Decorex was a great success! With the 17th edition of this event, Decorex Joburg 2010 closed to
design and proves just how cool and cutting-edge green design has
rave reviews from visitors and exhibitors alike. Sponsored by Plascon
become. No longer on the fringe, green design now leads the pack.”
with DStv as media partner and held at Gallagher Convention Centre
It also caught the discerning eye of the judging panel: Zola Kgaka
from 5 to 9 August, the expo gave just under 50 000 visitors the
(SAIA – SA Institute of Architects); Ryan Ilgner, President of the South
chance to experience the products and services of more than 700
Africa Institute of Interior Design Professions (IID); decor stylist Sherri
exhibitors, product launches and new show initiatives spread over
Chipps; and interior designer Dorothy Van’t Riet. “We were blown
away by the stand for ticking every box – from the structure design
This year’s event recorded a phenomenal 74% increase in visitor numbers from the trade sector, as professionals in the field of interior design, architecture and lighting flocked to the show to experience
and the passionate, well-informed staff to the accessibility and range of the products.” “Being green is not about bell bottoms, tofu, beads and Indian
the offerings of Southern Africa’s largest and most influential interior
prints anymore,” says Lorraine Jenks, who headed this eco-caring win-
décor and design exhibition.
ning project at Decorex Joburg.
And FLOORS was there, bringing the professionals and discerning-
A highly respected environmental consultant and eco-procurement
homeowners all the latest trends and tips with the much sought-after
specialist, the diminutive Jenks is often referred to as “The Little Green
Great Flooring Guide.
Queen”. She developed Hotelstuff.co.za and Greenstuff.co.za – a free
Part of the show’s allure for trade professionals was the highly suc-
online directory with suppliers of eco-friendly products and services
cessful Conversations on Architecture conference – sponsored by
– combining 15 years of experience as Purchasing Contracts Manager
CaesarStone – with a stellar cast of international and local architec-
for Africa’s largest hotel chain with her lifelong passion to make a dif-
tural and design gurus.
ference to our fragile planet.
Interior Design Dialogue, a one-day seminar sponsored by Plascon,
Nicholas de Klerk of Design + Display designed the stand structure,
was another welcome innovation, featuring international speakers
which was built by Duchenne Cabinetry. De Klerk also designed the
from Singapore, Mexico, Malaysia, Canada and the USA discussing
award-winning Plascon stand which included an interactive area
Responsible Design as the driving force.
featuring four designer showcases interpreting the colour forecast for
Delegates to these conferences welcomed the international perspective on major issues facing the interior architecture and interior design industry. After an enlightening journey through The Plascon Living Green House, supplied by Hotelstuff.co.za/Greenstuff.co.za – judged the
2011 and a workshop area for special paint techniques. Stephan Falcke, renowned interior designer, commented at the awards ceremony that the quality of the stands at Decorex Joburg 2010 was on par with international interior design fairs in Europe. Surpassing the general high standard were the following recipients
‘Best Stand on Show’ – trend-driven visitors were spotting green
of Stand Excellence Awards: Plascon; CaesarStone; Nouwens Carpets;
issues alongside the proverbial ‘new black’.
Abacus Gardens; Kitchen Studio; Classic Trading; NVC Lighting; Soda
“An eco-exhibit winning the coveted Overall Best Stand Award at
Design; Elan Systems South Africa; IID; Innovatio; SA Decor & Design;
an interior design show with over 700 exhibitors makes a very strong
Lighting Innovation; T & Co; Forest Flooring; Barrow Flooring; Everlast;
statement,” says Melanie Robinson, Decorex SA portfolio director.
Sutherlands; Coricraft and Smeg. Nice to see so many flooring indus-
“The Living Green House, sponsored by Plascon and spearheaded by
try companies represented!
Hotelstuff.co.za/Greenstuff.co.za, sets a new standard in exhibition
103 F LO O R S S e p t e m b e r 2 0 1 0
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