Page 1

VOL 28.1 JANUARY/FEBRUARY 2010 R38 incl. VAT

IN THIS ISSUE: Ceramics, Porcelain & Stone • Meeting the Hospitality Requirement

2010 Update • SA Architects at Marmomacc • Renzo Piano at Cersaie 2009

ch Re eni ad lle pa re ge co 22 lo & u 23 r! .

Union Tiles ad

 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


COVER STORY Adhesives / Coatings

Surround yourself with the flooring you love Quartz Carpet is claimed to be the

Bona (Interior Wooden Floors)




Loba (Zimbo’s Trading)


TAL (Norcros SA)

fastest growing flooring system in the

p29, p93

world. Its massive widespread success and popularity are driven by its


unique visual appeal and low-mainte-

Belgotex Floorcoverings

nance functionality.

Masland Contract

Find out more by seeing pages 5 and

p16 - 17 p27

Nexus (Belgotex Floorcoverings)

59 in this issue.

p34, p78 - 79

Nouwens Carpets

Inside Front Cover

Van Dyck Carpets

p6, p8 - 9

Ceramic, Porcelain and Stone Ferreiras Decor World






Johnson Tiles




Tile Africa

p60 - 61



Union Tiles



LInnea Walnut

V OLUME 28.1




To page 5

JOHANNESBURG The Kloof Centre, 19 Kloof Road, Bedfordview Tel: [011] 455 2975 Fax [011] 455 2976

PRETORIA Mooikloof Village, Cnr Garsfontein Rd and Jollify Ave, Mooikloof Tel: 012 480 0486 Fax: 012 480 0487

DURBAN 62 Marriot Road, Essenwood, Durban Cell: 083 325 2468

“No imitation can beat the beauty and glamour of a Kährs genuine wooden floor.”

Nature provides the beauty  F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


continued from page 3

Seamless Flooring

Cleaning & Maintenance Matco Marketing


Goosebumpz Coloured Rubber Flooring

Numatic International


Quartz Carpet

PSST Group




Wood, Laminates & Bamboo





Floors Direct


Cork Flooring MJO (Global Stream)

Front Cover, p5

Interior Wooden Floors p15

Flooring Contractor Glowbal Flooring



Oggie Flooring (CarpetMax)


Pergo (Barrow Flooring)

Back Cover

Quick-Step (FloorworX)


p33 Accessories and other

Industrial, Resin & Concrete Flooring Cemcrete

Genesis p90

p38 - 39

Kirk Marketing (M.Trim)


Flowcrete SA

p42 - 43

Pretoria Institute for Architecture

Sika SA

p77, p87



Siyasebenza Siyabonga (Transportation)




The Office Plant Resilient Flooring FloorworX


Transiton Transport (Transportation) p7, p91


p96 - 97

Note: Editorials excluded, listed in alphabetical order

 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Ceramics, porcelain & stone continue to grow Although they’ve been used as quality and long-lasting floorcoverings for decades, ceramic and porcelain tiles are still some of the most favoured types of hard floor, with literally millions of square metres installed every year for a wide variety of applications. By virtue of their continuing popularity, it’s clear that the industry has not only met the demand but it also ranks amongst the market leaders in terms of innovation and design. Although natural stone is a small part of the overall market share, there always seems to be an air of exotic mystery about natural stone. Our annual feature will take you to Italy to showcase the latest trends and educate you on the technical basics of these floorcoverings. Meeting the hospitality requirement The recession has hit the hospitality sector fairly hard in the UK, Europe and the USA, who all seem to paint a grim picture, albeit with a change in accommodation demand. In South Africa the statistics for August 2008 to August 2009 also don’t look very good as the recession bites. However, the 2010 FIFA Soccer World Cup, taking place in South Africa, should provide a considerable lifeline for the local floorcovering industry (if it hasn’t already) as people and companies seek to build new premises or refurbish existing property to attract the anticipated mil-


lions of soccer enthusiasts that will descend on the country in the middle of next year. We hope you enjoy this feature on one of the most

FLOORS is about ceramics, carpets, vinyls, wood, laminates, marble, granite, cement, stone ... any floor you can think of. It is also about accessories like rugs, adhesives and tools. Readers are welcome to contact us for any information. FLOORS is published six weekly by Media in Africa (Pty) Ltd. The views expressed by contributors are not necessarily those of the editor or publisher. We accept no responsibility for information published. PUBLISHER: Media in Africa (Pty) Ltd. Contact information: Tel (012) 347 7530 Fax (012) 347 7523 International: +27 e-mail: PO Box 25260, Monument Park, 0105; Republic of South Africa Unit G, First Floor, Castle Walk Corporate Park, Cnr Nossob & Swakop Streets, Erasmuskloof Ext. 3, Pretoria, RSA

Founder: Schalk Burger

Editor: Liezel van der Merwe Cell 082 7700 799

Financial Director: Fanie Venter

News Editor: Dave Soons Tel 012 807 7012

Editor’s Assistant & Sales: Madelein Smith

important South African business sectors.

Sales Manager:


Roxanne Mancini Cell 082 779 5751

All the stadiums for the 2010 FIFA Soccer World Cup are now either in operation or close to being finished, and in

Sales Executive:

our feature we spoke to the local architects and designers

Margaux Brink Cell 083 283 1116

involved in the six newly-built venues to find out what

Design and Layout:

floorcoverings were used in the VIP lounges, hospitality

Margita Thiele

suites and boxes, change rooms and other areas that are

Financial Manager:

behind the scenes.

Sietske Rossouw

Wishing you the best for 2010! Be sure to celebrate your success and achievements this year!

Accountant: Jacoline de Jager

Proofreader: Signa Evans & Hesca Joubert

REPRO & PRINTING: Liezel van der Merwe

Business Print Centre

Van Dyck ad

 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Van Dyck ad

 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Fa s h i o n a n d D e s i g n

New mosaic floor for Royal Academy House of Mosaics, the UK’s largest commercial mosaic specialists (, designed and installed one of the largest hand-cut floor mosaic projects this summer in the foyer of the Royal Academy of Music on London’s Marylebone Rd, and all within the eight-week summer recess.


he foyer of the world-famous Academy, founded in 1822,

– but it had to be completed by the time the 700 students, 300 pro-

has been totally refurbished and House of Mosaics was

fessors and 100 Academy staff returned after the summer break.

approached to replicate a previous floor mosaic in marble

across the 170m² area. The project involved design, specification, liaison with other con-


Pete Smith, estates manager for The Royal Academy of Music, commented, “Everyone here is delighted with the new lobby, and in particular the mosaic floor. House of Mosaics provided an outstanding

tractors and installation of the new marble mosaic comprising around

service in design, specification and delivery. They hit the deadlines and

120 000 individual pieces laid in peacock fans within bordered areas

enabled us to open the doors this term to a chorus of approval.”

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Fa s h i o n a n d D e s i g n


n intriguing development for Oggie Flooring occurred

“This guy is an incredible architect. His concept of creating this

when their hardwood flooring was used everywhere in the

unusual three-dimensional effect on the ceiling was tricky to execute,

new curio store Out of this World – on the floors, the walls, and

but I found it stimulating working with his creativity,” says Ivon Brown

even on the extraordinary ceiling – under the guidance of Philip

who managed the Oggie installation, “and I loved discovering the

Stiekema, a partner at Team Architects.

additional versatility of this product.”

Oggie’s unfinished Legno range of engineered Oak hardwood

“The choice of finishes, exceptional quality, and breadth of options

planks was ideal due to its exceptional stability, which was partic-

of Oggie’s FSC Oak range made it an obvious choice for this exciting

ularly important for the suspended ceiling. An added benefit was

project,” added Philip.

the large variety of sizes stocked by Oggie, as this project needed


four different widths of the same plank.

Nick Gluckman

The design concept is that of a wooden shipping container

Tel: 021 510 5311

just arrived from far-away lands, filled with lots of exciting and

Cell: 082 555 4611

unusual objects.


Using Oggie’s rustic distressed oak together with specially


selected oils enabled Philip to give the planks the look and feel of sun-bleached driftwood. The shop actually feels like an extension of the Camps Bay Beach visible just metres beyond the doorway. The hyperparaboloid (a complex geometry formed from straight lines) on the ceiling was deliberately designed by Philip to add to


the mysterious feel of the store.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Water-based coatings with unsurpassed performance “There is no doubt that water-based coatings for the long-term preservation of rubber, PVC, parquet, timber and cork floorcoverings

also fire-resistant to EN 13501. For PVC, linoleum and rubber floors Lobadur WS 2K Ultra provides

is seriously underestimated by specifiers and contractors in South

a finish with extremely high final hardness, great elasticity and excel-

Africa, especially when one considers the additional advantages pro-

lent resistance to chemical wear – making it ideally suitable for sports

vided by those available in the Loba range.”

floors and other high-wear applications. Finally, there is Lobadur WS 2K Supra which

So says Dave Waddy, managing director of Zimbo’s Trading in Cape Town, which is Loba’s national distributor in this country. A quick check on some of the finishes available locally certainly confirms this statement.

... top-quality preservation of floorcoverings since 1922 ...

is ideal for parquet and wood floors and cork and rubber flooring. It has all the features and benefits of the 2K Ultra and, in the same way as that product, provides slip resistance in accordance with DIN 18032.

The Lobadur ranges are two-component,

German-based Loba has been a byword for

waterborne finishes based on polyurethane resins that provide extremely good final hardness and high elasticity,

top-quality preservation of floorcoverings since 1922 and, since its

together with being environmentally friendly and self-levelling to pro-

introduction to South Africa by Zimbo’s Trading in February 2008, has

vide exceptional surface finishes that will withstand heavy foot traffic

been greeted with enthusiasm in the marketplace.

and look good for an exceptionally long lifespan. Take, for example, the Lobadur WS 2K Duo for the treatment of

The products itemised here are by no means the sum total of Zimbo’s sales programme, and further information on the entire

parquet, cork and hardwood floors – this provides excellent chemical

range can be obtained by making contact at the numbers shown

resistance together with the benefit of an anti-slip (Class R9) feature.

below, or by visiting the website

These types of floor (particularly those with a raw wood density of

Zimbo’s Trading

up to 0,47g/cm3, or non-standard solid wood floors) can also benefit


011 794 1012

Fax: 086 556 4694

from the use of Lobadur WS Sealer FR, which not only results in a

Cape Town:

021 511 4693

Fax: 021 511 4694

perfect finish, but is suitable for floors in which the minimum total


thickness to EN 14342 cannot be achieved (renovation projects). It is

Website: /

12 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

for refurbishments or new buildings Kirk Marketing has given the specifier a large range of retrofit stairnosings to choose from, making sure they cover every eventuality, including PVC retrofit stairnosing for vinyl floors, solid brass retAluminium retro-fit stairnosing

rofit stairnosing for tiles and carpets and a large range of aluminium retrofit stairnosing with PVC inserts, carborundum inserts, non-slip inserts and/or non-slip luminescent inserts for tile and carpet floors.

Aluminium stair nosing with PVC insert

Stair nosing with non-slip insert

Stair nosing with luminescence insert

Brass stair nosing

The PVC inserts are available in four colours – Buff, Brown, Black and Dark Grey. The non-slip and the luminescent inserts are available in four colours Aluminium retro-fit stairnosing with carborundum insert

– Beige, Black, Grey and Brown. Retrofit stairnosing can be used in refurbishments, covering chipped tiles or damaged floors, and is also used for heavier pedestrian traffic, where the double stairnosing is popular. The non-slip range is very effective in all weather and underfoot conditions. Industrial retrofit stairnosing has been introduced for more severe conditions – outdoors and indoors – with excellent non-slip qualities used in very

Industrial retro-fit non-slip stairnosing – medium

adverse conditions such as oil, grease, fat, dust, liquids and powder. Kirk has a solution for any stairnosing needs and for all flooring types. Please consult your closest Kirk branch and get a Kirk expert to visit and help you with your requirements. Kirk Marketing Head Office: 011 444 1441 Cape Town: 021 949 2226

Industrial retro-fit non-slip stairnosing – fine

KwaZulu-Natal: 031 574 1175 Port Elizabeth: 086 054 7573

Wait for it! Heather Hunter, president of the South African National Accommodation Association, who lived through a World Cup in the UK in 1966, is on record as saying that our locals were not prepared for the magnitude of the event. “They don’t know what they’re in for,” she said.

GAUTENG Tel: +27 11 444 1441 Fax: +27 11 444 1165 E-mail: Website: CAPE TOWN Tel: +27 21 949 2226 Fax: +27 21 949 4531 KWAZULU NATAL Tel: +27 31 564 1175 Fax: +27 31 564 1143 PORT ELIZABETH Tel: 0860 547573 Fax: 086 688 4980

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Products & Ser vices

resistant cells filled with a gas similar to air which gives the cork its capacity to float, thermally insulate, dampen sound, vibrations and recover its shape quickly after compression. Healthy – 100% natural, hypoallergic, easy to clean and maintain – Ideal choice for children

Cork trees are for our grandchildren

rooms, playgrounds, hospitals.

The precious and versatile vegetable tissue known as cork is the outer bark

Flooring the best option for fam-

of the cork oak tree, not the trunk, as people might think.

ment houses, houses of faith,

Durability – very resistant varnishes. All of which makes MJO Cork


libraries, museums, concert halls and hospitals.

ork is most easily stripped off the tree in late

many have aromatic, culinary, or medicinal value.

spring and early summer when the cells are

Cork oak landscapes contain more than 30 dif-

turgid and fragile and tear without being damaged.

ferent brackens, some of them very rare, and cork

agent and distributor of MJO

oak micro flora as well as many species of fungus.

Cork Flooring. For further infor-

The tree quickly forms new layers of cork and

Global Stream is the official

mation, make contact at the

restores its protective barrier. No tree is cut down. This makes cork flooring one of the

numbers shown below, or visit

tionally sustainable, leading to a unique balance

best options available:

the website www.globalstream.

between people and nature.

ECO-friendly – Cork is a sustainable resource; it’s

harvested by stripping the bark of the tree, every

Global Stream

els of biodiversity among forest habitats, as well

nine years, without cutting down the tree. Cork is

Tel: 0861 111 029

as the highest diversity of plants found anywhere

a natural, recyclable, environmentally friendly and

Fax: 021 555 2598

in the world. In cork oak landscapes, plant diver-

biodegradable material.


sity can reach 135 species every square metre;

Comfort and Safe – Cork is made of millions of


This simple fact makes cork harvesting excep-

Cork oak forests support one of the highest lev-


ily homes, playgrounds, retire-

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

CORK flooring is living

Products & Ser vices

Global stream ad

Cork flooring for kids:

• Funny and attractive colours • Soft and safe floor, where they can play with no risk • Easy to clean and maintain • Natural floor and hypo-allergic • Ecological floor

Variety of colours and patterns available

Official agents and distributors:

Telephone: 0861 111 029

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Products & Ser vices

Green in the factory is T

he August/September 2009 issue of the US-based Floor Focus magazine contained a lengthy article on Sustainability,

obtained by questioning a panel of experts from leading green flooring manufacturers: Rick Raminez, Vice-President of Shaw’s Corporate Sustainability & Environmental Affairs; John Bradford, InterfaceFlor’s Chief Innovations

The NSF/ANSI 140-2007e Carpet Sustainability Assessment Standard reflects this thinking in its certification structure and point system. Bradford: We think first that claims of what you have done (recycled content, post-consumer recycled content, or even post-industrial content) are much more powerful than claims of what you intend to do.

Officer; Jenny Cross, Mohawk’s Senior

‘Recyclable’ is, after all, just a promise

Sustainability Manager; Dave Kitts,

about the future, while recycled content

Vice-President (Environment) for

shows that choices have already been

Mannington; and Milliken’s Director

made to reduce impacts – especially

of Sustainability, Bill Gregory.

if that recycled content is from a

One question really struck

company’s own (old) products.

home, given the quest by archi-

The LEED rating system puts a lot

tects, interior designers and their

of emphasis on single-attribute

clients to use environmentally

factors like recycled content but

friendly and sustainable prod-

not on the whole company foot-

ucts, and could change the mind-

print, so clients that are only rely-

set of those selling and specifying

ing on LEED do care more about

these materials. Here is it, (almost)

recycled content than how the


products are made.

Q: Do the more visible components of a

We are always trying to raise our cli-

company’s sustainability programme (like recycled or bio-based content) have more of an impact in the eyes of the client than companywide practices like waste reduction and alternative energy

ents’ awareness that you can’t get a ‘green’ product if it came from a ‘brown’ or polluting factory. A company’s footprint is embedded in every product they make; as a company reduces its foot-

sources? How can you help the client understand the importance of

print, so the products are more sustainable.

the latter?

Cross: I see a distinct difference between the commercial and resi-

Kitts: Typically, yes. We all tend to have that mindset as consumers or buyers. Someone buying a refrigerator or a kayak will be most focused on the product

dential segments for this question. At the present time, single-attribute or product features are more impactful in the residential marketplace, in

they are buying. They’ll be most interested

part because those features are easier for a

in its features because it is what they’ll

salesperson to relay to a consumer than

ultimately get.

sweeping corporate practices, but

Company practices tend to be

also because sustainability for resi-

secondary in the buying thought

dential is immature.

process (or often non-existent).

There is movement toward

How do you help the client

multiple-attribute consideration

understand the importance of

on the commercial front. Many

the latter? Education, general

of the product features have

green awareness, and broader

become requirements for speci-

thinking are starting to change

fication rather than competitive

this behaviour.


Ramirez: That may have been the

Specifiers, particularly of large

case in the recent past and even

jobs, demand a more complete pic-

today since much of product position-

ture of a supplier’s sustainability objec-

ing is based on end-product attributes, but that is changing. Customers and endusers are demanding not only that the end product demonstrates environmental performance but that the


tives and deliverables in addition to the product attributes. Gregory: As customers become more educated about sustainability, they take a more holistic viewpoint.

manufacturer’s operations also are socially and environmentally

Obviously, education is critical. New customers enter the marketplace

responsible and that there are processes to ensure supply chain

each year and the buzzwords vary. You have to stay informed to help


educate your audiences.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Rubber flooring designed to fit your lifestyle, seamlessly.

Goozebumps ad


Soft Seamless Non-slip Interior / Exterior Safe Wide colour range Durable Cost effective Design friendly Easy to clean Good acoustics Application over tiles or wood


Pool surrounds Residential Gyms Children’s play areas Showrooms Old age homes Retail Commercial

Available in South Africa through approved installers. Tel +27 (0)21 418 0708 • Fax +27 (0)86 548 1311 •


Environmentally friendly F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices


New Range of Safety Flooring Available Claimed to be the first flooring of its type to be launched in South Africa, Andrew Hirst, formally of Quartz Carpet, has brought EPDM (Ethylene Propylene Diene Monomer) rubber granule flooring to the local market.


randed as Goosebumpz Coloured Rubber Flooring, it typically comprises a 6mm coloured EPDM seamless granule top layer, with an optional recycled tyre granule base, depending on the requirement.

These differential requirements are packaged together in

three separate ranges, namely the EPDM Series (pure colour top layer), the Starlight Series (percentage of colour in black tyre recycled granules) and the Recycled Series (purely recycled tyre granules). EPDM is solid colour (not coated), clean, easy to maintain and highly UV stable. It is also totally recyclable and non-toxic – and it can be applied to sub-strata such as wooden floors, tiles, concrete or even simply compressed earth, none of which require any keying. Only the binders differ depending on whether the system is applied internally or externally. The binder itself is a flexible, single-pack polyurethane and is clear and non-toxic. The external version is aliphatic, while the internal is aromatic. Unlike the binder, which is locally manufactured, the EPDM granules are imported from Europe. After much sampling of inferior Chinese, Californian and other products, Hirst decided on a well-regarded German supplier in order to ensure the highest possible level of quality. Safety floors start at a thickness of 6mm and may be as thick as 40mm, after application.


Says Hirst, “Rubber surfacing is fast becoming the regulated EPDM samples

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

norm for child and adult safety. With the additional colour range

Products & Ser vices

and decorative appeal, it is certainly an exciting flooring option for pre-school playgrounds, school pools and change-room

Outdoors, the surface should be swept and hose-cleaned, when required, as one does for a tiled surface.

environments, as well as various commercial and

A highly successful recent installation for

decorative markets.”

Goosebumpz, which involved the safety of

Apart from the practically zero mainte-

children, was the popular Aquabats Swim

nance and preparation time required, the

School based in Green Point, Cape Town.

system is super-quick to lay and is traffic-

On this project, a brown shade was

ready in just 12 hours.

selected for the largest area around

Ahead of the game when it comes to its

the pool, plus a lighter cream for the

ecological advantages, the Goosebumpz

pool coping detail – these natural

Starlight Range will enable end-users to

colours work at bringing the outdoors

reduce their carbon footprint by walking

in. Goosebumpz was also used for the

on recycled rubber – rubber which otherwise

change rooms and other wet-dry areas of

could well finish up in a landfill, with all the

Playground sample

the school.

environmental disasters that this entails.

Commenting on this project after the instal-

Traditionally one would expect recycled rubber to be produced as a monochrome black product, but Goosebumpz rubber flooring has developed a technique of lacing recycled rubber with high-quality, purpose-specific and stable-coloured EPDM rubber granules which, when combined with the recycled

lation process, David Hall of Livingstone Floors explained, “The biggest selling point of this particular job has been that it has transformed the entire indoor pool area overnight – and it was only a day’s work!” “The beauty of the system is that it can be laid directly over existing

material, create a magical starlight effect – hence the name of

tiles,” he continued “and the turnaround time is really fast – it took

their new range.

from Wednesday evening to Thursday mid-afternoon (the Heritage

The remarkably sophisticated result is perfectly suited to hard-

Day public holiday, when the pool was not in use).”

wearing outdoor applications or indoor situations, where the designer wants to pick out specific tonal elements. One can choose an accent colour from within a range of twelve, from earthy shades through to brighter hues. The standard mix is a 10 percent ratio of coloured EPDM granules to 90 percent recycled tyre granules. In addition, there are bespoke options such as multiple colours and higher ratios, which are


available on request. The Starlight range is ideal for children’s play areas, pool surrounds, golf estates, gyms and old age homes and, for showroom

“A notable advantage is that the client did not have to chop out any

floors, corporate ID and bright colour designs can be added to

tiles and there was no mess to clean up. All round, a very smooth,

the system.

clean process. The wide range of bright, funky colours lends itself to

Goosebumpz flooring is a seamless flooring system that is trowel-applied, and this means that it can mould into the existing edging detail. The material is non-slip, resilient and ergonomic, as well as being eco-friendly and easy to maintain, and it is ideal in areas of high-slip risk such as pool surrounds, change- and shower-rooms and school playgrounds.

gyms, playrooms and pool areas like this one, and the design possibilities are endless,” concluded David. The Aquabats team is delighted with the end result – they have gained a low-maintenance, scratch-resistant pool-surround surface, with fantastic colour stability and excellent sound reduction. Goosebumpz is a highly durable flooring system that should last for over 15 years even with high traffic, and carries a full guarantee. It is

The system was originally designed for safety purposes but,

available nationwide (and in Namibia), and anyone requiring further

because of the wide range of colours now available, it has huge

information should contact Andrew Hirst at the telephone number

decorative advantages as well, in addition to which the surface is

shown below, or find your nearest approved installer by visiting the

anti-allergenic and has been proven to resist fungal growth.


Installed indoors, Goosebumpz coloured rubber flooring is


easily kept clean with a standard mop and vacuum cleaner, plus

Tel: 021 418 0708

the use of a commercial wet-dry machine once in a while.


F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Products & Ser vices

22 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

To wrap up its product development projects for 2009, Nouwens released an updated Chenille colour range in November of 2009.

Colour update for


he past year was not ideally suited to product changes and new releases, so

ony’ effect. Chenille is a 100% polyester product – this

Nouwens proceeded with caution. Two well-

fibre has excellent heat-setting characteris-

targeted Easicarpet ranges were successfully

tics making it very suitable for saxony styles

launched in October – these were the heavy

where a good tip definition is essential.

domestic level loop Entertainer and the

Besides this, a specific fibre style was

high-density cut-pile Twenty Ten, aimed at

selected for its soft natural handle and a low

the commercial market.

lustre to give it a sophisticated ‘wool look’.

The only other product launch for 2009

Polyester also has permanent built-in

was a new colour collection for Chenille.

stain resistance which is further enhanced

Being a very popular style for some years

by the Nouwens Easicare soil-resistant

now, Nouwens decided that it was time to

treatment. Whilst the fibre has inherent

do a colour revamp.

good colourfastness properties, this is

The well-researched colour offering contains the three favourite old-timers – Cotton, Suede and Prairie. Newcomers

further complemented by the top-quality imported dyestuffs used. Finally, the product is well engineered by

are Vanilla, Savoy, Oyster, Sushi and Merlot

the Nouwens craftsmen for lasting good

– the names alone already make one want

looks, using only the best materials – fin-

to know more!

ished off with imported ActionBac second-

“Sometimes one tends to forget the major

ary backing – and endorsed with the stan-

product benefits when a range has been

dard five-year quality guarantee.

around for a while, so we thought it worth-

Nouwens Carpets

while to mention the major Chenille features

Tel: 011 796 5180

and benefits,” says Luci Nouwens.

Tel: 031 502 5730

Firstly, it is the product’s appeal – it obvi-

Tel: 021 447 2856

ously looks the part. The carpet is beauti-

Tel: 058 622 1101

fully crafted with a forgiving ‘stepless sax-


23 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Strength and durability Designed to withstand the harsh African conditions and very high ultra-violet light, the Supaflor range of polyurethane resin screeds is manufactured and installed by Verni-Speciality Construction Products, thereby avoiding any split responsibilities between material supplier and sub-contractor on guarantees. Supaflor has three grades: for medium-duty areas the Supaflor SL (self-levelling) system is applied from 2mm up to 5mm thick. The heavy-duty Supaflor HD is applied at either 6mm thickness or – for extreme thermal shock conditions and heavy mechanical damage and traffic – at 9mm thickness, which will withstand very low temperatures in freeze rooms as well as the extremely high temperatures experienced by steam cleaning. Vertical surfaces are protected with Supaflor W (walling grade) at 5mm thickness. Expansion and construction joints in the concrete are mirrored through the Supaflor and sealed with a Verni-PU Joint Sealant, so from the most stringent hygienic environments to heavy industrial applications, Supaflor provides peace of mind for everyone. The Verni team provides a complete service from design stage on

Polyurethane resin floor screed


Tel: +27 (0) 11 552-8393 • Fax: +27 (0) 11 552-8391 • E-mail: • Website:

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

new projects – assisting with technical design regarding wall and floor interfaces, drain channels, falls, expansion and construction joint detail-

seamless and easy to clean. It also has excellent resistance to impact and wear; will not harbour

ing, pump bases, and selection of the correct grade of Supaflor for each

bacterial growth and, as a food grade material, will not taint food

environment – to the complete rejuvenation of existing floors, includ-

products. In addition, it has excellent chemical resistance.

ing breaking out existing, repairing concrete and installation of the new resin screeds.

Based in Jet Park, Boksburg, Verni undertakes work throughout Africa and its neighbouring islands. For further information contact Verni at

Apart from its fast application and the fact that it can be applied

the numbers shown below, or visit the website

to concrete that is one week old, Supaflor provides numerous other

Verni-Speciality Construction Products (Pty) Ltd

benefits: resistance to thermal shock – which means it can be steam-

Tel: 011 552 8393 Fax: 011 552 8391

cleaned; it is hardwearing and will withstand forklift traffic; and it is

Cell: 082 822 9943 E-mail:

Suppliers of commercial and industrial cleaning equipment Cleancare




“Let us assist in keeping your high floor standard”

Numatic International Tel: 0861 numatic (686284)

Complies with the SABS standards

25 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices


arketed under the brand name of Group 6, these tiles are constructed

from 100% Antron Legacy nylon, and Arrhythmic, Nexus, Delineate, and Intrinsic are designed to perform in even the most highly trafficked installations. Inspired by fundamental design, each pattern is uniquely styled, but all four combined provide a strongly visual cohesion. The grouping is highlighted by heavy use of a matted lustre yarn and a bold playful colour palette, ranging from shimmering golds to watery blues. Arrhythmic, Delineate, Intrinsic and Nexus contain elements of design that range from linear to curvilinear – subtle to bold. The series uses silk and matte lustre levels with unexpected colour combinations to add interest. These colour effects, together with a strong application of textural interest, create an exciting product line, with each style guaranteed to maintain its aesthetics and perform even in high-traffic installations. Each of these high-quality carpet tiles has its own specific design features. Arrhythmic: provides strong curvilinear pattern elements coupled with varying colour pops to give this product crossover appeal; Intrinsic: liberal use of the vibrant yarns makes for a sophisticated look that uses multiple loop levels to enhance its texture and scale. Nexus: has small geometric pattern elements which provide subtle scale shifts that make for the right amount of contrast; and Delineate: is a textural pattern with an almost organic feel. Delineate is the link

Four new

modular carpet tile patterns

that connects the grouping. Arrhythmic, Delineate, Intrinsic and Nexus are NSF Gold-certified products, carry the Green Label Plus, and are listed as Environmentally Preferred Products. They are all available in a standard tile size of 60,96cm x 60,96cm and, apart from being provided with a lifetime warranty, they all have a static rating of less than 3,5kV.

Masland Contracts is the specialist contract carpeting arm of the mammoth US-based Masland Carpets group (part of the


They are manufactured with a synthetic primary backing, a vinyl secondary backing, and are treated with Duratech – a soil-

Dixie Group) – which has recently introduced four new modular

resistant treatment that is commercially

patterns to its carpet tile ranges that are now being marketed


in South Africa. F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

durable, providing extra protection against For more information, visit the website:

simple • elegant • sophisticated


Group VI range



Products & Ser vices

SEBO DUO CARPET CLEANING SYSTEM stop dirt in its tracks

• No water, no soap, no shampoo! • Immediate use of carpet • Cleans most carpet & upholstery types • Kills germs, bacteria, dust mites • No detergent residue & no shrinkage • No need to remove furniture; cleans stairs • Fibre protector helps prevent future stains • Do it yourself / Call out Sebo service

The only carpet cleaning system that really works Recommended and approved by:

SEBO offers a complete carpet care solution. The DUO system comprises the Duo Brush Machine and the Duo-P carpet cleaning powder. This dry cleaning system is formulated to deep-clean your entire carpet or spot-clean stains without soaking it. The SEBO Duo P Cleaning Powder is made up of granules that are moistened with detergent and is environmentally friendly and safe to use. The system is highly effective and leaves your carpet revived, softer and protected.


With the Doppel Duo Adaptor, two standard Duo machines can be linked together to create a 70cm width applicator. This is ideal for areas such as conference rooms, banqueting halls, offices, and hotels.


Tel 086 111 4250 • Fax 011 763 4033 e-mail: F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Duo-P carpet cleaning powder consists of hundreds of microsponges which contain a safe solvent for greasy soiling, a neutral shampoo for non-greasy soiling and an anti-resoilant to delay resoiling.

Products & Ser vices

Why use dry extraction? Wet cleaning methods inject hot water

Dry cleaning is easy and extends the life of the carpet. The system

and detergent into the carpet pile under pressure. A vacuum is then

is cost-effective to own, alternatively, there is a call-out service avail-

used to extract the liquid and dissolved soil – but it is impossible to

able that offers a quick and efficient clean for those that don’t own

vacuum all the dissolved soil from a wet carpet. Many machines only

the system.

remove 50%.


Also, carpets take many hours to dry, and they re-soil quickly.

Tel: 0861 114 250

Dry cleaning is safer for most carpets. Plus, there is no drying time

Fax: 011 763 4033

required, no opportunity for mould or dust to develop and cling to


the carpet whilst damp, and the carpet will not shrink or discolour.


29 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

in its Malaysian production facility, is a plantation tree grown for the production of rubber. At an average age of 25-35 years the trees are felled and new ones planted, which enables the 9mm hard Hevea core used for QuickStep Parquet to be used as a recycled product. However, it is not an endangered wood species. Once installed, Quick-Step Parquet can be used immediately, and the pre-applied varnish layer is available in matt, silk or satin finishes that bring out the natural character of the wood perfectly, in all its shades and patterns. The extra Scratch Guard protection given to the top layer of the parquet means it is wear- and scratch- resistant, anti-yellowing against discolouration due to sunlight, and very easy to clean. Quick-Step Parquet can be installed using glue, or as a floating installation, and underlays specially developed by Quick-Step provide the ideal base for a beautiful,

Multilayered parquet that is a step apart!


uick-Step, the world-famous producer of laminate floors that are marketed

in South Africa by FloorworX,

The Uniclic Multifit system allows the planks to be laid in a single click, and if you

style, size, wood type and quality – thus providing a total of 47 different styles! With the use of the revolutionary

have a floating floor it is easily dismantled and relaid elsewhere if you move

has introduced a new

Uniclic Multifit installation system,

house or change the room

product range, Quick-

these floors can be laid easily

layout. After re-laying, the

Step Parquet, which

– by professional floor fitters

floor maintains its original

incorporates the

as well as DIY enthusiasts.


new Multifit laying system for quick and easy installation. This will add a new dimension to the FloorworX sales

Other technical character-

vides a lifetime warranty on

able benefit to the end-user

the parquet floor and on the

include a hard hevea core,

Uniclic Multifit, so you never

Scratch Guard, and seven lay-

need to worry about your

ers of pre-applied high-grade varnish on the top layer that

Quick-Step Parquet range

make Quick-Step Parquet practically

of engineered wood in three collections, Palazzo, Castello and Villa, that are characterised by

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Finally, Quick-Step pro-

istics that provide consider-

programme, because the introduces a new generation


level and quiet parquet floor.

indestructible. The hard Hevea wood (Hevea Brasillensis) which is under continuous control by Quick-Step

floor again. For further information contact FloorworX on 0860 346 679, or Peter Geyer for trade enquiries – 083 380 6665.

Parquet like you have never seen it before! As a world-famous producer of laminate floors, Quick-Step is really excited about bringing you the latest development in floorcoverings – the Quick-Step multilayer parquet range with the Multifit laying system.

provides a seamless, sound-dampened floor, and a perfect finish. • Provided with a lifetime warranty so you never need to worry about your parquet floor again.

With the brand-new Quick-Step Parquet range, we have developed a completely new generation of engineered wood flooring in three collections that provide you with a total of 47 different styles!

Contact us on 0860 346 679

Just look at the benefits the Quick-Step Parquet range offers: • A true-to-life wood look • Surface finish that is wear- and scratch-resistant and is anti-yellowing • Manufactured with a stable, hard and durable Hevea core • Installed with the fantastic Uniclic Multifit laying system that

Trade Enquiries: Peter Geyer – 083 380 6665

Products & Ser vices

through great customer service Glowbal Flooring in Johannesburg was founded in 1983 (then trading as Glowbal Imports & Exports) with its core business focused on the wholesaling of flooring products, which now include rugs, laminate flooring, tiles and wall-to-wall carpets – including meeting the requirements of special projects. Ninety percent of the rugs stocked by Glowbal are imported from Europe – mostly from Belgium – and are reasonably priced for the middle- to upper-income groups. All the products in the Glowbal sales programme are of top quality and able to meet all the flooring solutions demanded by this important market sector. To adequately service the requirements of its customers, the company has established two outlets – one dealing mostly with the retailing of area rugs, and the other that focuses mainly on fitted carpets, tiles and laminate floors – and the company prides itself on innovation and strives to keep ahead of market trends at all times. It is this attention to detail and customer care that has enabled Glowbal to show incredible growth since its inception, and it has the aim of growing to even greater heights with House & Home Improvements over the next financial year – having attained a prestigious award from this group in 2007 and 2009 as the best carpeting supplier of the year. Glowbal Flooring has a goal to offer total solutions for interior decora-

which is about 700 m². They have also done cross border projects such as the Limbe Musjid in Blantyre, Malawi as well as in Canada. With quality products and excellent customer service, it is

tion, starting from area rugs through to wall-to-wall carpeting, tiles and laminated floors, as well as catering for special projects and tenders. For example, Glowbal Flooring has currently installed most of the


well worth contacting Glowbal Flooring for your next flooring requirement or project.

Musjid (Islamic prayer) houses throughout the country. This includes

Glowbal Flooring

2 500m² carpeting for Mayfair Musjid and 1 000m² at Markas Musjid,

Tel: 011 830 0552 Cell: 083 264 6643

both of which are in Mayfair; the Noor Islam Mosque which is about


2 750 m² (one of the biggest musjid around Johannesburg) in Lenasia;


Crosby Musjid which is about 800m²; and King William’s Town Musjid

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0






range • durability • expertise • style

For every taste & style laminates



tel 011 830 0552/3 • fax 011 830 0570 • email • 10 Stellar Road • Crown Mines


Products & Ser vices

Belgo ZigZag

34 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Let every step be a green one With the onus on us to better conserve our environment there is no better place to start than with ourselves, whether this be in the home or at the office. It is with this in mind that Floors Direct is encouraging South Africans to adopt a greener conscience. Beyond the regular steps we can take such as recycling, the wood and laminate flooring giant is encouraging consumers to start selecting flooring products that have as little impact on the environment as possible. According to Jose Dos Passos, managing director at Floors Direct, you can start by selecting alternatives that are harvested responsibly, are made of self-regenerating products such as bamboo, or that use off-cuts from other wood products such as compacted sawdust. Another tip is to ensure that the manufacturer supports responsible harvesting, meaning the process when harvesting trees for use as flooring products which does not harm the areas around them. This in turn negates the need for mass deforestation. “Green products are not inferior, and the fact that some still believe they are needs to change quickly. We have begun sourcing ranges of laminate and bamboo flooring that are as good quality, as attractive and have little or no impact on the environment,” states Dos Passos. Consider a greener lifestyle today. Floors Direct Tel: 011 462 1889

E-mail: Website:

Keep Fit! Beaulieu of America has been recognised by the American Heart Association’s Start! Fit-Friendly Companies Programme for promoting physical activity and health in the workplace. Is there anyone in the South African flooring industry doing this? Let us know.

35 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices


irstly Van Dyck Carpets has a Green Policy and Mission Statement that avows their commit-

ment, together with its active membership of the Green Building Council of South Africa. On the manufacturing side the company is making daily gains in waste minimalisation, energy reduction, the reduction of emissions (important to know in this regard is that the factory has no carbon dioxide emissions during normal operation), reduction in the use of hazardous materials, and the recycling of production waste and old carpets that would otherwise be committed to landfills. Energy saving doesn’t just apply to the manufacturing process either, because the company believes in smart and efficient energy planning, which includes installing electricity sub-meters for each Department (production and non-production) to facilitate ongoing management of energy consumption – together with making the maximum use of natural lighting. Other areas that have been addressed are increased management control to reduce peak energy demand; reduced use of high energy-consuming infrared drying; the installation of moisture measurement equipment to better control the drying process; more efficient use of steam; and increased effectiveness of air compressors. Recycling is an area watched

Carpet is the green way to go!

closely by Van Dyck; all production rejects and short ends are converted into rugs or tiles for re-use and resale, and yarn creel ends are used for overlocking of rugs and samples.

With the world focus on environmental issues now more than ever before, it is interesting to note that Van Dyck Carpets is amongst the most active


and progressive companies that is addressing these issues.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Uplifted carpets are returned to the factory, cleaned and either re-used for rugs or donated to organisations or communi-

ties in need (broadloom and tiles). Of course, nothing less is expected of most manufacturers these days, so in effect it all hangs on how these measures are turned into eco-friendly products and benefits to the end-user, and one of the general benefits of carpets is that it includes considerable energy savings thanks to their thermal properties. In Van Dyck’s case, the majority of the yarns they use

Green Star rating

Products & Ser vices

How can Van Dyck Carpets help your Green Star rating? Van Dyck Carpets can help with 19 points out of a total of 154 points available for each project. IEQ9 - thermal comfort (2 points) and IEQ 10 - individual comfort control (2 points):

are either tested for harmful substances and awarded with

All Van Dyck carpets have built-in thermal properties assisting the

‘green’ certification, or use is made of yarns produced with a

overall thermal comfort of the building with reduced energy efforts.

high percentage of post-industrial scrap. Some of the carpet backings used are made of 100% post-

IEQ12 - internal noise levels (2 points):

consumer recycled polyester; metal-free and non-metallic dyes

Van Dyck carpets have built-in acoustic and noise reduction proper-

are used; and the sourcing of recycled materials is encouraged

ties to regulate and maintain noise levels at an appropriate level.

where possible instead of using virgin material. The VOC (volatile organic compound) ratings of products are

IEQ13 - volatile organic compounds (flooring - 1 point):

becoming increasingly under scrutiny, but Van Dyck Carpets

All Van Dyck carpets meet the requirements regarding the TVOC

are certified in accordance with the requirements of the Green

emission limits outlined in table IEQ 13.3 (low VOC)

Star Office, and all their carpets have a VOC emission rate below 0,20mg/m3/hr VOC levels, which means that no irrita-

IEQ14 formaldehyde emissions (1 point):

tion or discomfort is expected.

Formaldehyde is not used in the production of any of the Van Dyck

No formaldehyde content is used in the manufacturing pro-

carpets, so they do not contain formaldehyde

cess, and because of their anti-mould growth, rot-proof and anti-microbial treatments, Van Dyck Carpets have no microbial

IEQ15 mould prevention (1 point):

VOCs. Specifiers and installers should also check the underlays

All Van Dyck carpets are treated against mould growth, are anti-

and adhesives used with the carpet installation in order to

microbial and rot-proof

ensure that the VOC’s remain within the requirements. In this regard Van Dyck recommends the use of solvent-free adhe-

WAT-3 landscape irrigation (3 points):

sives or water-based adhesives with low VOC content and our

The Van Dyck leisure and outdoor carpet ranges eliminate the need

Eco-lay underlays which are made from 100% post-consumer

of potable water for landscape irrigation

recycled rubber. It is generally known that carpets are the lowest VOC emitters

MAT-3 reused materials (1 point):

of common flooring choices, and also require fewer cleaning

All Van Dyck ranges carry a standard warranty of 10 years confirm-

chemicals than other floorcoverings, as well as having the low-

ing the increased useful life of these carpets (extended warranties to

est chemical emissions compared with other common building

15 or 20 years can be given on request on condition that it is linked


to a maintenance plan).

The transportation of Van Dyck Carpets also comes under scrutiny, with a reduction of fuel consumption through careful

MAT-5 concrete (3 points):

planning of deliveries; reducing the number of deliveries by

Van Dyck carpets give a good opportunity to reduce the thick-

incentivising bulk or volume purchases; optimising the weight

ness of concrete slabs or alternative to the use of concrete flooring

on its trucks; and the use of lightweight volume trailers.

applications (eg epoxy flooring) and by doing so it encourages the

Van Dyck Carpets’ policy encourages sustainable development and eco-production to help improve energy, environ-

reduction of embodied energy and resource depletion occurring through the use of concrete.

mental, safety and health issues, and every member of the company will be trained in sustainability to ensure full aware-

MAT-7 PVC minimisation (1 point):

ness and compliance.

None of the Van Dyck products use PVC, unlike other flooring prod-

Finally, to reconfirm the company’s commitment to sustain-

ucts such as certain vinyls and imported carpet tiles. As a result the

ability, it will make contributions towards selected green

use of Van Dyck carpets encourages the reduction in use of polyvi-

projects for each square metre of carpet sold. The Board of Van

nyl chloride (PVC) products in South African buildings.

Dyck Carpets will decide which green projects will receive this money and communicate this to all stakeholders.

MAT-11 local sourcing (2 points):

Van Dyck Carpets

Van Dyck products are manufactured in Durban, South Africa and

Tel: 031 913 3800

therefore qualify for the environmental advantages gained in

Toll free: 0800carpet (0800227738)

the form of reduced transportation emissions by using materials


sourced with close proximity to site.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Products & Ser vices

Genesis ad

38 Toll Free 0800 00 6173

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Genesis ad

39 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Performing well in

Genesis South Africa is blossoming against the trend of the economic crisis, having just smashed their previous record month (3 of them this year)

Bloemfontein branch

by a whopping 25%.


ow and why are surely the questions, although the reasons are many and not all can be covered in this brief

article. To find out more, FLOORS in Africa spoke to Graham Ashley. How important are the people you employ in the current economic climate? It starts off with the people. We have the right people and we all work as a solid unit. The loyalty to the brand and the willingness to make it succeed is evident if you speak to any one of the people in the company.

Cape Town branch

But then again it is an easy brand to be enthusiastic about. It has so many excellent quality attributes that you can be proud of. The sales people are responsive and responsible so our clients enjoy dealing with them. Our administration departments ensure that all runs smoothly in the credit department and that oils the supply chain. We have experienced people in the warehouse and distribution channel that communicate well with the sales staff and clients. This is a feature of the company at all its branches (Johannesburg, Cape Town and Durban) and also the agents that handle the products in East London, Port Elizabeth and Bloemfontein. I am very proud of and fortunate to have such good people in the business. How well does the product stand up within your sales programme to give you the edge? The Genesis reputation precedes itself. It is the finest quality available. You merely have to hold it against its competition and you will know which product is the Genesis brand. Making product is pretty standard. Genesis strives to give the product the finest finish possible.


Innovation – Genesis is constantly developing new

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Johannesburg branch

Products & Ser vices

profiles in different finishes to inspire the designer and improve aesthetics. It’s exciting and therefore a privilege to offer the market. Two key areas in a depressed market are distribution and availability. How do you shape on those scores? The product is available nationally via warehouses that hold stock. Most standard items are available within 24 to 48 hours. This is convenient for our clients as the stocks are readily available and they don’t have to invest in tons of stock on their floor. The product is available in warehouses in Johannesburg, Cape

East London branch

Town, Durban, East London, Port Elizabeth and Bloemfontein and also via ABS in Namibia and Buildlink in Swaziland. And on price? Contrary to popular belief Genesis is well priced for a premium product and this contributes towards its growth. Think about it – if we were expensive, would we be growing at the rate we are? Anybody can make a straight-edge aluminium profile, and make it cheaper and yet cheaper again – but what do you end up with? Poor quality. We manage to find the balance between the right price and the right quality. Pound for pound dealing with Genesis you get the best deal. Planning would seem to be of high importance in keeping and gain-

Durban branch

ing customers. Your view? An “insultant” of ours who has many years’ experience and is well read and well versed in the retail industry (Brian Pitman) has a saying, “If you fail to plan – you plan to fail”. In that respect we are well organised in dealing with importing products. We invest largely in stock to support our clients’ needs. Careful attention is given to “months cover” to support the market as we grow. How do you view the industry in general? This industry is a great one to be involved in – full of good people that want to provide good products and service; people that want to make it an industry to be proud of; and part of the reason we succeed in it is because we really enjoy ourselves. When you enjoy what you do it contributes towards that success.

Namibia branch

Not everything is easy; if it was then everybody would be doing it. It is hard work, but hard work never killed anybody, but the lack of it certainly can. Who else is marketing the Genesis brand? Nobody. We are the sole distributors of our own brand. But make sure it is a Genesis product that you are buying. Do your customers keep coming back for more? Last and most important is our loyal customer base that has stuck with us and helped us grow. We are very grateful to them. The growth in customers has been the largest contributing factor to our sales growth. Genesis Retail Tel: 011 822 6901 Fax: 011 822 6902

Port Elizabeth branch

Cell: 082 466 9050 Website:

41 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Ensuring C

atering for the construction sector’s diverse needs – in both

excellent impact resistance – qualities that have maintained its

new build and refurbishment – Isocrete delivers a solid platform

position as the architects’ product of choice over the decades.

underfoot with a variety of choices in terms of thickness levels, compressive strength and drying times. Since the 1960s, Isocrete screeds have been the product of choice

Newer additions to the Isocrete range include Isocrete Acoustic K, the screed and acoustic flooring combination, as well as the underfloor heating system, Isowarm.

for architects and specifiers on some of the world’s biggest projects.

Craig Blitenthall, Flowcrete’s sales director, said, “For many

These time-proven systems have been used extensively in areas

years, Isocrete has been the trusted name in floor screeds. The

including airports, hotels, hospitals, residential sites, offices, shopping

time-proven formula has been at the heart of major construction

centres, schools, colleges and universities.

projects in the UK and across the globe. The time has come for us

Termed the ‘king of screeds’, Isocrete K-Screed is the most commonly specified product in the range. It speeds up programme times, with earlier foot traffic allowing faster time on site for following trades. Launched almost 40 years ago, Isocrete K-Screed allows for the early

to promote the Isocrete range in South Africa to ensure that our clients get the best screeds possible.” “The screeds, combined with Isocrete Acoustic K and Isowarm underfloor heating, as well as Flowcrete’s range of seamless

installation of sensitive finishes, while its low-shrinkage formulation

floors, have been at the heart of our unique Floorzone concept,

minimises the risk of cracking. It has high-abrasion qualities, offering

where the entire floor – involving screed, soundproofing, heating and finish – is designed and supplied by ourselves and installed by one Flowcrete-approved contractor.” Other valued products in the versatile Isocrete range include: Isocrete Fast K: A semi-dry, cementitious screed with accelerating, water-reducing and shrinkage- compensation additives to give a high early-strength, rapid-drying screed. Ideal for fast-track construction and refurbishment projects where the screed needs to be trafficked or overlaid quickly, making it ideal for shopping centres, hospitals, schools and retail outlets. Isogran and Isopol: These are modified granolithic wearing screeds ideal for heavy-duty use in buildings such as workshops, plant rooms, hospitals or storerooms. Isogran, incorporating Isocrete


Polymer 70, delivers a heavy-duty screed resistant to impact dam-

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

age, surface wear, oil, petrol or grease, and is maintenance-free apart from general sweeping and washing. Isopol SBR can be applied at low thickness to produce polymermodified wearing screeds ideal for heavy-duty use. Self Level Renovation: For the renovation of existing floors, this product can be laid over existing floor finishes to provide a strong base for floor coverings such as tiles, carpet or cork. Self-levelling and fast- drying, it has been used in buildings such as airports, hospitals and schools. Isocrete 1500: This is a fast-drying, cement-based underlayment, which allows floors to be easily levelled prior to the installation of the floorcovering. With rapid installation and self-levelling qualities, Isocrete 1500 is ideal for smoothing floors in a wide range of buildings including shops, offices and hospitals. Isocrete Screedfast: A specially formulated, easy-to-use cement designed to give a very quick-drying screed. Allows following trades to come on site within three hours and the installation of

very high-strength finish. It is ideal in heavy-use areas such as hospital corridors, providing an overnight solution to failed cement or sand screeds. For more details on this extensive range, make contact with

sensitive finishes after 24 hours. Low shrinkage to minimise crack-

Flowcrete at the numbers shown below, or visit the websites:

ing with a strong and impact-resistant finish. or

PHS: This is regarded as the flooring industry’s SOS for damaged

Flowcrete SA

screeds. PHS is used to refurbish and re-strengthen, without the

Johannesburg: 011 394 1980

need to replace the entire screed. It is ideal where work needs to


031 461 3411

be completed to a tight deadline. PHS penetrates into defective

Cape Town:

021 797 0214

screed, filling voids and bonding material together to complete a


F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Products & Ser vices

Provider of reliable supply chain solutions Provider of transportation services that are valued by our clients, expanding our service offering to include logistics and supply chain services We specialize in the provision of: • Logistics services to the Flooring Trade • Warehousing and inventory management services • Supply chain structure design and consultation • Logistics efficiency and network design. Services that we manage are: • Transportation (Linehaul and distribution) • Warehousing and Storage • Return Goods Handling • Customer Relationship Management • Consulting services • Value added services • Load security • Administration

into the New Year As the end of the year is upon us, we can now look back to the happenings of the past year to see what was learnt from hardships, trials and tribulations as well as the blessings received and difficulty spared. It is very important to take note of what has happened during the past year, to learn from mistakes, to take advantage of open doors and improve the efficiency of the business. 2010 is not the end to a long-awaited period, but just the beginning of a new attitude towards running a business, grasping each opportunity as the last and giving it your full attention. What will make your business different from the rest? Where should you be and what should you be doing to make a difference in the marketplace today? By starting to ask questions into business processes could provide a breakthrough in business and the perception clients have. Being in the market for flooring products, it already provides a lot of challenges to reach prospective customers who would be interested in your products. The market cycle is starting to show signs of normality again, but it will take some time to show this in flooring and the demand for it. Every single opportunity missed in sales and service could have a dramatic, detrimental long-term effect, but a significant difference can be made by ensuring that all sale opportunities are turned into sales. Stay with the basics and stick to the products that sell and which have sold in the past, maintain standard business services and principles without major adjustments to products lines or colours, and ensure that the service behind the sale is provided and that stocks of marketed goods are available.

Main Branches in: Johannesburg • East London • Durban Port Elizabeth • Cape Town • Bloemfontein Tel: 011 827 0380 / 031 902 6972 / 021 951 6801 Email :

By keeping basic business simple and straightforward it could help to be efficient enough to stay in business until times are better and new product lines can be launched or colours can be added. Through proper planning and focus on core business objectives and principles the business can be kept on a level where the basis for future growth is right and ready for exponential growth if and when the market allows. Siyasebenza Siyabonga endeavour to supply the required services as reliably and well as possible to assist clients in their marketing and sales of products, even through the difficult times. For more information about us, visit our website on Siyasebenza Siyabonga


In God is our Strength, we’ll work each day in Faith, by His Grace for His Glory

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Tel: 011 827 0380 E-mail:

Feature: Ceramic, Porcelain & Stone

ceramic, porcelain & stone feature Although they have been used as quality and long-lasting floorcoverings for numerous decades, ceramic and porcelain tiles are still one of the most favoured types of hard floor, with literally millions of square metres installed every year to meet a wide variety of applications.

45 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Natural Stone warehouse

Feature: Ceramic, Porcelain & Stone

Must read article! Although they have been used as quality and long-lasting floorcoverings for numerous decades, ceramic and porcelain tiles are still one of the most favoured types of hard floor, with literally millions of square metres installed every year to meet a wide variety of applications.


y virtue of their continuing popularity, it is clear the industry has

used, the processing of the porcelain composition involves pres-

not only met the demand but also ranks amongst the market

sure and extremely high temperature, to produce a very dense,

leaders in terms of innovation and design – attributes that are well to the fore amongst the additional articles in this feature. These aspects are regularly covered throughout the year within the pages of FLOORS in Africa but, although we have been ‘back to basics’ recently with many other types of floorcoverings, it has been a long

Before we get into further detail on these tile types, we feel it necessary at this stage to introduce a tile material that is akin to ceramic and porcelain – Terracotta. Terracotta tiles are ‘full-bodied’ clay tiles, which means that the

time since we did so with ceramic and porcelain tile. This article aims

colour goes right through the tile, so that if a section of a terra-

to put that right – so enjoy!

cotta tiled floor gets extensive wear in comparison to the rest of

Firstly, let’s look at the basic differences between the manufacture of the two types of tile. Ceramic is made primarily of clay mixed with various minerals and water, which is then processed with heat to create the final solid product. Because ceramic material is porous, the top surface is usually sealed with a glaze, and this is often referred to as the design layer as it carries the tile’s finished colour, design and texture.


glass-like material with a water absorption rate of less than 0.5%.

On the other hand, the main ingredient in the composition of true porcelain tile is finely-ground sand and, due to this material being

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

the floor, there is hardly any noticeable colour difference in comparison with adjacent tiles. Although Terracotta tiles are only available in their natural earthy tones, these full-bodied clay tiles are currently used extensively in new cluster home developments, providing very long-lasting floors that will retain their good looks for a lifetime or more. It is their extremely long service life that accounts for their popularity on patios, outside entertainment areas and in high-wear applications such as kitchens.

Feature: Ceramic, Porcelain & Stone

Ceramic tiles

inserts or tiles of other sizes.

Referring once again to ceramic tiles, it is important to choose the

They are also available in long rectangular formats such 150mm x

correct type or ‘grade’ of tile that suits the intended application.

900mm, which gives the impression of wood strips, and are produced

To assist in this respect, the industry rates them universally in five

in variable shades and wood grains that give you the complete range

groups or classes as a guide to their suitability in terms of quality

of wood finishes. Other finishes are also available, including the

and performance. Look for these classifications when buying or

increasingly popular ‘leather’ look.

specifying ceramic floor tiles.

In both ceramic and porcelain tiles, neutral and earthy colours

Class 1 Suitable for very light traffic, these tiles are usually

remain popular, although in South Africa lighter colours remain far

restricted to bathrooms where they accommodate bare feet. They

more in demand than darker colours used for floors in the home.

should not be used in heavy-traffic areas. Rectified tile

Class 2 Light traffic – basically for use where soft-soled foot traffic is encountered. Not for use in areas such as kitchens, entrances

There seems to be increasing popularity with this type of tile, so it

and stairs, because these tiles will not perform well against

merits a brief comment. Rectified tile is simply tile that has been

tracked-in dirt or spilt abrasive materials.

specially cut and machined after firing to achieve a more precise tile

Class 3 Light to Moderate Traffic – used in any residential area

size. This means the tiles edges are straighter and each tile should be almost exactly the same.

unless extremely heavy or abrasive traffic is anticipated. Class 4 Moderate to Heavy Traffic – ideal for light commercial or

One advantage of using rectified tile is that you can use much closer spacing between the tiles, and you can also make more complex

areas where abrasive or outside dirt could be tracked in. Class 5 Heavy Traffic – suggested for any application that may

designs. Most popular are the larger tiles which are often used in conjunction with smaller modular sizes to create patterns.

be subjected to heavy traffic.

There is no doubt that ceramic and porcelain tiles are becom-

There is also a Class 0, but these are thin tiles produced specifi-

ing the first choice of architects and designers for a wide range of

cally for walls, and must not be used for flooring.

applications, because they can create or complement any décor, are Porcelain tiles

extremely hardwearing, easy to install and maintain, and are very

Porcelain tiles can be used in virtually any application. They

price competitive – particularly if one takes the full lifecycle cost.

are made from fine porcelain clays and fired at a much higher temperature than ceramic tiles, which makes them denser,

Natural Stone

less porous, much harder and less prone to moisture and stain

Often rivalling ceramic and porcelain tiles, despite being inherently

absorption than ceramic tiles, which means they can be used

more expensive, natural stone floors are always stylish, fashionable,

both indoors and outdoors.

and will last for decades, and one of the main reasons for their popularity is that they are all different in appearance, each providing exclu-

Almost any look can be replicated in porcelain, and porcelain floor tiles that look like wood have become very fashionable.

sivity within its own intrinsic patterning, colour and appeal – and the

Regarding sizes, the traditional 300mm x 300mm tile is still the

older they get the more character and charm they seem to gain.

most popular in both ceramic and porcelain tiles, but the por-

A big plus for natural stone is that it will not fade, and the original

celain 300mm x 600mm format floor tiles are certainly gaining

material can be matched even after twenty years of service, or more. to page 48 italtile

Ferreiras decor world

in popularity for very large areas, particularly when used with

47 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone from page 47 Throughout the world, natural stone floors can be seen that are centuries old, so value for money or return on investment is, as they say, a done deal. The most common varieties of natural stone used for flooring are marble, limestone, granite and slate, although quartzite, sandstone,

Dustless Tile Adhesive

and travertine floors are often found in South African applications. Marble is the generic name given to any limestone or dolomite material that can be polished, and it is relatively soft and porous, which means that in most applications it must be sealed. Marble is heavily veined and grained which enhances its general appeal, making it possibly the most sought-after natural stone for upmarket residential applications. Granite is available in reds, black, green and a variety of hues and is often used for surrounds or countertops. It is the hardest of all natural stone materials, although it can be prone to staining if not properly treated. Local granite is much in demand because of its high quality and its attractive flecked and pebbled appearance. Limestone is a very hardwearing material that has a smooth surface with hardly any grain or crystalline effect. Some varieties can be polished, and the colour range available includes black, grey, white, yellow, brown, and even an ‘almost’ red. This stone provides a very hardwearing and durable surface, but because of its lime content care must be taken with regard to what chemicals come into contact with the floor because substances such as most acids will create a reaction. Slate is a fine-grained stone which may need careful handling during installation but can provide an extremely attractive, hardwearing and durable floorcovering. However, in most cases it will need sealing, so seek the advice of the experts before committing yourself. However, far from being available only in grey, slate can be obtained in green, black and almost cream and pink varieties, and is generally recognised as being the most cost-effective of all the natural stone flooring materials. Two more natural stones are always worth consideration as flooring materials: Sandstone is available in light pastel colours, often with

• Less mess • Faster clean up • Spreads more easily and evenly

beautiful fossils appearing on the surfaces, and Soapstone is a softer, dense stone, lighter in colour and yet more resistant to stains. Finally, Travertine is usually found as a cream or reddish stone. Due to the fact that it contains many holes in its natural state, it is filled with a calcite filler during the production of the filled and honed finish. This

CHRYSO Southern Africa (PTY) Ltd. 0861 CHRYSO GAUTENG: 26 Malcolm Moodie Crescent, Jet Park Tel: +27 (0)11 395 9700 Fax: +27 (0)11 397 6644

filler is generally very durable, although it can dislodge after long use. However, it is easily replaceable and should not be seen as a flaw in this stone. It is also available in unfilled, tumbed and antique finishes. Most natural stones can be supplied with a polished finish, honed (a

DURBAN: Unit 3, 14 Travertine Crescent, Briardene Tel: +27 (0)31 564 0325 Fax: +27 (0)31 564 0583

satin-smooth finish with little light reflection), quarry face or ‘flamed’

CAPE TOWN: 57 Assegaai Road, Parow, Industria Tel: +27 (0)21 933 5953 Fax: +27 (0)21 933 5991

face texture.

PORT ELIZABETH: cr Lower Valley Road, Alabaster Str Tel: +27 (0)41 582 4260 Fax: +27 (0)41 582 4261

in the finishing process, the two latter finishes providing a rough surNatural stone floors are easy to maintain although, because most have a naturally porous structure, it is recommended to seal these floors, to make daily maintenance easier and to prevent staining. The use of a knowledgeable professional in this regard is strongly recommended to ensure the perfect finish for your floor. There always seems to be an air of exotic mystery about natural stone, but a visit to a well-appointed natural stone showroom will not only provide you with any technical advice you may need, but will also


convince you that there is nothing quite like it for your next floor.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

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No. 1 Anti-slip product in the world


ppp'illm`khni'\h'sZ 49 ;>>E^o^e+&<^kmbË\Zm^gnf[^k3+))2()/(+-(JL>LGF*F L O O R S J a n u a r y | F e b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

Described as being the worldâ&#x20AC;&#x2122;s largest and most important dimension stone, marble, stone design and technology exhibition, the 44th Marmomacc took place during 2009 in Verona, Italy,


from 30 September to 3 October. F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone


he exhibition has evolved over the years into a cultural

event which increasingly emphasises style and design. This year, three South African architects attended the

parallel course Designing with Natural Stone, which forms part of the Fair of Verona’s Continuing Education Programme. The architects were Su Linning, the executive officer of the South African Institute of Architects; Peter Adlard, the principal of Adlard Architects, Grahamstown; and Devilliers du Toit of ProjectWorks, Pretoria. FLOORS asked them for their views on the course. Peter Adlard In the past ten years automotive fabrication tools have been modified to carry stone-cutting heads and, along with rapid advances in diamond and water-cutting tools, the stone cladding industry has boomed. Finishes are now so varied that it’s difficult to know what sort of stone you’re looking at – flamed, hammered, etched, lasered, sand-blasted and water-jetted finishes sit alongside the traditional honed, polished and natural finishes. In addition to natural stone, there are the engineered stones which are works of art in their own right. For examples of the insane product (by insane I mean amazing and amazingly expensive) take a look at (stone suppliers and finishers – see their ‘hydrofinish’ section, and engineered slabs), for the most extraordinary wall and floor tiles and slabs, and for machined, industrial-designed stone. For machinery innovation, OMAG are the industry leaders but they have the industry’s worst webpage, if you can find it! Rather search YouTube for OMAG, or look for www.qdrobotics. com, and for robotic arms. Product produced by these CNC (Computer Numerical Control) machines is complex and expensive – aimed at hotel design, wellness centres and similar buildings that have abnormally large interior design budgets. For a screen wall by the artisans of the Chiampo region, for example, you’ll pay €5000/m², but then the stones housed in the Antolini warehouses vary from €5-50 000 per slab. I was most impressed by the range and colours of translucent Onyx slabs on display. I guess I have expensive taste! The course was highly enjoyable, extremely well-prepared and presented. The groups of artisans around Verona that hosted us were extraordinarily gracious and generous, and the material presented was clear and highly informative. However, I had expected more technical information. We were taught very briefly by a façade engineer and a stone installation specialist and the debate and questions that this short session generated would indicate that many participants were similarly biased. The course should be named ‘sourcing, selecting and working marbles and limestones’ as this was primarily the focus. If it had been explained that this was what we would be learning about I wouldn’t have gone, as I don’t generally have any need to specify stone cladding, but I would have missed out on an incredibly multi-cultural and fascinating five days.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: Ceramic, Porcelain & Stone

52 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

We also studied the rich cul-

Devilliers du Toit Contemporary architecture has seen a

visits opened our eyes to the astonishing range

tural heritage of natural stone

renewed interest in the material qualities of

of materials available. Equally astounding is the

in northern Italy. Raffaello

buildings. The 2009 Marmomacc Designing

ways in which these materials are now being

Galiotto’s “i Marmi del Doge”

with Natural Stone continuing education

processed. At one of the factories we were shown

installation at Marmomacc rein-

programme aimed to expose a group of 32

a modular screening system that can be easily

terpreted details of the Ducal

architects from across the globe to the world

assembled and disassembled.

Palace in Venice resulting in

of natural stone.

I was greatly interested in the “green credentials”

evocative shapes and patterns

of natural stone. Despite the initial high cost of

that are firmly grounded in his-

ership of Vince Marazita. The programme

using natural stone its durability makes it a very

tory but only possible with mod-

touched on all aspects of the natural stone

attractive option. It was interesting to learn that

ern technology.

industry, from a visit to a stone quarry,

shipping stone across the globe for processing

through the initial stages of processing to the

is not only less expensive than setting up the

Natural Stone programme was

most recent developments in technology.

required plants locally but in some cases also has

without doubt one of the most

a smaller carbon footprint.

enriching experiences of my

The course was held under the able lead-

The Marmomacc exhibition and our factory

Attending the Designing with

career. Su Linning Su attended the course, but her main objective – as the executive officer of SAIA – was to formalise an agreement with the Fair of Verona as a Continuing Professional Education provider. The course is already recognised for CPD purposes by the Royal Institute of British Architects, the Royal Australian Institute of Architects and the Indian, Canadian and American Institutes of Architects.

F LO O R S J a n u a r y | F e b r u a r y 2 0 1 0


Feature: Ceramic, Porcelain & Stone


he architect’s studio is a kind of atelier where people, tools and

materials are attributed the same importance as ideas. Because ‘doing is thinking’, this, in the final analysis, is what Renzo Piano sees as ‘Creating architecture’, the title of the conference organised at Cersaie 2009. The event saw enormous participation by international journalists during the press conference preceding the keynote address and attracted an attendance in the Palazzo dei Congressi that exceeded all expectations. Attendance was in fact so high that the entire capacity of the Palazzo dei Congressi was insufficient to accommodate all participants even though all the rooms in the building were used, and the event was screened on closed-circuit television in the Architecture Gallery and the Press Office in the exhibition centre. Renzo Piano’s advice for young people studying architecture is to ‘live, travel and observe’. Architecture is the profession of an adventurer, repeated the famous Genoese architect several times – a dangerous profession for those who undertake it but one that offers the opportunity to come into contact with different worlds, people and situations. It is a profession of art and adventure on various levels: technological, humanistic – because buildings are designed and built for human beings – and the more poetic and imaginative level. When architecture responds to both practical needs and expectations and desires, it becomes something extraordinary, because buildings not only meet technical and technological criteria, but also celebrate aspirations and desires. Displaying images of various works

Architecture, an adventurer’s profession: building is a journey of discovery: This was the title of the keynote


address given by the celebrated architect, Renzo Piano, at the recent Cersaie 2009 event in Bologna. The following is a resumé of his speech. F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

carried through over the years, Piano expounded his idea of architecture, which appears to merge with his vision of life itself. In order to create architecture, Piano explained, one can start out from a vision and progress to the construction, or proceed the other way round. “My father was a builder so I grew up on his building sites, and the miracle of building is something that stays with you,” Piano said. “These are my roots,” he continued, then went on to stress the importance of being able to listen. A continual dialogue is essential, not only with the people involved in the various projects but also with other fields of art and design to learn from the abilities of others and from other fields of knowledge and expertise – without shutting oneself off in a self-referential vision of architecture. For Piano artisan skill has the same value as science. Creating architecture also means understanding that all creative effort must improve, transform and describe the world through tools and practical solutions that make the concrete realisation of an idea possible. For example, creating a work from the observation of places and nature; discovering how certain geographies and given topographies or existing materials contain within themselves the seeds of clearly defined architectural characteristics. Fundamental qualities therefore include not only a predilection for observing reality, but also curiosity towards human beings

New York Times Headquarters

to transform the world, to create languages, starting out from contingent needs, which today are those that derive from the awareness that the Earth is fragile and that it is our duty to construct buildings with this in mind. Where possible we should seek to use materials that respect the environmental balance. One of these is ceramic. As Piano stressed, it is a material with enormous appeal. “It is ancient, it comes from the earth and returns to the earth, but above all it has characteristics of strength, durability, unlimited colour potential and the capacity to reflect light, making it functionally perfect and extraordinary in various situations.” To illustrate this, Piano mentioned the skyscraper where Renzo Piano

the New York Times is headquartered, where white ceramic elements were used to make optimal use of light and the sun’s rays.

and their way of living, for example in cities; for Renzo Piano the

The challenge is to create buildings that are less violent in

city is the venue for exchange and creative stimuli, the place

terms of their energy requirements and which are capable

where everything happens.

of achieving economies in the use of resources. At the same

The city is the result of various stratifications over time, each of which must lend value to the previous level. The city expresses the idea of openness and tolerance, the same qualities that derive

time it is essential not to lose contact with human beings and their requirements. In other words, the architect is part anthropologist, part sci-

from Piano’s life experience. “I graduated just before 1968, a time

entist and part adventurer. As Piano repeatedly affirmed, the

of great yearning,” he explains.

construction of a building is like crossing the Far West: dan-

This sentiment is reflected in his idea of architecture and in works

gers and unforeseen situations may lie just around the corner,

like the Beaubourg, a place that for the first time became an acces-

but the rewards are so much greater if the final result not only

sible place, a factory, in open dispute with those who wanted it to

creates something useful but is able to change the world.

be a cultural centre that would intimidate potential users. With Beaubourg the sacred and profane intermingle. The

The meeting between Cersaie and Renzo Piano, between Confindustria Ceramica and Fondazione Piano, is part of the

museum is transformed into a part of the city, itself a collector’s

programme of support for young architects which will con-

piece. Architecture is creation and art, but above all the capacity

tinue at Cersaie for three years.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: Ceramic, Porcelain & Stone

Cersaie 2009 – with 1 036 exhibitors and 83 137 visitors (numbers only 1,6% down on the previous year despite the recession) – actually strengthened its position as a major exhibition of ceramic tiles and bathroom furnishings, particularly as the number of professionals and journalists increased, whilst the international attendance constituted over a quarter of the total.

CERSAIE 2009 strengthened its position


he 27th Cersaie, held in Bologna during September/October

signs of recovery in some countries, Cersaie confirmed its broad mar-

achieved this at a time of great difficulty for the internation-

ket appeal with only marginally fewer visitors than in 2008.

al economy and real estate market, although the first signs of recovery are emerging.

Nonetheless, the overall figures confirmed not only the show’s sta-

bility in terms of exhibitors and visitors but above all its international importance for the represented sectors.


The many events held during the show were very well attended, as were the meetings between the press and companies and the institutional events such as the Ceramic Tiles of Italy International Press Conference and Renzo Piano at Cersaie. The first edition of the cultural project Building, Dwelling, Thinking was

All the exhibition space at Cersaie 2009 was once again sold out.

also very well received, featuring as it did the participation of numerous

The total exhibition space of 176 000m² hosted 1 036 exhibitors from

authoritative speakers. The keynote address was given by the master of

34 different countries, of which 510 were from the ceramic tile sector

contemporary architecture, Renzo Piano, who received a standing ova-

and 380 from the bathroom furnishing sector. Also, there were a total

tion from the whole of the Palazzo dei Congressi di Bologna.

of 241 foreign exhibitors. In spite of the difficult economic situation, only partly alleviated by

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Next year’s event, Cersaie 2010, will be held in Bologna from 28 September to 2 October.

Feature: Ceramic, Porcelain & Stone

showrooms in South Africa Italtile has launched a showroom concept that is

shower cabins, mirrors and other accessories. Each range is tastefully

claimed will radically redefine bathroom show-

styled for visual enhancement, as well as design, product and layout

rooms and display in South Africa.

inspiration for the clients. Flanking the platform are unusual lifestyle displays featuring entire ranges set into singular rooms, with signature pieces from a variety

“The Italtile Pretoria showroom extension came about as a result

of suppliers brought together to create a revolutionary experience of

of investigation into the premium tile and sanitaryware market in

bathroom living.

South Africa, which is one-dimensional and focused on either tiles

Amraj Dursan, Italtile’s in-house architect, said, “The elaborate dis-

or sanitaryware, with ineffectual and limited choice for the com-

play of abundant product could easily have resulted in a mangled

plete bathroom solution,” explains Sergio Galli, one of the directors

flow. We have succeeded in creating an effortless flow through the

of Italtile Retail (Pty) Ltd.

four levels of displays with wide walkways to ensure that clients can

In collaboration with its European partners – Laufen, Kos,

view the products from every angle, and be drawn in to touch, feel

Zucchetti, GSG, Valli, Roberto Palomba and Hans Grohe – as well

and examine the products further. Or, over a cup of Italian coffee at

as local architectural firm WMS Architects and local shopfitters

our coffee bar, they can sit back and be inspired by the ambience and

Grainwave, Italtile has refurbished and extended its existing Pretoria

surroundings,” he said.

showroom to 2 100m² to incorporate the 1 000m² Bath-shop.

With such an array and assortment of products on display, lighting

The space has created a unique environment that brings togeth-

for the entire showroom plays a critical role. Lighting designers and

er the latest showroom display trends and the latest international

lighting specialists designed lighting not only for each product and

fashions and trends in sanitaryware, baths, tiles, taps and bath-

each display, but also to showcase the space and create the right

room accessories.


The internal form of the showroom design emulates the main

“Italtile is committed to remaining at the forefront of product

building structure by making use of a circular platform with multi-

styling, fashions and trends, thus proving that as the longest stand-

level walls that allows for ease of movement around the show-

ing retailer in this market, we are best suited to meet the customers’

room and at the same time creates an axis for the display area.

needs and, with an investment and commitment of this nature, reas-

The platform showcases the extensive range of the latest bathroom fashions from Europe – basins, bathtubs, furniture units,

sure our customers that we will remain a beacon of trust and consistency while many competitors have come and gone,” says Galli.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: Ceramic, Porcelain & Stone

in ceramic and porcelain floors


erreiras Decor World is one of South Africa’s largest importers and distributors of high-quality flooring materials, and to find

out what makes them so successful, and to gain their views on the current market situation, FLOORS posed some pertinent questions to them. Their answers make for interesting reading. What is your estimate of the total South African market for ceramic tiles? The South African market total estimate over the last three years was on average around 50 million square metres per annum. What is the percentage split between ceramic and porcelain? Imported porcelain, which includes glazed and polished material, equates to around 6 million square metres per year, with the year to date (end October 2009) probably running at around 4.5 million. Red body imports are around the 7 million square metres per year, and probably at around 5 million to date this year.

the larger projects where our materials have been specified. We offer project oversight once materials have been supplied to site and get involved in an advisory capacity in order to offer better after-sales services to our clients regarding

Do you purchase both imported and local tiles?

their investments that they have procured from us.

Yes, we buy both locally and from overseas, although the percentage split differs from year to year. We source our tiles from Italy, Spain,

Anything else about the company or the product range that you

Brazil and Indonesia, just to name a few.

would like to include? The Company is very excited about its new Design Studio,

What is the biggest project you have supplied?

which facilitates the complete design and specification process

It depends on what type of project you look at; for example, one of our

for all types of residential, contractual and architectural designs.

National Corporate clients has been supplied with over 135 000m² this year alone – and this figure continues to grow with future rollouts.

Our professional team gladly assists clients with alternative plan layout drawings to optimise bathroom potential; elevation

Residential Estates such as Ellisras have been supplied with over

drawings for tile layout; floor drawings for tile layout; material

20 000m² on a single development; and individual projects such as

schedules for wall and floor finishes; computer aided visuals of

the prestigious Department of International Relations & Cooperation

interior designs; and sample/mood board presentations.

(previously known as the Department of Foreign Affairs) have recently been supplied with over 31 000m² of imported porcelain tiles.

The Design Studio boasts two additional services in the form of an extensive and updated design library and the hosting of special events for all its members, and also hosts

How successful is your Architectural Division? Can you give examples?

social and cultural events, a venue for design exhibitions,

This department has always been one of our largest contributing

products and publication presentations.

assets in our business and we are very pleased that it continues to grow and advance as the industry progresses. The department concentrates on identifying the needs of the client (not only project-specific) and then to provide deliverable solutions and services in order to meet those requirements. The staff also realises that the primary purpose is not only about selling materials in the marketplace but also being deeply involved in each project – managing the materials from specification through to site. This has enabled the company to continue being a preferred and/or

The design library’s publications are both historical and contemporary and provide a service for research, analysis and relevant documentation on the latest designs. For more information on how to become a member and dates on the next event, make contact with the numbers shown below. Finally, let our knowledgeable consultants, using computeraided visuals, simplify your task and help you to exceed your clients’ expectations – and remember, site visits are included

dedicated supplier to various national corporations and numerous

in our service offering.

architectural and design practices so successfully for many years.

Ferreiras Decor World Tel: 011 699 3500


Do you have preferred installers?

Fax: 011 699 3506/7

The Company does not have any preferred installers; instead we prefer


to work together with the installers within the industry, especially on

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

Flawless flooring – “The wonder of Quartz Carpet is the seamless finish that can be created. We are extremely satisfied with the continuous integration of the floor from outdoors to indoors.” Greg Wright Architects / SITE Interior Design


ver the past eight years a trend has

The stones used in Quartz Carpet are washed,

thetics and performance criteria. The imported alluvial glacial quartz stone is extremely hard, measuring 7-8 on the MOH (Measure of Hardness) scale where a diamond

fire-dried, have a residual moisture content of

measures 10, and it is impact- and

floors with no tile joints or dirty grout lines. This

less than 0,2% and are 99% SiO2 graded into the


trend has encouraged leading tile suppliers to

different stone sizes. The end-product complies

market rectified tiles, which are butt-jointed to

with stringent ISO 9002 and EU regulations.

emerged to create clean-looking seamless

create the seamless effect.

Quartz Carpet is a seamless natural stone floor-

Local crushed quartz stone cannot be used in flooring systems as the stones themselves are filled with

The natural stone flooring market in SA has

ing system which is trowel-applied on site, utilis-

millions of cracks/fissures caused by

risen by 14% to capture a considerable propor-

ing imported glacial aggregates and clear resin

the crushing process.

tion of the overall flooring market, with colour

binders, and available in a range of shades.

Products using this type of stone,

These exquisite interior and 100% UV-stable

without a proven track record or test

ranges. These factors are possibly the main rea-

exterior floor finishes are available in open- or

results, are destined to disappoint or

sons for the remarkable growth of Quartz Carpet

closed-pore structures, three aggregate sizes,

fail! Unfortunately, there are compa-

in South Africa over the past few years.

gloss or satin finish and result in unrivalled aes-

nies out there marketing these so-

choices steering towards the more organic colour

called natural quartz floors that are giving Quartz Carpet seamless stone flooring a bad name. Claimed to be the world’s fastest growing flooring system, Quartz Carpet (almost 30 years old worldwide) is now available in over 24 countries. The company has fully trained and licensed applicators in Cape Town, Johannesburg, Durban, Port Elizabeth and the Garden Route. Quartz Carpet is looking to expand its business locally and throughout Africa in 2010 and is in the process of appointing more applicators. Interested parties are welcome to apply to become registered and licensed installers of Quartz Carpet. Apart from being totally seamless with unlimited colour combinations and design opportunities (customised logos are part of the service provided), Quartz Carpet is easy to maintain and clean (easier than carpets), relatively inexpensive to install, and is underfloor heating compliant. Quartz Carpet is available on Autospec, or you can visit the website for further information. Quartz Carpet Tel: 086 178 2789 Fax: 021 421 1102 Website:

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Feature: Ceramic, Porcelain & Stone

with a national footprint Whether you are looking for flooring solutions for a retirement village in the Western Cape, hardwearing tiles for retail stores in Gauteng, or bathroomware for the public bathrooms of a shopping centre in KwaZulu-Natal, Tile Africaâ&#x20AC;&#x2122;s Contracts Division has specified and supplied tiles and bathroomware for projects like these and more. Thanks to the support of a chain of 40 retail stores located countrywide across all nine provinces, Tile Africa Contracts guarantees a national footprint, with retail stores that not only offer inspirational lifestyle displays and quality products and service to consumers, but also serve as an offset point for contractorsâ&#x20AC;&#x2122; projects and as a boardroom for


architects and specifiers to discuss their requirements with the

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

Contracts Division. The stores offer a wide array of locally manufactured and imported products, ensuring the availability of large ranges to consumers

and specifiers and each site is project-managed by a specialist in the field,” says Craig Irvine, National Contracts Manager for Tile Africa. Tile Africa Contracts is available to offer a full circle of services,

and building professionals, with the methods of installation and the

from concept to completion nationally. For more information about

materials supplied in line with international standards and of the

Tile Africa’s Contracts Division, call 011 970 2124 or visit the website:

highest quality.

Tile Africa Contracts enjoys the support of its sister company Johnson Tiles which produces local tiles as well as the professional backing of TAL Adhesives, the eldest sibling in the Group that has been at the forefront of the adhesives industry for 30 years. “Our success is due to our service delivery on a national scale as well as our expertise and access to such a wide variety of products. We offer an invaluable service to architects, interior designers, contractors

National footprint ensures success T

he Contracts Division of Tile Africa has expanded its client base from merely 20 national corporate customers in 2006 to currently

In addition, Tile Africa Contracts provides on-site technical advice

servicing over 110 customers.

as well as an aftercare service and

“The success of our division can be attributed to implementing and

its methods of installation and the

applying various processes and principles to ensure service delivery

materials supplied are in line with

to clients, a dedicated team of professionals and a national distribu-

local and international standards.

tion of products and services,” says Craig Irvine, national contracts manager for Tile Africa. Today, the division services corporate customers such as Mr Price,

“We find that customers are look-

Craig Irvine

ing for convenience and simplicity in dealing with one supplier for all

Ackermans, Pick n Pay, Famous Brands, the JD Group, Nandos, Beares,

their tiling and bathroomware needs, from cladding and flooring to

Ellerines and Furniture City to name but a few.

wall tiles and decorative finishes,” says Irvine.

Highlights over the past three years include securing Mr Price in 2007,

The division has seen trends come and go over the years and has

supplying tiles to over 20 stores in Maponya Mall in 2007 and tiles for

had to keep at the forefront of these. Currently, a popular product

Greenstone Shopping Centre and Tsakane Mall in 2008. The division

trend is the eco-look with natural finishes and stone textures. In con-

also secured the Famous Brands stable and Steven Dike, managing

trast to this, the division also needs to specify for the clean minimalist

director Famous Brands Development is pleased with the division’s abil-

look that is uncluttered with sharp edges and straight lines.

ity to supply and service countrywide. Ongoing projects include Liberty Life, Momentum and various large national corporate companies. With a national network of representation through the nearly 40 Tile Africa retail branches and the backing of sister companies Johnson Tiles and TAL Adhesives, the division is able to supply specialist products for industrial and commercial applications.

“We are focusing on growing our supply-and-fit offering into shopping malls and other major commercial projects and will continue to target the corporate and commercial market with our superior and consistent service offering through our national footprint,” says Irvine. For more information about Tile Africa’s Contracts Division, call 011 970 2124 or visit the website:

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: Ceramic, Porcelain & Stone

with style and passion A

s one of South Africa’s foremost importers of high-quality ceramic and porcelain tiles and bathroomware, the Italtile showrooms

now incorporate a new display concept that shows these superb materials to their best advantage. As an example of what you can expect to find in any Italtile showroom, here is a brief look at some of the new floor tiles currently available. Remix

Misingi Super Natural



The possibility of creating images with chromatic variables and

Described as incorporating class, elegance and glamour, the D.eva

nearly unlimited patterns opens new horizons in design, planning

range of glazed porcelain tiles is manufactured by Castelvetro, Italy,

and production of ceramics.

and exclusively distributed in South Africa by Italtile. This range has been inspired by sumptuous fabrics, with previous

Super Natural is manufactured by Sant’Agostino, Italy, and exclusively distributed in South Africa by Italtile.

patterns and refined splendour, dedicated by the manufacturer to the divine movie stars of yesteryear – Ava Gardner, Anita Ekberg, Ingrid


Bergman, Greta Garbo and Grace Kelly.

Wood, a vital raw material, is at the heart of the Misingi collection

Available in rectified tile sizes of 600 x 600mm and 200 x 600mm, and in five colours named after these stars of the silver screen, the D.eva

by Ceramica Castelvetro. Its sophisticated, natural spirit creates an intense living experience.

collection is sophisticated and exclusive – a sumptuous symphony of

Misingi is the elegant reflection of a contemporary sophisticat-

golden tints and soft satin touches, clear signs of a prestigious beauty.

ed lifestyle, and puts a new twist on the colours of wood with 13 available finishes, seven that range from classic to contemporary,

Super Natural

three with a smooth-honed surface, and three with an exquisite

Claimed to be a world first in ceramic tile design, this range uses

metallic finish.

a revolutionary digital printing system, specially designed for the

Misingi is a full-bodied porcelain, ideal for floors and walls, as

ceramic industry that opens new and exciting possibilities in design

well as for interiors and exteriors, and is suitable for high-traffic

and production.

areas. It is available in rectified sizes of 200 x 800mm and 133 x

Super Natural consists of six new tile ranges designed and deco-

80mm. It is exclusively distributed in South Africa by Italtile.

rated to bring the touch and feel of nature into the home, while ensuring the durability provided by ceramics. From natural stone to


fabric and wood, this printing system offers for the first time endless

This exciting new glazed porcelain product is created by blending

possibilities of image reproduction, ensuring perfectly natural and

three different materials: ceramics, metal and resin. Antique yet

powerful artistic results.

modern, Remix is two different styles combined to create new

Using this digital printing system, an unlimited number of different tiles with the same pattern can be manufactured, completely decorating them from edge-to-edge, with perfect definition, even on surfaces with relief areas. This overcomes the repetitiveness typical of traditional production


original options – and one idea… to reinterpret and renew the past in a new key to obtain an extraordinary unique surface. Available in 600 x 600mm rectified tiles, the colours are White, Grey, Black, Sand, Leather, in either natural or honed finish. Remix is also manufactured by Castelvetro, Italy, and exclusively

techniques: that means almost every tile is different. With only four

distributed in South Africa by Italtile.

colours, subtle nuances can be created, especially shadows or shades,


through three-dimensional reliefs.

Tel: 011 510 9000 Website:

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone


Se la tua passione si affievolisce con l’eta’, vuol dire che in realta’ non c’era mai stata Antonio Bertucci, married to Gina since 1969 If your passion diminishes with age, then you never had it in the first place.

Italtile ad

Roma ’69

63 The Style. The Passion.

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Feature: Ceramic, Porcelain & Stone

In the vanguard of ceramic tile manufacture Johnson Tiles has consistently been at the forefront of

For the first time, locally produced tiles comply with or

introducing cutting-edge technology in order to produce

technical standards. Johnson Tiles takes great pride in being

tiles of international standards here in South Africa.

exceed both SABS 1440-1996 and the European EN 177 the first company in South Africa to locally manufacture both glazed porcelain tiles, and tiles with a PEI 5 rating. Historically, porcelain tiles were imported because the technology and skill did not exist in South Africa until they were developed by Johnson Tiles. Hence the company has great pride in this locally developed product. The introduction of Dry Glaze Technology by Johnson Tiles, using machines imported from Italy, applies glaze material in dry form rather than conventional wet form, resulting in the production of very natural stone finishes on the Johnson Tiles porcelain body. The glazed porcelains from Johnson Tiles are manufactured on a dark-coloured body, but it is very important to understand that this in no way makes it an inferior porcelain to a white-bodied tile. With this in mind, the Johnson tile rates against the European ISO standards for glazed porcelain tiles. In fact, on every technical specification, the Johnson glazed porcelain either meets or exceeds the requirements on both the European and local standards (see table below). Johnson glazed porcelain tiles are 400 mm x 400 mm x 8 mm in size, and are deliberately designed to be attractive to a wide segment of the market, suitable for both domestic and commercial applications. These innovative tiles are available in a wide range of colours and textures, and can be purchased at selected tile merchants throughout South Africa. Johnson Tiles (a division of Norcros SA) Tel: 011 316 3133 Fax: 011 316 3278




Length / Width

± 0.5%

ISO 10545-2

± 0.3%


± 5.0%

ISO 10545-2

± 2.5%

Straightness of Sides

± 0.5%

ISO 10545-2

± 0.3%


± 0.6%

ISO 10545-2

± 0.3%

Centre Curvature

± 0.5%

ISO 10545-2

± 0.3%


± 0.5%

ISO 10545-2

Max 0.3%

Water Absorption

< 0.5%

ISO 10545-3


Modulus of Rupture

Min 35MPa

ISO 10545-4

> 40 MPa

Abrasion Resistance

PEI 3 – 5

ISO 10545-7

PEI 3 – 5

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Flooring that sets the Standard

Feature: Ceramic, Porcelain & Stone

Johnson tiles ad

Johnson Tiles Sales Office Tel: 011 316 3133

65 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

cement-based products F

or more than 25 years Lacotta has been a leader in high-quality cement-based products for both indoor and outdoor applications.

A trusted household name, Lacotta is at the forefront of design innovation and prides itself on delivering the finest quality products and workmanship developed over decades of training and experience. The range of products has evolved over the years and not only includes tiles and pots that have generated word-of-mouth referrals

tiles can be stripped and resealed, giving them a refreshed new look.

but also features cobbles, paving stones, flagstones and cladding,

Lacotta is fully aware of the impact that all forms of business

many of which have featured at renowned projects such as Nelson

have on the environment and, as a result, has recently joined the

Mandela Square, Palazzo Hotel – Monte Casino, The Michelangelo

Green Building Council of South Africa (GBCSA), with the under-

Hotel and Carnival City. In addition, these products have turned many

standing that if, as a supplier of building products, they can make

houses into dream homes.

them as environmentally friendly as possible, the end-product,

Lacotta continues to produce the handmade products that have made it famous and additional products have been added to meet the vision of many architects and the requirements of an ever-evolving market.

whether it be a home, office park or shopping centre, will be as green as possible. As a member of the GBCSA, Lacotta’s management has made a commitment to protect the environment. This will include, amongst

As well as an earthy new range of colours, indoor and outdoor tiles

other things, facilitating the implementation of green business prac-

are available in the traditional colour range, allowing the user to carry

tices and improving the knowledge and skills base in the industry by

out extensions to an existing project without having to replace the

enabling and offering training and education on the subject.

entire floor. As part of the drive to deliver unparalleled service, Lacotta’s experi-

Whether you are looking to create a rustic Tuscan feel, the elegance of Provance, a seaside Bali-styled Villa, the warmth of an

enced team is also able to meet the needs of architects by developing

African game lodge or the stylish elegance of a modern home,

a colour and size specific to their needs, allowing a variety of laying

Lacotta products are the products of choice.

patterns to be used.


These products are timeless, easy to maintain and look better the


After installation, the tiles are sealed with a protective sealer that provides the tile with a longer lifespan. As and when required, the

Tel: 011 609 8771/2 Fax: 011 609 8131

longer they are down. The biggest advantage of using a Lacotta tile

Cell: 082 808 6159

is its endless life; ensuring that they don’t need to be replaced and

E-mail: or

therefore making them a sound investment.


F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

pavers • cobbles • tiles • pots

Lacotta ad

67 Tel 011 609 8771/2 | Fax 011 609 8131 | | | | Showroom & Factory: 45 Harris Ave, Sebenza, Edenvale

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

Tilespace Bathroom + Home is proud to announce the

The world-class showroom of Tilespace in

opening of its Cape Town showroom early next year.

Northlands Deco Park, North Riding, Randburg.

It has been designed as a contemporary specifications

Tilespace Bathroom + Home will open its

showroom that will undoubtedly differentiate the com-

Cape Town showroom early next year.

pany from its peers in the Paarden Eiland district.


he showroom will be geared to become an important reference

pliers to bring to the local market product ranges that are at the

for home owners, developers, architects and interior designers

forefront of the latest trends worldwide.

who are interested in viewing the latest trends in tile displays, bathroom fittings and design. Tilespace opened its first world-class showroom in July 2007 in Northlands Deco Park, North Riding, Randburg. Since its inception,

for home or office application. Tiles in smooth, textured, metallic, glazed and polished finishes

the company has grown from strength to strength under the direc-

in inherent earth colour palettes and bolder, striking shades are

tion of an experienced team of industry professionals headed by

available in a choice of sizes to complement modern contempo-

managing director, Jose Rodrigues.

rary as well as more classic settings.

During Rodrigues’ tenure in the architectural industry, he was

Tilespace showcases Italy’s finest taps from Cristina Rubinetteri

directly involved in supplying prestigious shopping malls and

which impress on the admirer a sophisticated elegance. Form

public spaces including Clearwater Mall; Woodlands Mall; Garden

versus function on the other hand, takes its cue from leading

Route Mall; Greenstone Mall; Johannesburg Railway Station; and

Italian shower brand, Bossini – also available at Tilespace.

OR Tambo Domestic and International Terminals. At Tilespace, the showroom and retail arm of the business is complemented by a dedicated projects division. As both spheres jointly drive the way forward for the company, Tilespace is fast expanding its presence in the specifications market on a variety of commercial

Sanitaryware at Tilespace takes on a new appeal with daring designs that may even denote a vision of the future to you. Finally, beautiful bathroom co-ordinates at Tilespace accentuate and define the ultimate look you want to achieve. At Tilespace, the objective is clear: to be the preferred brand

and residential developments – namely OR Tambo International

of choice with architects, designers and home owners. The com-

Terminal; West Coast Mall, Vredenburg; Dobsonville Shopping

pany is already well on its way to achieving this outcome by the

Centre; Morningside Shopping Centre; The Grove, Lynnwood,

relationships of trust and value which it is building with industry

Pretoria; and Galleria, Amanzimtoti, KwaZulu-Natal.


The almost 1 800m² Tilespace showroom in Northlands Deco Park


As specialists in ceramic and porcelain tiles for walls and floors, Tilespace can advise customers on the most suitable tile ranges


reflects a diverse portfolio of local and imported tiles, sanitaryware,

Tel: 011 796 5100

taps, showers and bathroom fittings, with products selected for their

Fax: 011 796 5150

superior quality and striking design features to inspire lifestyle living.


Tilespace has established relationships with key overseas sup-

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: Ceramic, Porcelain & Stone

Tile Space ad

69 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: Ceramic, Porcelain & Stone

Enhance your creativity! You have a Vision… and with San Marco you are able to translate it into reality, to allow you to feel that dream. But to realise that – to make that dream come alive, you need to find the perfect solutions. The warm hug of your bedroom… the relaxing sensation of your bathroom… the sense of space of your entrance… the sophisticated feel of your entertainment area. Or the con-

ence that will provide each client with a comprehensive and cost-

temporary style of your shop, the elegance of your motor

effective tiling solution.

dealership… All these ideas are achievable if you find the perfect customised solution. At San Marco Tile Centre, you will find the best

projects such as the Renault, Audi, Honda, BMW and Jeep motor

options towards the realisation of your concepts, the best and


customised products to make your ideas happen, and the sweetness of the service is as sweet as the Italian “caffè”. You will find a selection of high-quality imported ceramic

For further information on the full San Marco sales programme, contact your nearest branch, shown below, or visit the website: www.

and porcelain wall and floor tiles, encompassing the sophisti-

San Marco

cation and warmth of Italy with a unique South African flair.

Midrand - 011 3181287

A customised solution to suit any style, as well as innovative


In addition to an impressive list of exclusive cluster developments and private residences, San Marco Tile Centre also prides itself on

Bryanston - 011 2448300

ideas, can be found at San Marco. Coupled with this is the

Boksburg - 0119183800

assurance of a stress-free and pleasurable shopping experi-

Xavier - 0116808013

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement

hospitality requirements feature The recession has hit the hospitality sector fairly hard in the UK, Europe and the USA, who all seem to paint a grim picture, albeit with a change in accommodation demand.

71 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement

shutterstock, inc

Must read article!

Meeting the hospitality requirements The recession has hit the hospitality sector fairly hard in the UK, Europe and the USA, who all seem

ment at a much more affordable price than hotels that offer those services in-house. In South Africa the statistics for August 2008 - August 2009

to paint a grim picture, albeit with a change in

also don’t look too good as the recession bites – given that

accommodation demand.

– with occupancy rates running at 57,2% (17,2% down on

the majority of tourists seeking accommodation are locals the previous year); average daily rates up by 3,2% to R786,35

The three key indicators of hotel business – occupancy rates, average

(probably due to rising operating costs); and the RevPAR

daily rates (ADR) and revenue per available room (RevPAR) – have all

14,5% down on 2008 at R437,65.

been falling steadily across the entire spectrum of accommodations, which ranges from luxury, upscale and midscale (with or without food

the hospitality market was to seriously restrict development

and beverage) to economy and independent guest houses.

as a result.

In the US, luxury has been the hardest hit, with occupancy rates

However, the 2010 FIFA Soccer World Cup taking place in

down nearly 17% from 2008 so far, ADR 14% down, and RevPAR drop-

South Africa should provide a considerable lifeline for the

ping a massive 28,6%.

local floorcovering industry (if it hasn’t already) as people

Midscale hotels without food and beverage don’t seem to be a con-

and companies seek to build new premises or refurbish

cept that has hit South Africa yet, but it has been in a growth mode

existing property to attract the anticipated millions of soc-

for a few years in the U.S. and the current economic slowdown has

cer enthusiasts that will descend on the country in the

had the effect of helping that sector to gain even more market share.

middle of next year.

The general formula of these establishments is to provide all the


Statistics like this do not bode well for the flooring sector if

The South African hospitality industry has some of the fin-

essential in-room amenities that business and leisure travellers

est hotels, lodges, entertainment centres and restaurants to

demand – often technology-based such as internet connection and

be found anywhere in the world and this, combined with the

so forth – whilst ensuring easy access to restaurants and entertain-

wide variety of natural beauty and wildlife available, means

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement

that visitors expect the very best in design, aesthetics and functional-

not only meets the longevity requirement but matches any

ity from these venues.

décor and can be ‘fine-tuned’ with the use of areas rugs and

In terms of flooring, the hospitality sector remains one of the most important sectors for the industry, with a high demand for materials of quality, aesthetic appeal and good wear characteristics.

furnishings. Ceramic and porcelain tiles are also increasingly finding more favour in hospitality applications due to their ease of

Traditionally, the more upmarket

installation and maintenance,

venues such as the four- and five-

long service life, availability

star hotels, the more exclusive game

of supply, and considerable

lodges and world-class entertainment centres such as casinos, confer-

In terms of flooring, the

ence centres and theatres have regu-

hospitality sector remains one of

larly favoured the use of high-quality

the most important sectors for

carpeting to convey an ambience of opulence and comfort.

the industry...

In these cases many venues plan to replace the carpets simply to update the décor and maintain a fresh appearance that will attract and retain guests. In some instances the architects and designers are looking for alternative floorcoverings that may provide a longer working lifespan, and one can now regularly find quality carpet tiles being used because of

design flexibility. Once again, area rugs and loose carpets can be used to provide underfoot comfort where needed, and they enable the décor to be changed almost at will. Other hard floorcoverings also feature strongly in

modern hospitality designs, with natural stone, hardwood, laminate floorcoverings, and bamboo each competing for the attention of the architect or interior designer. Unlike the residential or commercial sectors of the flooring

their ease of replacement – another means of maintaining the fresh

industry and, as can be seen from the foregoing, it is almost

appeal of the facility.

impossible to detect the trends in this sector as each venue

In recent projects the use of polished and even coloured cementitious floors have been encountered in hospitality applications, which

strives to find something different to add to its appeal. However, the accent is always on aesthetic appeal and a

shutterstock, inc

to page 74

73 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement from page 73 pristine appearance to impress their guests, and in this respect the hospitality sector needs to heed the following three items of advice: (a) make sure that the floorcovering you select is â&#x20AC;&#x2DC;fit for purposeâ&#x20AC;&#x2122;; (b) install comprehensive dirt-trap matting systems at all entrances to the building to prevent damage and soiling of the floors; and (c) ensure that an effective, regular cleaning and maintenance programme is shutterstock, inc


In this feature In this feature we take a look as some of the major refurbishments that have taken place within this sector recently, as well as the new projects handled by some of our clients that they are proud of. An update of the hospitality market in the USA is also included. As the prestigious event is almost upon us, we are presenting our final review of what is happening at the 2010 FIFA Soccer World Cup stadiums, with an overview of their overall design, together with details of the behind-the-scenes VIP areas, hospitality suites, change rooms and more. We hope you enjoy this feature on one of the most important South African business sectors as much as we have enjoyed putting it together for you. Acknowledgement and

shutterstock, inc

thanks are given to Floor

74 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Focus; Hotel News; and Stats SA for some of the information contained in this article.

Feature: M eeting the Hospitalit y requirement

continues from the entrance The hospitality industry depends very much on first impressions, and a quality entrance mat is in effect an invitation to the guest. By installing a quality access mat at every entrance to a building, the internal floorcovering is assisted in retaining its original appearance and increasing the lifespan considerably, as well as maintaining safety levels. Quality of manufacture is critical in a product that is specifically intended to endure hard use and high traffic. Over and above the practical aspect, the mat should be aesthetically pleasing and be able to blend in with the overall appearance of the building. In addition, an attractive and equally effective mat is a unique marketing tool for any organisation. To promote a companyâ&#x20AC;&#x2122;s corporate identity and create a welcoming entrance, Matco can insert a required logo into many different varieties of mats. But matting does not end at the entrance to the building. Food preparation areas and behind bar counters equally require matting to reduce some of the foot, knee and back strain associated with long standing periods. High-traffic restaurants need to ensure a slip-resistant floor surface by using matting designed to reduce worker fatigue, help drain liquid spills, and provide safety traction. Matco offers a solution to reducing slipping and fatigue in the workplace. The Flexi-work Grease Mat has superb slip resistance, excellent drainage and is ideal for use in kitchens, restaurants or bar areas. In addition to the safety features, this mat also offers anti-fatigue solutions. For further information please contact Matco who will provide an exciting range of flooring solutions.

Matco Marketing Tel: 011 452 7961

Fax: 011 452 7965

E-mail: or



F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement

Trends in US Hospitality

The following is an extract from a recent feature

patient outcomes, it fosters auras of competence and depend-

article in Floor Focus on the hospitality sector in

ability in the corporate world, and in hotels it generates feelings

the USA â&#x20AC;&#x201C; written by contributing editor Darius

youâ&#x20AC;&#x2122;re in a place where every need can be met.

Helm, to whom acknowledgement and thanks are given.

ranging from awe and excitement to confidence and a sense that As needs evolve, so does design. Recent studies have impacted the design of hotel lobbies. In the past, lobbies were large open spaces with check-in counters and other basic interfaces, and lounges were separate and distinct spaces. Tertiary spaces pro-

Sometimes traditional ways of doing things endure simply because

These days all that is changing. Firms like Marriott have com-

ly true of architectural and design elements. Though some aspects of

missioned studies that reveal a demand for more unified spaces,

architecture have constantly evolved, other elements have remained

with amenities like Wi-Fi service, beverages and social networking

the same simply because they were practical or sufficient.


All that has changed in recent decades, as the A&D community has


vided amenities like food and beverages.

no one has ever taken a close enough look at them. This is particular-

Lounge areas are merging into lobbies, creating more modular

helped foster awareness about the impact of design on everything

environments, and instead of large open spaces dominated by

from inspiration, moods and memories to efficiency and even profit-

dramatic floor designs, flooring elements are used to break up


the space and signify a range of functions.

Design enables hospitals to provide better healthcare and improve

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

For instance, a modern lobby might have a marble floor inset

Feature: M eeting the Hospitalit y requirement

with carpet here and there in small lounge areas with sofas where

etched in your mind and indelibly linked to your impression of the

people can sit, chat, have drinks and go online.


Kiosks and touch-screen tour guides add a new level of interactivity. A broader range of flooring materials, including hardwood,

These days the higher end hotels that HBA design are even going as far as shifting the bathroom to the centre of the room so you’ll

porcelain and area rugs, are used

navigate around it.

to create different atmospheres. Guest rooms are also being transformed. According to Meghann Day, a project designer for Hirsch Bedner Associates (HBA), a leading hospitality design firm that has a huge global business, guest rooms are being transformed in ways never

Traditionally, the floors in hotel

These days the higher end hotels that HBA design are even going as far as shifting the bathroom to the centre of the room so you’ll navigate around it.

rooms were covered in broadloom. One recent trend has been to use a hard surface in the entryway – stone or porcelain or hardwood. More tropical climates have traditionally used hardwood in guest rooms, and that trend has moved beyond the tropics to the point where

before imagined. One of the

guest rooms in luxury hotels will often

most fascinating evolutions is in

have hardwood floors highlighted by

the design of the bathroom. Most people don’t realise it until it’s pointed out to them, but

area rugs or inset with carpet. Carpet tile’s role in hospitality is often driven by its green character-

the bathroom has a defining influence on the perception of a

istics, and it is increasingly used in public spaces, though broadloom

hotel room. For one thing, it’s usually the first thing people see

remains the dominant carpet.

when entering their hotel room, because it’s often right there at the entrance, and its bright lighting creates a vivid impression. If the faucets are unique, you’ll remember them; if the floor

Carpet tile’s functionality lends itself to use in guest rooms, but in general the higher upfront cost obviates its use. However, many carpet tile producers report that use of their products is on the rise in

has beautifully veined marble, it will leave a lasting impression;

the hospitality sector.

and if the lighting fixtures are odd and unexpected, they’ll be

Floor Focus

77 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement

insulation of carpets in the hospitality environment. Even concerns over clean-


ing and maintenance, durability or design flexibility are less valid with the

themselves upgrading or reno-

Nothing beats the sheer luxury and underfoot comfort, safety (non-slip) and

advances in fibre technology and continual process innovation producing high-performance soft flooring that guarantees client comfort every time.

ith 2010 just around the corner, almost every

hotel, casino and restaurant find vating. Comfort, design flexibility and convenience, backed by quality guarantees and excellent customer service, are basic specifications required by the hospitality industry. We take a look how carpets deliver on those factors and beyond. Performance and Economy Products marketed and sold by Nexus meet the rigorous performance demands of hospitality environments – from aesthetic appearance, traffic volumes, maintenance and soiling to noise reduction, comfort and cost. Nexus offers a wide variety of carpet tiles and broadloom ranges that will add favourably to guests’ experience and meet the practical demands of different areas within the establishment. Proof of performance can be seen in the fitting, with cutpile ranges such as Serengeti, Cosmopolitan, Baltimore and Westminster finding their way into the bedrooms, lounges and conference rooms of some of South Africa’s most prestigious hotels. Replaceable Modular flooring The current move to tufted tiles in Europe bodes well for the commercially rated Time Zone, Time Square, Rubix Cube and

Client comfort on carpets…

Baseline ranges, ideal for hightraffic areas such as lobbies or walkways to lifts. Tufted tiles are easily replaced or swapped around, ensuring even wear and helping to keep floors looking stylish and presentable. Milliken’s practical tiles in a variety of fashionable colours


and textures can be laid in dif-

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement

ferent shapes or patterns, broadening the scope of replaceable, versatile elegance. Style and Design Flexibility No longer restricted by the colour, pattern or design limitations of tufting machinery and fibres in standard ranges, carpets can now be customised to individual styles or designs with Nexus’ Custom-X. From tailor-made patterns or specially commissioned designs to suit the individual needs of a particular hotel, Nexus is able to customise ranges and re-colour according to corporate colours and even logos. Balsan also offer a variety of patterns and designs with broadloom for hospitality and if their standard range does not catch your eye, they have the capabilities to custom-design to your requirements. Continual investment in the latest hi-tech machinery means product innovation. ZigZag is the world’s first “non-woven graphics velour” carpet created through a unique production process that took Belgotex Floorcoverings over three years to perfect. Named after its herringbone pattern, the design creates an optical 3D illusion. Combining all the comfort of a velour with the hardwearing performance and graphic versatility usually found only in needlepunch ranges, ZigZag opens a whole new era of sophisticated geometric design in softer, luxurious finishes. The range is suitable for commercial, hospitality and corporate installations in either ResinBac or NexBac modular tiles, and is made from hi-tech StainProof Miracle Fibre, representing the very latest in design and yarn technology. Easy Maintenance Hi-tech SDX (Solution Dyed Nylon for X-treme conditions) or 100% StainProof Miracle Fibre make carpets from Nexus both easy and

Fresh Air

convenient to clean and maintain. They are stain-proof, colourfast,

Carpets trap airborne dust and allergens in their fibres, keeping

bleach- and fade-resistant and backed with either ResinBac or

air fresh, clean and healthier. Simple daily vacuuming is all that is

Miracle – moisture-resistant, rot-proof and odour-free backing.

required to keep carpets hygienic and tailor-made maintenance plans

Concerns about domestic spills such as neat bleach or other aggressive cleaning materials on the carpet need not be an issue

are available for customers through the Nexcare programme, underwritten by MilliCare SA.

if a StainProof SDX (Solution Dyed Nylon for X-treme Conditions) is fitted – the advanced fibre technology protects the carpet

Comfort and safety

against bleach, stains or fading. And in the event of those every-

Orthopaedic surgeons agree that the soft underfoot cushioning

day spills occurring, simply use an equal solution of bleach and

of carpets will protect your guests’ backs and joints against hard,

water to remove.

unnatural surfaces, while the non-slip qualities prevent slips and falls or, at the very least, provide a soft landing. In addition they muffle the

Sound and thermal insulation

sounds of movement across the floor, often an important consider-

High-performance yet luxurious, thick pile carpets offer superior

ation when patrons disregard other patrons’ need for quiet.

sound absorption and underfoot comfort in hotel bedrooms, hallways, conference suites and executive boardrooms. A report from the UK Carpet Foundation showed that “a bare

For more information or to request a sample, please contact Nexus on the numbers provided below. Nexus (division of Belgotex Floorcoverings)

smooth floorcovering is likely to produce seven to twelve times

Tel: 033 897 7500 Fax: 033 897 7700

more noise than a carpeted surface” (www.allergyconsumerre-



79 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: M eeting the Hospitalit y requirement

Underlays to provide the luxurious finishing touch S

pecifiers and end-users realise the importance of

having a quality underlay to provide greater comfort, a longer lifespan and several other benefits for many types of floorcoverings, and this has resulted in several quality underlays appearing on the market. One such product not only provides numerous advantages to the end-user, but has

Engineered Wood floor

Bamboo floor

Russian State Theatre carpeting – Europe

Once fitted Rubberlay will offer 100% support for the floorcovering throughout its life. It will therefore prolong the life of the carpet by not collapsing over time and thus remaining a shock absorber for the life of the floorcovering. By prolonging the life and looks of the floorcovering, the hospitality area will require less replacement of flooring, saving money over the long term. Has it been used in Hospitality applications? Rubberlay has been fitted in several of the casinos in South Africa with fantastic results; also stood the test of time.

Is it suitable for a number of floorcoverings?

churches, airports, the list goes

FLOORS spoke to Brian Bailing

Yes, Rubberlay can be fitted underneath tufted, woven and

on. Worldwide, crumb rubber

of Rubberlay to find out why he

needlepunch carpeting, laminates, solid wood (both engi-

underlays have been fitted in

thinks it is special.

neered and tongue-and-groove systems) if our peel-and-stick

every imaginable area from

system is used.

banks, hotels and embassies to

Are there any special or optimum

In various formulations, crumb rubber underlays have been


requirements needed when

used worldwide under ceramic tiles, in screeds as a slip sheet,

installing Rubberlay?

under vinyl sheeting, in high-rise blocks for sound insulation

Rubberlay can be fitted on

both in the walls and on the floors, and on walls of theatres

How ‘green’ is it?

most subfloors with minimum

for acoustic enhancement.

If green is defined as using products that would otherwise end

preparation; the floor should


football stadiums, with perfect

be sound, dry and clean as with

What benefits can Rubberlay bring to the Hospitality sector?

up in landfills, then Rubberlay is

any other underlay. There is not

In any sector Rubberlay’s range of underlays provides a supe-

one of the greenest products on

really an optimum – crumb rub-

rior new subfloor for any floorcovering. Hospitality areas tend

earth, because it is made from

ber underlays are very flexible in

to be on the larger side and therefore stretch fitting is some-

95% recycled tyres and could be

their usage and serve to prolong

times a long hard slog; by using the double-stick installation

recycled again after use.

the life of the floorcovering fit-

method you can all but throw away the power stretcher and


ted on them; they are not so reli-

your heat seam iron, although the latter still tends to be pre-

Tel & Fax: 033 397 9190

ant on subfloor condition.

ferred in South Africa.


F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0




carpet tiles


ask for it by name

Join the installation revolution and fit RubberLay. It’s about time. • Cushioning and comfort for carpeted floors

• Non-absorbent properties that retain no water

• Noise reduction and support for wooden floors

• Comparatively more resilient and durable

• Serves as a healthy and hygienic barrier

• Solves stretching problems on large installations

• Supremely functional design

• Overall increased savings

• Environmentally friendly and fully recyclable

• Proven to prolong the life and looks of your carpet

The cost-effective, long-lasting, water-resistant, hygienic, insulating underlay solution.

Tel: +27 (0)33 397 9190 • Email: • Web:

Feature: M eeting the Hospitalit y requirement

Experience benefits beyond beauty


ecking is a firm favourite with game

aesthetic beauty of wood but without the

lodges, golf course developments and

hassles is what makes Envirodeck truly

for use in pool and outside entertaining areas.

revolutionary. From the wet winters of

Decking is also rapidly becoming a growing

the Cape to the harsh dry heat of the

trend in the design of outdoor restaurants, to

Lowveld, Envirodeck products will outper-

the point that some existing restaurants are

form conventional wood and other

even retrofitting their outside dining areas to

composite products.

keep up with the fashion. There are a number of major reasons for this

The comprehensive product range includes a variety of decking, cladding, DIY profiles,

development in the outdoor decking market

accessories and outdoor lighting so you can

and apart from the design trends, Envirodeck

design any unique project and we can live

products are environmentally friendly and

up to the promise that you can spend more

offer a long-term maintenance-free decking

time enjoying your deck than maintaining it,

solution to the local market.

season in, season out.

Envirodeck products offer a unique blend of

Who says modern composite materials canâ&#x20AC;&#x2122;t

natureâ&#x20AC;&#x2122;s beauty and the strength of modern

be designed with modern aesthetic designs

technology, resulting in a material that offers

and colours in mind? Envirodeck products are


an outdoor reflection of your maintenance-

offered in six colours and two different styles

Tel: 011 615 7245 Fax: 011 615 1800

free lifestyle.

so any design can be fulfilled. Think ahead,


move forward and live green.


A well-designed deck with the natural

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

2010 update feature All the stadiums for the 2010 FIFA Soccer World Cup are now either in operation or close to being finished, and in this article FLOORS in Africa spoke to the local architects and designers involved in the six newly-built venues to find out what floorcoverings were used in the VIP lounges, hospitality suites and boxes, change rooms and other areas that are behind the scenes.

83 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

Moses Mabhida Stadium

All the stadiums for the 2010 FIFA Soccer World Cup are now either in operation or close to being finished, and in this article FLOORS in Africa spoke to the local architects and designers involved in the six newly-built venues to find out what floorcoverings were used in the VIP lounges, hospitality suites and boxes, change rooms and other areas that are behind the scenes.

Must read article!


Nelson Mandela Bay Stadium

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

Soccer City, Soweto, Johannesburg

cifically for a World Cup Final and, described as being the crown

Total seating capacity: 90 000

jewel of local football, it will host the opening and closing cer-

Architects: Boogertman Urban Edge; in conjunction with Populous, USA

emonies, and the opening and final matches of the event.

This is not strictly speaking a brand new venue, although everything except the west stand of the original stadium (previously known as

Cape Town Stadium (initially known as Green Point

the FNB Stadium) that was built in 1987 was demolished to make way

Stadium), Cape Town

for the superb new facility with its distinctive calabash (African pot)

Total seating capacity: 68 000

design, at a total cost of around R3,3-billion.

Architects: Stadium Architects consisting of joint venture compa-

The stadium will boast 190 hospitality suites including private boxes

nies Point Architects (Paragon Architects, Munnik Visser Architects,

and VIP suites; three television presentation studios; a soccer muse-

Comrie Wilkinson, Jakupa Architects and Urban Designers), Louis

um; and a restaurant.

Karol Architects Inc; GMP Architects (Germany)

Gavin Tucker, Senior Associate of architects Boogertman Urban

Built at a cost of R4,3-billion, the stadium is situated between

Edge + Partners, says they developed the flooring specifications over

Table Mountain and the Atlantic Ocean in the corner of Green

many months, taking into consideration the costs, ‘fit for purpose’

Point Common and has a unique roof design, hanging inwards

specifications and longevity of the stadium.

and supported by an inner tension ring and an outer compres-

Floorcoverings used include 20 500m² full-bodied porcelain tiles (supplied by Ceregran and laid by Ohlhorst & Partners); 200m² of Marmoleum and 850m² of Marleyflex (from FloorworX and laid by

sion ring – cutting-edge technology from the US and Germany that has never been used in Africa before. The Common comprises an 85ha open space, and this devel-

Kevin Bates Carpet & Flooring); Epoxy flooring (from Stoncor and

opment will also include an urban park; a green area; practice

laid by Floorshield and by Sealcon, who also laid the 16 500m² of

and playing fields for seven different sporting codes; and club-

Deckshield (from Deckshield); 850m² Berber Point 500x500mm carpet

house facilities.

tiles (supplied by Nexus and laid by Peter Bates); together with 470m² of access flooring.

Ken Webster of Point Architects said that the floorcoverings (and the contractors) were carefully investigated and specified to meet the performance, sustainability criteria and budget requirements for each area. To this end Albert Carpets of Cape Town supplied and installed 4 400m² of solid-construction strand-woven bamboo flooring (with a 3mm crumbed rubber underlay) in the VIP and dining room areas, and 820m² of Interface Furrows carpet in a wheat colour, fitted onto a 5mm Rubberlay underlay, for the administration offices. Albert Carpets also laid the FloorworX materials used on this project, which included 1665m² of Norament anti-skid floor tiles use in the players’ change rooms and wet areas, and 2660m² of Marmoleum sheeting in the Press rooms, pause areas and corridors. Italcotto provided over 4 000m² of Stonehenge Green full-bodied porcelain tiles for the public toilets and ablution areas, and a further 536m² of black porcelain from Ferreiras Decor World were used in the VIP bathrooms. Work started on this project under a furore of complaints from the environmentalists, but this has been settled amicably, and

Peter Mokaba Stadium, Polokwane

The porcelain tiles were used in all the VIP areas; the 190 hospitality suites; 16 lounges; and two new players’ change rooms (which also used Norament rubber flooring), and the Boardrooms have been finished with Nexus Berber Point carpet tiles, which were also used in the 178-seat auditorium in the stadium. The public concourses on all levels received a non-skid epoxy floor finish by Sealcon; and the same type of floor (with skirtings) was provided by Floorshield for the public toilets. The two warm-up areas inside the stadium and the new West tunnel, have BSW Regupol Ever Roll flooring. First aid rooms serving the public are available on every level, and these, together with the players’ treatment rooms, have Marmoleum finishes. Built with six levels, and rated as the fifth largest soccer stadium in the world, Soccer City is the biggest roofed stadium ever built spe-

Cape Town now has another major tourist attraction to capitalise on. The African Renaissance Stadium has recently been described as ‘a postcard opportunity waiting to happen’. Mbombela Stadium, Nelspruit Total seating capacity: 46 000 Architects: R&L Architects & Interiors Costing around R1,1-billion, the Mbombela Stadium is the only one of the new stadiums being provided for the 2010 FIFA Soccer World Cup that has been totally designed by local architects, and the giraffe-like structures reaching up into the sky that support the roof of the stadium provide a truly African ‘feel’ for this impressive facility – together with the black and white ‘zebra’ striped seating areas. The stadium precinct is a greenfields project within a rural setting, but still close to the town centre. The area has been identified as a future sporting hub for Nelspruit, although the stadium team

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: 2010 Update

Mbombela Stadium

Royal Bafokeng Stadium

are not directly responsible for all the precinct developments.

fied the flooring materials that included 3700m² of ceramic tiles in

As can be seen from the following, a wide variety of floorcover-

various specifications from Buchtal; 3 000m² of 2,5mm Marmoleum

ings was used on this project and, according to interior designer

Global 2 sheeting from FloorworX, together with 1200m² of Marley

Geraldine Sew, “Although there was a tight budget we managed

FloorworX SD non-directional sheeting.

to stay within it.” Floorcoverings used included Superflex fully flexible vinyl floor

2 600m² of Belgotex Floorcoverings Berberpoint 920 carpet tiles were also used, 6 000m² of Rich Autumn Natural slate tiles, 40 000m²

tiles in the staff basement dining room and the First Aid and

of Corobrik Constantia Clay brick paving (including site paving), com-

treatment rooms – supplied by FloorworX; Norament 925 rub-

prising a total floor area of approximately 16 500m² (excluding brick

ber flooring – also supplied by FloorworX for the players’ change

paving) installed by various flooring subcontractors.

rooms and the Mixed Zone; full-bodied porcelain tiles (and some

In the VIP areas the entrance foyers are brick paved, the stairs

mosaics) supplied by Ceregran (who also supplied granite tiles),

around the VIP lift cores have Pergo timber treads, and the balance

Italcotto, and Kenzan Quality Tiles for use in the VIP areas, two

of VIP lounges, President’s suite and private suites have 400mm x

(show) hospitality suites, and the change rooms.

400mm natural slate (Rich Autumn) tiles sealed with HP Sealer. This

Nexus also provided its Cosmopolitan, Diagonals, and Hercules brands for the VIP areas, hospitality suites, together with the

includes 48 new private hospitality suites. To meet the FIFA requirements, the press rooms and similar areas

Boardroom, the meeting rooms and restaurant on the suite level,

were all finished in Marmoleum sheeting, and large areas (740m²) of

and the gymnasium.

this have used a PentaFloor FS 800 access flooring system to accom-

Finally, Albert Carpets supplied Grandeco wooden vinyl planks

modate all the cabling and communications cabling requirements.

for the restaurant; and the Gasket Manufacturing Corporation

The players’ change rooms and the treatment rooms were also pro-

supplied Amorim Rubber Sports Flooring for the players’ warm-up

vided with Marmoleum sheeting with loose-lay rubber matting.

area and the entrance to the field.

This stadium has already played host to the international rugby tour match between the British & Irish Lions and South Africa; the Soweto

Nelson Mandela Bay Stadium, Nelson Mandela Bay

Derby (Orlando Pirates vs. Kaiser Chiefs); the Eastern Cape President’s

Total seating capacity: 46 000

Cup; and the Vodacom Cup match featuring Orlando Pirates and the

Architects: GMP Architects (Germany); Architectural Design

UK’s Manchester City – all of which attracted large crowds. The inter-

Associates; Dominic Bonnesse Architects; NOH Architects; GAPP

national friendly between Bafana Bafana and Japan on 14 November

Architects and Urban Designers

attracted 41 000 spectators.

By the middle of June 2009, the Nelson Mandela Bay Stadium was fully operational – the first 2010 FIFA Soccer World Cup stadium

Peter Mokaba Stadium, Polokwane

to be officially opened, a full year ahead of the tournament, and

Total seating capacity: 45 000

built at a cost of around R2,0-billion.

Architects: Prism Architects in conjunction with AFL, UK.

It has a white sail-like (tensioned membrane) roof in keeping

The design of the largely concrete structure, also estimated to cost

with its proximity to the sea, which is made of PTFE (Teflon) coat-

around R1,1-billion, is inspired by the local iconic Baobab tree, with

ed fibreglass to form the undulating roof design which resembles

the steel structure supporting the roof plane gathered together at

a sunflower when viewed from the air. The design architects

each corner of the stadium and supported by giant ‘trunk’ structures

(GMP) refer to it as a Protea due to its three dimensional form.

which accommodate vertical circulation ramps and service cores.

Graham Grant of NOA/GAPP Architects said that the instruction


Commenting on the floorcoverings used, project manager Jean

from the client was for finishes to have ‘zero maintenance’ which

du Toit of Prism Architects said, “The floorcoverings were selected to

is of course not so easy, particularly as there were very tight bud-

fit in with the function of each area, and the aesthetics needed. The

get constraints.

VIP areas are fitted with highly finished porcelain tiles and Belgotex

However, Sarah Troh of GAPP architects, guided by Silke Flaβnöcker of GMP and their design intent documentation, speci-

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Nexus Serengeti stretch carpets, while the operational areas have 8x8 studded Transit PVC floor tiles, Nexus Berber Point carpet tiles and

Feature: 2010 Update

porcelain tiles.” “Other specific areas are also treated with the functions and requirements in mind, like the artificial grass from Fintex in the warm-up areas – which was also used in combination with porcelain tiles in the players’ change rooms – and Superflex vinyl sheeting in the medical areas.” “We believe that the floorcoverings have been done in such a way which not only complies with FIFA and the South African Building Regulations, but also has a unique and aesthetically pleasing effect,” he said. Moses Mabhida Stadium Total seating capacity: 70 000 Architects: Theunissen Jankowitz Architects, Durban, in conjunction with Ambro Afrique Consultants, Osmond Lange Architects; NSM Designs, Mthulisi Msimang Architects of iBhola Lethu Consortium; together with GMP International Characterised by the breathtaking arch that now dominates Durban’s skyline, this new R3,1-billion stadium also includes a cable car and a 550-step staircase and catwalk that make the facility an event in itself! Next to the stadium is The People’s Park – a new green space that will provide pedestrian linkage to the south of the stadium to facilitate connectivity towards the city centre. The park also includes two training fields with change rooms and ablutions as well as a restaurant building that will also house the adventure walk offices. Regarding the flooring specifications, Gerhard le Roux of TJ Architects says, “The material and colour concept was developed around the vibrant colours found in the KZN landscape and people of the region; we looked at international standards for tiling with the required slip factors for the function of the stadium.” “The decision was made through several workshops of all architects and engineers to ensure the most suitable applications in the various zones of the stadium.” Amongst the flooring materials used were various porcelain tiles; carpet tiles; rubber flooring; bamboo flooring; epoxy flooring; polyurethane; micro concrete screeds (some polished); and vinyl flooring. Porcelain tiles were used in the VIP areas, and bamboo provided the flooring for the Presidential box. Four other stadiums, the Royal Bafokeng Stadium at Rustenburg; the Free State Stadium, Mangaung/Bloemfontein; Ellis Park, Johannesburg and Loftus Versveld, Tshwane, will also be used during the competition, but these were all existing stadiums that have undergone various refurbishment programmes.

Finally Finally, if you have any friends coming to the event from Europe, you can do them a big favour by telling them that leaving the northern hemisphere at the height of their summer to come to ‘sunny South Africa’ can provide a nasty shock if they are not prepared for the night matches at places like Loftus or Soccer City in temperatures of 10ºC and below in June!

87 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

To find out what business conditions we can expect within the flooring industry during the coming year, we sought the opinions of a small number of top executives.

We asked them for their forecast on:

are available on request.

The Business climate for 2010, and what initiatives they are taking

Training: Skills and qualified people in the specialised field of

to help their businesses rebound from the recession.

resin flooring are difficult to find and Flowcrete SA has

Green: As sustainability and environmental respon-

embarked on an ongoing in-house training pro-

sibility have never been more prominent issues in

gramme for all “approved applicators”.

flooring, we asked them what they are doing to

This is a continuous process towards “raising

distinguish their operations in these areas.

the bar” in our industry from worker to owner

Training: Because there is a dire shortage of skills

level of understanding, and also involves

in this country, we asked how their companies

approved CPD training programmes – an ongo-

approach training and installation, and what they

ing process within our customer base with

are doing to address this area.

architects and specifying companies.

Ian Harrison

These are their replies:

Donald Platt, Managing Director, FloorworX

Ian Harrison, Managing Director and Craig Blitenthall, Sales &

Business Climate: We are already seeing an upswing in busi-

Marketing Director, Flowcrete South Africa

ness activity. The first half of 2010 will be hectic with football

Business Climate: The business climate is expected to remain dif-

preparation. However, I believe the domestic market will experi-

ficult and challenging in the short term, an aftermath of the global

ence a slow recovery although Government will be under huge

economic recession. Most of the major infrastructural projects

pressure to deliver.

including the stadiums, airports, hospitals and prisons that are

Green: As environmental issues become more prominent, we

nearing completion have cushioned the real impact of the

are working with our customers and suppliers to ensure

recession in South Africa, sustaining the construction

that we stay ahead with developments and chang-

industry in the 08/09 years.

ing requirements. Training: Our Training Centre is fully utilised to

The impact of spiralling input costs, higher inflation and the global credit crunch will stifle busi-

ensure ongoing practical installation courses

ness opportunities. The stimuli for 2010 growth

for flooring fitters and aspiring fitters free of

will come from Government initiatives and


growth in major motor industry development programmes, health sector and infrastructure investment programmes.

Craig Blitenthall

A major growth initiative for the business is the development of innovative flooring solutions for the commercial

Wooden Flooring and committee member of SAWLFA (Southern African Wood & Laminate Flooring Association)

sector. Flowcrete focuses on the “Floor Zone” and sells a wide range

Business Climate: I believe that we must not hold high hopes for

of products to meet market sector needs.

a boom in 2010 after our difficult situation with the recession

Flowcrete has also been innovative and instrumental in introduc-

in 2009. However, I would say that 2010 will form the road to

ing resin flooring systems that compete favourably with traditional

recovery and be a better year, although boom times can only be

floorcoverings that are user-friendly yet high performance.

expected again around 2012/13.

Green: Sustainability and environmental responsibility is not some-

Green: Even though there is a trend towards green products,

thing that Flowcrete as a group is implementing only because they

not all products are automatically green like Bamboo or

are “buzz words” and also the topic of the day at the moment.

Hevea (Rubber Tree). However, the majority of European and

It is every company’s responsibility to manage its business in the

American hard- and softwoods are all cut from strictly man-

best interests of the environment as a whole and in terms of this we

aged plantation forests and are safe, which make up the bulk

have a blueprint that we as a company subscribe to.

of our ranges.

It has been our policy to pass this onto whomever wishes to inter-


Steven Suntup, Managing Director, Suntups

Training: I currently host all solid wooden flooring training ses-

act with our business, from suppliers to installers and end users of

sions for SAWLFA nationally and sponsor the material used in

our products. Copies of our Environmental & Health Policy booklet

these training sessions.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

Frank Moffat, Marketing Director, Belgotex Floorcoverings

Operations and Production Management.

Business Climate: Although the signs of economic recov-

We have also, over the last five years, used our resources

ery are showing a little and chances of further eco-

to train our flooring trade in various aspects of flooring

nomic contraction are slight, we believe that 2010

installation and selling skills through our Carpet Pro

will remain a tough trading year.


Residential demand for flooring will remain

Our training efforts are geared to adapt to contin-

relatively low. However, our outlook is that com-

uous change, which we recognise is what is vitally

mercial flooring will continue improving through-

necessary to remain at the cutting edge of a grow-

out 2010.

ing and competitive floorcoverings industry. Donald Platt

Belgotex Floorcoverings has for some time made

Guillaume Masson, Managing Director, Natural Stone

many changes to our business that has helped us get


through the last 12 months. These initiatives have included product diversification (such as sales and marketing of laminate

Business Climate: Our approach has been to focus further on our core

and vinyl flooring and the manufacture of artificial turf; improved

exclusive products offering innovative formats and finishes, giving

segment targeting for our large product line-up; better inven-

the market fresh and superior choices at incredible value.

tory control; investment in more efficient equipment; and

An array of new natural colours has also been introduced

increased recycling of scrap, waste and used material.

providing a significantly wider pallet for the professionals

Green: As an organisation we have cultivated a com-

and the homeowners to apply their skills in creating

mitment to processes that are environmentally

timeless and elegant living spaces. Of course, prices

friendly, while producing products of international

have been renegotiated across the board and price

standards. This not only sets us apart from other

reductions have been applied across the board.

carpet manufacturers, it also puts us at the fore-

Green: Our choice of suppliers has always been at

front of cutting-edge technology.

the top of our agenda. All our partners and quarries

Our Green Journey that started many years ago

have stringent rehabilitation polices in place where-

Steven Suntup

has accelerated rapidly over the last 12 months

by the land is returned to its original state once the

and has seen our achieving ISO 14001 accreditation;

quarrying of an area is completed, new indigenous trees

becoming members of the Green Building Council (GBCSA);

are replanted and the footprint therefore reduced.

establishment of Environmental Choice: South Africa; compli-

We also strongly believe in equitable trading practices whereby no

ance of VOC (volatile organic compound) emissions as prescribed

exploitation of labour ever takes place, and regularly inspect quarries

by Green Label Plus and GBCSA for all our locally manufactured

around the world to ensure that the standards are maintained in both


these areas.

Other green initiatives include reduced water con-

In addition, we have partnered with Saloni Ceramica, a

sumption, improved energy efficiency, reduced air

leading European porcelain tile manufacturer which

emissions, and waste recycling.

is heavily focused on producing products in a green

Training: In our continuous efforts to be a world-

way, unlike most ceramic factories around the

class player in the floorcoverings industry, we


at Belgotex Floorcoverings recognise that every

Internally, we continually encourage best prac-

employee has to contribute to make this vision a

tices and maintain an environmentally friendly

reality. We therefore encourage training and devel-

consciousness through our various communication

Frank Moffat

opment at all levels in our organisation.

mediums. Training: The mere belief that there is a shortage of skills is

Our strategy is a bottom-up approach to training. Training at Belgotex Floorcoverings is aligned to our Sector

at the core of the problem in our eyes. We believe that there is

Skills Priorities which is aligned to the National Skills Priorities,

an abundance of skilled professionals in South Africa. The real test is

thereby addressing the identified scarce skills shortage in the

how a project is managed.


If a team-like consultative approach is taken from the start and

Belgotex Floorcoverings, a contributor to the BBBEE

proper planning and implementation is carried out we are

initiative, also recognises Employment Equity and

capable of achieving astounding results that could make

Affirmative Action legislation to drive our training

any nation green with envy.


It has been our experience over the last 10 years

Our training amongst others includes: ABET

that involvement and care in what we do is the

Programmes; CTFL Industry Learnerships;

recipe for success. Internally we have stringent

Management Learnerships focusing on team-

induction programs and continuous dynamic

work; Sales Force Training; IT Programmes;

training programmes that make our staff the most

Technologist Training; Financial / Accounts; International Trade Procedures; Logistics; Apprenticeships; Specialised Programmes in Business/

Guillaume Masson

knowledgeable and helpful staff in the industry. The key here is to openly share experiences and knowledge resulting in learning for all.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: 2010 Update


emcrete, the highly regarded manufacturer of a wide range

costs to the branches.) CemCote’s coverage is approximately 25m²

of cement products (the flooring products in their sales

– 50m² per 25kg bag per 2 coats, depending on the suction of the

programme regularly feature in the pages of FLOORS in Africa), is delighted that its high-quality cement-based wall coating

Cemcrete’s director and brand manager, Joanne Bendall, says, “We

CemCote was specified for certain wall areas in the prestigious

are delighted CemCote has been used in this wonderful stadium,

Moses Mabhida Stadium, now nearing completion in Durban in

and this is now added to our growing list of prestigious projects that

time for the 2010 FIFA Soccer World Cup tournament.

Cemcrete has been involved with, which includes high-profile venues

Cemcote is a finely-ground mixture of white Portland cement, pigments and chemicals that is mixed on site to provide a colour-

such as the Cradle of Humankind.” FLOORS in Africa is told that a new flooring product, CreteCote is

ful, textured, waterproof and durable coating to the wall. It sets

about to be launched into the South African marketplace, and this

rock-hard and is unaffected by rainwater and UV light.

will be reported in detail in a future issue. Watch this space!

The main purpose in the use of CemCote is to provide a tough,

Anyone requiring further information on the range of products

economical coating for direct application to off-shutter concrete

available from Cemcrete should make contact at the numbers shown

(where it will improve the uniformity of colour), cement plaster,

below, or visit the website

cement wash, fairface brickwork, and natural stone.


Recommended for use as a two-coat finish, CemCote is ideally

Tel: 011 474 2415

suitable for both interiors and exteriors of houses, factories, out-

Fax: 011 474 2416

buildings and boundary walls.


Guideline prices for this innovative wall coating are R195 excl VAT for a 5kg container; and R730 excl VAT for the 25kg version;


surface it is applied to.

but these prices are quoted ex-Johannesburg warehouse, and do not include application. (Regional pricing differs due to delivery

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

Cleaning & Maintenance B

ecause having a correct cleaning and maintenance programme drastically improves the appearance and prolongs the lifespan

of any floor, SAFIC has shown below the main protocols that should be incorporated into any structured cleaning programme.

Maintenance coatings: The recommended steps to follow in order to prolong the lifespan of any resilient floor are to protect the flooring with a semi-permanent protector coating named FloorworX Floorguard. This will protect the floor surface on the next strip and seal due to the maintenance polymer which could be stripped if this protection is not included – the stripper will not penetrate the Floorguard surface. A good-quality maintenance polymer is essential for containing costs as it can be maintained for a longer period. SAFIC’s recommendation is FloorworX Sealer. Daily maintenance cleaner: This is essential for extending the life of the gloss finish on a floor and thereby significantly reducing maintenance costs. Here the product Why must dry soil and litter be removed from the floor before scrubbing?

is essential – a neutral maintenance product must be used; if the

It is essential that dry cleaning is always carried out before wet clean-

incorrect product is used the life of the coating can be significantly

ing. Dry soil and litter is best removed by a dry cleaning method

reduced. SAFIC‘s recommendation is FloorworX Maintain.

such as sweeping, not a wet cleaning method such as scrubbing.

Floor Buffing:

Wet floor safety signs:

Buffing describes the process of removing black heel and scuff marks

It is important to always place wet floor safety signs where the

and increasing the gloss on the floor using a slow-speed or dual-

floor is being buffed, burnished, scrubbed or stripped. A pedestrian

speed machine with a pad drive and using white or red buffing pads.

could slip and fall on the wet floor. If the pedestrian was injured as

The process will be dry buffing.

a result of the fall, he or she could sue the cleaning company for

Spray Buffing:

damages. It is also important that people are warned from all direc-

Spray buffing increases the effectiveness of the buffing process by

tions of this work being carried out.

applying a specialist chemical called FloorworX Spray Buff to the floor

Stripping of hard or resilient flooring:

during the buffing process.

Selecting the correct machine and accessories for stripping is of the

The spray buffing chemical increases the cleaning and polishing abil-

utmost importance; standard-speed single-disc machine (150rpm)

ity of the pad or brush used as well as replenishing some of the polish

– with a solution tank – is recommended. It should also have a pad

or polymer removed by the wear and tear of foot and trolley traffic.

drive, with black pads for wet stripping and brown pads for dry



By following these simple and correct cleaning maintenance pro-

Stripping is the term used to describe the removal of polish or

tocols and using the chemicals recommended you will maintain a

polymer layers from a sealed vinyl floor. It is essential to use a mod-

world-class finish on your floors as well as reducing down-time and

ern and well-designed stripping chemical for the process because

costs significantly.

an incorrect product used could lead to poor stripping or damag-

FloorworX Marketing Department

ing of the floor surface.

Tel: 011 406 4146

Both these scenarios can have serious cost implications. SAFIC’s

Fax: 011 406 4205

recommendation is to use FloorworX Stripper at correct dilution


ratios for cost-effective stripping.


Rinsing and neutralising after stripping:

Tel: 011 406 4000

On completion of the stripping process it is important to rinse the

Fax: 011 406 4070

floor with an effective rinsing agent to neutralise the active ingredi-


ent on the surface; this will ensure the correct spreading and binding of the polymer to the floor surface. SAFIC’s recommendation


is to use FloorworX Rinse with colour indicator for correct dilution ratio as per manufacturer’s specifications.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

Whether you are a soccer fanatic or not, South Africans are enthusiastically looking forward to June 2010. That is when the world’s media spotlight will focus on South Africa, and we will have the perfect opportunity to showcase our beautiful country.

Scoring with the Although TAL products won’t be visible, overseas visitors will experience the benefits of our quality products from the moment they land in our country. With a track record of over 35 years in the industry, and with over 280 million square metres of tiles successfully fixed with TAL adhesives, TAL (a division of Norcros SA) was an obvious choice when undertaking tiling at the various soccer stadiums, airports, stations, hotels and retail centres in preparation for the World Cup. So although you won’t see us, rest assured when visiting any of these venues that TAL products have contributed towards making 2010 a fantastic experience that will be enjoyed by South Africans and overseas visitors alike. TAL products are formulated in Quality Control Laboratories and are manufactured and tested to our procedures, which are maintained in accordance with ISO 9001:2000, which means that the products are guaranteed to be free from manufacturing defects and fit for design purposes.


which offers free, on-the-job advice on any contract, big or small, but

been huge boost to our economy. The building industry

they have also introduced a Warranty Programme which offers devel-

throughout our country has benefited from the privilege of

opers, specifiers and architects a 10-Year Warranty on any tiling instal-

hosting the World Cup, with the building of world-class soc-

lation, provided certain criteria are met. This will alleviate the risk of

cer stadiums for the games.

any failures on site.

There will be a huge influx of overseas visitors to support

TAL products have been used for the successful installation of tiles

their chosen teams and shout encouragement at the soccer

at numerous prestigious projects throughout South Africa. With over

matches. Although an exhilarating experience, it can also be

35 years’ experience in the local market, and with over 280 million

tiring, so in between attending the matches the visitors will

square metres of tiles successfully installed, there simply is no reason

also have a chance to sight-see, relax in our upmarket hotels

not to use TAL products.

and, of course, partake in some retail therapy.

TAL (a division of Norcros SA)

New hotels and retail centres have been built and existing


The company not only has a national technical advisory service

he privilege of hosting the 2010 FIFA World Cup has

Technical Advice Centre: 0860 000 TAL(825)

hotels and retail centres have been upgraded for the event,

Tel: 011 316 3133

which has also resulted in job creation for staff at these

Fax: 011 316 3278



F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Feature: 2010 Update

TAL ad

TAL SALeS OfficeS: Gauteng (011) 316-3133 | cape (021) 386-1810 | KZN (031) 700-1535

The Adhesive Specialists, Guaranteeing Your Installation* Contact the TAL Technical Advice Centre on 0860 000 TAL(825) for advice on any aspect of tiling * Terms & conditions apply

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Feature: 2010 Update

It was almost inevitable that there would be some overlap between the Hospitality and the 2010 features in this issue, particularly as it seems there is still a long way to go to provide enough accommodation for the anticipated mil-

Taking up the slack!


hus, the spotlight will fall on the severe shortage of trans-

in the middle of next year.

FLOORS in Africa spoke to Ina Kars of Status Property Services

port and accommodation, and it is in this latter area that

who says, “People are being asked to provide one or two bed-

there is now considerable activity amongst ordinary hom-

rooms in their houses whilst they are still living there, and they

eowners throughout the country looking to make a profit

will benefit from the Status Property Trust administration of the

by renting out their homes.

scale of charges that can be made in accordance with the accom-

Match Services, the official FIFA accommodation bookings agency,

offers online accommodation in hotels, B&Bs and guesthouses, but

modation being provided.” “Joining this scheme absolves the owners of having to advertise

this will not be enough, particularly as many soccer tourists will want

or seek visitors on the Internet, and provides them with a profes-

to make their own arrangements.

sional approach, guaranteed results and payments, and all the

From estate agents to suburban families, everyone is now taking a keen interest and, although the larger schemes still prefer the owners

fringe benefits such as insurance cover,” she says. Visitors are collected from OR Tambo airport and brought to

to vacate their premises and hand their entire homes or apartments

the focus point – in accordance with the nationality of the teams

over for at least a week, other schemes are emerging that will provide

that are next playing in the local stadium – and that is where the

room accommodation with the owners still in residence.

primary school comes in.

One such scheme in Pretoria, which is interesting and typical of

Speaking to FLOORS, teacher Johan Hansen says, “We are excit-

what is now happening throughout the country, is organised by

ed about being the focal point for this area; we will be putting up

Status Property Trust.

stands for the local entrepreneurs to sell food and drink, memen-

The Trust – which describes itself as ‘the gateway to sporting event accommodation in South Africa’ – has a signed mandate with Africa

tos and memorabilia, and we will be catering for the different cultures that arrive to see the matches.”

Space Limited (a company registered in England and Wales) that is

“It’s a new venture – nothing like it has happened here before

a specialist tour operator which creates itineraries to suit particular

– and we are hoping to make a considerable amount of revenue

needs, and in Pretoria it is moving fast.

from this event, particularly as we are currently building a new

The idea is to attract at least 200 homeowners to provide accom-

R4-million centre at the school,” he said. “Apart from that, our

modation within a reasonable distance of the focus point – in this

main purpose is to serve the community, involve the parents, and

case the Constantia Park Primary School – which will become the

encourage the small entrepreneurs.”

hub for bus transport to and from the stadiums and other excursions;


lions of soccer fans that will invade the country

Bookings are going along steadily at the moment, but things

food and drink; and entertainment provided by Africa Space which

are expected to hot up once the match draws are made in

includes a sports bar, big-screen viewing, stage entertainment – all

December when people will know where their teams are playing.

in a secure setting. Other participants include the Oosterlig NG Kerk,

Anyone wishing to know more should contact Ina Kars of Status

and the local Baptist church.

Property Trust on 083 781 1977 or by e-mail

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Trade insight How many calls does it take salespeople to close a sale? Most salespeople will tell you that it depends on the market; the individual customer; the competition; and many other variables.

What’s the purpose of this call?


ut that’s the wrong answer. If salespeople don’t know exactly

how much you want to learn so that you can help the customer

how many calls it should take to close a sale, and what the

achieve his objectives.

objective of each of those calls is, they’re just fumbling their way through the sale. Selling is not hanging around being nice to people. If you don’t establish a sales strategy and have meaningful customer action

During that second call, you can demonstrate what your product/service can do for the buyer company. You match what your product does with what the customer wants. On the third call, you get a commitment to make a purchase.

objective for each of your sales calls, you will be wasting your time.

These calls may take place over a month or a year; they may

The question is not how long a sale takes, but how many calls.

include several meetings to explore and expand on issues. The

The answer should be around three… On the first call you should be looking to qualify the buyer. You will want to find out whether the company needs the product

key to success is that salespeople should have specific, measurable, customer action objectives for each sales call. This article was reproduced from the Daisho Marketing website

and can afford it, and who would make the buying decision. by kind permission of Peter Finkelstein:

This is an opportunity, not to show how much you know, but


95 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Keeping ’em happy! As South Africa’s foremost specialists in the transportation of flooring materials, and with branches and depots in Johannesburg, Pietermaritzburg and Cape Town, Transiton Transport is able to provide an unmatched flooring delivery service to the trade.


o find out what their customers think of the Transiton

service, FLOORS in Africa spoke to two of their most important customers – Saleem Thokan, of Wonder Flooring in Fordsburg, Johannesburg, and Shane Primmer, of Richard’s Place in Pretoria to get their views.

96 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Saleem Thokan

Shane Primmer

How has Transiton benefited your business?

How has Transiton benefited your business?

In more ways than one. Their service, reliability and professional-

Nothing is too much trouble for them. We do not have forklifts,

ism are something that fits in with our business ethics.

so they actually put those heavy carpet rolls into our store for us,

Can you give an example where Transiton really delivered excep-

which they are not obliged to do.

tional service?

Can you give an example where Transiton really delivered exceptional

Just last week I needed an urgent delivery from the factory.


Transiton normally get to us by about 12-noon, so I called and

Certainly! We needed the Belgotex grass product for the sur-

told them this delivery was quite urgent, and they were at my

rounds of a pitch in Atteridgeville, Pretoria, and Transiton offered

place the next morning at 08h00. This was exceptional.

to deliver to site. When they got there the access to the pitch was

Would you say that they put customer satisfaction first and why? Yes. The above example proves that their customer is king and the customer comes first. Do goods always arrive on time and in perfect condition? Always. The way they pack the goods shows how professional they are in making sure the goods come undamaged. Do they always meet their delivery promises? In the many years I have been dealing with them I can’t remem-

not wide enough for their truck, so they took it all the way back to Johannesburg, loaded it onto a smaller truck and re-delivered it. All at their expense and over a weekend! Beat that for service! Would you say that they put customer satisfaction first and why? This question is more than adequately answered by the previous one! Do goods always arrive on time and in perfect condition? We have never had a serious problem, but if anything is incorrect, they do put it right immediately.

ber an occasion when they were not on time.

Do they always meet their delivery promises? Yes.

If they experience problems, do they keep you notified?

If they experience problems, do they keep you notified?

Transiton is one of the very few exceptional companies that always keep you informed of the status of the delivery. What would you say is their biggest contribution to your business? Their service and professionalism have, without doubt, helped us to provide a better service towards our customers.

Yes, although if it is a major problem affecting several stores, they alert the factory to the problem and get them to deal with each individual company concerned. What would you say is their biggest contribution to your business? They have never left us in a ‘pressure’ situation, their people are so friendly and accommodating, and they deliver door to door. Wonderful guys to deal with.

This article is brought to you with the sponsorship of Transiton


Transport – South Africa’s foremost specialists in the transportation of flooring materials to the trade.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0



Sales and earnings the second quarter of 2009. The preliminary figure for third-quarter income from operations (EBIT) before special items was €1,25 billion, 20% less than in the same period of 2008 and 9,5% more than in the second quarter of 2009. These figures exceed the consensus analysts estimates available to BASF. The earnings improvement in the third quarter reflects BASF’s operational strength. Dr Jürgen Hambrecht, Chairman of the Board of Executive Directors of BASF SE, said: “We have the right strategy. We are seeing the effects of the extensive measures we implemented in good time to adjust capacity utilisation rates and to reduce costs. The BASF team worldwide has performed extremely well.” Impulses for growth are coming from Asia, especially China, as well as from parts of South America. Overall, markets have stabilised at a low level.


Economic developments in the coming months remain difficult to

he international chemical company, BASF, has announced its first

predict. “Although the mood is slightly brighter and we are climb-

figures for the third quarter of 2009. Sales were €12,8 billion and

ing out of the trough, the recovery remains slow and fragile,” said

thus 19% less than in the same period of 2008 and 2,4% more than in


Unsafe floor finishes Bona is an internationally renowned manufacturer of nontoxic polyurethane floor finishes that are marketed in South Africa by FloorworX, and they recently brought the following news item to our attention. Several people were taken to hospital and hundreds evacuated from a 14-storey office building in Australia where fumes from a floor varnish spread through the entire building, presumably through the lift shaft, originating from the floor of a café that was soon to be opened on the ground floor. A Metropolitan Fire Service

SABS gives award to FloorworX

spokesman said this was a

At a glittering gala dinner hosted by the South African Bureau of

toxic fumes. “Business and

Standards at Gallagher Estate on Friday, 16 October an award was

domestic users of these

made to three companies – including FloorworX – for having had an

products should ensure that

association with the Bureau for 50 years.

they have adequate ventila-

Picture shows FloorworX managing director Donald Platt receiving a framed certificate from the SABS to commemorate the event.


98 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

warning for anyone using products that give off

tion,” he said.


White elephants? An American company, Dynamic Modifiers, says it has developed a

Estimates in the national Press say

new product to replace the polyvinyl chloride (PVC) in many applica-

that it will take 30 000 affluent spec-

tions including floorcoverings.

tators to fill each of the country’s

The company said the polymer, which is now being introduced to the

new stadiums every week for nine

market, is the first price-competitive replacement material that meets

months of the year for them to be self-

the technical, functional and aesthetic properties of flexible PVC while


eliminating the chemical and toxic gas issues surrounding flexible vinyl.

FLOORS in Africa raised this issue some while ago, after it

The company further said the polymers, which are being produced

was reported that stadiums in several countries have been

domestically, offer ease of processing and the aesthetic look and feel

pulled down after the big event had taken place, rather

of flexible PVC and are phthalate-free. They can also be recycled back

than run them at a loss.

into the same products.

Major Carpet Manufacturers unite to launch another first for the SA Carpet Industry! Over the years, the manufacturers have become more involved in training at different levels. By its very nature, individual carpet con-

Fitter’s Handbook. The manufacturers have all contributed to the final content and

struction and product training has been pretty well covered, but

the manuals have been initially tested in the trade. They include full

there has always been a void in terms of standard training for carpet

coverage of all textile floorcoverings produced in South Africa and

installation. There is of course the comprehensive SABS Code of

the manufacturers have committed to using this format for all future

Practice, but this is difficult to apply for general fitter training.

fitter training. Naturally there will be co-ordinated updates from time

Over the past few months the four major carpet manufacturers have collaborated to fund and produce a comprehensive Carpet Fitter’s

to time to ensure that the manual remains current. Different ways of implementation have also been discussed, but this

Handbook, to be used as a standard guide for the training of carpet

would be the next phase and would involve commitment and input

fitters in future. Representing the companies were: Luci Nouwens,

from other players in the industry as well.

Nouwens Carpets; Frank Moffat, Belgotex Floorcoverings; David

Although there is not an official Carpet Manufacturers Association,

Williams, Crossley Carpets and Bernd de Smedt, Van Dyck Carpets.

the four major players have successfully compiled and implemented a

The project was facilitated by Eric Goddard, who has worked

Standard Claims Policy for the industry and is proud of this next joint

extensively in this field for several different SETAs. The manual is a

project which should make a meaningful difference to training of car-

totally new document with plenty of visuals and is presented in a

pet fitters in South Africa.

way that can be easily understood. Along with this, Eric has also prepared a Facilitator’s Guide to be used in training on from the Carpet

The manuals are now going to print to be officially launched in March 2010 – this will be covered in detail by FLOORS in Africa.


Keep your genuine wooden floor looking beautiful JOHANNESBURG The Kloof Centre, 19 Kloof Rd, Bedfordview | Tel: [011] 455 2975 Fax [011] 455 2976 PRETORIA Mooikloof Village, Cnr Garsfontein Rd and Jollify Avenue, Mooikloof | Tel: 012 480 0486 Fax: 012 480 0487 DURBAN 62 Marriot Road, Essenwood, Durban | Cell: 083 325 2468

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0



Concrete floor training

Training in progress at the School of Concrete Technology in Midrand. The SCT Training Programme for 2010 is now available.

An increasing number of professionals and building contractors are striving to increase their knowledge of concrete flooring, according to the Cement & Concrete Institute’s Education and Training Manager, Petrus Jooste. Jooste says that the course, “Practical Concrete Surface Beds”, has gained in popularity and will be repeated again next year. This oneday course is aimed at designers, specifiers and contractors seeking

Don’t miss CEVISAMA

to understand concrete flooring principles. “The course covers the basics of concrete technology pertaining to floors, essential properties for specifications, the need for joints, the achievement of a hardwearing surface, and the design of the requisite thickness to transmit the loading to sub-base,” he states.

The 28 edition of Cevisama, th

The flooring course is one of the School’s specialised one-day

the Spanish international expo

courses to be presented specifically next year to help engineers gain

for ceramic and porcelain tiles,

the required Continued Professional Development (CPD) points while

will be held in Valencia from

refreshing and expanding their knowledge of concrete technology.

9 to 13 February, 2010, and

The duration of the School of Concrete Technology’s 2010 courses

many leading international

will vary from four hours (presented after hours over a couple of

companies confirmed their

weeks), to a five-day course or a City & Guilds International corre-

participation in the show as

spondence course for completion over 9-18 months.

long as five months ago. One of this edition’s novelties is the integration of the

For a free copy of the 2010 SCT Training Programme, contact Cheryl Naidoo or visit the website from where the complete programme can be downloaded.

Feria Internacional de Piedra Natural, Maquinaria y Afines, Mármol (Natural Stone, Machines and other related devices, and Marble International

The modern lingo

Show), which will be a strong and important sector at the show. Cevisama’s aim is to be the world leader in Spanish production and thus become the mandatory event for manufactur-

“There are two words I do not allow

ers, opinion creators and opinion leaders, and wants to create

in my class,” she told them by way of

the most important wave commercial platform within all

introduction. “The first is gross and the

international trade fairs.

other is cool.”

Anyone wishing to know more should visit the website:


The class had a new English teacher.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Then a little voice at the back of the class piped up, “So…what are the words?”


Online information for Loba, the German-based company that is one of the leading manufacturers of floor finishing and floorcare systems for parquet, wood and cork floors, has introduced a new online facility for specifiers and designers. Architects who would like to use parquet and hardwood flooring in buildings with special requirements can now find important information about fire protection, slip resistance and staining at the Loba website: Here, Loba has created a new micro-site for architects and planners, designed to offer quick and easy navigation. The home page has a simple design that enables the user to choose from the three types of floor, which are visually represented as separate thematic blocks, each specifying the best attainable values for hardwood floors treated with a Loba finishing system. For example, Loba’s revolutionary new varnish, Lobaduff WS Sealer FR, makes parquet and hardwood floors flame-retardant. Accordingly, when the thematic block ‘Fire Protection’ is selected, the additional information ‘up to class B1’ (building material class B1 as per DIN EN 13501-1) is shown. When the topic ‘Slip Resistance’ is selected, the phrase ‘Classes R9 and R10’ appears. With the aid of this introductory information users can immediately find the information they need. Data sheets with more detailed information on the three subject areas can be downloaded. These include product specifications, test certificates and floorcare instructions. Reference projects are also listed for the individual subject areas, documenting the wide variety of applications for Loba finishing systems on parquet and hardwood floors in many public buildings, such as universities, hotels, nursing homes and schools.


Loba is represented in South Africa by Zimbo’s Trading in Cape Town.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


sparks need for more applicators Whew!! What a year…recession, hikes, more hikes and still an increase of almost 30% in company profitability!

Quartz Carpet is in the enviable position of needing to recruit new applicators nationally and into Africa to serve its end-customers. “Our applicators need to source their own work and we rely heavily on this. However, all leads are forwarded to applicators in the respec-

“The secret,” says owner of Quartz Carpet, Jeremy Stewart, “was

tive geographic areas from all advertising and marketing efforts.

accepting global change, switching our mindset, restructuring of staff

Applicators are also fully equipped with our sales and marketing

efficiencies, focusing on our core strengths and outsourcing our weak

material including samples, colour charts and brochures in order to

areas. With this change in corporate thinking and new fundamental

help them sell Quartz Carpet,” says Stewart.

strategies put in place we have survived and maintained our market share domination.” “I started Quartz Carpet almost eight years ago in South Africa as primarily a contracting company in Cape Town but quickly I saw the opportunity to expand on a national scale. We subsequently started

In order to uphold the high standards expected from Quartz Carpet, all applicators need to be trained and registered and so are expected to undergo compulsory training in order to become licensed applicators of the Quartz Carpet TM Flooring system. “We have recently held an extremely successful two-day training

contracting ourselves nationally from Cape Town to other parts of

course in Cape Town for 26 course delegates. Our next training course

South Africa and we were overloaded very quickly with too much work.”

is scheduled for 25/26th February 2010 in Cape Town,” says Stewart.

“We then employed flooring sub-contracting companies to carry

“We are already accepting delegates for this course. Any interested

out this work but the control of these projects was difficult to main-

parties should register by emailing

tain. We then started training new applicators and selling and distrib-

Please include your full name, a brief CV of yourself or your company

uting directly to them.”

and area of operation,” he says.

“This year we closed all of our contracting operations to focus solely

Quartz Carpet

on supporting the applicators and building the brand through adver-

Tel: 021 425 6850

tising, marketing, distribution and applicator training and technical

Fax: 021 421 1102

support as these were identifiable as our core strengths,” says Stewart.



102 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Great treatment for concrete Before

MilliCare keeps carpet cleaner longer, extends the life of any carpet, creates a healthier work environment (Indoor Air Quality) and is environmentally responsible with Green Seal Certification After

and significant water and electricity savings. Carpet is a long-term investment. You need the right partner throughout the lifecycle to maximise your investment. It is also a part of your corporate image. It will affect how employees, clients and guests feel about your workplace. It’s a huge capital outlay. Maintaining it is a serious business. But you might be hurting your investment. In reality, improper maintenance damages commercial carpet. It shortens carpet lifespan and may not be environmentally responsible. Furthermore you will probably replace prematurely due to the carpet ‘uglying out’. This all costs money. That’s where technology and ‘e-countability’ come in. MilliCare is a specialised expert and innovator in the carpet maintenance field who understands that maintaining carpet, as well as the company’s furniture and other upholstered surfaces, is a real part of asset management.

Sika supplied high-quality flooring materials for densify-

With MilliCare you are dealing with one specialist company

ing and sealing a polished concrete factory floor at Rehau,

with technology that comes from the largest private textile

Uitenhage-based manufacturers of vehicle components. Due

research and development centre in the world. You will not find

to the high wear and tear during the manufacturing process,

more expertise, innovation and continuity anywhere.

the floor needed to be easily maintained and kept clean and free of dust and spillages. Some of the advantages of using Sikafloor-Curehard-24 are:

Don’t just clean it – Care for it! MilliCare Gauteng: 011 608 1626

reduced dusting of concrete floors; reduced loss of water of


086 111 2012

new concrete while setting; improved cleanability; non-yel-


021 557 2934

lowing; good penetration; solvent-free; colourless, odourless


and environmentally friendly.



103 F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0



aniel has been part of the Belgotex Floorcoverings family for almost a quarter of a century.

FLOORS in Africa asked him for his views on the past, present

and future of the company. What are the major changes that happened in the industry during your time with Belgotex Floorcoverings? Having started in the industry in the early 70s when residen-

After 24 years at Belgotex Floorcoverings, Daniel Dolpire has taken early retirement as from December 2009.

tial products were the products of choice. We have over the past 30 years seen the demand for residential product reduce. This is the major change that has affected our industry. What influence would you say Belgotex Floorcoverings has had on the development of the industry? Belgotex Floorcoverings has had a major influence on the development of our industry in the areas of product, marketing and sales – and we stay at the forefront. We are the leaders and we are the innovators. We achieve this because we stay in touch with the international market. We network with Europe, USA, Australia, New Zealand, Pacific Rim, South America and Africa, and we stay up to date with the latest world technology. We attend most international market exhibitions around the world, and make a huge commitment to industry development and training. Finally, it is beyond calculation the extent to which Belgotex Floorcoverings has influenced the commercial and residential décor markets in South Africa. Countless millions of square metres have graced the floors at home, and in Europe, Australia and New Zealand. What are you most proud of in your time at Belgotex Floorcoverings? Firstly, I need to divide this question into time periods: Early days: That we succeeded against all odds. The major opposition at the time gave us no chance. They put millions of Rands aside to get us out of the market. But we developed product, and gained the confidence of the customer base. We developed a winning ‘culture’ and we must be proud of this achievement!!! I must give credit to the people at Belgotex Floorcoverings. It is the team at Belgotex Floorcoverings that put Belgotex where it is today. This was achieved with professionalism, dedication, and discipline. I want to come back to the culture of Belgotex Floorcoverings. I like how Ralph Stacey defined company cultures in his excellent book Managing the Unknowable: ‘Culture is a set of beliefs or assumptions that a group of people share concerning how to see things, how to interpret events, what is valid to question, what answers are acceptable, how to behave towards others, and how to do things. The culture of a group of people develops as they associate with each other. The most important parts of it are unconscious, and they cannot be imposed from outside, even by top management.’ And that is what I am proud of at Belgotex Floorcoverings. It


has developed over 24 years at Belgotex Floorcoverings!!

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0


Today: Zig Zag. The development of this product has taken over 3 years; it is a ‘world first’ in manufacturing technology with a patent pending. The recent launch of Zig Zag is truly one of our proudest achievements What would you say has been Belgotex Floorcoverings’ greatest achievement? Our greatest achievement has been the ability of the management and the team to adjust to the ongoing change that has affected our industry. We have changed our business from being 100% residential to a 50/50 residential/commercial split. The development of our commercial business has been a major adjustment of product offering, which placed huge demands on our technical team and they have come through with flying colours. What would you say has been your greatest achievement? Let me first say that my greatest opportunity was being offered the position of CEO at Belgotex Floorcoverings. My greatest achievement has been working with a team of directors and senior managers to help make Belgotex Floorcoverings the ‘Number one’ manufacturer in South Africa. Leadership is an important quality: ‘Great leadership is not about the ability to do it all! It is about the ability to surround yourself with people who can.’ How would you view the future of the industry? Change, change and more change. Adjust and change your business and you will survive. The residential market will not grow in the wall-to-wall sector. The rugs in the residential sector will continue to grow. The commercial (contracting) sector will continue to grow. Here there are many opportunities for manufacturers and contractors. Carpet tiles will be the biggest area of opportunity. Synthetic grass will continue to grow in the South African market. At last year’s Surfaces exhibition in Las Vegas a machine producer predicted the two big opportunity segments: “Tile and turf.” What direction do you see Belgotex Floorcoverings taking? I see Belgotex Floorcoverings following all the areas of opportunity as highlighted in the previous question – and then more!!! The team will continue to stay abreast of international markets and trends, and strategies will be adjusted accordingly. Is this the last we will hear of Daniel Dolpire, or will you be acting in a consulting capacity? I will be available to Stephan Colle and Frank Moffat should they need a sounding board during 2010. But 2010 for me is a new chapter: To spend more time with my family. To pursue my passion for photography! To improve my golf game and become a single-figure handicap!!

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0



Q&A Do I have to have an underlay with my new carpet? Not if the carpet is glued directly onto the subfloor, which is common with needlepunch carpets, otherwise most manufacturers will say that underlay or underfelt is essential, as it substantially increases the life of the carpet. It also provides increased underfoot comfort, acts as a shock absorber and can reduce the pile-crushing effect of furniture placed on the carpet. It reduces sound, provides extra heat insulation, and stops the backing of the carpet from rubbing against the subfloor. However, you should always use a good quality underlay; in South Africa fibre underfelt is the most common and cost-effective underlay which is classified in ranges by the gram/m² of the material. This is commonly 1000gms, although available in ranges from 800gsm to 1 400gsm. Other underlay options are also available, such as foam and rubber underlays, but these will cost more. Ask your retailer or flooring contractor for advice.

The lowdown on Screeds

There are several new screeding systems now available which can cut your build costs and allow for a quicker process. Traditionally, screed is laid around 40-75mm thick onto a concrete subfloor. It’s a skilled job, usually undertaken by plasterers once the walls and ceiling are plastered. A screed mix is relatively strong, using one part cement to three parts sand, and when complete it gives a smooth and level floor on which to lay your chosen floor finish. You do not have to use a screed. There’s nothing structural about screeds and some designs do away with one altogether. However, the floor beneath the screed is usually not laid to a particularly high standard. There has been a marked shift towards using readymixed screeds, delivered by lorry at the beginning of

Does wood flooring go well with most design styles,

the day. In fact, only a third of sites still use site-mixed

and how does one select a particular species?

screeds. Ready-mixed screeds come with added retar-

In a recent survey commissioned by the NWFA in the USA, more

dants to delay the set, so that you can be working all day

than three-quarters of interior designers find that wood flooring

with one load.

works well with many decorating styles. Designers rated natural materials as superior to man-made mate-

The process of laying is very different to what we have grown used to with cement screeds. The biggest factor

rials in beauty, prestige, style, maintenance, and durability. Various

is volume of screed used due to increased depths, espe-

woods and finishes are available to complement the décor and

cially on irregular sub-bases.

style of any room.

It is not uncommon for a specialist screeding company

Choosing a species of wood involves more than selecting a

to receive an enquiry for a 50mm depth of screed and to

colour to match décor. Both decorators and installers should be

find that it runs from 40mm to 80mm, therefore resulting

aware of the basic facts about wood species.

in increased unforeseen costs.

Other appearance-related attributes are important for design-

Whichever system you use, ensure ample time for dry-

ers too, such as texture, grain, and colour. Installers will want to

ing out and curing. The rule of thumb is to allow a day for

consider mechanical properties like dimensional stability, machin-

every millimetre depth, so that 40-75 days is the standard

ability, ease in finishing, and any specifier will need to consider

time recommended.

availability and cost. Talk to SAWLFA to get the right advice. Why and where are movement joints needed in tiled floors? Movement joints are needed to eliminate stresses that can occur between the substrate and the tile due to differing amounts of expansion and contraction. The normal recommendation is to allow for expansion and contraction in every tile installation. In small rooms, a gap at the perimeter of the room (often hidden by the skirting) is sufficient. For larger areas, the movement joints will be visible. The number and placing of movement joints depend entirely on the size and usage of the area in question, but movement joints

Finally, there is the issue of structural or shrinkage cracking. Best practice recommends that to avoid movement issues screeds should not cover an area of more than 40m² or a distance in any one direction longer than 8 metres. Expansion joints should subdivide larger screed areas. Alternatively, you can place an anti-crack mesh in the screed or add fibres to the mix itself. Jeremy Stewart Flooring specialist and owner of Quartz Carpet

are placed more frequently where moisture or direct sunlight is expected. For exterior installations, the range of temperature from summer highs to winter lows must be considered.


Speak to your tile supplier or flooring contractor to get it right.

F LO O R S J a n u a r y | Fe b r u a r y 2 0 1 0

Jeremy Stewart Screed, Resin, and Concrete Expert CEO – Quartz Carpet, SA


FloorworX Open Day a

FloorworX, South Africa’s largest supplier and manufacturer of high-quality vinyl floorcoverings, held its first Open Day on 14 October 2009. The focus was on vinyl cleaning and maintenance with Safic floorcare products, vinyl welding, the introduction of the new Quick-Step Parquet range and the ever-popular dust-free sanding of Kährs engineered wood with the Bona dust care system. The open day was jointly organised by FloorworX, Interior Wooden Floors and Safic. In line with their policy of always keeping up with the latest news and development, FLOORS in Africa staff also attended the event and sponsored a gift. More than 200 FloorworX customers – architects, flooring contractors, government representatives from Infrastructure Development, Health and Public Works, as well as Eskom decision-makers – enjoyed this enlightened day with the company. Highlights of the programme included the closing session during which a lucky draw for a weekend away and Quick-Step flooring was won. Mercy Machiridza from Turner Pierson won a weekend break to the value of R5 000 sponsored by FloorworX. The prize of a Quick-Step flooring voucher to the value to R5 000 from Interior Wooden Floors was won by HJ Mynhart – director of Top Carpets, Potchefstroom.


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Views and opinions from architects and designers at the Contractworld Congress held in Hannover, Germany.

The school as a living space The school is a living space and every school is individual and unique. This is what we want to emphasise in our buildings. Each building has its inner logic and its own structure. The special thing about the respective schools becomes apparent in everyday tasks. 50% of building originates from the soul. Merely creating functional buildings for flexible use would be soul-less. In our buildings we use colours, light and materials to create atmosphere. The architect needs dreams and utopias, even illusion. This, however, requires an unconditional will to implement them as well. Prof. Tobias Wulf Wulf & Partner, Stuttgart, Germany Live Spaces â&#x20AC;&#x201C; architectural education at school I teach architecture in courses of studies for the Education Office. Of all the arts, architecture has the most direct influence on daily life. What I feel is important is that students discover what is special in the normal. The trail then leads beyond architecture, as architectures have often been inspired by poetry, philosophy and scientific theories. Architecture offers grandiose and sheer unending possibilities of learning and experiencing. Children and young people must make the experiences conscious in order to be prepared for their future responsibilities in the design of our built environment. Dr Hannes Hubrich Bauhaus Universität Welmar, Weimar, Germany

Designing spaces for inspiration Henning Larsen Architects try to create inspired and, above all, inspiring architecture. The new university of Reykjavik, for example, was conceived as a city in the city. This idea was modelled on a city in north Italy which is organised in a circle around a market square. When we were occupied with the Children Discovery Centre in Damascus, a rose inspired us. We designed a new office quarter in Copenhagen in such a way that the force of attraction there is so strong that people do not want to leave the building. To achieve this, we had to copy a village, with balconies, alleys and little shops. Mette Skjold Henning Larsen Architects, Copenhagen. advertisement

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he features in the second issue of FLOORS in Africa for 2010 will look

at two diverse sectors of the flooring industry â&#x20AC;&#x201C; Carpets and Industrial Flooring, and will also cover the topic of much-needed Skills Development and Training. Carpets There are always so many exciting things happening in this sector, and this feature will ensure that the specifiers, designers and developers are brought up to date with all the trends and new technologies that are regularly appearing. Industrial Flooring The availability of so many systems and types of flooring makes this an extremely hi-tech and highly competitive sector. This issue will look at the



latest developments, products and projects in this very important sector


of the flooring industry.

In the next issue...

Industrial Flooring Skills Development & Training It is generally recognised that the only way forward is via skills and workmanship upliftment for the flooring industry in particular and the country in general. This feature will look at what the industry is doing and what skills development projects, learnerships, regulations and legal requirements exist,


including ontinuing Professional

Skills development & training

Development (CPD) opportunities.


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Floors in Africa - January/February 2010  

Africa's leading flooring magazine