the magazine of media-soft
.VISION Your Doze From Media-Soft English edition Volume 1
Welcome .Vision Media Media--Soft New Magazine
+Meet our clients
Dear Partner, Everybody who partners with us understands our passion of being truly reliable and up to date in every action. With Media-Soft and it’s product Sales Vision CRM we created a family and partnership with pharmaceuticals who are leaders in their field but at the same time with contenders to this position too. Having a clear and open relationship with our clients is important and that’s why we present you the newest magazine for customers and friends named “.Vision”. With “.Vision” we will try to deliver clear and fresh insights about what we have achieved together with you in the past quarter. “.Vision” will have a focus on new trends, achievements and success stories. For you dear partner it should create the strong feeling of pride and safety to see how your favourite CRM vendor is progressing. We hope that “.Vision” will be on your reader list every quarter. Damir Safaric CEO and Founder of Media-Soft media-soft.info
.Vision eyeforpharma report
Barcelona is Calling
arcelona is the host city of this
CLM all together on tablets. Even more it ena-
years biggest SFE pharma event in
bles for reps to work offline on the field but at
Europe but probably even wider.
the same time fully integrates usual sales force
The EyeForPahrma event is the must event for all pharma trends, visions and the right place for more than 1.400 delegates from the leading pharmaceuticals across the globe. Media-Soft was onsite as the Gold Sponsor.
Detailing for the interaction at the doctors side in terms of digital brochures and content. If we look only one year ago and the last eyeforpharma event, iPad and tablets have just started to become serious. Even at that time our Sales Vision CRM was ready to support
Media-Soft, the innovation leader.
offline work on Android and iOS which speaks
Our flagship products Sales Vision CRM for tablets and BookVision CLM enjoyed lots of interest and curiosity. In the focus was our â€œAll in oneâ€? solution which integrates CRM and
processes like visit plans and calls and e-
enough for itself. Today the Media-Soft tablet solutions are on demand and considered as the most ready of its kind globally. Such events like the eyeforpharma event are a good place where you can evaluate if your company is
.Vision eyeforpharma report on the right road and direction. Key conclusion which we can take from the event is that Media-Soft is not following the trends, we are actually creating and defining them. Many contacts and friends. In terms of booth traffic and visitors we are really happy. This year we pay lots of efforts to have the most fancy booth with the adequate
concept “walk through our product portfolio”.
experience onsite. Proof that we succeeded are
Many useful contacts and potential partner-
lots of happy visitors. Everybody who visited
ships are established and we look forward to
our booth was delighted with the design and
the 2014 event with even more success.
The Booth Experience. For the most visual product promotion of Media-Soft we keen to deliver a complete new experience on our booth. Idea was to “walk through our product portfolio” what you can see on the final visualization pitch. Experience was structured on three individual info desks responsible for simulating the field and back office environments. In the middle was Sales Vision Win, the comprehensive CRM app for head office users. On to the left was Sales Vision iPad version, the tailor made app for reps delivering the right field efficiency. BookVision CLM was on the right side where visitors could see how important the e-Detailing and digital interaction part is.
Sales Vision CRM / BookVision CLM Winning Was Never Easier. Hole In One Sales Vision CRM and BookVision CLM. Media-Soft Inc. provides â€œPharmacentric Solutionsâ€? to the life-science industry in the CRM and CLM/e-Detailing segment. Why we are the fastest growing Pharma CRM/CLM vendor is because the fact that we deliver flexibility, innovation and cost-efficiency within our solutions.
Our pharmacentric solutions are running offline on iOS, Android, and Windows where we have been the global first vendor on those platforms.
Founded in 1996, Media-Soft is established in more than 50 countries and improves sales force effectiveness for more than 110 pharmaceuticals worldwide via our CRM/CLM solutions. Learn more under: www.media-soft.info"
.Vision eye on products
All New SalesVision iPad
n only three years the entire concept
route to reps and teams based on marketing
what reps are using on the field has
plan parameters like doctors GPS position,
changed because of iPad and other
working time and more. Than here is the
tablets. Its clearly knows that Media
brand new home screen design of Sales Vi-
-Soft has entered in this new and at that time
sion with dashboards tailored to the field
very unknown field as the first Pharma
needs where data can be displayed on the
CRM vendor which introduced the native
and offline iPad CRM solution, Sales Vision iPad. The same success we copied with the
Today lots of pharmaceuticals including
Sales Vision Android solution too.
AstraZeneca, Aurobindo, PharmaS, Alkaloid, Merck Serono, Sopharma and more are
In February Media-Soft has realised a brand
operating with Sales Vision iPad version.
new and redesigned iPad app of Sales Vi-
Sales Vision iPad has become even more
sion which contains many new modules and
useful with his CLM integration of our new-
est product BookVision CLM. See page
â€œRoutingâ€? enables to propose the ideally media-soft.info
.Vision eye on products
We Call It BookVision CLM
otâ€™s of buzz has been generated
Content is indeed limitless! Content in CLM is
about the potential new product
the same like database in CRM but it means
from us. Many rumors on forums,
specialized pharma sites and blog-
gers have surrounded the world wide web
Content is also the weakest point of any CLM
with the question; If Media-Soft enter in the
tool. If you buy the CLM software from compa-
ny called X, they will deploy the solution and
later on you will be forced to buy the content from them too. Problem of such business model is that you need to pay in average 25.000 EU-
What is BookVision CLM.
RO for one content per product per year! Even Sure and clear it is a unique platform for e-
more, itâ€™s not a flexible model because for eve-
Detailing and Multichannel but any other CLM
ry content modification you need to wait. Not
enables it too. What we tried to deliver is a
with BookVision! When we finally agreed to
unique platform in terms of flexibility in con-
enter in this segment it was obvious to build in
tent. Content is everything and it matters a lot
one of our believes in such product which is
since this is at the end the tripping point if
flexibility. BookVision enables to any pharma-
your interaction with the doctor will be suc-
ceutical to create the content alone in our con-
cessful or not. Content means any file which
tent admin part or even better you can import
takes the interaction with the doctor during
your existing PowerPoint, PDF or other files
the visit such as: presentations, animations,
into BookVision CLM. Later on the BookVision
sounds, surveys, videos, simulations and more.
CLM is deploying the content on the field so
.Vision eye on products that every rep becomes his belonging content.
This benefit is key and unique if you compare
BookVision is logging and storing every touch
BookVision CLM with any other CLM tool on
on the screen during the interaction between
the global landscape.
the doctor and rep. Further before the visit, rep can replay the exact shown presentation
Second thing what is crucial is that we enable
from the last time and even reorder the slides
a full integration with our Sales Vision CRM .
to deliver a complete new content to the doc-
If you implement some other CLM than you
tor. Crucial is that the meeting duration is rec-
need to build up the interface between CLM
orded too and there is even the combination
and CRM so that you can know exactly which
with GPS. BookVision CLM enables that you
content has been viewed by what doctor and
can get the exact proof about where the inter-
more. Otherwise you would have some gener-
action was taken, how long and at what time.
ic statistics. BookVision is using the database
Sometimes valuable data is the simplest one
from Sales Vision CRM and in this way you
and rep can collect his assuming during the
know exactly all data from interaction about
interaction, if the doctor is liking or disliking
all doctors. No additional interface needs to be
the presented slide. If the rep clicks on the top
made. For those who can’t change CRM but
of the slide BookVision logs this as a like. If
would like to have BookVision we wupport to
rep clicks on bottom of the slide BookVision
build up the interface to another CRM.
stores the touch as dislike. BookVision in shorten; Your new presenter on the field!
When it comes to interaction here we enable Flexible HTML5 Content. The Content Management System (CMS) for admins inside BookVision enables you to converse and import different kind of content format. PDF’s, PPT’s or sophisticated animations from agencies.
All Rounder With CRM. BookVision can be implemented as an standalone CLM solution for all who are not running with Sales Vision CRM. Further BookVision is also fully compatible with Sales Vision CRM and building up an all rounder.
Deepen Analytics. Measure feedback and interaction! The intelligent analytics engine BI Cube enables comprehensive reporting. Even analyse by individual doctors, in which details of your medicines content they have been interested in.
.Vision success story with EGIS Russia
Approach and the new sales
GIS Russia wanted to make a shift
shift in terms of technology and by moving to
in terms of the field workflow and
Android platform. Since running Sales Vision,
efficiency. Previously they used lap-
EGIS has: Offline and Online work on the field,
tops on the field. The three main
image indicator, GPS Tracking of field force,
product lines including Pharma, ONCO and
sophisticated reporting, tailored modules for
OTC have been struggling with an old and not
product lines, increased efficiency, improve-
efficient Pharma CRM tool from France.
ment of mobility and information value.
Sales Vision has made a positive shift for EGIS
The SFE Manager from EGIS Russia, Mr
by moving the reps from laptops to modern
Lukyanov highlighted several reasons as the
Android devices, the Samsung Galaxy Tab2.
Sales Vision advantage. Media-Soft accepted
The entire roll out was made based on very ex-
our approach of thinking and recommendation
tensive Project Management where we have
to modifications. They share our business
invested several thousands working hours to
understanding and Media-Soft is flexible vs.
deploy and tailor the solution for EGIS Russia.
their competitors concerning many scopes. Sales Vision includes mobile terminals (based on
Benefits are key.
with GPS module. At the same time price/ The delivered Sales Vision solution made a
functionality ratio was very atractive too.
.Vision media-soft is social
We present one of the most powerful Pharma SFE groups on LinkedIn called Pharma SFE Club. Best of all its our official group with a huge sucess.
The biggest SFE group
inkedIn is a amazing platform to share
daily basis we receive comments, suggestions
or see what is happening in your busi-
or even writers through our group. The group
ness network. There are even some
is closed since our idea is to have a club model
business or people who have gain direct profit
in which you can enter if you are linked with
from this business network. I am one of them.
the industry to avoid promotional or spam activities. Now beginning of May we have close
What is also important is the possibility to
to 3500 members which is a quite nice success
share some opinions, best practice, advises and
and most of them is coming from Asia, leading
more thru this powerful network. More than
by Pakistan, China and some other markets. In
two years ago Media-Soft created a group ded-
best weeks we have more than 100 new mem-
icated to Pharma SFE, Marketing and Sales
bers which are participating in our pharma
topics called “Pharma Sales Force Effectiveness
conversation. You can join and find us within
LinkedIn by typing this keyword into the
The idea was to promote the crucial news,
Search bar: “Pharma Sales Force Effectiveness
trends and other hot topics inside pharma. On
Club.” See you soon.
.Vision annual report
2012 The bases to Success
iscal year 2012 was one of the most
vendor who is offering modern Pharma CRM
dynamic and challenging years in
in offline mode on Android. This vision was
the Media-Soft history. We have
recognised by many pharmaceuticals who have
built up our worldwide position
deployed our Tablet solutions such as: EGIS in
based on our values; to be innovative, flexible,
Biocodex, Sopharma, Shreya,
cost effective and available on every emerging
AstraZeneca, Salvis and many more.
and strategic market globally. In the next year we enter with a fresh mission statement;
Finally we have found a new niche and need
within the pharmaceutical sales field where we
successful path we can mention the amazing
have introduced our new solution BookVision
growth rate of more then 40% in terms of total
CLM/e-Detailing platform. BookVision CLM
incomes.Parameters such as profits, customer
stands for putting your promotional materials
base and licenses users have also growth for
in digital. The aim and vision was to deliver a
more than 20% this year.
product where companies itself can create and
deploy their content alone to the field. Further With our Sales Vision iTouch for the iPad we
the BookVision CLM runs all together with
continued and confirmed that Tablet gadgets
Sales Vision CRM which makes those two
will substitute traditional laptops as usual sales
products complete all-rounders for the field.
rep equipment. This was our tripping point on
Database, CRM and CLM platform all in one
which we will continue to deliver new,
innovative and suitable solutions for the lifescience industry in the coming years. Proof is
Media-Soft is heading in the right direction,
that the same idea we have deployed on the
and we eager to move in the future with clear
Android OS where Sales Vision from March
goals and priorities to the challenging 2013.
2012 runs too. Fact is that we are still the only
.Vision meet our new clients
EGIS Vietnam Selects Sales Vision Android EGIS Pharmaceuticals Vietnam implemented Sales Vision CRM to support its sales team. This is already the fourth EGIS country which is running with Sales Vision on the field. The agreement includes the roll out of the innovative and state of the art Sales Vision Android native version.
Galderma Implements Sales Vision on iPad in Mexico The Mexican office of Galderma, one of the leading global pharmaceuticals with the focus on dermatology and cosmetics has selected the winning and globally most popular offline iPad CRM app, Sales Vision. With Galderma Media-Soft is strengthen his position on the Mexican market in addition.
Biocodex Deploys Sales Vision In Russia Biocodex Russia, one of the leading French OTC companies has selected the winning and globally mots popular offline iPad version of Sales Vision Pharma CRM. The implementation includes the roll out of Sales Vision in Russia and Belarus.
Sopharma Becomes Our client Too According to the Sopharma Directors they selected Sales Vision because of: specialization in Pharma CRM, lots of experience in different implementations, they presented a high level presentation with quick reactions, CRM was demonstrated with strong analytical part and many more.
.Vision meet our new clients
During Sales Vision implementations we meet very interesting people and thatâ€™s why all those memories need to be recorded. We bring you some of the most interesting pictures of Sales Vision Implementations.
To RUN with
.Vision sales vision customer summit
n Friday, 23th of
November we or-
event the public has seen the
ganized our Sales
all new BookVision CLM app.
Vision Customer Summit in
The general feedback was
Belgrade. More than 20 differ-
very positive and already sev-
ent pharmaceuticals including
eral clients have decided to
Alkaloid, Nobel, Bonifar, Al-
vogen, Goodwill, Hemofarm
and many others have been present at the event. The
The Sales Vision Customer
scope and focus of the event
Summit will take further to
was to introduce new technol-
new cities and destinations
ogies for the pharma industry
including Vienna, Sofia, Lon-
don and some other cities
Detailing solutions but at the
where Sales Vision is wel-
same time to present news
Global Pharmacentric Solutions.
45 Countries. 10 helpdesk offices 50 pharmaceuticals 15.000 licenses â€Śthe story has just begun...
Vision is the official magazine of Media-Soft where people, experience and results meet.