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Pharmacentric Success Story

About Aurobindo. Aurobindo Pharma has evolved into a knowledge driven company. It is R&D focused, has a multiproduct portfolio with multi-country manufacturing facilities, and is becoming a marketing conglomerate across the world.

THE SITUATION. The sales reps in Aurobindo Italy didn't have used any Pharma CRM solution. The unique process was that during visits and calls sales reps are also placing orders directly from the pharmacies. Besides that the aim was to package the solution in a robust and mobile solution for the field.

THE SOLUTION. Sales Vision in Aurobindo was delivered with several very important benefits and surrounded with the newest state of the art technology environment. Reps were equipped with iPads where they could run the native Sales Vision iPad solution for the sales field activities together with the web app, Sales Vision Anywhere for back office processes.

© 2012 Media-Soft, Inc., All Rights Reserved

Media-Soft is a pharmacentric company providing the life sciences industry with powerful, magical designs and innovative Pharma CRM solutions; under the brand name Sales Vision© Pharma CRM. Sales Vision© uses more than 35 different lifescience companies in more than 40 countries and the number is rapidly growing.


Pharmacentric Success Story

BENEFITS. The delivered Sales Vision solution has integrated marketing, sales and logistics processes into one unique and comprehensive solution. Since running Sales Vision, Aurobindo has: 

Real time order management on iPads

Auto email just after placing orders

Secondary sales integration merged ruled by territory management

Bar Codes scanning possibilities from iPads in the pharmacy

Improvement of mobility and information value and many more.

THE OPINION. “Based on an extensive analysis of the Pharma CRM/ Direct order systems available, we opted for Sales Vision for iPad from Media-Soft given the quality (Apple approved), flexibility (modular), service and availability in the local language. In addition, the package is offered at an acceptable cost, said Mr Roberto

Colauto,

the

Managing

Director

of

Aurobindo”

© 2012 Media-Soft, Inc., All Rights Reserved


Sales Vision Aurobindo - Success Story