MECSC & MECS+R Directory 2019

Page 44

EXPERT VIEWS

Retail Transformation in the Middle East

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apid technology advancements, shift in consumer shopping behaviour and increased online and offline competition are dictating Middle East retail priorities in 2019. A speed of adoption and the choice of best available tools will be crucial for a successful retail transformation across the region. Re-shaping retail landscape in the Middle East In the past years, GCC countries have been going through a major structural transformation that – with no exception – has also forced retailers to re-think both their operating models and commercial focus. Retailers are more than ever faced with rapid evolution of digital technology, changes in consumer shopping behavior and increased competition, both online and offline. The speed of adoption to this change will be crucial for re-shaping profitable retail growth in the region.

when adapting to “new normal” retail climate in the Middle East. Tools like Market Intelligence can help retailers find answers to key questions: how do my stores perform across different

cities and countries in the Middle East? How do we perform in comparison to other retailers and entire industry? Which of my locations benefit from highest traffic? What would be

UNITED ARAB EMIRATES … UNITED ARAB EMIRATES … UNITED STATES / FAMIL… UNITED KINGDOM / TOT…

-9.6%

-8.3%

-19.6%

-6.6%

GLOBAL MI DEMO / UNIT… GLOBAL MI DEMO / UNIT… GLOBAL MI DEMO / UNIT… GLOBAL MI DEMO / UNIT…

-10.8%

-10.8%

-20.4%

-17.7%

VINCENT DEBRE Customer Success Manager ShopperTrak

GCC / TOTAL MALL

-11.2% GLOBAL MI DEMO / GCC

-3.0%

New Era, New Tools With rapidly progressing digitalization and connectivity, retailers need smarter tools

optimal locations for new site expansion? “Retail industry in the Middle East is transforming rapidly and retailers needs to re-invent UNITED ARAB EMIRATES … themselves fast” said Vincent UNITED ARA Debre, Customer Success Manager, Middle East at ShopperTrak. “The opportunity lies in the hands of retailers and the adoption of the available tools. With ShopperTrak’s Market Intelligence retailers can gain access to un- GLOBAL MI D GLOBAL MI DEMO / UNIT… matched shopper insights for strategic decision making and effective implementation of multi-channel strategies”.

-9.6%

-8

-10.8%

-10

Retail and the Ultimate Leisure Experience

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aking more use of the high impact technologies that are now available is a top priority for real estate asset managers, who are keen to address the heavy cost pressures they are under. So far, they have escaped the major disruption of new digital tools but time is running

out as more players modernise their processes, creating a widening gap between the winners and losers. Hundreds of projects in asset management are running across different functions and geographies and they are being managed via a variety of

Hundreds of projects in asset management are running across different functions and geographies and they are being managed via a variety of approaches. 40

approaches. Such complexity causes chaos, continued poor return on investment and, potentially, failure in unlocking full investment values due to extended timelines, increased costs, reduced outcomes and delayed benefits. Our enhanced product offering Drooms PORTFOLIO, based on years of experience in asset portfolio management, offers a comprehensive and leadingedge solution for real estate asset managers.”

Alexandre Grellier Co-Founder and Chief Executive Officer of Drooms

www.MECSC.org