Wearable Cameras and Online Video Sharing
Every minute, there is over 100 hours of video that is uploaded to YouTube. Given the ability of wearable cameras to allow users to capture hands-free video, wearable cameras are accounting for a significant portion of the content that is being uploaded. Here are three factors that demonstrate the influence that wearable cameras are having on online video sharing. Wearable Cameras Go Where Other Cameras Canâ€™t Go Users have become interested in wearable cameras, such as MeCam, because of the fact that they can be used to capture perspectives where smartphone and digital point and shoot cameras can not go. With features, such as waterproof housing, wearable cameras are one of the only device types that make filming possible in locations where traditional cameras and smartphones can't go because they will be damaged by the elements. Actions Sports and Online Video Sharing Action sports videos lead as the most watched videos on the internet. In fact, according to The New York Times, Red Bull, an energy drink that has closely aligned itself with action sports,
has a YouTube channel with 4.5 million subscribers, putting it among the top three in the sports category. In addition, these videos are shorts that are tailored for consumption on mobile device screens given that mobile now accounts for at least 3 hours of the average American's time spent on a smartphone and mobile video accounts for nearly 40 minutes spent each day, according to eMarketer. Likeability Influences Virality of Online Videos A study, "Dynamic Likeability Effects on Virality of Online Video Advertisements," done by Edlira Shehu and Michel Clement,
both of University of Hamburg, and Tammo Bijmolt of University of Groningen looked at the effects of likeability on consumers' willingness to share. The researchers found that videos that foster emotional connections with their audiences can motivate the audiences to share. As a result, the researchers uncovered that videos that were consistently likeable throughout the duration of the videos lead to a stronger desire for users to share them. In addition, the findings also uncovered that the last few moments of an online video mattered more than the first few seconds. However, both the first and last moments of a video were more important for virality than the middle of the video's content. The findings of the study were designed to assist advertising managers with new ideas for developing viral videos. However, they also uncovered the role that best high definition video cameras have played in creating viral videos given that millennial consumers crave authenticity when it comes to marketing, a factor that wearable cameras can be used to create. http://mecam.me/products/mecam-hd
Published on Dec 2, 2016
Published on Dec 2, 2016
Users have become interested in wearable cameras, such as MeCam, because of the fact that they can be used to capture perspectives where sma...