Page 1

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex

Summary of The Economic Impact on Montgomery County

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 1


Prepared by Lisa Delpy Neirotti, Ph.D. | Associate Professor of Sports Management and Tourism School of Business The George Washington University | Funger Hall, 2201 G Street, NW #301, Washington, DC 20052 tel. 202/994-6623 | fax 202/994-1630 | e-mail delpy@gwu.edu May 2013

Project Partners:

2

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


nd SoccerPlex

Executive Summary n The Maryland SoccerPlex is a state-of-the-art multi-sport athletic facility in Germantown, Maryland in Montgomery County. The SoccerPlex opened in 2000, and was developed through a public-private partnership between the Maryland Soccer Foundation, the owner/operator of the facility and the Maryland National-Capital Park and Planning Commission.

The SoccerPlex operates year-round and hosts local club and league play as well as regional, national and international sports events in soccer, lacrosse, field hockey, rugby, basketball and volleyball.

n

n

The SoccerPlex also hosts collegiate and professional level soccer events.

n Similar to other businesses in Montgomery County, the Maryland SoccerPlex generates significant economic impact while improving residents’ quality of life. A study was commissioned in 2012 to measure the economic activity associated with the SoccerPlex, specifically the 12 major tournaments held annually.

Surveys were conducted at three tournaments held at the Maryland SoccerPlex between July and December, 2012. Objectives were to estimate the annual economic contribution of visitors at all 12 major tournaments held at the Maryland SoccerPlex to determine the characteristics of visitors. Only those visitors who traveled 50 or more miles to attend the tournament were included in the study. n

n It is important to note that the major tournaments studied occur annually and are not one-off events. Also, the figures reported do not include the thousands of local residents who travel cross county or cross state lines to participate in smaller soccer, basketball, volleyball and community events held at the Maryland SoccerPlex as well as special events such as the ACC Men’s Soccer Championships, Women’s Professional Soccer, Armenian Olympics, and Maacabi Games, among others.

3


n The tournament visitors spent close to $13.9 million dollars while in the Montgomery County area on food, lodging, entertainment, local transportation and retail purchases. Tournament organizers spent another $1,476,372 in the area. When considering the multiplier effect, the total gross economic impact of the 12 tournaments alone is $20,396,736. Adding in the facility’s annual operating expenses of $4.5 million, the overall impact is $24,896,736.

n Based on this study, the 12 major tournaments hosted at the Maryland SoccerPlex contribute close to $25 million dollars annually to the local economy, which does not include the spending associated with the hundreds of other events held at the Complex. n These visitor expenditures generated close to $1.18 million in tax revenue for the area’s state and local governments.

Based on the number of out-of-town participants, as provided by tournament organizers, and the reported average party size, it is estimated that 51,596 people traveled to the Montgomery County area to watch or participate in the 12 major tournaments held at the Maryland SoccerPlex in 2012. ECONOMIC IMPACT ANALYSIS For Maryland SoccerP Not all of these visitors spent money which the economic impact formula takes into account when estimating the direct impact (See Methodology). n

78.6% of visitors spent one or more nights in Montgomery County, with 91.8% of these staying in hotels or motels.

4

n

Although this research exclusively studied the impact of the 12 major soccer and lacrosse tournaments held at the Maryland SoccerPlex, the economic activity stimulated by other sports events including ice skating, ice hockey, swimming, basketball and softball held at other Montgomery County facilities should be recognized as contributing a positive economic impact.

n

Support from the County to generate additional economic activity through sports can be realized not only in building physical infrastructure but through marketing collaboration and consideration of access to public facilities for regional and national sporting events.

n


Table of Contents

Page

Introduction………………………………………………… 6 Problem Definition………………………………………… 8 Findings………………………………………………………… 9 Conclusions and Recommendations…………… 16 Appendix: Data Collection Instruments……… 20

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 5


Introduction The Maryland SoccerPlex, a nonprofi t sports complex headquartered in Germantown, Maryland, engaged Lisa Delpy Neirotti , Professor of Sports Management and Tourism Studies at The George Washington University to conduct a study of visitors who traveled to 12 major tournaments held at the SoccerPlex in order to provide the following:

A. demographic profi le of visitors who att end the tournaments (age, gender, income, educati on) B. consumer profi le of visitors (number of nights spent in the area, type of accommodati ons) C. expenditure profi le of visitors (amount spent on accommodati ons, food, merchandise) D. esti mated economic impact of the Maryland SoccerPlex on Montgomery County

This report presents the results of these surveys and its methodology.

Definitions The following terms as defi ned are used throughout this report: Three tournaments – Club Nati onal Championship Girls Lacrosse Tournament held July 12-15, 2012; the Discovery Cup held October 5-8, 2012; and the Bethesda Boys Thanksgiving Tournament held November 16-18, 2012. Tournament visitors – athletes and their travel party (family and friends) who travel 50+ miles to att end the tournament. Tournament visitors tax revenue – state or local tax revenue directly generated by the visitor expenditures; includes general retail sales taxes, gasoline excise taxes, hotel lodging sales taxes, restaurant meal sales taxes, amusement taxes and retail grocery sales taxes. Economic contribution of the major tournaments – tournament visitor expenditures and the state and local tax revenue they generated as well as tournament-related expenses paid for in Montgomery County.

6

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


Brief Methodology Data for this study was collected from spectators at three tournaments held at the Maryland SoccerPlex using a random intercept approach. The surveys were collected by graduate students from The George Washington University who were stati oned throughout the three tournaments. Each spectator approached was asked if they traveled 50 miles or more to att end the tournament and was told that they would receive a gift as an incenti ve for completi ng the survey. The gift was a Montgomery County tote bag. Most spectators were parents or guardians of tournament players. A total of 1,105 usable surveys were collected from the three diff erent tournaments. The data was entered into a database and analyzed using SPSS, a stati sti cal soft ware package. Spending data was then entered into an excel formula sheet that considered the number of people who responded to each spending category (e.g. if only 50% of those surveyed provided fi nancial data on accommodati ons, the average spent on accommodati ons was only applied to 50% of the visitors) . Tax rates were discounted to account for visitors who may have included tax in the spending fi gures provided rendering an issue of double counti ng. The fi nal economic fi gures per tournament were then extrapolated to nine other major tournaments held at the SoccerPlex to esti mate a total annual impact. More specifi cally, the average spending at the Club Nati onal Championship Girls Lacrosse Tournament was applied to the three other lacrosse tournaments. The average spending at the Discovery Cup was applied to the other girls soccer tournament and the Bethesda Boys Thanksgiving Tournament averages were applied to the other boys soccer tournament. For the four coed soccer tournaments, the average spending at the Discovery Cup and the Bethesda Boys Thanksgiving Tournament were averaged and this fi gure applied. To esti mate the total number of out-of-town visitors for the 12 major tournaments, the researcher took the number of visiti ng athletes and multi plied this by the party size for each tournament from which data was collected. These fi gures were then extrapolated to the other nine tournaments in the same manner as described above for spending. Considering that not all the visiti ng athletes competi ng in the tournaments were accompanied by family and friends, the total number was conservati vely adjusted to refl ect only 60% of visiti ng athletes who traveled with family or friends. The actual range of visitors falls between 60% (51,000) and 100% (85,994). Furthermore, phone interviews were conducted with 20 managers of local businesses including hotels, retailers and restaurants, to understand the perceived value of the Maryland SoccerPlex on business sales during the tournament periods.

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 7


Acknowledgements The research team thanks Trish Heffelfinger, Executive Director of the Maryland Soccer Foundation and Kelly Groff, President and CEO of the Conference and Visitors Bureau (CVB) of Montgomery County, Maryland for requesting our proposal and for securing its approval. Ms. Heffelfinger also provided information and materials essential to the successful completion of this study. The research team also expresses its gratitude to the George Washington University students who carefully interviewed visitors, recorded responses on the interview forms, and then keyed in the results in an SPSS database program.

Limitations Since the results of this study were gathered through probability sampling, they are subject to sampling error. Limited resources only allowed data collection at three tournaments. It is possible that a larger number of completed interviews at more tournaments could have produced estimates different from the ones presented here.

Problem Definition The Maryland SoccerPlex is responsible for holding more than 6,000 youth soccer matches annually, and together with the Conference and Visitors Bureau (CVB) of Montgomery County, Maryland, sought objective information about its economic impact and the number and characteristics of visitors. In collaboration, the Maryland SoccerPlex, the Montgomery County CVB, and George Washington University agreed to collect the following data points from out-of-town visitors: n Visitor party size n Reason for being in the area

Expenditures for five categories of purchases

n

n Length of stay n Type of lodging n Location of lodging Demographic/socio-economic characteristics: home zip code, gender, level of education, household income and racial category.

n

n Transportation used to arrive at site

8

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


Findings Tournament Visitors Based on the data, and assuming that only 60% of visiting athletes traveled with family, 51,596 people visited Montgomery County for the 12 tournaments held at the SoccerPlex. Table 3.1: Provides, by tournament, the number of athletes (traveling from out-of-town) and the average size of the athlete’s party to estimate the total out-of-town visitors.

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 9


Table 3.1: Volume of athletes, party-size, and total visitors

Tournaments

(A)

(B)

(A) Ă— (B)

Number of Out-of-Town Athletes

Average Visitor Party Size

Total Number of Out-of-Town Visitors

2,574

3.12

8,031

2,574

3.12

8,031

LAX Boys 1

2,574

3.12

8,031

LAX Boys 2

2,574

3.12

8,031

Discovery Cup

1,425

3.2

4,560

Soccer Girls 2

1,425

3.2

4,560

2,969

3.0

8,907

2,969

3.0

8,907

2,197

3.065

6,734

2,197

3.065

6,734

2,197

3.065

6,734

2,197

3.065

6,734

Club National Championship Girls Lacrosse Tournament (CNC) LAX Girls 2

- Use CNC data - Use CNC data - Use CNC data - Soccer 1

- Use figures from Discovery Cup

Bethesda Boys Thanksgiving Tournament Boys 1 Soccer Boys 2

- Use Bethesda Boys Thanksgiving Tournament

Soccer Coed 1

- Use average from Discovery Cup & Bethesda Boys Thanksgiving Tournament

Soccer Coed 2

- Use average from Discovery Cup & Bethesda Boys Thanksgiving Tournament

Soccer Coed 3

- Use average from Discovery Cup & Bethesda Boys Thanksgiving Tournament

Soccer Coed 4

- Use average from Discovery Cup & Bethesda Boys Thanksgiving Tournament

TOTAL Estimated Multiplier Total Number of Out-of-Town Visitors Sources: Maryland SoccerPlex Survey, George Washington University

10 ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex

85,994 60% 51,596


Visitor Economic Contribution Collectively, tournament visitors from out of town and their parties spent nearly $13.9 million while in Montgomery County, as detailed in Table 3.2. This incremental economic stimulus supported jobs and generated tax revenue for state and local jurisdictions. The study found that in the process of purchasing lodging, meals and retail goods, tournament visitors generated nearly $1.18 million in tax revenue for the state of Maryland and Montgomery County. Table 3.2: Maryland SoccerPlex Visitor Economic Contribution to the Montgomery County Area Expenditure Category Lodging Restaurant food & beverages General retail purchases* Entertainment & amusement Gasoline & local transportation Total visitor expenditures

Expenditures

Tax Revenue Generated

$5,411,588 $4,201,434 $2,188,587 $496,290 $1,561,621

$702,942 $237,142 $123,338 $28,105 $88,057

$13,859,520

$1,179,584

*Includes tournament–related merchandise, grocery and misc. retail purchases Sources: Maryland SoccerPlex Survey, George Washington University

Visitor Characteristics and Expenditures

This section reports on the characteristics and expenditures of tournament visitors.

Table 3.3 shows the distribution of visitor parties by length of stay. Nearly 80% of tournament visitors spent one or more nights in the Montgomery County area, while almost two-thirds (2/3) spent two or three nights in the area. The average length of stay for all tournament visitors was two nights. Table 3.3: Length of Stay of Tournament Spectator Parties Length of Stay

Percent of All Tournament Visitor Parties

0 nights 1 night

21.4% 13.9%

2 nights

52.4%

3 nights or more Total

12.3% 100.0%

Sources: Maryland SoccerPlex Survey, George Washington University

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 11


Lodging While in the Area

Eighty percent of the tournament visitors stayed overnight. Table 3.4 shows the distribution of the type of lodging these overnight visitors used. More than 90% of spectators who stayed one night spent the night in a hotel, while less than 10 percent stayed in a private home with friends and relatives. Table 3.4: Distribution of Overnight Spectators by Type of Lodging Type of Lodging

Percent of Tournament Visitor Parties

Hotel Staying with friends or relatives Second home/Time share

91.8% 8.0% 0.2%

Total

100.0%

Sources: Maryland SoccerPlex Survey, George Washington University

The three most commonly identified hotels include Holiday Inn Gaithersburg (16%), Marriott Courtyard Gaithersburg (14%), and the Gaithersburg Washingtonian Marriott (7%). Hilton hotels were mentioned most frequently under the “other� category.

Visitor Characteristics As opposed to the nearly equal gender split of the U.S. population, tournament spectators were more likely to be females than the average U.S. adult, as shown in Table 3.5. Table 3.5: Gender of Visitors Compared to Overall U.S. Population Gender

Tournament Visitors

Overall U.S.

Female Male Total

69.3% 30.7% 100.0%

51.5% 48.5% 100.0%

Sources: Maryland SoccerPlex Survey, George Washington University, U.S. Bureau of the Census

12 ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


Table 3.6 indicates that tournament visitors attained a higher level of education than the overall U.S. population aged 25 and over. Eighty-three percent of these visitors had earned a bachelor’s degree or higher, about three times the proportion of the U.S. population. Table 3.6: Education of Visitors Compared to Overall U.S. Population

Highest Education Level Attained Did not complete high school High school graduate College associates degree Bachelor’s degree Graduate/postgraduate degree Total

Tournament Visitors

Overall U.S.

1.0% 5.3% 11.0% 49.0% 33.7% 100.0%

12.9% 31.2% 25.9% 19.5% 10.5% 100.0%

Sources: Maryland SoccerPlex Survey, George Washington University, U.S. Bureau of the Census

As Table 3.7 indicates, tournament visitors are much more likely to be White and much less likely to be Black/ African-American than the overall U.S. adult population. Table 3.7: Race of Tournament Visitors Compared to Overall U.S. Population Race

White Black/African-American Asian/Pacific Islander Other Total

Tournament Visitors

Overall U.S.

89.6% 2.7% 1.9% 5.8% 100.0%

79.8% 12.0% 4.7% 3.5% 100.0%

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 13


Tournament visitors are much more affluent than the overall U.S. population, as indicated in Table 3.8. These visitors are almost four times as likely to have household incomes of $100,000 or more than the average household in the country. Table 3.8: Household Income of Visitors Compared to Overall U.S. Population

Household Income

Tournament Visitors

Overall U.S.

Under $25,000 $25,000 to $49,999 $50,000 to $99,999 $100,000 and over Total

1.0% 4.3% 17.6% 77.1% 100.0%

25.0% 25.2% 29.6% 20.2% 100.0%

Sources: Maryland SoccerPlex Survey, George Washington University, U.S. Bureau of the Census

Tournament visitors were also asked to indicate the type of transportation they used to arrive at the Maryland SoccerPlex. Table 3.9 indicates that the personal motor vehicle was most used. Table 3.9: Distribution of Visitors by Type of Transportation Used to Arrive to Area Mode of Transportation

Percent of Spectator Visitor Parties

Private Car Rental Car Plane Amtrak Bus Other Total Sources: Maryland SoccerPlex Survey, George Washington University

14 ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex

94.1% 2.3% 1.6% 0.5% 0.9% 0.6% 100.0%


Tournament Marketing and Management When asked what factor most influenced a visitor’s decision to attend the tournament, the majority of visitors, 48%, reported that the competitive level of play was the primary reason that they chose to attend the tournament, Factors thatthat most influenced decisions to followed by 40% of visitors who indicated the coach’s decision was the most important Factors that most influenced decisions to factor. However, aend tournaments only 7% reported that the tournament organization itself and the quality of the facility had a major impact on aend tournaments their decision-making. Factors that that3%most most influenced influenced decisions decisions to to Factors 3% aend tournaments aend tournaments Compeve level of play

3% 3%

40% 40%

48% 48%

40% 40% 48% 5% 48% 5% 1% 1% 2% 1% 5% 1% 5% 2% 1% 1% 1% 2% 1% 2%

Compeve level of play Quality of facility Quality of facility Locaon Compeve of play Locaon level of Compeve play Tournamentlevel Organizaon Quality of facility Tournament Organizaon Quality Referralof facility Locaon Referral Locaon Coach decision Tournament Organizaon Coach decision Tournament Organizaon Other Referral Other Referral Coach decision Coach decision Other Other

The following chart shows that of those attendees who visited the Maryland SoccerPlex, 62% indicated that they heard about the tournament because of their previous experiences. Twenty percent selected the “other” option, but upon further inspection most of these responses referenced the “coach”. Fourteen percent of the visitors reported that they found out about the tournament primarily through word-of-mouth, while the remaining 4% found out through advertisements in a sports publication, or email promotion.

Source from which visitors heard about Source from which visitors heard about the tournament tournament Source from fromthe which visitors heard heard about about Source which visitors the tournament tournament 2% the

2% 2% 2% 2% 2% 2% 2%

20% 20% 14% 14% 14% 14%

20% 20%

14% 14% 14% 14%

62% 62% 62% 62% 62% 62% 62% 62%

Returning team (played in Returning team (played in tournament before) tournament before) Word of mouth Returning team (played in Word of mouth Returning team (played in tournament before) Adversement in sports publicaon tournament before) Adversement Word of mouth in sports publicaon Email of promoon Word mouth Email promoon Adversement in sports publicaon Other Adversement in sports publicaon Otherpromoon Email Email promoon Other Other

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 15


Other Survey Information:

As for recommendations on ways to enhance the tournament experience, visitors suggested additional trash cans, more concession stands, additional and cleaner restroom facilities, more shelter, music, an area to grill, better referees, and to make the tournament two versus three days. A large number of visitors complained about the speed cameras. There were also complaints from visitors who stayed overnight that the hotels’ quality and distance to fields did not meet expectations. The most common places where visitors reported dining included Panera Bread, Chick-Fil-A, McDonalds, and Chipotle. More than 12% reported spending at a sporting goods store in the area.

Conclusions and Recommendations Demographic Profile of Spectators Based on the data collected, 69.3% of the spectators were female. Thirty-eight percent (38%) of the spectators were between 45 and 54 years old and 23% were between 65 and 74 years old. Seventy-seven percent (77%) of spectators reported an average household income over $100,000. This shows that the tournaments attract a large portion of older, middle-class to upper-class families. Eighty-eight percent (88%) reported that they were married, while 5% were single, never married. Forty-nine percent (49%) of respondents had earned a Bachelor’s Degree with nearly 34% holding graduate or post graduate degrees. The vast majority of spectators were Caucasian 89.6%, and 2.7% were African-American.

Consumer Profile of Spectators Of the majority of visitors surveyed, 78.6% stayed one or more nights in the area for the event, with the average of two nights per person. Of this group, 13.9% stayed one night, 52.4% stayed two nights, and 12.3% stayed three or more nights. The average visitor party size was 3.1. Of those that spent the night, 91.8% of the visitors stayed in hotels while 8% stayed with family, friends or relatives. Just over 94% of spectators arrived to the Maryland SoccerPlex in personal cars while 2.3% used rental cars, and 1.6% arrived to the area by commercial airlines with the balance split among Amtrak, bus and other types of transportation.

16 ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


Expenditure Profile of Spectators Respondents were asked to estimate their daily expenditures during their visit to Montgomery County. These averages are based on those that reported spending per category which is accounted for in the final economic impact figure. The breakdown for each tournament is as follows: Club National Championship Girls Lacrosse Tournament Based on a typical day during the visit, how much did you spend on: Food & Beverage $76.97 Accommodations (including only those who paid for accommodations) $149.80 Local Entertainment $42.94 Car Rental $62.83 Shopping in local retail stores $63.43 Tournament merchandise (entire stay) $53.56 Gasoline in the area per visit (entire stay) $67.20 Discovery Cup Tournament Based on a typical day during the visit, how much did you spend on: Food & Beverage Accommodations (including only those who paid for accommodations) Local Entertainment Car Rental Shopping in local retail stores Tournament merchandise (entire stay) Gasoline in the area (entire stay)

$77.39 $147.07 $45.93 $90.00 $62.82 $48.35 $65.35

Bethesda Boys Thanksgiving Tournament Based on a typical day during the visit, how much did you spend on: Food & Beverage Accommodations (including only those who paid for accommodations) Local Entertainment Car Rental Shopping in local retail stores Tournament merchandise (entire stay) Gasoline in the area (entire stay)

$85.18 $143.51 $37.96 $73.11 $71.25 $77.81 $63.87

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 17


Direct Economic Impact of the Tournaments for Montgomery County Taking into account that the Maryland SoccerPlex hosts 12 major tournaments per year, the estimated number of out-of-town visitors is 51,596, and the amount of direct economic impact from out-of-town visitor spending was $13,859,520. The direct expenditures that were spent within Montgomery County by the tournament organizers was $1,476,372. Combining the direct visitor spending with the direct expenditures of organizers, the total direct economic impact for Montgomery County from the tournaments held at the Maryland SoccerPlex is therefore $15,335,892.

Indirect Economic Impact of the Tournaments for Montgomery County Although this researcher advises not to calculate indirect impact due to the short term nature of the tournaments, to be consistent with other economic impact studies, a conservative aggregated multiplier of 1.33 was used for Montgomery County. Basically, for every new dollar introduced in the county by the tournaments, another 33 cents was re-spent by the dollar recipient.

Total Gross Impact The estimated total gross impact of the tournaments on the Montgomery County regional economy equals the direct impact plus indirect impact for a sum total of $20,396,736. This impact represents incremental spending above and beyond what would have been expected had the tournaments not been held in the area. Adding in the facility’s annual operating expenses of $4.5 million, the overall impact is $24,896,736.

Fiscal Impact of the Tournaments for Montgomery County and Maryland The tournament-generated spending provided tax revenues for city and county governments mainly in the form of sales tax and TOT (Transient Occupancy Tax) or bed tax. The study estimates the total fiscal impact to be $1,180,584.

Summary of Interview with Local Businesses When managers of restaurants, hotels, and retailers near the Maryland SoccerPlex were asked about the importance of the Maryland SoccerPlex to their business, 76% stated that the SoccerPlex was important or very important to their business. Furthermore, when asked whether there was an increase in business during tournaments at the Maryland SoccerPlex, 83% responded positively with an average business increase of 33%.

18 ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


Conclusion The Maryland SoccerPlex is not only an important community asset but a valuable tourism attraction resulting in a significant economic impact for Montgomery County. The estimates of direct and indirect impact are based on carefully selected methodology, survey results, and the data provided by tournament organizers. While the study is not free from limitations, reasonable efforts are made to provide the best quantitative estimate of the increased regional spending attributable to the Maryland SoccerPlex. It is recommended that bi-annual research be conducted due to the differences in tournament draws and continued competition in the marketplace. It is also recommended that proactive efforts continue in order to increase the number of out-of-town visitors, the length of stay of visitors, as well as increase the amount they spend in the area.

Potential Economic Impact of the Tournaments As the number of athletes participating in amateur sports continues to grow, the region could support additional youth tournaments. Furthermore, consideration should be taken to create or host adult competitions as more competitive leagues at the senior/masters level develop.

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 19


Appendix

Following is a sample of the interview form used to gather information from tournament visitors.

Maryland SoccerPlex Economic Impact Survey The George Washington University Sports Management Program is conducting a survey about the Maryland SoccerPlex and its economic impact on the host community. Thank you for your assistance in answering the following questions. For your convenience, the completed survey can be dropped off at the Headquarters Tent located in the Vendor Village. If for some reason you do not complete the survey during the event, please return to: Lisa Delpy Neirotti, The GWU, 2201 G Street, NW # 301 Washington, DC 20052, fax 202/994-1630, tel. 202/994-6623, e-mail delpy@gwu.edu

Qualification: Did you travel 50 miles or more to attend this tournament? o Yes o No (If NO, please return the survey) 1. Please list your PRIMARY RESIDENTIAL ZIP CODE __________________ 2. Is the tournament the primary reason you traveled to the area? o Yes (skip to Q.4) o No

20 ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


3. If no, what is your primary reason for traveling to the Washington, DC area? o Business o Visit friends/relatives o Vacation o Convention o Other (specify) 4. How many people, including yourself, are in your immediate travel party? ________ 5. How many nights are you planning to stay in the area? _________ 6. What type of accommodations are you staying in while in the area? a. o Hotel (please check the specific property) o Holiday Inn Gaithersburg o Washingtonian Marriott Gaithersburg o Marriott Courtyard Gaithersburg o Other (specify hotel) b. o Staying with friends/relatives c. o Second home/Time Share d. o Other 7. What type of transportation did you use to arrive to the area? o Private Car o Rental Car o Plane o Amtrak o Bus o Other (specify) 8. Based on a typical day during your visit, what are your daily individual expenditures on: a. Food and beverage $ b. Accommodations $ c. Local entertainment (e.g., movie theaters , tour bus, other sport events, theater, etc.) $ d. Car Rental $ e. Shopping in local area stores $ 9. What is your individual total expenditure on: a. Tournament merchandise $ b. Gasoline in the area $ 10. Did you visit a sporting goods store (e.g. Dicks, Modells) during your stay in the area? oYes o No If YES, how much did you spend at the sporting goods store? $ 11. What food establishment(s) did you frequent during your visit? (Select all that apply) o Green Turtle o Chick-Fil-A o Chipotle o Panera Bread o Red Robin o Carrabbas o McDonalds o Other (specify names) o None, I did not eat out

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 21


12. What factor MOST influenced your decision to attend the Tournament? (Please select ONE only) o Quality of facility o Competitive level of play o Location o Tournament organization o Referral o Coach decision o Other (specify) 13. How did you hear about the Tournament? o Word of mouth o Returning team (played in tournament before) o Email promotion o Advertisement in sports publication o Other 14. Is there any recommendation(s) you can provide to enhance the tournament experience or your stay in the area? ____________________________________________________________________________

Demographics 15. Gender o Female o Male 16. Marital status: o Single, never married o Divorced, widowed o Married oOther 17. Age o 18-24 o 55-64 o 25-34 o 65-74 o 75 or over o 35-44 o 45-54 18. Age of player(s) o 10-12 o 13-15 o 16-18 o Over 18 o 9 or under 19. What is your highest level of education? o Elementary o Some High School o High school o Some College o College o Trade School o Graduate School o Post Graduate School 20. What is your annual household income? o Under $25,000 o $100-$149,999 o $300-$399,999 o $25-$49,999 o $150-$199,999 o $400-$499,999 o $50-$74,999 o $200-$249,999 o $500,000 or more o $250-$299,999 o $75-$99,999 21. What is your ethnic origin? o African-American (Black) o Asian o Caucasian (White) o Hispanic o Middle Eastern o Native American (Indian) o Other

22 ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex


The Maryland SoccerPlex Mission On January 21, 1999 the Montgomery County Planning Board approved a proposal to build a $19 million dollar soccer complex in Germantown, MD. This joint venture between the Maryland Soccer Foundati on and the MNCPPC brought the fi rst public-private partnership to Montgomery County to produce the largest premier recreati onal facility in the Washington region. With its ideal locati on surrounding the MD/DC/VA region combined with its breathtaking landscape and architecture, the Maryland SoccerPlex immediately set itself apart from all others. The SoccerPlex spans 162 acres within a spectacular 655 acre recreati onal park.

The Conference and Visitors Bureau (CVB) of Montgomery County, Maryland Organization Structure The Conference and Visitors Bureau (CVB) of Montgomery County, Maryland, Inc. is guided and supported by a board of directors representi ng leaders from diff erent sectors of the hospitality industry. The CVB is a 501c(6) non-profi t organizati on serving as a sub-contractor to the Montgomery County Department of Economic Development. Organization Mission Statement The mission of the Conference and Visitors Bureau (CVB) of Montgomery County, Maryland, Inc. is to enthusiasti cally promote, market and sell Montgomery County as a desti nati on for meeti ngs, conventi ons and individual travelers, fostering economic development and benefi ti ng and supporti ng members and the overall business community. In additi on, it is the CVB’s goal to show leadership and be regarded as a quality organizati on of experts and advocate of its members, partnering with local, county, state and regional organizati ons and government oďŹƒ cials in an eff ort to further these goals.

ECONOMIC IMPACT ANALYSIS For Maryland SoccerPlex 23


Profile for MDSoccerPlex

Economic Impact Analysis For Maryland SoccerPlex  

Summary of the Economic Impact on Montgomery County

Economic Impact Analysis For Maryland SoccerPlex  

Summary of the Economic Impact on Montgomery County

Advertisement