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ABOUT US MDS (Marketing Distribution Services) is a marketing agency specialising in travel, leisure, sports and lifestyle products. We are a small, independent marketing agency with big ideas and a strong commitment to our clients. Key services include strategic development and campaign integration across print, online, direct marketing, retail, point-of-sale, outdoor and third party brand partnerships. Our expertise lies in developing innovative creative concepts, campaign adaptation, integrated media planning, affinity partnerships, sponsorship and e-marketing.

OVERLEAF IS A COLLECTION OF SOME OF OUR RECENT CAMPAIGNS


OUR CLIENTS & PARTNERS

OUR MDS CLIENTS & PARTNERS


OUR MDS CAMPAIGNS


NEW YORK CITY – SEX & THE CITY PROMOTION INTEGRATED BRAND / RETAIL CAMPAIGN RESULTS • Total Campaign Reach: 38 million • Total Value: £2.85 million (combined PR & marketing value) • Total Competition Entrants: 50,152 THE BRIEF • Leverage off the extensive Sex And The City (SATC) following and hype surrounding the movie and DVD releases • Target UK females and couples aged 28-45+ TACTICS • Partnered with New Line cinema to create a series of NYC and SATC promotions • Two promotions took place: • May – Jun ‘08: Film promotion • Inclusion on Odeon DM campaign to 800K consumers with SATC star prize for winners • Link, logo, copy line on prize landing page • Oct - Nov ‘08: Box Set DVD promotion • On pack stickers on the DVD release • Support Marketing: • Implemented a major integrated marketing campaign with print, online, email marketing, brand partnerships, retail and point of sale promotions through tour operator partners • Promotion in The London Paper daily newspaper plus website • 275K DM e-blast linking to print & online competitions • Month long competition promotion on Virgin Media

Budget: approx. £30k

INTEGRATED BRAND MARKETING

CASE STUDY


PERU – PADDINGTON BEAR PROMOTION INTEGRATED BRAND / RETAIL CAMPAIGN RESULTS • Total Campaign Reach: • Total Campaign Value: • Total Campaign Engagement: • Total Competition Entrants:

24.61 million £320,000 968,333 62,209

THE BRIEF •

Leverage off the popularity and hype surrounding Paddington Bear’s 50th birthday to promote destination Peru (birthplace of Paddington Bear)

Promote Peru as a diverse holiday destination ideal for empty nesters and DINKS, as well as families

Build a UK consumer database

Generate bookings to Peru by partnering with 3 key tour operator partners

TACTICS •

A 3-part campaign was developed (using a different tour operator partner for each) 1.

Borders Bookstores: in-store and online promotion plus Harper Collins online promotion

2.

Hamleys Toyshops: flagship Regent Street shop in-store window display and event day promotion plus Real Travel Magazine print promotion

3.

First Great Western Trains: print and online promotion plus Paddington Station retail and event day promotion

Additionally the 3 campaigns were featured on the official Paddington Bear website

A dedicated Peru / Paddington Bear microsite was also developed to highlight destination information about Peru, tour operator partners, Paddington Bear’s origins, facts for school children and to collect data for future Peru marketing use

Budget: approx. £50k

INTEGRATED BRAND MARKETING

CASE STUDY


TOURISM QUEENSLAND / SYDNEY – ‘AUSTRALIA IN STYLE’ INTEGRATED CONSUMER CAMPAIGN RESULTS • • • • •

TOTAL REACH: TOTAL CAMPAIGN COST: TOTAL CAMPAIIGN VALUE: TOTAL MICROSITE VISITS: TOTAL COMPETITION ENTRANTS:

16,786,116 £126,620 £158,275 28,952 (to date) TBC

THE BRIEF • •

Raise awareness of the diverse product offering across all destination partners, while positioning partnering destinations as stylish, contemporary and attractive Drive bookings for both UK and Irish participating tour operators whom offer products across partnering destinations Highlight the combined brand position of both Queensland and Sydney.

TACTICS •

Launched a major integrated campaign in both the UK and Ireland, anchored around the development of a campaign–specific microsite. The design of a ‘Australia Style Guide’ was undertaken and delivered through Harper’s Bazaar and Esquire Magazines. These activities were supported by strategic partnership activites from highly influential brands such as aussieBum and My-Wardrobe. Other major marketing activities included: – Direct Marketing (email) – Print Media – Outdoor Advertising (Bus Shelter Posters) – Brand Partnership Promotion – Online Media Display (banners) – Social Media Advertising and – Search Engine Marketing

Budget: approx. £125k

INTEGRATED BRAND MARKETING

CASE STUDY


ALGARVE – ‘EUROPE’S MOST FAMOUS SECRET‘ CAMPAIGN INTEGRATED TRADE AND CONSUMER CAMPAIGN RESULTS • TOTAL REACH: • TOTAL CAMPAIGN COST • TOTAL CAMPAIGN VALUE • TOTAL CAMPAIGN ENTRANTS • TOTAL MICROSITE VISITS

21,278,425 £121,179 €340,232 17,112 188,056

THE BRIEF • To increase brand awareness of destination Algarve and partnering tour operators • To drive early bookings for partnering tour operators • To drive traffic and build data acquisition to further promote all campaign partners.

TACTICS • Launched an integrated marketing campaign in conjunction with the Algarve Promotion Bureau , as well as tour operator and airline partners. A dedicated microsite was developed to drive bookings to the Algarve through partnering organizations. Supporting the microsite were a variety of media activities including: • Microsite development • Print media partnerships with two major newspaper publications. • Online banner placement and dedicated competition and landing pages across a variety of travel websites targeting segmented audiences • Direct Marketing of campaign HTML email to brought-in segmented and highly profiled databases • Search Engine Marketing (SEM) and Social Media activities optimizing the Algarve’s online positioning and driving traffic to microsite

Budget: approx. £120k

INTEGRATED BRAND MARKETING

CASE STUDY


Tourism Queensland – ‘Queensland Greats’ INTEGRATED TRADE AND CONSUMER CAMPAIGN RESULTS •

TOTAL REACH: – –

• •

TRADE CAMPAIGN REACH CONSUMER CAMPAIGN REACH

TOTAL CAMPAIGN COST: TOTAL CAMPAIIGN VALUE:

9,107,704 1,040,103 8,067,601

£52,197 £169,861

THE BRIEF • • •

Raise awareness of Malaysia Airlines increased services into Brisbane, Queensland which commenced in March 2010 Generate incremental visitor numbers to Queensland using Brisbane as a gateway port with a focus on the Great Sunshine Way and the Great Tropical Drive Leverage from consumer interest in the Best Job in the World by using Ben as a “hook”

TACTICS •

Tourism Queensland, Great Tropical Drive and Great Sunshine Way in cooperation with Malaysia Airlines, conducted two marketing campaigns for both trade (with Travel 2) and consumers (with Travelbag.co.uk). Trade activity included – print, online and eDM activities with Travel Weekly as well as eDM marketing to bought in databases and travel text activities. Consumer campaign included – print, online and eDM activities with Daily Telegraph and Sunday Times as well as a variety of social media activities.

Budget: approx. £50k

INTEGRATED BRAND MARKETING

CASE STUDY


KENYA TOURIST BOARD – TUSKER BEER PROMOTION INTEGRATED BRAND / RETAIL CAMPAIGN RESULTS • Total Campaign Reach: 7,679,600 (2 million more than planned) • Total Value: £262,000 • Total Campaign Spend: £40,000 • Partner value added: £100,000 • Total Competition Entrants: 72,969 THE BRIEF •

Promote Kenya as a holiday and lifestyle destination and drive summer ‘09 holiday bookings

Capitalise on exports, sport and culture of Kenya to promote diversity of Kenya experience utilising brand partnership opportunities

TACTICS •

KTB partnered with the premium Kenyan beer, Tusker, to create a nationwide consumer campaign. Trade partners joined the campaign as the CTA

Integrated marketing campaign with print, online, DM, POS elements

Kenya presence in 400 supermarkets (including Tesco’s & Waitrose) with end of aisle displays & neck collars promoting ‘win one of 5 holidays to Kenya’

Traffic directed to dedicated microsite www.kenyapromos.co.uk/tusker – 64,000 visits

Additional competition prizes promoted through print (Telegraph, Real Travel, Tesco’s and Waitrose magazines) and online advertorials

Online DM campaign

Budget: approx. £40k

INTEGRATED BRAND MARKETING

CASE STUDY


ARIZONA, NEVADA, LAS VEGAS – ‘BEST IN THE WEST’ INTEGRATED BRAND / RETAIL CAMPAIGN RESULTS • TOTAL REACH • TOTAL ONLINE • CAMPAIGN COST • CAMPAIGN VALUE • COMPETITION ENTRIES • TOTAL MICROSITE VISITS

7,771,387 (5,877,204 more than expected) 7,653,610 (5,783,610 FOC) £27,000 £42,000 41,375 59,199

THE BRIEF • To increase awareness of destination partners and participating tour operators • To drive bookings which integrate products across all destination partners • To highlight the combined product diversity of Arizona, Las Vegas and Nevada

TACTICS • Launched an integrated consumer campaign with three destination partners; Arizona, Nevada and Las Vegas. A dedicated microsite was developed to centralise the contact point for bookings, competition and campaign details for all partners. Strategic support for the campaign was executed across a variety of media including: – Microsite development – Print Advertising in Lonely Planet Magazine – Direct Marketing (email) – Online Media Partnerships – Search Engine Marketing and Social Media – Contra Marketing

Budget: approx. £30k

INTEGRATED BRAND MARKETING

CASE STUDY


KENYA – NATIONAL GEOGRAPHIC BRAND PARTNERSHIP INTEGRATED CONSUMER CAMPAIGN RESULTS • • • • •

TOTAL CAMPAIGN REACH: TOTAL CAMPAIGN COST TOTAL CAMPAIGN VALUE TOTAL COMPETITION ENTRIES TOTAL MICROSITE VISITS

2,024,666 £36,500 £63,467 5,994 4,917

THE BRIEF • Increase sales to Kenya with chosen tour operator partners for summer 2010 and winter 2010/11 • Increase awareness of Kenya’s diverse product • Position Kenya as the destination of choice for vacations in 2010 and 2011

TACTICS Launched an integrated consumer campaign that was executed across print, online, DM, point of sale and was completed with a lecture from a Kenya expert in a Kenya seminar hosted in National Geographic Store: • Microsite development • Point of sale promotion at the National Geographic Store (London) • Brand partnership with National Geographic Online • Kenya and National Geographic Seminar Event • Online media • Print • Direct marketing (email) • Social media

Budget: approx. £37k

INTEGRATED BRAND MARKETING

CASE STUDY


LAS VEGAS CVB – ENTERTAINMENT PROMOTION INTEGRATED BRAND / RETAIL CAMPAIGN RESULTS • Total Campaign Reach: • Total Campaign Value: • Total PAX Booked: • Total Room Nights Booked: • Total Unique Microsite Visitors:

119.83 million £13,092,540 7124 18,119 242,595

THE BRIEF •

To highlight Las Vegas as the ‘Entertainment Capital of the World’

To encourage bookings and packages from our 4 main tour operator partners (Funway, Netflights, Virgin Holidays and Lastminute)

TACTICS

Implemented a major integrated marketing campaign with print, online, email marketing, outdoor promotions through tour operator partners

The campaign centred around an interactive flash microsite which displayed all the partner holiday offers plus tour attraction offers, including show offers, attraction offers and nightlife offers. The site also featured a media portal

Budget: approx. £150k

INTEGRATED BRAND MARKETING

CASE STUDY


NORTH CAROLINA – BLUE RIDGE PARKWAY (LIVE) INTEGRATED BRAND / RETAIL CAMPAIGN RESULTS • Total Campaign Reach: • Total Campaign Value: • Total Unique Microsite Visitors:

5,622,157 £55,750 75,000

THE BRIEF •

To promote the 75th Anniversary of the Blue Ridge Parway ride in North Carolina

To encourage bookings and packages from our main tour operator partner and other campaign partners (Carolina Vacations, American Airlines and Avis)

TACTICS

Implemented a major integrated marketing campaign with print, online, email marketing, online publications (e-zine) through tour operator partners

The campaign centred around an interactive flash microsite which displayed all the partner holiday offers plus tour attraction offers, including show offers, attraction offers and nightlife offers. The site also featured a media portal

http://uk.visitnc.com/blueridgeparkway/

Budget: approx. £20k

INTEGRATED BRAND MARKETING

CASE STUDY


TOURISM QUEENSLAND – THE BEST JOB IN THE WORLD PROMOTION INTEGRATED BRAND AWARENESS CAMPAIGN RESULTS •

Total Campaign Reach:

43,074,386*

Total Campaign Value:

£40 million + bookings*

Total Competition Entrants:

48,777*

Total Opt-in Registered Data:

25,000

* Applies only to UK, Ireland & Nordic marketing activities.

THE BRIEF •

Increase awareness of destination Queensland, throughout the UK, Irish and Nordic markets

Increase website visitation to the islandreefjob.com and experiencequeensland.com websites

Highlight the diversity of Queensland through a series of niche and mainstream marketing campaigns

Increase visitation to Queensland

TACTICS •

Launched “The Best Job in the World” to the media as the main hook

Launched “The Best .....” themed campaigns

Developed partnerships with leading tour operators to encourage sales and bookings

Implemented a major integrated marketing campaign with print, online, email marketing, brand partnerships, retail and point of sale promotions through tour operator and airline partners

Budget: approx. £150k

INTEGRATED BRAND MARKETING

CASE STUDY


TOURISM QUEENSLAND – KOALA-PULT PROMOTION

VIRAL MARKETING / SOCIAL NETWORKING CAMPAIGN RESULTS: • Total Unique Players: • Total Game Plays: • Total Brand Exposure: • Total Competition Entries: • Average Viewing Time:

27,011 1,147,630 8,076hrs 5min 32sec 11,742 17min 56sec

THE BRIEF • To promote the diversity of Queensland’s experiences • To showcase Queensland as a fun ‘must visit’ adventure-packed destination • To create awareness of Etihad as a new airline servicing destination Queensland TACTICS • Implemented a major integrated marketing campaign centred around a viral game (www.koala-pult.co.uk)-with print, online, email marketing, brand partnerships, retail and point of sale promotions through airline partners. Activity included: • Print appearances in Travel Weekly (Travel Trade Magazine) • Etihad and Experience Queensland website, plus Queensland Backpackers EZine inclusion • Direct Marketing of campaign HTML email to brought-in segmented and highly profiled data • Inclusion in Australia Travel Market and Tourism Australia’s Aussie Specialists Direct Marketing • A dedicated ‘Kevin Koala’ character profile on facebook

Budget: approx. £35k

BRAND VIRAL MARKETING

CASE STUDY


TOURISM QUEENSLAND – SNAP – A - ROO PROMOTION VIRAL MARKETING / SOCIAL NETWORKING CAMPAIGN RESULTS: • • • • •

Total Reach Total Unique Players: Total page views Total Brand Exposure: Total Competition Entries:

6,748,695 51,288 206,249 4,796hrs, 13min 8,995

THE BRIEF • • • • •

To increase brand awareness of destination Queensland and airline Etihad Encourage word-of-mouth marketing (viral marketing) Enhance partner databases Increase bookings and sales of Queensland holidays incorporating flights with Etihad Boost UK/Irish visitor numbers to Queensland / passenger numbers on Etihad

TACTICS •

Implemented a major integrated marketing campaign centred around a viral game (www.snaparoogame.com) -with print, online, email marketing, brand partnerships and airline partners. Activity included: • Etihad and Experience Queensland website, plus Queensland Twitter and Facebook pages. • Direct Marketing of campaign HTML email to brought-in segmented and highly profiled data. Travelpromos, Harlequin, Etihad, Chelsea F.C., • Inclusion in Experience Queensland website, World Travel Guide, Austravel, Tourism Queensland and Travel Now • Banners across main communication channels

Budget: approx. £35k

BRAND VIRAL MARKETING

CASE STUDY


PERU – PERU IDOL PROMOTION VIRAL GAME AND SOCIAL NETWORKING CAMPAIGN RESULTS • Total Reach: • Total Campaign Cost: • Total Campaign Value: • Total Competition Entrants: • Total Brand Exposure: • Total Gameplays:

2,614,977 (+2,114,977 FOC additional) £29,697 ($49,000) £78,661 ($129,791) 17,081 623h 45m 11s 35,253+

THE BRIEF • To increase brand awareness of destination Peru, Intrepid (tour operator) and LAN Airlines • Encourage word-of-mouth marketing (viral marketing) of destination Peru and partners • Promote Peru as a diverse destination, highlighting the core themes and experiences associated with Peru. • Increase Intrepid bookings and sales of Peru holidays incorporating flights with LAN • Targeted Internet Savvy travellers and experience seekers aged 20 – 40 years old] and frontline retail travel agents TACTICS • Partnered with destination Peru, Intrepid and LAN Airlines to launch an integrated marketing campaign anchored by a viral game and supported by a variety of print, email, online and social networking activities. Activities included: – Print appearances with Real Travel Magazine – Direct Marketing of campaign HTML email to brought-in segmented and highly profiled data (Consumer and Trade) – Contra marketing through partnering tour operator utilizing e-newsletter blasts and social media tools – A series of free-of-charge services such as online seeding, online inclusion and dedicated landing and competition pages were included throughout the duration of campaign

Budget: approx. £49k

INTEGRATED BRAND MARKETING

CASE STUDY


COOK ISLANDS – SHIPWRECKED PROMOTION VIRAL MARKETING / SOCIAL NETWORKING CAMPAIGN RESULTS • Total Campaign Reach: • Total Campaign Value: • Total Campaign Impacts: • Total Engagement: • Total Competition Entrants: •

Total Game Plays:

2.20 million £155,000 410,000 96,926 74,584 (21,858 of which came from people who had forwarded to their friends through referral viral means) – data capture for future Cook Islands use 47,492

THE BRIEF • Leverage off popular appeal of the Channel 4 Shipwrecked television series • Promote Shipwrecked and its film location (the Cook Islands) • Educate consumers on the Cook Islands & experiences available • Increase sales to the Cook Islands targeting DINKs and Air New Zealand and STA Travel front line travel agents TACTICS • Creation and development of a dedicated Cook Islands (Shipwrecked themed) viral game – 2 versions (1 for trade / 1 for consumers) 1. Incentivize trade and consumers with opportunities to win a holiday as well as instant win prizes (£25 STA vouchers) 2. Promote the diversity of the individual islands which make up the Cook Islands whilst providing information on each • Implemented a major integrated marketing campaign with print, online, email marketing, brand partnerships (including Channel 4), retail and point of sale promotions through tour operator and airline partners

Budget: approx. £40k

BRAND VIRAL MARKETING

CASE STUDY


LAS VEGAS – COVENT GARDEN CHRISTMAS DELIGHT PROMOTION BRAND / RETAIL CAMPAIGN: LAS VEGAS / COVENT GARDEN RESULTS • Total Campaign Reach: • Total Website Visits: • Total Competition Entrants:

300,000 46,191 13,149

THE BRIEF • The main theme for Christmas at Covent Garden 2008 was “light”. The campaign leverages from the Las Vegas strip’s famous exhibit of lights TACTICS • Implemented a major integrated marketing campaign with print, online, email marketing, brand partnerships, retail and point of sale promotions through tour operator and airline partners • Campaign included a pop-up ‘dark’ bar and a pop-up Christmas shop, amongst other activities • As part of the campaign, the new website (www.coventgardenlondonuk.com) was re-skinned to integrate with the campaign. The URL was referenced in all marketing and PR activity •

Key promotional marketing channels: • 50K flyers in Covent Garden POS / Info areas • Online micro-site with landing page plus links / offers etc • E-newsletter to Covent Garden Database (2 x 25K) • E-blast to new targets (London SE ABC1s) (100K approx.)

Budget: approx. £2-5k

BRAND MARKETING

CASE STUDY


NORTH CAROLINA – SWEET POTATO PROMOTION BRAND RETAIL CAMPAIGN: NORTH CAROLINA / SAINSBURY’S RESULTS • Total Campaign Reach: 19 million (POS, TV and print) • Total Sales: £280,000 of NC Sweet Potato during campaign up 179% yr on yr • Total Trip Expenditure of bookings: US$248,025 with anticipated destinations expenditure in NC of US$101,025 • Mailing Open Click-through Rate: 277,370 (16.82%) Sainsbury’s recipients and 10.4K (17.4%) OTC recipients opened emailing and beating industry standard measures of 1-5% • Online Healthy Living Guide: 108,383 visits with 546,408 page views • Total Competition Entries: 29,843 THE BRIEF • Build awareness of North Carolina as a unique natural region and understanding of the unique health qualities of North Carolina Sweet Potatoes • Increase sales of North Carolina sweet potato and NC travel product through campaign partners • Build databases and understanding of potential consumers TACTICS • Targeted key/likely purchasers of Sweet Potato/North Carolina travel product and cross sold between Food (Sweet Potato) and Travel (NC) • Implemented a major integrated marketing campaign with print, online, email marketing, brand partnerships, retail and point of sale promotions through brand, tour operator and airline partners • Piggybacked on the raised Sweet Potato profile from Sainsbury TV identities on Lewis (ITV), supported a nationwide merchandising campaign (including product discount) and held regional outdoor tasting events at selected Sainsbury’s stores

Budget: approx. £30k

BRAND MARKETING

CASE STUDY


SELFRIDGES PROMOTIONS BRAND / RETAIL CAMPAIGN: LITHUANIA / AERLINGUS

BRAND / RETAIL CAMPAIGN: ARIZONA / LAS VEGAS

RESULTS • Total Campaign Reach: • Total Competition Entrants:

RESULTS • Total Competition Entrants:

390,000 1,995

1,473

THE BRIEF THE BRIEF •

Promote Lithuania, Aerlingus, Shakespeare Hotel and Vaiduokliai to an affluent, well educated, travel savvy audience

Keep Lithuania top of mind for consumers interested in the Baltics / Eastern Europe

Introduce UK consumers to Lithuanian culture and traditions; present Vilnius – the European Capital of Culture 2009

Encourage bookings and drive call-to-action

To promote Arizona and Las Vegas to an affluent, well educated, travel savvy audience

Introduce UK consumers to places and things to do in Arizona and Las Vegas

Encourage bookings and drive call-to-action

To offer one UK consumer and a friend a luxury holiday in Arizona and Las Vegas, as part of Selfridges run Denim Rocks campaign

TACTICS

TACTICS

Lithuanian National Tourism Office in conjunction with Selfridges&Co developed a marketing campaign with a chance to win a Halloween adventure to Lithuania

Arizona / Las Vegas landing page and competition entry page were designed on Selfridges website

Halloween campaign and competition details were included in Selfridges enewsletter going to their database of 140k

Links to the Arizona / Las Vegas landing page were placed on Selfridges homepage and competition page

Travelpromos HTML was also created to include the competition details and drive traffic to Selfridges Halloween campaign site

A5 flyer will be designed and created and placed in-store

In-store promotion

Budget: approx. £2-5k

BRAND MARKETING

CASE STUDY


FRENCH CONNECTION UK PROMOTIONS BRAND / RETAIL CAMPAIGN: NYC / DC COMICS

BRAND / RETAIL CAMPAIGN: GRAUBUNDEN

THE BRIEF • Build brand awareness • Leverage off new DC comics clothing range

THE BRIEF

TACTICS • Online: • French Connection website landing page • POS: • Window displays • Posters • Flyers • Clothing tags • Competition entry forms • Competition boxes

TACTICS • Print: • Metro fashion / travel advertorial • POS: • Window displays • Posters • Flyers • Clothing tags • Competition entry forms • Competition boxes

Budget: approx. £5-7.5k

Build brand awareness

Leverage off new 007 Bond film

BRAND MARKETING

CASE STUDY


HOUSE OF FRASER PROMOTIONS BRAND / RETAIL CAMPAIGN: QUEENSLAND / AUSSIEBUM

BRA ND / RETAIL CAMPAIGN: NORTH CAROLINA

RESULTS • Reach: • Competition Entrants:

Integrated Brand / Retail Campaign 2 million 6,200

THE BRIEF • To combine the brands of House of Fraser, aussieBum and Queensland to create cross promotion of shared fun, sexy and youthful values TACTICS • Key promotional marketing channels: • POS instore at House of Fraser – strut cards, competition entry forms and competition boxes • Online / DM campaign in partnership with aussieBum

Budget: approx. £2-5k

RESULTS • Total Reach: 265,000 • Total Competition Entrants: 3,322 THE BRIEF • To cross promote the shared values of North Carolina & House of Fraser, targeting Loyalty Card holders THE TACTICS • Inclusion of messaging on House of Fraser Loyalty Card printed statements plus an Email to the House of Fraser database

BRAND MARKETING

CASE STUDY


MDS EXAMPLES

ONLINE MAGAZINES (E-ZINES) •

www.travelpromos.co.uk/bestadventure/

MDS create Online Magazines (E-Zines) which can include the following array of content: • General destination / travel information • Syndicated editorial pieces (as featured in national media) • Linkable partner product offerings • Video / audio / flash content and music / guidebook downloads • Advertising opportunities for third parties

uk.visitnc.com/springezine/

www.kenyapromos.co.uk/summerezine/

www.lithuaniatourism.co.uk/en/summerezine/

Budget: approx. £5-25k

Please visit www.mdsideas.com for more examples

MARKETING BRAND PUBLISHING

PUBLISHING


MDS EXAMPLES

BRAND EMAIL MARKETING

EMAIL MARKETING


MDS EXAMPLES

ONLINE BRAND MARKETING

ONLINE MARKETING


MDS EXAMPLES

BRAND PRINT MARKETING

PRINT MARKETING


CONTACT INFORMATION For more information please contact MDS:

Address:

10 London Mews London W2 1HY United Kingdom

Telephone: Fax:

0207 367 0905 0207 407 3810

Kevin Harris, Managing Director: kevinh@mdsideas.com Andrew Cavallaro, Marketing Manager (English/Italian): andrewc@mdsideas.com Patricija Gavele, Marketing Executive: (English/Russian/Latvian/Lithuanian) patricijag@mdsideas.com Sergio del Rio, Marketing Executive: (English/Spanish) sergiodr@mdsideas.com

WWW.MDSIDEAS.COM

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MDS (Marketing Distribution Services) is a marketing agency specializing in travel, leisure, sports and lifestyle products. We are an innova...

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