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INTERNATIONAL

FIRE FIGHTER

MDM Publishing Ltd. WORLDWIDE MEDIA

MEDIA PACK An M DM PUBLICATION Issue 30 – May 2011

INTERNATIONAL

An M DM PUBLICATION Issue 32 – November 2011

An M DM PUBLICATION Issue 31 – August 2011

INTERNATIONAL

INTERNATIONAL

FIRE FIGHTER

FIRE FIGHTER

FIRE FIGHTER

Reporting Worldwide to Municipal, Industrial and Fire Training Professionals

Reporting Worldwide to Municipal, Industrial and Fire Training Professionals

Reporting Worldwide to Municipal, Industrial and Fire Training Professionals

www.mdmpublishing.com

www.mdmpublishing.com

www.mdmpublishing.com www.mdmpublishing.com

An M DM PUBLICATION Issue 34 – May 2012

An M DM PUBLICATION Issue 33 – February 2012

INTERNATIONAL

INTERNATIONAL

An M DM PUBLICATION Issue 35 – August 2012

INTERNATIONAL

FIRE FIGHTER

FIRE FIGHTER

FIRE FIGHTER

Reporting Worldwide to Municipal, Industrial and Fire Training Professionals

Reporting Worldwide to Municipal, Industrial and Fire Training Professionals

Reporting Worldwide to Municipal, Industrial and Fire Training Professionals

www.mdmpublishing.com www.mdmpublishing.com

www.mdmpublishing.com www.mdmpublishing.com

www.mdmpublishing.com www.mdmpublishing.com

Reporting Worldwide to Professionals in Municipal and Industrial Fire and Rescue Services


INTERNATIONAL MDM Publishing Ltd. WORLDWIDE MEDIA

FIRE FIGHTER

INTERNATIONAL FIRE FIGHTER is by far and away the leading international magazine for the worldwide fire fighting, rescue and disaster management professional, read and regularly referred to by senior municipal fire officers, industrial fire fighting organisations, disaster recovery and emergency response specialists, and the world’s premier fire and rescue training schools and colleges.

With feedback suggesting that each edition of the magazine is seen by three or four readers, advertisers have the opportunity to be seen by upwards of 20,000 potential customers. Additionally, hard-copy editions of earlier magazines, or those archived on the www.mdmpublishing.com website, are regularly revisited by readers, further boosting the impact of their advertising spend. Currently IFF’s circulation comprises:

Municipal Fire Chiefs and Deputy Fire Chiefs Fire Fighting and Rescue Equipment and Procurement Officers Industrial and Commercial Fire Safety Officers Industrial Fire Chiefs, Airport and Mass Transit Fire Chiefs Emergency Response Managers Disaster Recovery Managers Training Officers Chief Instructors at all Major Fire Training Schools and Colleges Government Departments IFF stands apart from any other magazines in the fire fighting and rescue sector by providing advertisers with a powerful combination of worldwide reach, quality readership and respected editorial, ensuring the best possible return for their advertising spend.

The magazine ensures that readers are kept informed on every aspect of fire and rescue, from new firefighting and extrication equipment to the latest thinking on USAR, confined space and CBRN rescue techniques. At the same time, International Fire Fighter uniquely provides advertisers with a global and highlyfocused opportunity to have an on-going dialogue with the industry’s key opinion formers, decision makers and buyers.

Unrivalled Readership As the role of the fire fighting professional has expanded and developed, and as both natural, and man-made disasters have called for new skills, better equipment and more extensive training, IFF has invested heavily in maintaining a global database that is second to none. Today, it has more than 7,180 qualified subscribers across the globe in 36 countries. These countries have been identified as those with a preponderance of highest-hazard industries, high fire risk environments, and with large or developing fire fighting and rescue infrastructures.


IFF…Reporting Worldwide to Professionals in Municipal and Industrial Fire and Rescue Services The news pages ensure that readers are kept up to date on the latest products to come onto the market, while Product Profiles deliver in-depth products reviews.

READER PROFILES Industrial = 33%

Training = 20% Others = 9%

Municipal = 38%

DEMOGRAPHIC PROFILE North America = 28%

Asia Pacific = 19%

Online Magazine and Advertising Opportunities International Fire Fighter can be accessed online at the new MDM website at www.mdmpublishing.com, where visitors can get fast and realistic access to a digital version of the magazine using the most up-to-date page-turning software. Archived editions of the magazine are also online, greatly extending advertisers’ brand awareness far beyond the edition’s cover date. The technology allows advertisers and readers to email links to customers and prospects. Each advertisement in the Digital Edition, has a live link added that takes the reader directly to the advertisers’ website. This is included within the cost of any advertisement.

IFF E-Newsletter The latest advertising opportunity is the monthly IFF E-Newsletter, which contains a reader-focused mix of industry news and product announcements. This too offers readers the facility to link to IFF pages or the advertisers’ own website.

International Fire Fighter • • •

Middle East = 13%

Europe = 40%

• •

Reporting worldwide to professionals in municipal and industrial fire and rescue services. Targeted and carefully assessed readership comprising professional fire fighters, buyers and decision makers. Cost-effective advertising through print and online editions and newsletters. Respected, relevant and well-read editorial content. The first choice of many “blue chip” advertisers.

IFF Magazine is published four times a year, in February, May, August and November.

Unsurpassed Editorial International Fire Fighter is the magazine relied upon by fire fighting and rescue professionals around the world to keep them up to date with the latest thinking, technical information, updates and news. A package not found elsewhere in any single publication. The focus is on sharing information and knowledge with readers, so articles in each edition of the magazine are written by highly respected experts in fire fighting and rescue. In this way, the magazine reflects the ever-changing and ever more complex environment in which fire fighting and rescue operations take place. To ensure the broadest possible coverage, each edition of International Fire Fighter has dedicated editorial on applications, equipment, techniques and training.

For more information on advertising and promotional opportunities in IFF, please contact IFF’s publisher:

Mark Bathard Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.bathard@iffmag.com Website: www.mdmpublishing.com For more information on editorial opportunities please contact IFF’s editor:

Graham Collins Tel: Australia) +61 (0) 7 3123 4435. (UK) +44 (0) 844 704 6686. (USA) +1 (347) 748 9084 Email: graham.collins@mdmpublishing.com

MDM Publishing Ltd The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset BA20 2EN UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: info@mdmpublishing.com Website: www.mdmpublishing.com


INTERNATIONAL

FIRE FIGHTER

MDM Publishing Ltd. WORLDWIDE MEDIA

2013 FEATURES SCHEDULE FEBRUARY 2013

MAY 2013

Regular Features

Regular Features

Editors Comment Product News and Profiles

Editors Comment Product News and Profiles

Applications

Applications

Offshore Firefighting Mass Transit Firefighting USAR, Structural Collapse and Confined Space Rescue

Wildfire Firefighting LPG and LNG Firefighting High-Hazard Incident Response

Equipment

Equipment

Municipal and Industrial Firefighting Vehicles Foam and Water Monitors PPV Equipment Communication Systems and Equipment Hoses and Nozzles

Foam Hardware PPE: Protective Clothing High-Rise Evacuation Equipment Thermal Imaging Cameras Portable Gas Detection

Techniques

Techniques

USAR and Confined Space Rescue RTA Rescue

Special Rescue Techniques Extrication Techniques

Training

Training

Training Software and Facilities Extrication Equipment Training CBRN Training

Firefighter Training Training Simulators USAR and Structural Collapse Rescue Training

Expo Editions

Expo Editions

FDIC 2013 International Fire Expo 2013

China Fire 2013

AUGUST 2013

NOVEMBER 2013

Regular Features

Regular Features

Editors Comment Product News and Profiles

Editors Comment Product News and Profiles

Applications

Applications

Marine and Shipboard Firefighting High-Rise Firefighting Explosion and Spillage Response

Petrochemical and Storage Tank Firefighting Structural Collapse Rescue Natural Disaster Preparedness

Equipment

Equipment

Airport Firefighting Vehicles Portable Lighting and Torches Foam Helmets, Gloves and Boots Breathing Apparatus

Special Application and Special Purpose Vehicles High Volume Pumping Hydraulic Extrication and Rescue Tools Fixed and Portable Pumps Decontamination Equipment

Techniques

Techniques

Decontamination Structural Collapse Rescue

Confined Space Rescue Aircraft Evacuation and Rescue

Training

Training

Confined Space Rescue Training Firefighter Training HazMat Training

Offshore Firefighting Training Wildfire Training Firefighter Safety Training

Expo Editions

Expo Editions

Fire Rescue International A+A Dusseldorf

Intersec 2014

To discuss advertising opportunities: call Mark Bathard on +44 (0) 1935 426428 or email mark.bathard@iffmag.com To discuss editorial opportunities: call Graham Collins on +61 (0)7 3123 4435 or email graham.collins@mdmpublishing.com


INTERNATIONAL MDM Publishing Ltd. WORLDWIDE MEDIA

FIRE FIGHTER Advertisement Rate Card

COVERS:

£2,310

€2,735

$3,795

DOUBLE PAGE SPREAD:

£2,975

€3,495

$4,895

FULL PAGE:

£1,750

€2,100

$2,875

HALF PAGE:

£1,175

€1,395

$1,945

£675

€825

$1,095

COVERS:

A$3,675

S$4,875

¥365,000

DOUBLE PAGE SPREAD:

A$4,715

S$6,275

¥467,500

FULL PAGE:

A$2,785

S$3,695

¥275,000

HALF PAGE:

A$1,875

S$2,495

¥185,000

QUARTER PAGE:

A$1,095

S$1,450

¥107,500

QUARTER PAGE:

For more information please contact Mark Bathard at MDM PUBLISHING Ltd. The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset, BA20 2EN, UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.bathard@iffmag.com Website: www.mdmpublishing.com


INTERNATIONAL MDM Publishing Ltd. WORLDWIDE MEDIA

FIRE FIGHTER Technical Specifications

TECHNICAL SPECIFICATIONS (W X H)

Double Page Spread (With Bleed) 426mm x 303mm

Full Page (With Bleed) 216mm x 303mm

1/2 Page Landscape 182mm x 128mm

1/2 Page Vertical 88mm x 266mm

1/4 Page Vertical Strip 60mm x 266mm

1/4 Page Standard 88mm x 128mm

Full Page (No bleed) 210mm x 297mm

1/2 Page Island 109mm x 175mm

1/4 Page Horizontal Strip 182mm x 60mm

When supplying a Full Page advertisement with bleed, please ensure that any type is at least 5mm from the trim. Please email high resolution pdf to mark.bathard@iffmag.com or upload to our ftp site at ftp://mail.mdmpublishing.com. Please note a username and password will be required when using the ftp site, email mark.bathard@iffmag.com prior to uploading.


IFF Media Pack 2013