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MEDIA PACK

MDM Publishing Ltd. WORLDWIDE MEDIA

ASIA PACIFIC FIRE MAGAZINE

An MDM PUBLICATION Issue 38 – June 2011

An MDM PUBLICATION Issue 39 – September 2011

10th Anniversary Edition

2001–2011 Issue 40 – December 2011

www.mdmpublishing.com

www.mdmpublishing.com

www.mdmpublishing.com

ASIA PACIFIC FIRE MAGAZINE

ASIA PACIFIC FIRE MAGAZINE

ASIA PACIFIC FIRE MAGAZINE

REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

An MDM PUBLICATION Issue 41 – March 2012

www.mdmpublishing.com

An MDM PUBLICATION Issue 42 – June 2012

www.mdmpublishing.com

An MDM PUBLICATION Issue 43 – September 2012

www.mdmpublishing.com

ASIA PACIFIC FIRE MAGAZINE

ASIA PACIFIC FIRE MAGAZINE

ASIA PACIFIC FIRE MAGAZINE

REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

Reporting on Fire Protection, Fire Fighting and Rescue throughout the Asia Pacific Region


MDM Publishing Ltd. WORLDWIDE MEDIA

With a readership comprising:

Fire Eng Consultants, Building Services Specifiers and Architects Fire Safety Officers Standards, Certification and Approvals Organisations Fire Chiefs and Deputy Fire Chiefs Fire Fighting and Rescue Equipment and Procurement Officers Industrial, Commercial, Public Sector, Airport and Mass Transit Facility Managers Emergency Response Managers Disaster Recovery Managers Training Officers System Installers Contractors Advertisers marketing products and services throughout Asia Pacific recognise APF not merely as the best magazine with which to reach the region – many acknowledge it to be the only magazine that delivers consistently the essential geographic coverage and quality readership.

Unrivalled Editorial

ASIA PACIFIC FIRE is the only fire industry magazine to focus its entire attention on the 16 key countries that make up the Asia Pacific Region. It is also invaluable to readers and advertisers alike in that it covers every aspect of fire fighting, fire protection and rescue in a single title. From the reader’s standpoint, it provides unique coverage that is 100% appropriate to the region; for the advertiser selling into Asia Pacific economic powerhouse, it delivers a precisely targeted readership with no “wastage”, ensuring the best return for the advertising spend.

Readership Extensive and on-going research over the past decade has enabled Asia Pacific Fire to pinpoint 7,000 key decision-making professionals across the region. Unlike other fire titles that have a nominal circulation in the region, APF’s entire readership is based in Asia Pacific, enabling the magazine to accurately – indeed, uniquely – reflect the region’s fire safety marketplace. However, with such a pin-point focus on the Asia Pacific region, it is hardly surprising that, from what readers report, each edition is read by three or four colleagues, delivering a total readership of more than 20,000. The result is that APF can justly lay claim to being the preferred reading of fire fighting and rescue professionals in:

Australia Brunei Hong Kong India Indonesia Japan Malaysia Myanmar

New Zealand Papua New Guinea Philippines People’s Republic of China Singapore South Korea Taiwan Thailand

Although published in the UK, Asia Pacific Fire is a truly Asia Pacific title with its editorial team based in Australia. This ensures the relevance of the editorial to the region, much of which is written by well-known experts in fire fighting, fire protection and rescue, setting the magazine apart from other titles that address either just one aspect of the market or direct much of their attention outside the region. Every edition of the magazine contains the latest technical developments in applications, equipment, techniques and training to ensure its broad appeal. Care is also taken to reflect the particular fire protection, fire fighting and rescue challenges across the entire region. The news pages ensure that readers are kept up to date on the latest products to come onto the Asia Pacific market, while Product Profiles deliver in-depth products reviews.


APF . . . Reporting on Fire Protection, Fire Fighting and Rescue throughout the Asia Pacific Region Online Magazine and Advertising Opportunities

READER PROFILES Fire Service Readers = 52%

Fire Protection Readers = 48%

Asia Pacific Fire can be accessed online at the new MDM website at www.mdmpublishing.com, where visitors can get fast and realistic access to a digital version of the magazine using the most up-to-date page-turning software. Archived editions of the magazine are also online, greatly extending advertisers’ brand awareness far beyond the edition’s cover date. The technology allows advertisers and readers to email links to customers and prospects. Each advertisement in the Digital Edition, has a live link added that takes the reader directly to the advertisers’ website. This is included within the cost of any advertisement.

Distributor and Representative Office Listings

FIRE PROTECTION READER PROFILE Contractors & Installers = 22%

In each issue there is a Distributor & Representative Office Listings section which is only for the companies advertising in each specific issue. This listing gives our readers the opportunity to contact your local Distributors and Representative Offices directly furthering your chance of selling your products.

APF E-Newsletter OEMʼs and Distributors = 13%

The latest advertising opportunity is the monthly APF E-Newsletter, which contains a reader-focused mix of industry news and product announcements. This too offers readers the facility to link to APF pages or the advertisers’ own website.

Asia Pacific Fire (APF) Magazine • •

Specifiers = 56%

End-Users = 9%

• •

FIRE SERVICE READER PROFILE Fire Chiefs = 25%

Deputy Fire Chiefs = 30%

Reporting on fire protection, fire fighting and rescue throughout the Asia Pacific region. Targeted and carefully assessed readership comprising industry professionals, buyers and decision makers in the Asia Pacific region. Cost-effective advertising through print and online editions and newsletters. Respected, relevant and well-read editorial content produced in the region. The first choice of many “blue chip” advertisers.

APF Magazine is published four times a year – March, June, September and December. For more information on advertising and promotional opportunities in APF, please contact APF’s publisher:

Mark Seton Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.seton@apfmag.com Website: www.mdmpublishing.com For more information on editorial opportunities please contact APF’s editor:

End-Users = 10%

Graham Collins Equipment/Procurement Officers = 35%

Tel: (Australia): +61 (0) 7 3123 4435 (UK): +44 (0) 844 704 6686 (USA): +1 (347) 748 9084 Email: graham.collins@mdmpublishing.com

MDM Publishing Ltd The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset BA20 2EN UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: info@mdmpublishing.com Website: www.mdmpublishing.com


2013 FEATURES SCHEDULE

MDM Publishing Ltd. WORLDWIDE MEDIA

ASIA PACIFIC FIRE MAGAZINE MARCH 2013

JUNE 2013

Regular Features

Regular Features

Editors Comment NFPA Forward Bushfire CRC Editorial Feature Product News and Profiles

Editors Comment NFPA Forward Bushfire CRC Editorial Feature Product News and Profiles

Applications

Applications

Marine and Offshore Protection and Firefighting High-Hazard Environment Protection Disaster Prevention and Recovery

High-Rise Protection and Firefighting Public Assembly and Public Access Building Protection Mass Transit Protection

Equipment

Equipment

Fire Detection: Aspirating Smoke Detection Fire Suppression: Water-Based Systems Passive Protection: Fire-Resistant Glazing Firefighting: Pumps and Pumping Equipment Firefighting and Rescue: PPE Rescue: Thermal Imaging Cameras

Fire Detection: Voice Alarms Fire Suppression: Gaseous Systems Passive Protection: Fire-Rated Cables Firefighting: Foam and Water Monitors Firefighting: What’s New in Vehicles Firefighting: Helmets, Gloves and Boots Rescue: Hydraulic Extrication and Rescue Tools

Techniques

Techniques

USAR and Confined Space Rescue Business-Critical Asset Protection

Command and Control Special Rescue Techniques

Training

Training

Confined Space and Structural Collapse Training Firefighter Training

Hazmat/CBRN Training Wildfire/Bushfire Training

Show Special

Show Special

Chine Fire 2013

AFAC 2013

SEPTEMBER 2013

DECEMBER 2013/JANUARY 2014

Regular Features

Regular Features

Editors Comment NFPA Forward Bushfire CRC Editorial Feature Product News and Profiles

Editors Comment NFPA Forward Bushfire CRC Editorial Feature Product News and Profiles

Applications

Applications

Airport Protection and Firefighting Petrochemical Protection and Firefighting Tunnel Protection

Wildfire Firefighting LPG and LNG Protection and Firefighting Offshore Protection and Firefighting

Equipment

Equipment

Fire Detection: Video Detection Fire Detection: Beacons and Sounders Fire Suppression: Foam Passive: Paints and Coatings Firefighting: Hoses and Nozzles Rescue: Gas Detection Rescue: USAR, Collapse and Confined Space Equipment

Fire Detection: Flame, Smoke and Heat Detection Fire Suppression: Portable Extinguishers Fire Suppression: Clean Agents and Sustainability Firefighting: Foam Hardware Firefighting: New Firefighting Vehicles Rescue: Breathing Apparatus Rescue: Portable Lighting

Techniques

Techniques

Firefighter Communication PPV

Decontamination RTA Rescue

Training

Training

USAR Training Training Software and Facilities

Firefighter Training Training Simulators

Show Special

Show Special

Fire Australia 2013

Intersec 2014

To discuss advertising opportunities: call Mark Seton on +44 (0) 1935 426428 or email mark.seton@apfmag.com To discuss editorial opportunities: call Graham Collins on +61 (0)7 3123 4435 or email graham.collins@mdmpublishing.com


Advertisement Rate Card

MDM Publishing Ltd. WORLDWIDE MEDIA

ASIA PACIFIC FIRE MAGAZINE

COVERS:

£2,310

€2,735

$3,795

DOUBLE PAGE SPREAD:

£2,975

€3,495

$4,895

FULL PAGE:

£1,750

€2,100

$2,875

HALF PAGE:

£1,175

€1,395

$1,945

£675

€825

$1,095

COVERS:

A$3,675

S$4,875

¥365,000

DOUBLE PAGE SPREAD:

A$4,715

S$6,275

¥467,500

FULL PAGE:

A$2,785

S$3,695

¥275,000

HALF PAGE:

A$1,875

S$2,495

¥185,000

QUARTER PAGE:

A$1,095

S$1,450

¥107,500

QUARTER PAGE:

For more information please contact Mark Seton at MDM PUBLISHING Ltd. The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset, BA20 2EN, UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.seton@apfmag.com Website: www.mdmpublishing.com


Technical Specifications

MDM Publishing Ltd. WORLDWIDE MEDIA

ASIA PACIFIC FIRE MAGAZINE TECHNICAL SPECIFICATIONS (W X H)

Double Page Spread (With Bleed) 426mm x 303mm

Full Page (With Bleed) 216mm x 303mm

1/2 Page Landscape 182mm x 128mm

1/2 Page Vertical 88mm x 266mm

1/4 Page Vertical Strip 60mm x 266mm

1/4 Page Standard 88mm x 128mm

Full Page (No bleed) 210mm x 297mm

1/2 Page Island 109mm x 175mm

1/4 Page Horizontal Strip 182mm x 60mm

When supplying a Full Page advertisement with bleed, please ensure that any type is at least 5mm from the trim. Please email high resolution pdf to mark.seton@apfmag.com or upload to our ftp site at ftp://mail.mdmpublishing.com. Please note a username and password will be required when using the ftp site, email mark.seton@apfmag.com prior to uploading.


APF Media Pack 2013