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PERFORMANCE DANCEWEAR ENGINEERED FOR EXPRESSION


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Introduction 06 Our Essence 08 Our Technology 14 Our Range 19 Affiliate Program 34

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Groundbreaking new technology for dancers. An innovative approach to business. We are mdm.

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Founded in 2010 by former professional dancers Tim Heathcote and Simone Goldsmith, mdm’s mission is to protect, prepare and educate the performing artist, making their dance experience richer, more enjoyable and injury free . Our designs combine a scientific approach with an intimate knowledge of the art of dance. This makes for truly superior products and a real difference to the dancers who rely on them. Please read on to learn about our amazing new technologies, including the patent applied Dance Base Support (page 14). mdm is not just about creating innovative new products, we also want to be industry leaders in the way we do business. We’re doing this with our Studio Affiliate Program (page 34), a way for studios to raise their total profit and help students save money. We see the mdm Studio Affiliate program as a way of simplifying business and rewarding the expertise of people like yourself. Our belief is that by challenging the norm, applying fresh thinking and listening to the needs of dancers, mdm, along with our affiliate partners, can make a world of difference. Team mdm Dance stronger, dance better.

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Luke Ingham San Francisco Ballet

Amber Scott Australian Ballet

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Traditional quality. New technology. Our products represent the fusing of traditional values of quality and craftsmanship with the latest physiological science and materials technology.

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Made for movement. 70% of all dance related injuries are in the lower leg. Our purpose built technologies activate, support and move in harmony with the body, helping decrease the possibility of these injuries while also speeding recovery.

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Engineered for expression. Our vision is to help unleash a dancers creative and physical capability. Whether professional, amateur or beginner, our technology is designed to harness an individuals potential.

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Our Technology

At the heart of each product lies mdm exclusive ergonomic technologies, carefully crafted for dancers.


Dance Base Support Reflex Contour Performance Compression


Dance Base Support / The patent applied Dance Base Support is designed to support the heel and arch, and to offer optimal assistance to the foot when working or resting. Controlled resistance

Arch support

How it works

Whole foot: Support

Whole foot: Pronation

Demi pointe

Pointe

The Dance Base Support is moulded to the arch which allows the muscles to perform efficiently and recover when at rest.

Pronation in the whole foot position is a common dance technical fault. Through the process of proprioception, the Dance Base Support encourages alignment awareness and the opportunity to make small consistent adjustments to facilitate optimal positioning.

As the dancer moves from whole foot into demi pointe, the Dance Base Support continues to provide support to the foot and an awareness of the dancer’s alignment through the ankle and lower leg.

The Dance Base Support helps build strength in the small important (Intrinsic) muscles of the foot by providing controlled resistance. The development of these muscles is key to supporting a dancers foot work development and the prevention of many common lower leg injuries.

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Reflex Contour / The Reflex Contour is a responsive stretch panel that’s built into the mid-section of the shoe. It allows the shoe to dynamically expand and contract with the dancer’s foot, while maintaining fit and aesthetics at all times.

Ideal for growing bodies

Working in various climates and conditions can affect foot size. The Reflex stretch panel helps ease these external pressures.

How it works

Demi plié

Demi pointe

Pointe

When a dancer is in demi plié the foot lengthens. The Reflex Contour expands with the foot, removing restriction and reducing pressures that limit the natural movements of the foot.

As the foot passes through demi pointe, the foot is at its longest. The Reflex Contour will ensure the Dance Base Support is maintaining contact with the foot for support and continued proprioception.

As the foot shortens in pointe position the Reflex Contour contracts, ensuring the Dance Base Support is positioned correctly to provide resistance to the muscles. A clean, aesthetic line under the arch is also achieved.

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Performance Compression / By applying the principles of medical grade compression our Exo Compression Foot Glove helps dancers perform longer and recover faster. Exo

DID YOU KNOW: Compression wear works both during and after exercise.

Blood flow is encouraged back to the heart, flushing lactates and reducing recovery time.

Muscles are wrapped in a protective layer that protects against tearing and soft tissue damage.

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Our Range

Elemental

Intrinsic

Leather Split Sole

Canvas Split Sole

Elemental Reflex

Intrinsic Reflex

Leather Split Sole

Canvas Split Sole

Protract

Sheer

Leather Jazz Shoe

Dance Sneaker

Exo Compression Foot Glove

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Elemental Leather Split Sole dance base support

Featuring patent applied Dance Base Support technology the Elemental is the perfect entry point to experiencing new generation ballet technology.

|

impact protection

IDEAL FOR

·· Maximum support ·· Maximum muscle resistance training ·· Long training and rehearsal sessions ·· Accentuating the arch ·· Alignment awareness i.e. ‘sensing’ pronation ·· Preparation for demi pointe and pointe work

The Elemental is a split sole leather ballet slipper that has been specifically designed to

FEATURES

supersede the full sole ballet slipper. The Dance

·· Patent applied Dance Base Support

Base Support protects and supports the wearer

·· Shock absorption cushioned heel

providing sensory feedback (proprioception),

·· Built on dance specific 3D scanned lasts

controlled resistance and critical shock

·· Elastic binding for superior fit

absorption. It supports the foot and arch and

·· Flat pleats

allows the intrinsic muscles to work efficiently

·· Pre-sewn cross elastics

when at rest.

·· Heat reducing Kashmir lining ·· Soft and supportive high-grade leather

SIZES

MB115C (Child): 7—3, MB115CL (Child large): 5—10. Available in half sizes.

WIDTHS

N, M, W

COLOUR Pink

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Intrinsic Canvas Split Sole dance base support

The built in Dance Base Support technology positions the canvas slipper as a viable option for young students in training.

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impact protection

IDEAL FOR

·· Maximum support ·· Maximum muscle resistance training ·· Long training and rehearsal sessions ·· Accentuating the arch ·· Alignment awareness i.e. ‘sensing’ pronation

The Intrinsic is a split sole canvas ballet slipper

·· Preparation for demi pointe and pointe work

that has been specifically designed to supersede the full sole ballet slipper.

FEATURES

Since the creation of the canvas split sole slipper,

·· Patent applied Dance Base Support

teachers have advised against their use for young

·· Shock absorption cushioned heel

students. With the built in Dance Base Support,

·· Built on dance specific 3D scanned lasts

the Intrinsic protects and supports the wearer

·· Elastic binding for superior fit

providing sensory feedback (proprioception),

·· Flat pleats

controlled resistance and critical shock

·· Pre-sewn cross elastics

absorption. It supports the foot and arch and

·· Heat reducing Kashmir lining

allows the intrinsic muscles to recover when

·· Soft and durable high-grade canvas

at rest. SIZES

MB100C (Child): 7—3, MB100CL (Child large): 5—10, MB100A (Adult): 4—13. Available in half sizes.

WIDTHS

N, M, W

COLOUR

Pink, White, Black

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Elemental Reflex Leather Split Sole dance base support

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reflex contour

The Elemental Reflex is a new category of ballet footwear, featuring multiple protective and enabling performance technologies.

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impact protection

IDEAL FOR

·· Growing bodies ·· Climate adjustment. Heat and cold. ·· Supporting a developing technique ·· Long training and rehearsal sessions ·· Accentuating the arch ·· Alignment awareness i.e. ‘sensing’ pronation ·· Preparation for demi pointe and pointe work

Our two key technologies are featured: The Dance Base Support and Reflex Contour. The

FEATURES

Dance Base Support protects and supports

·· Patent applied Dance Base Support

the wearer providing sensory feedback

·· Patent applied Reflex Contour stretch panel,

(proprioception), controlled resistance and critical

expands as the foot grows

shock absorption while the Reflex Contour

·· Shock absorption cushioned heel

dynamically expands and contracts in sync with

·· Built on dance specific 3D scanned lasts

the dramatic changes of the dancers body,

·· Elastic binding for superior fit

maintaining aesthetic lines at all times.

·· Flat pleats

The strengthening and supportive features make this slipper an important tool to prepare for demi pointe and pointe work, while the Reflex Contour is ideal for growing bodies and various climates and conditions that can affect foot size.

·· Pre-sewn cross elastics ·· Heat reducing Kashmir lining ·· Soft and supportive high-grade leather SIZES

MB117C (Child): 7—3, MB117CL (Child large): 5—10. Available in half sizes.

WIDTHS

N, M, W

COLOUR Pink

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Intrinsic Reflex Canvas Split Sole dance base support

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reflex contour

The canvas alternative to the Elemental Reflex, the Intrinsic Reflex is the perfect companion for the emerging dancer.

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impact protection

IDEAL FOR

·· Growing bodies ·· Climate adjustment. Heat and cold. ·· Supporting a developing technique ·· Long training and rehearsal sessions ·· Accentuating the arch

The Dance Base Support protects and supports

·· Alignment awareness i.e. ‘sensing’ pronation

the wearer providing sensory feedback

·· Preparation for demi pointe and pointe work

(proprioception), controlled resistance and critical shock absorption while the Reflex Contour dynamically expands and contracts in sync with the dramatic changes of the dancers body,

FEATURES

·· Patent applied Dance Base Support ·· Patent applied Reflex Contour stretch panel expands as the foot grows

maintaining aesthetic lines at all times.

·· Shock absorption cushioned heel

The strengthening and supportive features make

·· Built on dance specific 3D scanned lasts

this slipper an important tool to prepare for demi

·· Elastic binding for superior fit

pointe and pointe work, while the Reflex Contour

·· Flat pleats

is ideal for growing bodies and various climates

·· Pre-sewn cross elastics

and conditions that can affect foot size.

·· Heat reducing Kashmir lining ·· Soft and durable high-grade canvas SIZES

MB105C (Child): 7—3, MB105CL (Child large): 5—10, MB105A (Adult): 4—13. Available in half sizes.

WIDTHS

N, M, W

COLOUR

Pink, White, Black

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Exo Compression Foot Glove performance compression

A new approach to contemporary dance footwear, the Exo protects the foot while compression technology aids recovery and performance.

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friction burn protection

IDEAL FOR

·· Bare foot appearance ·· Contemporary dance ·· Post-activity recovery FEATURES

·· Compression technology

The patent applied design is constructed from a seamless medical grade compression material

·· Full foot coverage for reduced friction burn ·· Reduce recovery time ·· Reduce tissue damage

that helps reduce muscle tear and limit soft

·· Increase energy

tissue damage. The Exo also encourages blood

·· Reduce toxins

flow from the foot to the heart, which in turn improves oxygenation and gives the dancer more energy in the feet and legs.

·· Digital topography contoured outsole ·· Seamless ·· Therapeutic

Muscle recovery is facilitated by reducing the

·· Breathable and luxurious

accumulation of toxins in the blood stream, and

·· Pinky toe protection

the gentle massaging properties will reduce the feeling of tired and achy legs.

SIZES

S, M, L

COLOUR Nude

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Black

Tan

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Protract Jazz Shoe dance base support

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impact protection

The Protract Jazz Shoe features the patent applied Dance Base Support that builds muscle strength and stability over time.

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ultra soft leather

IDEAL FOR

·· Commercial dance ·· Long training and rehearsal sessions ·· Teaching FEATURES

The shoe has been built on a dancer specific

·· Patent pending Dance Base Support

last that was created by utilising the latest

·· Built on dance specific 3D scanned lasts

3D scanning technology. This allows the

·· Shock absorption EVA heel

strengthening and support substructure that is

·· Reduced arch wrinkles

contained in the heel and arch, to sit perfectly

·· Full coverage EVA outsole

against the contours of the foot.

·· Stretch panel for superior fit

For the technology to work at its maximum, the shoes have been designed to fit snug and

·· Ultra-soft leather ·· Heat reducing Kashmir lining

the dancer will immediately feel the increased level of support for the arch. Due to the high impact nature of modern day movement and commercial jazz, the dancer can feel confident the Protract is providing them with the highest level of protection.

SIZES

MJ320C (Children’s): 7—3

MJ320A (Adult): 4—12 Available in half sizes.

WIDTHS

M, W

COLOUR

Black, Tan

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Blk/Blk

Blk/Pnk

Wht/Blu

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Gry/Gry

Gry/Yel


Sheer Dance Sneaker lightweight :

141 gm |

motion geometry flex panels

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impact protection

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spin pad

The mdm Sheer is an athletically styled high-tech dance sneaker, designed to offer exceptional support and protection for the foot and ankle.

·· Extremely light weight, less than

The Sheer features mdm Motion Geometry

·· Motion Geometry Flex panels

technology (a combination of panel design and

·· High impact absorption for maximum

IDEAL FOR

·· Commercial dance ·· Dance Fitness ·· Teaching ·· Street/Funk/Hip Hop FEATURES

141 grams (size 6)

materials selection) that dynamically adjusts to your foot using the latest materials and dance

protection of muscles and ligaments ·· Maximum arch support to protect the

shoe specific construction.

Intrinsic muscles of the foot ·· Help to reduce fatigue when dancing for long hours ·· High-density spin pad to assist demi-pointe turns ·· Breathable mesh sub upper ·· Low profile sleek design for unmatched aesthetic line ·· Velcro strap lock

SIZES

MS800: 4—10.5. Available in half sizes.

·· Non-marking outsole

COLOUR Blk/Blk, Blk/Pnk, Wht/Blu, Gry/Gry, Gry/Yel

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Studio Affiliate Program

Students will dance better and stronger. You’ll make more money, with zero hassle. Our Studio Affiliate Program is a way for students to save money and studios to raise their total

REFERRAL BONUS

profit. It is designed to reward the people most passionate and most knowledgeable about

If you successfully refer us

dance. We do this in two ways:

to other dance studios we will reward you with an extra 2.5% of all

1. Give dance studios the opportunity to make money with our exclusive, hassle-free

referred studios’ commission for 12 months. Please contact us

affiliate program.

for more information. 2. O  ffer students and dance teachers discount pricing on the best technical dance footwear that protects and lengthens their careers. The Studio Affiliate Program means that your students receive a 20% discount on the best products on the market. And for you it means regular commission payments from mdm without having to maintain stock or handle cash.

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The mdm Studio Affiliate Program. It’s as easy as..

1

2

3

Recommend mdm products

Student logs on to

You receive a commission

to your students. You can also

www.mdmdance.com and places

payment from mdm, paid

assist your students get the

their order, nominating your studio

monthly, and your students

right fit using our fit methods

prior to checkout. They receive a

receive their new shoes in 1-3

(see over page).

20% discount on their order.

business days.*

SIGN UP YOUR STUDIO TODAY AT: WWW.MDMDANCE.COM

*Rural areas may experience longer delivery times.

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Getting the Right Fit Fit is crucial to experiencing the performance benefits of our product. To ensure that every customer gets an accurate measurement, we’ve got three easy ways to get their exact fit:

Online Fit Quiz Our online Fit Quiz helps customers find their mdm size based on answers to detailed questions and measurements made by the customer. To ensure total peace of mind, a customer can elect to have additional sizes shipped to them, for a nominal fee, and return any surplus items to mdm.

Fit set at studio

Fit stick at studio

We supply the studio with a set of adult and

Studios that don’t keep a fit set can measure up

children’s size medium shoes and a fit stick.

students using our special mdm fit stick.

The studio helps fit students correctly.

This method also requires students to be assessed using the online fit quiz.

If your studio would prefer to fully stock our footwear on site please contact us directly. www.m d m dance .c o m


Mini Ambassadors Program We believe in acknowledging and rewarding emerging talent. Our Mini Ambassador program is a way for burgeoning dancers to get recognised for their hard work and perseverance.

What is it? The Mini Ambassador Program is a way for your best students to be rewarded for their commitment to dance.

How does it work? Each year tell us who your best/most deserving dancer is and we’ll reward them with an mdm gift pack, including a free pair of shoes. For your students to be eligible register your studio at: www.mdmdance.com

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mdm Performance Dancewear Lvl 1, 713 Glenferrie Rd Hawthorn VIC 3122 PO Box 2103 Hawthorn VIC 3122 T: +61 (3) 9815 2309 E: info@mdmdance.com www.mdmdance.com

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MDM Studio Sales Booklet