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Wednesday June 10, 2009 TODAY

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SWIFT CAREER ADVANCEMENT WITH MDIS For these two working professionals, heading back to the classroom was a valuable decision


he decision to return to the classrooms at the Management Development Institute of Singapore (MDIS) was a natural and practical one for two working professionals. While studying for Edith Cowan University’s (ECU) Bachelor of Business (Accounting) offered Clement Chan the double-edge advantage of attaining a degree and a pathway to becoming a Certified Public Accountant (CPA); its Bachelor of Communications (Communications Management) offered Cheryl Tan valuable insights that are crucial to excelling in the international advertising industry. The university is one of the largest universities in Western Australia. It is registered with the Registrar of Australian Tertiary Education, which ensures that its academic courses are recognised locally and internationally, and is known for its innovative and practical curriculum which is designed collaboratively with industry and professional bodies. His future is accounted for One year into his job as an audit assistant at one of the Big Four auditing firms, Clement decided that he needed to take a break from work if he wanted to advance his career. The 28-year-old, who has a diploma in accountancy, explained: “I realised that I needed to study in order to build up my foundation in accounting. A degree was a stepping stone to being on par with the rest of my peers.” So he quit his job in 2006 and enrolled at MDIS as a part-time student to study for ECU’s Bachelor of Business (Accounting). The accounting degree is accredited by CPA Australia, the Institute of Chartered Ac-

countants in Australia and the Institute of Certified Public Accountants of Singapore. “The curriculum was not only highly relevant to my area of work, it also had a good mix of theoretical and project-based learning.” On the programme, Clement brushed up on his knowledge of key topics, such as accounting, auditing and law, through intensive sessions conducted by faculty members from the Australian university. He was also convinced that the course offered an accelerated route to becoming a CPA – a professional accreditation that is highly valued by the industry. Graduates of the ECU programme are qualified to apply as associate members of CPA Australia. Those who wish to practice in Singapore as CPAs, will only have to complete the CPA Australia or the Institute of Certified Public Accountants of Singapore’s (ICPAS) Professional Examination to meet the requirements for becoming an associate member of ICPAS, instead of having to sit for multiple papers. Clement explained: “Our route to attaining the CPA qualification is comparable to any local university graduate’s – it’s faster than if you have to embark on the professional qualification for entry requirement from scratch.” Clement, who graduated last year, has since rejoined his former company as an auditor. With his degree in hand, he is now ready to embark on the next stage of his career – to become a CPA Singapore. Communicate like a professional For Cheryl Tan, global communication is more than just a catchphrase – it’s her job. The 24-year-old is an account executive at international advertising agency TEQUILA\, which is part of the TBWA\ network. Cheryl works on a global account which requires her to work closely with clients and colleagues from Asia, the Middle East, Europe and the Americas.

MDIS BUSINESS SCHOOL The MDIS Business School is one of the biggest business schools among private education organisations in Singapore. Through partnerships with universities from the United Kingdom, the United States, Australia and France, the school offers more than 40 programmes, ranging from certificates and diplomas to undergraduate and postgraduate degrees, to groom students as corporate leaders. Drawing from the experience of its teaching staff, who are faculty members from the various universities and industry professionals, students will be able to gain insights into diverse business fields such as accounting, entrepreneurship, management, finance, international business and business administration.

Through her part-time Bachelor of Communications (Communications Management) programme, she sharpened her business acumen as it gave her a macro view of the global business world and the need for customised communication solutions. The Integrated Marketing Communications, for instance, offered a good mix of topics such as direct marketing, sales promotion, advertising and public relations. For Cheryl, having a firm grasp of these topics will enable her to add more value to the work and aid in future career development. And the Communication Management module she attended helped bridge the cultural and communication differences between Cheryl and her overseas clients and colleagues . Cheryl has been working at TEQUILA\ for over two years. In addition to liaising with her colleagues and clients, her duties include performing competitive analysis and doing research to measure the effectiveness of advertising and communication strategies.

photos jason ho

For more information, log on to To request for a brochure, SMS <ECU><Name><Email> to 73333. You can also call 6247 9111 / 6372 1000 or email

“There is a communication research module coming up, which I feel is very important to my work. Today, a lot of brands are communicating with people around the world, and people from other countries are visiting Singapore, so you need to make sure that the brand is relevant to them as well. As the world changes, research is becoming a very significant part of communication.” The Bachelor of Communications degree at ECU is widely regarded as one of the best in Australia. The programme is designed to give students a strong focus on visual, oral, print and digital communications for the purpose of information dissemination, entertainment and education. The programme aims to develop professional and practical skills in graduates to enable them to excel in their work in the public relations, advertising and communications industries. It offers a flexible, interdisciplinary approach to learning and this allows students to tailor a programme that suits their interest and future ambitions. Armed with the extensive knowledge and insights drawn from her degree programme, Cheryl is set to succeed in her chosen industry. “A degree gives you skills you don’t have, and reaffirms the strengths you do have. To me, a very important part of education is its ability to challenge you and your opinions, and to push you beyond your boundaries in order to learn something new. I feel that ECU’s course curriculum has definitely delivered on these objectives.” — Melody Tan

Swift Career Advancement with MDIS  

For these two working professionals, heading back to the classroom was a valuable decision.

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