Issue 2 : S/S 2012
M att hew HOFF MA N AR T M EA DO W i n C EN TR AL PA RK
TREEHAUS© see more on page
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MATTHEW HOFFMAN
ART MEADOW Matthew has previously collaborated with HWKN (HOLLWICHKUSHNER) , C-LAB and INABA , NEIL DENARI , MAS CONTEXT , POLAR INERTIA , BRUCE MAU DESIGN, and the UNIVERSIT Y OF PENNSYLVANIA . Recipient of numerous awards for his architec tural design and research, Matthew ’s work addresses architec ture from the greater
contex t of pop - culture, with an emphasis on interac tivity and play in the name of architec tural ac tivism. Matthew runs his own creative agenc y under the name ART MEADOW.
in
CENTRAL PARK
from around the world.
(MoMA PS1) , and the ART MEADOW online presence. SUPERIRRESPONSIBLE in MAS CONTEXT . PUSHKIN masterplan with C-LAB and NEIL DENARI . ARTHAUS . HAUSMUSIC , a mobile pop-up space for BET . BQDEGA envisioned for CURBED . PRISONUSEUM . TMAF , a new airpor t located in central park, nyc. PIXELHAUS a
square, nyc.
home make - over set in los angeles.
projec ts in this por tfolio include:
ART MEADOW PT. 0
PART 1 , set in central park , new york city. TREEHAUS , the and
fun loving re -imagining of a children’s play set. Ar t Meadow works in a global contex t by stealing, mixing and mashing together pop culture, commerce, media and ar t. Matthew ’s work has been featured by The Los Angeles Times, Huffington Post, NBC, Fast Company, Fox Business News and the Wall Street Journal.
BOOM Communities in Palm Springs and Costa del Sol , Spain, created in collaboration with some of the best architec ts
CLOUDHAUS , in union WENDY Campaign
MAT THEW@ARTMEADOW.NE T
SEE MORE AT:
w. n e o d a e m t r a
t
we love PIXELHAUS!
PIXELHAUS
TYPE: Residential SIZE: 100 M2 LOCATION: Los Angeles, CA TAGS: Project, Haus Two newlywed’s bought their first home in Los Angeles; a 1950’s bungalow in need of a facelift. PIXELHAUS utilizes a simple material, the tile, beyond a traditional flat application to craft a 3-D canvas for living. The tiles provide a beautiful surface. simple in their arrangement and powerful in effect, this project takes a traditional tile application one step beyond by covering the entire studio and patio, and manipulating the envelop to create a perfect grid.
- Joe & Tomo Stevens a.k.a the clients
IN PROGRESS
MAGAZINE
TYPE: Print SIZE: -LOCATION: Everywhere TAGS: Project, Print
A R T FA C T O R Y TYPE: Cultural SIZE: 150,000 M2 LOCATION: New York, NY TAGS: Project, Culture
Co-curated with Francesca Giuliani. Issue #1 coming Fall 2012. Featuring Massimo Vignelli, TISSUE, Beauty Today, NICO + various Tumblr artists.
The iconic Domino Sugar Factory has stood empty on the banks of Williamsburg, Brooklyn since 2004. Community boards have battled developers, who have in turn bought and flipped the property repeatedly, with no group being able to develop a convincing plan for its redevelopment. The
waterfront itself has remained closed to local residents for over 150 years. Art Meadow is currently developing a vision to boldly reimagine the Williamsburg waterfront, and create a worldclass cultural institution within the shell of the abandoned Domino Sugar Factory. An
international cultural institution will be combined with a wide variety of practice and learning spaces, and topped off with 2,000 residential units.
WENDY
TYPE: Cultural, Print Client: MoMA PS1 SIZE: 150,000 M2 LOCATION: New York, NY TAGS: Project, Culture Since September 2011, I have spearheaded all communications efforts related to our winning MoMA PS1 entry, titled Wendy. From initial shortlisting, to competition presentation, to merchandizing and finished exhibits, my team has conceptualized and branded Wendy in a way that has never reached architecture before. Wendy’s superhero efforts have been recently featured in the New York Times, New York Magazine and Architect Magazine.
MY PRIORITY IS YOU AND YOUR EXPERIENCE.
DANCE FLOOR
EXPERIENCE
Open Area with Cool Air Breezes and Thundering Beats
DJ BOOTH
Suspended within one of Wendy’s Occupiable Arms
AIR PURIFICATION
Titania TiO2 Nanoparticle Coating on Translucent PVC Mesh
WATER ZONE
Water Cannon, Mist Cave, and Relaxation Pools
COOL ZONE
Cool Air Jets Powered by Big Ass Fans
SHADE
35% of the Site on Average
I OPTIMIZE MY DESIGN TO CREATE ZONES FOR YOUR PLEASURE.
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Wendy sits far enough away from the stage to let concerts go on unimpeded, but close enough to the entrance to create a lasting impression with visitors. Wendy bridges over walls into the large, medium, and small courtyard, unifying them in a singular space defined by one architectural move.
WWW.MEETWENDY.COM
120625_Wendy Exhibition.indd 3
Wendy optimizes every design element to maximize surface area and to create climatic and programmatic zones in the form of shaded seating, misting areas, and a DJ booth suspended in one of the many spiky projections overlooking the dance floor. A series of wading pools are filled by a cascading waterfall that punctuates one of the spikes. Above that is a protrusion which is armed with a water cannon designed to splash and cool visitors all summer long.
“[Wendy] features a scaffolding apparatus that resembles a three-dimensional, multi-pronged star enclosing nylon fabric treated with a chemical spray that neutralizes airborne pollutants.” - The New York Times
HOLLWICH KUSHNER
6/28/2012 12:46:10 PM
IN PROGRESS
“Wendy, a visitor who’s taken up residence in MoMA PS1’s two courtyards for the summer, is, well, a breath of fresh air. Lest your kids envision a reincarnation of the Peter Pan character, let them know that this Wendy is something/ someone even more magical: an enormous, mega-pointy 3-D star made of blue fabric that bursts through the scaffolding holding it together and peeks above the courtyard walls like a creature barely contained in a too-small cage. Most extraordinary of all, though, is what the architectural sculpture does: It cleans the very air around it. “ - Time Out New York
J2 HUB
TYPE: Cultural Client: KRE SIZE: 5,000 M2 LOCATION: Journal Square, NJ TAGS: Project, Culture
J2 HUB is a contemporary urban renewal experiment. For a few years, 50,000 square feet of free space in a reimagined 1970s brutalist building are being handed over to leading creatives from around the country. We would like to invite you to be a part of building a new, physical, social network.
J2 HUB is a contemporary urban renewal experiment. For a few years, 50,000 square feet of free space in a reimagined 1970’s brutalist building are being handed over to leading creatives from around the country. We would like to invite you to be a part of building a new, physical, social network.
CONTENTS 06 14 16 28
LOCATION & NEIGHBORHOOD BUILDING FACTS FLOOR PLANS TEAM
2
J2
Welcome to the New Creative HUB From dynamic start-ups to established enterprises in industries such as art, design, architecture, social media, technology, gaming, mobile applications, leadership, consulting, fashion, health and beauty, music, and more. The J2 HUB is about creating, connecting, collaborating and innovating.
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5
J2
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Journal Squared
A raw space transformed into a creative condenser.
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IN PROGRESS 560 ft
2
4
2
5
1
3
6
8
KEy Work Space
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BUILDING FLOORS
Lounge / Cafe Exhibition Services
KEY
PROTOTYPICAL FLOOR PLAN
Social Mixer Workspace
Amenities Core
◄ 6th Floor
1 2 3 4 5 6 7 8
Kitchenette Storage Lounge Semi-Private Desks Shared-Space Desks Conference Room Private Offices Lecture/Classroom
560 ft
2
◄ 5th Floor 4
◄ 4th Floor
2 5
1
3
6
◄ 3rd Floor 8 7
KEY
Social Mixer Workspace
◄ 2nd Floor 1 2 3 4 5 6 7 8
◄ Ground Floor
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15
3RD FLOOR PLAN
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Kitchenette Storage Lounge Semi-Private Desks Shared-Space Desks Conference Room Private Offices Lecture/Classroom
4TH FLOOR PLAN
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PHILOSOPHIES.
Fun is more! Real innovation can be instigated and cemented into place through fun. Injec ting fun aims to resurrec t the process of creating, experiencing and immersing oneself in new ideas of density and interac tion. Ar t Meadow engages visitors by proposing a museum for ar tistic creation, and Treehaus re -invents a childhood typology.
Collaboration is key Exper ts from within the field, and exper ts from without - they all make for richer projec ts. I’ve leveraged crowd-sourcing to make informed design decisions in a series of my projec ts. For BOOM we invited 20 other architec ture firms from around the world to contribute.
Social engines are drivers Interaction between human beings is the real currency for living. By establishing self-sustaining social engines at the core of each project I am able to craft spaces and homes that work for us, not the other way around.
I like to switch hats I work in a global contex t by stealing, mixing and mashing together pop culture, commerce, media, and ar t. Whether tasked to design a museum for a rural Pennsylvanian town, or research the US Government ’s commitment to environmental stewardship, to a new ar t museum set to rival the Metropolitan Museum of Ar t, I believe that good architec ture can’t be restric ted to formal enclosures.
Architecture can be more So of ten in projec ts, oppor tunities arise that expand beyond the traditional architec ture game of Schematic Design - Construc tion Administration. These oppor tunities allow me to reach deeper into issues and problems, leveraging creative problem solving into entirely new realms. I’ve produced a new plan for the Federal Super fund Program, and built a branded architec ture to redefine aging from social media.
MATTHEW HOFFMAN. Matthew is the projec t manager of Boom Communities at HWKN (Hollwich Kushner). Boom is a progressive series of communities being built around the world that brings together the best architec ts, researchers, engineers and polic ymakers from around the globe. By struc turing the brand as a highly collaborative process between a client, 15 architec ts and a crowd-sourced community effor t, Boom is redefining design for aging, urbanism and the LGBT Community.
Matthew has previously collaborated with C-LAB, The Columbia Laborator y for Architec tural Broadcasting, an experimental research unit devoted to the development of new forms of communication in architec ture, set up as a semiautonomous think and ac tion tank at the Graduate School of Architec ture, Planning and Preser vation at Columbia University.
Recipient of numerous awards for his architec tural design and research, Matthew ’s work addresses architec ture from the greater contex t of pop - culture, with an emphasis on interac tivity and play in the name of architec tural ac tivism.
Matthew award-winning thesis, titled Ar t Meadow, was conceived as both an idea and an ac tive creative agenc y. Ar t Meadow works in a global contex t by stealing, mixing and mashing together pop - culture, commerce, media and ar t. Initially formed as a response to the reduc tive processes of architec ture, it soon expanded to employ all facets of branding, marketing, architec ture, and ar ts, in an attempt to examine ever y minute facet of our collec ted lives, bit by bit.
Matthew ’s work has been featured by The Los Angeles Times, Huffington Post, NBC, Fast Company, Fox Business News and the Wall Street Journal.
CONTACT INFORMATION. T: +1-717-201-6746 E: matthew@ar tmeadow.net W: ar tmeadow.net
ar
d a e tm
et n . ow
CURRICULUM.
EDUCATION. 2012-Present 2005-2010
University of Pennsylvania, Lec turer, Philadelphia, PA, USA The Pennsylvania State University, Bachelor of Architec ture
PROFESSIONAL EXPERIENCE. 2009-Present 2010-Present 2010 2010 2010
ART MEADOW, Founder, New York , USA HOLLWICH KUSHNER LLC, Project Manager and Head of Business Development, New York, USA C-LAB, Studio -X, Designer and Consultant, New York , USA INABA, Designer, New York , USA Polar Iner tia Journal, Consultant, New York , USA
PUBLICATIONS AND AWARDS. 2012 2012 2011 2011 2010 2010 2010 2010 2010 2009 2008
Van Alen Institute. Invited to present work at “Por tfolio Speed Dating.” waag society. “A New Age for Pioneers.” co -authored with Matthias Hollwich Fox Business News. Interviewed in “Gay and Gray: New Housing Opportunities for Gay Seniors.” Los Angeles Times. Interviewed in “Housing for Boomer Retirees Requires Modern Thinking.” Reconstruc tion: Studies in Contemporar y Culture. Ar t Meadow feature and cover. MAS Contex t. PUBLIC Issue, author of “SUPERIRRESPONSIBLE” Kossman Thesis Awards, Finalist. The College of Ar ts and Architec ture Award for Creative Achievement. Stewardson Memorial Competition, Finalist. Corbelletti Competition, Excellence in Graphic Design. The Pennsylvania State University Design Excellence Award.
Matthew HOFFMAN
E E R T
S U A H
TREEHAUS
as a child I would have played here no matter what! - Alonso Ivanovich via facebook
super funky i dig it! - Joseph Cafuir via facebook
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TREEHAUS
TYPE: Playspace SIZE: 20 M2 LOCATION: anywhere TAGS: Project, Haus TREEHAUS is nothing like the static play-sets that litter parks and backyards around the country. Children climb into TREEHAUS from various entries, ladders and escape-hatches, to a magical interior that feels like a top-secret club house. From the interior, children move through the hollowed-core to the lookout nest, then back down through the enormous red fruit that pierce through the canopy, and plummet down the curling slide to the gigantic blades of grass and springy mushrooms around the trunk of TREEHAUS. The tiny footprint of TREEHAUS unfolds its full potential through a complex series of entrances, passageways and lookouts, layering play space on top of itself to form a dense and engaging experience for children of all ages. TREEHAUS is also expandable: multiple units can be connec ted together through rope bridges and hidden canopy tunnels, into sprawling aggregations that fit into any setting, a tight urban center, or large suburban playspace. Children will love exploring the magical TREEHAUS and let their imaginations run wild. TREEHAUS redefines playground.
TREEHAUS
◄ Elevation 1 ► Elevation 2 ▼ Axonometric
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▲ Plan 1 ► Plan 2
TREEHAUS
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O L C
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p m Co
CLOUDHAUS
n o i t eti
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CLOUDHAUS
TYPE: Spiritual Pop-up SIZE: 30 M2 LOCATION: Union Square NYC TAGS: Project, Haus The Seven Clouds of Glory that surrounded the Jewish People during the Exodus had a profound impact on them. This cloud-like manifestation of God’s presence created a holy space, a sanctuary, and living within that space elevated the nation to great spiritual heights. Protected from external influences and separated from the pursuit of the mundane, the Jews were able to occupy themselves constantly with Torah, mitzvot and character development. The Clouds of Glory not only enabled their physical existence in the desert, it provided ideal conditions for their spiritual life as well. Life within the clouds was a life of pure Kedusha, holiness.
▲ The Exodus ▼ Harlan Ellison. Paingod and Other Delusions.
“All around Gunnderson He could feel the heat. He could see his clothes sparking and disappearing. He could feel his hair charring at the tips. He could feel the strain of psi power in the air. But there was no effect on him. He was safe. Safe from the power of the blasters. Then he knew he didn’t have to run. He turned back to the cabin. T h e t w o p s i o i d s w e r e s t a r i n g a t h i m i n o p e n t e r r o r.”
CLOUDHAUS
Y 2010
◄ Abstract ▼ Interior
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► Exterior ▼ Plan
CLOUDHAUS
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Art Meadow Part 0
TYPE: Playspace SIZE: 100,000 M2 LOCATION: Central Park, NYC TAGS: Project, Award, Publication, ♥ ...or the Distributed Creation of Art in an Atomized Society Feral Artscape [feer-uhl ahrt-skap’] The creation, expression and re-appropriation of ART in its wild state, like wild animals or plants; not domesticated, cultivated or censured; ferocious.
Inhabitants transform and create their surroundings within ART MEADOW, according to their artistic vision. All movement and action becomes a part of the artistic endeavors of the whole, through an uninterrupted process of creation and re-creation, sustained by a generalized creativity that is manifested in all domains of activity. The inhabitant (you!) is invited to bring along an arsenal of tools and materials to facilitate their ART MEADOW experience. Likewise, the unprepared user simply re-appropriates found materials already within the structure. The seasoned ART MEADOW veteran would most likely develop an entire outfit for his self, or assemble a team of like-minded explorers for their expedition into the depths of ART MEADOW. Ar t museums and galleries today are boring. There is a great divide between the process of mak ing ART [the ar tist ’s studio] and experiencing ART as a spec tator [the ar t museum or galler y]. The traditional model of both ar t museums and galleries create a barrier between ar tistic creation and appreciation, which has led to a banal and soon to be irrelevant architec tural form. We are spoon fed collec tions along a predetermined path, which leaves little room for a truly personal experience or understanding of the ar tistic process.
In contrast to this, the Internet thrives on constant input and feedback , an ability to freely and instantly reconstitute itself. The ease and availability of content creation and re -appropriation has changed the way that we operate as individuals and as a society. By analyzing the effec ts of new media on our notions of identity, and applying this as an analogy to the creation of ar t, it is possible to foster a community completely devoted to exhibition and whimsical creation. In order to bridge this gap and create a new ART EXPERIENCE, a new type of environment must be created which destroys the division between ar twork and spec tator and in its place construc ts a collec tive involvement in all aspec ts of a moment in time, from the decor, to the ac tions of the inhabitants. This projec t creates a new LANDSCAPE OF MOVEMENT that takes the form of a massive urban playground in Central Park , New York . Using the theories of the Situationists [Constant ’s New Babylon], ideas of Bigness [ Voluntar y Prisoners by OMA], and architec ture of the endless interior [MVRDV and SANAA] as springboards, this projec t seeks to create a new typology that will save ar t and the ar tistic experience from the drudger y of existing museum and galler y environments. ART MEADOW [museum + nightclub
+ sandbox + sovereign city-state] will resurrec t the process of creating, experiencing and immersing oneself with ART by removing the idea of the ar tist as the solitar y creator and replacing it with an environment of continuous creation brought for th by collec tive involvement. The necessity of this space leads to an abandonment of the architec t as a creator of exac t and unbending space through the formal enclosures of floors, walls and ceilings, and instead replaces the traditional role of the architec t with that of a strategist of space creation, outlining processes of space creation through models and k its of architec tural pieces to then be appropriated and altered by amateur designers in an environment devoted to the continuous creation of ART.
ART MEADOW PT. 0
= ≠
TOWARDS
a
NEW ART MOVE MENT
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A
t c a r bst Inhabitants will transform and recreate their surroundings within the structure according to their artistic vision. All movement and action will become a part of the artistic endeavors of the whole, thru an uninterrupted process of creation and re-creation, sustained by a generalized creativity that is manifested in all domains of activity.
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Devices
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CENTRAL PARK
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MANHAT TAN
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◄ Manhattan ▼ Situation Plan
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MASLOW ’S
study of
PERSONAL NEEDS
ART MEADOW PT. 0
ram g o r P Y R G The HUN % Daily Values
Programs are defined and arrange inside of one another: The Hungr y Program; like hungr y animals, they have swallowed a large amount of information, sensations, perspec tives, moods and environments and compress them into a simple or thogonal shape. The result is an endless interior; the forms offer infinite internal possibilities and contain a wide variety of interconnec ting spaces.
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▲ Program ► Spread! ▼ Courtyards ► ► Diagram
ART MEADOW PT. 0
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The dense horizontal structural matrix supports the varied program beneath it, like fruit hanging from a tree. By varying the opening in this matrix, a new tree canopy condition is created with a dense landscape beneath it, forming a dense programmatic knot of forest, park and ar t within Central Park.
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▲ Plan Detail ◄ Exploded Axon
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BQDEGA
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BQDEGA
CLIENT: Curbed, Eater and Racked TYPE: Retail SIZE: 75 M2 LOCATION: NYC Subway TAGS: Project, Graphics, Publication “By mashing together the bodega and the NYC subway system, it’s possible to reimagine both,” says Hoffman, “and create a whole new space for socializing, gossiping, and shopping – all while commuting, turning New Yorker’s least favorite activity into the most memorable.”
Historically, bodegas have served as social gathering centers for neighborhoods, going far beyond super markets and grocery stores by offering informal services like jobs connections and advice on finding apartments. Unfortunately, New York City’s bodegas have been closing by the hundreds over the past few years, not being able to compete with big chain stores like CVS and Duane Reade. Business Insider published a startling statistic that “in 2010 on a 33-block stretch of Broadway alone there were 137 store closures.” Where can we find a new home for bodegas and reinvigorate them as social hubs? The interesting thing is that we as New Yorkers are closest together in the subway, and yet subway cars are actually the most unsocial spaces in the city – everyone does their best to ignore each other. BQDEGA mashes the two together - creating a bodega within a NYC subway car - to be inserted on any of the MTA lines. By inserting a bodega into a subway car, it is possible to recreate that social engine that used to be the center of bodegas, and also improve the NYC subway by offering a new mobile place to shop, gossip and gather.
“We’ve seen two visions of the possible future bodegas of New York City: the lobby bodega and bo-daycare, a bodega with 24-hour daycare. Now Matthew Hoffman of Art Meadow presents BQDEGA, a bodega inserted into a subway car and a scheme for bringing back the bodega as social hub. Hoffman tells us. The interesting thing is that we as New Yorkers are closest together in the subway, and yet subway cars are actually the most unsocial spaces in the city—everyone does their best to ignore each other. By inserting a bodega into a subway car, it is possible to recreate that social engine that used to be the center of bodegas, and also improve the NYC subway by offering a new mobile place to shop, gossip and gather.”
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Art Meadow Part 1
TYPE: Playspace SIZE: 100,000 M2 LOCATION: Central Park, NYC TAGS: Project, Award, Publication, ♥ ...or the Distributed Creation of Art in an Atomized Society Feral Artscape [feer-uhl ahrt-skap’] The creation, expression and re-appropriation of ART in its wild state, like wild animals or plants; not domesticated, cultivated or censured; ferocious.
ART MEADOW PT. 1
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▲ ▲ Central Park ▲ Situation Plan
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▲ Program Organization ◄ Building Blocks
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▲ Landscape Generation ◄ Wa n d e r e r A b o v e t h e A r t M e a d o w ▼ Site Diagram
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n a l P n i slices
◄ ◄ 15’-0” - 24’-0” ◄ 24’-0” - 33’-0” ► 33’-0” - 42’-0”
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GROUND FLOOR PLAN DE TAIL
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GROUND FLOOR PLAN DE TAIL
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FLOOR PLAN DE TAIL AT 24’-0” - 48’-0” of ART MEADOW
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FLOOR PLAN DE TAIL AT 24’-0” - 48’-0” of ART MEADOW
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SEC TION
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PANORAMA
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I RP
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PRISON MUSEUM
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PRISON MUSEUM TYPE: Museum SIZE: 1,000 M2 LOCATION: Norristown, PA TAGS: Project, Award
For 150 years the Norristown County Prison has remained an impermeable object in the suburban fabric. Historically, the facade of the prison, and the monolithic wall which surrounds the site, separated the prisoners from society and vice versa. To the prisoners, life beyond the walls was represented through sound, memories, and inference. To the inhabitants of Norristown, the walls of the prison signify the same thing and are experienced in similar ways.
e h t n i t n i e e at no po s e l p o e can p g n i d l i u b side, t u o e l p o other pe rsa. e v e c i v and
PRISON MUSEUM
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PRISON MUSEUM
◄ Exploded Axonometric ▲ Plan - Ground Floor ▼ P l a n - 1 st F l o o r
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PRISON MUSEUM
INTERIOR COURT YARD
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E L B IS
SUPERIRRESPONSIBLE
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SUPERIRRESPONSIBLE
VALLEY OF THE DRUMS
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KENTUCKY
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SUPERIRRESPONSIBLE
VALLEY OF THE DRUMS
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SUPERIRRESPONSIBLE
SHARON STEEL SUPERFUND SITE
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SUPERIRRESPONSIBLE
GOWANUS CANAL
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BROOKLYN, NY
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SUPERIRRESPONSIBLE
VALLEY OF THE DRUMS
IN
KENTUCKY
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Articles: GAWKER: “Huffington Post Serves up Hoax on Front Page”
Central Park squanders 843 acres of the most valuable real estate in the world.
GOTHAMIST: “Manhattan Airport Foundation’s Bold Plan for Central Park”
New York City is the cultural and financial capital of the world. It is also our nation’s most densely populated urban area. Yet surprisingly, New York City has no viable airport. JFK, La Guardia and Newark may work for people who live in certain outer boroughs. But they are not an acceptable option for the majority of New Yorkers, requiring travel through some of the most congested traffic arteries in the nation. A journey which by train takes nearly two hours and by automobile can take up to three hours. For a place which purports itself to be the greatest city in the world, this is not a workable model.
THE GUARDIAN: “Who’s behind the plan to pave Central Park and build an airport?” US NEWS: “Central Park Airport Proposal Brings Internet Fame to Environmental Parodists” DAILY MAIL: “New York’s Central Park could be bulldozed to make way for new Manhattan Airport” FAST COMPANY: “The Central Park International Airport Hoax, Explained” GOOD: “Does Manhattan Need an Airport Instead of That Park?” CURBED: “Architectural Craziness Redux: Meet Manhattan Airport!” PROJECT: The Manhattan Airport Foundation TYPE: Visuals SIZE: -LOCATION: Web TAGS: Project, Graphics, Publication
Davenport, Iowa has an airport. Tallahassee has one. And so does Lexington, Kentucky. But New York City doesn’t. Amazingly, there is still a large, undeveloped and underutilized site in the center of New York City. In fact, this site has remained undeveloped for so long that many of us forget it even exists. It’s called Central Park. Ask most New Yorkers when was the last time they visited it. Statistically that number is fewer than one visit per person per year. But how many times did those same New Yorkers go the airport? It doesn’t take long to realize Central Park squanders 843 acres of the most valuable real estate in the world. But it doesn’t have to stay this way. In the past decade
residents of high-density areas the world over have empowered themselves to reclaim disused and blighted urban spaces and infuse them with new life and new sense of purpose. From London’s Tate Modern to Paris’ Promenade Plantee to New York’s own High Line examples abound of this enlightened philosophy of urban conservationism. Our regional airports are more overcrowded than ever. Millions of skilled workers are without jobs. And Congress stands ready to spend billions on shovel-ready stimulus programs to reenergize our economy and get New Yorkers back to work. One day New Yorkers will move seamlessly between Midtown and Shinjuku without ever setting foot in an automobile. We will cross 59th Street and enter into a unique urban oasis, a place seemingly apart from the rest of Manhattan yet existing at its very core. And figuratively serving as its very lifeblood. A relic of our past magically transformed and reinfused with purpose. An unprecedented transportation amenity
connecting us with London, Hong Kong, and the other great cultural capitals of the world. Public dollars helped create Central Park in the 1850s. And public responsibility dictates that we transform this underutilized asset into something we so desperately need today. Manhattan Airport will prove New York City no longer allows it’s vestigial prewar cityscape to languish in irrelevance but instead reinvents these spaces with a daring and inspired bravado truly befitting one of the world’s great cities. The moment is now.
MANHATTAN AIRPORT
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◄ Manhattan ► The Guardian
MANHATTAN AIRPORT
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MANHATTAN AIRPORT
▲ Looking East ▼ Looking West
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MANHATTAN AIRPORT
s s a l B r in g o p o r P t r is t s .' o t a l Pa ro d P a r k A ir p n l e a r m t n n o e ir 'C Env Fa m e t o In t e r n e t s -US New
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BET Jumpbox
TYPE: Mobile SIZE: 40 M2 LOCATION: Everywhere! TAGS: Project, Award, Haus, Publication, Branding
Developing a community-based interaction between the creation of music and the community, designer Matthew Hoffman ART MEADOW has devised a mobile recording studio or a platform that helps in transportation of the culture, interaction between the mobile unit (visual and auditory) and the broadcast of that interaction. The “BET,� as the designer calls his our Jump Box, works as a mobile concert venue with integrated staging and sound-system, accentuating the bond between hip-hop music and urban culture. Featuring a compact, affordable, customizable and sustainable urban environment capable of quick shipment, the Jump Box also boasts technological integration based on the open source standards and web ordering.
HAUSMUSIC
STUDY MODEL I
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HAUSMUSIC
▲ Study Model II ◄ Study Model III - Chasis
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HAUSMUSIC
STUDY MODEL IV
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► Deployed on Site ▼ Wing Study I ▼ ▼ Wing Study II
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▲ ▲ Wings Unfolded ▲ View from Above ► Recording Studio
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T L I T
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T I LT H A U S
TYPE: Residence SIZE: 50 M2 LOCATION: State College, PA TAGS: Project, Haus
Tilt that cube!
There is a tension between the rigid geometry of the cube, and the dynamic organicism of nature surrounding it. To further exacerbate the relationship between the two, the cube is lightly placed on a hill, no longer vertical but tilted, remaining in place by friction. Upon entering the structure, there is a large living space with a work area, kitchenette, and a large table for lavish soirees. The circulation wraps around the outside of the cube, leaving the central space empty to accentuate the height, and views to the outside.
▲ ▲ Site Plan ▲ Section ► Ground Floor Plan ◄ Interior
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Piazza Dei Cinquecento, Roma, IT TYPE: Urbanism SIZE: 10,000 M2 LOCATION: Roma, IT TAGS: Project
For most visitors Piazza Dei Cinquecento is the place of their first impact with the complexity of this City, a place of sharp conflict both in forms and in scale, in many parts not yet architecturally resolved. When you exit the train station, which is reassuring in its rigorous functionalism, you meet a huge formless open space, beyond which the big measured mass of the Diocletian Terms closes your sights. We were asked to redesign the eastern half of the piazza, to create a new eastern edge. My project replaced the existing Compartmental RR building and was built to the height of the Termini Station front: 130 m. long x 28 m. high. (408 ft. x 92 ft) Within this envelope it will house: at higher floors an hotel (and maybe some offices). The lower floors will be considered an urban hub, an extension of the open space of the piazza, housing commercial, cultural, tourist and leisure facilities. My project created a perimeter of program to wrap the edge of the piazza, which was in turn stabilized by the circulation which took the form of a square in plan.
▲ ▲ Logo ▲ A Formal Solution ▼ Existing Facade
ROMA
▲▼ Clogged with motorists
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ROMA
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zza a n e w p ia m . g in m a r F for d y n a m ic w it h in a ▲ Massing I ▼ Massing II
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▲ Massing III ▼ Massing IV
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it h a p ia z z a w e h t e m a Fr m. ar ved for s im p le c
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ROMA
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ROMA
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SECTION AA
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SECTION DD
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▲ West Section ► Facade Detail ▼ North Section
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POLAR INERTIA TYPE: Media SIZE: -LOCATION: Everywhere TAGS: Project, Graphics, Publication
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PROJECT: Artmeadow.net TYPE: Website SIZE: -A matrix of projects constantly create a dialogue between each other.
.net
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MAT THEW@ARTMEADOW.NE T
SEE MORE AT: .net
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