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DROIDS


meet the team

We are Mari-Anna Debel / Isa Lapera / Monica Prunell During 10 weeks we worked together in order to create a Ser vice for a special group of freaky people of Barcelona. We were inspired to choose this target thanks to our first tutor - Ariel Guersenzvaigand. That inspiration never left us and we were able to finish this project with a lot of passion and effor t thanks to our final tutor - Cristina Taverner.


contents

PREFACE

ORIGINS

TOOLS

TOUCH POINTS

EXTRA

Droids

Youth Needs

Business Canvas

The Center

Autorun

The Service

The Geeks

Visual Map

Digital

Documentation

Interviews and Inputs

Persona Profile

Advertising

Interviews

Target needs

Customer Journey

Accessories

Story Telling

Blueprint

Service Proposal

Salon de Manga


Preface


DROIDS we are different

Droids Is a name of a ser vice for freaky people of Barcelona that we were working on. That name was chosen after making an investigation among the target and brainstorming all the names that were proposed. Resulted that the “Droids”, which is actually a name of robots from Star Wars, is best known by any geek, or how we also called them - freaky people! In a good manner of course. This service aims to connect specific groups of “Geeks” from all over the city in order to provide them with different types of information, special offers, activities, materials and as well unite them all together in one central point with a possibility to meet face to face.


The service consists of two points

digital

physical

WEB & APP

CENTER

A website and application are used for getting information, making reservations and communication.

All activities take place in the Droids center. It contains : A bar / An outdoor amphitheatre Computer room / Screens rooms Workshop room / Shopping center Expocition


Origins


Mobility Security Entertainment

YOUTH NEEDS

Technology

Socialize

Independance

Education & Work


Youth needs In the beginning of this project we were asked to analyze a youth needs nowadays. We ended up with 7 main needs that we consider most important. Those are: - Mobility - Security - Technology - Education and Work - Independance - Socialize - Entertainment We also discovered a connection between some of them and as a result we ended up with a sort of cycle, that is clearly shown in the mood board on the left. As for eample: when we talk about security we should also think about technology as these terms are connected in everyday life! And same thing happens with technology and education, they both go together in most cases.


i

welcome

interview questions and inputs


interview questions GENERAL QUESTIONS - INTRODUCTION

group 1 : COSPLAY GEEKS

group 1I : SERIES / MOVIES GEEKS

Could you tell us your name and your age?

Earlier you mentioned that you like Manga, do you know there is a “SALON DE MANGA� expo in FIRA, starting October 31st? Are you planning to visit it?

What kind of movies or series do you like? What is your favorite one?

What is your occupation? Or do you still study? Where do you see yourself in 10 years? How does a normal day in your life look like? What do you like to do during your free time? How does your hobby influence on your daily life? How important is it? How did it all happen, your hobby? Was there some special person who dived you in this new world? Do you remember how old were you when you started your new hobby? Some people like historical characters, others prefer manga or comics ones. There are many different groups, to which one would you refer yourself?

And if you are going there, will you be just a viewer or an active participant. Who are you going to be dressed like? Are you an active cosplayer? Do you visit other countries for the big cosplay events/ conferences? Where do you get the material for your cosplay outfits? Do you always choose the same theme or character or you prefer making a change each year? What do you think, are there many cosplay fans in Barcelona? Where can they normally be found during the week and weekends? Have you ever attended a cosplay conference? Ever participated in the competition? What do you like the most of doing a cosplay?

What is it so special about this specific movie/ series? What makes it differ from others? Do your friends share your preferences with you about series or movies? Do you organize meet-ups or marathons for watching the movies or series?


group I1I : VIDEO GAMES GEEKS “GAMERS” How do you feel about video games and what genre do you prefer? Normally you prefer online games or offline? / if a person says he prefers online games / There is a range variety of online games, like World of Warcraft, Lineage II, AION, Final Fantasy, e.t.c. Which one do you prefer, which is your favorite one? How many hours per day you usually spend playing videogames? In online games you can communicate with other gamers via special chats or by using programs, like Ventrilo or TeamSpeak. Did you manage to make new friend in online games? Do you spend time with them only while playing or you communicate offline as well? Is it common for you to meet with your friends from games? How often does it happen?

GENERAL QUESTIONS - FINAL When you meet, where do you usually go? What do you do? Is there some special place where you always meet? Or is it always different?

If you think of an ideal place to gather together with other cosplay or game /series lovers / comrades, How do you imagine it?

What do you think, is it better to meet on an open space or some bar/cafeteria, or at home?

Finally, there are many people who are still ashamed of their hobby and they don’t participate in these events. What would you say to someone, who hardly knows this world, to convince him/her to attend an event/conference?

/ if a person says he prefers offline games / There is a range variety of offline videogames. Which one do you prefer, which is your favorite one? Where do you play? Do you organize tournaments with your friends anywhere?


inputs DANI 21 y, GAME WORKSHOP STAFF

GERARD 26 y. ONLINE GAMER

ALFONSO/ANDREU 35/38 y. V.G.SALESMEN

“Game Workshop” is a Warhammers shop

Going out or playing a games with my friends

It’s not just work, it is also a hobby

Play in order to relax and have fun

Today they sell you smoke, you don’t have physical games, it is a commercial issue, and it is very well thought.

A very social game

I would never give up doing something that I like just for playing

Provides a different degree All types of people come to Workshop: Doctors, Lawyers, old people, young people, children It’s a hobby and it has a very big community Playes really enjoy it There are even International competitions I can teach different toys painture technique, while at home it is not that possible Mostly men visit our Workshop Girls are only painting, guys are doing both, painting and playing

Is a fun way to entertain and it helps to de-stress I’ve always thrown a little more to the strategy. There’re games that are only for solo player with a very interesting story, I play 3 hours per day more or less I made a lot of new friends on online games and I meet some of them face to face When we meet we go out and drink

New generations accept that Video games are changing, they look like movies. They’re getting the big industries Retro Barcelona is an event dedicated to computers and consoles Nowadays, everything is online and nobody wants to meet face to face. As for us, we like to play console games with four controllers together, side by side, you can see sides of faces like that Game Industry changes. They sell you easy games so that you finish them quickly and buy new ones In Japan you can still find amusement arcades machines


NATALIA 20 y, ACTIVE COSPLAYER

ANNA 27 y. ONLINE GAMER

ALEX 24 y. SERIES GEEK

You can be whomever you want, act how you want!

Playing. It’s like my second life

Game of Thrones! Just love it. Walking Dead is cool.

It’s like a drug! And I am very addicted! I spend more time playing than my husband does

After we watch one we love to discuss it while drinking a beer

I love different characters, historical, Manga, I also love some from series

Frequent game updates don’t give you a chance to finish the game and get bored

I wish one day I’ll have a wife, same passionate for series as I am

Every outfit needs a lot of time and effort Imagine, how many sleepless nights we have while crafting our outfits!

Usually I’m not playing all the time but my character is always online

A big screen is a must have!

My friends with whom I played online games inspired me.

We, cosplayers, usually have a normal life If we want to meet together we do that, we go to cafes, bars, we meet at home Find friend who will support you I believe it is art, a contemporary art and everybody has rights to be an artist.

Usually we communicated in Ventrilo We discuss future game events, like for example castle sieges Some of my friends love cosplay and role game so we meet on an open air a lot We love making photos every time we meet Try communicating on gamer forums

Everything depends of who you are surrounded with


the “GEEK” and its needs


“GEEK” Concept Definition Is a person, who is very enthusiastic and obsessed by a certain topic of interest. Actually there are a lot’s of different geeks (see next page for an explanation) In this case we chose SERIES/ COSPLAY/ VIDEOGAMES geeks as we are mostly interested in creating something new for this “freeky” group as there are very few activities available for them. All 3 go together because they have many similar touch points. First of all, all three groups can be treated as a Japanese theme as well as U.S theme. For example - An online gamer plays final fantasy game. A cosplayer as well plays it and chooses to dress like its characters on congresses. A series lover loves to watch final fantasy anime series. So they all have something in comon and they all apreciate each others hobby as well as they have similar topics to discuss. And that’s why usually we can find all 3 in the same comix/cosplay outfits/ fantasy figures, e.t.c. shops. They have too much in common.

WHY?

WHAT?

One of our main reasons why we chose this topic is because it is not yet well observed and opened in Barcelona.

We want to investigate all the possible activities that geeks do, visit and take part in. To find out more information about that, we will start from researching geek forums and then we also plan to visit the Salon de Manga congress on 31st of October.

It is also very interesting for us to get in touch with a new creative field that is represented via costume-plays, e.t.c , and that has few possibilities to be observed, as for example during special festivals, that take place only once or twice a year. We hope to find an interesting solution to make this kind of topic more open-minded and active in Barcelona. Thus, as one of our objectives, we hope to find a way to get people out of their homes and to help the beginners overcome their fear.

WHO? We are going to study people that are “geeks”: people that are obsessed by different, “strange” interests, like for example: cosplay. We intend to analyze both sexes and different ages in order to enter deeply in this new world for us.

WHEN? Since we don’t have a lot of information about the topic we are to study, we have to make first observations, to find out when is the best time to analyze.

WHERE? First of all we are to observe internet sources, like forums and special web sites to get in touch with “geeks”. Secondly, we are to visit a “Salon de Manga” in Fira de Barcelona to feel the atmosphere of this extraordinary world, to make interviews with the real fans and to find the missing answers to our questions.


Target needs

After analysing the interviews and all the material studied about our target, we came to the following conclusions: Unfortunately, there are very few places in Barcelona, where you can go and meet with teammates (gamers/series lovers/ cosplayers) and calmly discuss favorite hobby without strange views from anybody who’s near, where you can learn something new or vice versa - show your knowledge and special abilities. As well, the number of held events, dedicated to our freaks, leaves much to be desired. Due to these lacks, “Geeks“ feel themselves very uncomfortable and are forced to spend more time alone at home, playing, watching series, etc. They become more closed for society, and it doesn’t mean that this is what they want. They do communicate a lot with their own kind via different programs, forums, chats, etc. but don’t go out a lot all together. Since this kind of society is not so rare, despite the fact that they are not likely popping out, they still deserve their own community to be in touch all together and be able to know that they are not alone, and understand that being a “geek“ is a new, modern way of life.


story telling


CASE 1

CASE 2

It would be great to discuss it with someone

The Star Wars movie is great!

I wish I had someone who could help me with this cosplay outfit....

CASE 3 We’re a little crammed here ....

Would be great to go play somewhere comfortably

And the TV is very small .... can’t see anything

With a large TV and new playmates

Through this storytelling we wanted to show the daily journey of some of our users. The first one is sad because he can’t share his opinion of the serie with anybody, and wonders how good it could be having someone to talk with. The second case shows a cosplay girl that has a lack of experience in creating cool outfits. The third case shows a group of friends that love playing videogames together but they feel crammed at their homes and sad with their small TVs, so they are dreaming of a perfect place to play consolas, with a large screen. The fourth case is a warhammer fan, he is passionate about it but doesn’t have enough experience to create his own figures,and he doesn’t know anybody who could help him. And the last case is a representation of a usual situation in wich geek people meet at a bar for example and feel very uncomfortable and a bit ashamed because people that surround them give them strange glances, so they wonder of a place where they can go and stay comfortable and relax without people talking about them.


CASE 4 I don’t know which color to paint the shield of this Warhammer ...

I will look at some internet forum...

I wish I could find someone who could help me....

CASE 5

Seriously?

That girl over there is watching us ...

Let’s go!


And we found a solution!


Service Proposal Our service aims to connect specific groups of “Geeks” from all over the city in order to provide them with different types of information, special offers, activities, materials and as well unite them all together in one central point with a possibility to meet face to face. A Central Point First of all, our service package is going to include a central point, which is a sort of a “geek” community, a meeting point. Although there are many feaky points all over Barcelona ( img 1 ), in different districts, our central point is going to be placed in the “Ttriangulo Friki” zone ( img 2 ), where most of the thematic shops are situated – near Arc de Triomphe. The center point will serve as a place where “geeks” can interact, play games, participate in workshops, watch series and many more. A place where they will be able to make new friends, learn something new and have a pleasant time. For customer convenience, we also plan to launch digital information systems in order to keep our target in touch with the main center as well as provide them with all the needs no matter where they are, at any time of the day or night.

Img 1 / Barcelona Friki points

Img 2 “Triangulo Friki”


Tools


business canvas and visual map


key partners

key activities

value proposition

costomer relationships

customers segments

- Design (Web, app, space, ...) They will provide us the communication design for the user, through the design of a website, the design of a mobile application, the design of the center point, the space.... - Casals The Casals will help us to make ourselves known to those young people who love this world and want to meet new people, stay informed and have a place to go learn something new and realize activities. - Advertising & Media (Advertising and Marketing) Advertising through various media will help us to advertise our service, use advertising in magazines, videos, and thus reach a wider audience. - Bookstores The comic book stores have a large number of our target users; they will help us to reach them. We will also help them to sell their products. - Costume Shops As well as comic book stores, the cosplay stores have a large number of our target users, they will help us to reach them as well. We will also help them to sell their products. - Electronics Stores They will help us as we will help them, same as comics stores and costume shops. - Customer service We need a user service, where we can pick up new ideas and help them

Our key activities are: - Organize events - Comic’s signatures - Products at a lower price - Space reservation - Bar - Promotions - Activities - Exhibitions - Discounts for special events - Workshops

The value that we deliver to the customer is a keeping contact with each other. We offer a commodity and security atmosphere. And they don’t pay for it because it is sponsored.

Our relationship with the Costumers will be helping them to feel comfortable and safe in the environment they are choosing.

Our most important clients are Geeks: - Comics fans - Cosplayers - Boardgames fans (+ warhamers) - Series fans - Gamers (computer and consoles)

key resources

The costumer’s need that we are satisfying is that right now there is that right now there is not service for go and take a break, play, have fun with people with the same preference, so we can solve this problem with this space and application.

Our key resources are: - Workshops - Activities - Conferences - Exhibitions - Games - Bar - Library - Contests - Advertising - Film and series’s marathons - Performances

We offer to the users an application and a space to be informed of all the things that happen in Barcelona related with geek’s world; also we do schedules of some activities, conferences, sings, workshops, etc

We want to equalize this segment of interest on the same level as other young segments. We calculate an enormous impact in Barcelona city because it is a new space and there is nothing similar yet created.

They are an active part of the business because they are users and at the same time can encourage other people to use the service.

channels

Our costumers segments also include young people who might find interest in visiting our center. And as well advertisers: - Any company/company owner, who is in contact with “geek’s” topics. - Any media company that makes products for young people and may be interested in geek’s “topics”.

First of all we will start for advertised of ourselves in geek’s shops and libraries, cafes and bars dedicated to young people, organisations for young people (casals), media (flaxbac, 40 principales, special geek’s forums) and youngsters magazines (Yorocobu). And when they know us we will keep in thought with them via: social networks (facebook, instagram, twiter), our official website, our mobile application, and finally face to face.

Key resources we own are: - App - Web - Informative points - Central Point - Digital media - Bar - Minishop

cost structure

revenue streams

The most important costs inherent in our business model would be the infrastructure. We will hire professionals to hold workshops and different events, and as well, programmers, technicians and designers to develop digital communication. The most expensive Key Resources would be building the infrastructure and web + application development and management. As for the Key Activities, all the infrastructure segments will need a lot of effort and a brilliant team to have a reliable service and information.

The service is half free (sponsored), half paid, as we are offering several services to be paid for: bar-cafe, tv rooms reservation, thematic shops and special paid edition workshops. The way our services would be paid for will depend on an occasion. Some of them will have to be prepaid before using web or app, or at our centre reception desk and some will have to be paid when visiting the centre. Payment would be available in both, cash and digital system.


chat

? information

sponsor app

reservation

events 1 schedule

Customer service Electronics Stores Costume Shops Bookstores Advertising & Media Casals Design

i

€ forums

web i

map of interesting points shops bars meetings

amphiteatre membership

propositions activities !

identity card

reception

information ponit

discounts pick up point

Our service is composed of some touchpoints such as an app, web and service center.

reservation

game zone

permanent workshops

€ exposition

special speakers

display and sell

i

shop

i

library

Service Center i

In our visual map we want to represent the service we have created, that is designated to the freaky people.

bar

workshop room

Visual Map

relax and social zone

screen room

computer room comfortable and safe enviroment

geek ?


THE SERVICE CENTER

THE APP AND THE WEB

The service center will offer various services, such as , for examlple, a screen room, where users can enjoy movies or series marathons, special screenings and premieres, as well as play consoles. We will also have the services of a bar, where users can have a coffee, a beer, or Cacaolat while playing RPGs, it will be a comfortable space where you can be with your friends and as well enjoy a library in which it is goin to be posible to read comfortably and enjoy many comics and books. Guests can also enjoy an amphitheater, where they can enjoy performances, film them and then project them, and as well visit some conferences. Another interesting space that we should mention about is a computer room, where you can make online competitions, meet friends or have a good internet connection to play in a more comfortable way.

Moreover we have the app, which will offer us stay in touch with all the activities that take place in the central point or out of it, chat with friends or acquaintances, reserve a space in the center point. In other words, stay informed.

There will also be a commercial space, where you can buy items for your cosplays or buy comics at a better price. One of the most interesting spaces will be dedicated to workshops, that will be held in diferent themes and atracted by famous characters and profesionals in order to make special clases. The las tones will have to be paid for in order to able to assist. Another special space that we would like to describe is an exposition galery, where everyboduy will have an opportunity to expose all the fan art fworks, paintings, costumes, etc. The users will be able to sell their artworks that way and recieve money for that, leavin a small % of sales to our center. Most of these services will generate cash to the service that together with the sponsors help will make it a self-sufficient space. All the money earned or received will be re-invested. Within the group of sponsors we have from costume shops, electronic stores, book stores, casals up to video game brands.

Moreover, in line with the app, we have the website, which offers many services same as the app but as well some forums, a space to propose activities, a map with interesting points (might be shops, events or exhibitions). Also from the website you can become a member and pick up your card at the service center afterwards. Both, the web and the app, will require the maintenance of a comunity manager / IT or a team dedicated to this purpose, in order to have all the information up to date.


persona profile


Quim / 23 years old

Alex / 29 years old

DESCRIPTION

DESCRIPTION

Quim is a student of science, loves cooking and can’t live without series. His favorite ones are the Game of Thrones, Lost and Walking Dead. As these series come out once a year and are scheduled only during few months, rest of the year he’s waiting forward for them with his friends who share his interests. Sometimes they make thematic evenings, sometimes they watch their favorite series chapters again and again… They always enjoy spending time together.

Alex is a young doctor, soul of the company and a board game lover. Normally he spends his free time with his friends, going out or watching football, but every Tuesday, after his work, he rushes at breakneck speed to the Workshop shop, to meet his special fellows and play Warhammer game with them. He is also a very creative person, all the characters that he uses in his games are painted by him as well.

GOAL Because of the fact that Quim lives with his mom, he can’t invite his friends over a lot and that’s a problem for him, as he would like to see his friends more often. As well, guys always dreamed of a cozy place with a large screen that would allow them to watch their favorite TV series as if they were in cinema.

GOAL Sometimes Alex feels a bit sad that the shop is so small and there is not enough space to make big competitions as well as he always wanted to make new friends with other board players from other Warhammer shops from all over Barcelona.


Natalia / 20 years old

Erik / 21 years old

DESCRIPTION

DESCRIPTION

Natalia is a student of graphic design and seems to be a very active and beautiful young girl with a lot of creativity that she tries to show in her works. As for her hobby, she loves cosplay a lot and is an active participant of cosplay summits, where she always stays in the center of attention thanks to her outfit craft skills and model abilities.

Erik is just a simple guy from Barcelona, studying marketing and playing online games during his free time with a lack of social life. Well, actually he spends most of his free time playing and communicating with his friends from games but almost never goes out.

GOAL

Once in a while, Erik goes out with his gamer friends to have a drink but every time when they are together almost all the topics go around their hobby and they can’t stop receiving strange glances all the time. Erik always wished to have a special place to spend more time with his friends where everybody would feel themselves proud of what they love.

While there are not enough events of that kind in Barcelona, Natalia feels sad that she can’t throw out all that positive energy and share all the knowledge she has with others.

GOAL


customer journey and Blueprint


register membership

menu

recive your ID

max. motivation foro

contatct with other geek

1 view list of activities

choose activity or space

what you want to do

writing your proposal

contact information

view the map of space

enter in the web

1 log in

! view others sugestions

go to the service point

print or save the tiket

pay it

reserve

put like if you are interesting in doing it

min. motivation

view the interesting places to visit in the city

? download the app

enter in the center point

read about us

chat

menu

contact with other geek

register a membership

shop

view the map of space

show the ticket

1 ask about activities or space

choose activity or space

reserve

go to the place

look

buy it

computer room

pay it (if needed)

+

bar

buy it

choose a game

take a sit

choose a book

amphiteatre

exposition

workshop

screen room

enjoy it

relax

do it

expose it

look

buy it

make new friends

-


Hapiness

Physical Evidence (Touchpint)

Customers actions

Banner

App / Web

? Find banner

download app

read about us

1 menú

view list of activities

choose activity or space

1 log in

reserve

pay it

Employee actions / on stage

Employee actions / backstage

Suport processes

1 advertising campaign

app system

app system

log in system

reservation system

pay system


App / Web

print or save the tiket

center point

go to the service point

reception

information display

register as membership

view the map of space

register

reservation system

information system

center point

workshop room

workshop room

exposition

go to the place

workshop

do it

expose it

teach

help

streaming class

materials/ computer

organize

exposition

enjoy it

center point

make new friends


Touch Points


The Center reception Before getting inside the center the user will find the reception, where he’ll be attended by the stuff and helped if it’s needed. Reception is also ment for becoming a member and getting usefull information and discounts for events.


The Center amphitheater The amphitheater is an important part of the center because it is the main point for outdoor events, night cinema and conferences. When no activity takes place in here, it can be used as a recreation area.


The Center bar The bar is one of the most complex spaces. It is not just a bar, it is also a library, a tatami space and an area to play boardgames with suitable tables for that activity. That is a perfet place to gather with friends or mae new ones.


The Center Computer room Our computer room is a perfect place for gamers, with latest computer technology, all needed accessories as joysticks and headphones for example and as well all types of online games installed.


The Center screen rooms The screen room is a perfect place to whatch movies, series or play consolas alone or together with friends, that has to booked before via web or app, as well as at the reception. Those contain big screens and new consolas with many games that are available for reservation.


The Center workshops The workshop room is used to hold all types of classes, starting from cosplay outfit classes and ending with cuisine classes. It contains all needed equipment. Booking a place is a “must do� before attending.


The Center shopping Droids center also offers its users a shopping center where they can find all the needed materials for workshops or some other stuff from freaky world like for example comics or cosplay outfits, e.t.c.


The Center exposition The user has an opportunity to exhibit his work with no cost temporally. Moreover, any work can be sold if its author wishes to do that. This benefits both, the author and the center, because the profits are shared.


Website Droids center has its website, where, first of all, the user can be registered. Once registered, he can access all the sections of the web, such as the workshops dates and availability, forum, see interetng places and contact center in an easy way. All the reservations can be arranged through web as well.


Facebook page In order to get closer to their users Droids center owns a facebook page as well, where it publishes the latest news and informs of any new activity which takes place in the center, publishes pictures of the workshops, different spaces and realizes contests for its fans. It’s an easy way to keep in contact with the users and the stuff at the same time.


Mobile app Same as on the website, once registered, the user can find the same things. For example workshop dates and their availability, Barcelona interesting freaky places, the services list and make futher reservations.


Advertising To reach the target audience Droids invests in advertising on the street, such as street banners. and as well magazines, in order to attract geeks. Advertising is very discreet and can be only understood by those who feel themselves different. A QR code is used to give more information and shows an application that can be installed on a mobile phone.


Accessories In order to create a corporate image Droids has a certain number of accessories which gives more personality. Center employees wear the same shirt.s with a service logo. Another important element is the membership card, which identifies the user and finally we have some pins that are given to new users, so that they can wear them at their daily lives, just for fun.


Extra


Autorun

link to Vimeo


Documentation


Interviews INTERVIEW 1 -Could you tell us how old are you? 15

e.t.c. Which one do you prefer, which is your favorite one? League of legends

-What is your occupation? Or do you still study? I’m studing

-How many hours per day you usually spend playing videogames? Approximately 1- 2 hours -In online games you can communicate with other gamers. Did you make new friend in online games? Yes, of course, I meet some of my friends playing online

-Where do you see yourself in 10 years? Not working or in any place of Europe, not in Spain -How does a normal day in your life look like? Borring... School and home -What do you like to do during your free time? I like seeing Aventure’s time and playing the computer - How does your hobby influences into your daily life? How important is it? I don’t have enough study hours - How did it all happen? Was there some special person who dived you in this new world? A friend showed me and I become a geek -Do you remember how old were you when you started your new hobby? At 13 years old - Some people like historical characters, others prefer manga or comics ones. There are many different groups, to which one would you prefer yourself? Comic ones -How do you feel about video games and what genre do you prefer?
Normally you prefer online games or offline? Arcade online /if a person says he prefers online games// 
-There is a range variety of online games, like Warcraft, Lineage II, Aion, Final fantasy,

-Do you spend time with them only while playing or you communicate offline as well? Only while playing, they live in other cities -Is it common for you to meet with your friends from games? How often does it happen? We can’t meet, we live too far -When you meet, where do you usually go? What do you do? Is there some special place where you always meet? Or is it always different? There’s no place to go, but once we met in Fnac Finally, what would you say to someone who hardly knows this world to convince him/her to attend an event / conference? It’s free! Free is the most favorite word of geeks

INTERVIEW 2 Could you tell us your name and your age? / Anna, 27 y old. What is your occupation? Or do you still study? / I am a house wife Where do you see yourself in 10 years? / Growing up my kids

How does a normal day in your life look like? / I wake up late, prepare food for the day and clean our house if necessary while my husband is at work. And yess, I’m online all that time. What do you like to do during your free time? / Playing. It’s like my second life How does your hobby influence on your daily life? How important is it? / I wouldn’t say it influences me; it is more like an amusement. Like a drug! And I am very addicted! How did it all happen, your hobby? Was there some special person who dived you in this new world? / My future husband was an addictive gamer and I became one as well. Now we are 2 gamers )) Only that I spend more time playing than he does. Do you remember how old were you when you started your new hobby? / It was 10 years ago already) Some people like historical characters, others prefer manga or comics ones. There are many different groups, to which one would you refer yourself? / Manga and fantasy!!!!!!! I love both) How do you feel about video games and what genre do you prefer? / I prefer Fantasy games Normally you prefer online games or offline? / I prefer online games because you can play with other people there, make new friends and you never get bored there. Frequent game updates also don’t give you a chance to finish the game and get bored


There is a range variety of online games, like World of Warcraft, Lineage II, AION, Final Fantasy, e.t.c. Which one do you prefer, which is your favorite one? / I played all above and also Terra, but I prefer Lineage 2 mostly. That’s where I found most of my friends and they ended up a very sweet comrades. How many hours per day you usually spend playing videogames? / From 5 till 10. Usually I’m not playing all the time but my character is always online, in case if someone writes me something in game chat, I can read it when I am near. In online games you can communicate with other gamers via special chats or by using programs, like Ventrilo or TeamSpeak. Did you manage to make new friend in online games? / Yes, as I mentioned before, I made a lot of new friends and usually we communicated in Ventrilo. Do you spend time with them only while playing or you communicate offline as well? Is it common for you to meet with your friends from games? How often does it happen? / Besides spending hours and hours together in the game we meet every weekend in different bars. We never get tired and always have news to discuss! Or even discuss future game events, like for example castle sieges. What do you think, is it better to meet on an open space or some bar/cafeteria, or at home? / Depends. Some of my friends love cosplay and role game so we meet on an open air a lot. When it’s cold it’s better inside. If you think of an ideal place to gather together with other cosplay or game /series lovers / comrades, How do you imagine it? / It should be a very giant space, a hall, where everybody can have a drink, maybe even dance. And having enough light is a must have! We love making photos every time we meet.

Finally, there are many people who are still ashamed of their hobby and they don’t participate in these events. What would you say to someone, who hardly knows this world, to convince him/her to attend an event/conference? / It is always like that, at first you feel ashamed, but the more friends you have, who share your interest, who play with you or love manga or fantasy, the more relaxed and ok you feel about that. It takes time. Try communicating on gamer forums about big congresses and hang outs to start with.

INTERVIEW 3 Could you tell us your name and your age? / My name is Alex, I’m 24 years old What is your occupation? Or do you still study? / I work as an IT manager Where do you see yourself in 10 years? / Still working I hope! And having a family How does a normal day in your life look like? / I get up very early and go to work. I get back very late and go out with friends or stay at home watching movies and series. What do you like to do during your free time? / I love reading and watching series How does your hobby influence on your daily life? How important is it? / It doesn’t, it is a thing apart How did it all happen, your hobby? Was there some special person who dived you in this new world? / I don’t thin that somebody dived me in. I started it on my own

Do you remember how old were you when you started your new hobby? / Something like 16…. Don’t remember very well Some people like historical characters, others prefer manga or comics ones. There are many different groups, to which one would you refer yourself? / I love fantasy most, a bit of history as well. Manga – no. That’s not my thing at all. What kind of movies or series do you like? What is your favorite one? / Game of Thrones! Just love it. Walking Dead is cool. I also watched Merlin, The Tudors, Rome e.t.c. These are something from new ones. But talking about favorite…. I’m not sure. I don’t have one Do your friends share your preferences with you about series or movies? Do you organize meet-ups or marathons for watching the movies or series? / Some of my friend do, and we meet together frequently to watch new episdodes together. After we watch one we love to discuss it while drinking a beer. I wish one day I’ll have a wife, same passionate for series as I am. If you think of an ideal place to gather together with other cosplay or game /series lovers / comrades, How do you imagine it? / A quite place, where you can watch series together… A big screen is a must have! And an opportunity to drink something. It must be comfortable there otherwise well prefer staying home :) . Finally, there are many people who are still ashamed of their hobby and they don’t participate in these events. What would you say to someone, who hardly knows this world, to convince him/her to attend an event/conference? / Being ashamed of series is a normal thing only if your friends don’t like it. But actually, maybe they are lying to you so that you don’t think badly of them. I wouldn’t say that a series lover is a


geek. A movie lover like starwars- maybe. But anyway, everything depends of who you are surrounded with. If you don’t have friends that share same interests- find new ones in internet.

INTERVIEW 4 /My name is Natalia, and I am 20 years old. What is your occupation? Or do you still study? /I’m still a student Graphic Designer actually ;) Where do you see yourself in 10 years? /I am afraid to think that far yet, I live with today and don’t bother with my future. How does a normal day in your life look like? /I spend a lot of time studying, so I don’t have much free time. What do you like to do during your free time? /I prepare myself for new cosplay festivals and I love doing photo sessions How does your hobby influence on your daily life? How important is it? /It gives me inspiration as well as my daily life and studies inspire me for my hobby. Cosplay is something very thin. You can be whomever you want, act how you want! You’re like a totally different person! How did it all happen, your hobby? Was there some special person who dived you in this new world? /My friends with whom I played online games inspired me. They were doing cosplays so I decided to try it as well. Do you remember how old were you when you started your new hobby?

/ I was 15. It happened 5 years ago. Some people like historical characters, others prefer manga or comics ones. There are many different groups, to which one would you refer yourself? /I love different characters, historical, Manga, I also love some from series! One of my latest shoots was dedicated to “Walking Dead” series. Are you an active cosplayer? Do you visit other countries for the big cosplay events/ conferences? /Oh I am VERY active) Thus I only visited Russian cosplays, and I am planning to get to an international level. Where do you get the material for your cosplay outfits? Do you always choose the same theme or character or you prefer making a change each year? /All clothes – I make them myself; and all the weapons are made by my boyfriend. He is also an active cosplayer) We actually met on one of the conferences and since then we visit different ones every time there is something in Russia. Sometimes we use old outfits; sometimes we make new ones for new characters. It depends of how much time is left till the congress; every costume needs a lot of time and effort. What do you like the most of doing a cosplay? /As I already mentioned before, I love being a different person. A fantasy character with its secrets. If you think of an ideal place to gather together with other cosplay or game /series lovers / comrades, How do you imagine it? /I actually never thought about that… You see, we, cosplayers, usually have a normal life) I mean, we are normal people with our own friends and if we want to meet together we do that, we go to cafes, bars, we meet at home, doesn’t matter where. Of course if there would be some open aired space to gather in summer for example, it would be nice. To discuss news, to search for new comrades for photo sessions, even to make shows maybe. Yeah,

it should be something open air, with a podium maybe and some kind of cafeteria. Imagine, how many sleepless nights we have while crafting our outfits! We need coffee) Finally, there are many people who are still ashamed of their hobby and they don’t participate in these events. What would you say to someone, who hardly knows this world, to convince him/her to attend an event/conference? /Don’t be afraid, try to find a right company for your self with same interests. Like I found my in Games. And remember, every body is a sort of a freak inside and has no rights to judge you if you are afraid of that. Feel uncomfortable of what your friends will think about you? Find friend who will support you then! I believe it is art, a contemporary art and everybody has rights to be an artist.

INTERVIEW 5 -Could you tell us how old are you? 19 -What is your occupation? Or do you still study? I’m studing Medicine -Where do you see yourself in 10 years? Working in a hospital as a medical specialist -How does a normal day in your life look like? I get up at 7:30 , at half-past eight I start studying. About ten o’clock I have practices at the University and finish class around seven o’clock. When I go out, I come home, study or I see an episode of any series that I like. I go to bed around eleven in the evening. On Fridays don’t have class so I take the opportunity to practice some sports in the afternoon,because in the morning i’m studying .


-What do you like to do during your free time? ANSWER: I like to watch TV shows, movies , playing tennis . Depending on the show I like to attend concerts , theater , opera or showrooms if they try a topic that interests me . I love listening to music, it accompanies me every time : when I study while I’m practicing stports - How does your hobby influences into your daily life? How important is it? A: The music that I hear has an impact on my mood and vice versa I suppose. I usually spend at least 15 minutes each day to just listen to music .Series take me much longer and I spend more time on weekends . I have spend an entire Saturday watching episode after episode , it’s not very healthy, but a vice is a vice :) - How did it all happen? Was there some special person who dived you in this new world? ANSWER : I guess getting passionate about series ( which is STARGATE , I had not mentioned it before :) ) is up to my father, because he loves it and sometimes we tend to talk about what happens and bogus issues raised in Chapters sometimes for hours . On the other hand ,I has always liked music, but there are songs , styles or groups I know for love interest -Do you remember how old were you when you started your new hobby? ANSWER: uff .. music since always. Series and movies maybe from eleven years old. - Some people like historical characters, others prefer manga or comics ones. There are many different groups, to which one would you prefer yourself?. ANSWER: I prefer Marvel characters (comics ) and history or science fiction and fantasy ( Spiderman , Superman, Hulk , Thor , Iron Man, Optimus Prime, Van Helsing , witches , vampires , werewolves , wizards, etc. ) . Identifying myself with any of them is difficult because the girl is always like a little aloof, but Pepper of Iron Man or Lara Croft might be my favorites.

-Earlier you mentioned that you like Manga, do you know there is a Mango expo in Fira in the end of October? Are you planning to visit it? ANSWER : Yes ! I will go with my friends -And if you are going there, will you be just a viewer or you will participate . Who are you going to be dressed like? ANSWER: Probably I’ll go as a spectator as last year , and did not take cosplay, but my friends are going to wear one -How do you feel about video games and what genre do you prefer? Normally you prefer online games or offline? RESPUESTA: I prefer offline videogames -There is a range variety of ofline videogames. Which one do you prefer, which is your favorite one? A: My favorite video game is Rayman the begining. It’s great for playing in family. Also I ‘m having fun with Assasins Creed and Tomb Raider . I also like the car racing and football games . - Where do you play? Did you organize tournaments with your friends anywhere? ANSWER: I play at home with my father. I have been sometimes in a friend’s house to play with another console. I have the xbox so If I have the opportunity to play Mario Bros on the wii is great. -What do you think, is it better to meet on an open space or some bar/cafeteria,v or at home? ANSWER: Both are great , depends on what you want to do. -If you think of an ideal place to gather together with other cosplay or game/series lovers/ comrades , how do you imagine it? Insonorizado por supuesto. Y deberia tener comida. Los baños a la salida XD. ANSWER: a room with low light , sofas or beanbags scattered on a carpet floor with a projector wihich creates the image on the

entire wall and soundproof of course . And should have food too. /if a person says he prefers series or movies// - What kind of movies or series do you like? What is your favorite? ANSWER : I like sci-fi, fantasy and action movies. The series that I follow are Stargate it is basically a mix of the things that I’ve already mentioned. - Have you gone to a premiere with your cosplay? Have you attended a conference? ANSWER: I have never attended a conference of this series. - What is special about this series or movie? What makes it different? ANSWER : It’s original, it’s fun , has humor wich you can’t find in any other series . It speaks of the existence of extraterrestrial life and the ability to travel to other planets in one step arguing historically and scientifically very well, so that is really convincing. That’s what I appreciate most in a science fiction story that only you know it’s not real, you don’t have the right technology but if you have it that would be possible. Something like Journey to the Moon by Jules Verne : in his time was science fiction and now is a reality. so I like to think that science fiction today will become true someday . -Do your friends share your preferences with you about series or movies? ANSWER: NO. They prefer Korean and Japanese series. Do you organize meetups or marathons for watching the movies or series? ANSWER : Yes, we do meetups for movies marathons . This year we have done meetups for Disney movies ( there’s a lot ) and to see Star Wars .


Finally, what would you say to someone who hardly knows this world to convince him/her to attend an event / conference? One is geek in the extension he want, I mean it’s not necesary to be the most geek on the convention, or have the best cosplay, or have a library of comics, you do not even have to know the characters of the costumes of your friends . You can attend and participate in what you liked most ( if not, there is always food stands ) .I attended my first “Salón del manga” last year with my parents, the only costume I recognized was one of a boy who was Pikachu , and stayed until the end, even if you are not fond of manga stroll seeing others dressed is better than any museum or movie you’ve ever seen . There’s nothing like people who have a passion.

INTERVIEW 6 -Como te llamas y cuantos años tienes? My name is Dani and I am 21 - A qué te dedicas? O todavía estás estudiando? Trabajo de staff a la “Game workshop” y estudio un grado superior de marketing. Game workshop es una tienda de Warhammers. -Dónde te ves dentro de 10 años? No lo se, yo he estudiado publicidad y relaciones públicas, ósea que espero que haciendo algo relacionado con este ámbito. -Como es una jornada normal en tu vida? A la feina, treballo faig moltes introduccions al mon del warhammer, ensenyem a jugar, fem classe de pintures, no només venem, sino que fem tot aquest servei. I a la tarda studio. -Como influye tu hobby en tu vida diaria? Qué importancia tiene? Aquí estoy trabajando però también es un hobby para mí. Haber es un juego muy social. Al principio a los padres les choca llevar a los hijos a jugar a este tipo de juegos pero luego cuando

ven que es un juego social y que están pintando hablando con otros chicos ven que es algo divertido. Aporta un grado distinto.

luego ya si les gusta compran.

- Cómo te introdujiste en este mundo? Hubo alguna persona especial que te introdujo en él? Cuando era pequeño jugaba y lo deje y cuando me contrataron para este trabajo hice un curso intensivo para repasarlo todo, busque todo lo que tuve por casa y volví aprender.

INTERVIEW 7

- ¿Qué tipo de gente viene a comprar en la tienda? De todo tipo, no te imagines, viene gente mayor, abogados, médicos. Es que en el fondo es un hobby, hay una comunidad muy grande. Es jugar, hay mucha estrategia y números a la gente le gusta darle a la cabeza para hacer listas competitivas, es más grande de lo que parece. Hay competencias internacionales. El público mayoritario que tenemos son los niños. Pero hay de todo la gente que juega de verdad que va a torneos, va de los 18 a los 40. Porque cuando eres pequeño juegas y pintas pero nada más. Los realmente aficionados son algunos de estos niños que cuando se hacen mayores tiene pasta para gastar y quieren hacer algo guay y entiendan el juego y es cuando se disfrutan de verdad. - ¿Cada cuando viene esta gente a pintar a la tienda? Bueno cuando pueden, hay quien viene a pintar cada tarde, quien viene los sábados a jugar a una partida. Tenemos unas tablas de pintura para pintar aquí, así yo los puedo ayudar les doy técnicas en cambio a casa no. - Vemos que todo son hombres? Si, eso si mayoritariamente todo son hombres. Pintar si que hay chicas que pintan pero jugar solo hombres. - Para termina, ¿qué le dirías a alguien que casi no conoce este mundo para convencerle para asistir algún evento/conferencia? Aquí a la tienda hacemos como un proceso. Le ensayamos todo y si le gusta he hacemos una mini partida y

Como te llamas? Gerard Corral - Nos puedes decir qué edad tienes? 26 - A qué te dedicas? O todavía estás estudiando? Trabajo -Dónde te ves dentro de 10 años? Trabajando de lo que trabajo ahora u otra cosa -Como es una jornada normal en tu vida? Trabajo, gym, amigos y luego jugar un rato por la noche (si me da tiempo ver alguna serie) -Qué te gusta hacer en tu tiempo libre? Salir con los amigos, jugar a juegos con amigos tb xD y ir al gym -Como influye tu hobby en tu vida diaria? Qué importancia tiene? Yo juego para relajarme y divertirme un rato. Tiene una importancia normal, nunca dejaría de hacer algo que me gusta por ponerme a jugar. - Cómo te introdujiste en este mundo? Hubo alguna persona especial que te introdujo en él? No, llevo jugando desde pequeñito a los juegos y nadie me dijo de jugar, simplemente me gustaban y segui jugando - Recuerdas cuántos años tenías cuando empezaste con este hobby? mm pues supongo que 8-9 con la Megadrive, luego vino el pc sobre los 11-12 años -A algunas personas les gustan los personajes históricos, otras prefieren los personajes mangas o de comics. Hay muchos grupos diferentes, ¿con cuál te identificas? Ninguno en particular, a mi me gustan algunos personajes histori-


cos, algunos super heroes de comic, personajes de videojuego tb hay de interesantes, no creo que tenga un grupo concreto

Normalmente no, quizá una o 2 veces al año por la distancia mas que nada

- Qué opinión tienes acerca de los videojuegos y que género prefieres? Prefieres los juegos oline o offline? Es un Hobby como tantos otros, me parece que es una manera de entretenerte divertida y que ayuda a desestresarte. E jugado muchos generos y no me e encasillado en ninguno en concreto, auqnue siempre e tirado un poco mas para la estrategia.. .

-¿Cuando conoces a alguien, donde sueles ir? ¿Que haceis? ¿Hay algun lugar especial donde siempre suelas ir? ¿O siempre es diferente? Pues de fiesta, a tomar algo, de vacaciones xD, lo tipico que aaria con cualquier otro amigo

Prefieres los juegos oline o offline? Depende del juego, normalmente prefiero online y jugar con amigos, pero hay juegos que son solo para un jugador con un argumento muy interesante digno de las mejores producciones de hollywood, esos juegos son mejores offline -Hay una gran variedad de juegos online… Cuál prefieres, cuál es tu favorito? He jugado a muchos, pero prefiero el World of Warcraft Y actualmente estoy Jugando a League of legends que es un MOBA (otros son DOTA 2 o HON) - Cuántas horas al día pasas jugando a videojuegos? unas 3 - En los juegos online puedes comunicarte con otros jugadores. Has hecho nuevos amigos a través de los juegos online? Si muchos - Tan sólo pasas tiempo con ellos mientras jugáis o os comunicáis cuando no estáis jugando? es decir, os quedais personalmente? E quedado con unos cuantos personalmente - Es común que quedes con tus amigos de los videojuegos online? Con qué frecuencia ocurre?

- Si tuvieras que pensar en el lugar ideal donde poder estar con otros cosplayers / seguidores de series/ amantes de los videojuegos etc...como lo imaginarías? Supongo que un evento dedicado a Series anime/manga o videojuegos tipo salon del manga o gamescom, etc.

INTERVIEW 8 Alfonso 35 y Andreu 38 Dependientes. CASTELLANO: Hoy en día te venden humo, tú no tienes juegos físicos, es un tema comercial, lo tienen muy bien montado. Antes tenías el juego físico hoy en día no, antes tú lo podías revender, regular encambio ahora con la nueva industria ha eliminado todo esto. Y esto las nueves generaciones lo aceptan pero a nosotros no nos gustan. Todo es muy online. Muchas cosas están cambiando hay mucho negocio. El tema de videojuegos esta cambiando se parece más al cine. Se están poniendo los grandes industrias Retro Barcelona es un evento dedicado a ordenadores y videoconsolas antiguo y repartan maquinas. Retro Madrid gente programa para maquina antiguas no es solo venta hay una especial de comunidad y de ayuda. Hoy en día todo es online y nadie se ve cara a cara. Somos retro. Cada uno en su casa.

A nosotros nos gusta jugar de lado, con una consola y cuatro mandos y te picas con el del lado le ves la cara. Estamos jubilados. Ahora los juegos son muy fáciles, son como para tontos. Antes eran muy largos, difíciles hasta demasiado. Ahora es todo muy rápido. Venden uno que sea fácil para que termines pronto y a comprar otro es todo muy comercial. La industria cambia. En cuando espacios yo vengo de Japón ahora mismo y allí aun hay mucha cultura. Aun hay salones recreativos con maquinas árcades. Aquí como las consolas han alcanzado técnicamente las maquinas ya no es necesario ir a un recreativo. En New York también tienen industria de juego pero aquí ya no. Estaría bien que hubiera algún tipo de casal o recreativo para jugar, aquí en Barcelona no hay ningún tipo de lugar para jugar. Nosotros tenemos que quedar siempre en casa de alguien porque no hay ningún lugar asi para divertirnos .


Salon de Manga experience We were lucky to be able to attend this years Salon de Manga on 31st of October. It was an amazing event that explained us how freaky people of Barcelona actualy live and act. We found out a lot of important facts for futher work and as well enjoyed our time there. First of all, when we arrived to the Fira, we were surprised by the number of visitors waiting in a queue in order to enter. And the most notable thing was that nearly 80% of visitors were cosplayers. We’ve seen all kind of manga characters , as well some army style guys dressed as Call of Duty Ghosts characters, the game that came out just few days before that event. We’ve also seen famous Jessica Rabbit and gorgeous Disney princesses and Spiderman and the Craven, and all kind of characters we could ever imagine. The expo in general occupied two Fira buildings and had 4 different zones. One of them was dedicated to sports- Japan sports like karate for example and manga series or comics that are dedicated to sports as well. Second zone was dedicated for exposition, some kind of workshop zone and the main conference stage. The third one was the main one, with all the shops, main expositions and stands with the most crowd and of course Playstation and XBox consoles available for play. The last, but not the least, was a Japanese food zone with real Japan fastfood joints and a workshop, dedicated to Japanese cuisine. What we noticed from the beggining is that there were many tatamis all over the Fira complex and they were really crowded! People were taking a rest there, listening for conferences, eating or playing. Thats when we decided for sure to use them in our service. The idea of making our service full of workshops also comes from our Salon de Manga experience.


GLOBAL PROJECT II

ELISAVA 2013/2014


Droids