DESIGN STUDIO II PROCESS BOOK
CONTENTS THE PRODUCT THE RESEARCH THE DEVELOPMENT
FEATURES Transluscent for content visibility. Adjustable size: 430/720 cubic inches Intuitive 3 point latching system Made of Sugarcane derived HDPE
DIRECTIONS FOR USE 1. Place scented items into Collapsule. 2. Align color coordinated tabs and inserts. Turn clockwise to close 3. Hand tighten set screw to lock. 4. Remove middle sleeve to adjust size of Collapsule.
MANUFACTURING Injection Molded HDPE .125” Wall Thickness 2x #5 Machine screw (OTS)
LIFE CYCLE Braskemâ€™s Production of Sugar Cane derived bioplastic is environmentally friendly and sinks as much CO2 during production as traditional petroleum based plastics put off into the atmosphere during their production (roughly 2.1 tons per ton of plastic produced). After a lifespan of roughly 20 years, the Bioplastic HDPE from the Collapsule can be recycled just like traditional HDPE.
1 Hectare grows 82.5 tons of Brazilian Sugarcane
7,200 liters of sugarcane ethanol production
-2.15 tons of CO2
3 tons of Bio PE
+2.1 tons of CO2
BRANDING Logotypes, Brandmarks, and color palette.
BUSINESS MODEL CANVAS The aspects and value of the Collapsule brand.
PROBLEM SPACE The encroachment of humans in wilderness areas have changed animal behavior considerably. In this case when bears are introduced to human food their normal foraging habits are changed and bears become much more aggressive in their actions to get human food. The “problem” then needs to be taken care of to keep recreating human beings safe.. “A fed bear is a dead bear”
PROBLEM STATEMENT Provide the backcountry traveler with a multi-purpose food storage system that increases the enjoyment of backpacking in areas where animal activity may threaten human and food safety by creating a product that is lightweight, sustainable, versatile, and more user friendly than products currently available.
PERSONAS Who and what is at stake here.
JP Bozeman, MT
GRIZZLY SOW Glacier NP
CHARACTERISTICS 27 year- old backpacker Views being outside as an escape Loves the simplicity that backpacking offers Uses high-end, good quality gear Fast and light travel Leave No Trace advocate Concerned with pack weight, simplicity, safety, and conservation.
CHARACTERISTICS Mother of 3 Opportunistic eater Protective of family at all costs Territorial Accustomed to local human activity Viewed as troublesome by park officials Concerned with cub safety, survival, and food consumption.
MARKET ANALYSIS A look at the stagnant commercial market for bear canisters. Most of these products are the same general size and shape and use primarily unsustainable materials in their construction. They also include an inconvenient animal proof locking mechanism.
OPPORTUNITIES Adjustable size to accomadate party size and trip length. Multiple uses out of this tool including dinner ware or seating. Intuitive and user friendly opening system to alleviate frustration and increase speed on the trail. Material choice and usage to offer the outdoorsman a smarter and more environmentally resonsible product.
PACKAGING Simple and minimal packaging cuts down on material usage and allows the visibility of the product. Branding band incorporates design language and branding elements.