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Makers & Drivers of Business & Commerce

KDN No. PP11067/12/2012 (031173)



The Art of Packaging Cleaning, developing, producing, and distributing packaging for high quality and fragile industrial products

No.28, Jalan Mega 1/5 Taman Perindustrian Nusa Cemerlang 81550 Nusa Jaya, Gelang patah Johor, Malaysia Tel: +607 5545678 Mail:

Lose the oil. Not the taste. Chef Zam


Malaysian Celebrity Chef & Philips Ambassador

The revolutionary Philips AirFryer with Rapid Air Technology.

Your favorite fried dishes are now more enjoyable than ever. The patented Rapid Air Technology lets you prepare the most delicious treats with up to 80% less oil – using just air. Best of all, you get the same great flavor as conventional deep-frying. The Philips AirFryer. Everything you love about fried food, without





AGM / MIDA dialogue SHELL New Lens Scenario Sime Darby IDEA House M4M Business Development

/13 /15

mdbc penang / 25

MEMBERs news / 16

embassy news / 26


eu / eumcci / 31


my in nl / 33



Inside look / 20



green board / 35

your high performance team Randstad is a Fortune Global 500 Company and one of the world’s largest recruitment & HR services organisations. We are passionate about matching people with companies that will develop their potential and matching companies with people that will drive high business performance. As a Williams F1 Team Official Partner, Randstad is committed to supporting businesses outperform in their field. With over 17 years experience in Malaysia, our team understands what is needed to maintain a competitive edge, with experienced consultants across: •

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Contact Centre

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Maintain your competitive edge and work with a high performance recruitment partner. Contact Randstad today. Kuala Lumpur: +603 2036 6666 Penang: +604 638 1050

MDBC - March 2013.indd 1

20/3/2013 10:46:31 AM

a new netherlands ambassador; but it’s all in the continuity! In the previous edition of MDBConnects former Netherlands Ambassador Paul Bekkers looked back at his 4 years in Malaysia and the positive Malaysia Netherlands ties. Paul also highlighted that it was his privilege to work with the MDBC during these years. Indeed the Netherlands Embassy - MDBC relationship and cooperation has been (and is) excellent! From our side it’s an honour and an encouragement to work with such a positive Ambassador and team, and to initiate activities together to highlight the Malaysian - Dutch cooperation and the Dutch business operations in Malaysia. One such initiative is of course the MDBC Sustainability Awards. We look forward to organising the 3rd edition of our muchrespected Awards event soon and to once again share the best Sustainability and CSR practices of our member-companies. In the meantime we have welcomed new Ambassador Harry Molenaar in Malaysia, who has immediately continued the interest and involvement in MDBC by attending our recent Board of Directors meeting, joining

our recent MDBC events in KL and in Penang and by succeeding Paul as the Chief Judge for MSA’13! With such an active support we have no doubt that we can look forward to sustaining the excellent ties between the Embassy and MDBC. Stability and continuity have been and are important for the MDBC. Therefore it is my pleasure to announce that we just commemorated the 10th anniversary of Marco Winter as MDBC Executive Director. During these 10 years our Council has grown substantially, e.g. in terms of memberships (from 40 to 200+), activities & special programmes (such as SIP, MSA and MDBC Penang) and exposure & publications. MDBC has a good standing in the industry and enjoys positive relations and networks with all stakeholders, inclusive of the Malaysian Government and its agencies.

online media and preparing for MSA and our new Business Directory. Internship Manager Jolande has just welcomed another batch of 50 Dutch student interns to Malaysia and is now presenting SIP at various Universities in the Netherlands. Office & Admin Millie is maintaining the database and chasing for payments (...). All this aptly supported by student interns Janneke, Muzzammil and Daan. With this team and this team-effort we continue to serve our members! Remco Koster, Vice Chairman

We have a very dynamic team. Marco just teamed up with MIDA in the Netherlands to, among others, visit current and potential Dutch investors into Malaysia. Communications Manager Jocelyn is busy producing another magazine, maintaining the

MDBC BOARD OF DIRECTORS Dato’ Jaffar Indot, Chairman Jepamajosa Sdn Bhd

Mr. Jan-Willem Smulders AQ Services International

Mr. Remco Koster, Vice Chairman Woodwing Asia Pacific Sdn Bhd

Ms. Barbara Voskamp VoskampLawyers

Datin Sandra van Hellemond, Treasurer QPA Sdn Bhd

Dr. Wim Botermans RB Lifescience Sdn Bhd

Mr. Marco Winter MDBC Executive Director

Mr. Michael Brouwer Silverstreet Malaysia Sdn Bhd

Ms. Anne de Graaf Netherlands Embassy

Honorary Member of the Board:

Datuk Merlyn Kasimir Former CEO of Matrade

H.E. Mr. Harry Molenaar Netherlands Ambassador

Mr. Jack Ang Markant (M) Sdn Bhd

MDBC Patrons: Y.B. Dato’ Sri Mustapa Mohamed Minister of International Trade & Industry Y.Bhg Tan Sri Rafidah Aziz Patron, Malaysia-Europe Forum

Malaysian Dutch Business Council Unit 808, 8th Floor Wisma Lim Foo Yong 86 Jalan Raja Chulan 50200 Kuala Lumpur Tel : 603 - 2722 8335 Fax : 603 - 2141 8335 Email : Website :





October THU 10 - SUN 13

THUR 7 / 7.00PM



IGEM2013 - 4th International Greentech & Eco Products Exhibition & Conference Kuala Lumpur Convention Center KLCC

wed 6 / 9.00am

EUMCCI 10th Anniversary Concert Sounds of Europe with the KLPAC Symphonic Band KLPAC


wed 6 / 6.00PM



MDBC’s Annual Human Resources Forum This 4th edition of our annual HR Forum with Randstad will focus on “The new skills an innovation economy demands”.

Budget 2014 briefing

MDBC Sustainability Awards 2013 Day-program with shortlisted nominations; MDBC Sustainability Awards 2013 Exhibition, Cocktail Reception and Awards Prize Ceremony dinner;


Networking event


MDBC members will receive personal invitations for these functions by email once all details are confirmed. All events/dates to be reconfirmed.




Malaysia: Your Profit Centre in Asia Malaysia has reached a defining moment in its economic development path. To move the country forward, the Government, under the New Economic Model, has formulated a framework to drive change, among others, based on innovation, creativity, enhanced productivity and high value sources to raise Malaysia from a middle income to high-income economy by 2020.

We welcome investors to Malaysia.

To explore how your business investment could profit from Malaysia's new transformation, visit us at or e-mail us at

Enhancing MY - NL Ties

MDBC held its Annual General Meeting over financial year 2012 at Parkroyal Kuala Lumpur Hotel recently. There was a full program that evening which included a dialogue with then Director of Strategic Planning & Policy Advocacy Division of the Malaysian Investment Development Authority (MIDA), S. Sivasuriyamoorthy. Mr. Siva was appointed as the Investment Counselor for the Consulate General of Malaysia (Investment Section) in Frankfurt Germany with effective date 1 August 2013. Included among the countries that fall under his purview of investment will be The Netherlands.

Several years ago, Mr. Siva was also MIDA’s Director responsible for investments from The Netherlands so he was the best person to meet and brief MDBC members on the latest developments in the Malaysian investment climate (such as new incentives, new

DIALOGUE with MIDA’s director of strategic planning & policy advocacy division, lAUNCHES OF MSA’13 AND THE nETHERLANDS eMBASSY’S RESPONSIBLE PRACTICES FOR BETTER BUSINESS APP & MDBC AGM OVER FY 2012 MIDA services and the new MIDA organizational structure). It was also an opportunity for him to prepare for his new posting by recieving members’ feedback on the Malaysian investment climate, benchmarking of Malaysia vs other ASEAN countries and getting their input as an investor in Malaysia on what is important to members in their decision making process. Well received and packed with information sharing from both sides, the dialogue with Siva was followed by the launch of the Netherlands Embassy “Responsible Practices for Better Business Manual” app. As a follow up to their hard copy publication, the Embassy made the decision to develop the online app version of their influential publication. Launched by H.E. Paul Bekkers (former Dutch Ambassador to Malaysia, now posted to Warsaw, Poland) and Anne de Graaf (Head of the Embassy’s Trade Department), the app is sure to prove useful to local organizations, especially those looking to partner with Dutch companies. Do keep a look out for it on the Apple App Store! (also see page 25).

Not content with one launch, we decided to do a two for one deal. The MDBC Sustainability Awards (MSA) 2013 were also launched that same evening with H.E. Paul Bekkers and MDBC Chairman Dato’ Jaffar Indot doing the honors and unveiling the new logo for this year’s MSA. A brief Jeopardy! style game followed which led to the unveiling of the MSA categories for this year: * Best Sustainability Communication * Best Corporate Governance & Ethics * Best Sustainable Workplace * Best Sustainable Supply Chain Management OR Logistics Project (Open to members and non - members). For more information about the launch of the MSA, please see our previous edition MDBCONNECTS 2013 - 2 or check the MDBC website. Wrapping up this eventful evening was the MDBC AGM over financial year 2012 and some opportunities for networking with dinner and refreshments by the pool.



What might the World look like 50 years from noW‌ or even in the year 2100? n

Will a fully renewable energy system seem realistic?


Will our cities be ultra energy-efficient?


Will natural gas be central to a cleaner energy system?


Will electric and hydrogen-powered vehicles fill our streets?

Shell’s New Lens Scenarios explore how economic, political and social forces will shape the global energy system and environment over the 21st century. Visit to download the scenarios

also available for download on

than policies shape the energy system: oil and coal remain part of the energy mix but renewable energy also grows. By the 2070s, solar becomes the world’s largest energy source. The scenarios “highlight the need for businesses and government to find new ways to collaborate, fostering policies that promote the development and use of cleaner energy and improve energy efficiency,” Dr. Khong said.

Dr. Khong presenting Shell’s New Lens Scenarios.

SHELL NEW LENS SCENARIO This quarter MDBC members were invited to an engagement on the latest Shell energy scenario entitled “New Lens Scenario: Mountains and Oceans” with Shell’s Chief Political Analyst, Dr. Cho Oon Khong at the Malaysian Petroleum Club in Petronas Tower 2. Dr. Khong advises on political trends and political risk, and leads the external environment assessments for Shell’s country reviews. He joined the Shell scenarios team in 1994 and has led a wide range of country scenario projects over the years. He has also worked on a range of scenario projects with international organizations, governments, universities, research institutions and business companies in Asia, Europe, the US and Africa. He is a member of the advisory panel, Evian Group, IMD, Lausanne and of the UK government’s Asia Task Force. Shell Scenarios ask “what if” questions to explore alternative views of the future and create plausible stories around them. “These scenarios show how the choices made by governments, businesses and invididuals in the next few years will have a major impact on the way the future unfolds,” said Dr. Khong. They consider long term trends in economics, energy supply and demand, geopolitical shifts and social change as well as motivating factors that drive change.

Shell has been using scenarios since the early 1970s to allow generations of leaders make better business decisions. Over time, the Shell Scenarios have gained a global following among governments, academia and other businesses. They have helped deepen understanding of how the world might appear decades ahead. With the world’s population headed toward 9 billion at mid - century and millions of people climbing out of poverty, global energy demand could increase by as much as 80% by 2050. That’s according to Shell’s latest scenarios. The scenarios provide a detailed analysis of current trends and their likely trajectory into the future. The first scenario, labelled “mountains”, sees a strong role for government and the introduction of firm and far-reaching policy measures. These help to develop more compact cities and transform the global transport network. New policies unlock plentiful natural gas resources - making it the largest global energy source by the 2030s - and accelerate carbon capture and storage technology, supporting a cleaner energy system.

Together, these scenarios look further into the future than many other outlooks and highlight some surprising possible developments. Both see global emissions of carbon dioxide dropping to near zero by 2100. One factor is the increasing use of technology that takes CO2 out of the atmosphere (by burning biomass to produce electricity then storing emissions underground). Although the Oceans scenario sees a dramatic increase in solar power, it also envisions greater fossil fuel use and higher total CO2 emissions over the century than the Mountains scenario, which will likely have more impact on the world’s climate. The scenarios also highlight areas of public policy likely to have the greatest influence on the development of cleaner fuels and renewables, improvements in energy efficiency and on moderating greenhouse gas emissions. For more information about the Shell New Lens Scenarios, please visit the Shell website at MDBC members and guests enjoying some networking and light refreshments after the presentation

The second scenario, which Shell calls “oceans”, describes a more prosperous and volatile world. Energy demand surges, due to strong economic growth. Power is more widely distributed and governments take longer to agree on major decisions. Market forces rather MDBCONNECTS · 3RD ISSUE 2013


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Visit to the Sime Darby IDEA House MDBC members were recently invited to the Sime Darby Idea House. The House is a socially, economically and environmentally responsive prototype dwelling that provides insight into future tropical living, showcasing the latest in sustainable architecture in its quest to become the first carbon neutral residence in Southeast Asia. Conceived as a test bed for new ideas, this house is a collaboration involving the world’s leading technology and solution providers - architects, engineers, landscaping designers, urbanists, contractors and suppliers. It brings together some of the best innovations, solutions and technology available from these companies in their respective field to improve energy efficiency in homes and reduce the consumption of limited resources. Sime Darby Idea House Green Ideas: *Selected Highlights Orientation, climactic responsiveness and solar energy The house is oriented to minimise heat gain and lower cooling loads. Its deep overhangs provide shade and

weather protection, reducing reliance on mechanical ventilation, cooling systems and its associated costs. The house will have photovoltaic cell technology to harness the sun’s rays as a renewable energy source. Rain / Grey water management “Grey water” from basins and showers is recycled to flush the WCs. Aerating the showers save 64 litres per day. Rainwater captured by the sloping roof is collected to irrigate the vegetation within the development. The water harvested is 100% recycled to cater for a family of five. Natural ventilation The open plan nature of the house, with sliding external and internal walls, capitalises on its ability to be cross ventilated. Orienting the living spaces in a southwesterly direction harnesses the prevailing southwest wind and reduces the need for artificial ventilation. Internal temperature and humidity levels were also lowered. For more information about the Sime Darby Idea house, please visit: www.

M4M: Business Development

Top: Panelists Joe, Jacques, Linda, Robert and Rajendera during the panel discussion with attendees. Bottom: Guests taking in the presentations by speakers.

Top: MDBC members getting a briefing from Encik Wan Muhd Amrul Wan Mustapha (Assistant VP I, Research and Development Innovation, Sime Darby Property) about the Sime Darby IDEA House and its functions. Middle: Attendees on a walking tour to see the sustainable architecture ideas in real world applications. Bottom: Enjoying some lunch and discussions on sustainability after the tour.

Development in a Highly Competitive Market.”

MDBC recently held a Members–for– Members (M4M) event on Business Development at DoubleTree by Hilton.

Rajendera Sapai (Marketing Manager, Exact Software): “The Role of CRM in Business Development.”

Doing business these days is not the same as it used to be; one must constantly think of improvisation and have the creativity to adapt to the ever growing and ever changing international market.

Jacques Hartman (Director Contract Logistics, CEVA Logistics): “How Increased Efficiency in Supply Chain & Logistics Enable Market Penetration and Sales.”

The panel of speakers and topics for this session included:

Joe Najib (Digital and Interactive Services Director, ISC>Innovators): “The Use of Advertising and PR in Business Development.”

Linda Giebing (Director of Business Development, DoubleTree by Hilton): “How does the business development department create higher customer satisfaction.” Robert Cormier (Managing Director, Santa Fe Relocation Services): “Business

Guests were also able to network and continue their discussions with the speakers after the presentations and panel discussion while enjoying some light refreshments.



3rd Edition 2013

We welcome a squash queen on board!



Members News

Dutch children are the happiest in the world, according to a UNICEF report among 29 industrialized countries.


Left: The Tonasco team. Top: Toon Moors, Patricia Tan (Director, Freestyle Communication), Lin Sheau Wei (Business Director, Tonasco) and Jocelyn Choo (Communications Manager, MDBC) at the Tonasco office launch.

On 5 July, Tonasco launched their new office located in Bukit Jelutong. In his opening speech, Founder and Managing Director Toon Moors thanked all of their suppliers and business associates for their support and belief in Tonasco’s vision. Toon also shared Tonasco’s future plans on increasing their market presence in

Germany, expanding its high-precision Assembly Division and strengthening their positions in single piece parts manufacturing.

the Dutch - Malaysian style event as they put on Dutch Clogs for a photoshoot and indulged themselves in traditional Malaysian and Dutch delicacies including cucur, herrings and stroopwafels.

The new building was decorated with Dutch flags and balloons to reflect its Dutch ownership with guests enjoying

Dutch Lady Launches Farmer2Farmer (f2f) Programme milk directly to Dutch Lady Malaysia. The launch, undertaken at the KST Dairy Farm in Semujuk, Melaka, was officiated by Dato’ Ibrahim Che Embong (DVS Deputy Director - General - Development) together with Rahul Colaco (Managing Director, Dutch Lady Malaysia) and witnessed by members of KST together with guests and the media.

Dedicated session with farmers from Perak by Dutch farmer Andre Baker

Dutch Lady Malaysia launched the F2F Programme in collaboration with the Department of Veterinary Services (DVS), Ministry of Agriculture, in Melaka recently. The F2F Programme is part of the company’s long standing Dairy Development Programme (DDP) where Dutch farmers are brought to Malaysia for a knowledge transfer with local 16


farmers in Melaka and Perak with the aim of raising milk quality, quantity and overall farming standards in Malaysia. 60 farmers, members of Koperasi Serbaguna Tenusu Melaka (KST) and Koperasi Penternak Tenusu Negeri Perak (KOPTEN), have been selected for the F2F programme. These co-operatives are involved in the F2F as they supply fresh

Explained Colaco, “We felt that it would be an even more meaningful experience for our local dairy industry if we were to do a training and knowledge deployment program in conjunction with our 50th anniversary this year.” Farmers have realised positive, tangible benefits from improving their knowledge and management skills, better run farms also enjoy increased earning power and standards of living.


Members News

3rd Edition 2013

TNT WORLD PRESS PHOTO EXHIBITION TNT Express Malaysia along with the Embassy of the Kingdom of the Netherlands recently hosted the World Press Photo Exhibition (WPPh) 2013 on its only scheduled stop in Southeast Asia. The WPPh is one of the biggest global touring exhibitions and features stunning pictures taken by members of the press worldwide.

channel of increasing awareness of global issues and situations, which not only affect the people in countries depicted in the photographs, but all of us. At TNT, people, from all walks of life and backgrounds, form the heart of our

business. We care about what goes on in the world and by bringing in the exhibition we hope to be able to stimulate public interest not only in a range of issues, but in the role of press photography itself.”

A special highlight of this year’s exhibition is that among 54 winning photographers, two winning entries are by Malaysian photographers including a stunning entry entitled “Joy at the End of the Run” by Dr. Chen Wei Seng whose vibrant bull racing photograph taken in Sumatra earned a first prize win under the Sports Action category. Commenting on TNT’s 3rd time bringing the WPPh into Malaysia, Managing Director Chong Siang Chung said, “The World Press Photo Exhibition offers a

Design team at the Kyoorius Awards Design Team Creative Director and Founder Ton van Bragt was recently invited by Kyoorius India to be a participant in a judging panel for their newly launched design competition - the Kyoorius Awards. The Kyoorius Awards is the foremost award for designers in India - it honors outstanding creative work in the Indian

award and 3 German Red Dot awards, Ton was an obvious choice to join the specialist jury panel. Ton with some of his fellow Kyoorius Awards judges in New Delhi (Gabor Schreier, Ton, Elsie Nanji, Tania Singh Khosla and Jeremy Leslie).

visual communications sphere for both professionals and students. Supported by the International Advertising Association - India Chapter the award is partnered with Design and Art Direction (D&AD - the “Oscars” of communication design). Himself a previous winner of a D&AD




Members News

DATO’ NICOL DAVID TAKES OFF WITH KLM A freshly minted partnership between two world greats is set to soar to stratospheric heights. KLM Royal Dutch Airlines, the world’s oldest airline has appointed World No 1 squash queen Dato’ Nicol David as its brand ambassador.

This strategic sponsorship is a clear mark of the implicit trust that Nicol has in the hallmark reliability of KLM. “It is a feather in our cap and we are very proud that Dato’ Nicol being the world’s

3rd Edition 2013

best squash player not only accepts but duly endorses our brand as the preferred airline despite her gruelling travel requirements. This indeed speaks volumes of her trust in us,” said Estee Ng, Country Manager, Air France / KLM. “With KLM’s extensive global network, we shall ensure Dato’ Nicol expands her global dominance by providing her with reliable and timely connections for tournaments, training or promoting squash for the Olympic Games,” added Ng. KLM flies daily between Kuala Lumpur, which is home for Nicol, and Amsterdam where she is based for training. Speaking at the sponsorship ceremony in Kuala Lumpur recently, Nicol quipped, “I would like to thank my new sponsor KLM for making it so much easier not only to come home to Malaysia, but to travel the world over without any hassle. It is a privilege to be associated with the best”.

Launch of l.Inc “L.Inc is our natural evolution. There were some milestone changes happening within the agency, in terms of growth of our team and client base and we wanted to reflect those changes externally as well. I felt it was time to turn our talent for branding to our own image, and L.Inc is the next phase in our journey,” said Lisette Scheers, CEO and Creative Director of L.Inc. Above: Lisette and members of the L.Inc team take a pose during the agency’s launch at their office in Bangsar. Right: Attendees during the opening of Lisette and Ink

With over 90 pieces on display, many of which were quickly purchased, the exhibition was a retrospective of

Lisette’s rise in the Malaysian creative industry. Highlights of the exhibition were the original artwork for a number of recognizable Malaysian locales and brands. Best known for her extensive work across The BIG Group’s various successes, Lisette was also commissioned to rebrand Damansara Uptown, a large scale project which is still ongoing. Additionally, anyone visiting the Malaysian Philharmonic Orchestra will have seen Lisette’s mural, which she painted live.

On 14 August, Lisette Scheers, the creative mind behind the runaway success of The BIG Group’s F&B empire, opened an exhibit of her original artwork from the past nine years, aptly titlted Lisette & Ink. Lisette’s second major exhibition in Malaysia, the pieces ranged from pencil sketches and watercolor paintings to detailed silk screens and designs in Chinese ink. The opening of the exhibition also served as the launch of Lisette’s new company, L.Inc. Formed to cater to the growing demand for her work, L.Inc is the new face of the Dutch entrepreneur’s creative presence here in Malaysia. MDBCONNECTS · 3RD ISSUE 2013



AN INSIDE LOOK: DUTCH LADY MILK INDUSTRIES - RAHUL COLACO 50 years ago, on 28 May, 1963, Dutch Lady Malaysia was incorporated as a private joint stock limited company called Pacific Milk Industries (Malaysia) Sdn Bhd. The current dairy market leader here started with the production of a single product - sweetened condensed milk - and has since expanded to a full range of dairy products locally manufactured in its factory located in Petaling Jaya. Previously under Friesland Foods (a Netherlands based multinational cooperative that dates back to 1879), Dutch Lady Malaysia is currently a subsidiary of Royal Friesland Campina, which was formed in December 2008 as a result of the merger between Friesland Foods and Campina. Since its beginning, Dutch Lady has championed dairy nutrition for all Malaysians, with a special focus on the children. Their mission of “Helping Malaysians Move Forward in Life with Trusted Dairy Nutrition” drives them in creating a sustainable platform to inspire the local children. As a special celebration for their 50th anniversary, Dutch Lady Malaysia is giving away RM 1,500,000 to Malaysia’s young hopefuls. It is their belief that every child has the potential for greatness that has led them to provide this support. The money has been placed into the Dutch Lady Inspire Tomorrow Fund and will be made available to 50 selected children from all walks of life. The fund seeks to inspire Malaysian children, especially those underprivileged, “whom very often have the biggest dreams of all”.

At its helm as Managing Director during this special milestone is Rahul Colaco. A soft spoken gentleman with sharp intellect and a quick grasp of situations; he seems to get energized by the fast pace of this consumer centric business. Bringing with him 17 years of experience in multinational corporations across Europe and Asia, Rahul has held various senior positions in marketing, sales, purchasing and finance. He holds a degree in Commerce from Mumbai University and an MBA from the International Institute for Management Development in Lausanne, Switzerland. MDBC managed to sit down with Rahul to discuss this significant anniversary. MDBC: 50 years is quite an achievement for any organization. What does this anniversary mean to you? Rahul: This is a special year for us. For the past 50 years, we have championed dairy nutrition for all Malaysians, especially for the children. More children grow up drinking Dutch Lady milk than any other brand and we know we are here because of the consumers (and our employees). We have an important impact on society and to celebrate we are giving back in our own unique way, by celebrating the youth of this country through our Dutch Lady Inspire Tomorrow Fund. Looking forward to the future 50 years, we will continue facilitating the development of society, by providing a platform for the children. MDBC: Dutch Lady has accomplished quite a lot since its humble beginnings.

Rahul with the Dutch Lady Marketing & Sales Conference 2011 group

What are some of the top accomplishments you’re particularly proud of? Rahul: Our overall impact on society is that Dutch Lady is synonymous with milk in Malaysia. We have been running a specific campaign since 2007 together with the Food and Agriculture Organization (FAO) on World Milk Day (held on 1 June), which provides us with an opportunity to focus attention on milk and celebrate all aspects of it; the natural origin, nutritional value, the economic importance of milk in rural areas as well as in the entire food chain. We have also done quite a lot to help educate people on the importance of nutrition for children, specifically through our school milk program. We are working with government entities such as the Ministry of Education to help teach nutrition to the people of Malaysia. We even go into the deep remote areas of Malaysia and the hard-to-reach places where it’s even more important to get the information to. We have also started a Dairy Development Program to help improve the quality and quantity of fresh milk here in Malaysia. Started in 2008 in cooperation with the Department of Veterinary Services (DVS) and the Embassy of the Kingdom of the Netherlands, the program brings Dutch dairy experts to Malaysia to conduct knowledge transfer to local farmers during workshops. The program has developed into a platform for farmers to network and share their ideas with the DVS officials and also equips farmers with a better understanding of safe practices and milking techniques. This all helps to improve the livelihoods of everyone involved in the dairy industry. Internally, we created a culture; we introduced a change program called Passion for Blue (PfB) which re-strategized our business focus and company development. PfB is unique in that it was innovatively designed to create and build a winning business culture within Dutch Lady. It focuses on strategy development as well as people development. Also CSR is integrated in everything we do. We want to help Malaysians move forward. CSR has a deeper significance for me, it’s not just showing that we do something; it’s doing something that will really help society.




MDBC: As an industry leader, it is sometimes difficult to remember that you have a responsibility to be innovative and new. Can you tell us about how Dutch Lady innovates? Rahul: A lot of it is driven by the expansion or changes in our portfolio. From Dutch

“We believe in the diversity of our people. In the management team alone we have 6 people from 5 different countries which is a melting pot of background diversity.” Baby Sweetened Condensed Milk (which we discontinued in 2011 because it was not in line with our commitment to improve the health of our customers), to the packaging we use, improving nutritional values and reducing sugar levels. In fact, there has been a 50% reduction in the sugar levels since 3 years ago; this adds up to about 3,000 tonnes less sugar annually. For us, it was a matter of figuring out how to do that without sacrificing the taste of the product. And a lot of it is through our Research and Development (R&D) findings. 1988 was a key year for us, it was the year we invented growing up milk with specialized ingredients and formulation. And in 1975 we launched UHT milk. These two are big pillars for us. We were pioneers in the industry for developing these two items. Also, we don’t have a sexy Google culture here, but we believe in the diversity of our people. In the management team alone we have 6 people from 5 different countries which is a melting pot of background diversity. Innovation is not just about a product, we were the first private sector company to offer 90 days of maternity leave to our employees, so you have to look at other aspects as well. Like safety. We look at the

safety of our employees through the lens of their children, like how will this affect your children if you don’t take care of yourself? Also, technology - what are consumers thinking. What flavor milk should be available? We have a continual improvement mindset. We were the first YouTube partner when they launched in Malaysia. We are beginning to also engage consumers more for innovation, there is more digital interaction. Consumers are happy and they are more engaged, there is an exchange of information. It allows us to create an emotional connection with our consumers which helps drive the loyalty they have to Dutch Lady. When Malaysians choose Dutch Lady, it’s an emotional choice. Its suitability, value and nutrition; moms know smart kids are not just academically smart but they also use their brain holistically. MDBC: Being at the helm of an organization like Dutch Lady at such an important milestone must be exciting. In addition to being able to enjoy the benefits of having done it right for the past 50 years, it also means you must look forward to the next 50 and lay the groundwork now. What do you see as the future of Dutch Lady in Malaysia? Rahul: For the next 50 years, it’s all about continual growth. There is a huge opportunity still here because even though we are the market leader, our market share is only 20%, so there’s definitely room to grow. We will continue to educate Malaysians in a fun and innovative way. The cycle of change is faster so we have to be more agile, doing it with fewer things, in a bigger and better way.



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STUDENT INTERNSHIP PROGRAM THE INTERN INTERVIEW: Jeroen Nijsen Jeroen Nijsen is an Intercultural Communication Master student at the University of Utrecht who is currently doing his internship at Shell Malaysia’s corporate affairs department. Initially hesitant to begin his first office job, he reeled a bit at the idea of working in a cubicle, which he associated with a dronelike existence of an office worker, afraid that it would make him “just another cog in the machine,” he has since settled in and has started to see the benefits of working at such a large organization. Jeroen’s work activities are spread out across Shell Malaysia’s communication department. When asked about his responsibilities there he shared, “I am managing the Sustainable Development grants program, editorializing internal news stories and attending external events. However, most of my workload deals with the organization of the Shell Malaysia Innovation Summit which is to take place on 24 and 25 September. In general, the level of responsibilities that I am getting at Shell far surpasses

my expectations, which is great because the challenging work is very motivating. Besides, I believe that it would take me a year or more to gain the same learning experiences that I have had here if I were working in a less challenging environment.” Since Jeroen is doing this internship in the context of his Master’s degree, he has kept an eye out for cultural differences. His conclusion so far? “While you can generalize about things like directness, saving face and the conception of time, in the end, there are as many cultures as there are individuals. This is why I like to go out of the office and see something of the outside world during site visits and external meetings as I generally get to deal with a lot of different people in various capacities; also, the business lunches are usually quite good!” As for how all of this is affecting his distaste of being ‘another cog in the machine’? When Ben van Beurden (Director, Shell Downstream) came to Shell House for a townhall session recently, he casually skimmed over Shell operations in countries spanning every continent and Jeroen was able to catch When MDBC SIP Manager Jolande Jonge Poerink gave a presentation at Corlijn’s University, she immediately jumped at the chance of doing an internship here in Malaysia and she applied to join the program. As a result of the matchmaking process, MDBC paired Corlijn with AQ Services and after a Skype interview with AQ, she packed her bags and began her adventure here in May 2013.

THE INTERN INTERVIEW: Corlijn Steen Corlijn Steen is a facility management student at NHTV Breda University of Applied Sciences in The Netherlands. She is currently doing her internship with MDBC member company AQ Services International. Two years ago Corlijn first came to Asia and spent her summer in Indonesia. That trip made such an impact on her that it convinced her to visit the region again.

“I was assigned as an assistant business manager. My main responsibility is to manage the fieldwork for all the projects that have been assigned to me. During my placement I have been working for the Malaysian team and my goal is that AQ Services will allow me the opportunity to handle a project independently,” said Corlijn. AQ Services is a performance, research, coaching, training and consultancy firm with a strong focus on the front line. One of the products that AQ Services provides their clients is insight into the client’s performance; they do this by developing

a glimpse of the immense magnititude of Shell’s operations worldwide. “At that point, it hit home that even though I may contribute very little, it is still very exciting to know that I am part of such a mind boggingly massive enterprise.” He added, “Perhaps the most important realization for me is that it is not a bad thing to be a tiny part of a large organization, as long as I am reminded every now and then of all the groundbreaking things that are going on in the big picture. With that in mind, my cubicle isn’t so bad a first office after all.” tailored mystery shopping programs. Mystery shopping is the core activity of AQ Services. “Through this program, I have the opportunity to work in an environment where 14 different nationalities are employed. The differences in language, culture and behaviour is not always easy, but it is a great experience!” added Corlijn. Learning to balance her responsibilities between work and school assignments, she is enjoying the opportunity to further explore the region. When asked about it, Corlijn said, “I am currently living with three other Dutch interns in the city center. During the day, I am working with locals and in the evening, the other interns and I venture into the city. This combination makes my time in KL memorable. Doing my placement here not only shows the practical side of the theories in text books, but it also teaches me to work and collaborate with other cultures. It is a double beneficial experience to do a placement in Asia!” said Corlijn. MDBCONNECTS · 3RD ISSUE 2013


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MDBC Penang M4M on IP MDBC recently invited Penang and Northern Region members to a membersfor-members on Intellectual Property organized jointly with Universiti Sains Malaysia (USM). Held at the Main Auditorium, INFORMM of the USM Main

Campus, featured speakers included: * Chris Tan (Managing Partner, Chur Associates): “Trademarks and Copyrights, Industrial Designs and Common Law Passing Off.”

Commercialization Office, USM): “The Process from Innovation to Registration of IP” * Sjaak Lighthart (Managing Director, BCL Packaging): “Using Patented Technology at Multinational Companies”

* Dr. Sharon Cheang Peck Yeng (Patent Licensing Officer, USM Innovation and MDBC Penang Chapter representative Mr. John Benoist p/a TMF Administrative Services Suite S-21-H, 21st floor, Menara Northam 55, Jalan Sultan Ahmad Shah 10050 Penang Tel: + 6012 525 1520 (



Did you know....

Frequent travelers stuck at the airport during odd hours or catching a late flight know what its like to really need some coffee as a pick me up. Dutch coffee company Douwe Egberts set up a vending machine capable of picking up on facial movements and recognizing a yawn, prompting it to fill up a cup for you. The machine detects yawns using a

combination of Midi tunes and facial recognition software. Essentially what happens is that the facial recognition software can monitor different aspects of the face to set different settings like volume. If someone’s mouth is open wide enough, a certain level of noise is registered and the machine dispenses the coffee.


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Sit down with the new Ambassador

H.E. Harry Molenaar

Without needing much time to think about this, the Ambassador replied, “The overwhelming economic dynamics, as you can see from the construction activities and consumer spending around you. Although, I have to admit, my experiences are still limited to my first weeks in KL.” Referring to his meetings so far, he added, “Either representing business, diplomatic or government, all counterparts are equally positive about trade and economic opportunities. On a personal note, the freedom to move around freely comes as a big relief, almost a cultural shock after my work in Iraq where I was always accompanied by close protection.” The Ambassador has been enjoying exploring various places in KL and the typical lunches at the local wet market with his wife Dr. Loes Nas. A long way to get here… It took the Ambassador a long time to get back to South East Asia. After his posting in Bangkok in the 1980’s, postings in Africa and former Soviet Union countries followed. No matter which posting he received however, there was a common denominator in his work – the importance of trade and economic work. Now back in the region, he is keen to continue his work in this area saying, “Especially in countries where government and business are closely tied, an embassy can facilitate, introduce and promote business opportunities. An embassy should therefore always be accessible and open. In this regard, I realize I have big shoes to fill, knowing the high appreciated approach and work of my predecessor and the embassy team.”

It’s only been a few weeks but we have already had the honor of interviewing the new Dutch Ambassador, H.E. Harry Molenaar. Seated on one of the orange chairs in his new office and with the regular busy KL morning traffic in the 26


background, the Ambassador was happy to sit with us and share his first impressions, experiences and thoughts about his tenure here in Malaysia. What are your first impressions?

Eager to explore… “Malaysia and The Netherlands have established strong economic ties and share a few important similarities. Both Malaysia’s and the Dutch economies are bigger than their footprint, Malaysia being at the heart of South East Asia while The Netherlands provides a gateway to the European Union. I am eager to further build upon, as well as to explore, possibilities to extend our relationship in all fields, including cooperation in the field of innovation and knowledge institutions. By materializing new opportunities, we hope to contribute to the economic development agenda of Malaysia


to become a high income nation by the year 2020.” What to expect these coming years…. The Ambassador quickly refers to the good foundation he aims to build upon, representing values of Corporate Social Responsibility, openness and outreach to all our counterparts, be it in a more formal or interactive setting. “CSR especially, has been put high on the Dutch policy agenda. I am therefore pleased with the great success of, among others, the MDBC Sustainability Awards (MSA) as well as the launch of our CSR application.” Apart from the MSA, the new Ambassador stresses the importance of the good cooperation with the MDBC. MDBC and the Embassy complement and reinforce each other’s work. “The good reputation of the MDBC has reached The Hague as well. MDBC was referred to as one of the most active business councils during my preparatory meetings in The Netherlands. I had the honour to meet the Board of MDBC upon arrival, in my first week, and underlined our commitment.” The focus is definitely not only limited to KL. Economic dynamics in Johor and Penang are also put high on the agenda. “In fact, I already planned my first trip to Penang and I am anxious to also meet the MDBC members in Penang and the Northern Region in late September. Johor is to follow shortly.” In addition to our partners within Malaysia, the Ambassador stressed the wish to cooperate with our colleagues at the Dutch embassies in the region, underpinning the growing importance of ASEAN as an economic region. Challenges and opportunities: “Let’s do business” All in all, a wonderful challenge. It’s also a challenge from an organisational perspective. “We’ll have to fulfill our ambitious agenda and maintain our service levels with less manpower.” However, a challenge also creates opportunities in itself. “We have to think out of the box, cooperate and involve our partners.” The Ambassador is confident and again, looking forward to meeting you soon!

her majesty queen maxima visits kl

Her Majesty Queen Maxima during the opening ceremony of the AFI GPF with Bank Negara Governor Tan Sri Dato’ Sri Dr. Zeti Akhtar Aziz.

Her Majesty Queen Maxima visited Malaysia on 11 September to participate in the Alliance for Financial Inclusion (AFI) 2013 Global Policy Forum (GPF). She was invited as a Guest of Honor in her capacity as UN Secretary General’s Special Advocate for Inclusive Finance for Development as well as Honorary Patron of the G20 Global Partnership for Financial Inclusion. Under this year’s theme, “Driving Policies for Optimal Impact,” AFI members have the opportunity to exchange knowledge

and experiences, as well as work together in taking the financial inclusion agenda forward. AFI created the GPF as a platform for central banks and other policymaking bodies in developing countries to engage in dialogue and share knowledge and experiences in increasing access to financial services. The Forum has become the world’s most important on financial inclusion and has consistently grown along with AFI, which now represents more than 100 institutions from 89 countries. committed to supporting Dutch companies in their efforts to uphold high standards in this area.

Proud to present – the CSR app Corporate social responsibility (CSR) is an integral part of the way Dutch companies operate, both at home and abroad. The strong Dutch performance is underscored by the 4th ranking of The Netherlands in the SustainabilityAdjusted Global Competitiveness Index of the World Economic Forum (20132014). The Government and the Embassy of the Kingdom of the Netherlands are

The Embassy launched a project to provide practical tools for companies to reach out to Malaysian suppliers in 2009. The output of the project was a “CSR guide for Malaysian Suppliers of Dutch and international Companies” in the form of a short and easy-to-read booklet. The guide shows responsible practices, shares tips, FAQs and useful links for further follow up and was very well received. The Embassy is proud to announce that an Apps version of the CSR booklet is now available at the App Store (“CSR Manual”, tablet version for Android and Apple). Please feel free to share and refer to. Enjoy the App and let’s all work together towards responsible, successful and sustainable business practices. MDBCONNECTS · 3RD ISSUE 2013


Some call it talent management. Let’s call it partnership. Without the right talent, there will be no transformation. Without transformation, we will not realise our potential as a nation nor achieve Vision 2020. This is why we aspire to make Malaysia a global talent destination by 2020. We make it our mission to build effective partnerships and make a difference in addressing your talent needs as well as Malaysia’s in order to enable the country to reach its aspiration of a high-income nation. TalentCorp is pleased to offer top expatriates flexible long term working and living options in the country. We also look forward to facilitate highly-skilled young foreign talent to work in Malaysia. The right talent makes all the difference. We would like to work together with you, as leading employers, to enhance talent availability for your organisation, your sector and the country. To learn more about our foreign talent facilitation initiatives, please visit


TalentCorp: RP-T/PR-T update - MDBC Members RP-T / PR-T Update MDBC is proud that we are one of just a few Business Organisations selected by TalentCorp as its partner. Our expat members benefit from this collaboration by receiving a recommended referral for their Residence Pass - Talent (RP-T) or Permanent Residence - Talent (PR-T) application. 3 MDBC members share their experiences.

Lisette Scheers I’ve been in Malaysia for 9 years and have worked with many clients such as Bank Negara, Maybank and the BIG group. I have a daughter (who goes to a local chinese school) and I wanted to stay in Malaysia because as an entrepreneur it’s all possible. You’re at the source of where everything comes from.

Dr. Wim Botermans I came to Malaysia with my family in 2008. Apart from the very pleasant living conditions, our main reason for staying here are the business opportunities available in this country. Malaysia is strategically located in ASEAN and the government continuously strives to provide a business – friendly environment. Compared to Singapore and Hong Kong, there is still ample opportunity for affordable business development in various sectors.

As a growing and new economy, there’s an incredible vibe and energy to explore new and different opportunities. Everyone helps each other out if they can and are rather encouraging - which is not always the case in Europe. You can keep your overheads low if you do your homework rent is affordable, furniture is affordable and living is affordable. You can still have your nasi lemak for RM 1.00 after all. Malaysia as far as I’m concerned is the place to be - great location, great weather, friendly people.

Lion Kraaijbeek I’ve always considered Malaysia home but since I’ve got my PR-T it truly is. I’ve been married for 17 years to a Malaysian and I’ve been hoping to get a permanent residency this entire time. Now I’ve finally got it - thanks to TalentCorp! Having this PR-T feels like freedom. No more worries and uncertainties about work permits and other setbacks that occur to you when you stay in Malaysia under almost any other status. I have applied three times before at the Immigration Department, but I had apparently almost zero chance of obtaining a PR. TalentCorp was my last chance, really. It worked, and it worked fast. It feels like a new lease of life and that’s a great feeling. Malaysia has now finally become a real “home”...

With L.Inc, we contribute to setting the stardard in the country and as a workforce provide a location where you can learn to create and produce at an international level. With Nala, my second company, we try to preserve our beautiful heritage and promote the printing and handicraft industry in Malaysia. Everything is locally produced and made by hand!

With this RP-T visa, I can work and live here without having the stress of reapplying every year. At an emotional level it also makes you feel like investing more and going the extra mile. I was impressed by the professionalism at TalentCorp. They were willing to help and had the patience to answer the phones and call back whenever it was necessary.

The services of TalentCorp came at the right time; under this program, we could get 10 year work and residence passes (RP-T) for the whole family. This is particularly relevant since my wife Tanja (who works as a finance and strategy consultant) did not need to extend her initial work permit. I found the application process quite easy since the whole process is on–line. In our case it took about 3 months to complete and we found the people at TalentCorp very friendly and client oriented, thus providing a seamless and efficient service.

The office in Putrajaya is also efficient - helpful and they serve coffee! Very unexpected and a welcome change to the usual bureaucracy at the other government offices. Everyone speaks English well, is polite and understanding. It was crucial for me to get this RP-T as I am a single mother and whether my daughter could attend a local school depended on it. MDBCONNECTS · 3RD ISSUE 2013


TMF Group navigates businesses cross borders seamlessly With over 100 wholly-owned offices worldwide, TMF Group offers a comprehensive range of compliance and administrative services which are critical for clients from a financial, reputation and risk management perspective. Our services are delivered in each country by our expert staff, professionals who have the key local knowledge and speak the language. Contact us Kuala Lumpur’s office 10th Floor, Menara Hap Seng, No. 1 & 3, Jalan P. Ramlee, 50250 Kuala Lumpur, Malaysia T. +60 3 2382 4288, F. +60 3 2382 4170

Labuan’s office Brumby Centre, Lot 42, Jalan Muhibbah, 87000 Labuan F.T., Malaysia T. +60 87 593 828, F. +60 87 417 242 Penang’s office Suite S-21-H, 21st Floor, Menara Northam, 55 Jalan Sultan Ahmad Shah, 10050 Penang, Malaysia T. +60 4 210 7118, F. +60 4 210 7111 The TMF Group consists of a number of companies worldwide. For details of TMF Group’s regulated companies, please see:

EU / EUMCCI VIP LUNCHEON WITH THE SELANGOR CHIEF MINISTER Klang Valley provides excellent infrastructure and accessibility which makes it a premier destination for investors.

ments grow with the state’s vision of becoming the preferred and ultimate location for investments. Tan Sri Khalid answering questions from the attendees, moderated by EUMCCI Chairman Fermin Fautsch

The Government of Selangor has plans in line to make it a regional high - tech centre, employing the latest and most sophisticated technology for a more convienient and efficient business climate in the state.

EUMCCI recently organized a VIP Luncheon with the Chief Minsiter of Selangor, Yg Amat Berhormat Tan Sri Dato’ Abdul Khalid Ibrahim. Selangor’s central location in the thriving Reforming the Banking Industry - A Catalyst for Change and Capitalising on Opportunities (Financial Services Act 2013).

Steps have already been taken to provide top class facilities with attractive incentives in place to facilitate a favourable climate for businesses. Attendees at this VIP Luncheon were able to join in a dialogue with the Chief Minister to find out how best to make their invest-

VIP LUNCHEON WITH THE GOVERNOR OF BANK NEGARA Zeti also discusssed key roles of banks and their business partners in improving op-

erational efficiency, efficient execution and providing excellent client experiences.

A recent VIP Luncheon: “In Conversation with Yg Berbahagia Tan Sri Dato’ Seri Dr. Zeti Akhtar Aziz, Governor of Bank Negara” focused on the Central Bank’s (Bank Negara Malaysia) strategic roadmap in driving the economic growth and continued prosperity of the Malaysian landscape. Bank Negara continues to strive and provide strong oversight over the Banking and Financial Sector. Participants at this informative lunch were also able to gain insight into the key factors that will shape and reform the future of banking as well as the trends, challenges and opportunities in the future. Tan Sri

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From the Frames headquarters in The Netherlands and our international offices, we have been supporting clients in the worldwide upstream oil & gas industry with custom-made integrated solutions since 1983. Our portfolio ranges from safeguarding and control equipment to complete coverage of the separation train, through to advanced oil, water and gas treatment systems






fractionation. In short, we offer a portfolio from well to pipeline; for offshore, floating production and onshore. Through our office in Kuala Lumpur, established in 2008, we provide direct support to our regional clients and maximize the potential of the local supply chain. Combining extensive experience with state-of-the-art technology enables us to create innovative systems & solutions, solving all challenges presented to us by our clients. Some telling examples of such solutions are an optimized





package built in Malaysia, or a modularized gas treatment plant incorporating Frames OVC速 zeroflaring technology. These type of solutions are in line with our vision to lead the strategic advancement in technology for global sustainable energy production. Frames Asia Pacific Sdn. Bhd. T +60 3 2284 0822

MY in NL MIDA Visit to The Netherlands This September, MIDA Deputy CEO I Dato’ Azman Mahmud briefly visited the Netherlands as part of an oil & gas mission to Europe. The small delegation also included MIDA Senior Deputy Director Oil & Gas Services Division Balkish Mohd Yasin and MIDA Frankfurt Director S. Siva. The delegation visited 3 Dutch oil & gas companies namely Actuator Technology Company (ATC), Frames and Mokveld who are all in different phases of their operations in Malaysia. Mokveld (a producer of high engineered valve systems for oil & gas lines) has 2 operations in Malaysia inclusive of production of valves, Frames (technology design and supply centre for the upstream oil & gas industry) has seen substantial growth in their regional operations centre over the past few years while ATC (a leading manufacturer of compact valve actuators and actuated valve systems) has just this month initiated their office in KL.

The aim of the meetings was to discuss the opportunities in the oil & gas sector in Malaysia, for MIDA to understand the investment initiatives in Malaysia of these companies and to offer MIDA’s support to strengthen and expand these investments. The delegation also visited the Offshore Europe 2013 exhibition in Aberdeen. (Right top and bottom:) Welcome and factory tour by ATC’s Floris op ten Noort (Below:) Group picture at Frames, from left: Siva, Joop Damen (Marketing & Sales Director), Dato’ Azman, Jacco Mooijer (Manager Technology), Balkish, Marco Winter




To base our Asia headquarters in Malaysia was a logical choice. Offering high technology, quality suppliers and skilled people led to our decision to expand our operation and proceed with technology transfer. We see a bright future ahead and have become as much Malaysian as we are Dutch.

RESQTEC ZUMRO ASIA SDN BHD Subang Hi-Tech Industrial Park, Lot 5, Jln Delima 1/1, 40 000 Shah Alam, Malaysia T + 603 5621 5298 F + 603 5621 2895 E




The Team together with Tan Sri Muhyiddin Yassin, Deputy Prime Minister and the Minister of Education and H.E. Vincent Piket (former EU Ambassador to Malaysia).

Universiti Kebangsaan Malaysia’s (UKM) relationship with Yayasan Sime Darby (YSD) began in early 2010 with the creation of an endowment Chair, the UKM – YSD Chair for Sustainable Development – Zero Waste Technology for the Palm Oil Industry. In line with the foundation’s activities to promote conservation of the environment and the protection of the ecosystems, this Chair is a testimony of a powerful synergy and partnership between university and industry. The Chair provides vital funding for the development of a critical area of knowledge – to transform palm oil mills into green, carbon neutral factories with zero waste discharge while simultaneously sustaining revenues and ensuring long term productivity and sustainability of the palm oil industry. The expert holding the Chair has been appointed for a two to three-year term with the main function of spearheading researches related to the mission of the Chair. UKM and YSD decided to widen their search for the first Chair holder at the international level to select a wellDr. Pieternel Claassen

respected expert in the field who would be unbiased and independent in carrying out the objectives and mission of the Chair. After considering many candidates worldwide, the current, and first, Chair holder, Dr Pieternel Claassen, a senior scientist at the Wageningen University (UR Food & Biobased Research) in the Netherlands, was selected. Dr Claassen is a renowned scientist and an expert in the field of fermentation and hydrogen production. In addition to her main function of carrying out research related to the mission of the Chair, she is also responsible for soliciting external research funds, assisting and encouraging publications while protecting intellectual properties and fostering R&D collaboration and commercialisation. To achieve its mission and vision, the Chair will integrate the utilisation of biomass produced by palm oil mills, i.e. palm oil mill effluent (POME), empty fruit bunches (EFB) and fibers to produce hydrogen (the ultimate renewable fuel), high value bio-fertiliser and animal feed. Hydrogen produced will power the mill with zero carbon dioxide emission.

include researchers from local research institutes and universities such as the Malaysia Agricultural Research and Development Institute (MARDI), Universiti Teknologi Malaysia (UTM), University of Nottingham Malaysia and Universiti Malaysia Pahang (UMP) and international institutions such as the Wageningen UR in the Netherlands (an institute well known for research in converting biomass to valuable products) and Feng Chia University, Taiwan. This collaboration has created a consortium of Malaysian and global experts working together for a universal cause. UKM provides the intellectual and theoretical inputs in the relevant areas of research, national and international networks of researchers and research funds, fundamental research infrastructure and inflow of students and researchers for capacity building. Sime Darby meanwhile, through YSD and Sime Darby Plantations, provides funding for the Chair and R&D activities, direction of research relevant to the industry, industrial R&D experience and networks, infrastructure and expertise for commercialisation. The 6 research thrust areas for the Chair are: • Hydrogen for power and steam generation • Composting of bio-solids for organic fertiliser • Hydrogen production from biomass • Pre-treatment of biomass for hydrogen production • Algae production to sink carbon dioxide • Water recycle and reuse

Other valuable products, such as mixed alcohol, could also be produced in the process. This is a home grown innovation for the sustainable development of the palm oil industry, which resonates with the vision of the Global Science and Innovation Advisory Council (GSIAC) announced by the Prime Minister of Malaysia in May 2011. The research will be conducted collaboratively, not only among UKM and Sime Darby researchers, but will MDBCONNECTS · 3RD ISSUE 2013



On 16 July, the MDBC Board of Directors bid farewell to Honorary Member of the Board H.E. Ambassador Paul Bekkers and Mrs Ank Bekkers. The Board is grateful for the excellent 4 years of close cooperation and friendship and wish Ank & Paul all the best at their new posting in Poland. Moving on, at the BoD meeting on 27 August we welcomed new Ambassador H.E. Harry Molenaar. At the same meeting, the Board commemorated Marco Winter’s 10th anniversary as MDBC Executive Director. Chairman Dato’ Jaffar Indot presented Marco with a valuable and sporty gift and highlighted MDBC’s growth during these past 10 years.



AGM++ As described on page 11, the MDBC AGM over FY2012 at ParkRoyal Kuala Lumpur became a string of activities: MIDA dialogue, 2 launches, the AGM and the networking dinner & drinks. Here are some more pictures.

International SuperNetworking at Renaissance Hotel on 29 August (below)





As always, we constantly expand to include new and interesting partners as part of our international community of business professionals, allowing our members to find more opportunities for success. To that end, we would like to extend a very warm welcome to the MDBC Community for the following new members:

Business Activity: To convey our passion and love for Arabian horses to those whose hobby goes beyond imagination. We are not just breeders. We believe we have a mission.


Allow Claudia Brugman, the founder of Brugman Arabians to lead you into the world of these beautiful majestic horses. Visit our stud and experience yourself that these Arabians are so powerful and yet so elegant.

Corporate RepresentativeS Claudia Brugman, Owner Maud Brugman, Managing Director CONTACT: Planetenweg 5 2132 HN Hoofddorp The Netherlands Tel: +31 (0) 23 5563175 Email: Email: Website:

“When people say it’s just a horse, they just don’t understand.”





Business Activity: CPI is a global consultancy firm specialising in risk management, finance and governance. In the past nine years CPI has become a trusted advisor and partner for its clients and has developed a thought leadership position perceived to be a critical challenger to the larger service organizations such as the Big Four. The company has, and continues to serve a very large number of blue - chip companies in the corporate and financial sector. Examples include KPN (the largest Dutch telecom company), Aegon (financial services) and Fortune 500 companies.

Corporate RepresentativeS Simone Heidema, Chief Executive Officer Wynanda Mannien - de Vries, Business Development & Recruitment Manager

Business Activity: Dynamic High Purity Engineering is specialized in manufacturing High Purity Equipment for Gas, Chemical, Water and Vacuum Systems, servicing semiconductor, solar and pharmaceutical industries. Established in 2000 and located in Kulim, they are the pioneering company carrying out High Purity System work in Malaysia, providing their services to the semiconductor, solar and pharmaceutical industries in Malaysia, Singapore and the Asia Pacific Region. At Dynamic, “We accomplish engineering projects” and strive to be the “Company of Choice with Dynamic Solutions”.

Corporate RepresentativeS Yong Kok Ling, Managing Director Chong Kwok Heng, Project Manager

CONTACT: 1 Raffles Place Level 24 Singapore 048616 Tel: +65 - 6408 0558 E mail: Website:

CONTACT: No 146, Jalan Suasa 4 Taman Suasa 09000 Kulim Kedah Darul Aman Tel: +604 - 489 3717 / 3817 Fax: +604 - 489 2617 E mail: Website:






Business Activity: Sports Timing Solutions Provider We create systems for professional timers, event organizers, track and club owners, federations and sports areas as well as products for individual racers and athletes. Our product enhances the experience for all sports categories, from professional to amateur level, from small to high density events. Every year, over 20 million racers and athletes perform in MYLAPS-timed contests, such as 24 hours of Le Mans, Boston Marathon, Sepang F1 Circuit and more. This year, MYLAPS timing equipment will also be used at the Standard Chartered KL Marathon 2013.

Corporate Representative Raymond Perin, General Manager

Business Activity: Strawberry Park Resort is over 1,500 meters above sea level. Tucked in the cool hills of Cameron Highlands, it boasts newly designed classic contemporary rooms and suites overlooking breathtaking scenery of virgin jungle and colonial bungalows.

Corporate Representatives Marie Bark, Business Development Manager Ivy Hon, Assistant Director of Sales

The cool climate makes it an ideal getaway. It is a resort where holidays are forever...

CONTACT: Suite C305, 3rd Floor, Central Wing, Wisma Consplant 1, No 2, Jalan SS 16/4 47500 Subang Jaya Selangor Darul Ehsan Tel: +603 - 5613 1235 Fax: +603 - 5613 4235 E mail: Website:

CONTACT: Lot 195 & 196 39000 Tanah Rata Pahang Darul Makmur Tel: +605 - 491 1166 Fax: +605 - 491 1949 E mail: Website:

Business Activity: As a leading specialist in pipes/tubes, fittings and flanges, Van Leeuwen supplies a wide range of products, supported by an equally impressive array of services tailor-made to fit the customer’s needs. Present locally since 1980, we have been distributing large quantities of piping material throughout Malaysia. As a Petronas license holder for steel pipes, we have been supplying the Malaysian oil and gas industry since 1985. Support from its global network of manufacturers has allowed the company to provide competitive and reliable solutions critical for a successful execution in many projects.

Corporate Representative Olivier Ducrocq, General Manager

Business Activity: Worldwide Environment Sdn Bhd is involved in the operation and maintenance of the Shah Alam Transfer Station (SATS) at Section 21, Shah Alam.

Corporate RepresentativeS Zamri Abdul Rahman, General Manager Noor Azam Mastor, Business Development Manager

SATS is a solid waste transfer station which functions as a transit point for waste collection vehicles to unload their waste into a larger container before it is carried out bya larger vehicle to the Jeram Sanitary Landfill for final disposal.

CONTACT: No 1, Worldwide@7, Lot 24, Jalan Lazuardi 7/29, Seksyen 7 40000 Shah Alam Selangor Darul Ehsan

CONTACT: Suite 11.02, Level 11 Menara IGB, The Boulevard Lingkaran Syed Putra 59200 Kuala Lumpur Tel: +603 - 2287 3358 Fax: +603 - 2284 5771 E mail: Website:

Tel: +603 - 5519 5115 Fax: +603 - 5519 5045 E mail: Website: MDBCONNECTS · 3RD ISSUE 2013


MDBConnects 2013 - 3  

3rd edition of the MDBC Magazine for 2013.

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