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MDA CONSULTING South East Asia CORPORATE PRESENTATION and REFERENCES

MDA Consulting S.E.A. Co., Ltd.

“Strategy is important but execution is everything” November 2011


About Us Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

MDA Consulting South East Asia is an Italian-Thai Joint Venture established in 2005 operating in the consultancy business with focus on internationalization services. Our mission is to assist Companies and Organizations in their international market expansion providing highly qualified consultancy services. MDA Consulting has been advisor of Thailand Board of Investment (BOI) in Italy for 4 years. MDA Consulting currently has active collaborations with Confindustria Italy, Co. Export, Promos, Banca Popolare di Vicenza, Private Consultants and Thailand Institutions in Italy.

“Strategy is important but execution is everything�


Network Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

• Lawyers and Chartered Accountants • Private Companies • Private Investors • Thai-Italian Chamber of Commerce • B.O.I. (Board of Investment) • Joint Foreign Chambers of Commerce • Italian Institute for Foreign Trade • Italian Embassy • Office of Small and Medium Enterprise Promotion

“Strategy is important but execution is everything”


Activities Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

International Expansion Company growth through international expansion projects. Export of goods, acquisition and JV, production relocation, purchasing into low cost countries

Management Consultancy Strategy, control and organizational structure to identify new opportunities, monitor the company and verify the results “Strategy is important but execution is everything�


International Expansion Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Products • BOI Investment Incentives in Thailand • Market Research and Analysis • Importers, Distributors and Agents Search • Supplier Search • Partner Search and Joint Ventures • Analysis and Drawing-up of International Strategies • Legal assistance to international transactions

“Strategy is important but execution is everything”


International Expansion Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

BOI Investment Incentives in Thailand • Investment incentives evaluation and strategy • Board of Investment eligible activity identification • BOI application submission and interviews sessions • BOI License achievement (Blue Book) • BOI License reports and follow up activities • Company establishment in conjunction with BOI License • BOI Working Permits related to foreign personnel

“Strategy is important but execution is everything”


International Expansion Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Market Research and Analysis • Market research and analysis • Preliminary expansion markets analysis • Research and analysis for product compatibility with the identified market • Competition arena, benchmarking

market

• Laws and customs regulation

“Strategy is important but execution is everything”

leaders

and

price


International Expansion Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road

Importers, Distributors and Agents Network

Bangkok 10330, Thailand

• Identification of export expansion channel • Research, identification and selection of potential commercial partners in ASEAN • Laws and Intellectual properties regulations

Supplier Search • Identification and selection of suppliers for raw materials, semi-finished and finished products • Reliability check of suppliers “Strategy is important but execution is everything”

• Technical standards suppliers compliance • Logistic process evaluation


International Expansion Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Partner Research and Joint Venture • Research, identification and selection of partners well-matched with the strategic development plans • Assistance in JV contracts, definition of articles of association, shared capital and participation stakes • Legal assistance in company establishment with overseas partners and maximum foreign capital allowed

“Strategy is important but execution is everything”


International Expansion Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Analysis and Drawing-up of International Expansion • Company assessment and identification of strategic expansion opportunities • Product analysis in combination with identified strategies • Identification of growth priorities well-matched with market and industrial opportunities • Assessment of HR Skills and competences for international expansion

“Strategy is important but execution is everything”


International Expansion Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Legal assistance to international transactions

• Credits recovery • Purchase and sale of properties • Merging and acquisitions

“Strategy is important but execution is everything”


Management Consultancy Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Strategy • Management of the growth processes • Management of generational changes and restructuring • Evaluation of strategies and business plans

Organization • Evaluation of the coherence with company strategies • Structures, role definition, operations, HR management “Strategy is important but execution is everything”

• Assistance on IT projects implementation and definition


Management Consultancy Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road

Management Control

Bangkok 10330, Thailand

• Evaluation and implementation of planning & control tools, reporting, financial budgets and industrial cost control • Monitoring and analysis of variances

Search and Positioning Analysis • Products and market benchmarking • Competitive environment analysis • Competitors scouting “Strategy is important but execution is everything”


Working Method Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Projects are planned and managed by a team of consultants with specific expertise The working method is the result of a mutual agreement through: • Joint brainstorming with the Entrepreneur and/or the Top Management • Stages in project progress • Temporary management

“Strategy is important but execution is everything”


MDA S.E.A. Team Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

MDA S.E.A. Partner and Managing Director Luca Vianelli has achieved a degree in “Industrial Chemistry” (1996) at University Statale of Milan and a master in “Innovation Management” (2000) at S. Anna Superior School of Pisa. He worked for Unilever in Italy and Europe and later for Pirelli Group in Italy and Indonesia. In 2000 he joined Bain & Company Team in charge for the Fiat-GM Strategic Alliance Project (Turin and Rüsselsheim). In 2005 he established MDA Consulting South East Asia in Bangkok, Thailand, where he lives.

“Strategy is important but execution is everything”

Today is Director of Thai - Italian Chamber of Commerce, Member of the Board of the European ASEAN Business Center (EABC) and of the Investment Policy Committee.


MDA S.E.A. Team Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

MDA Staff Experienced Project Managers with high academic qualification, specific management skills, proficiency in 3 Languages and familiarity with western management business approach.

MDA External Partners Trusted Lawyers and Chartered Accountant; ASEAN in loco consultants;

“Strategy is important but execution is everything�


Recent References and Projects Suite 504 Tonson Building

B.O.I. License Achievement and Follow up

50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

“Strategy is important but execution is everything”

Chalybs Cylinders Ltd (Under implementation, 2011)

USI Italia (Under implementation, 2011)

Lika South East Asia Co. Ltd (Engineering Design, 2011)

Kami SPA (T.I.S.O., 2009)

Danieli Far East (5 BOI applications, 2007-2011)

Amonn & L’Aquatech (Chemical sector, 2007-2008)

SIAE Microelettronica S.E.A. (R.O.H., 2007)

Convergence (R&D Industrial Design, 2007)

Legor S.E.A. (Jewelry Sector, 2006-2007)


Recent References and Projects Suite 504 Tonson Building

Company Establishment and Start Up

50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

“Strategy is important but execution is everything”

USI Far East (Under implementation 2011)

Cama Thailand (Under implementation 2011)

Italmec Siam (2011)

Lika South East Asia (2011)

Kami SPA (2009)

Techno Ceramic Thailand CO. Ltd (2009)

Kasikorn Cereal Co., Ltd (2009)

Amonn & L'Aquatech (2008)

Italservice (2008)

Italian Fine Wines (2008)


Recent References and Projects Suite 504 Tonson Building

Distributors and Partners Search in Thailand - 1

50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

“Strategy is important but execution is everything”

Electrical and Mechanical works (STI Engineering, 2011)

Cheese Snack (Grock, 2011)

Tomato Sauce (La Torrente, 2011)

Industrial Valves (Enolgas, 2011)

Automation Products (Datalogic, 2011)

Wines Producer (Serena, 2011)

Coffee Producer (Caffè Sar, 2011)

Jewelry Hand Tools (Corradi, 2010)

Food Ingredient (Sacco e Clerici, 2010 and 2011)

Metalworking Laser Machines (Prima & Finn, 2010)

Professional Tools (Cembre, 2010)


Recent References and Projects Suite 504 Tonson Building

Distributors Search in Thailand - 2

50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

“Strategy is important but execution is everything”

International Recruitment Agencies (Rebaioli, 2010)

Chemical Addictive for A/C systems (Errecom, 2010)

Chillers Solutions (Novafrigo Engineering, 2010)

Hair Fashion (Itely, 2010)

Cosmetic products (Revivre, 2010)

Industrial Pumps (Rovatti, 2010)

Wine producer (Provenza, 2009)

Engraving Laser Machines (Sisma, 2009)

Aluminum Ingot (Capra, 2009)

Cosmetics products (Albanevosa, 2009)

Italian Leather Shoes (JP Hiton, 2008)


Recent References and Projects Distributors Search in ASEAN

Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Food Ingredient: Indonesia (Sacco e Clerici, 2010-2011)

Chemical Products: Singapore and Malaysia (Errecom, 2010-2011)

Metalworking Laser Machines: Indonesia (Prima & Finn, 2010)

Market Research and Analysis

“Strategy is important but execution is everything”

Newco establishment in Indonesia (Wam Singapore, 2011)

Motorbike sector in 5 A.S.E.A.N. Countries (2009, Brembo)

Thailand Yachting Industry (TICC, 2009)

Mega Projects in Thailand (TICC, 2009)

Thailand Food Processing Industry (TICC, 2009)


Recent References and Projects Market Business Development

Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

“Strategy is important but execution is everything”

Valves (Enolgas, 2011-2012 Thailand)

Coffee Machines (Magister, 2011 Thailand and ASEAN)

Coffee Grinders (Fiorenzato, 2011 Thailand and ASEAN)

Frozen Eggs Pasta (Tom Lasanya, 2009 Thailand)

Biomass Cogeneration (Turbomass, 2010 Thailand)

Photovoltaic Roof (Marcegaglia, 2010 Thailand)

Chemical Addictive for A/C systems (Errecom, 2010 Thailand)

Professional Ovens (Garbin, 2009 Thailand and ASEAN)

Renewable Energies (Merloni Progetti, 2005 Thailand)


Recent References and Projects Publications

Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

“Thailandia: Gateway per l’Asia – Guida al Commercio e agli Investimenti” (2010-2011 Confindustria Vicenza, Club dei 15, Banca Popolare di Vicenza, MDA S.E.A.)

International Trainings and Seminars •

Datalogic Automation: India and South East Asia Training Session (May 2011)

Business Plan

“Strategy is important but execution is everything”

Garden Furniture (Roda, 2011)

Encoders (Lika, 2010, Thailand)

Spray and paints booths (USI Italia, 2010)


Recent References and Projects Suite 504 Tonson Building

Entrepreneurial Missions: Business Matchmaking

50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

CO Export: Bangkok and Jakarta March 2012 (Planned);

CO Export: Thailand October 2011 (8 SME’s);

CO Export: Thailand May 2011 (6 SME’s);

OSMEP (2008, 10 Thai SME’s mission to Milan and Florence)

CLUB of 15 (2008, 10 members of Confindustria Vicenza, Brescia, Reggio Emilia and Bologna)

• “Strategy is important but execution is everything”

CO Export (2008, 7 Italian SME’s)


Recent References and Projects Suite 504 Tonson Building

Suppliers Search

50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Trading Services (Luxottica USA, 2010)

Super Refined Sugar (C.S.A.P.O., 2008)

Credit Recovery •

Bonet Italy and Spain (2011)

Savino del Bene (2011)

Saati (Italy, 2010)

Fairs “Strategy is important but execution is everything”

“La forza della rete”, Milan 21 – 23 November 2011

“To know, to grow” Matching, Milan 22 – 24 November 2010


Contact Us Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

MDA Consulting S.E.A. Co., Ltd Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330

Tel: +662 6522447 Fax: +662 6522448 email: lvianelli@mda.it Web site: www.mda.co.th Skype: mdasara

“Strategy is important but execution is everything”

MDA Consulting Srl Via Sondrio 5, 20125 Milano Tel. +39 (0) 2 43353912 Fax +39 (0)2 43981574 Email: mda@mda.it


MDA Corporate Presentation