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Diversifying target markets is also an important strategy. Sampert said La Paloma will look at different geographies and businesses that have previously been “untapped, or haven’t been targeted for a while.” For example, he sees targeting the international leisure traveler, conventions and groups, and industries that include major pharmaceutical companies that are reinstating corporate conferences. “Convention and group business now makes up a little more than 50 percent of the travel market nationally, where once it was 70 percent,” Sampert said. “While we have challenges in Tucson – the lack of a convention center and air service, for example – we do see other opportunities.” Sampert believes the resort will see double-digit increases in the next year. The most important message he wants to convey to guests is one of warmth and hospitality. “We are not ‘like new.’ This is not a renovation – this is a new place with quality amenities and a commitment to service in a terrific destination.”

What Was Done Lobby, Rooms, Conference Facilities

Grand lobby renovation, with a guest reception area New carpeting and furniture in lobby and bar All 487 guest rooms – including 25 suites – were renovated and redecorated – New HD-TVs, upgraded Wi-Fi and device charging stations – Heavenly Beds, a Westin staple, remain with higher-quality bedding – Expanded walk-in showers Renovation of 60,000 square feet of conference space with new carpeting, furnishings and audio-visual equipment

Recreational Amenities

Rehabilitation of the golf course greens and bunkers at the 27 holes New fitness center Resurfaced tennis courts Upgraded pools and water slide New cabanas, travertine stonework and patio features including negative edge reflecting pools with fountains and gas fire pits

Behind the Scenes

New heating and cooling systems New laundry facilities New computer systems



Glenn Sampert

GM, The Westin La Paloma Resort & Spa

Winter 2014 > > > BizTucson 129

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