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Haunted Hamilton County Plus… • The Elements of Placemaking • Finding Fans on Facebook • The Upside of Failure

Nicole and Michael Kobrowski of Historic Indiana Ghost Walks and Tours

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October / November 2015

www.hamiltoncountybusiness.com Published six times per year by the Hamilton County Media Group PO Box 502, Noblesville, IN 46061 317-774-7747 EDITOR/PUBLISHER

Mike Corbett

mcorbett@hamiltoncountybusiness.com CREATIVE DIRECTOR

Two Ghost Walks and Tours participants take a closer look at a location purported to have the spirit of a Civil War soldier attached to it.





The Failure Institute


Perfect Nails





CORRESPONDENTS Christine Bavender crbavender@gmail.com

Deb Buehler deb@thesweetestwords.com Stephanie Carlson Curtis steph@stephcurtis.com

Haunted Hamilton County


Bridget Gurtowsky


Jeff Curts jcurts@att.net Rosalyn Demaree ros_demaree@hotmail.com Karen Kennedy Karen@karenkennedywriter.com Patricia Griffin Mangan manganpatricia69@gmail.com

Columns 8



Chamber Pages



Dining Out Bru Burger


Management Dr. Charles Waldo Technology Kristin Fettig Self-Improvement Robby Slaughter History Rosalyn Demaree

Shari Held sharih@comcast.net Samantha Hyde samantharhyde@gmail.com CONTRIBUTORS David Heighway heighwayd@earthlink.net

Robby Slaughter rslaughter@accelawork.com Chris Reed chris@castabigger.net Dr. Charles Waldo cnwaldo@comcast.net Kristin Fettig info@yoursocialorder.com

Please send news items and photos to news@hamiltoncountybusiness.com Submission does not guarantee publication

Subscription $20/year To subscribe or advertise, contact Mike Corbett at


Cover photo by Mark Lee, Great Exposures


Copyright 2015 Hamilton County Media Group. All rights reserved.

October • November 2015 • Hamilton County Business Magazine

Your Local Community Bank I’m Karen Miller, President and CEO of The Farmers Bank. Whether you are starting a new business or growing an existing business, our experienced business lenders are here to help businesses of all sizes. I am pleased to introduce two who recently joined our Hamilton County team in our Fishers office.

Alan Oyler Alan has over 30 years of commercial banking experience, working with both large and small banks. He is a longtime resident of Noblesville, where he currently resides with his wife Debbie.

Brian Carroll Brian has over 30 years of banking experience, starting at a small bank in Jeffersonville. Brian spent the last 19 plus years managing a commercial lending group in Indianapolis.

Local people making local decisions for local businesses. We know the value of quick decisions and a quick turnaround.

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7126 East 116th Street (317) 841-5960


16940 Clover Road (317) 773-3100


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Personal Injury Business Law Estate Planning & Probate Domestic Relations Criminal Defense

Real Estate Law Banking & Finance Law School Law Local Government Law Litigation/Eminent Domain


Offices in Noblesville, Fishers, Tipton & Merrillville www.cchalaw.com October • November 2015 • Hamilton County Business Magazine


Letter from the Editor October • November 2015 A hearty congratulations to Nate Lichti and his crew at HAND (Hamilton County Area Neighborhood Development) for negotiating a deal to buy the site of the old Noblesville Milling Company. I serve on the board of the non-profit HAND, and I’m proud of the group for conceiving a vision for that property. Adaptive reuse is a crucial element of quality placemaking, as described in one of this edition’s stories (page 18). HAND wants to retain at least part of the old wooden structure, and somehow incorporate it into a mixed use development on the property, preserving an important reminder of Noblesville’s past as a nationally-known flour mill. Its a great example of some visionary leadership being expressed at the right moment.

The Shiny New Thing

Mike Corbett Editor and Publisher

I attended the recent “Boost Your Small Business with Facebook” program, sponsored by our chambers. The crowd was impressive…hundreds showed up at the Carmel Renaissance to learn how to use the social media site to grow their businesses. I doubt I could have drawn a similar crowd for a “Boost Your Business with Hamilton County Business Magazine” program, but magazines aren’t the shiny new thing in media marketing. We’re more of a tried and true solution. I had to cringe a bit when one of the presenters actually suggested the attendees “cut your magazine budget” to free up funds to “try Facebook.” Hey, I would never discourage anyone from trying something new, especially social media, which is proving to be an effective way to get in front of people. Heck, we’ve even been running columns (see page 10) for the past few editions trying to figure out how to make the most of Facebook. And, I confess I have probably suggested in the past that a prospective customer tap into another medium’s budget in order to give us a try. So I don’t fault Facebook for taking their show on the road in an effort to boost sales. But I do feel compelled to remind you of our benefits as well. We don’t have a billion people logging on all over the world (Facebook’s most recent milestone) but we do have thousands of influential people right here in Hamilton County who look forward to receiving the print magazine every other month, and checking out our website. We reach the people here in your market, where you likely have most of your sales. Furthermore, money invested in Facebook (or Google or any of the national search engines) flies out of this community never to return, whereas dollars invested in local media support local journalism, local chambers, local businesses and our local non-profits. Facebook came to town for a day but didn’t even bother to join the Chamber. It’s budgeting season, and as you are considering your marketing investment for next year, please keep us in mind. We’ve worked hard over the years to establish ourselves as a reliable source of news and advertising for business people in Hamilton County, and we are committed to this community in a way that our national competitors aren’t. Our rates are affordable for any size business and we haven’t raised them in seven years. Just send me an email and I’d be happy to reply with details.

See you around the county,

Editor and Publisher mcorbett@hamiltoncountybusiness.com 317-774-7747


October • November 2015 • Hamilton County Business Magazine

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Management By Dr. Charles Waldo, Ph.D.

How do you Motivate Employees? Motivation: “The condition of being eager to act or work on something.” -Merriam-Webster Free Dictionary “If you want to have a motivated team, first get rid of those who aren’t selfmotivated.” -Former football coach and motivational speaker Lou Holtz Quick, before you read further, recall a job or project you had (or have) which you performed at 1) a high level of competency and 2) felt very good about. What were the key factors or conditions that led to that high performance and good feeling? What motivated you to excel? Jot them down. Now think about a job or project that didn’t go very well and/or you felt bad about. (We all have them.) What were the factors and conditions which killed or diminished your motivation and/or ability to do your best work and succeed? Jot them down.

1,700 employees. From the results he formulated his famous Motivator-Hygiene Theory (sometimes referred to as the Two-Factor Theory), which divided the samples’ answers into two groupings: Motivational or Hygiene Factors.

vation in and by themselves. In order of frequency of mentions the top six Herzberg Hygiene factors were:

Motivational factors were those felt to lead to consistently high, self-motivated performance. The top Motivators arrayed in order of frequency of mentions were:

 Quality supervision (18%);

 Job achievement – able to do the

about commissions shortly) (8%);

work at a high level of proficiency (mentioned by 42% of the respondents);

 Relationship with peers (6%);

 Recognition by boss and/or peers for work well done (30%);

 The work itself – it naturally fit “who the person was” skill and personalitywise, perhaps akin to doing one’s calling (21%) ;

 Being given a good degree of responsibility and authority over how the work was done (18%);

These were the basic questions psychologist Dr. Frederick Herzberg  Having a decent and fair chance for job advancement if desired (10%); pondered back in the 1950’s-60’s which resulted in his landmark book Work  Personal and professional growth and the Nature of Man (World Publish(6%). ing, 1966) and his subsequent 1968 The key here is that the more of these article in the Harvard Business Review factors are part of the job and job “One More Time: How Do You Motivate conditions, the higher the motivation Employees?” which became one of the to excel. HBR’s all-time, best-selling articles. (Read it on-line by Googling the title.) Good company policies are expected Herzberg, then Professor of Psychology at but don’t get much credit for motivating Case Western Reserve University, Cleveland, employees, but they become huge tackled the questions demotivators when done poorly. head-on with an initial sample of accountants and engineers at a Pittsburgh steel How did your self-analysis of a job very plant by simply asking them the same well done align with Herzberg’s results? types of questions posed above. Then Hygiene factors are those usually he and his research team expanded present in a work setting designed to their sample to a variety of job titles support high performance but which and organizations, including a couple do not usually lead to high self-motioverseas, eventually surveying around 8

 Company policies and administration of them (mentioned by 35% of the sample);

 Relationship with supervisor (10%);  Working conditions (10%);  Salary or hourly wages (we will talk

Did any of your Performance Motivators align with Herzberg’s Hygiene Factors? Herzberg theorized that, even if a Hygiene factor is present in a positive way (i.e. the organization has good company policies and administers them effectively), it essentially gets no “credit” — employees are not motivated to go “all out.” Good company policies and their effective administration are expected and more or less taken for granted. But— Hygiene factors become DE-motivators and DIS-satisfiers when done poorly and adversely affect employees. Thus company policies deemed unfair or poorly administered become “thorns in employees’ sides” and motivation to perform their jobs well is negatively affected. He theorized you might like your work team but they probably won’t positively motivate you all that much. But, if you don’t like them, your performance will be adversely impacted.

What About Money? Have you ever run into anyone who believed they were overpaid? We’re all worth a LOT more than we’re receiving, at least in our own minds. For most of us, a salary is probably not a motivator to daily high performance. Annual raises, if they come at all, are usually in the 2 – 4% range, and after deductions for taxes, fringes, and inflation, are

October • November 2015 • Hamilton County Business Magazine

hardly noticeable in paychecks. Plus, if just about everyone is getting the same kind of raise, that’s hardly recognition of your performance.

ing #10 vs. #20 is probably not all that much but it’s the bragging rights and sitting at the table with other very top achievers that motivates him.

But, if we believe we are being underpaid versus the market and/or peers in a similar position, our salary becomes a demotivator and we might start looking at the Help Wanted ads or Monster.com. Salary is a Hygiene factor.

What about perks such as free coffee, free lunches, a game room, a workout facility, casual dress, working remotely part-time, etc.? Do they motivate to high performance? While most people would agree that free lunches, for example, are a nice perk, would anyone work for a company primarily because of free lunches? Or a game or workout room? Would they consistently work harder and better? It’s good to have a big bundle of “bennies” which can help keep employees satisfied but don’t confuse satisfied with “highly motivated to perform.”

A different situation is presented by salespeople on high commissions where the more they sell, the more they make, sometimes a lot more. But, even here, if one is not recognized for high levels of achievement or is being micromanaged by a boss she doesn’t respect, production will be down and the person will be looking for a job elsewhere. For example, I know one high performing salesperson who wants very badly to be part of the President’s Roundtable (the top ten producers out of about 500 total) each year and busts his hump to do so. Especially in the last quarter of the year he is seldom at home and is on edge (and on his phone or computer) most of the time when he is. His family suffers. The income difference between be-

So What? Herzberg’s work has taken some flak, partially because of a perceived too small sample. But are his theories still valid? To me, my experiences plus the enduring sales of his HBR article and its inclusion in many business books supports its validity. But what do you conclude from your experiences? Especially if you are a business owner,

Community Bank Community People Community Focused

a manager, or a supervisor and want the best performing organization and employees possible, you should have a vital interest in Herzberg. The old adage, “Different strokes for different folks,” certainly holds true. You’ve got to know your people and what turns them on or off. Was Herzberg on target and is he still relevant? I am interested in hearing your take on Herzberg, possibly publishing reader results (with your permission) in the next HCBM. Email me at cnwaldo@comcast.net. Thanks in advance for your perspective. “Everyone kind of perceives me as always being angry. It’s not anger, it’s motivation to get the batter out.” -Baseball pitching great Roger Clemens “You must expect great things of yourself before you can do them.” -Basketball great Michael Jordan HCBM Charles Waldo, Ph.D. is Professor of Marketing (ret.) at Anderson University’s Falls School of Business. He can be reached at cnwaldo@comcast.net.

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October • November 2015 • Hamilton County Business Magazine

cfbindiana.com 9

Technology By Kristin Fettig

Navigating the Facebook Feed New rules make it harder to find new fans Facebook started it, Google is doing it and Twitter has one. The algorithm. What exactly are these recent algorithm changes and what does it mean to the business owner on social media? When Facebook introduced “Pages” for business brands eight years ago it propelled Facebook out of the “friend zone” into the business and enterprise world. We have watched Facebook’s user base grow, and as of the second quarter of this year, Facebook had nearly 1.5 billion monthly active users. American users spend nearly as much time on the site per day (39 minutes) as they do with people face-to-face (43 minutes). Facebook is an online advertising giant that generated $12.5 billion in revenue in 2014 and is set to increase that number in 2015, with over 2 million advertisers. Business brands and the agencies that manage them have a learning curve to traverse from the Golden Days of FREE Facebook. Learning how to maneuver the new and ever changing rules can be a source of frustration for the small business owner struggling to stay relevant on social media.

Facebook knows more than we probably want them to know. However, looking at the glass half full, they are using this information so the business owner can micro-target their exact customer and advertise specifically to them. Using geographic, demographic, industry, age, gender, and even behavioral data makes it easy for the business owner to identify exactly who their customer is and advertise to them. They just have to pay for it. The new rules also punish users by diminishing reach if there is overly promotional content in an unpaid post. If there are specific calls to action, if the same content is used from an ad or if there are specific keywords that FB flags as a promotional, they will diminish the reach even further. As altruistic as Facebook claims to be about it saying it is responding to users, it really boils down to ad procurement and claiming the revenue.

Nurture Your Contacts

Some businesses have spent years accumulating “likes” and followers and done so with the understanding that those users Microtargeting would always be accessible to them. What this means is these brands are now forced to pay to play when they want to have According to Facebook, the News Feed has been fueled by the same amount of reach. There is worry across the social automated software, a mechanism that tracks each user’s media stratosphere that brands actions, who and what with large Twitter followings will they like, and feeds them suffer through the same transition posts they are most likely and have to spend more for the to engage with based on As altruistic as Facebook claims to be… same amount of reach. their history. Believe it it really boils down to ad procurement Before you throw up your hands in or not, one of Facebook’s despair know that 60% of consummost current approaches and claiming the revenue. has been to employ a ers will visit a Facebook site prior group of “panelists,” live to a brick and mortar store, 80% of people that weed through consumers are inclined to purchase and find the most interif there is a credible Facebook page and 62% of consumers say FB is the most important and useful esting content and monitor and recommend what is shared. social media channel to research small local businesses. Facebook’s most recent algorithm change has profoundly affected how content is seen and shared, and who it reaches. So where do you, the business person, need to focus your enAbout 14 months ago a business page could expect their content to show up in their fans’ News Feed about 20% of the time. As of last April the average dropped to 1.6-2%. Facebook says the average user has access to about 1,500 posts per day but only looks at 300. Facebook considers thousands of factors to decide which of those 300 posts are most interesting and how they will show up. Factors like: do they use Messenger, how often do they engage, how often do they watch video, how slow is their connection? 10

ergy, time and money? • Get back to the roots of why social media was created—to Be Social! Talk TO, not AT your fan base. Engage, communicate, share, tell stories and humanize your brand. •

Be much more strategic in connecting and building relationships. It’s no longer about the number of LIKES, it is how you are communicating and how well you KNOW your fans.

October • November 2015 • Hamilton County Business Magazine

Be judicious in how you boost your posts. There is not a good ROI correlation between boosting posts and obtaining paying customers.

• Use targeted ads and make your customer feel welcome! Offer them something of value for free. •

Be consistent, authentic and use the same “voice” across all of your social media channels so your customers will recognize you and your brand.

• Create high-impact, meaningful ads that tell a story. Think about how you want your audience to respond. Use Emotion, Motion and Color to stand out. • Follow-up and nurture your contacts quickly. Do what you say and follow up with a giveaway, coupon or free promotion. This also will allow you to gather e-mails for future communication. •

Think about your marketing mix. 2016 is a good time to evaluate your marketing strategy and how social media marketing will factor in.

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Keeping up with the newest algorithm and changes in the digital marketing realm can be daunting. If you approach this task with open-minded enthusiasm it can be a great way to get to know your customers on a different level. Utilizing the tools and insights that Facebook provides will actually, in the long run, help you to stretch your advertising dollars. It is important to stay up with the latest innovations and opportunities with this new and agile world of marketing. Being where you customer is and meeting them in the places they reside is key. Knowing that most of the populace now “lives” online, the business owner, to be relevant, must live there also. HCBM Kristin Fettig is CEO of Social Order, Inc., a social media marketing and management company specializing in small business.

October • November 2015 • Hamilton County Business Magazine


Self-Improvement By Robby Slaughter

Productivity and Other Drugs Why productivity is more satisfying than drugs A left over saying from the Just-Say-No era insists: “I’m not high on drugs, I’m high on life.” While many of us may cringe when we hear this statement, most of us can also silently acknowledge its allure. Everyone wants to be happy. Don’t we all—at one time or another—partake in caffeine, alcohol or cigarettes as a way to make life easier? Would we really be better off if we were completely, 100% drug-free? The philosophical questions may be murky, but our scientific knowledge of drugs is incredibly rich. Researchers have extensively studied how we metabolize these chemicals. We understand their short-term impact in almost every part of the body and we have extensive data about long-term effects. The psychology of drugs, however, may be even more interesting to layman than the biochemistry. Current models explain patterns of use, abuse and addiction with startling accuracy. We know why we start, how to stop, and the reasons it’s so hard to quit.

A Devastating Paradox

influence. Sober people make good choices; drunks make bad choices. Instead of making us more cautious, alcohol generates one of the most self-destructive emotions possible: a false sense of confidence. Similar issues exist for other so-called recreational drugs, but the fundamental question is about why we use them. In all cases, drugs help us to have physiological sensations that we desire. They create shortterm perceived benefits. We like what they do to us, even if we don’t appreciate what they do for us over the course of our lives.

An Alternative The ultimate purpose of any drug is substitution. We use caffeine instead of getting enough rest; we smoke cigarettes instead of relieving stress through healthy means; we drink alcohol to escape the day and give us a sense of satisfaction. When used in moderation, most substances are not dangerous. Yet there is an alternative to drug use to address our day-to-day challenges.

Of all of the casual drugs, however, alcohol may be the most Instead of drinking glass after glass, consider the impact of curious. Although about half of adult Americans consume beer, being productive. Conducting and completing tasks generates wine and liquor at least monthly, the vast majority of those a sense of accomplishment. Finishing your work on schedule who drink do so safely and without any serious health risks. Yet gives you the time to relax. Knowing that you’ve fulfilled your according to a 2010 study promises may be the greatest drug of all. from the Centers for DisBest of all, getting hooked on being proease Control, a record 15% ductive will only make you healthier and of all Americans “regularly We like what drugs do to us, happier! binge” on alcohol. Most It’s no easy task to embrace accomplishment even if we don’t appreciate people don’t have a drinkas a mechanism for improving your welling problem, but those what they do for us over the being. But we all know the small rush of who do put themselves at checking something off your list. Build your a serious threat of injury, course of our lives. day not around getting to the reward, but disease, or death. finishing what you started. That’s a healthy Furthermore, the physiway to feel better, and one that will carry ological effects of this drug you forward in the short and long term. HCBM creates a devastating paradox. Most drinking occurs in enviRobby Slaughter is a workflow and productivity expert. He is the ronments where you need to have good judgment, yet alcohol author of four books, and a principal with AccelaWork, a speakimpairs judgment! The worst time to make a decision about ing and consulting firm. More information at www.accelawork. whether you are too buzzed to drive is when you are under the 12

October • November 2015 • Hamilton County Business Magazine


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Cover Story

HAUNTED hamilton county

Photo by Mark Lee

Westfield couple finds eager market for ghost stories By Shari Held

life without ghosts is like an Indiana spring without showers to Westfield resident Nicole Kobrowski. As a child she experienced strange happenings in her home in Anderson, Indiana. Things that were never really logically explained. “It all just became a part of me and a part of the way I grew up,” she says. After she left home, her paranormal experiences continued, and Nicole began a quest to learn all she could about apparitions and things that go bump in the night. When she and her husband Michael left Germany and set up residence in Hamilton County in 2000, they turned their mutual love of history and all things paranormal into a profitable side business— Unseenpress.com and Historic Indiana Ghost Walks & Tours. “We’re here to provide some entertainment, some history and ghosts—if you believe in them,” Nicole says. “That’s really what it’s all about.” 14

October • November 2015 • Hamilton County Business Magazine

The Tour Biz

Paranormal Publishing

“We knew lots of cities throughout the U.S. had had ghost tours for years, and we started wondering why the Indianapolis area didn’t have any,” Nicole says. So, they logged many hours on the Internet or at libraries, searching for “known” haunted areas, then interviewed business owners and homeowners in the surrounding neighborhoods to uncover their own stories.

In 2006 Unseenpress.com, their niche, print-on-demand publishing company, released Nicole’s first book, Haunted Backroads: Central Indiana.

Michael, who initially wasn’t convinced ghosts existed, recalls trekking up and down the whole stretch of Massachusetts Avenue asking “everybody and every business” if they had any ghosts. “Some people gave us strange looks, but it was amazing how many people were willing to give us stories and share their experiences,” he says. “Collecting all these stories made me believe in ghosts even more than I did at that time.” In 2001 they introduced their first tour, the “Ghosts of the Underground Railroad” in Westfield. Additional walking tours in Westfield, Noblesville, Indianapolis and Anderson followed and they expanded into bus tours. All their tours give partici-

“We did it a little bit backwards and started the tours first,” Nicole says. “But writing is one of my passions, so the books and the publishing side were just a normal extension of the business.”

The buildings occupied by The Painted Cottage are home to the ghosts of a man and woman, believed to be occupants of the former Underground Railroad and funeral home site.

pants a large slice of history alongside the ghost stories, an ongoing trend for tours. And how do you go about marketing ghost tours and books? The Kobrowskis ran ads and placed information in the event section of local newspapers initially. “Now everything’s moved online,” Michael says. “Facebook and Twitter is where a lot of people find us now. And, of course, our website.”

The desire to own their publishing company stemmed from Nicole’s disillusionment with the low pay authors receive from traditional publishers. She’d experienced that firsthand when she wrote English as a Second Language books while in Germany. Another factor was the limited audience for books featuring Indiana history and Indiana ghosts. Unseenpress.com has since published three more ghost books as well as Fractured Intentions: A History of Central State Hospital for the Insane, which garnered great reviews and spirited sales. Books can be purchased at Unseenpress.com, Amazon, independent shops in Westfield and Anderson and, on a seasonal basis, local museums.

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August • September 2015 • Hamilton County Business Magazine


Tales from the Crypt:

Anti-Slavery Friends Cemetery in Westfield Michael Kobrowski, co-owner of Unseenpress.com, Inc., tells the history and mysteries behind the old city offices in Westfield.

Currently Nicole is collecting stories for five more Haunted Backroads books. The research is intensive. “I’m not into folklore,” she says. “These are real stories of people we interview or what we’ve experienced on our investigations.” The Kobrowskis once turned down a televi“I’m not into folklore. These sion offer because the producers wanted are real stories of people them to “enhance their we interview…” stories.” Ironically the recent popularity of ~ Nicole Kobrowski reality television shows featuring ghost stories has made the ghosts more mainstream, and boosted their business! Tours make up 80 percent of the business, and the publishing side, 20 percent. Is the publishing side profitable? “If you look at how much time I put into these books and you break it down dollar-for-dollar, then, no, it’s not,” Nicole says, “But if you look at the balance sheet, and don’t take our time into consideration, then, yes, it is.”

Keeping the Quality High Short-term goals are to add new tours and change existing ones to keep them fresh. Nicole also wants to place her books in Barnes & Noble! And if someone submitted a good script to them, they’d be open to printing books from other authors. Don’t look for the Kobrowskis to expand into a seven-days-a-week, three-tours-a-day business! “We’ve taken ghost tours where our guide was a student,” Michael says. “We don’t like that. We want to keep the quality high.” And, as Nicole notes, “Nobody cares about your business more than you!” HCBM

Left: An investigator, Megan Oaks, examines a juvenile jail cell at the Hamilton County Historical Society and is joined by a ghostly presence. Right: Downtown Westfield is home to dozens of ghosts. Michael Kobrowski discusses some of them.


Dating back to around 1845, this cemetery is a very active site. The Kobrowskis first heard stories about unexplained lights in the cemetery. When they investigated, they saw them, but couldn’t confirm if they were caused by anything supernatural. Then they learned about a ghostly “lady in white” from a family who used to live in a house adjacent to the cemetery. The apparition frequented the southeast side of the cemetery, but on several occasions she came into their home. One time the wife was looking out the window and saw her come into the backyard. The dog immediately began barking at the basement door, but no matter how hard she tried, she couldn’t get the dog to go down the steps and into the basement. After the dog stopped barking and left the room, she waited a few minutes and went down to the basement to investigate. She found nothing. And nothing was out of place. But the lady in white isn’t the only ghostly occupant of the cemetery. The owner’s son would often cut through the cemetery on his way to school. One morning he saw a man dressed in the garb of a Union soldier leaning against a tree. He had his kit with him and was smoking a cigarette. The teenager figured the Historical Society was putting on a program, although it was very early in the morning for that, and there wasn’t anyone else in sight. The “soldier” picked up his kit, flicked his cigarette to the ground, nodded to him and started walking to the far side of the cemetery. About halfway through the cemetery, he just disappeared. A Civil War soldier is actually buried near that area of the cemetery. One November night the Kobrowskis hosted a private tour in the cemetery. Everyone dressed in Civil War-era clothing, including a teen who wore a Confederate uniform. On this particular night, the tour participants were able to communicate with the ghost of a Union soldier (via a dousing rod). The ghost didn’t understand why a Confederate soldier was there and he wasn’t happy about it! On the way home, the teen in the Confederate uniform complained that his chest felt like it was burning. When he looked, there were three claw marks across his chest. His mother told the Kobrowskis she didn’t think he’d be visiting the cemetery again, but Nicole saw him a year later and asked him about it. “He said he’d probably go back—but he wouldn’t be wearing a Confederate uniform!” she said. October • November 2015 • Hamilton County Business Magazine

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October • November 2015 • Hamilton County Business Magazine


Economic Development

Its all about

PLACEMAKING Quality places lead to thriving communities By Mike Corbett

ou’ve heard it more than once when the topic is economic development: people no longer go where the jobs are. Increasingly, they (and millennials are the dominant demographic group here) decide first where they want to live, then seek out a job. So, the thinking goes, cities have a new target: instead of attracting large businesses (and the jobs they bring to town), the goal is to attract talent, and new businesses will seek out the talent. If you buy that theory, then what is it that attracts the talent? What are they looking for, these millennials and other talented folks we need to build our businesses? Traditionally its been amenities: good schools and infrastructure, cultural opportunities, good restaurants, good housing stock. But there’s something else people find attractive, a certain je ne sais quoi often called “a sense of place.”

The Importance of Place That sense of place is defined as “the feeling or perception that people have about a place.” It’s often hard to point out the exact reason that people feel attracted

to a place, but there’s little doubt that its there. And, increasingly, designers and planners are recognizing the attributes that make a place attractive. The discipline that seeks to build places like that is called “placemaking,” a term recently used most prominently by the non-profit Project for Public Spaces (pps.org). The state of Michigan, which has seen its share of economic decline, is convinced that creating interesting places is the key to economic revival. In fact, it sent a team of experts to cities and towns all over the state to coach the citizens on placemaking principles. Last Spring the Indiana Association for Community and Economic Development invited the team to Indianapolis to share their insights. James Tischler is the Director of the Community Development Division of Michigan’s Housing Development Authority and Jamie Schriner–Hooper is the Executive Director, Community Economic Development Association of Michigan. They and their associates compiled information from dozens of sources into a massive Powerpoint presentation that took days to review and present. Here are some highlights.

The Formula Tischler presented this basic formula:

Good physical form, he says, plus good social activity equals a positive psychological or emotional response, which leads to economic prosperity. That’s placemaking, pure and simple. Form refers to the proper arrangement of mass (buildings and objects) and space (public or private). There is good form and bad form, and though they can be subject to individual taste, certain principles guide the design of buildings and how they relate to their environment. When those principles are followed, it usually leads to good form. Violate them and you are asking for trouble. For instance, the optimal height of a building is proportional to the width of the adjacent street. To the extent those proportions are followed, the design creates good form and a positive emotional response. Lot size, building elements, windows, setbacks, street layout, sidewalks, signals, landscaping, parking, signs, curbs and more, all contribute to form. Some characteristics of good form include: • Accessibility-allows easy circulation within and between public spaces • Comfort-perception of cleanliness, character and charm

These six images show how placemaking principles can turn a “ho-hu


October • November 2015 • Hamilton County Business Magazine

• Sociability-physical fabric allows people to connect • Civic engagement is promoted and facilitated • Resilient and sustainable Good form leads to activity, Tischler says. People want to live, work and play in places that are well designed. That activity combined with good form elicits a positive emotional response, which attracts even more people in a virtuous circle. Eventually you’ve created a market and that leads to economic development.

small investments, experimentation and creative ways to put empty spaces back into use.

Community Involvement So, if it’s that simple, why don’t all communities have a strong sense of place? Tischler maintains that most current zoning codes are outdated and actually discourage the practice. He advocates what he calls “form based code.” It means moving away from zoning that stresses regulation and separation of uses, to one that focuses on the creation of places.

Left: James Tischler, Director of the Community Development Division of Michigan’s Housing Development Authority and Jamie Schriner– Hooper, Executive Director, Community Economic Development Association of Michigan

Placemaking Defined • The art of creating public “places of the soul” that uplift and help us connect to each other. • The process of creating Quality Places that people want to live, work, play and learn in. • Both an overarching idea and a hands-on tool for improving a city, neighborhood or region. • The process through which we collectively shape our public realm to maximize shared value. From “Creative Placemaking” Michigan State Housing Development Authority

constitute a quality place, according to Tischler. They include: • Mixed Use buildings • Quality Public Spaces • Broadband Enabled • Multiple Transportation and Housing Options • Preservation of Historic Structures • Community Heritage • Arts, Culture and Creativity • Recreation

Schriner-Hooper specializes in two subsets of placemaking that address activity: creative and tactical. Creative placemaking “engages partners from public, private, non-profit and community sectors to shape the physical and social character of a community—through arts, cultural and creative experiences.” Tactical placemaking seeks to make small, incremental improvements to “test the waters” before launching full blown initiatives. Its guiding principle is “lighter, quicker, cheaper,” a term coined by the Project for Public Spaces and widely adopted by many cities and towns. It stresses

Rebuilding a city’s zoning ordinance is a tall order, and Tischler recommends engaging the entire community in the process through a charrette, a type of public engagement “well-suited to creating formbase codes.” The community knows what it wants, he insists, but needs a process to express those desires. Developers will offer a community what its codes call for, so revising the code is the ultimate answer to creating quality places. Presuming a community already has the basic infrastructure in place (good roads, good schools, modernized utilities and services), there are certain elements that

• Green Spaces • Regional Links to Rural and Natural Places But, why were Michigan economic development officials in Indianapolis sharing their plans with a state that competes for jobs and businesses? Like so many initiatives these days, this is a regional idea. Michigan takes the view that the entire Midwest needs a new vision to rebuild once thriving cities and towns, and that sharing the knowledge with its neighbors will help raise the fortunes of the entire region. HCBM

um” place into a quality place. (Images courtesy Urban Advantage, Inc.)

October • November 2015 • Hamilton County Business Magazine



Heeding the Lessons of

Fa ilu re

Local initiative seeks to document what didn’t work

By David Nance s the saying goes, “Learn from the mistakes of others, life is too short to make them all yourself!” The Failure Institute, an initiative of Apprentice University, provides students, entrepreneurs, business leaders, church leaders, elected officials and educators a way to benefit from each other’s failures. The Failure Institute was co-founded by Ron Brumbarger, CEO of Bitwise Solutions and Apprentice University and its mission is to help guide you to future success by learning from the past.

the website in a spirit of honesty and humility.

Apprentice University, Ron Brumbarger is actively reviving this time-tested model.

Avoiding Pitfalls

“The process of mentoring is helping others to not repeat the same mistakes and decisions you made that were costly to you,” said TFI co-founder Brumbarger. “There’s no reason for you to repeat a mistake if I can help you prevent it. For example, in starting a business, I can tell you ‘this is the best way you can go about this’, or ‘don’t go here, this is a problem’, and I can help you prevent a mistake or failure, and hopefully expedite your business getting started.”

Members of The Failure Institute (TFI), will have access to a community-wide collection of experiences from business owners across the country, which will continue to expand as membership grows. Each member provides anecdotes of mistakes they have made in the past and how they learned from them and most

College students are another important part of The Failure Institute. As members of TFI, college students will have the opportunity to interact with members, gain powerful insight, learn from professionals, and avoid the pitfalls that you experienced when you started out. The community provides an outstanding environment for networking and a chance to invest in a new generation of entrepreneurs.

Entrepreneurship is synonymous with risk, as anyone who has attempted to start a new business is well aware. You have a lot on the line: time, money, energy, and effort are being poured into your new idea. Naturally, you want to maximize that investment by growing a successful and sustainable business, because the rewards are big. Circumstances conspire against you, difficult decisions abound and at times, even with the best of intentions, you just mess up. You chose the wrong supplier, and now the product has a defect post-distribution; signed a bad contract, and now you’re stuck; hired the wrong employee, and a good client relationship was compromised; or misinterpreted customer feedback, and all of the sudden we have New Coke. It’s not a matter of if failures happen, it’s when.

importantly, how to avoid the same mistake again. Narratives are organized into the planks of business, non-profit, K-12, higher education, government, church, law and justice, and history.

The Failure Institute plans to turn that 20/20 hindsight into foresight by tapping into the experience of successful business owners and provides the opportunity for members to interact on

This innovative organization is built on the mentor-apprentice model. In the past, the previous generation would pass along their knowledge to the next as a means of furthering their craft or skill. Founder of


Membership Organization Isabella Penola, co-founder of The Failure Institute, is an incoming freshman at Notre Dame University. “I feel that TFI is vitally important to students.” said Penola. “We get the wisdom, insight, and guidance from business professionals that we can’t have on our own while we’re still so inexperienced. This gives us the chance to benefit from experiences from all around the country and in all areas of life, from education and business, to non-profit, church, and law and justice. Everybody fails, including people who have become great successes. It shows that it’s okay to fail, to mess up and

October • November 2015 • Hamilton County Business Magazine

make mistakes, as long as you learn from them, make changes in your mindset and behavior, and turn those failures into successes in different areas of your life. TFI gives us a chance to do that collectively.” In addition to the online content, The Failure Institute will hold regular events where members can interact and participate in question and answer sessions. About 35 people attended the first TFI event at Launch Fishers. Some of the speakers included Rainmakers Executive Director Nikki Lewallen, Historical Solutions Founder Dr. Dan Miller, and DK New Media CEO Douglas Karr. A business membership with The Failure Institute costs $99.99 per year, and college students can join for $19.99 per year. Connect with the TFI team through their website, www.thefailureinstitute.org, on Facebook at facebook.com/thefailureinstitute or on Twitter @thefailureinst. HCBM

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October • November 2015 • Hamilton County Business Magazine



A Family Affair Second generation builds on parents’ success By Patricia Mangan

The Nguyens are living the American Dream while maintaining values from their native Vietnam. A new method of treating fingernails provided the opportunity for the family to start a nail spa in Noblesville. After one year in business, Perfect Nails has more than 400 customers each week from as far as New Castle, Elwood and Greenfield.

The Road to Noblesville Tuan Nguyen, Tammy Nguyen, Thu Duong, Kevin Nguyen

The Nguyens immigrated decades ago to find a better life as there are few nail spas in Vietnam. “The culture is mainly farmers, factories and old school,” said Tuan, the eldest brother. They first moved to Chicago, where their dad did handyman work. He had been a shrimper in Vietnam, so they relocated to the Gulf area of Mississippi where he could work in shrimping while their mom stayed home and raised four boys: Tuan, Kevin, Nicky and Phillip. They moved to San Diego where they all went to hair and nail school to learn the new method. It utilizes a protein powder dip rather than the commonly used jel and acrylic methods and is very popular in California. Mrs. Nguyen found work in a San Diego shop and the rest of the family followed. Their research revealed Indiana would be an ideal place to introduce the new method, so the parents purchased the shop on Conner Street, eventually selling it to three of the four boys when the parents opened a shop in Greenwood. Phillip works at the Greenwood shop. While visiting his grandmother back in Vietnam, Tuan met Tammy and her family. The two married and moved back to the states three years ago. Tammy spoke little English but took some classes, and a year ago sent for her mom, who now works in the shop as well.

Work Ethic The parents taught the kids that it takes hard work, long hours and a seven day work week to achieve their goals. “Not everyone wants to work this way with little free time for themselves but the Vietnamese will devote their lives to business and family,” says Tuan. He and Tammy have a three year old child named Ethan who is in daycare and spends weekends in the shop. Tammy’s mother helps by babysitting him as well as giving manicures and pedicures. Jane Sullivan, owner of Associated Healing Arts in Noblesville said “As a business owner myself, I have found this shop to be highly professional. ”Other customers enjoy the friendliness of the Nguyens and are greeted with a big hello, a smile and sometimes even a hug. Their work commitment has paid off and as business increases, they can both live to work and work to live with time for more family life and entertainment. HCBM


October • November 2015 • Hamilton County Business Magazine

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A Summary of Recent Retail Activity

By Samantha Hyde

Blackhawk Commons Rendering

The Center for Creative Artists

become the new home of Noblesville video production company 12 Stars Media. Salon 7 is one of the newest tenants of The Depot at Nickel Plate. CloudOne is moving its headquarters from Indy’s north side to The Switch development downtown.

NORTHERN HAMILTON COUNTY BIP Supply is expanding its storage and distribution facility at 120 W. County Line Road in Atlanta. Hamilton County Area Neighborhood Development (HAND) has agreed to purchase Sheridan’s historic Adams Township School building and redevelop it into apartments called “Blackhawk Commons.” The building has been vacant since 2009.

CARMEL The Village of West Clay has welcomed the Village Spa to 12811 E. New Market Street. Carmel-based Danny Boy Beer Works is expanding to Michigan with a new taproom in St. Clair and a second production facility in the works. The Delta Faucet headquarters at 55 E. 111th Street is undergoing a major 82,000 SF expansion that will include a new showroom, research lab and offices. Kenney Orthopedics has moved into its new offices at 755 W. Carmel Drive. Global IT consulting firm GyanSys recently opened its new headquarters at 702 Adams Street with plans for major expansion in the next few years. Men’s private label clothing store J.Benzal is moving around the corner in City Center to 31 W. City Center Drive. Merchants Bank of Indiana is planning to move its corporate headquarters to a new 110,000 SF building slated for construction as part of the Midtown development. A new 15,000 SF City Market is also planned at the corner of 4th Street SW & 1st Avenue SW. The Center for Creative Artists has relocated from Zionsville to 111 W. Main Street in the Carmel Arts & Design District. International Talent Academy is holding its musical theater classes at the Carmel Christian Church across Main Street from Carmel High School. 24

Spin cycling class facility Cycle Bar is opening at 12697 N. Pennsylvania Street. Carmel Music Academy, formerly known as Jon E. Gee’s Music Room, has moved to a new location at 13295 Illinois Street. Jazzercise has moved into the former Curves space in Meridian Village Plaza Shopping Center near 136th & Old Meridian Streets. Christian Family Bookstore has relocated from its Carmel Drive location to 1950 E. Greyhound Pass. Hand and Stone Massage and Facial Spa is moving into a storefront at 14405 Clay Terrace Boulevard. Koto Japanese Steakhouse is opening in the former Fox and Hound Pub & Grille at 14490 Lowes Way. Michaelis Dentistry has moved from its former location at 96th Street & Keystone Avenue to Winslow Aesthetic and Wellness Center at 2000 E. 116th Street. Nicole Bryan Salon at Hazel Dell Corner is moving to a larger suite just one building over at 13190 Hazel Dell Parkway. Studio RE, a barre studio, is relocating to a space inside the Carmel Racquet Club at 225 E. Carmel Drive.

FISHERS Pine Creek Shoppes at 8970 E. 96th Street recently welcomed a new salon, Nail Bar. The former Discount Mattress at 8630 E. 96th Street is now open as a Dollar Tree. The Walgreens at 9610 Allisonville Road has closed. A Kroger Fuel Center is going in at 7272 Fishers Crossing Drive. Primrose School is planning to build a new 12,200 SF facility at 7348 River Glen Drive. Digital ad agency Statwax is now operating out of Launch Fishers. Media digitizing company Memory Ventures has moved from the new Meyer Najem building to a larger space at Concourse at Crosspoint just west of I-69. The downtown space will

Sure Shot Coffee The owner of clothing store Vardagen at 8684 E. 116th Street has opened Sure Shot Coffee in the second story above the shop. Progressive Eye Care Optometry Office is moving into a former restaurant space at 8890 E. 116th Street. Holy Family Episcopal Church at 11445 Fishers Pointe Boulevard is expanding its footprint with a 4,000 SF addition. The Kroger at 116th Street & Cumberland Road is slated for a major expansion that will add 18,000 SF to the store. Mezza Mediterranean Grille is moving into the space at 9775 E. 116th Street. Ambiance Day Spa has opened at its new location at 9845 E. 116th Street. BoomBozz Pizzaria & Taphouse is slated to open at 9869 E. 116th Street. Geist Landing at 116th Street & Olio Road is expanding, with new space available for retail, restaurants and a fitness center. SuperCuts will soon be doing business at 11630 Olio Road. Carmel Lutheran Church is moving forward with the construction of its new Fishers campus at 13426 E. 116th Street. In August, Vein Solutions opened its newest location in St. Vincent Fishers Hospital at 13861 Olio Road. The Walgreens at SR 37 & 126th Street has closed. Enterprise Marking Products is moving from its Westfield location to 12840 Ford Drive just west of SR 37. Next spring, the former Wild River Nursery at 13279 E. 126th Street will reopen as Wasson Nursery with a newly constructed 13,000 SF garden center.

October • November 2015 • Hamilton County Business Magazine

Curves of Geist recently relocated around the corner to 8150 Oaklandon Road, Suite 104.

NOBLESVILLE The Noblesville Chamber of Commerce has moved from downtown to a new office at 14701 Cumberland Road. Rustic Spa opened this summer on Prosperity Drive near the intersection of SR 37 & Greenfield Avenue. European Wax Center is coming to Stony Creek Marketplace at 17167 Mercantile Boulevard. The concrete grain elevators just south of downtown on 8th Street were demolished by North Central Coop this summer and the site will now be sold to Hamilton County Area Neighborhood Development (HAND) for the development of the property. In June, 1 of One Art Gallery opened to the public at 942 Maple Avenue. South of Chicago Pizza and Beef has opened around the corner at 56 S. 9th Street, just southeast of the Square. Scott and Stephanie Smith have opened The Smith House, an event center at 444 Lafayette Road.

In July, Community First Bank of Indiana held its grand opening for the new office at 5570 Pebble Village Lane. Chapman Electric is constructing a new 17,000 SF storage building on its campus at 1500 Westfield Road. Harbour Town Diner is now open at Harbourtown Shoppes on the corner of Little Chicago and Carrigan roads.

Big Red Liquors WESTFIELD A new Bub’s Burgers is planned for Tournament Trail just west of US 31. Big Red Liquors is opening at 966 Tournament Trail. In September, The Rail Epicurean Market doubled the size of its downtown restaurant by expanding into its second story.

Community First Bank of Indiana The first Indiana location for Pittsburgbased restaurant chain Primanti Bros. is slated to open near the new Cabela’s at I-69’s Exit 210. Yankee Candle Company is opening a new store on Harrell Parkway in Hamilton Town Center. Helmer is adding more than 24,000 SF to its manufacturing facility at 14400 Bergen Boulevard.

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A development anchored by a new CVS is planned for construction at 161st Street & Spring Mill Road. DuraMark Technologies is constructing a new 17,000 SF facility at 16450 Southpark Drive. The New Holiday Inn Express & Suites (formerly Rodeway Inn and Comfort Suites) at 15131 Thatcher Lane held its grand opening in September. Supreme Self Defense opened this summer at 14645 N. Gray Road. HCBM


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October • November 2015 • Hamilton County Business Magazine




Notes from all over the county to get hands-on automotive technical training onsite at the Hare Truck Center technician lab, while earning dual credit at both NHS and Ivy Tech. The State Department of Agriculture has launched a program to encourage Hoosiers to buy food grown and processed in Indiana. The Indiana Grown initiative connects businesses that use or sell agricultural products such as restaurants, grocers, wholesalers, processors and farmers’ markets with Indiana-based producers. Marsh Supermarkets has signed on as a major retail partner. Currently 90% of the $16 Billion of food consumed annually in Indiana is from out of state. More at www.indianagrown.org. Apprentice University is offering a $5000 scholarship to its students to further their education in software development, web design, web development, mobile application development and related fields. Called the Karen Podell Brilliance Abounds Scholarship, its named for the Business Department Chair at Westfield High School. Sanders Glen Assisted Living in Westfield was named the Indiana Health Care Association (IHCA) 2015 Assisted Living Facility of the Year.

Beck’s Hybrids is building the first private aviation hangar at the Indianapolis Executive Airport. A long-time user of Indianapolis Executive, Beck’s uses private aircraft to fly customers to its Atlanta headquarters. Noblesville Schools launched a new automotive technician training program in collaboration with Ivy Tech Community College and Hare Chevrolet. The two-year program provides Noblesville High School students the opportunity


Blue Horseshoe, a Carmel-based software firm specializing in supply chain and logistics solutions, opened its first international office in Amsterdam.

John DeLucia

Sean White

4,000 people from 36 states and eight countries ran in this year’s Carmel Marathon Week-end, an 11% increase over last year. The Half-marathon event is the fastest growing in Indiana. The Census Bureau will start conducting a special census in October in Westfield, meant to help the city qualify for state revenues based on population. First Farmers Bank & Trust has applied to the Federal Reserve Board for permission to establish a bank branch in Flora, IN. Flora is about 40 miles north of Sheridan, First Farmer’s Hamilton County location. John and Karen Newton, owners of the Prairie Guest House in Fishers, won a 2015 Hoosier Hospitality Award for outstanding contributions to the tourism industry. The award was presented by Lt. Gov. Sue Ellspermann. Ivy Tech Community College had the most successful fundraising effort among community college systems nationwide in 2014, according to a survey conducted by the Council for Aid to Education. Indiana’s community college system raised more than $23 million through the Ivy Tech Foundation, more than double that of the second place finisher. It’s the second year in a row that Ivy Tech achieved the distinction.

John DeLucia, Chief Lending Officer, Citizens State Bank was named one of the top 25 community bank influencers on Twitter by the Independent Community Bankers of America.

Don Wettrick

Sean White, was promoted to General Manager of Montgomery Aviation, which operates Indianapolis Executive Airport. He replaces Bobby Beem, who is becoming a full time corporate pilot. Noblesville High School teacher Don Wettrick was named the Indiana Innovation Award winner for 2015. The award is presented by Centric, a professional organization dedicated to building a thriving innovation network in Indiana.

Keith Hancock

James A. Buell

Keith Hancock joined Campbell Kyle Proffitt as an associate attorney. James A. Buell joined Citizens State Bank as Relationship Manager in Fishers.

Karrie Zuccarello

Dorothy Dodd

Karrie Zuccarello was named chief development officer at Conner Prairie. Dorothy Dodd was promoted to Mortgage Banking Officer at Salin Bank & Trust Company. HCBM

October • November 2015 • Hamilton County Business Magazine

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A stronger voice. A significant presence. A new business advocate in an ever-changing marketplace. The Carmel and Fishers Chambers have joined to become OneZone. October Luncheon: Carmel State of the City Address October 14 | 11:30 a.m. to 1 p.m. Ritz Charles

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Special Event Luncheon: Mitch Daniels, Purdue University President October 22 | 12 to 1:30 p.m. 502 East Event Centre

Join more than 500 business leaders and chamber members to hear Mayor Jim Brainard deliver the annual State of the City address. Corporate tables available.

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Wednesday, October 14 11:30 a.m. to 1 p.m. Ritz Charles

Thursday, October 22 12 p.m. to 1:30 p.m. 502 East Event Centre

Reservations are required.

More October & November Events

 Reservations are required. 

2 Business Expos = Double Exposure Presenting sponsor

OCTOBER Thursday, October 15: Young Professionals After Hours 5 to 7 p.m. | Langton’s Irish Pub Wednesday, October 28: All-County Business After Hours Wednesday, October 21 FORUM Conference Center 4:30 to 6:30 p.m. | The Mustard Seed - Noblesville 4:30 to 7 p.m.

Gold sponsor

NOVEMBER Wednesday, November 4: Young Professionals Lunch & Learn | 12 to 1:30 p.m. | Eddie Merlot’s Wednesday, November 18: November Luncheon 11:30 a.m. to 1 p.m. | FORUM Conference Center Reservations are required for all events. Call 317.436.4653 or online at www.onezonecommerce.com.

Presenting sponsor

Thursday, January 21 Ritz Charles 4:30 to 7:30 p.m.

Gold sponsor Exhibit Hall sponsor

Information is subject to change. Visit website for details.

10305 Allisonville Rd., Ste. B | 317.436.4653 | info@onezonecommerce.com | onezonecommerce.com


October • November • Hamilton County Business Magazine

New Members Platinum Member Carmel & Fishers Magazines - Towne Post Network

Ribbon Cuttings Kenney Orthopedics

The Depot at Nickel Plate

Carmel Clay Public Library (Mobile)

Fresh Thyme Market Carmel

Fresh Thyme Market Fishers

Corner Bakery Cafe

The Reserve at Hamilton Trace

Carmel Music Academy

Carmel Clay Parks Bark Park

Gold Member AT&T

Silver Members Bru Burger Bar Painting with a Twist - Fishers Premier Family Chiropractic

Bronze Members Ball State Athletics Corner Bakery Café Didgebridge Flamme Burger Grilliant Foods, Inc. Memory Ventures Stacked Pickle - 96th Street & Fishers

Basic Members

12 Stars Media Ambiance Day Spa Beazer Homes - Indiana California Closets City Barbeque - Carmel Covenant Security Services DQ Grill & Chill F.C. Tucker - Jason Kammeyer Want to celebrate your new or renovated business Focal Point Jarden Home Brands with a ribbon cutting? Franciosi Fitness Performance Company Let’s talk. Heather Brown Face and Body Studio JDRF - Indiana State Chapter Contact us at KBIC, LLC info@onezonecommerce.com. Kenney Orthopedics Langton’s Irish Pub LEAP Managed IT About OneZone Get Social with OneZone Medical Thermography of With OneZone, businesses get an Hamilton County organization that reaches across municipal N2 Publishing - Jamie Eifler boundaries - just the way business does Performance Collision Center to deliver more impact and more PolicyStat, LLC opportunities more efficiently. Prudential Insurance Company facebook.com/ onezonecommerce of America • 1,200 members in Hamilton County, Rangeline KinderCare Indianapolis and central Indiana. Sentry Title Corporation • Advocacy & business promotion. ServiceMaster by Crossroads • Vibrant young professionals group. Restoration Services @onezonecommerce • Access to more than 50 events. Smashburger Smith House Leadership Partners Staples - 96th Street Surgical Care Affiliates Tru Direction, Inc. uBreakiFix USA InterCargo, LLC YOGURTZ Interested in joining OneZone? 10305Allisonville Rd., Ste. B | 317.436.4653 | info@onezonecommerce.com Call 436.4653 or visit OneZoneCommerce.com onezonecommerce.com. October • November 2015 • Hamilton County Business Magazine




UPCOMING EVENTS & HAPPENINGS Interested in joining one of our working groups or committees? Contact info@noblesvillechamber.com

OCTOBER 2015 October 2/6:30pm

80TH ANNIVERSARY PARTY Purgatory Golf Club

October 22/5:00pm-7:00pm


Syd’s Bar & Grille


Presented by First Merchants October 28/4:30pm-6:30pm


Mustard Seed Gardens

NOVEMBER 2015 November 2-6


Celebrating Women in Noblesville Workshops, Networking, Social, Luncheon November 5/7:30am-9:00am


The Bridgewater Club

November 18/11:30am-1:00pm


November 27/7:00pm


Hamilton County Judicial Center

Legacy Partners


Riverview Health at Work is offering Chamber members a 50% discount on annual management fees for wellness services. To learn more contact our Chamber Riverview Health at Work liaison: Mindi Matthews, CHWC Director of Health & Wellness Phone: 317.770.4130 MmMatthews@riverview.org

NOBLESVILLE WORKS The Chamber, in partnership with the Noblesville Schools and the City’s Workforce Development Council members, have together launched Noblesville Works. The goal is to strengthen the life success skills, best known as soft skills, of our current and future workforce. The Noblesville Schools have long been focused on building these skills in their graduates as have many community organizations. Now through Noblesville Works the entire community has the opportunity to join in a coordinated collaborative effort. The first step of the program is to build awareness of the most critical skills needed as identified by area employers. Each month a top-level skill area is highlighted such as flexibility, teamwork, and initiative. Schools, community organizations such as the Boys & Girls Club, and employers are each integrating the month’s theme into their curriculum, programing, and training respectively. The Chamber invites all Noblesville businesses and organizations large and small to join the Noblesville Works initiative. Through the support of Duke Energy and the City’s Economic Development Department, program support materials are available for download at http://stayheregrowhere.com/Noblesville-Works.

November 9/11:30am-1:00pm

Follow us at:

Healthy Employees = Healthy Business = Healthy Bottom Line As part of our healthy community initiative, the Chamber has partnered with Riverview Health to bring employee wellness programing to area employers large and small. (This is a continuation of the Chamber’s efforts to bring big business tools to small and medium size employers) Through Riverview Health at Work, employers can choose amongst tiered levels of service or choose to customize the program to better meet their specific business needs. Program services can include wellness assessments and coaching, biometric screening, online wellness portal, educational on-site lunch and learn programs, ergonomic assessments and more. All Chamber members will receive employee and employer wellness education electronic newsletters. The Wellness Team at Riverview are credentialed in dietetics and exercise physiology, certified in wellness coaching, certified in ergonomic specialists, and are experienced health and wellness educators.

October 28/11:30am-1:00pm

DECEMBER 2015 Noblesville Chamber 14701 Cumberland Rd. Suite 106 Noblesville, IN 46061 317-773-0086


Featuring Musical Performances from Noblesville School Groups Purgatory Golf Club

Contact Chamber President Bob DuBois for more program details and learn how your company can share in the success of Noblesville Works. 317-773-0086 or bob@noblesvillechamber.com

NEW MEMBERS Arbuckle Appliances & Railroad Place 1151 Vine St. Noblesville, IN 46060 317-773-3985 www.arbuckles-rrp.com

Coverdale Consulting 11722 Allisonville Rd. Fishers, IN 46037 317-518-2243 www.coverdaleconsulting.com

Smiling Kids Pediatric Dentistry 9669 East 146th St., Suite 260 Noblesville, IN 46060 www.smilingkidsnoblesville.com

Center for Diagnostic Imaging 11900 N. Pennsylvania St., Suite 100 Carmel, IN 46032 317-846-0717 www.mycdi.com

Magnify247.com 125 W. Jefferson St. Tipton, IN 46072 317-565-7094 www.magnify247.com

Wisemed, Inc. 11173 Lucky Dan Dr. Noblesville, IN 46060 317-644-1169 www.wisegroupusa.com

We Have Moved

Your chamber is on the move and we have temporarily relocated to: 14701 Cumberland Road Suite 106. Our Mailing address is PO Box 2015 Noblesville IN 46061 Special thanks to Taylored Systems and Two Men and a Truck for their support with our transition. 30

October • November • Hamilton County Business Magazine

UPCOMING EVENTS OCTOBER 2015 Wednesday, October 14 6:00pm NHCCC ANNUAL DINNER AND CASINO NIGHT Palomino Ballroom, Zionsville Wednesday, October 28 4:30-6:30pm ALL-COUNTY BUSINESS AFTER HOURS Mustard Seed Gardens, Noblesville


NEW MEMBERS Endeavor Communications Marci Hefley

Ball State Athletics Kaylynne Goeglein

The Excel Center Marquisha Bridgeman

Sagamore Gas Charley Hutchins


Tuesday, November, 5 7:30am ALL-COUNTY NETWORKING BREAKFAST The Bridgewater Club Thursday, November, 19 5:30pm TASTE OF THE HOLIDAYS


Mark Robbins welcomes members of the chamber to Waitt Grain.

Top three finishers of the 32nd Annual Riverview Health Cicero Triathlon.

Waitt Grain awaits a line of grain trucks from farm fields from around Hamilton, Boone, Tipton Counties and beyond.

October • November 2015 • Hamilton County Business Magazine

Cicero 70 N. Byron St. PO Box 466 Cicero, IN 46034 317-984-4079

Sheridan 101 E. Second St. PO Box 202 Sheridan, IN 46069 317-758-1311






UPCOMING EVENTS & HAPPENINGS October Luncheon Public Transit:

November Luncheon

Mobility for Economic Development Presenter: Cindy Benedict

Presenter: Mayor Andy Cook

October 15th – Thursday/11:00am-1:00pm The Bridgewater Club

November 19th – Thursday/11:00am-1:00pm The Bridgewater Club

State of the City


My Father’s Garden Health and Wellness has been named the 2015 Westfield Business of the Year by the Westfield Chamber. Owner Betsy Rabold, center, accepted the award the annual Lantern Awards dinner.


ALL COUNTY NETWORKING BREAKFAST 5th–Thursday WESTFIELD YOUNG PROFESSIONALS MEET UP 12th–Thursday CHAMBER LUNCHEON 19th–Thursday NEW MEMBER RECOGNITION BREAKFAST 23rd–Thursday For details and online registration, please visit: www.westfield-chamber.org or call 317-804-3030

Westfield Chamber of Commerce 130 Penn St. Westfield, IN 46074 317-804-3030

NEW MEMBERS Casey Dimino Holiday Inn Express 15131 Thatcher Lane Carmel, Indiana 46033 317.575.0000 www.holidayinn express.com

Economic Development Series Breakfast #4 Series Sponsor, Charleston’s


On Friday, April 17, an unsuspecting Yogo Passion was the recipient of one of Westfield’s Cash Mobs! As part of the Chamber’s I-3 (Instant Impact Initiative) project, more than 25 people descended on the shop at 4:00 p.m. and surprised staff by purchasing their wonderful yogurt and gift cards. If you’re interested in participating in our next cash mob, please contact the Chamber office at 317.804.3030.

Amber Noone Bash Boutique 149 N. Walnut Westfield, IN 46074 317.431.1378 www.bashboutique.net

Lauren Wright Northview Church 12900 Hazel Dell Parkway Carmel, Indiana 317.846.2884 www.northviewchurch.us

October • November • Hamilton County Business Magazine

Dining Out

Gourmet Burgers on Old Meridian Bru Burger opens in Carmel

By Chris Bavender, Photos by Mark Lee

A well-known Carmel landmark has a brand new lease on life. The former Glass Chimney is now the home of Bru Burger Carmel. “We liked what was going on there at that corner with the redevelopment and road work giving easier access to those Carmel rooftops and we also liked up and coming opportunities there,” said Mike Cunningham, owner of the Cunningham Group which counts the newest Bru Burger among its holdings. “We had a chance to redevelop the Glass Chimney site and thought we could do something with it.” While the old house was saved, the rest of the Glass Chimney building was torn down and the new structure built on the existing foundation.

Secret Sauce The Carmel Bru Burger is considerably larger than the Mass Ave. location in downtown Indianapolis. Carmel boasts 190 seats inside and another 80 outdoor patio seats—50 in the back and 30 out front. “We liked the curb appeal of a patio in front so people from the street could see it and we had the space to do it,” Cunningham said. The restaurant is decorated a bit differently than the Mass Ave. site, with hardwood floors and a different selection of cosmetic finishes—but all with a similar feel. “It may be an eight dollar burger but you are sitting on an upholstered chair or at a granite topped bar,” Cunningham said. “We also work hard at finding good quality people to “It may be an eight dollar burger connect with our but you are sitting on an guests…we think upholstered chair or at a people feel that when they go to granite topped bar.” Bru and have the ~ Mike Cunningham, owner server and manager working the floor and cooks in the kitchen who want to deliver the best they can well, that is our secret sauce.” That may be the secret sauce, but one bite into a Bru burger and you’ll likely be hooked. October • November 2015 • Hamilton County Business Magazine

“Our burgers are a proprietary grind of whole muscle beef grind,” Cunningham said. “Our burger toppings are a product of our creative culinary team directed by our executive Chef Carl Chambers. Our Bourbon Burger was named by Zagat as the number one Burger in the State of Indiana.” Other top sellers include the Bru Burger—topped with Tallegio cheese, bacon, tomato jam, carmelized onion, chopped lettuce and mayo; and the Mexicali—featuring white queso, pickled jalapeno, guacamole, fried onion, and house BBQ. “We also have very popular items such as our Ahi Tuna Burger and Turkey Burger,” Cunningham said.

Third Bru Bru Burger Carmel features a full bar with a craft cocktail list, craft beers and tap wines. “Wineries are making good wines available to us in taps and we even have some made specifically for us since we sell so much.” Cunningham said. “The volume is high enough that we are getting some pretty unusual wines from Napa and others willing to do wines for us.” Response since Bru Burger Carmel opened August 10 has been great, Cunningham said. He thinks customers are coming in for a few reasons—because they remember the Glass Chimney and because they are familiar with the Mass Ave. location. “We have definitely had some come in and were very curious to see how the new stuff turned out compared to the old Glass Chimney and how the old house is being used. Certainly anything new people are going to try out but I think the majority are coming in because they are familiar with us from downtown.” Carmel is the third Bru in the chain, the second is in Lexington, KY. A fourth is under construction in Cincinnati and another is planned for the old Greyhound terminal in Evansville. HCBM 33

Hamilton County History

Noblesville Law Firm a Prominent Player in County’s History Campbell Kyle Proffitt celebrates 100 years in business By Rosalyn Demaree assius Gentry and Frank S. Campbell hung the Gentry & Campbell shingle in 1915 above Crane Cigar Store on Courthouse Square in Noblesville. They drafted wills, settled property disputes and negotiated contracts.

trial in Madge Oberholtzer’s death. On the morning Campbell was to start presenting evidence he’d spent a year gathering, Stephenson dismissed Frank S. Campbell the firm, saying he When Ernest Cloe’s term ended had a deal with the on the Hamilton Circuit Court in governor for a pardon. 1921, he joined them, making the firm Gentry, Cloe and Campbell until sons The firm felt “like a widow that had Lyman and Lawrence Cloe joined a never been a bride,” Frank said in the few years later, making it Gentry, Cloe, firm’s 75th anniversary commemoraCampbell, Cloe & Cloe. tive program. Stephenson returned to Lyman left to teach at Indiana Law School in Indianapolis. One of his students would be Frank W. Campbell, son of CKP’s co-founder.

prison, eventually being paroled, never pardoned. A month after Frank W. took office in 1943 as county prosecutor, he began a Navy hitch. Gov. Henry Schricker appointed Frank S. to complete the term. Frank W. returned a few months after Ernest Cloe died in 1945.

Gentry left the practice to become Hamilton Circuit Court judge from 1935-47. He would admit Frank W. to the practice of law in 1939. Frank W. had an encounter Being a founder’s son with John Dillinger, several didn’t leverage status. Frank W. Campbell years after the outlaw’s death. Frank W. earned United States Fidelity & Guar$12.50/week. He swept and mopped his anty (USF&G) had insured several of first day at the firm. the banks Dillinger had robbed and was His attention to labor changed when Firestone Industrial sought legal advice. So pleased with Frank’s work, Firestone retained him as local counsel for the Noblesville, Indianapolis and Wheeling, W.Va., plants.

Stephenson and Dillinger Connections D.C. Stephenson, Ku Klux Klan grand dragon, was moved from the Michigan City prison to the county jail when he hired Frank to defend him in a new 34

trying to recover remaining money. A Hudson automobile registered to Carl Helman, a Dillinger alias according to USF&G, was discovered in a Hamilton County field. Frank opened a Helman estate, its sole asset the Hudson, which Campbell sold for $5,000, allowing USF&G to receive a $5,000 claim. Frank S. was the county attorney for several years, a position that let him, with his son’s assistance, help plan a move of the outdated county hospital to a westside location and finance

and construct the $1 million Riverview Hospital.

Malan, Kyle, Proffitt Years When the colorful C.V. Malan joined the firm in 1952, it became Campbell, Campbell & Malan. “Malan added a new dimension to day-to-day proceedings,” the commemorative program said. The man renowned for his legal abilities once strolled through the office, “stripped to the waist in protest of a faulty thermostat.” Frank W. was president of the Noblesville Boys Club when it opened in 1953. He had made the initial contact to get the chapter, and the firm was instrumental in establishing the program that continues today. The Jaycees named Frank W. its 1952 Young Man of the Year. John Kyle joined Gentry’s firm in 1955, then soon joined Campbell, Campbell, Malan & Kyle. He was active in civic affairs, becoming the Jaycees John Kyle 1958 Young Man of the Year and acting in more than 30 theater productions. Frank S. died in 1964, two years after his book, The Story of Hamilton County, was published. A short time later, John Proffitt joined the firm—a rather informal business. “We billed clients by the seat of our pants,” he said in the anniversary program. “If someone got a fee of $1,000, it was a big deal.” An office opened in Carmel to better serve two longtime clients, Union State

October • November 2015 • Hamilton County Business Magazine

Bank and Carmel Clay Schools. Partners took turns staffing the small office above the bank. Frank W’s son, Robert, joined the firm in 1971 and was given full-time responsibility for the Carmel office when it moved to a house. The secretary/receptionist was Dottie Hancock, a future Carmel mayor. Proffitt, whose name would be added to the firm’s when Malan withdrew in 1975, was making his mark in county life and the legal community. His acumen as a political organizer and fundraiser became widely known. The firm handled two of its biggest cases in the 1970s. Campbell represented Carmel schools and Proffitt the Hamilton Southeastern district, both arguing against busing students outside the county to desegregate schools.

SIGNS AND BANNERS Logan Street Signs & Banners 1720 South 10th Street Noblesville, IN 317-773-7200 Open M-F 7-5 www.loganstreetsigns.com www.noblesvilletrophies.com www.noblesville.com www.HamiltonCountyTV.com www.HamiltonCountyCalendars.com www.HamiltonCountyRadio.com

John D. Proffitt

The two also represented people who had paid on policies underwritten by Underwriters National Assurance Co. after UNAC declared bankruptcy. “As the firm has changed in response to changes in the practice of law, its primary goals have remained the same,” said Kyle in the anniversary program, words that ring true today. “Accomplishments, victories aren’t nearly as satisfying as knowing you did something important for a person.” Of the three names in the title, only John Proffitt still practices. Though he is semi-retired, he is one 16 attorneys with the firm 100 years after its founding. Frank W. Campbell died in 1991, Robert Campbell died in 2004 and John Kyle died in 2006. HCBM

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Commercial Residential

www.ductznoblesville.com • 317.773.9831 October • November 2015 • Hamilton County Business Magazine

Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992. Also home of Noblesville Trophies. 773-7391 Open M-F 9-6 Sat. 10-2

BUSINESS TECHNOLOGY Sharp Business Systems of Indiana 7330 East 86th Street Indianapolis, IN 46256 317-844-0033 www.sbsindiana.com

We are serious about improving our clients businesses by updating office technology, managing office printing and streamlining critical business processes. Sharp Business Systems of Indiana, a division of Sharp Electronics Corporation, can increase your company’s bottom line. 

COMMERCIAL LEASE SPACE River Edge Professional Center and River Edge Market Place Noblesville, IN Call John Landy at 317-289-7662 landyfortune@gmail.com

65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up. Easy access and abundant parking! High speed internet. 3 minutes from Riverview Hospital.


Rotary International

Rotary brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets weekly. For more information on the Noblesville Midday Rotary Club, contact President Paul Roberts 317-509-6729

Promotional Products • Embroidery Workwear & Uniforms • Team Apparel Screen Printing • Corporate Apparel 317-845-5002 www.embroidme-fishers.com 35

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Hamilton County Business Magazine Oct/Nov 2015  

A bi-monthly review of business news and features in Hamilton County, Indiana, USA

Hamilton County Business Magazine Oct/Nov 2015  

A bi-monthly review of business news and features in Hamilton County, Indiana, USA

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