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Focus: Health and Wellness

April • May 2011

Indiana Artisans Turning Passions to Profit

Pam Newell Artist

Brian Paffen, Herbal Art


The Boomers Retire… Hamilton County Prepares Better Commission Plans Mean Better Sales   Fine Dining in Fishers

Linda Adamson Tabby Tree Weavers

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www.hamiltoncountybusiness.com Published six times per year by the Hamilton County Media Group PO Box 502, Noblesville, IN 46061 • 317-774-7747

Editor/Publisher Mike Corbett ~ mcorbett@hamiltoncountybusiness.com Creative Director Melanie Malone ~ melzee@indy.rr.com Correspondents Deb Buehler ~ deb@thesweetestwords.com Rosalyn Demaree ~ ros_demaree@hotmail.com William Fouts ~ wfouts@mac.com Shari Held ~ sharih@comcast.net Scott Tyree ~ styree@financialformsandsystems.com Martha Yoder ~ klmyoder@sbcglobal.net Contributors Emmett Dulaney DBA ~ eadulaney@anderson.edu David Heighway ~ heighwayd@earthlink.net Sam Mishelow ~ smishelow@meyer-najem.com Robby Slaughter ~ rslaughter@slaughterdevelopment.com J. Michelle Sybesma ~ jms@skillsconsulting.com Mark Thacker ~ mthacker@propelisconsulting.com Andrew Thompson~ andrew@businesslawindiana.com



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Please send news items and photos to news@hamiltoncountybusiness.com Submission does not guarantee publication

Subscription $20/year To subscribe or advertise, contact Mike Corbett at mcorbett@hamiltoncountybusiness.com Copyright 2011 Hamilton County Media Group. All rights reserved.


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Hamilton County Business Magazine/April • May 2011





Soft Morning, Murphy Park by Pam Newell.

11 19

Indiana Artisans


10 Michelle’s Got It Covered 16 Management 18 Health and Wellness 24 The Pitch-In 26 Chamber Pages

The Silver Tsunami

Cover photos by Mark Lee, Great Exposures



April • May 2011/Hamilton County Business Magazine

32 Hamilton County History 34 Dining Out 35 Business Resource Directory


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Hamilton County Business Magazine/April • May 2011


Letter from the Editor/April • May 2011 Our son Alex is pursuing his dream of becoming a concert violinist. He’s working on his Masters Degree and will likely go on to a PhD. I’ve been thinking a lot about him lately because I admire people who build careers around art. It’s one thing to pursue art as a hobby and quite another to risk it all and make your living from it. I know Alex has wrestled with that but he’s going for it. We couldn’t be prouder.

Mike Corbett Editor and Publisher

And that’s why I was so excited when Rosalyn Demaree pitched this edition’s cover story to me. Hamilton County enjoys a wide variety of artistic talent and I look forward to exploring it further in future editions. For now we introduce you to 13 of our talented citizens who have achieved the status of Indiana Artisan. These people are melding entrepreneurial zeal with their artistic muse and building our arts community. These are inspiring stories about inspired people and that’s what we’re all about here at the HCBM.

The Booths and the Brehms

It seems Hamilton County has a history of developing talented visual artists. David Heighway tells us about two sets of brothers who were born here and made it big about 100 years ago when magazines were huge but photography wasn’t the preferred illustration technique. Instead, books and magazines relied on talented artists and illustrators, four of whom headed east from here and found a thriving market for their work. David fills us in on that beautiful part of our heritage.

The Baby Boomers are at it Again

How’s this for an emerging market: Every day for the next 20 years, an average of 10,000 baby boomers will turn 65 nationwide. Marketers have been chasing that cohort since they redefined the concept of the teenager (and starting spending money) in the early 60’s, and have been following them (us…I’m smack dab in the middle of that generation) through their various life stages. Now, boomers are starting to retire, and ambitious businesses are preparing to serve that emerging market. Nowhere is that more apparent than in health care, which plays a more prominent role in our lives as we get older. Huge buildings are being erected throughout the county to give us comfortable places to live as we face our inevitable physical limitations. Shari Held takes a look at the trend. It’s been a long, cold and challenging winter. The weather is warming and so is the economy. I continue to hear that things are getting better for Hamilton County businesses and that bodes well for all of us. See you around the county.

Editor and Publisher


April • May 2011/Hamilton County Business Magazine

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Entrepreneur Emmett Dulaney

Red Flags in your Business Plan Avoid these common errors

When you think you’re done writing your business plan and are ready to print and bind an official copy – stop and take one last run through it. Look for clichés and lofty statements that might cause readers to raise an eyebrow. The primary purpose of the plan is to explain why your business exists, how it operates, and why it is a good investment. Anything that detracts from that should be questioned and removed. Watch for these items and find a way to delete them:

• Empty phrases. “We will create an

an unstoppable buzz” is not only meaningless but also laughable. Everyone wants to create an unstoppable buzz but the chances of your doing it with a smoothie shop in Indiana are slim. The

Everyone wants to create an unstoppable buzz but the chances of your doing it with a smoothie shop in Indiana are slim. same can be said for “greatly exceeding all customer expectations” (which you can only do for new customers since they will then raise their expectations to what you provided), “low overhead” (unless you’re comparing it to others in the exact same business with hard numbers, it is questionable), and “our experience” (which means you didn’t do much research).


• Inconsistencies in spelling.

Far worse than spelling errors are inconsistencies in spelling. I once reviewed a business plan for a new establishment that was going to open on Scatterfield Road. I wasn’t bothered so much by the fact that they misspelled the name of the road throughout the plan as the fact that they spelled it three different ways. It immediately implied that they had not bothered to doublecheck what they had written and most likely hadn’t visited the text beyond a rough draft. If something this trivial could be epidemic throughout the plan, it gave me zero confidence in the rest of the content.

• Inconsistencies in offerings.

There are often lags in time between the authoring of various sections of the plan, which can lead to different wording in different parts of the plan. For example, you might talk about the business renting trail bikes by the hour when you first write the marketing section. By the time you get around to writing the executive summary, you realize that it would be so much easier to rent the bikes by the day. Don’t forget to go back and update the marketing section for this change. Almost every one of these can be caught if you read your final draft out loud from start to finish. That will slow you down so you’ll actually see what is on the page as opposed to what you think is on the page.

• Be careful with comparisons.

One of the easiest ways to make a reader understand your business is to

April • May 2011/Hamilton County Business Magazine

compare it to something they already know (“ABC will have a product line similar to Starbucks”, “Furniture will be sold with assembly required, like IKEA”, etc.). When you make those comparisons in offerings, be careful to include those companies in all other comparisons. For example, if the products are like Starbucks, then you need to include Starbucks in your discussion of the industry, of the competitors, of the trends, and so on. Worse yet is arguing against them. You can’t successfully compare yourself to Starbucks for example after example, then say that Starbucks is experiencing negative growth but you expect to differ since you aren’t Starbucks, and expect to get away with that.

• Search for the word “think” and scrutinize those lines.

Quite often “think” is used in place of “know” and raises a lot of red flags. When you say, “We also think customers will want…” it means that you didn’t survey them enough to know. When you say, “We think there are three competitors…” it means you didn’t take the time to do a real analysis and if that is the case, the reader won’t think they can put much faith in your financials.

• Look for anything that could be considered flippant.

You want to inform the reader, you want to entice the reader, you want to excite the reader; you don’t want to offend them. Sometimes lines that you think are cute or good-natured (“…if you don’t know who he is, then talk to someone who does...”), can come across

as offensive. Save the industry jokes, slang, and colloquial speech for the marketing materials – not the business plan.

• Make sure the appendices serve a legitimate purpose.

Too often, the only purpose the content in the appendix serves is to fatten the plan and kill trees. Nothing should appear in the appendices as a standalone item you expect the reader to just stumble upon. There is a legitimate reason to have items in an appendix, and that reason is to strengthen, or supplement, the content in the business plan. Anything you put in the appendices should be referenced in the plan and the reader told to look for it (for example, in the management section, “For a profile of Mr. Vincent that appeared in the Hamilton County Business Magazine, see Appendix C”).

When these items have been corrected, read the plan once more from the perspective of the intended reader. If you’re writing for an investor, question how closely what you’ve written mirrors other plans that have caught their attention. If you are writing for a competition, compare what you have to the rubric that will be used by the judges. When you’ve matched what they are looking for as closely as possible, then print, bind, and submit. Guy Kawasaki has written a number of books on entrepreneurship, including the newly released Enchantment: The Art of Changing Hearts, Minds, and Actions. When it comes to identifying a concise guide to the topic, however, you can’t go wrong with one of his earlier entries: The Art of the Start (ISBN: 9781591840565). It quickly moves through the issues that most entrepreneurs face and is packed with wisdom and guidance you won’t find elsewhere. Emmett Dulaney teaches entrepreneurship and business at Anderson University.

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J. Michelle Sybesma

Protecting Your Good Name

Also, does it pay to work for free?, and making change “stick”…. MGIC: I own A Moment in Time Photography. Recently, another business moved into our community with the name A Moment in Time Classic Photography. I have been in business since 2004, I am listed in the phone book and I am registered with the state. I consider it a blatant infringement on my trademark. What are my options? ~Sharron Lawrence Sharron, I am careful not to give legal advice beyond my role as a business consultant, but this is an important question. You are in need of a simple Cease and Desist Letter, requesting that the company stop using a name or domain that intentionally mimics that of your existing business. Do some research. Does your city/town require business registrations? If so, are they registered? Photographs are taxable; do they have a Department of Revenue registration? The less formally they are established the more likely a simple Cease and Desist will encourage them to reconsider their name. Anything beyond these measures, I would advise you to reach out to a corporate attorney. Good luck MGIC: Should a service company ever work for free in order to get business? ~Jeryl Mitsch President/Owner mitsch DESIGN Jeryl: Free service is a double-edged sword, but it can help you a great deal if you do it correctly.


First, are you offering or are they asking? A prospective client who asks for free service will often become an ongoing requester. However, if you have a new business or are trying to work in a new market you could benefit from the exposure. One option is to offer to do a small, clearly defined project to support a non-profit cause of their choice. This gives you a way to volunteer your services to prove your abilities without starting the precedent of free business services. If you are fulfilling a proof-of-concept request, consider offering a billable service on a small portion that can be credited back if the larger project is purchased. Try to use your creative talents to find a way to illustrate your value without simply giving it away directly. Once they see the value, they will be more likely to make the investment.

MGIC: Change is occurring at a higher velocity than ever before in this global economy. Embracing change often means creating a new mindset within an organization... institutionalizing new habits. What can corporate leaders do to better create lasting mindset changes within their organizations? ~Jeffrey M. Hagerman President, The Hagerman Group

April • May 2011/Hamilton County Business Magazine

Jeffrey: Great question, Jeffery. Making behavior changes stick is a challenge. Consider these key steps: 1. Get buy-in from all levels of the organization before you make a change that might have a negative impact. This is the source of much failure in change implementation. Abandoning bad plans fosters a response of “ignore it, they will forget about it soon.” Never forget the WHY in describing the who, what, when and where of change. 2. Promotions are not just for concerts. Create an internal marketing campaign by a team other than management. Make it a fun and emotional kick-off. Use the staff newsletter, company-wide paging system, or an all staff email. Use simple “thank yous” and “atta-boys” whenever possible until everyone is on board. 3. Leadership must model the new behaviors from the very beginning, keeping the focus of your praise on the staff. If not, you may as well subtract two steps for every one gained. 4. For those who won’t adopt the new behavior, offer a focus group with their co-workers who made the change. It’s a non-threatening way to uncover issues AND give those reluctant individuals a chance to speak up without “digging in their heels”. It’s a lot of work but if everyone gets involved, it can produce positive energy that is worth the investment. J. Michelle Sybesma is a business consultant with

Professional Skills Consulting, specializing in maximizing business success. Send your questions of any business type to info@skillsconsulting.com

Handmade Businesses, Homemade Success HC’s Indiana Artisans pursue their passions for profit By Rosalyn Demaree Photos by Mark Lee


t first blush, business and art blend about as well as water and oil.

It’s more than left-brain, right brain. Bottom lines and ROI are a world away from focal points and realism. Blue chips and paint chips are 180 degrees different. But look around Hamilton County and you’ll find artists who are successful entrepreneurs. Thirteen have earned the prestigious Indiana Artisan designation, Hoosiers who make one-of-kind art and artisan food that is considered among the best in the state. As they add aesthetic value to the community, they’re boosting the local economy.

Woman of the cloth

“We fight all the time,” laughs fiber artist Linda Adamson, explaining the challenge of balancing her artistic sensibility with her business brain at Tabby Tree Weaver. “There are days when I think I need to order 10 more kinds of yarn,” she added. “Then I decide not to. The bottom line is, I have to keep the doors open.” Her Arcadia store is as colorful as a painter’s palette. Finished weavings – some functional, others merely fun – displayed around the shop hint at what the yarns, looms and spinning wheels can yield.

Kind of makes you wonder: Is their art work, or is their work art? Hamilton County Business Magazine/April • May 2011


“Just because you sold something doesn’t mean you’re successful as an artist,” she said from her Fishers home studio, surrounded by her impressionistic, natureinspired oils and pastels. “After all, they’ve bought pet rocks before.” Newell has the soul of an artist and the mind of an entrepreneur, perhaps because retail runs in her blood and background. She was a regional marketing manager for a major mall developer for years, and then executive director of Ambassador House before deciding three years ago to become a full-time artist.

is “sometimes timing. You have to keep at it. If it’s just something you sort of want to do, don’t bother.” More than half of her customers are from outside Hamilton County -- some from very far outside. A woman from Greece took a week-long class at Tabby Tree while visiting her son in Indianapolis. A Syracuse, N.Y., weaver visits whenever she can. The tourism Adamson’s store creates doesn’t surprise her. “There isn’t a weaving shop on every corner,” she smiled.

“The artistic side keeps me going. If I really needed it, I could get help with the business side,” she said. Adamson becomes almost lyrical describing Tabby Tree’s unique fibers, all natural, some made from corn or soybeans. “Bamboo is very nice. Tencel is made from wood pulp, which is then processed so it’s like rayon.” She buys materials and services locally whenever possible, and some of her wool ones come from Louie, a sheep she boards in Sheridan. Adamson lovingly cards, spins, dyes and weaves the 9-10 pounds of fleece he produces each spring. One thing she could teach more traditional businesses, she says, is that success


She credits her father for much of her business sense. “He was a real hard driver,” she said. “He knew how to deal with people. In the end, (art) is a people business.” Reflected light is a common focal point in her landscapes, flowers and fruits, and she is reflective as they take shape on her canvas. But the stories her pieces stir often aren’t known until they sell. When people look at a Newell painting, it speaks to them, she said, and buyers tell her the work’s back story.

Cultural tourism is an overlooked economic driver, said Sherry Timms, who demurred at being called an expert even though she developed quite a reputation in the field as Ohio County Tourism director. One of her communities, Rising Sun, won the coveted Governor’s Arts Award in 2003. When people visit artisan shops, galleries and art trails, Timms explained, they spend money at other shops, restaurants, gas stations and hotels. “If artists look at you as an art community, the world looks at you as an art community,” and tourism dollars flow into the local economy, she said.

More than a brush with success

Like most artists, Pam Newell looks at things differently, including the bottom line.

April • May 2011/Hamilton County Business Magazine

“My paintings find the right forever home,” said Newell, who can’t remember a time when she wasn’t exploring color to create something. Her savvy business side recognizes that art isn’t a necessity, especially in tough times. So when the economy downsized, her

Meet the artisans at Marketplace Nearly 180 exhibitors will be at Indiana Artisan Marketplace, the state’s premier art and food experience, April 16-17 at the State Fairgrounds. Guests will find everything from museum-quality serious to pure home and garden whimsy in pottery, photography, noodles, bread, wine and beer, hand-hewn furniture, paintings and watercolors, fine woodworking, fiber, and fudge. Additionally, there will be art demonstrations and live musical entertainment. exhibits. But she cautions artists that might be thinking about starting a business to be prepared for rejection, particularly at juried shows. “Don’t take (rejection) personally,” she advised. work did, too. She sold paintings throughout the recession by doing the majority of them on 6-by-8-inch canvases. But she sees a business barometer in her living room, where an 18-by-24-inch landscape was packaged for delivery in early February. “That’s a bellwether” of a stronger economy, she says emphatically, pointing to the pastel painting. “Large pieces started selling in December.” Newell believes other businesses could be more successful if they explored different avenues, as she does, to get her name known. She volunteers in arts organizations, lends her expertise to beginning artists and is an active member of art groups, including the Hamilton County Artists’ Association. “Indiana Artisan has been good for me,” said Newell, who is recruiting and training more than 100 volunteers to help at Indiana Artisan Marketplace in April. A large pile of blue ribbons and medals lies just beyond her paints, a silent testimony to her impressive resume of shows and

The proof may lie in those ribbons. One of her paintings that won a prize at a juried show had been declined for inclusion at an earlier juried show. “It’s all subjective,” Newell said, touching her brush ever so lightly to the Clementine still life on her easel.

Thinking outside the (soap) box

If you want to get Brian Paffen in a lather, ask why soap is an art. “It’s color, feel, smell. It’s style, texture, design. It’s visual. It’s custom,” says the owner of Herbal Art in Fishers and the artist behind its soaps, bath and skin care products, and even dog shampoo. “My work is art.”

For information, visit www.IndianaArtisan.org Man Shampoo, features a head and shoulders photo of him on the label. Not that you’d recognize Paffen; it’s shot from the back. The skin care system he will debut at Indiana Artisan Marketplace is called HA2, for Herbal Art to the Next Level. “I like to be outside the box, a little crazy with it, but still functional,” he said. That theory goes right to his marketing plan. Download a QR app, scan the coded image on the back of his business card, and you’ll take a video tour of his studio. Paffen’s background is a mix as curious as some of his fragrances -- his first soap was coconut, pineapple, papaya and mango – but perfect for where he landed in life. He went to college to study chemistry and ended up in the business school.

Paffen takes his art and work seriously, but he never hesitates to infuse a little fun into the formula. The first product for his men’s line, Bald


with the Council logo imprinted on each one. Similar petals are popular for weddings, where he matches the color scheme, and at bed and breakfasts. For New Day Meadery in Elwood, another Indiana Artisan, Paffen makes beer soap, and he formulated an exclusive soap fragrance for Native Traders, which buys 1,000 bars monthly.

He started Herbal Art in 2002 with $50 in his pocket and a board that bridged his washer and dryer to become his production floor. The business was almost exclusively retail until October 2010. “All of a sudden it flipped. I was smelling it,” he deadpanned.

Being environmentally responsible is important to him, as is supporting those who support him. Paffen buys at least 77 percent of his materials from Indiana suppliers, and he calls moving from North Carolina to Fishers in 2005 “the best move I ever made. I credit some of that to the Fishers Chamber for opening a lot of doors.” v Scan this QR Tag with your smartphone to “view” Herbal Art’s local Fishers Studio Location

He estimates that 70 percent of his business today is wholesale, custom or private label products. The Fishers Arts Council buys his soap-saturated silk rose petals

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April • May 2011/Hamilton County Business Magazine

The Rest of the Best... By Rosalyn Demaree

Carl Harvey, Cicero

Tradition is an essential ingredient in every box of Uncle Henry’s Candy that Carl Harvey makes. He vividly remembers pretending to sneak pieces of the homemade chocolates while visiting Uncle Henry and Aunt Nellie’s farm in his childhood. When Henry fell ill and couldn’t make the candy, Harvey took over.

Ten More Indiana Artisans call Hamilton County Home

“Aunt Nellie was my lifeline in quality control after Uncle Henry died,” he said. While the following for about a half-dozen varieties of chocolates continues to grow, some of Harvey’s retail customers are the same ones Uncle Henry had 30 years ago. “I like to say I make very good candies, but my story of how I how I began making it makes the candy even sweeter,” said the Indiana Artisan. To learn more about Indiana Artisans from Hamilton County and around the state, visit www.IndianaArtisan.org

Jennifer Cheezum, Carmel Pierogi in a Pinch All-natural Pierogi in five signature varieties Lori Shreve, Westfield Boyd’s Fudge More than 30 flavors of ultra creamy, smooth, handmade fudge

Earl Tharp, Arcadia Mammoth Hunter Native American Style Flutes Native American-style flutes from wood, bamboo, and Woolly Mammoth ivory

Mark Grosser, Carmel M. Grosser Jewelry Design Custom-designed 10-, 14-, and 18-kt gold, silver and platinum jewelry

Charlie Ferguson, Noblesville C&G Salsa Co. Variety of all-natural, low-sodium salsa made from fresh produce without added sugar or sweeteners

Carol Bell, Arcadia Blue Moon Pottery - Pet Hair Pottery Ceramicist www.bluemoonpottery@comcast.net www.pethairpottery.com

Geoff Davis, Noblesville 50 Little Birds Traditional Pennsylvania Dutch carved and painted wooden songbirds

Scott Roberts, Carmel Bread Barn Whole Grain Organic Wheat Boule

Robin Koza, Carmel Posh Elements Jewelry featuring handmade art glass beads

Hamilton County Business Magazine/April • May 2011


Management Mark Thacker

Are You Making Your Sales Goals? 5 Keys to the results you want Many managers find that their compensation plans fail to motivate their salespeople and they end up overpaying poor performers. Often, the problem is that employees see no connection between their performance and their pay. Here are five key components of a successful sales compensation plan:

Make It a Win-Win

In a well-struck deal both parties win and lose together. A well-constructed plan has compensation tied to at least two of these essential elements: individual performance, departmental performance and company

Good salespeople exploit their compensation plan to their personal benefit. performance. If a salesperson’s compensation is tied only to their performance, the company may perform poorly, yet the salesperson is paid well. Alternatively, if the company or department achieves its goal, then each salesperson should benefit. Imagine an atmosphere where each member of the team is concerned about the overall goal!

Incent the Behavior You Want to See

Good salespeople read their compensation plan and exploit it to their personal benefit. Their behavior is very easy to predict; they spend the most time on the activity, products or accounts that can make them the most money. If a compensation plan is written


correctly, this “activity” is spent on exactly what the company and its leaders prefer. Align your sales compensation plan to your company goals.

level will you feel comfortable paying variable compensation beyond salary? Too often, business owners reward low levels of performance.

Make It Easy to Understand

Reward Top Performers

Good sales plans are easy to implement and follow. Salespeople need to know how to earn their incentive and exactly what that incentive will be. Look to big picture performance results: Did sales go up or down? Did client retention remain high? Is productivity increasing or decreasing? If the compensation plan is too hard to understand, a salesperson’s focus will not be on what is most important. Keep it simple and everyone will get what they want.

Strike the Right Balance Between Salary and Commission This is often the toughest challenge. How do you keep salespeople motivated with a modest salary, yet pay enough to attract the kind of salesperson you want? How do you avoid overpaying a salesperson who has a poor sales year?

The key issues are: the expected annual percentage of client retention, annual growth needed, introduction of new products and focus on new sales verticals. If significant growth is needed, then pay a larger percentage on “new business.” If client retention is crucial, then raise the commission on retained sales. If new products or verticals are being pursued, then pay higher commissions on those areas. It’s important to find the correct balance. Also, pay attention to the point where commissions or bonuses kick in. At what sales

April • May 2011/Hamilton County Business Magazine

When your salespeople achieve 100% of their quota and hit all their required elements, reward them well and keep paying them handsomely beyond their quota. There are 3 key reasons for this: • They did what you asked them to do. Write the plan so that they receive a large bonus when they achieve 100% of quota. You will only be paying those that have done their job. • They will continue to push at the end of the year; “sandbagging” becomes a thing of the past as they work even harder. In a great year, your top salesperson may be the highest earner in the company. If results are so good that pay skyrockets, don’t let managerial envy or greed interfere. • You can acquire better salespeople. If they aren’t looking at what they would make at 100% and above, you don’t want them! Employee incentive programs are powerful when employees see the connection between their performance and their rewards. Improving these five key elements will help transform a company with average performers, where people come to work to just do their job and get paid, into one where excellence and outstanding results are realized! Mark Thacker is the President of Propelis Consulting and a 25-year veteran of sales and sales leadership. Contact Mark at 317-849-7163

Management Sam Mishelow

Competing in the New Economy

Is your company focused on your customer and your community? The new global marketplace is forcing many capable market leaders right out of existence. Falling from grace is usually a oneway trip; it is almost impossible to regain your market position after such a fall. Even the most successful and powerful firms fall prey to the awesome competitive forces that exist in each of our respective markets. I would suggest that firms often lose their lofty market position because they forget about the voice of the customer and ignore growing competitive threats. Seven steps will help you sustain your position in the busy marketplace 1. Create a customer-oriented vision. From the CEO on down, everyone must be committed to not just making money for the organization, but also for making a difference for the customer. Any break in this will unravel your plan, so executive buy-in and participation is key.

You must know where the value is created within your organization. 2. Fill your organization with the voice of the customer. Create and execute programs where your customers are contacted regularly. Some organizations hire outside consultants to do an “external peer review.” Feedback from new clients, existing clients, clients that slipped away, and prospects that you were not successful in acquiring all yield valuable information.

3. Closely study the winners. Great organizations cannot hide their way of doing business. I’m not suggesting that you emulate other organizations; however studying what makes them successful can yield valuable results. 4. Bring visibility to your client champions. Most firms want to serve their customers well, but the level of performance is dictated by the “norm.” A recent survey revealed the factor most strongly correlated with employee retention is whether employees felt that the firm was providing excellent service to its clients. Management is responsible for demonstrating (and recognizing) that the company’s number one goal is to serve its customers. 5. Identify barriers to customer winning performance. What is in the way of reaching that next milestone, or extending market share? Look at all essential services within the organization. Are they all really “essential?” You must know where the value is created within your organization. 6. Strive for continuous improvement. Organizations that continue to improve most rapidly are also the firms that measure what kind of job they are doing for the ultimate judge—the customer. Employees must be empowered and confident to make decisions that will produce outstanding outcomes and the desired result-customer satisfaction. Customer-oriented thinking means that you define success from the customer’s point of view, not your firm’s point of view. It always costs more to attract a new customer than to retain a current customer. A satisfied customer many tell two or three people; a dissatisfied customer will complain to over eleven people according to a recent survey. In one

study, almost 20% of those who had a problem with an organization complained about the company to more than 20 people. Clearly, bad word-of-mouth travels fast. 7. Give back to the communities you serve. Want to make a huge difference in your community, and receive outstanding “good will advertising” that doesn’t cost you anything? Encourage your employees to get involved in a least one local not-forprofit community organization. You will be impressed with the results internally, and externally. Finally, every firm should pursue one of these central strategies: • Cost leadership: Price lower than your competition to acquire market share. One caution: the market will always remember your firm as the “low cost provider” so competing later on quality won’t work. • Differentiation: Achieve superior performance in some important customer benefit highly valued by the marketplace. You can be the leader in service, quality, style, technology, or innovation. • Market focus: Focus on one or more narrow market segments rather than the whole marketplace. A focused firm gets to know the specific needs of these smaller market segments, and then pursues either cost leadership or differentiation within the market segment. Develop a corporate mission that truly delivers quality products or services. Remember, top management needs to be on board and live it. Sam Mishelow is Executive Vice-President of Meyer Najem, a Fishers-based construction firm. More at meyer-najem.com

Hamilton County Business Magazine/April • May 2011


Focus: Health and Wellness Andrew Thompson

Keeping up with the New Health Care Laws Changes may affect your business and your employees The “Affordable Care Act,” passed last year, contains changes to tax and other laws that will affect nearly every business owner in the U.S. for years to come. The impact will be especially strong on small business owners. Here is a summary of changes in the law that are now in effect, and that may apply to you and your business.

Small Business Health Care Tax Credit

This new credit provides potential relief for small businesses and small tax-exempt organizations to help cover the cost of employee insurance, and is specifically targeted for those with low- and moderate-income workers. The credit is designed to encourage small employers to offer health insurance coverage for the first time or maintain coverage they already have. In general, the credit is available to small employers that pay at least half the cost of coverage for their employees.

Flexible Spending Plans

As of January 1, 2011, with the exception of insulin, prescriptions must be obtained in order to receive reimbursement for any drug purchase to be paid from a flexible spending account (FSA). Medical devices, eye glasses, contact lenses, insurance co-pays and deductibles are still reimbursable with or without prescriptions. The new standard applies only to purchases made on or after Jan. 1, 2011, so claims for medicines or drugs purchased without a prescription in 2010 can still be reimbursed in 2011 if allowed by the employer’s plan. A similar rule went into effect on Jan. 1, 2011 for Health Savings Accounts (HSAs).


Health Coverage for Older Children

Health coverage for an employee’s children under 27 years of age is now generally tax-free to the employee. This expanded health care tax benefit applies to various workplace and retiree health plans. These changes immediately allow employers with cafeteria plans –– plans that allow employees to choose from a menu of tax-free benefit options and cash or taxable benefits –– to permit employees to begin making pre-tax contributions to pay for expanded benefits for their older children. This also applies to self-employed individuals who qualify for the self-employed health insurance deduction on their federal income tax return.

Indoor Tanning Services: Excise Tax

There is a new 10% excise tax on indoor, UV tanning equipment and salons, effective July 1, 2010. The first payment of the tax was due November 1, 2010. The tax doesn’t apply to phototherapy services performed by a licensed medical professional on his or her premises. There is also an exception for certain physical fitness facilities that offer tanning as an incidental service to members without a separately identifiable fee.

website. This is the W-2 that most employees will receive in early 2012. The draft form includes the codes that employers may use to report the cost of coverage under an employer-sponsored group health plan.

Group Health Plan Requirements

There are a number of new requirements for group health plans. Employers will not be subject to penalties for the nondiscrimination rules until after additional guidance is issued. The provisions of the new law make it probable that the nondiscrimination rules will become much more complex in future years, but there seems to be an effort to minimize the compliance burden as regulations are drafted – unfortunately, at this juncture, it is too early to tell.


The Affordable Care Act creates extraordinary change. Business owners need to be keen to the many challenges the new law presents for their own business as well as their employees. It’s a good time to sit down with your team of advisors and be sure you understand the implications and make the decisions that are best for your business.

Employer-Provided Health Coverage — Not Taxable

Starting in tax year 2011, the Affordable Care Act requires employers to report the value of the health insurance coverage they provide employees on each employee’s annual Form W-2. The revised Form W-2 for 2011 is now available in draft for viewing via the IRS’

April • May 2011/Hamilton County Business Magazine

Andrew J. Thompson is a sole practitioner at the Thompson Law Office, LLC in Carmel, helping small business owners and their families. Reach him at andrew@businesslawindiana.com.

Focus: Health and Wellness

Hamilton County Prepares for the “Silver Tsunami” By Shari Held


t’s been a long time coming, but the “Silver Tsunami” has officially arrived. Kathy Casey-Kirshling, America’s first Baby Boomer, is already receiving Social Security benefits and nearly 80 million Americans will follow in her footsteps over the next 20 years—10,000 per day on average. People who perceive Hamilton County, one of the fastest growing counties in the nation, as synonymous with young families had better think again. Seniors, age 60 and older, are the county’s fastest growing population. According to figures from CICOA Aging and In-Home Solutions, from 2000 to 2007, the senior population in Hamilton County grew by 54 percent, or more than 10,000 seniors. While the graying of Hamilton County won’t take place overnight, its impact is already being felt. “Transportation issues, affordable housing and access to health care are the top

three concerns people have in retirement,” says Orion Bell IV, president and CEO of CICOA. “But a lot of people don’t want to be grouped in that ‘elderly’ category just because they had their 60th birthday. People today have a different expectation about retirement. Not everybody older than 60 is looking for a nursing home or health care facility.”

Carmel Chamber of Commerce, adding that Hamilton County is now a “destination” place for retirees. The amenity-rich county has seen a recent increase in home care services offerings. South Bend-based Senior 1 Care, a family-owned business that provides personal care, housekeeping and other services for

People today have a different expectation about retirement. - Orion Bell IV, president and CEO of CICOA

So how does Hamilton County rate when it comes to accommodating the needs of this diverse demographic group?

Services beginning to emerge

“I see things like the Monon Trail, Hamilton County’s expanding parks and recreation opportunities and the Center for the Performing Arts as being important to seniors who are looking for quality retirement,” says Mo Merhoff, president of the

seniors, recently expanded into the Hamilton County area. Its business is divided 50/50 between individual homes and facilities. “This is where the growth is,” says owner Corey Bossung. “The landscape has changed quite a bit in the three years we’ve been here.” Bossung says the pattern he sees is many retirees initially move to Florida or Arizona.

Hamilton County Business Magazine/April • May 2011


noted by her professional organizations, AARP and AAA. If an evaluation shows the senior shouldn’t drive, she suggests alternative transportation such as PrimeLife Enrichment Inc. in Carmel, which provides doorto-door, non-emergency transportation for seniors to any point in the county or Hamilton County Express.

“They live the high life there for a while,” he says. “But once something tragic happens they tend to move home or close to a son or daughter, usually a daughter.” Laura Noblitt, Certified Driving Rehab Specialist, opened her Zionsville business, Senior Driving and Mobility Services, LLC, to help seniors stay independent, safely. “When seniors lose their transportation, oftentimes they have to consider other living arrangements,” she says. “My goal is to help keep them on the road if I can.

We see a healthier, more informed, more engaged, more knowledgeable senior than ever before. - Dan Benson, American Senior Communities COO But statistics show that many seniors are outliving their ability to drive by 10 years on average.” An occupational therapist for 23 years, Noblitt started her business three years ago in response to concerns


Hamilton County Express, which began with two vehicles in 2002, now runs 18 vehicles. Transportation Manager Elaine McGuire says it provided 43,000 trips last year. Riders can connect with IndyGo transit for trips to Marion County. Many Express users are seniors, with doctor appointments and Wal-Mart being their top destinations.

Medical care expanding to meet needs

Access to quality health care appears to be keeping step with the growing population. IU Health, St. Vincent, Riverview and Community Health Network all have a growing presence in Hamilton County, and the Franciscan Health System will soon enter the marketplace. Franciscan St. Francis has an 89,000-square-foot short-stay medical center on the books for Carmel at 12188 N. Meridian Street. Slated to open next January, it will offer ‘round-theclock ambulatory services. Community Health Network recently opened its 60,000-square-foot ambulatory facility, Community

April • May 2011/Hamilton County Business Magazine

Hamilton Healthcare Campus at 146th and Cumberland Road, and has committed to doubling its capacity at this location within two years. Services such as Visiting Nurse Service, Inc. and Alliance Home Health are another option for seniors who want to age in place.

Senior housing is on the rise

Despite the economy, the last few years has seen plenty of construction in senior or senior-compatible housing. All types—from single-family ranch homes to luxurious country club senior campuses that include all levels of care—are represented.

Allisonville Meadows, Fishers

Allisonville Meadows, the newest offering from Indianapolis-based American Senior Communities, opened in Fishers this February. COO Dan Benson says the Fishers location was selected for its ease of access to main thoroughfares, strong demographics and demand. “We felt that currently there were not any other strong rehabilitation providers in that area,” Benson says. “And our buildings in Noblesville and the north side of Indy were pulling folks from this area.”

Benson says the demographic shift nationwide will have significant ramifications for all of us for years to come. “Most people are focused on the negative—the growing health care costs, under-funding of social security and ongoing burden of increases in Medicare/Medicaid expenses at the State level,” he says. “Although the impact of this growing senior population will be significant, we are focused on the positive. We see a healthier, more informed, more engaged, more knowledgeable and much more determined senior than ever before.”

Hamilton Trace, Fishers

Hamilton Trace of Fishers, slated to open this fall, is currently under development by Bloomington-based CarDon & Associates. The $19.5 million first phase will include 30 assisted-living apartments and a 108bed skilled care facility. “Over the course of the last 10 years there’s been an increasing level of interest in lowmaintenance or no-maintenance housing,” says Matt Skelton, director, Community Development for Westfield. “That was the first wave. The second wave is the skilled nursing and assisted living facilities. We have both in the works right now.”

Bridgewater Transitional Care and Rehabilitation Center, Westfield

Kindred Healthcare’s 120-bed skilled nursing facility is almost complete and it has an assisted living community in the works immediately north of the nursing facility. Low-maintenance communities currently




Hamilton County Business Magazine/April • May 2011

under construction in Westfield include The Maples at Springmill by Epcon Communities, The Villages of Oak Manor by Hills Communities and Bridgewater Pointe by Adams & Marshall, in the golf community of Bridgewater. In Noblesville, Meredith Meadows, a 55+ apartment community, just began leasing. Prairie Lakes Health Campus opened a year-and-a-half ago. It offers assisted living, long-term care, short-term rehabilitation and transitional care, adult day care, respite care and skilled-nursing care. Several plush facilities are popping up in Carmel. The Stratford, an active-living retirement community in the Village of West Clay, features an award-winning wellness program. It has assisted-living accommodations and a memory center, with a skilled nursing center yet to come. The year-old Sunrise Senior Living features independent and assisted living, Alzheimer’s and memory care and short-term stay.

for The Barrington. “We will take care of them for the rest of their lives at whatever level of care they might need.” The fee for health care for residents who sign up early is $3,295 per month, which, according to Faultless is less than half the going rate. When completed, The Barrington will have 134 residences, 56 assisted living suites, 26 memory support suites and 48 skilled nursing suites. Residences in the upscale, non-profit community will have full-size designer kitchens, walk-in closets and other upscale features. Community amenities will include a fitness center, wellness center, clubroom, creative arts studio, business center, a salon and spa and underground parking.

ritzier accommodations are out of the question. In the last few years HAND has built rental properties for seniors age 55 and older in Sheridan (Spicewood Garden) and Noblesville (Plum Tree Gardens and 8th St. Redevelopment/Roper Lofts) and several homes in Noblesville.

We’ve never had this many people be this healthy for this long. It’s a good problem to have. - Orion Bell IV, CICOA “Hamilton County has given some thought to it, and has made an investment to get ready for the aging population,” says CICOA’s Bell. “We’ve never had this many people be this healthy for this long. It’s a good problem to have.” v

Sunrise Senior Living, Carmel

The Barrington, a continuing care retirement community, is taking reservations now for independent apartment residences. Developer Greystone Communities plans to open the facility in 2012. “People come in independently and then they are part of our life care,” says Jana Faultless, vice president of community relations


Spicewood Gardens, Sheridan

According to Hamilton County Area Neighborhood Development (HAND), an organization that helps provide affordable housing to county residents, 20 percent of the county’s households are low- or moderate-income families. For them, the

April • May 2011/Hamilton County Business Magazine

Senior Housing Glossary Adult Day Care: Provides health-related and rehabilitation services to the elderly during the day in a protective community setting. Often used by people with daytime jobs who have an elderly parent living with them.

Assisted Living: A residential community that offers residents special services such as meals, laundry, housekeeping, medication reminders and assistance with daily activities. Services vary from facility to facility.

Continuing Care Retirement Community (CCRC): A community providing multiple levels of care that seniors can progress through as needed, eliminating the disruption of moving to another facility. Often includes independent living, apartment living, assisted living, skilled nursing care and a memory component. Fee structures vary from facility to facility.

Home Health Care: Medical and nursing services performed in the individual’s home by a licensed provider.

Hospice Care: Care for patients nearing the end of their lives, provided in a home or facility setting. May include counseling and social services.

Independent Living: Retirement communities, typically for ages 55+, for people who can take care of themselves and their homes. Often, but not always, they offer social activities and meals in central dining area for residents.

Nursing Home: State-licensed facility that provides 24-hour nursing care and regular medical supervision and rehabilitation, along with room-and-board for residents and activities, if appropriate.

Respite Care: Used to provide temporary care of a senior when the spouse, daughter or regular caregiver needs a break from caregiving responsibilities. May be provided in-home or in a facility.


JOUIFSFTJMJFODZPGUIFIVNBOTQJSJU No matter the challenges, we know that things can be better if we aspire to achieve them. That’s something we all share. The unshakeable belief that we can make a difference in our own lives, in the lives of others, and in the lives of our communities. Help us help individuals, businesses, and our communities aspire to something better. Find out how at aspireindiana.org.

aspireindiana.org Š

2010 Aspire Indiana,Inc.

Fishers’ Best Kept Secret

We are a licensed assisted living community with a continuing commitment to superior living accommodations and high quality services to promote independence and choice for you, your neighbor or loved one. Please call for more information and to schedule your personal visit at (317) 576-1925 or visit us on the web at www.hearthatwindermere.com.

of Fishers 9745 Olympia Drive Fishers, IN 46037 www.hearthatwindermere.com

Home is where the Hearth is! Welcome Home! Hamilton County Business Magazine/April • May 2011


The Pitch-In Notes from all over the county… Jack Laurie Home Floor Designs and One-Touch Automation are moving into the Indiana Design Center. Jack Laurie is Fort Wayne’s leading flooring showroom and One-Touch provides automated systems that homeowners can control from anywhere.

Hamilton County’s Entrepreneurship Advancement Center is hosting its 2nd Annual Community Business Plan Competition to encourage new business creation and existing business growth. Registration deadline is May 6. More at www.goentrepreneurs.org.

146th St. bridge over US31

Construction is beginning on the longawaited US31 project through Carmel and Westfield. The first phase will widen the 146th St. bridge over US31 to eight lanes plus a trail. Work will begin soon on the SR38 intersection north of Westfield. The entire project is expected to take seven years. When finished, US31 will be an interstate-style highway through both cities. Myron D. Lewis, FACHE, is the new administrative director of Indiana University Health Saxony Hospital, scheduled to open later this year at Exit 10. Cindy Adams, Ph.D., R.N., ANP-BC, is the new chief nursing officer at Community Health Network, replacing the retiring Jan Bingle. The Carmel Clay Public Library received an $84,600 grant to launch Money: From A to Z, a financial literacy program for all ages. Carmel is one of only 20 libraries nationwide to receive the grant.

Jackie Booth is the new Assistant Branch Manager at the Noblesville Farmers Bank and Joe Kalil is the new Assistant Branch Manager at the Fishers Office. The Carmel Symphony Orchestra League presents “A Jewel for the Symphony” luncheon April 12 at Oak Hill Mansion. $35/person Call 459-6040 by April 5 for reservations. Sheridan businessman Brian Bragg has opened Bragg Insurance Agency on west SR47. Brian was most recently the branch manager and mortgage loan officer for First Farmers Bank & Trust. The former Parmasters Golf Facility in Noblesville has reopened as Golf 365, an indoor golf entertainment and training center.

As a Catholic school, we welcome a diverse group of students who join as one to seek excellence in the classroom, on the playing fields and stage, and in service to others — and we’ve been doing it for more than 92 years.


Lifelong Connections.

Spring Open House May 1



April • May 2011/Hamilton County Business Magazine

Supreme Court Justice Frank Sullivan, Jr. and Carmel Police officer Scott Spillman demonstrate Carmel’s new e-ticket system.

The Indiana Supreme Court delivered 11 e-ticket scanners printers to the Carmel Police Department. The system lets police use hand-held scanners to create traffic citations and electronically send them to the court. A federal grant funded the purchase. The Carmel Rotary Club and Carmel Clay Parks & Recreation are holding their Adult Easter Egg Hunt Saturday, April 16, at the Monon Community Center. Participants walk the trails of Central Park to search for more than 4000 prize-laden eggs. More at https://rec.themononcenter.com Noblesville’s One Source Insurance has changed its name to Brown & Brown Insurance following its acquisition in 2009. The Noblesville office will remain open but most of the staff will move to Carmel. Brown & Brown is the seventh largest independent insurance company in the U.S.

The Value Proposition Making the Case for Your Business An advertising feature

For those who’ve considered blogging.... but don’t have the time or the inclination to write. by Rhoda Israelov

Owner of the ghost blogging service Say it for You

(That, of course, is where having lots of appealing, fresh content in your blog is so important.) Right there is the critical moment in the process - customers need to come inside the booth (meaning click through to your website), where you'll get the chance to find out more about them and help them find out more about you.

About e-mail

Email has been adopted by just about every business and organization to stay in touch with customers and constituents. But you can't stay in touch with people you've never met and who don't know your name, and you can't email strangers without their permission (that would be illegal spamming!) Blogging is the perfect complement to email as a marketing tool for beginning s a business owner, you're always looking the customer relationship! for new ways to introduce what you About ghost-blogging have to offer to the right kind of new While ghost blogging is fairly new, ghost customers. That's exactly what having a writing has a long, proud, history. Over the corporate blog is designed to do. Blogs centuries, celebrities or public figures didn't can play a key role in any savvy business have the time, discipline or writing skill to marketing plan. The goal is to "win search" create a book, a speech, an autobiography, by moving your business listing higher in ranking on search engine pages of Google, an article, or even an important letter, so they hired writers to do these things for Bing, Yahoo, and MSN. The blog is your way to extend a personal invitation to online them. Those are the exact reasons business owners hire others to ghostwrite blogs, searchers to "come on in and take a look newsletters, press releases, and columns at our company". no time, not enough discipline or writing skill to do it themselves. About blogging You want your blog to function like a great trade show booth. Customers arrive at your About Pay-per-Click online advertising blog "booth", where they read or see There are basically two ways for your something that draws their interest and business to use online search for customer appears as if it might fulfill their needs.

acquisition: Pay-Per-Click advertising and blogs. Blogging is part of organic search. A study by Marketing Sherpa found that as many as 99% of clicks on a search engine are on organic results, not on ads!

Are you ready for business blogging?

You may have heard all the buzz about blogs, but you may be wondering if you need a new marketing initiative. Your decision to start a corporate blog should be deliberate and strategic, and to help you through the thought process, I'll ask you two questions. • If you had only eight to ten words to describe why you're passionate about what you sell, what you know, or what you do, what would those words be? (That's the message that needs to come across loud and clear in every blog post!) • Would you find you? I challenge you to imagine someone seated at a home computer, or perhaps navigating the Web on a laptop at the corner coffee shop, or a business manager at work, searching for information about the kind of information, products, or services you have to offer. (Remember, though, they've never heard your business name!) Go ahead and try it, using the search terms you believe your potential customers would be likely to use - does your business show up? As Businessweek predicted all the way back in May, 2005, "Blogs will change business!" The question is, will it change yours?

The Hamilton County Business Magazine is partnering with “Say it for You” on a ghost-blogging service called Hamilton County BOINC. To learn more, visit our website, hamiltoncountybusiness.com and click on BOINC on the right hand menu. Or call 774-7747 for more information An advertising feature of The Hamilton County Business Magazine


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     



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  


   

   


   

   

  

   



April • May 2011/Hamilton County Business Magazine


new faces of the chamber

*Photos taken by Focal Point Studios


Advantage Golf

Megan Hoover

The Hagerman Group

Martin Heminger

Marcos Pizza-116th Street

Huntington National Bank-Olio

Scott Seibert

David Weick


Sower Promotional Solutions

Belinda King

Robin Richardson

KeyBank-Hamilton Town Center

Ron May

Rokeena Patton

BrightStar Healthcare

Seasons 52

Cy Wood

Andrea Simonton

Franklin University

Residence Inn By Marriott

Jeff Carroll

Encore Sotheby’s International Realty

Michael Hess

Home Video Studio-Fishers

Jon Knight

Primary Residential Mortgage, Inc.

Stewart Whitcomb

Lindsay McClure

Whitcomb & Associates, LLC


Amy Becker

Jim Knight

Lewis & Wilkins, LLP

Steve Mitchell

Oliver Construction

Knight Insurance Agency

Anne Black

Chateau Thomas Wine Bar & Gift Shoppe, Fishers


Todd Palmer

Brandin Gorin


Jamar Cobb-Dennard

Staybridge Suites

11601 Municipal Drive


www.FishersChamber.com Hamilton County Business Magazine/April • May 2011



Hamilton North Chamber 70 N. Byron Street Cicero, IN 46034 317-984-4079


Upcoming Events! APRIL 2011

Tuesday, April 12 ~ HNCC Luncheon, 11:30 am Speaker: Jeff Burt, Hamilton County Alliance Red Bridge Park Community Building

Thursday, April 14 ~ Joint Networking Breakfast with Noblesville Chamber 8:00 am Harbour Trees Golf Club

MAY 2011

Tuesday, May 10 ~ May Annual Dinner, 6:30 pm Alice’s Restaurant/Arcadia

28th Annual Cicero Triathlon Registration Now Open


Thursday, May 19 ~ Alive After Five Logan Street Signs

Andrew Manna and Sarah Randall of Church, Church, Hittle & Antrim present the Business Spotlight at the February Luncheon

1st Quarter Bell of Recognition:

Darren Collar, Cicero Fire Department, accepts the 1st Quarter Bell of Recognition on behalf of the Hamilton County Professional Firefighters from Carmen Clift, Chair of the Ambassador Committee

Debra Curfman, Literacy Coach and Keith Ecker, Hamilton Heights Primary School Principal made a presentation about the effects of poverty on literacy and what the community can do to help.


GRAND OPENING Daniel Rodriguez, Angela Perrin of R&R Construction Services

Lisa Reynolds, Rick Ramsey, Chrissy Cloutier Ramsey of Ramsey Cloutier Fine Portraits

Additional new members: Cattails Golf Club The Times Aardvarks Party Rentals Cicero Kiwanis

April • May 2011/Hamilton County Business Magazine

Wildfire Communications Telecom Placement, Inc.

Wayne Piper, New York Life


MAY 2011

April 14 – NetWORKS! with Hamilton North Chamber! - 8:00 a.nm

May 4 - Economic Development Forum 7:30 a.m.

April 21 - Business After Hours 4:30 – 6:30 p.m

May 12 - NetWORKS! - All County 7:30 a.m.

April 27 – Membership Luncheon 11:30 a.m

May 19 - Business After Hours 4:30 – 6:30 p.m.

Harbour Trees Golf Club - 333 Regents Park Lane

TBD - 601 E. Conner Street

Godby Home Furnishings - 14550 Mundy Drive

Harbour Trees Golf Club - 333 Regents Park Lane

May 24 – Membership Luncheon 11:30 a.m.

Harbour Trees Golf Club - 333 Regents Park Lane

Harbour Trees Golf Club - 333 Regents Park Lane

Noblesville High School teacher Nicole Steele introduced NHS student Crystal Matt who was the Chamber’s student honoree at the February membership luncheon. Crystal has excelled in academics as well as in life. “She cares about doing things that matter,” noted Ms. Steele.

Joining Mayor John Ditslear, Chairman of the Chamber Board of Directors Jerry Barr, and our very own Syd Loomis in the ribboncutting ceremony to welcome The Farmers Bank to Noblesville were members of the bank’s staff, officers and Chamber ambassadors. The ceremony was followed by a Business After Hours.

Renewing members: Greenview, Inc. Foresight Financial Management John Hancock, Financial Network Heavenly Sweets Teipen, Selanders, Poynter & Ayres, P.C.


Mill Creek Self Storage Christine Crull Altman First United Methodist Church City of Noblesville Pebble Brook Dentistry, LLC Century 21 Scheetz

Noblesville Ace Hardware C & C Realty Company Best Buy Professional Engineers’ Group Daryl J. Petry, P.C. Options Charter School

Resler’s Tax Service Maple Park Village Manta Resources Boomerang Development, LLC The Goddard School

Metropolitan Indianapolis Board of Realtors Baker & Daniels Purgatory Golf Club R & T Tire and Auto Service Noblesville L & M Gardens, Inc.

Seek out our new members at the next Chamber event you attend and help them feel welcome!

Weston Meeks, Jill Steimel and Justin Williams  Ericka Jackson, Barbara Jackson PPG Porter Paints    Pullien’s City Cafeteria  

Photographs courtesy of Steven Furlow, The Times


May 24 – Golf Outing 2:00 p.m.


Logan Street Signs & Banners Indiana Restoration Services 1720 S. 10th Street

Harbour Trees Golf Club - 333 Regents Park Lane

Smith Development & Construction Company Houlihan’s Restaurant Hamilton County Chiropractic The Indiana Kitchen Company SaucePan Creative

Noblesville Chamber 601 Conner Street Noblesville, IN 46060 317-773-0086

Eric Stukenberg, Steve Benedict and Amy Englert Carpenter Realtors Hamilton County Business Magazine/April • May 2011


Sheridan Chamber 407 S. Main Street P.O. Box 202 Sheridan, IN 46069 317-758-1311

January Chamber Luncheon



James Sanborn, a Japanese American who grew up in a prisoner of war camp and now lives in Sheridan, speaks at the Sheridan chamber’s January luncheon.

2011 Monthly Luncheon Dates April 28, 2011 May 26, 2011 June 23, 2011

July 28, 2011 Aug 25, 2011 Oct. 27, 2011

Come celebrate the Sheridan Airport

Wheels & Wings Fly-In/Cruise-In 2nd Annual Air and Car Show June 4, 2011 Registration 8:00 AM - Noon. Airshow 1:00 PM - 3:00 PM.

Featuring Aerobatic Performers / Warbirds / Vintage Aircraft and Automobiles. This is general aviation at its best. Enjoy a bite to eat in the company of midwest friendly people. Last Year over 200 cars, 50 airplanes, and 50 motorcycles on display. Cars/Planes begin arriving at 9:00am. Air Show featuring Four Aerobatic Displays and Car/Plane Demonstration Races.

Be sure to visit the Sheridan Chamber Website, www.sheridanchamber.org for information on all upcoming events!


April • May 2011/Hamilton County Business Magazine


Economic Development Meeting Monday, April 11th ~ 11:30 a.m.

Main Street Design Proposal ~ US 31 Landscape Old Country Buffet ~ Village Park Plaza ~ Westfield Individuals pay for lunch at the door and join the committee in the back meeting room. RSVP to (317) 804-3030 or info@westfield-chamber.org

Membership Luncheon Thursday, April 21st ~ 11:00 a.m. – 1:00 p.m.

Hamilton County YPG Alliance Event Thursday, April 28 ~5 p.m. - 7 p.m.

NEW MEMBERS Advantage Plus Home Inspections Home Inspections Mark Downs 317-989-4608 www.aphomeinspect.com

Wesley’s Landscape & Lawn Care Lawn care Wesley Addington 317-867-1796 www.wesleyslandscape.com

Meridian Profit Advisors Cost Containment Consulting Brian Young 317-769-4005 www.meridianprofit.com

Hampton Inn - Carmel Hotel Radell Green 317 843-1100 www.hamptoncarmel.com

Becley Building Group, INC Construction Mike Rocchio 317-514-6130 www.becleybg.com

Westfield Chamber of Commerce Serving the community since 1981 Celebrating our 30th Anniversary! 1981-2011

Economic Development Meeting Monday, May 2nd ~ 11:30 a.m -1:00 p.m. Senator Jim Buck

Wood Wind Golf Club ~2302 West 161st Street ~ Westfield Catered by Kelties $10.00 per guest ~ pay at the door Reservations required to 804-3030 or info@westfield-chamber.org

All County Networking Breakfast Thursday, May 12th ~ 7:30 - 9:00 a.m.

“Speed Date” with members of all the Hamilton County Chambers Harbour Trees Golf Club ~ 333 Regents Park Lane, Noblesville Reservations required by May 6th, $10 for members; $20 nonmembers. Register online at www.westfield-chamber.org

You are invited to the 8th annual “Race Into Summer” May 18th ~ 5-7 PM

Presented by Noblesville Trophies & Logan Street Signs & Banners 1720 South 10th Street ~ Noblesville

Membership Luncheon Thursday, May19th~ 11:00 a.m. - 1:00 p.m.

The Bridgewater Club ~ 161st and Carey Road ~ Westfield Members with a reservation: $15.00 ~ Walk-ins, non-members, and all billables: $20.00. RSVP to (317) 804-3030 or events@westfield-chamber.org or go to our website at www.westfield-chamber.org

May 24th ~ 7:30 -9:00 a.m.

Hilton Garden Inn ~ 13090 Pennsylvania Street ~ Carmel Star Media presents: “Search engine marketing: Does your business come up first in a Google Search? If not, you should attend!” Chamber members are free, Non Chamber Members are $20.00 Breakfast is included for all guests Register to Star Media online at www.westfield-chamber.org


This event is a combined effort of the separate Hamilton County Young Professional groups to network together at a single event. The Young Professional Group is a collection of professionals 40 years old and younger who network and have events geared towards connecting with younger professionals. Each YPG chapter is an offshoot of its Chamber of Commerce. Location TBD. No cost.

MAY 2011

Westfield Chamber 130 Penn Street P.O. Box 534 Westfield, IN 46074 317-804-3030


The Bridgewater Club ~ 3535 East 161st St $15 Members with reservations; $20 All others RSVP by April 15th online at www.westfiled-chamber.org

May 3rd!

All Chamber event dates, timers and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org for details.

Hamilton County Business Magazine/April • May 2011


Hamilton County History

HC Grows Four Famous 20th Century Illustrators

David Heighway

Two sets of brothers were popular in the publishing business

Franklin Booth was called a “painter with a pen” for his unique style.

he period between the 1890’s and the 1930’s is known in the art world as the Golden Age of American Illustration, and two sets of Hamilton County brothers were important contributors to this movement. They worked with authors like Booth Tarkington, Sinclair Lewis, and William Faulkner. Their art colleagues were people like Johnny Gruelle, James Montgomery Flagg, Thomas Hart Benton, and Norman Rockwell. They created iconic images for the books of Mark Twain and the covers of the Saturday Evening Post and still inspire artists today. A George Brehm cover illustration for Woman’s World Magazine, which claimed the largest paid in advance circulation in the world in 1914, more than 2 million.

George Brehm (1878-1966) and James Ellsworth “Worth” Brehm (1883-1928) were the third generation of their family to live in Hamilton County. After graduating from Noblesville High School in 1898 and 1902 respectively, they went to Indiana University and other schools for training in art. After working at the Indianapolis Star, they moved to New York around 1905 and were soon very successful. George had his first Saturday Evening Post cover in 1906 and Worth had his first cover in 1908. They established separate careers in 1912 when Worth moved to an artist colony in Connecticut. George, and his wife and children, had an apartment in New York and a summer home on Martha’s Vineyard. Much of their work was based on scenes from their boyhood in Noblesville. Franklin Booth (1874-1948) and Hanson Booth (1884-1944) were raised in Carmel and followed much the same path as the Brehms. Franklin Booth would return to Carmel from New York on regular occasions and eventually built a studio behind his family’s home. He is the only one of the four artists who is buried in Hamilton County. He developed a very unique style based on hundreds of pen strokes that

Worth Brehm illustration for an ad in a 1922 magazine.


April • May 2011/Hamilton County Business Magazine

Hanson Booth illustration for a 1909 edition of System: The Magazine of Business.

ur team Btriongjyo oin ours.

George Brehm’s daughter recently donated this original Brehm oil painting of his wife to the Hamilton East Public Library.

would make the finished drawing look like an engraving. Three books have been written about Franklin and his style which, among other things, has become an important influence on modern comic book artists.

The Indianapolis Indians have as many ticket packages and hospitality options as there are innings, so there are more ways than ever for you to enjoy Baseball Up Close with colleagues and associates at Victory Field.

G e t yo u r s e at s t o day at I n dy I n d I a n s . c o m

These four artists did illustrations for books, advertisements, and stories in magazines such as Ladies Home Journal, American Magazine, Colliers, and Cosmopolitan. Their work could also be found in the business magazines of the period. At one point or another, all of them worked with James Whitcomb Riley. George did work as varied as Saturday Evening Post covers, women’s magazines, Business Week, and Edgar Rice Burroughs stories. Worth was known for his illustrations of children, and became famous for his images of Penrod, Tom Sawyer, Huckleberry Finn, and others. Franklin did pipe organ advertisements and worked with authors like Theodore Dreiser and Joyce Kilmer. Hanson did not become as well known as his brother and did work for pulp adventure magazines, Popular Science, and Boys Life. Examples of these artists’ work can be found online and at the Hamilton East Public Library, which has had several original Brehm illustrations donated. Although overshadowed by later artists like Norman Rockwell and somewhat forgotten today, these men were an important part of an artistic movement in the first half of the twentieth century. Their work reflects well on their upbringing and ties to Hamilton County. David Heighway is the Hamilton County historian

Social Media Optimization Social Media Marketing

Dining Out Striving for Perfection In Fishers Peterson’s

Story and photos by Scott Tyree

exceptional service and beautifully decorated dining room. However it is the food that truly puts Peterson’s at the top of the list of great Indianapolis steakhouses.

Local business owner Joe Peterson has a lofty goal for his Fishers-based restaurant: perfection. Years of entertaining clients led him to believe that no restaurant had put all of the elements together and reached the pinnacle of success. After years of planning Joe believed that perfection is possible and he intended to achieve it. Dinner at Peterson’s is truly an experience in fine dining. No detail has been overlooked including the


Only the top 2% of beef is classified by the USDA as “Prime” and you won’t find anything less at Peterson’s. The grade of beef is determined by the age of the cow when slaughtered and the degree of marbling in the meat. Peterson’s delicately seasons the beef and cooks it very quickly under heat in excess of 1000 degrees. This causes the marbling to melt into the fibers of the meat, creating a tender and juicy steak very difficult to duplicate, except at the finest steakhouses. Dry aged beef, a rare delicacy, is also a frequent offering on the menu. Explaining the details of dry aging in an appetizing manner is difficult. However, I have tried it and any steak lover who hasn’t should do so immediately.

…there is no reason to leave the county to seek the perfect meal. Peterson’s is able to say they serve the freshest available seafood in Indiana thanks to a service called Chef Ex which ships seafood and other fine foods overnight via Fed Ex. Whole fish (yes, the whole fish), massive scallops, lobster and crabs that were caught the day before arrive each day in time for dinner service. I lived in Maine for a good portion of my life and I understand the striking difference between fresh and frozen seafood. I can quite honestly say that the scallops at Peterson’s taste fresh off the dock.

April • May 2011/Hamilton County Business Magazine

And if the main entrées aren’t enough to entice you, the side dishes will certainly have you calling for a reservation. My wife and I shared the horseradish mashed potatoes, which were nothing short of amazing. They had a rich tanginess like no other mashed potatoes we’ve found. Peterson’s also boasts an award winning wine list which includes vintage bottles worth more than my car.

A trip to Peterson’s is incomplete without a bowl of their award winning lobster bisque. Made-from-scratch lobster stock combines with fresh ingredients to create a thick, rich broth that is a customer favorite. Other highlights on the appetizer menu include the Tuna Tartar Tostadas and the Lobster Bruschetta. Peterson’s has thrived in an economic climate that has forced many upscale eateries to close the doors. In any industry, only the finest survive the lean years without making cutbacks and compromises. Peterson’s is certainly one of the finest in Indiana and proves there is no reason to leave the county to seek the perfect meal.

BUSINESS RESOURCE DIRECTORY Service Club Rotary International

Business Technology

The Noblesville Midday Rotary Club is one of 32,000 local Rotary clubs throughout the world and six in Hamilton County. Open to all persons regardless of race, color, creed or political preference, Rotary brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets weekly. For more information on the Noblesville Midday Rotary Club. Call Gloria Davis 317-8770051

Signs and Banners Logan Street Signs & Banners 1720 South 10th Street, Noblesville, IN 317-773-7200 Open M-F 7-5 www.loganstreetsigns.com www.noblesvilletrophies.com www.noblesville.com

Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992. Also home of Noblesville Trophies. 773-7391 Open M-F 9-6 Sat. 10-2

Commercial Lease Space

Freelance Graphic Design

River Edge Professional Center and River Edge Market Place Noblesville, IN Call John Landy at 317-289-7662 jcl@roamermaritime.com

Mezign Design 11505 River Drive East Carmel, IN Call Melanie at 317-306-8984 melzee@indy.rr.com

65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up. Easy access and abundant parking! High speed internet. 3 minutes from Riverview Hospital.

Mezign Design offers graphic design services for anything from business cards to billboards, specializing in print and web advertising. Reasonable rates, modern design and fast turnaround. Give Mezign Design a try. You’ll be glad you did.

Computer Consulting

Business Technology

Compumed 802 Mulberry Street Noblesville, IN, Suite B1 317-340-4802 Rocky@compumed-indy.com

Sharp Business Systems of Indiana 7330 East 86th Street Indianapolis, IN 46256 317-844-0033 sbsindiana.com


• Business Computer Hardware and Software Installation • Custom Application Development • On-Site Support and Service

We are serious about improving our clients businesses by updating office technology, managing office printing and streamlining critical business processes.


Sharp Business Systems of Indiana, a division of Sharp Electronics Corporation, can increase your company’s bottom line.

Financial Forms and Systems, Inc. www.financialformsandsystems.com 317-726-7385

Next Edition:

Green/Sustainable Business Practices

FFS is a locally owned supplier of business checks, envelopes, commercial print, stamps, office supplies and anything else you need to keep your business running. We offer free delivery in Hamilton County and can usually have what you need the next business day. Contact Scott Tyree at 317-726-7385 for a fast quote.

Advertising Deadline: April 23

For advertising info: 774-7747 mcorbett@hamiltoncountybusiness.com

THE PROFESSIONAL BARBERS Dave Snider - Owner - Master Barber

Classic Barber Shop


2462 East 116th Street, Carmel, IN 46032

M, T & F ~ 9 a.m.-6 p.m. W & Th ~ 9 a.m.-7 p.m., Sa ~ 7 a.m.-4 p.m. www.barberclassic.com

Walk-in no waiting.

Personal Service, Practical Advice For Business and Nonprofit Organizations

(317) 576-8542 11650 Lantern Road Suite 118 Fishers, IN 46038


Michael Ray Smith Attorney and Counselor at Law

Hamilton County Business Magazine/April • May 2011


How HealtHy is your company?

Let’s start with your empLoyees. a safer, more productive workplace starts with a smarter, more comprehensive health program. at riverview, we’re expanding our traditional occupational health offerings, with a focus on wellness. Best of all, our corporate wellness services can be customized to meet your company’s needs and budget. Contact us at 317-776-3829 or workmed@riverview.org to learn more.


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Hamilton County Business Magazine April/May 2011  

The Hamilton County Business Magazine celebrates and promotes industry, commerce and entrepreneurship in Hamilton County, Indiana

Hamilton County Business Magazine April/May 2011  

The Hamilton County Business Magazine celebrates and promotes industry, commerce and entrepreneurship in Hamilton County, Indiana

Profile for mcorbett