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Focus: The Changing Face of Health Care

April/May 2010


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www.hamiltoncountybusiness.com Published six times per year by the Hamilton County Media Group PO Box 502, Noblesville, IN 46061 • 317-774-7747

Editor/Publisher Mike Corbett ~ mcorbett@hamiltoncountybusiness.com


Creative Director Melanie Malone ~ melzee@indy.rr.com Correspondents Shari Held ~ sharih@comcast.net Deb Buehler ~ deb@thesweetestwords.com Scott Tyree ~ styree@financialformsandsystems.com Rosalyn Demaree ~ ros_demaree@hotmail.com Martha Yoder ~ klmyoder@sbcglobal.net

Photo Credits ~ Mark A. Lee, Great Exposures Contributors David Heighway ~ heighwayd@earthlink.net Emmett Dulaney DBA ~ eadulaney@anderson.edu J. Michelle Sybesma ~ jms@skillsconsulting.com Robby Slaughter ~ rslaughter@slaughterdevelopment.com Cynthia Waldrop ~ cwaldrop@izoneconsulting.com Raquel Richardson ~ raquel@silversquareinc.com Jake Doll ~ jakegd@sbcglobal.net Please send news items and photos to news@hamiltoncountybusiness.com Submission does not guarantee publication

For advertising information contact Mike Corbett at mcorbett@hamiltoncountybusiness.com Copyright 2010 Hamilton County Media Group. All rights reserved. No portion of this magazine may be reproduced without written permission.

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Hamilton County Business Magazine/April • May 2010




Scan of tooth using the new FluoreCam scanning device, to be manufactured by Therametric Technologies in Noblesville.


15 9 20 22

Noblesville Welcomes Mr. Fluoride The Evolution of Health Care Student Business Plan Winners Westfield’s ZIP Code Woes

Cover photo by Mark Lee, Great Exposures


April • May 2010/Hamilton County Business Magazine








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317•774 •7747 Call or email for more details: mcorbett@hamiltoncountybusiness.com Hamilton County Business Magazine/April • May 2010


Letter from the Editor/April • May 2010 When a bomb threat was called in to Noblesville High School last month some enterprising kids got the idea to sell t-shirts online that proclaimed “I survived the NHS bomb threat.” Now, a bomb threat (which turned out to be false) is nothing to joke about, but you have to admire the entrepreneurial spirit of those kids who took a bad situation and found a silver lining. That’s what I love about free markets. We need to encourage that kind of creativity in our kids and adults: seeking out opportunity and capitalizing on it. The newly formed Entrepreneurship Advancement Center is all about encouraging that in Hamilton County. An offshoot of the Hamilton County Alliance and led by Cathy Langlois, the Center promotes the idea “that the right support, provided at the right time will lead individuals to choose an entrepreneurial path that will culminate in innovative sustainable businesses that create jobs and contribute to the economic health of our nation,” as stated on its website. I feel the same way and I couldn’t have said it better myself. Find more info here: www.goentrepreneurs.org. One of their programs is the Student Business Plan Competition, which I have had the pleasure of helping judge from time to time. In this edition we offer the winners of last fall’s county-wide competition. It is always a pleasure to spend time with these kids talking about their dreams and how they might reach them. Congratulations to all the participants. If more kids were busy dreaming up business opportunities like these kids, they wouldn’t have the time or the inclination to call in bogus bomb threats. It’s hard to believe in this high-tech age of medical marvels that dentists still find cavities in your teeth by poking with those metal prods. Seems downright primitive. Well, a Hamilton County scientist is out to change that. Dr. George Stookey has invented a small device called the FluoreCam that he claims can detect decay long before the holes in your teeth are large enough to stick a stainless pick into. That’s great news for cavity prevention. Best of all, he’s building a new manufacturing facility in Noblesville’s Corporate Campus. Rosalyn Demaree tells us more about Mr. Fluoride in our cover story. Apologies are epidemic these days. From Tiger to Toyota, people (mostly men it seems) are finding solace in saying “I’m sorry.” Emmett Dulaney tells why apologies are good for business as well as the soul. Our focus topic this month is Health Care. With Hamilton County recently recognized as the healthiest county in the state, our hospitals are stepping up to build on that trend. And, St. Vincent’s President Kyle DeFur shares some insights on the reasons behind the rise in health care costs. As always, it’s a true pleasure offering this edition. Please log on and comment on these stories at www.hamiltoncountybusiness.com. Mike Corbett

Editor and Publisher


April • May 2010/Hamilton County Business Magazine

Mike Corbett/Editor and Publisher

Hamilton County Business Magazine/April • May 2010


Entrepreneur I am Sorry…

Emmett Dulaney

an apology is often a good strategy For some reason, “I am sorry” seem to be three of the most difficult words for entrepreneurs and business leaders to articulate. Whether it stems from a fear of showing weakness or an admission of human frailty, I am not sure. What I am sure of, however, is that a genuine apology – not just an excuse – grabs attention since it is so rare. Too many times we try to find someone else to blame - it is Microsoft’s fault that Google was hacked, it is the miscreants fault that Monster’s database was used in phishing attempts, and so on. As Kimberly Johnson so eloquently put it, “never ruin an apology with an excuse.” A recent example of apologizing correctly would be Dominos and the commercials they are airing as of this writing comparing their pizza to cardboard with ketchup on it. In those spots, they come right out and say they are sorry for letting the quality slip then outline what they are doing about it (better cheese, glazed crust, etc.). They don’t blame the company they bought the cheese from, they don’t defame the company that provided the pizza sauce; they take full responsibility them-

selves. Result? From December to February, the stock price has risen from the sub $8 range to above $12 – a 50% increase in the valuation of the company. Is honesty that shocking or could it be that honesty builds trust?


In the April 2003 issue of Harvard Management Update, Holly Weeks wrote in The Art of the Apology that “Apologies matter for two reasons. First, they mend relationships… Second, apologies mend the transgressor’s reputation.” She stressed that “I want to apologize” is not an apology and it is important to not apologize for the wrong thing. In other words, don’t apologize just to be doing so (like you had to do after hitting your brother when he clearly had it coming), but be purposeful and intentional in assuring that it will never happen again. Several years ago, I was co-owner of a technical writing company and we had a very large contract with one book publisher. We were writing portions of some books, technical editing others, and doing development work on still others. One of our employees was supposed to write a chapter about a new Linux application, but the deadline loomed and he found the task more daunting than he had originally expected it to be. Thinking no one would be the wiser, he went into the technical edit folder of another book by authors a half a world away, copied huge sections of their text into his chapter, and submitted it directly to the publisher without anyone else seeing it.

that I came up with a dozen excuses as that message played – we sent in the wrong file, the email server corrupted files, my kids were horsing around again, etc. In the end, I called the publisher and personally took full responsibility. Their contract was with me and my company and they did not need to know that I had made a poor hiring choice. They did not need to know that we had safeguards that were supposed to keep this from happening (those who edit don’t write, those who write don’t edit). What they needed to know was that it was entirely my fault, I was sincerely sorry, I would pay for any and all costs on their part, and that it would never happen again. Result? It was clear right from the start that my response was not one they expected and we kept their quite lucrative business for the duration of the company’s existence. An apology can go a long way when you admit your mistake and shoulder the responsibility for it. A University of Michigan Health System study found that malpractice suits were halved after a 2001 policy encouraged doctors who make mistakes to apologize – a field where providers are reluctant to do so for fear of it being construed as an admission of guilt. While it is a simple fact that an apology can’t cure everything, it is one gesture you should never be afraid to express.

I will never forget the voice message I heard early in the morning from said publisher’s representative. They were Worth Skimming: actually concerned that the authors half a One book on the topic is Effective Apology: world away may have lifted some content from us and wanted our help in coming to Mending Fences, Building Bridges, and Restoring the bottom of this – after all, plagiarism is Trust by John Kador (ISBN: 978-1576759011). the one taboo in the publishing business While a short read, it hits all the major topic areas that gets taken with deadly seriousness. and will help you understand better why it is As I listened to the message, I knew imsometimes so hard to do that which we must. mediately what had happened and which employee was responsible. I would be less Emmett Dulaney teaches entrepreneurship than honest, however, if I didn’t confess and business at Anderson University.

April • May 2010/Hamilton County Business Magazine

The Changing Face ofHC Hospitals Personal Health Care focus on wellness and prevention By Deb Buehler are among those available to Hamilton County residents. “When we offered EKG screenings we provided patients with a pocket EKG card,” Goble said. “It arrives in the mail after a cardiologist reads it so that you can keep it with you as a resource for future doctor visits.”

Clarian CEO Jonathan Goble, Carmel Mayor Jim Brainard and Westfield Mayor Andy Cook kick off “Make it Fit Now”

hings are changing in the health care business. What began in 2007 as the Carmel Mayor’s Wellness Challenge, a program designed for Carmel residents and offered by Clarian North Medical Center, has grown to a 12-week wellness challenge called “Make it Fit Now.” This year’s challenge grew to include Mayor Cook and the city of Westfield. “We believe the “Make it Fit Now” wellness challenge is a valuable tool for building and supporting healthy communities in Hamilton County,” said Carmel Mayor Jim Brainard. Over the last three years the wellness challenge has benefitted more than 3,500 participants.

Through baseline health screenings, cooking classes, weight and fitness management and attention to sleep, participants learn more about their own health and wellness. “We personally believe that health care has to move from sickness care to actual health care,” said Jonathan R. Goble, president and CEO of Clarian North. “That’s really the mission of what we are supposed to be doing. That’s the goal.” Beyond the “Make it Fit Now” challenge, Clarian North Medical Center offers free seminars and screenings throughout the year. Prostate, abdominal aortic aneurism and skin cancer screenings

Seminars vary depending on the time of year and include a wide range of topics from sleep disorders to heart and breast health to neck and back pain.

The hospital is reaching out to its own employees as well. “For the last two years we’ve had a significant push to change some of the ways we price insurance for our employees,” Goble said. “We have five criteria and require employees to have an annual exam or screening for blood sugar, smoking, blood pressure, cholesterol and weight. We know if associates can control those five things, they will substantially improve their health.” Goble uses himself as an example. As a result of the screenings he learned he had high blood pressure and has since sought treatment to bring his blood pressure under control. “We are seeing that take place throughout our system,”

Hamilton County Business Magazine/April • May 2010


overall wellness,” said Johnny Smith, spokesman for St. Vincent Health.

Center, St. Vincent Carmel and St. Vincent Medical Center Northeast in Fishers all have available screening opportunities for area residents.

St. Vincent Health has also established partnerships to benefit their employees. St. Vincent Working with the YMCA of Greater Health has Indianapolis, they are able to offer emformed a partployees discounted rates at local fitness nership with facilities. “We also have fitness facilities WTHR 13. On for employees in my building here at the 13th day of A community member receives a preventive screening from a St.Vincent every month the 103rd and Meridian,” Smith explained. Heart Center of Indiana team member. system’s hospitals “We are in the old Thompson Building offer diagnostic screenings and manage- – its four levels offer circular concourses he adds. “Coaching and educational for walking laps. Notices throughout resources are available for employees so ment tools. For example, last October the building identify how many laps people could receive a mammogram at that they can monitor their own health a discounted rate. In November diabetes equal a mile.” and wellness.” screenings enabled people to learn more A Changing Health Care Paradigm about their risk. January 2010 was cervi- Healthy menu items in employee From Community Heath Network to St. cal cancer month so St. Vincent Health dining areas add to the resources Vincent Health to Riverview Hospital, available for associates working for offered free cervical screenings. Hamilton County’s facilities are reaching St. Vincent Health. out to improve health and wellness. “We had an overwhelming response to the cervical cancer screenings,” Smith “We are taking a proactive role in help- said. “Over 300 people scheduled screening people manage their healthcare and ings during January.” St. Vincent Heart Indianapolis based photographer Mark A. Lee has been capturing the best in people and events for over 20 years. He takes great pride in working with his clients to ensure the end results fit their individual needs in a creative and interesting way.

Employees at Community Health Network also have opportunities to receive support for health and wellness. Through the hospital’s “Journey to Health,” program employees work with a multi-disciplinary team made up of therapists, nurses, personal trainers, dieticians, and coaches who provide one on one learning opportunities as well as group sessions.

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April • May 2010/Hamilton County Business Magazine

“Employees can learn from a dietician about preparing healthy meals and meet with a personal trainer at one of our two on-site fitness centers,” said Rachel Savieo, wellness coordinator in Health Promotions Services at Community North. “If the employee is on Community’s Health Smart insurance program, there is no charge for participating in “Journey to Health.” The hospital also offers employees the “Bridges to Weight Management” program. It too, it is a multidisciplinary program for people carrying the Health Smart insurance and with a body mass

of at least 35. While other weight loss programs focus on the food people eat, this program includes a behavioral therapy component that helps employees explore the emotional struggles that contributed to their weight gain.

range and immediately see the benefit on their next paycheck.”

“Employees who improve their numbers can save $50 - $100 a pay period possibly saving as much as $1300 annually, “ Savieo said. “Re-screenings are available on a quarterly basis so that an employee has the opportunity to test into a new

In the fall of 2009, Community Health Network opened Hamilton Healthcare Campus at 146th Street and Cumberland Road. Community will offer primary care services, physician specialists, an imaging center including the most

In early 2008 Community Both programs include health coaches, Health Network who help people identify which program launched the is the right fit, provide on-going support Fishers Comand set realistic, achievable health goals. munity Gets Dancers from Simply Ballroom perform at the Community Health Network Most employees work with the coach by Healthy initiative Fit and Fun tent at the Flavor of Fishers. phone for a year or so. to promote healthy eating habits, increased physipowerful open-MRI in central Indiana, Like Clarian, Community Health cal activity levels and participation in rehab and sports medicine therapists. Network offers medical benefit screenpreventive health screenings. Working ings for employees. Screenings and the with community partners, the program information employees learn about their hosted health events and developed fam- Fitness Facilities Riverview Rehab & Fitness centers, health is part of incentivizing them to ily-oriented programs to address health located in Noblesville and Carmel, offer save on their benefits premiums. concerns specific to Fishers. clients staff and quality fitness equipment in facilities that are designed to help clients meet their fitness goals. Open to central Indiana residents from in and outside Hamilton County, the facilities offer an exercise specialist to guide its members through a personal-

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ized fitness assessment. Participants can expect to learn where they stand physically while identifying any red flags that may require the attention of a physician prior to starting a fitness program. Based on assessment results and individual goals, the specialist designs a tailored fitness program allowing individuals to monitor their progress towards a healthier lifestyle. Exercise specialists remain involved with members by orienting them to equipment and the facility. Reassessments enable individuals to evaluate their progress and make adjustments to their practice. Cardio, strength training equipment, elliptical machines, exercise bikes, treadmills and free weights are available as well as fitness classes. Fitness centers are available at Riverview Hospital Noblesville and Riverview Carmel (at 146th and Hazel Dell Parkway). For a small fee, individuals can take advantage of a monthly walking pass or purchase a fitness membership which includes the first month’s assessment.


Cindy Moore, Manager of the Rehab & Fitness Center at Riverview said that the hospital recognized a growing need in their community for fitness resources with supervision. They also wanted facilities that would promote the health of therapy patients after completing their programs.

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April • May 2010/Hamilton County Business Magazine

“Employees of Riverview Hospital can all be fitness members at a discounted rate,” Moore said. “They can take advantage of fitness facilities and resources at either location.”

“We see more of the over-50 crowd than other fitness centers,” Moore stated. “It is because we are in the area; close to home, in the community and providing a social outlet. It’s a better place to meet than a coffee shop.” v

Controlling Health Care Costs


By Mike Corbett

As one of the panelists at February’s Economic Outlook Breakfast, St. Vincent’s Hospital President Kyle DeFur noted St. Vincent’s efforts to keep health care affordable. Yet, despite those efforts, health care costs continue to rise faster than inflation and most other sectors of the Kyle DeFur: One of the reasons health care costs have risen at such a rapid rate is due to the complexity of the issues. I believe that all the parties involved (hospitals, physicians, insurance companies, employers and government) in the delivery of healthcare have to take responsibility for this issue and be willing to make internal changes for the greater good. A few of the approaches that can assist with managing this issue include: 1. For the users of the health care system to be intentional about purchasing value (cost, quality and service). Patients are often shielded from the true financial cost of care. This is lessening with increased premium contributions and other out of pocket costs being passed on to the patient, but it does still exist. Access to reliable and comparable provider data has been limited in the past but it is becoming more and more available so consumers can make more informed decisions. 2. Increased access to primary care. All persons ought to have some sort of basic insurance coverage that will allow them to access primary care. Early intervention and wellness keeps people out of the emergency departments and hospitals and keeps the population healthier. 3. Unhealthy habits result in much higher health costs. Poor eating habits, smoking and a sedentary lifestyle end up costing millions of dollars to address over time.

economy. It seems that health care doesn’t respond to normal market forces; we make decisions about health care differently than other purchases. In an email interview with DeFur following the breakfast session, we asked how, in light of that, can costs be controlled?

Each of our habits play a role in our own health and what we end up paying, as a society, for our health care. HCBM: Let’s examine #1 further. This issue seems fraught with all sorts of ethical landmines because it’s often difficult to consider the financial aspects of health care. As you say, our insurance system shields us from those tough decisions. You’re saying we ought to be more aware of the actual costs of treatment. Will that lead to better decision making? DeFur: Cost of care is one of the variables or components of the “value” equation. The moral and ethical implications become great if one is deciding whether or not to get care, due to cost. I’m not talking about that. I’m just referencing the situation where one knows they need care and are going to get it, the question is where they are going to go and how they are going to make that decision. If cost is not a variable in the decision making process, the system is set up to become very expensive. Some of that dynamic is present in the current health care system today. At St.Vincent we have a commitment to provide care, irregardless of one’s ability to pay. As the number of persons with little or no ability to pay increases, it results in cost shifting, requiring those who can pay to pay more. That is one of the reasons why costs continue to grow at such rapid rates. HCBM: So, everyone’s costs are going up to help cover those who can’t afford to pay. If we’re going to have a compassionate health care system it’s hard to argue against that. But what about those who can afford to pay but have limited financial resources

(just about everyone else)? As the cost of the service becomes more important (because we are bearing it ourselves instead of having insurance pay for it), won’t we have to decline treatment because we can’t afford it? DeFur: That is the argument for providing a basic level of insurance for all persons. It creates more of a system of care that is financed in a way that encourages more use of primary care to facilitate earlier intervention thereby avoiding the higher end costs associated with an acute or chronic illness.

If cost is not a variable in the decision making process, the system is set up to become very expensive. HCBM: Is it possible that some illnesses are just too expensive to treat? DeFur: That is where the big moral and ethical questions reside. We ascribe to the belief that health care is a right and all persons should have access to quality and affordable health care, irregardless of their diagnosis, social or economic status. There are complicated questions around quality of life, prognosis and the greater good which are probably too complex to try and cover in this format but they are real questions that deserve thoughtful consideration as to how best to deal with them. We engage medical ethicists and the Ethical and Religious Directives from the Catholic Church that serve as a great resource to us in dealing with some of these issues around the dignity of the person. v

Hamilton County Business Magazine/April • May 2010


Management Worth 1000 words….

Robby Slaughter

Pictures (schematic language) can improve your work

Virtually all major endeavors of the human race begin in the same way. If you’re designing an electronic circuit, building an office tower or planning an invasion you start by drawing a picture. These images are diagrams. They describe to a limited degree how the actual process will happen in the future. It’s not hard to see why such schematics are so useful. The architect can provide a sketch to a client. The engineer can quickly check their designs against the laws of physics and the availability of needed parts. Even if you’re simply viewing a diagram, information is relayed clearly and quickly. Wall posters that describe lifesaving procedures do so with images, not text. There’s a reason we have the cliché that “a picture is worth a thousand words.” But at work, we tend to spend far more time with letters than we do with pictures. We write email to give people assignments or request clarification. We try to explain our needs on phone calls or while leaning on cubicle walls. In reality, however, the process of work is often best explained through simple diagrams. A visual schematic is often more effective in every regard than a written description. However, workplace schematics are more than just pictures. You’ve probably witnessed corporate visionaries at a whiteboard frantically drawing boxes and arrows. It’s easy to get lost in this jumble and difficult to remember what was said. That’s because these visual representations of work do not use a consistent language of symbols. To represent a valve, plumbing engineers always use an open arrowhead. To describe the chemical benzene, chemists agree on a hexagon with a circle inside.


The standardization makes it possible for others to quickly decipher a diagram. More importantly, a rigorous language of symbols helps the person drawing the picture to think more clearly. There are international organizations devoted to creating visual schematic languages for workflow. The most successful is Business Process Modeling Notation which is sponsored by the Object Management Group. Before diving into a formal schematic language, it can be more helpful

to spend a few minutes to develop your own diagram system. What are the major avenues of communication at your place of business? What types of events occur that require you to act? What procedures do you complete on a routine basis? Take out a clean sheet of paper and try to draw a picture of this process. Use boxes to represent activities and arrows to represent moving from one activity to another. Whenever a process requires a decision, try using a diamond to split one arrow into two paths. Put the diagram up on your wall and try to follow it when you do this work in the future. If you’ve succeed in drawing one diagram, try to use the same concepts to produce another. If you used boxes to represent all activities, perhaps you could use boxes with an “I” in one corner to represent activities which are completely internal and don’t involve customers at all. Or if you’ve discovered that some of your procedures require approval from a manager, maybe

April • May 2010/Hamilton County Business Magazine

have some arrows lead into stick figures and out on the other side. You’ve just created a simple diagram. You can share these schematics with your colleagues to receive feedback or new ideas. You can use them in new employee training. You can pass them off to your IT staff who may be able to find software programs to make your work easier. The simplicity and clarity of a diagram speaks volumes to those who read it. But best of all, as an individual professional, you can

use visuals to plan, document and better understand your own work. The requirements of the modeling language (even if it’s one you invented) will help to focus your thinking. Pictures are fundamental to the success of many complex projects. Our world is full of diagrams that relay crucial important information in the language of images. At work, we can improve our productivity by documenting our workflow, not by writing long manuals or detailed instructions, but by sketching out schematics. If we use a fixed grammar for these pictures, our own thinking will be clearer and others will more easily understand our meaning. Try it at your own office. Draw a schematic of your work. Robby Slaughter is a principal with Slaughter Development, an Indianapolisbased business process and workflow consulting company. More information is at www.slaughterdevelopment.com

Smile for the

Mr. Fluoride advances life sciences in Noblesville

By Rosalyn Demaree photos by Mark Lee eorge Stookey has asked many questions in his career and his research has uncovered numerous answers. But expect no more than a broad smile if you ask how many cavities he’s had. “I’ve used a lot of fluoride,” chuckles Stookey, a man slight in stature but a giant in cavity prevention.

Dr. George Stookey

The diplomas and plaques decorating his office are the closest this Distinguished Professor Emeritus at the IU School of Dentistry comes to boasting. Plain spoken and as unassuming as Mr. Rogers, Stookey has no regrets about having dedicated his life to research instead of practicing dentistry.

“I quickly realized I could help more people by preventing decay than repairing damage,” he said. “Mr. Fluoride,” as some respectfully call Stookey, joined Crest in 1957 when it was preparing to market the first toothpaste with fluoride. At 74, he’s not resting on his laurels, and the moniker he enjoys is “Noblesville Business Owner.”

Hamilton County Business Magazine/April • May 2010


(left to right) Gary Wood selects specimens for testing; Parke Ladd prepares toothpaste samples for testing; Esther Pierson and Katie Schemehorn prepare tooth specimens for product tests.

Lab Manager Gary Wood prepares to conduct test of fluoride toothpaste.

Despite 20th century’s technological advancements, measuring decay remains a crude science, he said. “We literally have to look for holes in teeth.” In 1994, Stookey started researching how fluorescence – electromagnetic radiation emitted through light – would detect mineral loss two years before a hole is visible, even to an X-ray. Mineral loss is the first stage of dental caries, or decay. When loss is known, a fluoride varnish or gel can be applied to reverse the problem, but how do you measure the damage? Stookey’s solution is the FluoreCam, a lightweight, handheld instrument that his company, Therametric Technologies,

developed and will manufacture at its new headquarters in Noblesville Corporate Campus. With the ease of a point-and-shoot camera, technicians can touch FluoreCam’s probe to a tooth to measure how much mineral has been lost. Following fluoride treatments, FluoreCam quantifies how much mineral has been restored. According to Stookey, it is the newest development in fluoride treatment since the early 1980s when toothpaste was improved to control tartar. FluoreCam is the third division of Therametric Technologies that has started since Stookey bought the company in 2002 from two IU professors. Another division, Tartar Shield, develops products that reduce tartar and prevent gingivitis in dogs and cats. Available only through veterinarians, the products are sold in 40 states. The second business is Dental Product Testing, a laboratory that tests other manufacturers’ dental products. If those divisions’ success is any indication, FluoreCam will be, too. Tartar Shield’s business has grown steadily since it launched in

Therametric also manufactures pet treats designed to improve dental health


April • May 2010/Hamilton County Business Magazine

2006, Stookey said. Despite the economy, growth was almost 78 percent last year when sales hit $236,351. Lab sales topped $1.6 million in 2009. Stookey credits his division directors for the success. His daughter, Lisa Hoover, heads Tartar Shield; his grandson-in-law, Bart Collins, heads FluoreCam; and a friend from IU, Bruce Schemehorn, heads the lab, The market seems ripe for continued growth.

What exactly is a Life Science Business? Life Science businesses can include any that deliver services or create products related to medical and health care, said Jeff Burt, president of the Hamilton County Alliance, acknowledging that his office defines life sciences broadly. Based on that, Therametric and lab equipment manufacturer Helmer Inc. are the two life science businesses in the 3,600-acre campus on Noblesville’s east side.

“I just like Noblesville,� said Stookey. “It’s been our home.� Three of the couple’s four children are Noblesville graduates, and the family was involved for years in Hamilton County 4-H. After downsizing, the Hannah Comar measures the micro-hardness Stookeys have a Carmel address but of tooth enamel treated with fluoride toothpaste live just outside Noblesville. Tooth decay decreased significantly for most Americans from the 1960s through the 1990s, according to the National Institute of Dental and Craniofacial Research, but it is still a prevalent, chronic disease: Decay is found in 42 percent of 2- to 11year-olds, 59 percent of 12- to 19-year-olds and 92 percent of 20- to 64-year-olds. A 2008 survey by the Indiana State Department of Health found that nearly 20 percent of Hoosiers 18-24 years old had teeth removed due to decay or gum disease. The figure almost doubles for people 45-54. Stookey and his wife Nola -- high school sweethearts from northern Indiana – are the sole investors in the 26,000-squarefoot, nearly $4 million Therametric building on 3 1/2 acres at 9880 Douglas Floyd Pkwy. They looked at 25 properties before choosing Corporate Campus because

Stookey beams when he speaks about the city, his company and the local resources Therametric uses. Metro Plastics in Noblesville makes the FluoreCam housing, a Kokomo company produces the circuit boards, and Indianapolis firms made a convention exhibit and designed the building. The cameras, however, are imported from Japan.

Thermatric Technologies new facility in Noblesville’s Corporate Campus.

Therametric is expected to create 40 jobs in coming years. Current staff includes 12 full- and 7 part-time employees plus consultants with expertise in preventive dentistry, dental research, materials sciences, chemistry and engineering.

Mr. Fluoride?

Students marveling over George Stookey’s wealth of knowledge and quick recall of facts coined his “Mr. Fluoride� nickname, and then it spread to faculty, staff and beyond. “Dental students in one of my classes were required to make a presentation on assigned topics in preventive dentistry and many topics involved fluoride,� he explained. “Whenever a student would come to me with questions I would recall several journal citations for them (authors, journal name, year, etc.) to get them started with their preparations.� The title went viral in the latter half of his career, as Stookey made numerous presentations, always on some aspect of the use of fluoride for decay prevention, at dental universities and meetings worldwide.

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It “is a cream of the crop business . . . an absolutely perfect story,� said Mary Sue Rowland, a City Council member who was mayor when talks about creating a 500acre corporate campus began around 1993. Making the campus a place for life science businesses and expanding it seven times the original concept happened through the years. “We started the seed, but later administrations really saw the vision,� Rowland said.

Katie Schemehorn prepares tooth enamel specimens for testing.

FluoreCam is not technology destined for only affluent patients, says Stookey. He believes insurers will see the $7,500 device as a way to prevent costly fillings or crowns and will cover its use for their customers. In fact, Delta Dental, one of the nation’s largest dental benefit systems, supported some of the research for FluoreCam. v

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Hamilton County Business Magazine/April • May 2010



Meals on Wheels

Celebrates 35 Years of Service in Hamilton County

By Marti Lindell, Executive Director The mission has not changed in 35 years, but the vision has expanded. The goal of Meals on Wheels of Hamilton County is to eradicate senior hunger, in every neighborhood and every home. Our mothers and fathers, and our neighbors are hungry. As hard as it is to believe that senior hunger exists right here in Hamilton County, it is an unmistakable fact and a growing concern as the population of the county is aging. On April 30, 2010, there will be a celebration of 35 Years of Service and Success at The Sagamore Club in Noblesville. An open invitation is extended to the general public to come and enjoy food, fun and fellowship at a “Hoosier” Derby Party, to benefit Meals on Wheels. Ticket information is available at www.mealsonwheelshc.org . Noblesville First Lady Mrs. Max E. Robinson, volunteers Berniece Huff and Jean Crask, and Meals on Wheels President Richard Baker deliver one of the first Hamilton County Meal on Wheels to Mrs. Edith Craycraft Hovey in April, 1975.

Mary and Malcolm Bray were known for their servant’s hearts and for making their community a better place. Mary saw a rising need for food assistance among the elderly residents in Hamilton County and was called to action. She influenced others who shared her vision of reducing hunger and malnutrition among seniors. On April 1, 1975 Mary and a group of her lady friends set the “wheels” in motion by serving the first home-delivered meal to an elderly home-bound client. Since that day, 35 years ago, Meals on Wheels volunteers have been delivering nutritious meals to individuals and couples residing in Hamilton County who are unable to prepare meals for themselves due to a physical or mental challenge. The organization that Mary Bray started at Riverview Hospital has grown into a thriving non-profit social service agency. On April 21, we will honor our volunteers for the community service they provide with an appreciation luncheon at the Mansion at Oak Hill.


Today, the need for home delivered meals is even greater than it was in 1975. In 2009, over 46,000 meals were delivered to the elderly, disabled and homebound residents in Hamilton County. An “army” of dedicated, friendly and compassionate volunteers tend not only to the nutritional needs of our clients, but also to the social welfare needs of those who are homebound and isolated from the rest of society. A recent national study of senior hunger in the United States revealed that Indiana ranks number 12 out of all 50 states. The rate of seniors at risk of hunger, or food insecurity, living in Indiana is at 6%.

April • May 2010/Hamilton County Business Magazine

If you know someone who would benefit from receiving home-delivered meals, please refer them to Meals on Wheels of Hamilton County. If you would like to get involved as a volunteer, or share your financial resources to provide the next meal, please join us at the Derby Party, or call 776-7159.

Volunteer Chuck Layton, 81, right, delivers a meal last month to Melford Pearson, 93.

Now Available at Noblesville’s Historic Model Mill Building


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Hamilton County Business Magazine/April • May 2010


Permanent marks to indoor parks … Students submit their business plans at winter entrepreneur competition By Mike Corbett


amilton County’s Entrepreneur Advancement Center invited students to present their best business plan ideas at this winter’s competition at St. Vincent Health in Carmel, one of the program’s

sponsors. Additional sponsors include Vectren, Duke Energy, Ritz Charles, BitWise Solutions, Telamon, M&I Bank and First Farmers Bank and Trust. Here are the winners.

1st Place Individual

3rd Place Individual Indy Etching

As our electronics get ever smaller and more ubiquitous, Ian proposes a solution to the problem of stolen and lost devices. He plans a mall-based laser etching business that specializes in permanently marking devices such as ipods and laptops. Indy Etching will be the “low-cost reliable alternative to online laser etching.” He has identified a proprietary laser technology that permits him to etch at the low cost of 5 cents per square inch, yielding an operating margin of 90%. His worst-case scenario has Indy Etching marking 18 ipods per day and one laptop every other day. Despite what he calls those “absurdly low numbers,” he still predicts a profit the first year.

Trevor cites the convenience of a local, affordable paintball facility as his unique selling proposition. Currently paintball practitioners have to drive “at least 40 minutes” to play. He proposes a facility in or near the Fishers/Noblesville market that will offer equipment rental, a friendly environment and low prices. Trevor figures this formula will yield projected earnings of $150,000 after one year in business, using “conservative calculations.”

1st Place Team

2nd Place Individual Glimmering Glass

Justin envisions a home-based glasscleaning business serving the Sheridan/ Frankfort market. He will target both commercial and residential facilities, especially two income families. His competitive advantage is staying focused on window cleaning and not getting distracted by add-on services. In addition to using environmentally-friendly chemicals, Justin vows to donate 10% of net profits to charity. Glimmering Glass forecasts a 97% profit margin in the first three years with a 60% return on investment.


Woodsball Paint Facility

April • May 2010/Hamilton County Business Magazine

The Health Nut

Offering their own twist on casual dining, Claire and Ashlyn propose a breakfast and lunch restaurant featuring Mexican and American dishes. The Health Nut would be joining Broad Ripple’s roster of some “30 restaurants, none of which adequately satisfy the need for healthy affordable cuisine.” Targeting young adults who want some control over the ingredients in their food, The Health Nut would provide detailed nutritional information, a clean and friendly atmosphere and a make-your-own smoothie bar for commuters. Claire and Ashlyn project net income of nearly $32,000 in their first year.

2nd Place Team Melissa Adair and Alex Carnal, Westfield HS

Velocity Racing

Melissa and Alex are heading west to Huntington Beach, California for their venture because that’s the center of the car tuning business. They envision a “one-ofa-kind tuner shop” that “makes it possible to build your dream car, no matter your income.” They are carving out their niche in the middle price range, lower in price than a race car but better quality than a “low budget project.” They will also differentiate themselves by specializing in rotary engines. Alex will run the shop and Melissa will focus on business and marketing. They need about $1.2 million to get the business off the ground.

3rd Place Team

Logan Turner and Pieter Louw, Hamilton Southeastern HS


Indiana’s harsh winters force athletes indoors and Logan and Pieter aim to capitalize on that trend with Sportz-Aid. Their facility will “offer practice opportunities for soccer, football, baseball, wrestling, volleyball, basketball and tennis players.” They intend to focus on the family market, noting that parents continue to enroll their children in indoor sports even in this tough economy. They estimate a $30,000 profit after one year. Notable in the executive summary is the recognition that they “won’t be living the high life when we start up a company. It is accepted that we will work long, hard hours. These skills will guide us to a successful future in the business world.” Hamilton County Business Magazine/April • May 2010



by Martha Yoder To resolve the problem, Carmel Mayor Jim Brainard and Westfield Mayor Andy Cook worked with Congressman Dan Burton to ask the U.S. Postal Service to intervene. Residents living in the contested areas will have the

6074 is Westfield’s ZIP code. But if you live in Westfield you could have one of six other ZIP Codes identified with adjacent communities. The issue is more than cosmetic: city leaders say confusion over business and home locations can have


Postal Service spokesperson Kim Yates says that of the 7,400 surveys to be sent to those affected border residents and businesses, 5,200 live within Washington township, but don’t carry a Westfield name, while 2,200 live in Clay Township but carry a Westfield city name.


The surveys will be mailed April 1 and must be returned within 30 days. If the majority of the surveys are returned in favor of a city name change, it will become effective July 1, 2010. Each contested area will vote separately so one area could change while another doesn’t. And, even if they decide to change their city, their ZIP code would remain the same.


46074-Westfield 46062



A Long-Simmering Issue

The ZIP code issue has been challenging for both the towns and the Postal Service. Cook says that as mayor he initiated a letter writing campaign and involved Congressman Burton. That effort helped encourage the survey. The Postal Service was initially resistant to help.



46077 Zionsville W 146TH ST

Westfield City Limits

46033-Carmel Map courtesy Cities of Westfield and Carmel

opportunity to vote via survey regarding their city of residence.

46074-Carmel financial and safety implications, and the long-debated postal ZIP code struggle has been causing an identity crisis for residents of both communities.


Westfield residents and businesses with addresses in other cities and towns, and Carmel residents with a Westfield ZIP code will receive a survey from the U.S. Postal Service. The survey asks if the resident or business owner wants to change its city of postal record.

April • May 2010/Hamilton County Business Magazine

Yates says, “The town of Westfield asked us to change ZIP code boundaries, but it is not feasible in a business sense. However, we compromised and agreed to send out the survey.” The current ZIP code confusion has caused difficulties for a number of critical issues, such as public safety. “When someone makes a 911 emergency call from the Marsh Supermarket at the Village Park Shopping Center in West-

field, for example, the address is listed in Carmel. It can be a very dangerous and confusing situation,” Cook explained. School city boundaries are another issue. Brainard says each town has created its own identity, and sometimes well-meaning real estate agents give incorrect information about where children moving into the area will go to school.

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About $300,000 of Westfield’s food and beverage tax money was mistakenly paid to Carmel. “When a family thinks that because of their Carmel address, the children will go to Carmel schools, then finds out their children are going to Westfield schools, there can be conflict,” Brainard says. The ZIP code issue has moved beyond identity crisis to a situation that has cost each city money. For example, in Westfield about $300,000 of the city’s food and beverage tax money mistakenly was paid to Carmel. In the short term, Brainard believes the survey vote will pass, and the towns will get some relief. However, he still thinks there is more to be done. “This shouldn’t have required a vote; it has been too time consuming and expensive,” Brainard says. “Regardless of the vote outcome, I think our residents’ ZIP codes should be changed to accurately identify the town in which they live.” “Both of our towns have worked hard to identify ourselves as unique communities. We have upcoming developments in Westfield, such as a possible 300-acre destination sports facility, and with such rapid growth we need to make sure residents can identify with the town,” Cook adds. v

By Haleh "Holly" Krauter, State Farm® agent As your local State Farm agent, I’m a qualified professional whose focus is to provide products and services to my policy holders consistent with the State Farm mission: Help people manage the risks of everyday life, recover from the unexpected and realize their dreams. Here are some valuable services I can provide to make things a little easier for you: • Whatever your insurance needs – auto, home, life or health – I have the tools to help you select a plan that works for you. • I can provide valuable information about insurance, the risks that make it necessary and how to protect yourself from those risks and get the most for your premium dollar. State Farm also has a variety of information about frozen pipes, weather safety, disaster preparedness, quality building techniques, auto safety and many other topics that can make life a little easier. • In some instances, you can be paid on the spot for many small claims involving damage to your vehicle, home or other property. All you do is present the bill to my office. • All your State Farm premiums can be combined into one convenient monthly payment, just like you budget other purchases. Or at your request, payments can be automatically deducted from your checking account. • You can reach State Farm 24 hours a day simply by calling my office. After regular business hours you’ll be routed to our Customer Response Center where representatives are ready to assist you with your questions.

Stop by my office or visit statefarm.com for more information on products and services offered by State Farm Insurance.

Haleh Krauter Insurance Agency Inc. Haleh “Holly” Krauter, Agent (317) 849-9996 - www.halehkrauter.com Hamilton County Business Magazine/April • May 2010


Dining Out Destination Dining in Sheridan Stuart’s Steakhouse Story and photos by Scott Tyree

also well aware of the fact that this is not the greatest economic climate to be opening a new steakhouse. With that and the local demographic in mind, he has managed to keep all of his prices under $20.

For a restaurant to establish itself as a destination dining spot, it must possess a number of critical attributes. At the top of the list are excellent food and a warm, inviting atmosphere. Stuart’s Steakhouse in Sheridan has no

shortage of either. However, it is the attention to detail that secures Stuart’s Steakhouse as a destination dining spot in Hamilton County. Stuart Savage opened the restaurant last December after a decade of preparation. A Sheridan native, he has spent time in both restaurant and hotel management, which took him all over the country. While on the road, he took recipes and ideas from his favorite stops in the belief that they would someday be on the menu of his very own restaurant. He is


Stuart’s travels in northern Indiana Amish country made him appreciate quality Amish baking and farming practices. Each plate at Stuart’s is served with a slice of Texas Toast made from Amish Bread. In addition, the chicken on the menu is free range and Amish-raised. While it isn’t the cheapest chicken available, it is the most flavorful and Stuart believes that if a steakhouse has to serve chicken, it might as well be the best.

Stuart’s serves only the finest cuts of Certified Angus beef. There is no shortage of good steakhouses in Hamilton County, but there are very few that offer the quality of meat at the same reasonable price that Stuart’s does. Stuart’s slow smokes the Prime Rib over apple wood, as they believe it is the best way to hold in the juices while adding a slight smoke flavor to the meat. Stuart’s Steakhouse smokes 12-13 lbs of prime rib every day and those same prime ribs come out at almost the same weight at which they began, meaning the flavor has not been lost in the drippings. Highlighting the appetizer portion of the menu are the onion rings. Stuart perfected

April • May 2010/Hamilton County Business Magazine

the recipe by serving variations to friends at parties and they alone are worth the trip to Sheridan. The Steak and Morel Mushroom soup is a dish unique to Stuart’s and another must try. The “Red Gator” Chili recipe comes from a small bar in rural Kansas. While on a business trip, Stuart ate there 5 straight nights and worked up the courage to ask the owner for the recipe on the last night. The owner gave Stuart the recipe on the condition that he name the chili after his bar.

Stuart’s is open Wednesday through Saturday evenings and will introduce a Sunday brunch in April. From the prime rib to the bread on each plate, each menu item has a story as interesting as the man who created them. For great steaks and a great experience on a budget, Stuart’s Steakhouse is one of the finest destinations. v

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7330 East 86th Street, Indianapolis, IN 46256

“Great Products...Even Better People!”

News & Updates 



Legislative Breakfast: Candidate Debate Oak Hill Mansion  7:30 to 9 a.m.

Networking Breakfast w/Westfield Chamber Hilton Garden Inn  7:30 to 9 a.m.

Monthly Luncheon Monon Center  12 to 1:30 p.m.

Business Roundabout Salon 01  5 to 6:30 p.m.

Arrows Young Professionals 5 to 6:30 p.m.

Monthly Luncheon Ritz Charles  12 to 1:30 p.m.

Breakfast With... Simply Sweet Shoppe  7:30 to 9 a.m.


    Find them in the Business Directory. 

 Search the Job Postings page.


 Check out the Community Calendar.

    

Add your events to the Community Calendar. Submit press releases for Member News page. Advertise your business online. Post a discount coupon for the public. 


The Chamber welcomed new members at the February luncheon. From left: Tracy Holtzman, NAI Olympia Partners; Colleen Page & Tara Dumser, Dolce Salon & Spa; Christine Butler, Guardian Protection Services; Josh Carr, representing Autism Society of Indiana; Mark Bradley, Managepoint. New member businesses not pictured: Busy Bee Publications; Carmel Community Players, Inc.; Chef Suzanne, Inc.; Paddack  Wrecker Service, Inc.; U-STOR Self-Storage.

 

Don’t renew your current coverage before obtaining a quote on the group insurance plans offered through the Chamber. Chamber members with two or more employees are eligible to participate in the group plans which are offered at a discounted rate. Not a member? Become one today and take advantage of this and other valuable benefits.


The City of Carmel celebrated 35 years of Chamber membership at the February luncheon. Representing the City of Carmel, from left: Sue Maki, Michelle Krcmery, Nancy Heck, Dave Hoboush, Melanie Lentz, Police Chief Mike Fogarty, Fire Chief Keith Smith, Ron Carter, Jeff Steele, Kevin Rider, Tim Green, Rick Sharp, Mayor Jim Brainard.



April • May 2010/Hamilton County Business Magazine

new faces Photos taken by Focal Point Studios

Jason Tinker Costco Wholesale

Matthew Paul KeyBank

Kasie Miller ProWellness Chiropractic

new schedule Morning Motivator April 7 8 a.m. - 9:30 a.m. Lushin, 5655 Castle Creek Pky.

Legislative Breakfast April 19 7:30 a.m. - 9 a.m. Mansion at Oak Hill

Navigating the Chamber May 12 8 a.m. - 9 a.m. Fishers Train Station

Navigating the Chamber April 14 8 a.m. - 9 a.m. Fishers Train Station

Business After Hours April 28 4:30 p.m. - 6:30 p.m. Community Hospital North

Chamber Golf Outing March 19 10 a.m. - 5 p.m. Ironwood Golf Club

Monthly Luncheon April 21 11:30 a.m. - 1 p.m. FORUM Conference Center

Business Feasibility Wkshp May 4 9 a.m. - noon Fishers Train Station

Business After Hours May 26 4:30 p.m. - 6:30 p.m. TBD

For event details, please visit the website or call the chamber at 317.578.0700.

new businesses


Kasey Miller and Veronica Leffler Fairbanks

Susan Abdelsalam The Tutoring Center


Kori Stark Hamilton County Convention and Visitors Bureau

Martin Russell RE/MAX Realty Services

NEW LOCATION The Hagerman Group 10315 Allisonville Rd. 317-577-6836 http://www.thehagermangroup.com The Tutoring Center 11720 Olio Rd. 317-845-9858 http://www.tutoringcenter.com

Hamilton County Business Magazine/April • May 2010




Hamilton North Chamber 70 N. Byron Street Cicero, IN 46034 317-984-4079

Upcoming Events! APRIL 2010

Thursday, April 8, 8:00 am, Joint Networking Breakfast with Noblesville Chamber, Wolfie’s Waterfront Restaurant

Tuesday, April 13, 11:30 am, April Luncheon

Thursday, May 6, 6:00 pm, Casino Night, Location TBA


Red Bridge Park Community Building, Speaker: Edna Domingo

Monday, April 19, 7:30 am, Legislative Breakfast/Candidates Forum The Mansion at Oak Hill, Hamilton County Candidates Forum


Pat Fox, CEO of Riverview Hospital presented a look at Riverview Hospital’s history and its current status at our January luncheon

Meteorologist Cliff Nicholson explains the business of forensic meteorology to Chamber members at our February luncheon


Romie Sahi, owner of the Cicero Marathon/Rally’s, accepts the Bell of Recognition from Debbie Beaudin, Ambassador Committee Chair

NEW MEMBERS Forniss Optometric, P.C. Dr. Kimberly Forniss 5525 Georgetown Road, Ste. J Indianapolis, IN 46254 (317) 297-1788

Amanda Trestrail, Good Samaritan Network recently joined the Hamilton North Chamber

An icy Morse Reservoir at the site of the 27th Annual Cicero Triathlon coming up on August 7, 2010!


MAY 2010

April • May 2010/Hamilton County Business Magazine

Upcoming Events! APRIL 2010

MAY 2010

April 8 – NetWORKS!

May 5 – Chamber University 7:30 a.m.

8:00 a.m.

Finding, Hiring & Retaining Employees Chamber Office 601 E. Conner Street

Wolfie’s Waterfront Grill Co-hosted with the Hamilton North Chamber 20999 Hague Road

April 28 - Membership Luncheon 11:30 a.m.

May 13 – NetWORKS! 8:00 a.m.

Mudsocks Grill 14741 Hazel Dell Crossing, Suite 1000

State of the Schools Address Purgatory Golf Club 12160 E. 216th Street


May 18 – Business After Hours Annual Event 5:00 – 7:00 p.m. Logan Street Signs & Banners 1720 S. 10th Street

May 26 – Membership Luncheon 11:30 a.m.

Sponsored by Chamber Legacy Partner Riverview Hospital Harbour Trees Golf Club 333 Regents Park Lane

The Noblesville Chamber’s Community Pride Award for Excellence for February was presented to the Noblesville Street Department for their efforts in keeping our fair city moving during this snowy winter. Accepting the award were Steve Mosbaugh, Patty Johnson and Len Finchum.

John Pitney Aflac

May 27– Business After Hours Open House 4:30 – 6:30 p.m.

Hamilton County Artists Association 195 S. 5th Street

Seek out our new members at the next Chamber event you attend and help make them feel welcome!

Christine Altman Hamilton County Commissioner

Kurt Berger Hazel Dell Christian Church

Timothy Moore & Lorraine Doty Graveyard Guardians


Noblesville Athletic Club 411 South Harbour Drive

Managing Your Employees Chamber Office 601 E. Conner Street


May 12 – Chamber University 7:30 a.m.

April 15 – Business After Hours 4:30 – 6:30 p.m.


Noblesville Chamber 601 Conner Street Noblesville, IN 46060 317-773-0086

Jessica Crabbe & Dale Driggs Subway Sandwiches

Photographs by Steven Furlow, The Times

Hamilton County Business Magazine/April • May 2010




Sheridan Chamber 407 S. Main Street P.O. Box 202 Sheridan, IN 46069 317-758-1311

Upcoming Chamber Luncheons

New Chamber Members

April 22, 2010 Connie Fisher Sanders, Janus Developmental Services, Inc. “Hamilton County Express” 11:30-12:30p.m.

Stuart’s Steak House Stuart Savage 406 S. Main Street Sheridan, IN 317/758-0406

Casey’s Bar & Grill, 501 S. Main St., Sheridan


Tempest Homes Catherine French Model Home -Maple Run Drive Sheridan, IN 317/379-1811 May 27, 2010 Brenda Garrod - MAMA’s Cupboard “Re-Stocking the Pantry” 11:30-12:30p.m. 11:30-12:30 p.m. Midwest Grill, 507 E. 7th St., Sheridan

Upcoming Events Sheridan Sesquicentennial June 25 - July 4, 2010 Sheridan Chamber of Commerce 3rd Annual Golf Outing Wednesday, July 28, 2010 For sponsorship opportunities, call the Chamber office. More details will be coming! Would you like to spread the word about your business? Be a luncheon sponsor at a Sheridan Chamber of Commerce luncheon. Sponsorship cost is $75.00! Call the Chamber office at 758-1311 to reserve your time!


2010 Officers, Board of Directors, and Staff Parvin Gillim, President Greg Morgan, Vice President Brian Bragg, Treasurer Erin Merrill, Secretary Derek Arrowood, Board Member Gunta Beard, Board Member Karol Bonine, Board Member Jeff Davis, Board Member Edna Domingo, Board Member Linda Feeney, Board Member Jackie Harris, Board Member Kristin Nalbone, Board Member Connie Pearson, Ex-Officio Board Member Alex Pinegar, Board Member Richard Wilson, Board Member Robert Young, Executive Director Ashley Gibson, Assistant

Thank you!

A huge thank you to all those that attended our 2nd Annual Fundraiser Dinner! It was a great success and we appreciate all the businesses who sponsored the event! Be sure to visit the Sheridan Chamber Website, www.sheridanchamber.org for information on all upcoming events!


April • May 2010/Hamilton County Business Magazine


MAY 2010

Economic Development Meeting Monday, April 12th ~ 11:30 a.m.

Economic Development Meeting Monday, May 3rd ~ 11:30 a.m.

Old Country Buffet, Village Park Plaza ~ Westfield Reservations: (317) 804-3030 or info@westfield-chamber.org

Old Country Buffet, Village Park Plaza ~ Westfield Reservations: (317) 804-3030 or info@westfield-chamber.org

Membership Luncheon Thursday, April 15th ~ 11:00 a.m. - 1:00 p.m. Meet the Candidates

Networking Breakfast Thursday, May 6th ~ 7:30 - 9:00 a.m.

Hilton Garden Inn ~ 13090 Pennsylvania Street RSVP to (317) 804-3030 or events@westfield-chamber.org Cost: $10 for members reservations ; $20 all others Please note that it is a Networking Breakfast with Carmel Chamber

Membership Luncheon Thursday, May 20th ~ 11:00 a.m.-1:00 p.m.

The Bridgewater Club ~ 161st and Carey Road ~ Westfield RSVP by Friday, May 14th to 804-3030 or events@westfield-chamber.org Cost: $15 for members reservations ; $20 all others

Hamilton County Candidate’s Forum/Breakfast Monday, April 19th ~ 7:30 - 9:00 a.m.

Building a Brand for Your Small Business Westfield Chamber & SBDC

Oak Trace, 16540 Oakridge Road, Westfield Preregistration and payment are required BEFORE the class. Register by calling (317) 233-7232. Registration fees are refundable if you cancel 24 hours before the date of the workshop; otherwise, fees are non-refundable. Cost is $30 per attendee Westfield City Hall

Visit our new website at www.westfield-chamber.org Old Town Charm, New City Style … that’s Westfield, Indiana!

Located only 20 miles north of the capital city of Indianapolis, Westfield is a community that has experienced significant growth and has plans for continued development. Coupled with a strong economy and excellent school system, Westfield has gained not only statewide, but national recognition and attracts the interest of many. Located in Hamilton County, Westfield offers amenities such as beautiful golf courses, parks and trails, tourist and historical interests as well as a great array of shopping and a wide variety of business. Additionally, with the overall positive quality of life that is offered. offered… Westfield benefits from possessing the feel of a small hometown community with much to offer. Red Man Park


The Mansion at Oak Hill ~ 5801 East 116th Street Reservations by April 16th to (317) 804-3030 or info@westfield-chamber.org Cost: $15 for members reservations ; $20 all others


Washington Township Trustee & County Council District 4 Wood Wind Golf Club 2302 West 161st Street ~ Westfield Reservations required by April 10th to (317) 804-3030 or events@westfield-chamber.org Cost: $15 for members reservations ; $20 all others

Tuesday, April 20th ~ 1:00 -4:00 p.m.

Westfield Chamber 130 Penn Street P.O. Box 534 Westfield, IN 46074 317-804-3030

Monon Trail

The Bridgewater Club

Hamilton County Business Magazine/April • May 2010


Book Mark

The Essential Napoleon Hill…. Selling You!

“A Practical Guide to Achieving The Most by Becoming Your Best” by Napoleon Hill

Review by Jake Doll

This noted author of Think and Grow Rich, as well as many other personal readings, wrote this classic book that not only can help you in business, but also in your personal life. Selling You is a book that can help sell your person, services, or products. According to Hill, “selling is the art of planting in the mind of another a motive that will induce favorable action.” This is not easy to do, as a master salesperson’s art is only developed through study, effort, and experience. Out of 28 qualities the master salesperson must have, the following 5 are the most important. • Courage • Imagination • The way you speak • Physical fitness • Hard work Hill also covers the 25 negative qualities that the salesperson must eliminate to be successful. Each chapter covers an area a person needs to master to sell themselves successfully. They are…


The pleasing personality that Hill promotes matches other teachings about creating trust with your customer. Part of this trust creation comes via your personality, but it must be sincere and honest.


Autosuggestion is self-motivation. You train your mind on your beliefs and positive affirmations. This may be through phrases you repeat to yourself on a daily basis, or things that you read. These actions begin to educate your subconscious mind. Hill explains techniques on how to form habits and visualize.


A Definite Chief Aim

Having a Definite Chief Aim is actually believing you will achieve the goal vs. merely wishing for it. This chief aim can be attained with a definiteness of purpose, which enables you to overcome the habit of procrastination, according to Hill, who proclaims “whatever you can conceive and believe, you can achieve.”

The Master Mind

Master Minds are formed by a group of individuals who have the same agenda, a deep sense of mission, and commitment to the same goal. No great leader or inventor succeeded alone. They all had their supporters and an organized effort. More can be accomplished in groups than alone, and Hill goes into great detail explaining this kind of group’s inner workings.

Personality & Character

Hill discusses the 21 elements of a pleasing personality, as well as the most important requisite in salesmanship no matter what you are selling, and that is enthusiasm. You should speak 20% of the time and listen 80% of the time. In using the positive methods of communication, you become in total control of developing your positive personality. Your character is what you are and it is built by your thoughts and deeds.

Enthusiasm & Self-Control

Your enthusiasm, or the lack of it, is conveyed in three ways: what you say, what you do, and what you think. Speech is the chief method of expression. Be enthusiastic and your emotions will follow, according to Hill. And self-control becomes most important while conducting negotiations with another.


This takes time and development while concentrating on your Definite Chief Aim. This

April • May 2010/Hamilton County Business Magazine

is the area where you create the qualities you desire, and imagine yourself in possession of them.


Self-Confidence, or the lack of it, plays an important part in sales success. According to Hill, if you think you are beaten, you are! This is why a positive mental attitude is so important. Hill provides a 6-item self-confidence formula that one can create, sign, and review daily.

Initiative & Leadership

Hill notes that initiative is the very foundation on which the necessary quality of leadership is built. Initiative is a self-generated ability to take charge of a situation, driven by a definite aim in your life. Hill also discusses the 10 qualities of a leader, and if you possess these, people will follow.


The “never give up” attitude. Knowing a purpose and having the daily desire and other factors will lead to goal achievement. Hill promotes “doing more than what you are paid for” – and the returns will come. Hill finishes by discussing closing the sale and which factors are the most powerful. If you are looking for motivation to sell yourself anywhere anytime, this is a great read. As a business advisor, I find Hill’s writings very stimulating.

Jake Doll is president of Sandol & Associates and a business advisor providing “value” to success-oriented business owners. Have you read a good business book lately? Share your thoughts with others and help spread good advice. Send your book review to news@hamiltoncountybusiness.com and we may run it in a future edition.

Hamilton County History David Heighway

The History of Health Care in Hamilton County

He was called “eccentric” by most of those that knew him. Long after the pioneer era ended in Hamilton County, he preferred to dress in jeans breeches and homespun shirts, and always rode horseback instead of using a buggy. Although he became comfortably wealthy, the only time he would wear a suit would be twice-yearly business trips to Cincinnati. As the town grew, he kept moving his residence to just outside the corporate limits. Despite these quirks, he was highly respected as a doctor, both for his skill and his reasonable charges. Residents said that he

Dr. Clark was the person who would have been most relied upon in the cholera epidemics of the 1850s. He read constantly to keep up on the latest medical practices and it may have been of direct benefit in this crisis. In 1854, a British doctor had discovered that cholera was spread by tainted water and had published information about it. Many of the doctor’s iconoclastic ideas came from his extensive reading. As a young man he had wanted a good library of his own, and as he grew older he began collecting books. By the 1870’s, it was estimated that he had close to 1,000 books in his personal library on a variety of broad subjects including history, science, law, philology, and ethnology, as well as temperance, city planning, political science, theater, and many others. For its time and place, it was an extraordinary collection. Obviously the doctor considered reading and education to be an important part of a person’s life. He applied this belief to the community as well. The Noblesville town library had been started in 1856, but was failing in the years after the Civil War. Dr. Clark and James Martin took it over and, after adding some of Clark’s personal library to it, kept it going for several years until the Ladies Aid Society was able to take charge. When Dr. Clark died in September of 1880, he made his greatest contribution to the city library. In his will, he left an estimated 400 books to be added to the collection and to be called the Clark Library.

Other doctors blazed their own trails in Hamilton County. The first known woman doctor in the county, Dr. Joyce F. Hobson, was practicing by 1880. She was followed by her protégé Dr. Mivinda Wheeler, who

Noblesville Ledger

Dr. Clark was born in what is now West Virginia in 1803. He came to Indiana in 1819 and apprenticed with a doctor in Connersville. He received his license to practice medicine in 1827 and moved to Noblesville the same year. He kept his practice open until 1869 when he retired from active work. He was a founding member of the Hamilton County Medical Society in 1873 and represented the Indiana State Medical Society at the American Medical Association in 1874 and 1877. Besides his medical work, he also held several county and state political offices, including delegate to the state constitutional convention in 1850.

appeared brusque and very set in his opinions, but that he actually was a likable person. Most importantly, he was considered a “Free Thinker”. At the state constitutional convention in 1850, he proposed resolutions to lower legislators’ salaries (failed), longer residency requirements for voter registration to prevent fraud (failed), and exempting conscientious objectors from serving in the state militia or paying a fine (failed).

graduated from medical school in Indianapolis in 1886. Wheeler practiced for many years and was always known to her patients as “Mrs. Dr. Wheeler” One of the more famous doctors from the county was Dr. Carl G. Roberts (1886-1950). He was born in Roberts Settlement, (a descendent of the original founders), and was educated in medicine in Chicago, where he established his practice as a surgeon. He was one of the first African Americans to be certified by the American Board of Surgery. In 1926, he was elected president of the National Medical Association, a group which was formed when African American doctors were discouraged from joining the AMA. In non-medical activities, Dr. Roberts was responsible for collecting and preserving much of the material about the history of Roberts Settlement. While Hamilton County in the 1890s saw a lot of itinerant quacks, like Chief Man-O-Wa and others, that was the era when modern

Hamilton County Business Magazine/April • May 2010

Noblesville Ledger

Quality medical care is important to any community and, here in Hamilton County, it began when a malaria epidemic killed several of the first settlers in 1819. Dr. John Finch was the first doctor in the county and built a cabin near the present site of the judicial center in 1824, but didn’t have much of an impact as he died soon after. The second doctor in the county was the one who set the standard for medical practice in the area. His name was Dr. Haymond William Clark


BUSINESS RESOURCE DIRECTORY medicine arrived with the Harrell brothers, Samuel and Madison. Both were professionally trained, including trips to Europe, and they built the county’s first real hospital in 1909. They turned it over to the county to administer in 1914, just in time for the flu epidemic of 1918, where it saw a lot of use. It was a fixture on 9th Street in Noblesville until 1950, when the organization was moved to a new building on the hill across White River and took the new name of Riverview. The hospital celebrated its centennial last year.

Signs and Banners

Community Resources

Logan Street Signs & Banners 1720 South 10th Street, Noblesville, IN 317-773-7200 Open M-F 7-5 www.loganstreetsigns.com www.noblesvilletrophies.com www.noblesville.com

Hamilton County Autism Support Group

Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992. Also home of Noblesville Trophies 773-7391 Open M-F 9-6 Sat. 10-2

Computer Consulting photo couresy of Hamilton County Historical Society

Compumed – 802 Mulberry Street Noblesville, IN, Suite BB3 317-340-4802 Rocky@compumed-indy.com

• Business Computer Hardware and Software Installation • Custom Application Development • On-Site Support and Service

Harrell Hospital

The Harrell Brothers built Hamilton County’s first real hospital in 1909. So, medicine in Hamilton County has come a long way from a log cabin on the bank of White River. New hospitals and clinics now serve our growing population throughout the county. And, a recent study ranked Hamilton County the healthiest county in the state. As it continues to grow, as medical science improves, and as we learn more about what it takes to live a healthy lifestyle, it will be interesting to see what part the county plays in the future.

David Heighway is the Hamilton County historian.


April • May 2010/Hamilton County Business Magazine

19215 Morrison Way Noblesville, IN 46060

Indiana has the seventh highest incidence of Autism in the nation Learn more…..

2nd Annual Voices of the Spectrum An educational program focusing on Autism Saturday, April 17, 4-6PM Hamilton Southeastern HS Autism Day at Conner Prairie Saturday, April 24, 1-4PM   Sponsored by the Hamilton County Autism Support Group More info: www.HCASG 403-6705


Commercial Lease Space

Freelance Graphic Design

River Edge Professional Center and River Edge Market Place Noblesville, IN Call John Landy at 317-289-7662 jcl@roamermaritime.com

Mezign Design 11505 River Drive East, Carmel, IN Call Melanie at 317-362-7839 melzee@indy.rr.com

Next Edition:

Green/ Sustainable Business Practices

Mezign Design offers graphic design services for anything from business cards to billboards, specializing in print and web advertising. Reasonable rates, modern design and fast turnaround. Give Mezign Design a try. You’ll be glad you did.

65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up.

Deadline: April 23

For advertising info: 774-7747


Easy access and abundant parking! High speed internet. 3 minutes from Riverview Hospital.

Service Club Rotary International

The Noblesville Midday Rotary Club is one of 32,000 local Rotary clubs throughout the world and six in Hamilton County. Open to all persons regardless of race, color, creed or political preference, Rotary brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets weekly. For more information on the Noblesville Midday Rotary Club. Call Gloria Davis 317-877-0051

Commercial Lease Space Majestic Plaza Office Park Carmel, IN 46032 317-876-1555 www.majesticplaza.com





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• Comprehensive 55-Point Brake Inspection • Installation Extra

Discount off regular price of brake pads or (Regular Price) shoes only. Lifetime guarantee valid for as long as you own your car. See manager for limited guarantee terms. Consumer pays all taxes. Most vehicles. Coupon must be presented at time of purchase. Not valid with other offers. At participating shops only. Expires May 31, 2010





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Up to 5 qts. multi-grade oil New oil filter • Check underhood fluid levels

Additional shop supply fee may be charged, where permitted by law. Consumer pays all taxes. Most vehicles. Diesel vehicles extra. Other grades & synthetics available at extra cost.Coupon must be presented at time of purchase. Not valid with other offers. At participating shops only. Expires May 31, 2010

Medical, Professional, and Non Profits welcome. Custom spaces 600 to 20,000 sq ft in campus setting Just off I-465 & Michigan Rd US 421 Ramp. On site Owner/Management team, conference/fitness center, ample parking. Unmatched access to Carmel, Indianapolis & Zionsville. Attractive Rates, net or full service, you choose. “Come grow with us, Make it yours.”

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SERVICES OVER $100-$200 SERVICES OVER $200 Brakes, Exhaust, Radiators, Factory Maintenance Service, Suspension, Wheel Alignments, Belts, Hoses, Headlamps, Bulbs & More Excludes tires, batteries & oil changes. Discount off regular price. Coupon must be presented at time of purchase. One coupon per total invoice. Not valid with other offers. At participating shops only. Expires May 31, 2010 H C B I Z 0 5 3 1 1 0


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Hamilton County Business Magazine/April • May 2010


A journey to better health takes strong support. Weight loss surgery is more than just surgery. It’s a change in lifestyle. The Clarian Bariatrics team will not only help you learn healthier ways to shop, cook, and eat — they will support you every step of the way to ensure lifelong success. Find the next free surgical weight loss seminar at ACallToChange.org

Lisa (left), guided by Traci’s insights from her own bariatric experience

Profile for Mike Corbett

Hamilton County Business Magazine April/May 2010  

The Hamilton County Business Magazine celebrates and promotes industry, commerce and entrepreneurship in Hamilton County, Indiana

Hamilton County Business Magazine April/May 2010  

The Hamilton County Business Magazine celebrates and promotes industry, commerce and entrepreneurship in Hamilton County, Indiana

Profile for mcorbett