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PIDA 2012

Management Conference & 44th Annual Meeting

Jan 23, 2012 - Jan 26, 2012

STRENGTHENING THE INDEPENDENT SUPPLY CHAIN Hyatt Regency Coconut Point Resort & Spa 5001 Coconut Road, Bonita Springs, FL 34134


STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY PET INDUSTRY DATABASE

WHAT IS PIDB.COM?

(Pet Industry Database) STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY

PET INDUSTRY DATABASE

// PIDB.com is a service that matches product data with existing inventory systems used by distributors and retailers to enhance the information and marketing of those products. PMS - 1365C // PIDB.com

contains product information on more than 186,000 items.

PMS - 287C

// PIDB.com minimizes data entry costs for all parties. // PIDB.com provides manufacturers with a single distribution point for all product information, reviews, pictures, marketing materials, and offers. // PIDB.com is a portal for manufacturers to advertise/promote products to retailers and the end consumer. // PIDB.com acts as a directory for retailers and consumers so they can locate companies to purchase products from.

I WANT IT NOW, WHEN CAN I GET IT? // Documentation on how to implement the PIDB.com into your distributor system is available now. You can request our implementation guidelines by emailing API@PIDB.com or calling 1-888-466-4532. // PIDB.com is scheduled to go live in the Spring 2012. STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY GOT DATA? GET PIDB.COM

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THIS IS AMAZING! IS IT EXPENSIVE? // The cost of manually creating data files and sending them to clients is expensive and time consuming. By sponsoring the ongoing operations of PIDB.com you will find that your investment will be greatly rewarded in labor savings and additional sales. Visit PIDB.com/sponsors for current rates.

SOUNDS GREAT, WHO IS BUILDING THE PIDB? // This is a joint venture of PIDA and Pinogy Corporation. Distributors, retailers, and manufacturers may all participate.

STREAMLINED DA MANAGEMENT FO THE PET INDUSTR

page 2 GOT DATA? GET PIDB.COM


STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY PET INDUSTRY DATABASE

HOW DOES THE PIDB.COM STREAMLINED DATA HELP DISTRIBUTORS? MANAGEMENT FOR THE PET INDUSTRY

PET INDUSTRY DATABASE

// Reduced data entry costs. // Improved marketability of products through your website. PMS - 1365C

// Data entry barriers are removed when selling new lines into stores.

PMS - 287C

// Content is constantly updated and fresh.

// The PIDB.com provides manufacturers with a single portal that distributors and retailers can use to retrieve product data and images. // It allows retailers and consumers to locate, evaluate and review your products. // New products are featured on PIDB.com and promoted to retailers in the “New Product Spotlight” section. // Stores will automatically receive emails on new products based on their account creation criteria including where to purchase.

HOW DOES THE PIDB.COM HELP MANUFACTURERS? STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY GOT DATA? GET PIDB.COM

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HOW DOES PIDB HELP RETAILERS? // Retailers are able to browse all items on PIDB.com and source them through distributors. It is like a virtual tradeshow 365 days a year. //

This view may be filtered by existing distributors or may be expanded to find another distributor if their current distributors do not carry the lines they are interested in.

// Depending on membership level, retailers are able to populate their POS systems and websites using the data that is provided from PIDB.com. // Retailers have access to marketing kits, promotions, and printable signage through PIDB.com.

I AM A DISTRIBUTOR, WHAT WILL IT COST TO JOIN PIDB.COM? // PIDA members are eligible to subscribe to PIDB.com at a special rate. Current rates are available at PIDB.com/distributor // Your stores may create a free account to view product information and sources. // Stores may also subscribe to PIDB.com and receive custom data feeds for POS systems and web sites.

I AM A MANUFACTURER, WHAT WILL IT COST TO LIST MY PRODUCTS ON PIDB.COM? // Sponsorship is based on annual company volume. Visit PIDB.com/manufacturer to review sponsor opportunities.

I AM ON BOARD! WHAT DO I DO NEXT?

OR

// Go

to PIDB.com/enroll and complete your profile. // Call 1-888-466-4532 and speak to a PIDB specialist who will guide you through the process.

STREAMLINED DA MANAGEMENT FO THE PET INDUSTR

page 4 GOT DATA? GET PIDB.COM


FREQUENTLY ASKED QUESTIONS Q

Will this be available to other POS companies? (Pinogy owns 360Pet POS Systems.)

A

Yes! The API will be available for all POS companies to integrate. This is a program to enhance and grow the pet industry.

Q A Q A

Q A

Can distributors advertise on PIDB.com? No, this platform is designed to provide information to distributors and retailers. In order to maintain an impartial platform, distributors will not advertise on PIDB.com. Can Manufacturers advertise on PIDB.com? Yes! As a matter of fact we encourage it. This was the best way to support the manufacturers that support the PIDB.com. Manufacturers may have their products displayed as a featured listing above the standard results or in a sidebar when a search is performed. There are 3 levels of participation in advertising on PIDB.com. Current advertising opportunities are available at PIDB.com/advertise. Do you have different levels of participation for advertising? Yes! There are three levels of participation. Level 1: Manufacturer supplied product data, images and product profile information. Level 2: Manufacturer supplied Level 1 data and sponsored listings. When the listing is viewed it will have an enhanced display options to blow-up the thumb nail and read the long descriptions. Level 3: Manufacturer supplied Level 1 & 2 data in addition to the ability to display promotional videos and appear in banner ads when comparable products are displayed. Promotional campaigns and coupons may be issued through the platform to the retailer or consumer.


STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY PET INDUSTRY DATABASE

STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY PET INDUSTRY DATABASE

STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY PMS - 1365C PMS - 287C

www.pidb.com 1-888-466-4532


PIDA 2012 Management Conference & 44th Annual Meeting

Jan 23, 2012 - Jan 26, 2012

Hyatt Regency Coconut Point Resort & Spa 5001 Coconut Road, Bonita Springs, FL 34134

STREAMLINED DATA MANAGEMENT FOR THE PET INDUSTRY PET INDUSTRY DATABASE


PIDB Brochure - Pet Industry DataBase