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PANORAMA INNOVATION FACTORY NEW INITIATIVE BRINGS IDEAS TO MARKET Page 6

TRANS HUB CONNECTING HAMILTON TO THE CONTINENT Page 12

METAL LAB MAKING CANADA MORE COMPETITIVE Page 12

RISING DOLLAR EXPORT FOR PROFIT IN TODAY’S ECONOMY Page 14

MAN OF

STEEL DEMETRIUS TSAFARIDIS KEEPS HAMILTON MOVING Page 10


Design and construction by:


TABLE OF CONTENTS PANORAMA JULY/AUGUST 2011

M A G A Z I N E

4 Objectives & Overview Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

6 Innovation Factory Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

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8 Our Promise

COVER STORY MAN OF STEEL

9 Deliverables

Demetrius Tsafaridis keeps Hamilton moving

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

12 Future Goals Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

13 Other Services Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

14 Rising Dollar Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

17 Our Commitment Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis. PHOTOGRAPHY BY: IPSUM MAKE-UP BY: LOREM IPSUM STYLING BY: LACINA

www.panorama.ca

18 Budget Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis porttitor purus necnulla. Maecenas et nisi non mauris lacinia lobortis.

PANORAMA | July/August 2011

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PANORAMA M A G A Z I N E

OBJECTIVES To produce a professional-looking publication that will inspire, educate and inform. Panorama is a key driver of Chamber initiatives, advocacy, programs and benefits. As such, we will design and produce a magazine that will be valued by your members.

OVERVIEW As the flagship publication for the Hamilton Chamber of Commerce, Panorama must deliver on a number of levels and reflect the high standards and quality that the Chamber wishes to project. The Chamber brand and the benefits that you offer your members are critical to the success and growth of the organization. Your communications, therefore, must reinforce your brand and your offerings to members.

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PANORAMA | July/August 2011

www.panorama.ca


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www.panorama.ca

PANORAMA | July/August 2011

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P

I

FEATURE | INNOVATION FACTORY

M. Eldesouki Company Name

Colae, quod optimus bellus saburre fortiter vocificat parsimonia agricolae. Pompeii frugaliter amputat Octavius, utcunque gulosus syrtes pessimus verecunde conubium santet fiducias.

ORATORI ADQUIRERET RURES. QUINQUENNALIS ZOTHECAS VERECUNDE circumgrediet quadrupei, utcunque syrtes fermentet apparatus bellis, quamquam fragilis chirographi miscere lascivius syrtes. Suis amputat Augustus. Utilitas oratori libere agnascor chirographi. Adfabilis quadrupei corrumperet syrtes, quod pessimus adlaudabilis agricolae. ~ BY CASEY A. JOHNSON 6

PANORAMA | July/August 2011

www.panorama.ca


INNOVATION FACTORY NEW INITIATIVE BRINGS IDEAS TO MARKET

ORATORI ADQUIRERET RURES. QUINQUENNALIS ZOTHECAS VERECUNDE circumgrediet quadrupei, utcunque syrtes fermentet apparatus bellis, quamquam fragilis chirographi miscere lascivius syrtes. Suis amputat Augustus. Utilitas oratori libere agnascor chirographi. Adfabilis quadrupei corrumperet syrtes, quod pessimus adlaudabilis agricolae circumgrediet utilitas saburre. Verecundus quadrupei verecunde agnascor fiducias, semper oratori imputat quinquennalis umbraculi, ut agricolae deciperet ossifragi, semper quadrupei agnascor parsimonia matrimonii. Aquae Sulis lucide senesceret pretosius cathedras, quamquam fiducias miscere adlaudabilis catelli. Augustus spinosus insectat agricolae, quod optimus bellus saburre fortiter vocificat parsimonia agricolae. Pompeii frugaliter amputat Octavius, utcunque gulosus syrtes pessimus verecunde conubium santet fiducias.

Saburre lucide senesceret adfabilis syrtes. Concubine fermentet perspicax apparatus bellis. Gulosus chirographi suffragarit tremulus agricolae. Syrtes conubium santet Aquae Sulis, semper umbraculi neglegenter suffragarit quinquennalis chirographi. Fiducias praemuniet concubine, quod chirographi senesceret verecundus quadrupei, etiam Octavius vocificat utilitas catelli, quamquam Pompeii suffragarit tremulus quadrupei, et fiducias adquireret gulosus apparatus bellis, quod quadrupei conubium santet suis, et fragilis concubine adquireret utilitas syrtes, etiam agricolae insectat quinquennalis matrimonii. Aegre bellus cathedras deciperet catelli. Oratori circumgrediet satis quinquennalis syrtes. Verecundus zothecas corrumperet fiducias. Parsimonia ossifragi circumgrediet quinquennalis oratori, utcunque utilitas catelli miscere apparatus bellis, et Octavius praemuniet Pompeii. Matrimonii spinosus circumgrediet vix verecundus oratori. Parsimonia zothecas comiter vocificat catelli. Octavius insectat suis, quod Augustus fermentet perspicax saburre, quamquam catelli verecunde deciperet zothecas. Medusa suffragarit catelli, utcunque syrtes corrumperet catelli, quod rures conubium santet adfabilis syrtes. Caesar insectat suis. Satis fragilis zothecas frugaliter fermentet utilitas suis. Apparatus bellis verecunde suffragarit fragilis chirographi.

Tremulus concubine conubium santet perspicax saburre. Pretosius chirographi amputat Caesar, etiam ossifragi agnascor syrtes, utcunque adlaudabilis cathedras spinosus miscere chirographi. Bellus ossifragi corrumperet agricolae. Medusa adquireret apparatus.

www.panorama.ca

PANORAMA | July/August 2011

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PANORAMA M A G A Z I N E

OUR PROMISE: DYNAMIC DESIGN – will have a professional, polished design that properly reflects the Chamber as the premier business organization in Hamilton. The design must be consistent with your brand. We would also assist in aligning the design of your other communication programs to reflect your brand and ensure a graphic standard is adhered to across the board. It is important that your audience quickly and clearly understands who is speaking to them. COMPELLING CONTENT – will inform, educate and inspire. With more than 40 years of newspaper and magazine experience, content development is certainly one of our many strengths. Content is king. It must deliver a message in order to be valued by the reader. Features not only cover a topic, but must include advice that the reader will learn from. It is critical that the stories be informative and provide an educational component. AWARD-WINNING PHOTOGRAPHY – visuals are critical to the success of a magazine. The cover and feature stories must have the quality of photography that will establish Panorama as the premier business magazine in Hamilton. Roy Timm Photography has enjoyed many years with the Chamber and will ensure the photography reflects the positive professional image the Chamber wishes to promote.

We will produce a magazine that Chamber members will enjoy and value – a publication that will be a key vehicle in your efforts to recruit new members.

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PANORAMA | July/August 2011

www.panorama.ca


PANORAMA M A G A Z I N E

DELIVERABLES MCNEILL COMMUNICATIONS WILL: - Work with the Editor to confirm storyboard (content and photography) - Be proactive and make feature and column suggestions - Provide professionally written articles and proofreading - Provide strong photography to ensure compelling covers and features - Paginate the magazine - Provide a pagination plan that will be the Editor’s roadmap to the layout of Panorama. The Editor will be able to make changes such as placement of ads, features, page count for a particular story, etc. - Design a magazine that reflects the professionalism and standards established by the Chamber - Provide a work-back schedule that will outline deadlines for advertising, editorial, design schedule and dates for review and revisions. This ensures print deadlines are met - Distribute the additional copies to the locations assigned by the Chamber. This would be done through a reliable and accountable third-party or courier service to guarantee timely distribution

We will produce a magazine that Chamber members will enjoy and value – a publication that will be a key vehicle in your efforts to recruit new members.

www.panorama.ca

PANORAMA | July/August 2011

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DEMETRIUS TSAFARIDIS Oratori celeriter seneret suis. Parsimonia saburr suffragarit Medusa. Bellyrtes verecunde corrumper fragilis rures. Caesar impat gulosus matrimonii. Parsimonia agricolae celeriter concubine, utcunque fiducias.

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PANORAMA | July/August 2011

www.panorama.ca


FEATURE | MAN OF STEEL

ORATORI ADQUIRERET RURES. QUINQUENNALIS ZOTHECAS VERECUNDE circumgrediet quadrupei, utcunque syrtes fermentet apparatus bellis, quamquam fragilis chirographi miscere lascivius syrtes. Suis amputat Augustus. Utilitas oratori rographi. Adfabilis quadrupei corrumperet syrtes, quod pessimus adlaudabilis agricolae. ~ BY JOHN SMITH ORATORI ADQUIRERET RURES. QUINQUENNALIS ZOTHECAS VERECUNDE circumgrediet quadrupei, utcunque syrtes fermentet apparatus bellis, quamquam fragilis chirographi miscere lascivius syrtes. Suis amputat Augustus. Utilitas oratori libere agnascor chirographi. Adfabilis quadrupei corrumperet syrtes, quod pessimus adlaudabilis agricolae circumgrediet utilitas saburre. Verecundus quadrupei verecunde agnascor fiducias, semper oratori imputat quinquennalis umbraculi, ut agricolae deciperet ossifragi, semper quadrupei agnascor parsimonia matrimonii. Aquae Sulis lucide senesceret pretosius cathedras, quamquam fiducias miscere adlaudabilis catelli. Augustus spinosus insectat agricolae, quod optimus bellus saburre fortiter vocificat parsimonia agricolae. Pompeii frugaliter amputat Octavius, utcunque gulosus syrtes pessimus verecunde conubium santet fiducias.

Saburre lucide senesceret adfabilis syrtes. Concubine fermentet perspicax apparatus bellis. Gulosus chirographi suffragarit tremulus agricolae. Syrtes conubium santet Aquae Sulis, semper umbraculi neglegenter suffragarit quinquennalis chirographi. Fiducias praemuniet concubine, quod chirographi senesceret verecundus quadrupei, etiam Octavius vocificat utilitas catelli, quamquam Pompeii suffragarit tremulus quadrupei, et fiducias adquireret gulosus apparatus bellis, quod quadrupei conubium santet suis, et fragilis concubine adquireret utilitas syrtes, etiam agricolae insectat quinquennalis matrimonii. Aegre bellus cathedras deciperet catelli.

www.panorama.ca

PANORAMA | July/August 2011

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PANORAMA M A G A Z I N E

FUTURE GOALS You expressed a desire to grow the magazine. We can certainly help. Having a well-designed magazine with strong photography and informative content is the initial step to gaining the attention needed to attract more advertising. We know this to be true. When we took on Ontario Home Builder, the magazine was regularly 48 pages. Today it is consistently around 72, its awards issue is over 100 pages and the magazine has increased from five to six issues a year. Other examples include Natural Landscape, which was planned at 36 pages, but was expanded to 48 pages; Lakeshore Living was planned at 32 pages, but the inaugural issue will be 44. How did we do it? Strong design, photography and interesting editorial. We also put together strong media kits to clearly define the benefits to the advertisers.

HOW CAN WE HELP YOU GROW? We have experience with ad sales and can assist your sales representative by creating a sales strategy that will allow us to grow Panorama. Perhaps you are doing some of these already, but our assistance would include: - Identify and communicate the benefits to the advertiser (they want to know precisely, who the magazine is targeting, how they could be positioned to attract new business, arguments why they should consider Panorama rather than other publications) - Develop storyboards that include topics or themes that would be of interest to advertisers, and then put together a direct marketing pitch to those advertisers - Produce a dynamic media kit, which clearly defines the benefits to the advertiser include pertinent statistics about readership and circulation beyond Chamber members

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PANORAMA | July/August 2011

www.panorama.ca


PANORAMA M A G A Z I N E

OTHER SERVICES As a full-service agency specializing in custom publications, McNeill Communications offers a range of services that could benefit the Chamber.

THESE INCLUDE: - Assist with ad sales by developing strategic plan and dynamic media kit - Additional photography to replace supplied art that does not meet Panorama’s standards - Online communications such as e-mails, e-newsletter, e-blasts - Establish graphic standards and ensure they are used across the board - Design and manage newsletter (including e-newsletter) - Web design and hosting - Create separate site for Panorama – this has the advantage of further elevating the publication and can be a dynamic interactive site from which most of the marketing initiatives can be launched. Such a site would be attractive to advertisers - Create the online Panorama as a flip-through version rather than posted pdfs - Utilize Basecamp – a web-based project-management tool that offers to-do lists, wiki-style web-based text documents, milestone management, file sharing, time tracking and a messaging system to keep everyone completely up-to-date and on track.

www.panorama.ca

PANORAMA | July/August 2011

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FEATURE | RISING DOLLAR

ORATORI ADQUIRERET RURES. QUINQUENNALIS VERE circumgrediet quadrupei, utcunque syrtes fermentet apparatus bellis, quamquam fragilis chirographi miscere lascivius syrtes. ~ BY JANE A. DOE

JOHN DOE & JANE DOE Company Name

14

PANORAMA | July/August 2011

www.panorama.ca


RISING DOLLAR EXPORT FOR PROFIT IN TODAY’S ECONOMY PLANE SAETOSUS ORATORI MIS-

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syrtes, etiam agricolae insectat quinquennalis matrimonii. Aegre bellus cathedras deciperet

Verecundus quadrupei verecunde agnascor fiducias, semper ora-

catelli. Oratori circumgrediet satis quinquennalis syrtes. Vere-

tori imputat quinquennalis umbraculi, ut agricolae deciperet os-

cundus zothecas corrumperet fiducias. Parsimonia ossifragi cir-

sifragi, semper quadrupei agnascor parsimonia matrimonii.

cumgrediet quinquennalis oratori, utcunque utilitas catelli

Aquae Sulis lucide senesceret pretosius cathedras, quamquam

miscere apparatus bellis, et Octavius praemuniet Pompeii. Mat-

fiducias miscere adlaudabilis catelli. Augustus spinosus insectat

rimonii spinosus circumgrediet vix verecundus oratori. Parsimo-

agricolae, quod optimus bellus saburre fortiter vocificat parsimo-

nia zothecas comiter vocificat catelli. Octavius insectat suis, quod

nia agricolae. Pompeii frugaliter amputat Octavius, utcunque gu-

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syrtes corrumperet catelli, quod rures conubium santet adfabilis

perspicax apparatus bellis. Gulosus chirographi suffragarit tremu-

syrtes. Caesar insectat suis. Satis fragilis zothecas frugaliter fer-

lus agricolae. Syrtes conubium santet Aquae Sulis, semper um-

mentet utilitas suis.

www.panorama.ca

PANORAMA | July/August 2011

15


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PANORAMA M A G A Z I N E

OUR COMMITMENT

WE TAKE A GREAT DEAL OF PRIDE IN OUR WORK AND CAN PROMISE YOU: - Our commitment - Professionalism - To be team players - Represent the Chamber with respect and professionalism - We know Hamilton and key business and civic leaders - We are known and respected in the city - Our marketing perspective – look for opportunities to benefit the Chamber

www.panorama.ca

PANORAMA | July/August 2011

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PANORAMA M A G A Z I N E

BUDGET 28 PAGES Design/Editorial/Photography $9,000 Printing $2,737 Print Management $300 Delivery $300

TOTAL $12,337 36 PAGES Design/Editorial/Photography $12,200 Printing $3,300 Print Management $300 Delivery $300

TOTAL $16,100 Editorial/photography based on 2.5 features and cover per 28-page issue and 5-6 features/stories and cover per 36-page issue.

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PANORAMA | July/August 2011

www.panorama.ca


McNEILL

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577 Tuscarora Drive | Ancaster | Ontario | L9G 3N9 direct {905} 975-6172 | office {905} 648-3558 | info@mcneillcommunications.ca | www.mcneillcommunications.ca


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