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McNEILL

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PR IS EM SU IE E R

{ABOUT US} DAN COOPER'S BEYOND THE BLUEPRINT REGINA STURROCK

BEYOND THE BLUEPRINT REGINA STURROCK

LAKESHORE LIVING

the clients around various aspects of the design: client intake, initial assessment of architectural plans, space planning, finalized layouts and millwork details, reflective ceiling plans, material selections and so on. “Starting with space allocation at the blueprint stage, we arrange the architectural envelope according to a consensual understanding of specific function and space requirements.” This first step, Sturrock feels, is actually the core of the design process, creating living spaces which are truly harmonious with lifestyle. Once the floor plans have been satisfactorily completed, the next step is the delineation of the vertical spaces by means of (wall) elevations in order to further communicate dimension and detail. “This is where the ‘layering’ of a space begins to unfold. Architectural detail may be simple and robust or intricately delicate. Whatever the hallmark, it sets the stage for the interior network.” Every design element, from exterior to interior, is considered in association with the whole. The result is a cohesive and seamless experience; a natural synthesis of concepts and materials. Sturrock’s overarching vision drives the design of all interior appointments, including custom kitchen and bathroom designs carefully tailored to fit the lifestyle of the clients. Built-in cabinetry and millwork (all profiled moldings, including panelling, casings, crown and baseboards) are closely linked with the architectural envelope. The design of these elements is therefore keenly tailored so as to unite function with the desired aesthetic. “In this house we layered in a number of architectural elements to evoke an aura of updated classicism, and subtly repeated a motif of interlacing circles and ovals in the various elements for cohesion. Throughout the main level, we added leaded glass transoms and sidelights to transitional archways so that the rooms beyond unfold with a sense of destination. In the dining room, we designed a robust oval ceiling coffer to pull the motif through and reflect the oval dining table below. To enhance the restful, romantic mood in the master bedroom, we designed an appropriately delicate (yet still geometric) relief pattern for the trayed ceiling. Above: Custom millwork, including ceiling moldings, paneled walls and leaded glass sidelights give the dining room an atmosphere of timeless sophistication.

BEYOND THE

BLUEPRINT

Top: Pale celadon damask drapes are given a little sparkle with old gold and crystal rodding and finials in the dining room

A stunning interior by

Centre: Blushing dogwood blooms are a luscious counterpoint to the spring green walls

Regina Sturrock Design CELEBRITY C ELEBRIT Y P PROFILE ROFILE

REALIZING R EALIZING YOUR YOUR V VISIONS IS ION S

LUXURY L U X U RY L LIVING I VI NG

A mo morning rn ning w with it h R Ron on M MacLean acLean

Design De sign ffo for or M Modern odern D Day ay F Family amily LLife ife

New N ew condos condos b byy Matas Matas H Homes omes

Bot tom: Finishing school: ar tful arrangements in the living room provide a master class in accessorizing.

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LAKESHORE LIVING | SUMMER 2010

For Sturrock, a well-designed home goes beyond immediate visual appeal to evoke an emotional response – a profound sense of wellbeing and comfort. It is based on an intrinsic understanding of space, balance, proportion and form and the symbiotic entwining of the human element with its environment. This holistic direction results in well designed, luxurious, yet ‘real’ living spaces for our clients, infused with their spirit and incorporating all the things which make them happy. “Good design evolves from a dynamic, undiluted artistic vision rather than a slavish adherence to rules and trends. For instance, it was a longstanding trend in kitchen design to pair light perimeter cabinets with a contrasting,

dark island, often with a different stone countertop as well. I wanted to wrap the entire kitchen in a warm white so that all the architectural elements would have a sculptural feel, so instead of the ubiquitous contrasting island, we made an interesting feature out of the refrigerator door. We wanted to evoke old French farmhouse architecture and to that end we paired rustic panel moldings and carvings with antique hinges and door handles, and painted and patinaed the whole to a softly weathered grey. It’s a beautiful feature, but it doesn’t overwhelm.” Sturrock asserts that effective communication with her clients is the most important ingredient for a successful design project. To that end, each project involves multiple meetings with

In this house, as for all our projects, we wanted to create the optimal envelope before moving on to furnish the space.” To produce work of this calibre, Sturrock has put together a design team with an extensive architectural and millwork knowledge base, able to work in close conjunction with architects, builders and trades as integral members of the project team. When it comes to the specifics, Sturrock feels luxurious design is less about subscribing to the “it’s expensive therefore it’s desirable” mindset, and more about appreciating and understanding good style as it pertains to the intended individual and lifestyle. “Everyone has a different perspective on good living and beautiful design, but this should never be generic, based on the perceived value of pricey brands,” she states. “Exclusive design, in the guise of un-signed and artful ‘one-offs’, is the kind of luxury we subscribe to.”community development, they consistently challenge and redefine industry standards. With homes ranging range from 1,800 to 4,000 square feet, loaded with high-end products, quality construction and high energy efficiency, Avalon and Gardens of Coronation offer a carefree lifestyle and a superbly maintained residence for as long as you own the property.

Practically perfect: In the fully appointed mud room, a pair of benches subtly repeats the motif in the leaded glass transom.

SUMMER 2010 | L AKESHORE LIVING

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LAKSHORE LIVING MAGAZINE | SPRING 2011

McNeill Communications is a full-service agency specializing in brand development, public relations, communications, marketing and photography. Bringing together a talented team of branding experts, creative designers, photographers and Web designers, we deliver custom solutions that get results.

Everyone wants to be a winner and we want to help you get there.


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Downtown Oakville Magazine WINTER 2011

PR IS EM SU IE E R

OUR OU UR R TOWN TOWN N

DAN COOPER'S

LAKESHORE LIVING

GIFT G TG GUIDE U DE UID lus:

P ION FASHIPS T

FESTIVE FEAST MODERN MERRIMENT

HOME FOR THE HOLIDAYS WHAT’S ON DOWNTOWN

BEYOND THE

BLUEPRINT A stunning interior by

Regina Sturrock Design CELEBRITY C ELEBRIT Y P PROFILE ROFILE

REALIZING R EALIZING YOUR YOUR V VISIONS IS ION S

LUXURY L U X U RY LIVING LI VI NG

A morning morning w with ith Ron Ron M MacLean acLean

Design De sign ffo for or M Modern odern D Day ay F Family amily LLife ife

New N ew ccondos ondos b byy Matas Matas H Homes omes


{OUR UNIQUE VISION} EXPERIENCE McNeill Communications provides clients with a network of sophisticated marketing and communications services. We offer branding, advertising, public relations, design, online solutions and photography.

PERFORMANCE We specialize in the development of strategic, cost-effective consumer and businessto-business marketing campaigns and tools designed to deliver maximum impact while outperforming the market in both creativity and speed of sales.

SUCCESS

CBC NEWS

We have a record of implementing successful marketing solutions for a wide range of businesses. We’re able to provide a mix of art directors, writers, designers and media specialists with a record of effective campaigns and dozens of awards for clients in every sector of the market.

INNOVATION If your goal is to bring fresh thinking to the marketing of your business, let’s explore the possibilities. McNeill Communications is ready with inspired designs, penetrating language and market intelligence crafted into high-context strategies that are second to none.

HOME BUILDER MAGAZINE


{AT YOUR SERVICE}

STEVE McNEILL – Copywriter + Marketing Strategist Steve provides you with the personal attention you should expect from your creative agency. By building a strong relationship, the team at McNeill Communications gets to know your business better than you do. That’s important to stay ahead of your competitors. Steve is also chief copywriter. With more than 30 years of daily newspaper and magazine experience, including The Globe and Mail and editor of Ontario Home Builder Magazine, he’s learned to string a few words together. Combine that with his knowledge in branding and effective communications and you have a powerful resource. In addition to the Ontario Home Builders’ Association, Steve’s construction industry clients have included: Building Better Homes Builders, Home Builder Insurance Group (a division of Jones DesLaurier), Mountainview Homes, Starward Homes, Melloul-Blamey Construction, Dofasco and Byrne Engineering.


{AT YOUR SERVICE}

ERIC PEZIK – Creative Director + Branding Strategist Eric has a keen eye for design and a knack for creating awesome campaigns, both in print and multimedia. His talent caught the attention of numerous agencies and over time he achieved the level of Creative Director by working his way through various ad agencies and in-house marketing firms throughout the GTA. As a Creative Director, he has more than a decade of experience developing marketing campaigns for many high-end brands. A growing area of business includes magazine design and incorporating print and online components, allowing clients to create powerful communication strategies that cross a number of key platforms. As an expert in concept and strategy development for advertising campaigns, he has a proven ability to motivate, inspire and deliver superb creative work under tight deadlines. Today’s advertising world requires an array of strategies and vehicles in which to deliver your message. Eric has been staying ahead of the curve, providing clients with a distinct advantage in marketing their products and services.


{AT YOUR SERVICE}

ROB STUART – Creative + Digital Strategist Rob has more than 15 years experience as a creative digital professional and online marketing strategist. For 12 of those years, he excelled at agencies developing online interactive strategies for many international brands. As a result of the insight and knowledge he gained, Rob developed a unique project execution platform that allows him to identify a client’s needs, develop strategies to assist in executing the client’s vision and evaluate the effectiveness of these strategies. Rob builds strong relationships with his clients and ensures he understands their needs and vision to create a customized online strategy that is tailored to their brand and is consistent with their entire marketing strategy. Some say he spent too many hours in front of the computer at a very young age, but we are glad he did. He possesses a passion for interactive strategies and today he is a whiz at developing effective custom solutions for our clients.


{AT YOUR SERVICE} ROY TIMM, Photographer and CAROLE BOZZATO TIMM, Photographer + Photostylst Roy has successfully photographed commercial and editorial assignments in Niagara, Hamilton and Toronto since graduating from Advanced Photography, Fanshawe College in 1979. He has photographed works of art, television personalities, actors, corporations, culinary creations, mansions and musicians. Roy has unique skills allowing him to create impressive visual images which express his ideas and communicate client's intentions. His award-winning work has gained accolades and recognition. In addition to possessing an incredible talent, Roy has a big heart too - volunteering photographic services for major medical centres in the area. Roy Timm Photography has been a member of the Hamilton Chamber of Commerce for the past 20 years and photographs the Chamber's major events and president's portraits. Carole earned a BA in Visual Arts, Brock University, and continued her studies at McMaster University graduating with an Honours BA in Fine Arts. She taught photography at Brock University, was full time faculty at Niagara College for eleven years in Media Arts, and has exhibited her work. Carole's understanding of artistic interpretation and how art expresses emotion, provides her with a keen photographic eye and a flair for stunning photo styling. This brings a distinctive style to her craft. Carole shares her creative endeavours within the community by doing art with the elderly via the Living Through the Arts Program. Together they have travelled Europe, and on commercial/editorial assignments, Canada coast to coast, the U.S. and the Caribbean. Organic gardening and cooking are shared pastimes in their favourite location, their kitchen at home.


{MAKING IT WORK} WITH A TALENTED CREATIVE AND MARKETING TEAM ...

OUR OU UR R TOWN TOWN N

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Downtown Oakville Magazine WINTER 2011

McNeill Communications is a full-service marketing agency with a highly-skilled group of creative, strategic, technical and production resources to provide outstanding, on-time performance:

GIFT G TG GU GUIDE U DE UID Plus:

ION FASHIPS T

FESTIVE FEAST MODERN MERRIMENT

HOME FOR THE HOLIDAYS WHAT’S ON DOWNTOWN

{Graphic Designers} {Web Designers & Programmers} OUR TOWN MAGAZINE

{Copywriters} {Illustrators} {Photographers} {Full-spectrum Printers} {Display Fabricators} {Specialty Binders} {Direct Mail Specialists} HAMPTON & HILTON INN | PHOTOGRAPHY

BIZ MAGAZINE | PHOTOGRAPHY


{WHAT OUR CLIENTS HAVE TO SAY} Member communications at an exclusive private club is critical in order to keep the membership engaged and optimizing the use of the facilities and dining room. McNeill Communications has proven to be an excellent communicator with an ability to create member stories that are interesting and effective in building member pride in their club. He has approached his assignments professionally and with sensitivity, all of which have been appreciated by the members. - Joseph Murphy, CEO, St. George’s Golf & Country Club Dundas Valley Golf & Country Club had a challenge at the beginning of the 2010 season – we needed to attract a significant number of new members to bring our membership to capacity. McNeill Communications launched a multifaceted and costeffective recruitment campaign that generated a lot of interest in the club. Our Ambassador Day was completely booked and we have exceeded our new membership target. - Jeremey MacRae, General Manager, Dundas Golf & Country Club Byrne Engineering has enjoyed significant growth over the past several years. Steve McNeill was the key account manager on the rebranding, logo development and relaunch of our new look several years ago. He has continued to play a significant role in assisting us with ongoing customer relations. - Jeremy Okolisan, Vice-President, Byrne Engineering McNeill Communications has been a highly effective provider of PR strategies for the past two years. Steve McNeill knows my industry to the point he is able to produce weekly columns with very little input. His advice and assistance have helped to elevate my profile within the community, which is an extremely important marketing strategy for me. - Dan Cooper, Dan Cooper Royal LePage Real Estate


{PORTFOLIO} How It Works

STEP 2 Purchase White Collection

STEP 1 CHA Membership Participant intends to keep the White Collection for a minimum of 3 years

STEP 3 Prepaid Interest

Participant Loan for Moos Collection

Tax Receipt for fair Market Value of Donation

Women’s Successes

STEP 5

STEP 4 Purchase Moos Collection

Donate Moos Collection

Canadian University 1915

1950

1968

1978

Women’s Suffrage Movement Women rally for their right to vote. Washington, D.C..

Florence Chadwick is shown four miles off the Dover shore during her recordbreaking swim across the English Channel, England. The 31-year-old swimmer from San Diego, Ca., arrived at Dover, Kent, 13 hours and 28 minutes after leaving Cap Gris Nez, France.

A member of the Women’s Liberation Party drops a brassiere in the trash barrel in protest at the Miss America pageant in Atlantic City, N.J..

Mother Teresa, head of the Missionaries of Charity order, cradles an armless baby girl at her order’s orphanage in Calcutta, India in 1978. A champion among the poor in India, Mother Teresa received the Nobel Peace Prize Oct. 17, 1979.

VINTAGE ICONIC ARCHIVES || p6

VINTAGE ICONIC ARCHIVES || p11

VINTAGE ICONIS ARCHIVES | CORPORATE BROCHURE


PR IS EM SU IE E R

{PORTFOLIO}

DAN COOPER'S

LAKESHORE LIVING

BEYOND THE

BLUEPRINT A stunning interior by

Regina Sturrock Design

MAGAZINE | DESIGN, EDITORIAL & PHOTOGRAPHY

CELEBRITY C ELEBRIT Y PROFILE PROFILE

REALIZING R EALIZING YOUR YOUR V VISIONS IS ION S

LUXURY L U X U RY LIVING LI VI NG

A mo morning rn ning w with it h R Ron on M MacLean acLean

Design De sign ffo for or M Modern odern D Day ay F Family amily LLife ife

New N ew ccondos ondos b byy M Matas atas H Homes omes


PR EM IE RE

IS SU E

{PORTFOLIO}

ISSUE 1 | SPRING 2011 | $4.95

CANADA’S LANDSCAPE DESIGN BUILD

MAGAZINE

NLD

JUST ASK

FABULOUS MAKEOVER

DAVE

PEACEFUL BY DESIGN

VALLEY HOME BACKYARD UNDERGOES AN AMAZING TRANSFORMATION

NATURAL SOLUTIONS TO COMMON PROBLEMS

HOSPICE GARDEN CREATED FROM THE HEART

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MAGAZINE | DESIGN, EDITORIAL & PHOTOGRAPHY


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COMMUNITY | PHOTOGRAPHY


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ANTHEM™ | PRODUCT PHOTOGRAPHY


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ADVERTISING | PHOTOGRAPHY


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PARADIGM | NATIONAL ADVERTISING


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WIDEX | www.widex.ca


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LUMEN DYNAMICS | www.ldgi.com


direct {905} 975-6172 office {905} 648-3558 info@mcneillcommunications.ca

www.mcneillcommunications.ca


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