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Broadband Broadband and and Wifi Wifi have have changed changed human human lives lives

NOW

we share learn are are faster

Can Canbe be connected connected atatany anytime, time,any anyplace, place,any anywhere where


Imaginary Profile


Digital Nom ads Choose mobility as a way of living.

Use technology to design a lifestyle and share their interests‌


Mindmap Mindmap


General style


General style


Target


Your AGE : 29Current profession : Grafik DesignYOUR BIRTH PLACE : Berlin Why are you in Barcelona ? please write a reason ?internship / the sea / all the nice people :) Which type of transport you are using here ?metro /cab which sense Barcelona is different then other cities that you live inn ?everything is so close Where you like to going out Your personal " Cool "recommendation for your friend about the city /shops/ bars / hotels / night life / exposition / festivals ? / bars / santa marta / plastic bar / ! casablaca / ccb free on AGE: AGE:29 29 sundays at 3 :) / monjicIs mobility is important for you ? why ?yes / :god way home fast to the meeting pointsThe most important accesories for you to be connect and move around ? barcabible (moleskine barcelona) / phone!! :How often you travelGraphic during year ? what is the reason of the travel work or pleasure ?3 times / PROFESSION: PROFESSION: Graphic the right people ;) Designer Designer Are you travelling alone ?sometimes to visite someonewhat is your preferences?i m easy fun niche people little money How many places have you been ? number around ;..20 ? Do you like meeting new people ? yes!!!!!how you meet them ?? in santa marta ;) on party s on BIRTH PLACE: BIRTH PLACE:Berlin Berlin the beach at frents Which airlines you are using to travel and service to found them ?internet - the cheapest one Which sources you are using to connect with your friends ? ( facebook , twitter, skype , hi5 , Msn etc. ) facebook / skypeWhat type digital techonology you are u using today in general ? ( Google Map , Foursquere , Picassa etc. )Google Map Are you HiTech person ?not so much, but i love the appelstuff and my macyour latest and favorite aplictaions. What kind of experience you looking for when you travel in the Cities ? meet nice people / find the good lokal areas Are you spontagnous or more you planner?bouth


Name: lucas massoni Age: 35 Birth place : argentina

Architect, entrepreneur, creator of Ibar ( alsur coffee) . He uses I phone applications in order to get info about mobility such as ibicing and metro info. He loves to discover and share new music trough out spotify.

“i believe in the future people will use different tools that help them to make decisions about different choices, to discover places they have never been before (foursquare) �


Name: Andreas canaquis Age: 35 Birth place : Argentina

Musician, entrepreneur, loves to meet new places and to be connected all the time, with family and friends, He travel with technology because it gives him the chance to work any where, any place , any time. “At the end technology means richness because it is a good way to be productive without many efforts �


Key pieces


MACROTRENDS & MICROTRENDS


DIGITALISATIO N

BETTING WITH 2D CODES

Bwin Barcelona.

CHECK YOUR COSTS IN REAL-TIME

A VEST THAT HUGS ITS WEARERS

Toyohashi University of Technology, Japan

THE MOBILE IDENTITY CARD

made by Korean students Fraunhofer Institute for Secure Information Technology in Germany.


MOBILITY AUGMENTED REALITY HELPS TO FIND ORDER AND PAYMENT SYSTEM CABLES IN A SINGLE APP

Wagamama UK

JABRA: HEADPHONES FOR DANCING

Wireless headphone – GN Netcom, USA

Dansk Fiber Optic - Denmark

ORANGE USES WELLINGTON BOOTS FOR PROMOTION

young researchers from Southern Germany


SOCIAL NETWORKING

VIRTUAL TEST-DRIVE ON FACEBOOK

Kia Motors, Austria

PAYING WITH A TWEET

CAR SHARING WITH GPS

GPS – Zipcar, USA

RFID tags used to attach stories to Charity Shops donated goods

TOTeM (Tales of Things and Electronic Memory) and Oxf Thunder Innovative, USA


What What isis happening happening in in Barcelona? Barcelona?


(digitalisation)

Where: Where:

Corte InglĂŠs in Barcelona

What: What:

Objective: Objective:

Each player had a QR code in their backs; encoded in them were the names and mobiles numbers of the person wearing it.

Scan codes of other players with their mobiles. If they managed to do this, the 'hit' player would receive a message, in which information regarding their elimination was hidden. Source: Trendexplorer.de


IPHONE IPHONEFACILITATES FACILITATESBIKE BIKE RENTALS RENTALS

Bicing, Barcelona’s bicycle rental company, has recently launched an iPhone app to improve its services. The new application makes it much easier to rent a bike: users can find out on their phones where the next Bicing station is by simply sending an SMS to the number 7010. They will then be located by the iPhone’s GPS transmitter and receive information on the availability of bikes and the location of the next bike station.

Source: Trendexplorer.de


YYAA N U N L U A L T A A T C A F C O F N O A N MEEAAFFA BBEECCOOM

As part of its promotion campaign for Catalonia, the Catalan Tourist Board in Spain has opened an internet platform in which users can become fans of certain places, regions and activities.


(GENERAL (GENERAL INFLUENCES) INFLUENCES)


STREET ART


Barcelona Architecture


ART EXHIBITIONS


FAIRS 3G


MUSIC


As they move around, so does the range of music they like. More into the mood of new and fresh underground bands – but also in touch with classical rock and experimental works‌


Movie festivals


Fashion tradeshows

Fashion Fairs


“Millions of people out in the cyberspace are hungry for fashion”


Hussein Chalayan’s

Remote Control Dress represents how far fashion has come from just its original protective uses


In May this year Louis Vuitton launched an official Twitter account in 24 days gathered 5.000 followers now the number is 80.000


DG broadcast 2011 women’s winter looks at two shows during fashion week in Milan.


Key people


People from different fields that are visionary, uncommon, curious, culture

restless, innovative approach cannibals,

that

incorporate

to their lives and

art.

They have no boundaries and are

multitalented.


Michel Gondry – Movie Director/ drummer / writer


Charlotte Gainsburg– Actress / Singer / model


ex l A

M r e d an

u Q c

n e e

Is

O

n

Tw

r! e itt

Posted by: Susannah Breslin Filed In: Style, Thursday September 3rd 2009.


Influences

New ways of Photography as a influence


Tech analog photography + digital


Digital art Influences


From parks to bars and night life, they usually

move through local hot spots in the city


Dost rece

arta M a t n a S

Comerรง 24

Alsur C

afe

Montjuic


Convergent, user friendly,

fast and instant media


Design stores, backpacking items, tech gadgets, etc

convenience, functional, comfortable


Store –ALTAIR


Vinรงon-BCN


Vinรงon-BCN


ALSUR


All

iconic: tech brands, innovative and easy to wear or friendly brands

strong personality and meaning


56

DIGITAL PINBALL IN NIKE STORE / BARCELONA

Detailseite:


Dieselstore Dieselstorein inBarcelona Barcelona installs installscam camfor for Facebook Facebook

Detailseite: 57


RAY BAN STATION THE POP UP STORE IN BARCELONA

..

Detailseite: 58


From trendsetters to mainstream


digital  

digital nomads

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