Page 1

EST 1994

MCKAY BERRY DESIGNER, MAKER, CREATIVE PROBLEM SOLVER.

mdbdesign.nz.gmail.com 0273563034 linkedin.com/in/mckay-berry


A LITTLE BIT ABOUT

MYSELF

WHY I DEsign

Kia Ora! I’m McKay. I’m a petrolhead, Love a cheeky Craft beer, and feels that Nickelback is just terrible. I’m a designer by day, and a maker by night. I love to tinker with “things” and make them better, faster, more efficent or as kids say these days, “Lit” This need to make things “Lit”, more efficient and interesting gives me skills that I feel could create value to the workplace. I’m an absolute sucker for new and innovative design/ technology and In the workplace, I’m a hard worker, yet still have time for some solid friendly banter. My work has been seen in Exhibitons, Various Media, And even the odd racetrack or two.

For me, It is fun

To climb over issues/obsticles

To create unique and innovative solutions

Long story short, I create experiences and design solutions to issues through fun, innovative, unique and sustainable design thinking

EDUCATION

Auckand University of technology BDVA - Industrial Design

MY interests

-

Gained more design XP Points Furthering my design Wizardry Minor in Design for Sustainability Course Student Representative Worked with clients such as Kathmandu,

CONTACT Me I’ll shout the Coffee! 0273563034

Automobile

Electronics (Embracing the nerdy side!)

Sports (Love a cheeky game of footy)

Unitec Certificate in Design and Visual Arts -Introduction to Design Wizardry - Focus on learning a number of design disciplines, Such as Product, Graphic and Spatial design

mdbdesign.nz@gmail.com Scan QR code for my Linkedin

Saint Kentigern College NCEA Level 2 and 3 - 2nd XV Rugby, with two First XV Caps Page 3


WORK EXPERIENCE

MY SKILLS

MY referees

(My Design Wizardry XP Levels)

Referees are availble upon request

Photoshop

SYrp Industrial Design Intern Jul 2017-Present

Indesign

- From Creating unkque packaging design for Syrp’s products, to designing a collabrative new office layout, my doings at Syrp gaves me an insight into how to create innovative and unique design based solutions.

Illustrator

tall wood

Keyshot

Industrial Design Intern Dec 2016 - March 2017 - From investigating virtual reality interaction, to creating high quality 3D-based visualisation, my day-to-day doings at Tall Wood provides a sustainable industrial design perspective to an architecture-based environment.

Space Invaders Design team co-lead - Social based project with a collaboration with Pop Up group “Space Invaders”. Creating guerilla style, low cost lighting solutions for a community event where the public can “take back the space” of a Local Park at night.

Solidworks

3DS MAX Design Thinking Sketching 3D Printing Lasercutting Prototyping Microsoft Office

Proximity Brand Ambassador - Promoting products for brands such as Monteiths and Tui - Developed presentation skills - Developed stronger understanding of product markets

Revit Invision

Virtuoso landscapes, Auckland, NZ Lanscaping Assistant Nov 2013 - Feb 2016 - From building retaining walls to communicating with clients, my day to day doings at at Virtuoso provided me experience inworking with other team members, and understanding a clients needs.

Page 3


A SELECTION OF WORK

02

03

04

05

“Internship Study”

“Omni-Raft”

“Xylo-Fun”

“Livery Design”

“CEPS Curriculum”

Tall Wood

Action Manufacturing

Auckland Transport

BGB Drift

The Southern Initiaive

Graphic Design

Social Design

01 3D Visualisation

Industrial Design

User Experience Design

Thanks for reading, I hope you enjoy my design portfolio and hope to be in contact with you soon! - McKay Berry

Page 5


Industrial design meets Architecture.

Tall wood study

01 ““Identify and create a easy, simple and effective solution to give users an understanding of Tall Wood’s innovative building system ”” For small low cost homes to multi level apartments, Tall Wood has developed a innovative building system, using engineered timber to deliver sustainable buildings that have massive quality, speed and cost advantages, over traditional building techniques. Tall Wood’s new and unique approach to construction and design needs further explanation to potential clients. Using Industrial/Product design based thinking, I came up with a number of simple diagrams and renders to explain the basic principles of Tall Wood.

Page 5


CABA solution CABA is a Pre-Fabricated modular building system designed for a variety of different uses, whether that is a small beach bach, or a large 4 bedroom family home. Explaining the potential of this concept to potential uses involved diagrams of the basic structure, and give users possible layouts and ideas to make their home truly theirs.

McKay Berry

Page 7


TALL TIMBER solution Using a similar approach to the CABA diagrams/ renders, I developed a series of renders/diagrams showcasing the basics of Tall Woods’ Tall Timber system. This gives potential clients a understanding of the Tall Wood concept

Page 7


WASTE REUSE EVOLVED

OMNI - RAFT

02 ““Identify new potential uses for this valuable waste material, especially in the form of new products”” For the production of motorhomes, light commercial and emergency vehicles, Action Manufacturing has developed a lightweight foam‐fibreglass sandwich panel which can be further re‐enforced with internal aluminium framing. This product is branded as ‘Omni Panel’ and is produced in‐house in a range of thicknesses and CNC cut to size. Apart from trimming the edges of each panel, doors, windows and service opening are removed leaving an abundance of medium to large size off‐cuts which currently have no value and go to waste.  In an attempt to operate more sustainably and maximize material use Action Manufacturing was looking for a way to reuse and add value to these off‐cuts.

Page 9


WHAT IS OMNI-PANEL?

Advantadges of OMNI PANEL: Lightweight Strength Insulative Boyant Impact resistant

30mm

Stryofoam Sheet Interior

Fibreglass Exterior

Disadvantadges of OMNI PANEL: Inability to be recylcled Fibreglass shell causes excessive tool wear

AN ESITAMTED 10,000 SQUARE METERS OF OMNI PANEL OFFCUTS ARE WASTED IN LAND FILLS EVERY YEAR.

” Page 9


HOW CAN I REUSE OMNIPANEL “Investigate user’s constraints and the market in which it will compete””

surfboard Education

Experience

Local inspiration

whiteboard Speaker system

TOurism

Local tourists - More likely to stay in one area while on holiday - Generally Family based - Travel in campervan for a shorter distance - During summer periods, huge emphisis on coastal based regions

SUstainable

Raft

chair

Furniture

shed

Chilly bin

Paddle

Long term life ease of use International tourists - Spend longer time on holiday - More likely will travel in campervan for long distance - Young couples 18-30 - During summer periods, huge emphisis on coastal based regions

table

Exciting

stool

basket

Boat complex

Storage

Interactive

stable

flimsy

Explore Strength

unInviting

cost weight

Page 11


RAPID IDEATION “Design it, Build it, Break it, Fix it, Repeat””

Rapid Prototyping Prototype Testing

Rapid Sketching

Testing Analysis

3d printed Modeling

Feature testing/ analysis

Hinge Exploration

Page 11


OMNI-RAFT “Choose Your Own Adventure””

Compact. With the Omni-Rafts folding form, Storage is massivly increased. Fit up to 5 Omni-Rafts in the same area as one traditional raft

Maximum fun, Zero Guilt. With 95% of the Omni-Raft manufaturing from offcut and waste materials, the Omni-Raft has a low negative environmental impact.

A compact lightweight folding raft, designed for use in tourist waterways.

Customizable. With a number of trim options, Your Omni-Raft can be catered to your tastes.

ABS plastic extrusion

Bang for your buck. Due to the Omni-Raft’s innovative design and sustainable methods, the cost of the product is much lower than the average raft, while still keeping a strong quality design

8mm Polypropylene rope

30mm Repurposed Omni-Panel with Billboard canvas skin

Page 13


OMNI-RAFT “Choose Your Own Adventure”

Despite it’s size, The OMNI-RAFT can fold flat, rapidly improving storage space. With the simple pull of a rope, the whole raft comes together. Its also lighter than similar rafts, while being stronger, due to the Omni-panel structure. All of these amazing properties, while being manufactured from waste materials. Smart.

Page 13


FUN AND INTERACTION

Xylo fun

03 “IMPROVE OR ENHANCE THE EXPERIENCE OF NIGHT TIME MULTI MODAL TRAVEL IN OR THROUGH DOMINION ROAD, BY MEANS OF DESIGN THINKING AND HUMAN CENTERED DESIGN, WHILE CONSIDERING THE SPECIFIC INTERESTS OF AUCKLAND TRANSPORT AND THE PEOPLE THEY SERVE”

Page 15


WHAT IS THE ISSUE? Current Problems

Lack of Easy to see signage/Identity

“Hectic” Feeling in heavy traffic

Uncomforatble experience in dark areas

fun Experience inviting social

Lighting

WHY SOLVE THIS ISSUE? Increasing public transport uptake 50,000 People per week

warm

SUstainable cool

easy

playful interactive

safe

Negative stigma associated with night time travel

Future Infrustructure Developments

Improving street lighting

Page 15


RAPID IDEATION How do I Improve this?

Page 17


WHAT IS XYLO-FUN? XyloFun is an interactive modular pedestrian lane that consists of a series of various colored “buttons” which are retrofitted to an existing pathway. These “buttons” light up a series of LED lights on the next available button, and initiate a sound, when walked over. These buttons are powered by the kinetic energy recovered from the commuters walking, which is then stored in a battery. These lights create a unique and fun way to way finding, while also creating a enjoyable and uplifting environment through positive physical interaction.

Wall thickness is 5mm, To reduce possible tripping hazard

LED Lighting with a Dim option

W: 700x L: 400x H: 5mm

Hard wearing ABS plastic shell

Scan the QR code For a Video description!

Page 17


Page 19


IDENTITY CREATION

bgb DRIft

04 “TO CREATE A UNIQUE AND ATTRACTIVE IDENTITY FOR BGB DRIFT AND ITS PRODUCTS” BGB Drift are a Drifting Team currently compeating in the D1NZ Pro-Sport series. After the success of previous years, They gained a number of new sponsors that wanted a Vinyl design that would “Stand Out” on the track giving a large share of exposure. The combination of bright colours and Digitzed hand drawn graphics ensure an incredibly unique stance.

Page 19


RAPID IDEATION How do I Improve this?

Photos Courtesy of KCL Photography

Page 21


IDENTITY CREATION

CEPS

05 Oceania Career Academy (OCA) is a Trade focused Academy targeting youth with a student-focused, career-focused and industry-driven programme. Through The Southern Initiative (TSI), The OCA wants to enhance creative and experimental learning opportunities within the academy. CEPS or Creative, Engaging Problem Solving is a model devoted to giving the youth of New Zealand the tools and the hope that they can address issues in a trade-based environment, classroom or anywhere with the hope that they will find the tools to solve issues in their community and society as a whole.

Page 21


WHAT IS THE ISSUE?

PROJECT BRIEF

Current Problems

This project was in collabaration with 4 other designers in other fields. We created and implemented an innovative model to enable applied learning for students. To full y understand what possible issues the trade schools have, we did some role playing, becoming so-called “Teachers” for a week.

Curent robotic “tunnel vision” learning leaves little room for expression

Our first trial was practiced through The OCA (Oceania Career Academy) and it’s through this trades-based academy that we have developed our model.

No empowerment to solve their own problems

Lack of out of school thinking (life skills)

WHY SOLVE THIS ISSUE? -30% of South Auckland youth are unemployed - Tradesmen shortage - Trades are seen as “unsuccessful”

QR scan to understand more about the OCA’s Vision and how CEPS Compliments this.

Page 23


WHAT IS CEPS? Empowerment and confidence is the key and through CEPS we’ve seen that the model is successful in our first trial.

QR scan to see what the Students felt about CEPS

The first brief for the students was to design and manufacture a stool for their own classroom.

Page 23


THANKS FOR READING LOOK FORWARD TO HEAR BACK FROM YOU!

EST 1994

MCKAY BERRY Lets get together - I’ll shout the Coffee!

DESIGNER, MAKER, CREATIVE PROBLEM SOLVER.

mdbdesign.nz.gmail.com 0273563034 linkedin.com/in/mckay-berry

Page 24

2018 Design Portfolio - McKay Berry  
2018 Design Portfolio - McKay Berry  
Advertisement