BA (Hons.) GRAPHIC DESIGN
Design Practise 3
BRIEF TITLE ---- Children Prize The Brief
Design a whole new cover look for the box set ‘The best of Roald Dahl’, reinventing it for a new generation of readers, encouraging children (and adults) to revisit it and ensuring that it remains an integral part of childhood
Roald Dahl was famous for making up lots of words that don’t actually exist in the English language. Dahl's children's works are usually told from the point of view of a child. They typically involve adult villains who hate and mistreat children, and feature at least one "good" adult to counteract the villain. They usually contain a lot of black humour and grotesque scenarios, including gruesome violence.
Concept/Proposition Dahl was a master of language and of making up words. His stories are full of fabulous visual twists and turns Focus on The language and visualisation of Roald Dahl Considerations Final design must: -have an imaginative concept and original interpretation of the brief
Mandatory Requirements All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
-be competently executed with strong use of typography -appeal to the broadest possible audience for the book -show a good understanding of the marketplace -have a point of difference from the many other book covers it is competing against -be able to sit on the shelves of a supermarket as easily as it sits on those of more upmarket bookshops such as Waterstone’s Target Audience
Both children and adults. Roald Dahl fans.
Range of possible design solutions. One chosen design to promote.
Tone of Voice Light hearted, fun, bright
Studio Deadline 3rd june 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.