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Ironmongerydirect scoops best brand at Direct Commerce Awards


PRODUCT & COMPANY NEWS SANIFLO: The very first outing of Saniflo’s newly branded support vans has already generated business for the company within just a few days of their completion.


IronmongeryDirect, the UK’s biggest online and mail order supplier of ironmongery products to the trade, has been recognised as the ‘best multichannel brand’ at the ECMOD Direct Commerce Awards. The title was given to IronmongeryDirect at the prestigious awards for multi-channel retailers and direct b2b marketers, after it

demonstrated its exceptional profit growth to judges. Over the past seven years, the direct commerce company has increased its turnover by over 380% with a an exceptional 20% year-on-year average growth since 2006, despite the building and construction trade suffering a difficult economic climate in recent years. Entries into the Best Multi-Channel Business or Brand category were judged on their overall performance, taking into account areas such as the company’s core values and customer retention during 2014. Wayne Lysaght-Mason, managing director at IronmongeryDirect, said: “We’re extremely pleased to receive the award for best brand. We pride ourselves

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Save Time & Earn More! Publisher Lawrence T. McDermott Sales Manager David Steade Production Manager Wendy Harris Please send PR to: Editorial Co-Ordinator Circulation Manager Cherie Allen For magazine information, advertising rates or to subscribe please visit our website at : www.McDermott McDermott Publishing Limited The Builder, McDermott Chambers, 2 The Green, Kings Norton, Birmingham B38 8SD Enquiries Tel: 0121 451 3037 . Fax: 0121 459 2179 Subscriptions & Delivery The Builder is available to non-qualifying UK readers for an annual subscription of £23.50 including postage ($49 US for all other countries). Single copies UK £4.00 overseas $5 US.A financial contribution has been made towards the cost of certain articles appearing in this publication.All rights reserved. No part of this publication may be reproduced or transmitted in any form or by means without the express prior written consent of the publisher. The contents of The Builder are subject to reproduction information storage and retrieval systems.© 2014 MBR Publications Ltd

on putting our customers first and on providing an exceptional delivery service, and so we are thrilled to be recognised as a reliable and trustworthy company. “We position ourselves as ‘masters of our trade’ because we are dedicated to understanding our customer’s needs and are constantly reviewing our strategy to make sure that tradespeople receive the best products at the right time and the right price. The ECMOD Direct Commerce Awards were a great platform for us to showcase our achievements and demonstrate our commitment to providing excellent customer service.” A few months ago, IronmongeryDirect also received recognition for its outstanding customer service at the Customer Voice Awards where it was awarded Winner of Retail Overall. For more information, visit ENQUIRY-Card 100

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