mccurdyrealestate.com (518) 785-9900 1004 Loudon Road, Latham
The Home Sellerâ€™s Guide
OPENING DOORS OF OPPORTUNITY
Table of Contents Welcome ................................................................................ page 3 Choosing the Right Agent .............................................. page 4 Dangers of Overpricing .................................................... page 5 Home Enhancements ....................................................... page 6 Staging Tips .......................................................................... page 7 Seller Expenses .................................................................... page 8 Listing Checklist .................................................................. page 9
Thank you for considering McCurdy Real Estate Group, Inc. to represent you in the sale of your home. We are committed to providing you with exceptional service and a stress-free and successful home selling experience. With over a combined 150 years in the industry, we have a keen ability to foresee and address challenges and strategically negotiate to protect your assets. To assist you in your interviewing process, we developed this useful guide. We hope you find the information helps you in selecting an agent who is a great fit for you! At McCurdy Real Estate Group, we believe knowledge is power, and we are willing to provide answers and feedback for all real estate questions and concerns. Please review the information enclosed prior to our initial meeting, as this will maximize impact and allow ample time to focus on your specific concerns. Information included in this Home Selling Guide includes tips for choosing the right agent, real estate market trends, and marketing strategies to get your home sold. Our goal is to net you top dollar for your home in the least amount of time possible, while minimizing the inconvenience to you. We look forward to meeting you and serving your real estate needs.
Choosing the right real estate agent can be the difference between a fast, top-dollar sale and no sale. Below is a list of suggested questions to ask during your interview with potential listing agents. 1. What do you know about the market in my area? 2. What is your average market time versus the market average? 3. What is your list price to sales price ratio compared to the market average? 4. Do you target market to potential buyers? 5. Do you create customized flyers of my home and distribute copies to the public and other agents? 6. Do you provide a home marketing book for prospects? 7. Do you provide a written report to sellers? 8. Do you have an assistant or team to help with details? 9. May I see your personal brochure or resume? 10. If I list my home with you, when would the marketing begin?
WE ARE A DESIGNATED ELP OFFICE. Dave Ramseyâ€™s Endorsed Local Providers (ELPs) outperform other agents in the three most important factors of selling a home:
faster at selling homes
As likely to sell your home above asking price
Higher customer satisfaction
Sellers rate ELP agents higher in all six categories that matter most: Competency; Trustworthiness; Timeliness; People skills; Communication skills; and Willingness to go the extra mile. Dawn McCurdy, Broker/Owner, is the agencyâ€™s designated ELP.
Overpricing your property can have a negative impact on its sale: increasing the time it is on the market and decreasing the final selling price. Through a comparative market analysis and other targeted strategies, I will work with you to find a comfortable yet competitive price for your home. McCurdy Real Estate Group is a locally-owned agency, allowing our real estate agents to make more accurate pricing recommendations based community-focused factors, such as market history, neighborhood and school districts. 90% of any great marketing plan is pricing your home in the right range.
• Many potential buyers won’t even look, believing it is out of their price range. • Those buyers who do look at your home are shopping by comparison. Looking at your home may convince them to submit a bid on a different property. • Since an appraisal is often required in financing a property, it is futile to not price your property for more than it’s value. • Properties left on the market for extended periods of time usually become “shopworn,” causing many buyers to believe something is amiss. • Overpricing tends to dampen the other agent’s attitude, making it less likely to be shown. • Overpricing lengthens marketing time and invariably results in a lower selling price than would have been otherwise obtained. • Agents use overpriced homes to sell other homes in the neighborhood. • Increased market time attracts low-ball offers. • The home tends to become over exposed.
Particular home improvements and enhancements can increase the value of your home and, therefore, its selling price. Listed below are the home enhancements we at McCurdy Real Estate Group most often recommend to our clients. These improvements typically have a high return on investment, decrease your property’s time on the market, and help your home sell for top-dollar.
• Paint with neutral colors. Removing bright colors and your favorite shades will allow potential buyers to imagine themselves living in the home. • Declutter your space. For example, remove small appliances from the counters, stow prescriptions and medicines in appropriate cabinets, and clear out stacks of books and magazines. • Perform exterior updates. Walk around the outside of your home and remove any unsightly belongings, such as old containers or children’s play toys. Repaint the front door frame or change the welcome mat if required. • Landscape your yard by mowing the lawn, removing any dead or overgrown plants or trees, and adding new, complimentary flowering plants. • Update home decor. Consider changing outdated light fixtures, changing cabinet handles, and updating throw pillows. • Perform minor kitchen and bathroom remodels. While full remodels can be unnecessary expenses, updated appliances, refreshed backsplash, and even painting cabinets can be affordable and manageable changes that make an impact. • Basement remodel. Turn your basement into a recreation room. Adding a couch and perhaps some game tables to show the versatility and livability of this additional space.
You don’t have a second chance to make a first impression. Staging your home for photos, virtual tour, showings, and open houses will maximize your property’s visual impact. I recommed you stage your home using the tips listed below to ensure potential buyers can picture themselves in the home, resulting in a fast, top-dollar sale. McCurdy Real Estate Group agents and partners work collaboratively with you to highlight the most important home features, including those that first drew you to the property.
Inside Your Home • Open drapes to let in natural light and turn off all ceiling fans • Add decorative touches, such as fresh flowers and plants, but don’t overdo it • Turn on all lights, including lamps, chandeliers, closet lights, and fixtures • Turn ceiling fans and televisions off • De-clutter rooms which may be excessively furnished • Clear off countertops in kitchens and bathroom areas • Place wastebaskets out of sight • Remove magnets and pictures from kitchen refrigerator • Keep fresh towels in the bathroom • Remove stains from bathtubs and toilets • Neatly make beds and remove any clutter and personal items from the bedrooms • Put pets in a safe place, such as at a neighbor’s home Outside Your Home • Clear lawn of any tools, toys, garden hoses, etc. • Sweep front walkway, driveways, patios, and clean up after pets • In winter, clear walkways of any ice or snow • Clean all pools and/or spas and display patio furniture in an inviting manner
Many times, sellers don’t consider all the costs associated with their real estate transaction. I’ve designed the below worksheet to assist you in estimating the expenses accrued as a result of the sale of your property and your net profit at the time of closing. During our meeting, I am glad to walk you through this worksheet and explain the expenses to you.
Selling Price Realtor Comission NYS Transfer Tax ($400/$1,00000) Abstract of Title and Tax Search (only in Schenectady County-approx) Sellers Concessions (FHA or VA points, fees closing cost-if applicable) Inspection Remediation, if needed County Clerk Expenses (approximate) Seller’s Attorney Fees (approximate) Other Total Estimated Selling Costs Net to Seller Prior to Mortgage Payoff Less Existing Mortgage Balance Net Estimate at Time of Closing
LISTING CHECKLIST Listing your property on the market may require more information and documentation than you think. Use the checklist below to guide you in gathering the necessary information. Your preparation will help expedite your listing process.
Complete: Seller Profile Seller Home Information Sheet Sellerâ€™s Property Disclosure Form
Prepare copies of: Deed Property Survey (lot drawing) School & Property Tax Bills Key for use in the lock box
mccurdyrealestate.com (518) 785-9900 1004 Loudon Road, Latham