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inside/out blu-ray player process book DSID 125 with Jim Shook

McCord Blackwell DSID 125 Blu-ray


table of contents research process final

McCord Blackwell DSID 125 Blu-ray


research design process analysis materials & technology user analysis consumer goods competitive market tare down desired aesthetics design objectives

McCord Blackwell DSID 125 Blu-ray


design process analysis professional examples

McCord Blackwell DSID 125 Blu-ray


how the pro’s do it FROG Design

Quirky Design

McCord Blackwell DSID 125 Blu-ray


how the pro’s do it IDEO Design “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO

McCord Blackwell DSID 125 Blu-ray


materials & technology the tangible future

McCord Blackwell DSID 125 Blu-ray


material: LED glass Thin transparent filmed LEDs laminated in between two sheets of material. Typically laminated betweeen glass or plastics the LED array is seemingly transparent. Giving the illusion of transparency and allowing the substrait to be manipulated in nearly any form. SUN-TEC Swiss United Technologies Co. LTD www.sun-tec.ch

Brief Specifications: Maximum film size 3500 x 1250 LED thickness 0,80mm Film thickness 0,13mm

McCord Blackwell DSID 125 Blu-ray


user analysis getting realtime feedback

McCord Blackwell DSID 125 Blu-ray


user responses interaction and issues

what do you want from your blu-ray player?

Jimmy: gamer “It would be cool if it could load faster. Like instantly!”

cassie&kurtis recent graduates “Nothing fits our place, it is small and space is limited. Why can’t they look like anything other than a box?!”

Rodger: baby boomer “Why is the eject button is on the remote? I still need to get up and remove the disc by hand!”

McCord Blackwell DSID 125 Blu-ray


Cassie & Kurtis Age 27 / recent graduates Two who have just graduated from college with a bachelorate in Graphic Design and Print Making. When not spending a majority of their time at friends weddings they tend to spend more hours than they would care to admit staying home watching movies. Living in Northern California with a combined income of 90k. With a design education the two know what they like. Looking at spending the little extra money and small signing bonus on decorating, their new home has new and nice appliances and gadgets around the house.

survey responses How often do you use your DVD/ Blu-Ray player?

Sony, Samsung

What brand are you most familiar with

I have used burned DVDs, but not Blu-Ray

Have you used recordable DVDs before.

My Blu-Ray Player will play DVDs, yes

Do you have DVD/ Blu-Ray capabilities?

The player seems light, almost empty. Like there is a lot of wasted space.

Does your DVD Player take up excessive space?

It would be nice if it wasn’t just a black shoe box

Would you prefer to have your DVD player on display?

Having the player out would require less space, but might be distracting.

McCord Blackwell DSID 125 Blu-ray


Cassie & Kurtis setup and location issues concealed device looks aesthetically pleasing when not in use, but when needing to operate the door must be open and breaks the overall aesthetics of the entertainment system In order to access the Blu-Ray player the front door to the entertainment system had to be open.

I noticed that the door remained open during the entire duration of the movie.

It turned out that the door had to be open in order for the remote to work.

McCord Blackwell DSID 125 Blu-ray


user summery & results responses and priorities keywords that I heard more than once

“

sexy

not black!

�

visible

different

quick

smaller

interesting

accessible

survey results show what were areas of interest high 8 7 6 5 4 3 2 1 low

function

McCord Blackwell DSID 125 Blu-ray

cost

ease of use

looks

size


blu-ray player Operating the device Step1. Powering up the player can be quite the challenge. Finding the ever elusive power button seemed to be a reoccurring issue. Step2. Opening the tray requires the push of a button typically located near the tray opening. The eject button seemed easier to find than the power button. Step3. Loading the disc and closing the tray requires depressing the eject button one more time. Step4. Operating the remote was relatively easy due to the large and apparent buttons on the face. Step5. The last operation before viewing the movie is to navigate your way through the selection screens that differ from movie to movie

1.

2.

3.

4. McCord Blackwell DSID 125 Blu-ray

5.


consumer goods

McCord Blackwell DSID 125 Blu-ray


competitive products

Sony BDP-CX960 400-Disc Blu-Ray Disc Changer $799.00 v Harman Kardon BDP-1 High PerformanceBluray Disc Player with BD-Live $499.00 Sony WiFi 802.11 a/b/g/n Internet TV Blu-ray Disc Player NSZ-GT1 $399.99 Sharp 3D WiFi Ready Blu-ray Player BDHP90U $359.99 SAMSUNG WiFi Included LinkStick adapter

McCord Blackwell DSID 125 Blu-ray


competitive matrice cost & aesthetic

cost exorbitant

brick

art appearance

cheep

McCord Blackwell DSID 125 Blu-ray


competitive matrice size & capability

components multitasking

size compact

grande

single function`

McCord Blackwell DSID 125 Blu-ray


mind map

mapping out categories and areas of interest that were of importance to me. There was an ovbious attention to the LCD screen and controls. i took this in a different direction and wanted to take them to a minimum if not eliminate them entirely from the design.

McCord Blackwell DSID 125 Blu-ray


tear-down

motor mounts motor mounts power supply drive motors

gears tray rack logic board disc tray nuts and bolts laser

in the tear-down I discovered that there was a large amount of wasted space due to cost effect of components. after tearing down a device I realized that a lot of realistate could be saved by improving on components technologies and reduction of size.

McCord Blackwell DSID 125 Blu-ray


tear-down

1.

2.

4.

7. 1. removal of the lid 2. major components 3. main circuit boards 4. disc assembly 5. tray components 6. assembly components 7. laser assembly 8. laser and circuit board

McCord Blackwell DSID 125 Blu-ray

3.

5.

6.

8.


concept objectives

McCord Blackwell DSID 125 Blu-ray


desired aesthetics juxtaposed: to place close together or side by side, especially for comparison or contrast. rhythmic: cadenced; rhythmical. uniformity: the state or quality of being uniform; overall sameness, homogeneity, or regularity: uniformity of style. composed: calm; tranquil; serene ambivalent: uncertainty or fluctuation, especially when caused by inability to make a choice or by a simultaneous desire to say or do two opposite or conflicting things.

McCord Blackwell DSID 125 Blu-ray


McCord Blackwell DSID 125 Blu-ray


product storyboard

Issue of location of device and accessibility.

Having an eject button on the remote seems kind of oxymoronic. The user still needs to install the disc manually

Having the blu-ray player concealed behind glass with the other entertainment devices is counter intuitive. One still needs to open the door in order to install a disc or even to operate the device

McCord Blackwell DSID 125 Blu-ray


product requirements Ease of operation Intuitive design Elegant form in order to appeal to the user when on display Display inner working of device Blend in when not in use

required attributes Sleak Inconspicuois noticable interesting intruiguing sleander active vs. dormant juxtaposed obvioius embracing

McCord Blackwell DSID 125 Blu-ray


process recap driving factors preliminary sketching initial concepts concept refinement desired concept concept evolution

McCord Blackwell DSID 125 Blu-ray


recap of driving factors Ease of operation: simplify operation Intuitive design: gesture based controls Elegant form in order to appeal to the user when on display: uncluttered Display inner working of device: minimal parts Blend in when not in use: art like

McCord Blackwell DSID 125 Blu-ray


preliminary sketches

looking at a variety of both forms and functions allowing a large selection to select from.

McCord Blackwell DSID 125 Blu-ray


initial concepts clamp design the clamp design was taking from the pannini grill for inspiration. I liked the idea of clamping around the disc. a spin on the record player.

metronom design with the metronom in mind for the movement of the disc versus the laser head itself. I liked the concept of moving the disc instead of the laser to read the content of the disc.

wall mount design looking at freeing up the clutter of the entertainment system, I was thinking that wall mounted would relieve that space a little as well as freshen up the traditional form factor of the disc player.

disc holder design starting with a sarcastic concept of a taco, I then realized that there might be some validity to the concept itself. holding the disc in a state of limbo creates a sense of tension. McCord Blackwell DSID 125 Blu-ray


narrowing down

metronom

the metronom design showed promis with its effect of showing progress with out the use of a screen

McCord Blackwell DSID 125 Blu-ray

clamp

the clamp design was a new approach to loading the disc. Giving the user an alternative to the long time running reign of the disc tray

wall mount

the wall mount design was appealing due to its effectiveness in being a piece of art when not in use and again being an alternative to the traditional


final direction

The final design was a melding of the compontents and aspects of the concepts that came before it.

McCord Blackwell DSID 125 Blu-ray


concept evolution getting the little details and compnents was the tough part. Since the form was so simple the devil was in the details. So getting them right was crucial. A good majority of my time wsspent figuring out those details

McCord Blackwell DSID 125 Blu-ray


concept evolution

McCord Blackwell DSID 125 Blu-ray


concept evolution

starting with a simple mock up in order to get a better understanding of scale and basic desired functions.

i then decided on a simple rail system that would protrude from the face of the device created a elgant feel and language.

working on the carrier for the disc was the next challenge to the device.

finding something that would compliment not clutter the over all design was one of the most challenging parts to the form. McCord Blackwell DSID 125 Blu-ray


concept evolution

many refinments came to flourition just with the use of mock ups and lay out.

the final form started to come out of the wood work at this point.

getting closer to a carrier system that would compliment the design.

McCord Blackwell DSID 125 Blu-ray


final design glamor shot CAD model features and operation orthos and parts

McCord Blackwell DSID 125 Blu-ray


art

design

BLU-GOLD is a blu-ray player that challenges our idea of what a entertainment media player should be.

McCord Blackwell DSID 125 Blu-ray


art

design

McCord Blackwell DSID 125 Blu-ray


key functions

swipe

left

McCord Blackwell DSID 125 Blu-ray

simple gestures are the modest commands the are required. right to advance, left to rewind and tap to stop

tap

right


key functions positioning

the wall mounted design allows for the player to be oriented to in any direction. the design was intended to compliment the TV not to dirtract from it.

McCord Blackwell DSID 125 Blu-ray


ready position

key functions telling time

The entire system is automated from start to finish.

insert disc

drop the disc in and away it goes. the disc will scroll from left to right to indicate where you are at in the movie. once over the disc will return to the middle and turn of automatically.

beggining of movie

progress displayed

end of the show

McCord Blackwell DSID 125 Blu-ray


orthos & parts the beauty of an inside/out project is just that, that all of the parts are already in plain sight.

spin motor laser body drive motor

5.063 2.350

3.375

1.114

1.375

9.094

McCord Blackwell DSID 125 Blu-ray


branding looking into NOKIA for a branding source, I feel that the product feel could carry over to the home entertainment industry for NOKIA providing them with a new market to venture into and potentially flourish.

McCord Blackwell DSID 125 Blu-ray


model details

McCord Blackwell DSID 125 Blu-ray


model details

McCord Blackwell DSID 125 Blu-ray


thank you I hope you enjoyed everything that you have viewed in this document.

McCord Blackwell DSID 125 Blu-ray

inside/out process book  

a book detailing all of the decisions i made along the way

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