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TeLCo

3.0


TEL

N O I T A C I N U M M O C E

S D N E R T A G ME

Apps Economy

Disruptive Convergence

The Services Invention

Cloud Innovation

NEXT

FRONTIER

ofTeLCo

MobileCentric Living

Content Mashup Intelligent Devices


TRANSFO

RMATIVE TRENDS

TION A IC N U M M O C E L E T in

Hu Mani manize festa tions

Spot e h On-T lture Cu

Seize The C loud nce e i r e p Ex ing Roam Telem

ocrac

y


TeLeMOCRACY The democratization of t e c h n o l o g y, t h e m o v e m e n t of smartphones and the a f f o r d a b i l i t y o f fl e x i b l e plans and tariffs have bestowed consumers more c o n t r o l a n d p o w e r. R i g h t this minute, consumers are on the lookout for e ff o r t l e s s n e s s o f experiences where they can simply enjoy the intelligent services and smart utilities that helps bridging between the 驶real始 and the 驶virtual始 in managing their everyday life by their very own hand."


•  • 

The # realization on 
 technology convergence 
 has now given consumers 
 a new social sensation. 
 T h e d i v e r s i fi c a t i o n o f I n t e r n e t c a p a b l e 
 devices and the ubiquity of screen 
 culture are reshaping user experiences. 
 
 Consumers now can roam across 
 s c r e e n s a n d a t t h e s a m e t i m e fi n d n e w 
 creative ways of content creation 
 and interaction based on what 
 intrigues them where mobile 
 becomes that one 
 screen to rule 
 them all."


SeiZe The Cloud Consumers perceive device as screen 
 a n d e x p e c t e a c h s c r e e n t o fi t i n t o t h e i r p e r s o n a l 
 and social context - what they want to do and 
 where they are. With the rise of mobile cloud, 
 mobile devices are taking center stage in all aspects of consumers lives and opening up new opportunities 
 in cross-industrial partnership in delivering 
 holistic solutions for the connected living. 
 We e x p e c t t o s e e a r e v e l a t i o n s o f t e c h n o l o g y 
 shaped and human-inspired service 
 innovations intrinsically 
 designed to blow consumersʼ minds 
 a w a y. "


It is the whole new 
 mindset with real-time 
 real-location culture. The charm 
 o f s p o n t a n e i t y, t h e u n i v e r s a l i t y o f 
 instant information and the innovative 
 technologies such as mobile shopping " " " " " "

On-The-SPot

CULTURE

" wall, mobile wallet, visual search, and 
 LBS personalized shopping service 
 will be driving the revolution of mobile 
 commerce while social media will still 
 b e a t t h e f o r e f r o n t o f Te l c o b u s i n e s s e s 
 with an ambition to embed in 
 the very lifestyle of savvy 
 consumers on the move. "


In this world w h e re t e l e c o m m u n i c a t i o n s e r v i c e s a re n o l o n g e r l i m i t e d t o v o i c e t e l e p h o n y, t h e n e w e c o s y s t e m h a s d r i v e n Te l c o t o r i s e a b o v e the c o m p e t i t i o n f ro m d e v i c e m a n u f a c t u re r s , a p p l i c a t i o n s e r v i c e p ro v i d e r s a n d c o n t e n t o w n e r s . T h e y a re n o w moving beyond functional values and seeking new synergy between telecommunications and all kinds of things it can contribute t o p e o p l e ’s l i v e s a n d s o c i e t y i n a n e v e n m o re m e a n i n g f u l w a y.

HumaniZe

Manifestations


StaY Connected

No part of this publication may be reproduced or transmitted in any form or by any means without the prior written permission of McCANN WORLDGROUP

Varidda Voraakom 
 Chief Innovation Officer
 varidda.voraakom@mccannwg.com 
 +66 818056660"

Ornusa Ariyajamlert 


Consumer Insights Manager 
 ornusa.ariyajamlert@mccannwg.com 
 +66 846979540" © Copyright 2012. # McCANN WORLDGROUP Thailand. # All Rights Reserved. # #

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