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1670 HBC LAUNCH PRESENTATION FOR HUDSON BAY CORP.


IN DECEMBER, ALL OF THE GOVERNORS FROM HBC TRAVELED TO LA FOR A BRAND LAUNCH MEETING. INSTEAD OF LOCKING THEM IN A BOARD ROOM WITH BOTTLED WATER AND A PULL DOWN SCREEN, I BUILD THEM A TRADING POST. REMINISCENT OF THE POSTS THAT WERE THE INDIGENOUS BEGINNINGS OF THE HBC COMPANY IN THE 1600’S. THE PRESENTATION MATERIALS WERE PASSED IN A SOFT LEATHER BOUND BOOK WHILE SIPPING COFFEE FROM VINTAGE CUPS. EVERYONE ENJOYED THE DAY. EVERYONE CONNECTED TO THE ORIGINS OF THE COMPANY. WE FORGED AHEAD TO LAUNCH A BRAND THAT WILL TAKE THEIR HERITAGE INTO NEW AND MODERN CHANNELS. JUST LIKE THEIR ANCESTORS DID IN 1670.

HBC PRODUCT LAUNCH