Page 1


Jessica Costello, Michael Bukowsky, Justin Procaccino M.S., Montclair State University. 2013

Submitted in partial fulfillment of the requirements for the course PEMJ 508 Department of Exercise Science and Physical Education Montclair State University May 2, 2013


Table of contents

Page 2

Purpose of Manual

Page 3


Page 3

Mission Statement

Page 3


Page 3


Page 4

Keys to Success

Page 4

Program Descriptions

Page 4

Code of Ethics

Page 5

Job Description

Page 6-7


Page 8-13

Hiring Process

Page 14


Page 14

Running a Meeting

Page 14-15


Page 15


Page 16

Purchase Order

Page 17-18


Page 18

Floor Plan

Page 19


Page 19-21

Advocating for your profession

Page 22-23


Page 24


Page 25


Purpose of manual: The purpose of our manual is the delegate authority, allow for easy access to information for our staff, describe expectations such as dress code and preparation, and define rules and procedures that should be followed at all times. History: Warrior Athletic Performance is a new franchise to be opened in 2013. Three individuals perusing their masters in Exercise Science with a background in pediatric exercise started warrior Athletic Performance. As previously worked as a part of various other organizations we have now decided to start our own company. Our franchise is being established by a strength and conditioning coach, a physical education teacher, and a nutritionist who all have a deep understanding in exercise science.

We each bring a

piece of knowledge from our current jobs to allow Warrior Athletic Performance to be more valuable than other franchises. Mission Statement: Our mission is to provide an all-in-one experience to achieve a higher quality of life; touching all aspects of fitness, performance, and well-being. Philosophy: All athletes have the ability to improve their performance in their choice of sport by training key aspects, which will develop them physically. Training an athlete in sports performance, one could truly advance their abilities to be at the top of their game. Being an elite athlete is what many of us dream of, and with the knowledge and experience our coaches have we could achieve that status. Competition is at its highest in today’s society, and many question where and how they can gain a competitive edge. Well look no further; Warrior Athletic Development is the place where competition is not feared but sought after.

4 Objective: To design and deliver a successful sports-training program that is beneficial to developing athletes physically and educating them as to why and how it works. While assisting in the overall improvement of athletes of all ages while targeting balance, endurance, muscular strength, explosive power, speed, agility, and flexibility. Keys to Success: Our keys to success are determination, hard work, motivation, and success. Determination is making the decision to become better each day. Hard work is giving the extra effort to exceed expectations. Motivation is staying committed and toughing it out. Success is reaching your goal and creating new ones. Descriptions of programs 3 Programs Offered: 1. Athlete Speed and agility Training • Max velocity (top speed), acceleration, deceleration, change of direction, Detailed Description of agility program: Athletes will be taught to move in all directions safely and effectively, and most importantly how to stop and shift their body weight properly to perform some of the more complicated movements elite athletes perform on a regular basis. Furthermore, we will also focus on footwork, balance, and coordination to complete and provide the whole package. Detailed description of speed program: Our Speed development classes will break up running into parts and work each segment individually, enhancing one’s running technique which will improve their times overall. 2. Athlete Strength Training • Resistance training with own body weight, free weights, and machines Detailed description of strength and conditioning program: Full body conditioning will be offered to our market; everything from the basic body calisthenics to the more complicated Olympic lifts, kids will enjoy their time getting the results most wanted. Not only will it provide our youths with a good workout but also with the sport specific classes that will increase their strength, consequently improving their abilities in their sport of choice.

5 3. Nutrition education • Educate various age groups on nutrition basics such as reading labels and proper portion sizes Detailed Description of nutrition program: Members and athletes will be able to consult with a registered dietician to make sure they are getting the food they need with their daily training. Our dietician can come up a personalized program for everyone after an evaluation. Members will notice an increase in energy and increased performance in the workouts with the right foods in their diets. Code of Ethics: Our code of ethics focuses on a safe and comfortable environment between staff and athletes to reach the athlete’s highest level of performance. Trainers will have the knowledge and preparation to assure the athletes are getting the best training possible. At all times it is essential to provide a safe environment while exercising. Trainers should serve as a role model for athletes. The trainers should be congruent between actions and words when interacting with athletes while maintaining a professional relationship between both the athletes and parents. Trainers should discourage the use of all illegal performance enhancing drugs. Finally, the trainers should place the athlete’s needs and interests before their own (Krotee 2007).

6 Job Descriptions: Facility Director

Membership Director

Head Dietitian


Front Desk/ Juice bar

Head Trainer




The head of the franchise will be the Facility Director. The facility director will oversee all other employees and have the final say on all decisions made within the franchise. A membership director will sit below the facility director. The membership director will be responsible for making sales and continuing marketing. The facility will then be broken into three branches; Nutrition education, trainers, and part time staff. The nutrition educator will be responsible for education athletes on proper nutrition and various techniques to assist with any dietary changes. The trainers will conduct training sessions focused on maximum velocity, acceleration, change of direction, and strength. Front desk, juice bar, and maintenance staff will all be hired as part time staff. The front


7 desk staff will be responsible for checking in athletes as they arrive, making future appointments, and answering phone calls and emails. The staff at the juice bar will be responsible for making and selling various healthy smoothies and snacks. The maintenance facility will be responsible for keeping the facility clean, including equipment and restrooms. The CPA and second dietitian position are future positions to be field once we reach enough active members. Other trainers may also be necessary to manage the flow of athletes and scheduling availability.

8 Resume: Michael S. Bukowsky, MA, CSCS, NSCA-CPT, IYCA 675 Raritan Rd, Unit1 Clark, NJ 07066 (908) 400-6055 OBJECTIVE

To work as a personal trainer/strength coach in either a school setting or facility

EDUCATION MONTCLAIR ST. UNIVERSITY Montclair, NJ 1/10- present Masters of Exercise Science and Physical Education • Currently pursuing • Expected completion May 2014 KEAN UNIVERSITY Union, NJ 9/04- 5/07 Leadership

Masters of Administration - Educational and Instructional • • •

9/97-12/01 Chester, PA

Interned under my principal for 1 year Helped set up scheduling / budget Passed Principals leaders test (ISLC) in June 07



Bachelor of Science - Health and Physical Education, December 2001 • •

Member of the Kinesiology majors club. Deans List - Fall 2001

EXPERIENCE WASHINTON ELEMENTARY CHOOL, WESTFIELD PUBLIC SCHOOL DISTRICT 1/02 – Present Physical Education Teacher Westfield, NJ • Instruct various sports including basketball, volleyball, soccer and softball. • Incorporate various cooperative activities to help students learn to solve problems together as a class. • Maintain a plan book with activities and instructions for the week. • Keep in contact with parents with web page and PE newsletters • Make presentations to PTO on current topics such as child obesity and fitness


Summer 2000-Present CAMP HORIZONS SUMMER CAMP Livingston, NJ Head Counselor • Supervised the 6-year old age group of the Boys Camp. • Instructed various sports, including baseball, football, soccer and basketball. • Help plan special events for the campers. 10/08- 12/10 Garwood, NJ

PERSONAL BEST FITNESS Personal Trainer • Trained a variety of clients from children, adults, and small groups • Worked as an independent trainer so set up my own appointments and schedule.

3/02- 7/10 Summit, NJ

SUMMIT AREA YMCA Fitness Instructor, Personal Trainer • Work with the members to make sure proper form and technique is being followed. • Trained children and young adults (ages 9-17) for specific sports • Maintained an active client roster for one-on-one personal training



ORGANIZATIONS/CERTIFICATIONS • Member of the National Alliance of Physical Education Recreation and Dance (AAHPERD). • Member of the local NJ AHPERED • Member of the National Strength and Conditioning Association (NSCA) • Certified as a Strength and Conditioning Specialist (CSCS) and as a personal trainer (NSCA-CPT) • Certified as a youth fitness specialist (YFS1) and youth nutrition specialist (YNS) Available upon request

10 Jessica Costello B.S, M.S - (973) 216-8845 Education Montclair State University, Montclair NJ Certificate in Nutrition and Exercise Science-GPA 3.4 Aug 11-Dec 12 Masters of Science in Nutrition Education and Food Science-GPA 3.4 Aug 11May 13 Masters in Exercise Science-GPA 3.5 Jan 12-Present Bloomsburg University, Bloomsburg PA Bachelor of Science in Exercise Science-GPA 3.3 Aug 08-May 11 Randolph High School, Randolph NJ Sept 04- June 08 Experience Volunteer at MMC Exercise Lab Jan 12-Present Assist with research on obesity, data collection of program, calibrate bodpod, assist in exercise physiology lab, help prepare orientation, publicize upcoming events, and compose research posters for presentation at conferences FitCare Jan 13-Present Conduct patient intakes including health background, bloodpressure before, during, and after exercise, bioimpedance, strength assessments, endurance assessments, exercise programs, discuss nutrition habits/knowledge, and discuss ways to improve nutrition and exercise habits Practicum at KidFit Aug 12- Dec 12 Help educate overweight children on nutrition, make and play nutrition education games and crafts, make and interpret food diaries, compare data collection Internship at Velocity Sports Performance May 11-Aug 11 Write lesson plans, teach warm up, acceleration, multidirectional, maximum velocity and cool down for youth, development 1, development 2, adult classes, and professional training Practicum at Bloomsburg High School Jan 11-May 11 Design and coach resistance-training and agility workouts for teams, design resistance-training workouts for individual athletes, assist individual athletes in the weight room Employment UK Elite Soccer (Office Administrator)-Full time May 10- Present Answer phones/emails, register campers, room assignments, prepare balls and shirts, camper health forms, player carding, set up programs, quickbooks, database updates, staff licensing West Morris YMCA (Swim Instructor)-Part time Jan 07-Aug 09 Teach young children how to swim, teach proper stroke techniques to children, teach diving techniques, teach water safety, teach children with disabilities how to swim and dive Vector Marketing (Salesperson)-Part time May 09-Aug 09 Answer phone calls, make product sales, and attend weekly meetings Certifications CPR, AED, First Aid, F-license (soccer coaching) Organizations

11 ACSM, NASPEM, SNEB Skills Microsoft Excel, Microsoft Word, Microsoft Publisher, Microsoft Powerpoint, Quickbooks, Scheduling programs, Bloodpressure intake, Bioimpedance intake, Strength and Endurance tests Volunteer Miscellaneous Sept 07-Present Christopher Reeves Foundation, Super Hero 5K, Randolph Memorial and Labor Day Tournament, Future Rams Camp, Kaleidoscope for Hope, Elementary tutoring, Special Needs Note taking, John Dasilva Memorial Foundation, Morristown Medical Center, Morristown Family Event, Get Out-Explore-Get Fit, Health Fair, Turkey Trott Exercise Science Club Aug 08-May 11 Attend biweekly meetings and assist different organizations, high schools, and the community such as the Health symposium, American heart association, and Smoke out DASL- Campus Leadership Jan 09- May 11 Attend biweekly meetings and participated in various organizations including flavors of the world, breast cancer walk/awareness, Broffee memorial, Christmas boxes, the big event References Available upon request.

12 Justin Procaccino 52 Parkview Ave Belleville, New Jersey 07109 Phone: (973) 302-4715 Cell : (973) 495-0025 E-mail : LJPROC33@GMAIL.COM OBJECTIVE: To further my knowledge in strength and conditioning, and develop my skills in providing professional training advice with an emphasis on working with athletes EDUCATION: Graduate School- Montclair State University 09/ 2011-5/20/13 3.5 G.P.A Major: Exercise Science MASTER OF ARTS in Exercise Science Montclair State University 09/ 2006-08/2009 3.34 G.P.A Major: Exercise Science Bachelor of Science in Exercise Science Saint Peter’s College, Jersey City, New Jersey 09/2005 – 05/2006 3.7 G.P.A. Major: Undeclared RELATED COURSES -Aerobic and Anaerobic Conditioning -Kinesiology -Anatomy and Physiology -Fitness Assessment and Exercise Prescription --Nutrition -Physiology of Exercise HONORS: College, 2005

Academic Excellence Achievement award, Saint Peter’s - Dean’s List- Fall and Spring semester Saint Peter’s

College, 2005-2006 - Dean’s List- Fall semester Montclair State University, 2007 RELATED EXPERIENCE: 360 Fitness Performance Sports June 2012

13 To Director of Performance- Athletic Performance Specialist, emphasis in training athletes. Present United States Air Force- Fitness Assessment Cell July 2010 to active duty personnel. To April 2011

Administering comprehensive health and fitness evaluation

Parisi Speed School May 2009 athletes. To July 2010

Athletic Performance Specialist, with emphasis in training

NJSIAA Approved Basketball Official November 2005 games. To Present

Work part-time refereeing high school basketball - Sports and recreation Background NJSIAA Approved Umpire Baseball/Softball

April 2005 softball games. To Present

Work part-time umpiring both high school baseball and

September 2007 To March 2008 population.

New York Sports Club, Jersey City, NJ -Personal Trainer Designed workouts and goals for a corporate

April 2007 To September 2007

Signature Fitness, Belleville, NJ -Personal Trainer Designed workouts, diet plans, and other training sessions, as well as focus on specific problems (i.e. injuries, obesity, etc.) for gym members.

- Sports and recreation Background



REFERENCES: Available upon request

14 Hiring Process: After a position opens the position will be publicized using various career search websites such as Resumes received will be reviewed by the current head of the respective department, looking for previous education, certifications, and experience in the field they are applying for. The individuals with resumes that seem to fit our needs will be called in for an interview. The current head of the respective department will hold the interview. Interviews and resumes will again be reviewed and those we are still interested in and we will ask for a reference list. We will follow up with the applicant’s references and call back for a second interview. The second interview will be held with the head of the respective department and the facility director. At that point there will be a final review of the remaining applicants and a position will be offered to the one best fit. Communication: Communication is expected to be constant between all employees, especially individuals within the same department. Any issues should be reported to their direct superior. All issues should be handled within the subgroup. If an issue cannot be resolved then the facility director should be contacted. Monthly meetings will be held each month with mandatory attendance of all employees to keep everyone on the same page, make new goals, and continue success. Any miscellaneous subjects such as recommendations or issues would also be brought up during this time. Running a Meeting: Begin the meeting with any topics that are emergencies or with old business. If no emergencies are present begin with the most important topic and new business. Each meeting will have a printed out syllabus of the day’s topics. The minutes will be

15 recorded by the membership director and filed away for future reference. The director will run the staff meetings.

His job is to keep the meeting on track regarding the topics

and time; however everyone’s input should be encouraged and acknowledged. Meetings should be held as a company once a month while mini-meetings should be held within subgroups one to two times between each company meeting. Evaluations: Athletes will be evaluated using pre and post testing. Athlete testing will test flexibility, strength, agility, and maximum velocity. Collected data will be analyzed and compared to previous test results along with the national normal values for that age and gender. Athlete combines can also be conducted to evaluate the athlete’s current standing. The training staff will be evaluated on the quality and quantity of training sessions. They will be expected to set realistic goals and once those goals are met new ones will be made. An observation and review of each employee will be completed biannually. A meeting with the individual to discuss the observation results, make corrections, and make recommendations will be scheduled the week following the observation.

16 Budget: Code 1001 1002 1003 1004 1005 1006 1007

1101 1102 1103 1104 1105 1106 1107 1108 1109 1110 1111 1112 1113 1114 1115 1116

Budget Current Year 2013

Projected 2014

Projected 2015

216000 144000 7500 10000 20,000 245000 25000 667500

240000 160000 10000 18000 41000 350,200 30000 849200

288,000 180000 15000 28000 65000 442,900 40000 1058900

Expenses Lease w/ utilities Salary Full-time Salary Part-time Office Supplies Continuing Education Travel Expenses Verizon Triple Play Maintenance Liability Insurance Health Insurance Concession Supplies Misc. Supplies Signage Advertisement Website Maintenance Facility Repairs

17,190 269000 18000 2400 2100 1500 2400 24000 50000 4000 6000 3000 1000 3000 4000 6000

18090 285000 36000 2750 2700 2400 2750 26400 60000 5500 7000 4000 1250 4000 5000 7000

19000 297000 48000 3000 3300 3000 3000 29000 75000 6900 8000 5000 1500 5000 6000 8000

Total Expenses Capital Budget Total Expense a Year

413,590 161,551 575,141









Description Revenue Sports Performance Personal Training Nutrition Counseling Birthday Parties Field Rentals Membership Consession Total

(Sewing 2009)

17 Purchase Order:

RECEIPT P.O Box 8090 Cranston, RI 02920-0090 (401) 942-9363 Toll Free 1-800-556-7464 Toll Free Tax 1-800-682-6950 e-mail: mfathletic ________________________________________________________________________ ________________________________________ SHIP TO: Warrior Athletic Customer # Invoice Date Order # Performance 100212370 July 18, 2013 100 American Ave 148693-0 Montclair NJ Bill to: Warrior Athletic Performance 100 American Ave Montclair NJ LN # DESCRIPTION ORDERED: PRICE: AMOUNT: Item Product Qty. Price Total # Equipment 1401 Platforms 4 745 2980 1402 Power racks 4 2400 9600 1403 Bumper Plate Set 12 480 5760 1404 Plates set 8 560 4480 1405 Bars 8 400 3200 1406 Dumbbell Sets 2 2553 5106 1407 Sleds 6 225 1350 1408 Prowlers 3 400 1200 1409 Treadmill 12 2000 24000 1410 Stationary Bikes 6 500 3000 1411 Plate Loaded Hammer Strength 1 3000 3000 1412 Plate Loaded Hammer Strength 1 3000 3000 1413 Plate Loaded Hammer Strength 1 3000 3000 1414 Plate Loaded Hammer Strength 1 3000 3000

18 1415 1416 1417 1418 1419 1420 1421 1422

Plate Loaded Hammer Strength Plate Loaded Hammer Strength Plate Loaded Hammer Strength Plate Loaded Hammer Strength Plate Loaded Hammer Strength Plate Loaded Hammer Strength Plate Loaded Hammer Strength Plate Loaded Hammer Strength

1 1 1 1 1 1 1 1

Total: Discount 10%: Taxes: Shipping: AMEX payment:

3000 3000 3000 3000 3000 3000 3000 3000

3000 3000 3000 3000 3000 3000 3000 3000 96,676 9667.60 6300 15,551.33 $108,859.73

(O’Rourke, 2010) Facility/Inventory: All equipment will be included on an excel spreadsheet to keep track of our inventory. The facility always knows what we have to offer clients. All receipts are stored in the office incase something needs to be fixed or replaced. All programs offered by Warrior Athletic Performance are tracked on our computer server system with the times offered with instructors assigned to them. All schedules of the trainers, dietitian etc are kept on the computer system to monitor how many classes were taught/ canceled etc. Everything is tracked so incase of a problem, we have proof.

19 Floor Plan:

The floor plan includes various areas to meet different specialties such as a track, multipurpose field, storage, weight room, locker rooms, lounge, offices, and bathrooms. There are various emergency exits available throughout the premises. Liability: Liability is being responsible for something by law. Tort is a wrongful act leading to liability. Negligence is the failure to exercise the care toward others, which a reasonable or prudent person would do in the circumstances All athletes will complete a Par-Q and waiver & release form prior to participating in any exercise training or testing. All exit signs in the facility will be clearly lit with primary and secondary evacuation routes marked throughout the facility. There will be security cameras in common areas including inside and outside the facility. Lockers will be available for rent in both locker rooms. All trainers will have current certifications in first aid and AED. An AED machine will be stored on a wall of the weight room. There will be pads hung on the walls at both ends of the track. All equipment will be cleaned regularly by the maintenance staff and checked for proper

20 function regularly by the trainers. All athletes will be carefully supervised during sessions (10:1 ratio) and are to remain in the waiting area until their session begins. WAIVER & RELEASE FORM Because physical exercise can be strenuous and subject to risk of serious injury, we urge you to obtain a physical examination from a doctor before using any exercise equipment or participating in any exercise activity. You agree that by participating in physical exercise or training activities, you do so entirely at your own risk. Any recommendation for changes in diet including the use of food supplements, weight reduction and/or body building enhancement products are entirely your responsibility and you should consult a physician prior to undergoing any dietary or food supplement changes. You agree that you are voluntarily participating in these activities and use of these facilities and premises and assume all risks of injury, illness, or death. We are also not responsible for any loss of your personal property. You acknowledge that you have carefully read this “waiver and release� and fully understand that it is a release of liability. You expressly agree to release and discharge the trainer or instructor from any and all claims or causes of action and you agree to voluntarily give up or waive any right that you may otherwise have to bring a legal action against the trainer or instructor for personal injury or property damage. To the extent that statute or case law does not prohibit releases for negligence, this release is also for negligence. If any portion of this release from liability shall be deemed by a Court of competent jurisdiction to be invalid, then the remainder of this release from liability shall remain in full force and effect and the offending provision or provisions severed here from. By signing this release, I acknowledge that I understand its content and that this release cannot be modified orally. Signed: __________________________________ Printed Name: _____________________________ Dated: ___/___/___

(Whaley 2006)


Physical Activity Readiness Questionnaire (PAR-Q) and You Regular physical activity is fun and healthy, and increasingly more people are starting to become more active every day. Being more active is very safe for most people. However, some people should check with their doctor before they start becoming much more physically active. If you are planning to become much more physically active than you are now, start by answering the seven questions in the box below. If you are between the ages of 15 and 69, the PAR-Q will tell you if you should check with your doctor before you start. If you are over 69 years of age, and you are not used to being very active, check with your doctor. Common sense is your best guide when you answer these questions. Please read the questions carefully and answer each one honestly: YES


Check YES or NO:

If you answered:


Has your doctor ever said that you have a heart condition and that you should only do physical activity recommended by a doctor?


Do you feel pain in your chest when you do physical activity?


In the past month, have you had chest pain when you were not doing physical activity?


Do you lose your balance because of dizziness or do you ever lose consciousness?


Do you have a bone or joint problem that could be made worse by a change in your physical activity?


Is your doctor currently prescribing drugs (for example, water pills) for your blood pressure or heart condition?


Do you know of any other reason why you should not do physical activity?

Talk to your doctor by phone or in person BEFORE you start becoming much more physically active or BEFORE you have a fitness appraisal. Tell your doctor about the PAR-Q and which questions you answered YES. • You may be able to do any activity you want – as long as you start slowly and build up gradually. Or, you may need to restrict your activities to those which are safe for you. Talk with your doctor about the kinds of activities you wish to participate in and follow his/her advice. • Find out which community programs are safe and helpful for you.

NO to all questions If you answered NO honestly to all PAR-Q questions, you can be reasonably sure that you can: • Start becoming much more physically active – begin slowly and build up gradually. This is the safest and easiest way to go. • Take part in a fitness appraisal – this is an excellent way to determine your basic fitness so that you can plan the best way for you to live actively.

Delay becoming much more active: • If you are not feeling well because of a temporary •

illness such as a cold or a fever – wait until you feel better; or If you are or may be pregnant – talk to your doctor before you start becoming more active.

Please note: If your health changes so that you then answer YES to any of the above questions, tell your fitness or health professional. Ask whether you should change your physical activity plan.

Informed use of the PAR-Q: Reprinted from ACSM’s Health/Fitness Facility Standards and Guidelines, 1997 by ACSM

22 Advocating for your profession: -Brochure: will be created and advertised in grocery stores and other retailersabout our organization. They will also be located once you enter our facility so it could be taken home to learn more what we are about. We will use the 6 P’s of marketing: -PRODUCT/PROGRAM: Why is our facility is better then the competition? We offer a state of the art facility with top notch equipment and highly qualified trainers. We will meet the individual needs of each athlete/client and treat them like family. Our trainers are here to assist you and get the most out of your workout. We offer nutritional services that are tailor made for each individual to ensure they are getting what they need. -PUBLIC IDENTIFICATION: How will the community know we are here? We will make a presentation at the town meeting to inform the community of our new place. During our grand opening week, we will having some open houses so the community can see what we are all about. There will be free classes and demos plus some give a ways. A tour of the facility will be included with all pricing, promotions etc shared. -PRICING STRATEGIES: How will we set up our prices? Our membership person will do research on other facilities (ex New York sports club, retro fitness) to see what’s a comparable price for membership. Our facility director will have done research on other sports performance places (ex Parisi, Test) to see their prices and what’s included in it. Our goal is to give you the most for your money and want you coming back for more. -PLACE OR DISTRIBUTION STRATEGIES: How will the community know we exist? Brochures will be created and be distributed in supermarkets and retailers throughout the community. Also, our website is up and running and lets people see our place from a computer. We have also budgeted for advertising and will place an ad in a newspaper plus a short commercial on TV.

23 -PROMOTION STRATEGIES: What are some strategies to help our business the first year? There will be deals if you join during open houses plus discounts for referring other people to our facility. Specials will be run periodically throughout the year to entice people to come check us out. Every perspective person will receive a tour of the facility plus a card for “1 session free” to be used for any program we offer including nutritional services. We fell once you come through the door and see what we are about, you will be hooked -PRODUCTION/PROGRAM STRATEGIES: How will our programs be marketed to let the community know what we offer? Our packages offered meet the needs of athletes, individual people and team trainings. Through our brochure, website, and presentations, the community will know what is offered and details of each plus the prices to ensure they know what the product they are receiving. We feel our services are top notch and with a dietitian on site, we now add the dimension of proper food intake knowledge to ensure the athletes/ clients are eating the correct foods to go with the proper training they will receive. The public will know why our facility is different and why they should choose us when choosing a place -Website: Summary: Warrior Athletic Performance is a newly formed organization that provides nutrition education, strength training, and speed training for athletes looking to take their game to the next level. Throughout each of your short careers in the fitness industry, we have learned many things. Our education in the related fields has given us the knowledge and confidence to open a facility that meets the individuals’ needs of our clients that will

24 ensure them the best possible experience. All of us will bring something different to the table as we look to grow our business. We know running a business takes time, patience, and most important lots of dedicated work. We feel that we have a good blueprint plan in place to get us started with the work ethic to go with it and as we strive to build up Warrior Athletic Performance, more changes will have to be made to hope make this business a resounding success.

25 Bibliography: Gershom, Richard. "Improve Successful Outcomes." ACSM's Health & Fitness Journal 11 (2008): 27-30. Print. Krotee, March. Management of Physical Education and Sport. 13th ed. Madison: McGrawHill, 2007. Print. O'Rourke, Bryan. "Selecting Equipment to Meet Your Facility Needs." ASM's Health & Fitness Journal 14 (2010): 29-32. Print. Sewing, Judy. "Managing Change in Uncertain Economic Times." ACSM's Health & Fitness Journal 13 (2009): 23-27. Print. Whaley, Mitchell H., Peter H. Brubaker, Robert M. Otto, and Lawrence E. Armstrong. ACSM's Guidelines for Exercise Testing and Prescription. Philadelphia, PA: Lippincott Williams & Wilkins, 2006. Print.

management manuel  

final project for PEMJ 508