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VOICE AND TONE Volly’s voice is an essential component of all campaign elements, its correct use sets a trustworthy tone in the brand. Volly adopts the tone of an expert and reliable business advisor. One that is well established, yet strives for conitnuous innovation and provider of the latest technolgies that will output better value for businesses. This tone used sets the stage to create a relationship of reability, trust, and convenience between companies and their end consumers. As a result Volly is viewed as the one stop source to solve all personal and financial transactions needs.

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3.0 STYLE GUIDE

COLOR PALLETE The Volly color pallete consists of bright and vivid Oranges; modern, technology-representative Greys, and a reliable Blue. Complemented with White background colors and Black accents or text. Volly campaign elements should only appear in the correct color pallete presentation as set forth in the this style guide.

C:0 M:75 Y:100 K:0 HEX #F26522 R:242 G:101 B:34 PANTONE: 7417 C

C:0 M:35 Y:85 K:0 HEX #FBB040 R:251 G:176 B:64 PANTONE: 143C

C:0 M:0 Y:0 K:70 HEX #6D6E71 R:109 G:110 B:113 PANTONE: 425 C

C:0 M:0 Y:0 K:20 HEX #D1D3D4 R:209 G:211 B:212 PANTONE: 3C

C:85 M:50 Y:0 K:0 HEX #1B75BC R:27 G:117 B:188 PANTONE: 285 C 3


IMAGERY The Volly brand imagery depicts the end consumers’ lifestyle. Volly seeks to portray the multiple demographics of all potential end users, as well as how Volly is relevant to their lives and brings value to companies in various markets that service them. The images of end consumers show them as part of the x and y generation, both male and female. The individuals may be characterized as technology driven, they live a fast paced life, appreciate convinience and security, they like to manage the flow of their information and value their leisure time over everyday mundane tasks.

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3.0 STYLE GUIDE

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TYPOGRAPHY The typefaces selected for all Volly campaign elements are Futura Condensed Medium and Micrsoft Sans Serif.Both of these typefaces are part of the Sans Serif family. The typefaces can be defined as clean, distinctive and legible. The typeface is primary used in a Condensed Medium weight and reflects Volly’s modern attributes.

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3.0 STYLE GUIDE

HEADLINES Futura Condensed Medium

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SUBHEADINGS Microsoft Sans Serif

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

BODY COPY Futura Condensed Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 7


LOGO STANDARDS The Volly logo embodies the essence of the Volly brand and projects the versatility of the platform. It is important to consistently apply the Volly logo in every brand deliverable. Following guideline specifications will ensure that the logo standards will be used properly.

Logo Colors

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YELLOW C:0 M:0 Y:100 K:0 R:255 G:242 B:0

RED C:0 M:100 Y:100 K:0 R:237 G:28 B:36

PURPLE C:75 M:100 Y:0 K:0 R:102 G:45 B:145

BLUE C:85 M:50 Y: 0 K:0 R:28 G:117 B:188

GREEN C:85 M:10 Y:100 K:10 R:0 G:148 B:68


3.0 STYLE GUIDE

Logo Variations

Clear Space

The Volly logo has variations to accomodate the many campaign deliverables that will feature the brand.

The integrity of the Volly logo must be protected, thus it should never be crowded by other elements . The Volly brand logo should have the minimum amounts of space around it.

1.Color Signature with Tagline 2. Color Signature wihtout Tagline 3. Black and White with Tagline 4. Black and White without Tagline

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MEDIUM SPECIFIC STANDARDS All Volly brand deliverables should display the correct usage of the Volly voice and tone, typography, images, colors and logo standards as specified in this style guide.

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3.0 STYLE GUIDE

Volly Web Banner

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Style Guide Wk.3