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IMAGERY The Volly awareness campaign imagery depicts the end consumers’ lifestyle. Volly seeks to portray the multiple demographics of all potential end users, as well as how Volly is relevant to their lives and brings value to companies in various markets that service them. The images of end consumers show them as part of the x and y generation, both male and female. They are technology driven, they live a fast paced life, appreciate convinience and security, they like to manage the flow of their information and value their leisure time over everyday mundane tasks.

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3.0 STYLE GUIDE

Examples

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COLOR PALLETE The Volly color Pallette consists of bright and vivid Oranges, modern, technology representative Greys, and a reliable blue. Complemented with White and Black accents or text. Volly campaign elements should only appear in the correct color pallete presentation as set forth in the this style guide.

C:0 M:75 Y:100 K:0 HEX #F26522 R:242 G:101 B:34 PANTONE: 7417 C

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C:0 M:35 Y:85 K:0 HEX #FBB040 R:251 G:176 B:64 PANTONE: 143C


3.0 STYLE GUIDE

C:0 M:0 Y:0 K:70 HEX #6D6E71 R:109 G:110 B:113 PANTONE: 425 C

C:85 M:50 Y:0 K:0 HEX #1B75BC R:27 G:117 B:188 PANTONE: 285 C

C:0 M:0 Y:0 K:20 HEX #D1D3D4 R:209 G:211 B:212 PANTONE: 3C

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TYPOGRAPHY The typefaces selected for all Volly campaign elements are Futura Condensed Medium and Micrsoft Sans Serif. Both of these typefaces are part of the Sans Serif family. The typefaces can be defined as clean, distinctive and legible. The typeface is primary used in a Condensed Medium weight and reflects Volly’s modern attributes.

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3.0 STYLE GUIDE

Headlines Futura Condensed Medium

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Subheadings Microsoft Sans Serif

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Body Copy Futura Condensed Medium

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 7

Sierra 10.2.2b R  

The images of end consumers show them as part of the x and y generation, both male and female. They are technology driven, they live a fast...

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