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NEW DIGITAL Advertising Rates Editorial Content Publishing Schedule Mechanical Requirements OFFERINGS!

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THE OFFICIAL MAGAZINE OF THE ASSOCIATED GENERAL CONTRACTORS OF TEXAS MAY/JUNE 07

THE OFFICIAL MAGAZINE OF THE ASSOCIATED GENERAL CONTRACTORS OF TEXAS

TRANSPORTATION CHAIRMAN

Speaks on Controversial Issues AGC of Texas on the National Front 80th Session of Legislature Sure to be a Cliffhanger

e d a t m i ki media k


MAY/JUNE 07

JULY/AUGUST 07

THE OFFICIAL MAGAZINE OF THE ASSOCIATED GENERAL CONTRACTORS OF TEXAS

MARCH/APRIL 07

THE OFFICIAL MAGAZINE OF THE ASSOCIATED GENERAL CONTRACTORS OF TEXAS

THE OFFICIAL MAGAZINE OF THE ASSOCIATED GENERAL CONTRACTORS OF TEXAS

TxDOT Explores Ways

TO KEEP TEXAS MOVING 80th Session of Legislature Topsy Turvy

TRANSPORTATION CHAIRMAN

Speaks on Controversial Issues

Developing Effective Concrete Specifications

Texas

AGC of Texas on the National Front

in a Globalized Economy

80th Session of Legislature Sure to be a Cliffhanger

Advantages in Advertising Infrastructure magazine is the official industry publication for those professionals involved with highway, heavy industrial, municipal utility and underground construction. Reach an audience of more than 3,000 that influence or make purchasing decisions – from the services of a construction manager to specifying the guard rail. Enjoy access to a more than $5 billion industry – readers of Infrastructure are responsible for more than 95% of the public and private construction for highways, heavy industrial facilities and underground structures within the state of Texas.

HIGH TECH

Readership Profile For many years, our readers have depended upon our magazine for the latest in-depth news and information affecting the highway and heavy construction industry. Our magazine has grown to more than 3,000 readers who are involved with highway, heavy industrial, municipal utility and underground construction. Our readers represent all facets of the construction industry, including engineering and architectural firms, developers and owners, general and specialty contractors, city and county governments and the Texas Department of Transportation. Our readers are an integral part of the purchasing decisions representing the following positions:

• Public & Private Owners

• Contractors & Project Managers

Strengthen your business relationship by being part of one of the key information sources for the industry of highway and heavy construction.

AGC and TxDOT Go

• Civil & Highway Engineers

• Texas DOT Managers & Planners

• Public Works Officials

• Municipal Superintendents


About AGC of Texas The Associated General Contractors of Texas, holding three separate charters from three national trade organizations, was organized to represent the interests of companies that are involved in highway, heavy industrial, municipal utility and underground construction.

Our organization is the conduit

for influencing sound legislation that affects the construction industry in Texas and provides a broad spectrum of technical and educational programs for its members.

Editorial Calendar

Infrastructure tracks industry trends, presenting new ideas and programs while monitoring changes in laws so readers are kept up-to-date. Vital topics regarding highway construction, legislation, worker’s compensation, safety and more is presented between the covers. Our calendar for 2009 covers a variety of dynamic topics and events for our readers.

January/February 2009

July/August 2009

Advertising Deadline: January 14, 2009

Advertising Deadline: May 21, 2009

Publication Date: February 2009

Publication Date: July 2009

Issue Focus: Meet the New President,

Issue Focus: 4th Annual Texas Transportation

President-Elect and 2009 Board Members.

Forum Review.

March/April 2009

September/October 2009

Advertising Deadline: February 26, 2009

Advertising Deadline: August 17, 2009

Publication Date: April 2009

Publication Date: September 2009

Issue Focus: AGC of Texas Legislative Agenda

Issue Focus: The 26th Annual AGC of Texas

for the 80th Legislature.

Trade and Equipment Show Preview; Scholarship Recipient Testimonials.

May/June 2009

November/December 2009

Advertising Deadline: April 21, 2009

Advertising Deadline: November 5, 2009

Publication Date: June 2009

Publication Date: December 2009

Issue Focus: 4th Annual Texas Transportation

Issue Focus: The 26th Annual AGC of Texas

Forum Review: A Closer Look at the Breakout

Trade and Equipment Show Highlights; Project

Sessions.

* Publication schedule and content subject to change.

Messages President’s Message • Executive Vice President’s Report

Departments The Good Roads Vew • Creating Tommorow Today • Field Reports • Associate Division News • Around the State • Membership Calendar • Contractors Resource


Advertising Rates Black/White Size 1X 3X 6X Full Page

$ 1,129

$ 1,049

$ 979

2/3 Page

$ 929

$ 869

$ 819

1/2 (Island)

$ 819

$ 769

$ 709

1/2 Page

$ 779

$ 729

$ 669

1/3 Page

$ 549

$ 509

$ 479

1/4 Page

$ 439

$ 419

$ 399

1/6 Page

$ 329

$ 319

$ 309

1/8 Page

$ 289

$ 279

$ 269

Cover and Premium Positions Size

1X

3X

6X

Double Page Spread $1,969

$1,829

$1,699

Inside Front Cover

$1,689

$1,569

$1,459

Inside Back Cover

$1,469

$1,369

$1,269

Outside Back Cover $1,789

$1,669

$1,559

Guaranteed Position: Please add 15% to the Black & White Rate

Color Rates One Process Color

$300.00

Matched Color

$450.00

Four Color

$600.00

50% Color Discount for 1/2 page & smaller

Advertising Agencies: All prices are quoted as net rates Advertising Inserts: Prices available upon request


Advertising Rates Overview AGC Tx now offers digital enhancements for our print advertisers. After placing a print ad in Infrastructure, these upgrades are available to further the impact of your ad in our online digital edition.

$

50

Basic Hyperlink: Hyperlink your entire ad or components within it to give readers fast, convenient access to your site.

$

75

Hyperlink UPGRADE: Your advertisement will be more attractive with Flash animation. Purchase one of the four hyperlink upgrades to draw readers’ attention to your ad and bring potential customers to your site: - Pulsate: Flashes your ad or link. - Frame: zooms in on your ad or link when the reader’s mouse passes over it. - Fade: fades your ad or link from white to visible when the reader’s mouse passes over it.

$

250

Video/Audio Files: Generate greater awareness of a product or promotion and provide additional information right at the point of contact in Infrastructure online by embedding a video or sound into your digital ad. Not only will your ad provide multimedia information, but it will draw your readers’ attention even more. Complimentary design/creative services are not available for video/audio files. Please see the following page for file submission specifications.

$

1,000

$

1,500

eToolbar Digital Package: The eToolbar Digital Package includes your company logo at the top of the screen, a Hyperlink upgrade and a listing in the Interactive Index to Advertisers. With one exclusive eToolbar logo per online issue, your logo, linked to your website, will remain at the top of the screen, where it will be visible on every page of the site. This package upgrades a print ad of any size or coloration. Please see the following page for eToolbar logo specifications. Digital Issue Sponsorship: As the digital issue sponsor, yours will be the first name seen when customers open the digital edition. Sponsorship places your full-page ad to the left of the cover on the site’s introductory page, and includes one Hyperlink upgrade with the effect of your choice. All readers must pass through this cover-spread portal to begin viewing the digital edition. You must purchase a full-page ad in the corresponding print issue of Infrastructure to be the digital issue sponsor. Interactive Index to Advertisers: (Included with any web purchase) Automatically redirects to your ad within Infrastructure for further visibility.


Mechanical Requirements

Advertising Sizes AD SIZE

WIDTH

DPS Bleed

17”

11.125”

Full Page Bleed

8.625”

11.125”

Full Page

7”

9.5”

2/3 Vertical

4.583”

1/2 Horizontal Full page

1/2 Vertical

2/3 Vertical

1/3 Square

1/2 Horizontal

DEPTH

9.5”

7”

4.583”

4.583”

7”

1/3 Page Square

4.583”

4.583”

1/4 Horizontal

4.583”

3.33”

1/4 Vertical

3.333”

4.583”

1/6 Vertical

2.167”

4.583”

1/8 Horizontal

3.333”

2.167”

1/2 Vertical

1/4 Horizontal

Production Specifications

Digital Files: Preferred file format is Adobe PDF,

1/4 Vertical

1/6 Vertical

1/8 Horizontal

provided all fonts are embedded and all color is converted to CMYK. ALL IMAGES MUST BE 300 DPI. The publisher assumes no responsibility for images provided at less than 300 dpi. Color ads should include a color proof. The publisher assumes no responsibility for ads where no proof has been provided. DO NOT USE PICTURES FROM A WEBSITE, unless the website explicitly states that these images are intended for use in print. Any file over 10 MB in size should be uploaded to our ftp site. Please contact your sales representative for information.

PROOFS: Any changes beyond second proof will have a surcharge of $50 for each additional proof.

Mechanical Requirements size in inches

Width

Depth

Published by MediaEDGE Communications, LLC for AGC of Texas

Trim Size Live Area

For additional information contact:

Digital Specifications

Trevilynn Blakeslee

VIDEO formats accepted: AVI, MPG or MPEG, MOV and WMV.

Tel: (877) 234-1863 ext. 6701 trevilynn@mediaedgecommunications.com

8.375” x 10.875” 7.5” x 10”

AUDIO formats accepted: MP3, WAV and WMA.

eToolbar logo must be 150 x 30 pixels in JPEG format only. Introduction Page Sponsorship ads are a full page PDF. Audio clips will play automatically. Ad animation of any format may run for a maximum of thirty seconds.


Trade & Equipm en t

AGC

ow

Austin Convention Center October 19 – 20, 2009

fT

as ex

Sh

TEXAS ON THE FAST TRACK

o

Advertise in the 26th Annual AGC of Texas Trade and Equipment Show Program!

TEXAS ON THE FAST TRACK

Attendees

The 2008 Trade & Equipment Show featured over 95 exhibitors, and with the $2.25 billion stimulus infusion for infrastructure, this year’s show is sure to be bigger and better in every way. Attendees need your products and services to put their business on the fast track in preparation for a letting that nearly doubles that of 2008. The 2009 Program will be mailed with the September/October issue of Infrastructure magazine with a distribution of 3,000.

Digital Version

The 2009 Trade & Equipment Show Program is the first to be featured in an online edition as well as in print. In combination with your print ad, digital advertising is the best way to get attendees to notice and remember your company at the Trade Show. This technology enables attendees to not just read, but experience the trade show information, with hyperlinked advertising, sound, videos, and an interactive floor plan linking your booth to your company name and booth listing information. Viewers can even save and print clips that they want to view again later, giving your company extra exposure even after the show has ended. Don’t miss out on this valuable and cost-effective advertising opportunity! *Digital upgrades are only available to print advertisers.

Additional Advertising Opportunity!

$150 Pop-Up Link in Interactive Floor Plan: Place your booth listing or company logo in a mouseover pop-up, linked to your listing’s page in the program or your company’s website. When a viewer glides over your booth number on the show floor plan, your listing or logo will pop up, instantly displaying your contact information or branding for a lasting impression. As a bonus for buying a pop-up link, you will also receive a link to your website in your booth listing.

Published by MediaEDGE Communications, LLC for AGC of Texas For additional information contact: Trevilynn Blakeslee Tel: (877) 234-1863 ext. 6707 trevilynn@mediaedgecommunications.com

Infrastructure Media Kit 2009  

Media kit for Infrastructure magazine and Trade Show 26, 2009

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