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MADELEINE BELVAL An original portfolio of work


MADELEINE BELVAL

14 3 0 N W P E T T Y G R O V E S T . A P T . 4 0 3 C | P O R T L A N D , O R | B E LVA L @ U O R E G O N . E D U | ( 4 2 5 ) 3 01.12 7 3

EDUCATION

ACHIEVEMENTS

Product Design, Bachelor of Fine Arts | 2014 Business Administration Minor University of Oregon | Eugene, OR | Portland, OR

Dell Social Innovation Challenge | Winter 2014 Semifinalist

EXPERIENCE NIKITA Clothing Internship | 2014-present Product development and marketing internship in which I have been introduced to inter-workings of a large, internationally distributed apparel/ action sports company and gained a thorough understanding of the product creation process. Digital Craft Internship | Summer 2013 Graphic design internship in which I was responsible for producing informational documents to explain laser cutter guidelines and file setup. NapRabbit Sales| Summer 2012-present Took a product from idea, to market. Designed NapRabbit ceramic napkin holder, analyzed costs of production, created a ceramic mold, produced a series of the product, formulated packaging, negotiated with buyer, met the buyer’s order, and successfully sold product at the Bellevue Art Museum in Bellevue, WA. Design for America Internship | Summer 2013 Part of a small self-motivated design team working to bring product MELO into implementation to create tangible social impact. MELO is a sensory environment for children with autism aimed at creating meaningful interactions in a classroom environment. Supported by Design for America through active mentorship, professional development opportunities, and financial resources.

Seoul International Design Competition | Summer 2010 Short listed in the “Design for All” category University of Oregon Dean’s Scholarship | 2009-present Deans List | Every Semester 2009-present

SKILLS Computer Skills Adobe Illustrator, Photoshop, InDesign, Rhino, SolidWorks, Keyshot, Dreamweaver, Microsoft Office Design Skills Sketching, prototyping, CNC milling, computer aided design, moldmaking

VOLUNTEER

Youth Art Exhibit Team Member | Summer 2012 Worked as part of a team to solicit and collect youth art for an exhibit at the Kirkland Summerfest; created a cohesive display of the work. Assistant Youth Art Instructor | 2007-2009 Planned lessons, supervised, and instructed children ages 6-13 on a range of mediums including painting, charcoal, and sculpture at HopeLink summer art camps.


Aqua Pod

UNDERSTANDING

Users


Isabell e Pai nts a nd  Ga rd

or utdoch O r o un tdo y L al

Beach

M 12 P

12 A

t

ee

ou M R

     

Re s t

P

I s a b e ll e Cooks

    

6 PM

Rest

   

n

M

Uses gardening as a time to gather inspiration and unwind

DAY IN THE LIFE O P u

I s a b e ll e Cooks M

6 A

E Din at ne r

outeen AM R

6 PM

Close bond with daughter Love of the outdoors

elle Isab ands Err

10 year old daughter named Gabriela

ds

Lives in Sao Paulo, Brazil

s en

Isabelle Enter tain s Fr ien

M 12 P

45 year old artist/single mother

belle i & Isa Gab lay Time P

AM Routeen

MEET ISABELLE

WEEKDAY M

WEEKEND

ds

ien Fr r d s n r t ai ya  Ente u r t Isabelle     the Co           M

Most concerned with daughter’s personal growth

in

12 A

Fun loving personality

E Din at ne r

6 A


HOW CAN ISABELLE SHARE HER LOVE OF GARDENING WITH HER DAUGHTER?

PLAYFUL BURST

ORGANIC FORMS, HARD AND SOFT MATERIALS, QUIRKY THEMES AND POPS OF COLOR

SOLUTION: THE AQUA POD

PLAY

LEARN

GROW


PARENTS TEACH PROPER WATERING THROUGH OUTDOOR PLAY THE PRODUCT FAMILY Water reservoir backpack Wrist blaster Color-change plant targets (two varieties)


Parents can fill the child’s backpack while they wear it

PARENTS PLACE THE COLOR CHANGE TARGETS IN APPROPRIATE AREAS OF THE GARDEN More water icons indicate plants that need more watering

Water flow is adjusted by turning the front dial

Pushing the handle forward pulls water in, pulling back shoots water out


Bloom Shoes

UNDERSTANDING

Social Issues


FEMALE EDUCATION SUB-SAHARAN AFRICA SECONDARY EDUCATION

PRIMARY EDUCATION

unskilled manual labor

agriculture

skilled manual labor

unskilled agriculture manual labor

managerial & technical

service

WOMEN WITH SECONDARY EDUCATIONS HAVE GREATER JOB OPPORTUNITIES

ONLY

28% of girls in Tanzania complete their secondary education

50% of girls in Tanzania DON’T complete their primary education HOW CAN DESIGN BE UTILIZED TO KEEP GIRLS IN SCHOOL LONGER?

clerical


WHY SHOES? SHOES ARE OFTEN A REQUIRED PART OF SCHOOL UNIFORMS THAT MANY CHILDREN CANNOT AFFORD

SHOES PROTECT AGAINST HARMFUL PARASITES DURING LONG WALKS TO SCHOOL

MEET KHADIJAH 13 year old girl living 10 Kilometers outside Babati Walks 4 kilometers to school every day Is supported financially by her brother who brings home $1.00 per day Has almost grown out her only pair of shoes

EARLY PROTOTYPES


ONE SIZE FITS ALL Extremely low cost, minimal footwear for girls that utilize a series of folds and a lacing technique that accomodates sizes 4-12 and adapts to changing foot sizes THE SPECIFICATIONS Capable of being locally produced Relies on a single die-cut machine part Made of partially recycled rubber

ONE SHOE THAT FITS US WOMEN’S SIZE 4 TO SIZE 12 spring cord lock (4):

$0.16

1/8 polyurethane+40% regrind content:

$2.30

elastic cord (86 in):

$0.08 $2.54

12 11 10 9 8 7 6 5 4

Project in collaboration with Scott Warneke and Bryn Swain


Linky Animals

UNDERSTANDING

Time Frame


GIVEN ONE WEEK... Tasked to design and produce a line of toys for a hospital in India THE SPECIFICATIONS Easily cleaned Inexpensive to produce Flat-packable

+

+

ASSEMBLE

+

+ OR

+

+

=

CREATE

+

+

=

Project in collaboration with Daryle Hawkins


NapRabbit

UNDERSTANDING

Production


EXPERIMENTAL PRODUCTION PROCESSES The mold for the NapRabbit was produced through direct CNC milling plaster stock to quickly, and accurately produce a mold for slip-casting THE SPECIFICATIONS Slip-cast from colored porcelain slip Laser cut tags Custom made napkins Sold at the Bellevue Art Museum Available in two colors


Salt & Pepper With A Twist

UNDERSTANDING

Human Factors


COMFORT AND MOTION Developed a salt and pepper shaker and that utilizes an entirely unique motion and combines the seasonings into a single, elegant object PACKAGING CONSIDERATIONS Clearly displays the logo and title Frosted plastic hints at the form inside String handle mimics the way the object is held


Falling Sky Taster Tray

UNDERSTANDING

Brand Identity


FALLING SKY BREWERY

Brewery and brew house located in Eugene, OR Tasked to create a product to be used in the brew house to convey the brand identity of Falling Sky. THE CERAMIC TASTER FLIGHT Slip-cast porcelain for easy cleaning Stackable Silver oxide glazed numbers that key to existing ID cards

Project in collaboration with Katie Lee


Various Projects

UNDERSTANDING

Visual Communication


TASKED TO CONVEY COMPLEX INFORMATION USING ONLY INFOGRAPHICS


VECTOR FILE SETUP

LASER CUTTING Size

FILE TYPE

12” Leave a 1/8” boarder between your  design and the edge of the artboard

CUT VS ETCH

Text

Exterior Cuts= R:0, G: 255, B:0 

24”

HIRED BY DIGITAL CRAFT PDX TO CREATE INFORMATIONAL DOCUMENTS THAT UTILIZE INFOGRAPHICS TO READ AS WORKS OF ART

Let’s Talk file setup Stroke color

.ai .dwg .pdf  .eps  When saving as a PDF,  make sure to preserve  editing capabilities

� ���

Interior Cuts= R:255, G: 0, B:0  Etch Lines= R:0, G:0, B:0

� ������� �������

All text must be converted to  outlines with the minimum line  weight

LET’S TALK VECTORS

(Illustrator, CAD, Corel Draw)

SINGLE Pass// FAST CUT SPEED

SERIES OF passes// SLOW CUT SPEED

Red strokes cut all the way through the  material along the inside of a design Green strokes  cut all the way through  the material along the outside of a  design Black strokes create simple outline  etchings

Black fills create solid,  dimensional etchings Stroke Always use the  minimum line weight  (AI=.001)

Fill/Stroke Both fills and strokes can be used to create  engravings. Any size stroke can be used to  engrave lines with specific thicknesses  through multiple passes

LET’S TALK DIGITAL IMAGES RASTER ENGRAVING

Turning Artwork and photographs in to laser engravings Photographs, and artwork can be engraved  into a variety of materials creating an  engraved relief

.jpg .tif  ~300 dpi resolution is          preferred

DRAWING TO VECTOR

IMAGE OPTIMIZATION

Value determines laser power (black=full power) Higher power=deeper cuts

Choose photos with good resolution,  brightness, focus, contrast, detail, and  definition. We will work to make sure your  image is optimized for engraving 

LET’s Talk analogue source material create cut lines from hand-drawn artwork Cut lines can be created from silhouette  drawings or images.  Submit a high contrast image, if  hand-drawing, sharpie on white paper is  ideal Vector lines will be generally accurate but  not as accurate as drawing the image in a  graphics software

Hand-Drawing

Digital Conversion

Final Cut Piece

*Digital conversion subject to small fee


LOGOS A collection of logos for personal projects, individuals, and businesses. THE MELO LOGO Designed a logo for a product venture/ company as well as developed icons/ navigation tools for the companies web presense

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