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Advertising shouldn’t be a shot in the dark...

You’ve Just

Found

Your

Target Market

MEDIA KIT

jan 2010 www.SWParenting.com

New Hope Publishing, LLC 404-629-0446


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Southwest Parenting Magazine offers information about numerous topics relating to childcare and parenting. This online magazine provides families with innovative ideas and real-life solutions to issues they may have concerning their children’s health, education, and general family matters. Southwest Parenting caters to the needs of parents who have children of all ages. It is also a sister publication of Healthier Atlanta Magazine, and Exclusive Homes Atlanta Magazine, all of which are part of the larger New Hope Publishing LLC brand. Would you like to market your product or service to parents in South Metro Atlanta? Southwest Parenting Magazine offers advertisers that opportunity to reach a select group of educated, well-engaged parents here in Atlanta. If you have a product or service that is a good fit for our community of parents and kids, we have opportunities for you to advertise.

Online Readership: 15,000 Distribution: Quarterly - Jan, Apr, July, Oct


You’ve Found Your Target Market! A Readership of Over 15,000 People!

Each Southwest Parenting online magazine article is sent directly to over 4,000 Parents in Metro Atlanta twice each week. This is achieved through social online media outlets such as Twitter, Facebook and Constant Contact. Our readers are able to see these articles and provide feedback, while they also veiw targeted advertisements diplayed on each article webpage. Our loyal readers consist of well educated, engaged individuals and families in South Metro Atlanta.

Why Market Your Business in Southwest Parenting Online Magazine? • Southwest Parenting Magazine is targeted, which puts our advertisers squarely in front of parents who are qualified potential customers. • Our online magazine is free, with vivid article web pages that will extend the value of your advertisement many times over. • A balanced advertising budget should include targeted local online advertising that focuses solely on South Metro Atlanta parents and kids. • Our readers look to Southwest Parenting Magazine online for products and services, and useful information to share with friends and famliy. • Southwest Parenting Magazine will provide you with tracking information about the success of your banner ad. • Your ad will have a “hyperlink” allowing the reader to “jump” from your banner ad to your website when clicked.


Testimonials

Lets Hear From Some of Our Happy Customers! “Southwest Parenting Magazine has been the cornerstone in my advertising strategy for my target market. They have taken progressive steps to increase their circulation through suburban Metro Atlanta and have kept advertising rates very reasonable throughout the process. I also rely heavily on New Hope Publishing (NHP), the parent company, for creative input and production of my ads, and all my media collateral (business cards, envelopes, letterhead). Keep up the good work!” Shaun Simon, Founder, Appanage Investments Accredited Asset Management Specialist www.appanageinvestments.com “Advertising in Southwest Parenting Magazine has provided my company with wonderful exposure. I didn’t realize just how powerful and how popular this magazine is. I have been able to secure several contracts with potential clients that I otherwise would not have come in contact with. I would strongly recommend to any business owner, looking to grow their business in Southwest Atlanta, to consider advertising with Home and You magazine.” Regina Y. Brown, President GB Design, Inc. http://www.gb-design-inc.com

“Southwest Parenting Magazine was the first form of advertising we used to spread the word of The Little Gym coming to the Southwest area. The exposure is great since the magazine is targeted to families that we desire to meet.” E. Brady Pendleton, Owner/Gym Director The Little Gym of Southwest Atlanta www.tlgswatlantaga.com


2009 Quarterly Magazine Issues and Cutoffs Healthier Atlanta Issue

Payment/ Sumbission Cutoff

Distribution Date

Home & You Payment/ Sumbission Deadline

Distribution Date

January

February

2/11/10

3/11/10

6/10/10

9/9/10

December

4/16/10

7/8/10

7/16/10

10/7/10

10/15/10

9/17/10

October

11/8/10

4/8/10

8/13/09

September

November

1/15/10

6/18/10

July

8/9/10

1/7/10

5/14/10

June

August

Distribution Date

3/19/10

April

5/6/10

Payment/ Sumbission Deadline

2/19/10

March

May

Southwest Parenting

11/19/10

12/8/10

12/17/10


Southwest Parenting Magazine 2010 Media Kit