Your latest book, Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life explores how grit, persistence and good oldfashioned hard work are the backbone of every successful business and individual, and how to develop a game plan for being more productive in day-to-day life. It’s quite interesting to hear how you and other successful people power through their days. What is one of your favorite sections from the book and why? Hands down, one of my favorite sections is Kyle Maynard. If I had his determination and discipline, it’s scary to think about what I could accomplish. He reminds me not to hide behind excuses. There’s always a way if you want something bad enough and you’re willing to work hard. And, that is an important philosophy because Kyle has conditioned himself for the long haul. The fire that burns inside of you when you want something bad enough has to be just as bright on Day 100 or 1,000 as it is on Day 1.
As a young man, you founded a modest line of clothing on a $40 budget by hand-sewing hats between shifts at Red Lobster. Today, your brand FUBU has more than $6 billion in sales. What did you learn during those early years that made you persevere and find your passion to become an entrepreneur? First, don’t try to think your way through everything. Slow down and assess, which will help you to take action and learn as you go. But those have to be affordable steps, so that if you trip, you won’t break your wallet or your spirit. In other words, don’t build or spend time planning to build a bakery before you’ve sold any cookies. Think big, but take small concrete steps. Second, passion is a bigger driver of success than money, so work on things you care about. It will help you through the long nights and early mornings, and it will also help you implement the first step when you start to hit rough patches. Third, the most important part of the entrepreneurial process is building a good team. Some people tend to think entrepreneurs are lone wolfs, but they’re team builders and players. Find a mentor; find emotional support; and, find people you can trust. People can grow into different roles as time goes by, so make sure the people you line yourself up with are people who have a shared vision and a level of trust that you can set your clock to.
mbabizmag.com • OCTOBER 2018