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CHAPTER 12 ■ SEARCH ENGINE OPTIMIZATION AND JOOMLA!
Figure 12-8. Xenu will spider your web site and identify any broken links or missing files.
Checking Page Rank Google originated a value of relative search engine importance, called page rank. Each individual web page (pages within a site can vary) is assigned a number from 0 to 10. The 0 value simply means that Google has not yet indexed the page. New pages often have a rank of 2 or 3, while larger, well-established sites are generally in the 6 to 9 range. To get a very rough approximation of a web site’s general search ranking, you can install Google Toolbar (see Figure 12-9). While page ranking is not useful for any precision evaluation of a web site value, it will allow you to get a feel for how important the web site is in the Internet sphere.
Figure 12-9. Google Toolbar shows a web site’s general search ranking.
When Google first released the page ranking system, optimizers recognized the assigned value as very important. Nowadays, with all the other valuation methods used by search engines, it has become less important. However, it still provides an excellent general assessment of a page’s popularity on Google. It can therefore be used in a rough manner to evaluate the popularity of your own site, as well as other associated or competitive sites.
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