Here Comes the fun The Maybourne Papers Volume 1 1/20,000
Welcome to The Berkeley issue of the Maybourne Papers Inside you will find a round up of the season's news and ideas, from fine dining at Marcus Wareing to the Jaguar XJ Luxury showcase. In addition we have included a sneak preview of some exciting collaborations and a summary of what is coming next at The Berkeley. The Editor email@example.com
Here Comes the fun the Berkeley
Being there 4
christmas at the berkeley In Festive Spirit – Between Friday 18th December and Sunday 10th January inclusive, The Berkeley is pleased to offer guests rooms from as little as £265 per night, room only for two people sharing a King or twin-bedded room. To book call +44 (0)20 7107 8841, email firstname.lastname@example.org quoting ‘In Festive Spirit at The Berkeley’.
In Festive Spirit Terms & Conditions Offer is subject to availability. Minimum length of stay applies. Price exclusive of VAT and a 5% discretionary service charge. Offer may not be used in conjunction with other promotions or negotiated rates and applies to new bookings only. Calls may be monitored for quality control and training purposes.
This season’s fashionistas are buzzing in anticipation of an unforgettable cake catwalk
The Prêt-à-Portea destination afternoon tea at The Berkeley is inspired by the themes and colours of the fashion world. The Autumn Winter 2009 collection includes cakes and fancies created as an homage to Louis Vuitton’s oversized bunny ears, Roger Vivier’s must have over the knee boot, the cutest Matthew Williamson dress and a miniature marzipan Mulberry handbag. All served on fine bone china by Paul Smith for Thomas Goode. Served daily in the Caramel Room from 1pm to 6pm guests can select from a selection of loose leaf teas and herbal infusions. The tea begins with a mouthwatering selection of miniature savoury skewers, taster spoons and elegant canapés. Choose the Champagne Prêt-à-Portea and a glass of Laurent-Perrier Champagne will complete the front row experience or if you are feeling Wintour this Winter opt for the Couture Champagne Prêt-à-Portea and you can select your edit from a list of the world's finest Champagnes to compliment your tea. Prêt-à-Portea is now available by delivery aboard a Vespa adorned in the famous Prêt colours of pistachio green and pale pink. Your delivery comes in its own handbag take away box. Served daily from 1–6pm. Prêt-à-Portea £35, Champagne Prêt-à-Portea £43, Couture Champagne Prêt-à-Portea £49 per person. Prêt delivery service: 10 biscuits for £25 including delivery in SW1. For reservations please call +44 (0)20 7201 1619
four door phwoar The all new Jaguar XJ will be exhibited in The Berkeley Gallery luxury viewing room this autumn. The all new XJ reflects a vision that defies preconceptions and transforms the idea of luxury. It is a blend of stunning design, intuitive technology and innovative thinking. A contemporary luxury car that is beautiful, exhilarating and sustainable.
The all new XJ is available to order now, with the first customers due to receive their cars in early 2010. Prices start at ÂŁ52,500 for the standard wheelbase 3.0-litre V6 diesel luxury. For a VIP viewing please contact concierge or call the Jaguar boutique on 020 7201 301
The XJ Luxury's Extensive standard specification includes: – Designed by Ian Callum, Jaguar's design Director – Available in standard or long wheel base – Panoramic roof with electronically operated blinds – Xenon Headlamps with led Signatures and power washers – Jaguar 400 w Sound System, Hard Disk Drive and Media Hub – Jaguar Smart Key System with Keyless start – 1 0/8 way bond grain leather heated seats with memory function – P hosphor blue halo illumination and interior mood lighting – Virtual Instruments – Full colour hd Touch-screen with Navigation System – D ual Zone Climate Control – A daptive Dynamics – 6 -speed automatic transmission with Jaguar Sequential Shift and Jaguar Drive Selector – J aguarSense – Interactive Voice TM
four door phwoar The all new Jaguar xj is exhibited in The Berkeley boutique luxury showcase this autumn. The all new xj reflects a vision that defies preconceptions and transforms the idea of luxury. It is a blend of stunning design, intuitive technology and innovative thinking. A contemporary luxury car that is beautiful, exhilarating and sustainable.
For a vip viewing please contact The Berkeley concierge or call the Jaguar boutique on +44 (0)20 7201 1301. The all new XJ is available to order now, with the first customers due to receive their cars in early 2010. Prices start at £52,500 for the standard wheelbase 3.0-litre v6 diesel luxury.
Here Comes the
The age of innovation
More than a year after the financial collapse of September 2008, it would seem that we are entering a new era, the challenges of the past months are being replaced with bigger questions about our long term future, far from being the end of life as we know it, this could signal a very exciting period in innovation, investment and creativity. Looking back it seems extraordinary that we allowed things to go so far, that we didn’t snap out of our zombie like greed, exploitation, consumption and trust in the system before we were forced to. Perhaps even more shocking is the profound sense of relief many people are feeling and beginning to describe – the concept that some balance is being restored. I don’t want to diminish the seriousness of the situation and the very real consequences of what is an unprecedented economic crisis however there is a silver lining – and it’s a pretty big one.
shock and opportunity We have suffered an extraordinary shock, one with a global impact which has allowed us to gain a more balanced perspective. In the aftermath we have a window of opportunity to make profound changes, anyone who has read Naomi Klein’s Shock Doctrine will recognize the reference to ‘disaster capitalism’, however I am suggesting that the same principles could be applied for the benefit of the majority rather than the profit of a minority. The situation had clearly become so bad that things could not stay the way they were, aside from politics and business we are seeing a significant shift in public attitudes and behaviour. This has the potential to build momentum and support profound changes in what the public will support, who will hold power and wealth for the next 20 years or more and what they will do with that power. The old rules no longer apply and the first to understand the new ones will win.
“This has the potential to build momentum and support profound changes in what the public will support, who will hold power and wealth for the next 20 years or more and what they will do with that power. The old rules no longer apply and the first to understand the new ones will win.”
reduced personal pressure
Real problems need real solutions
For the first time in 20 years we don’t have to worry about buying another new car, moving house, getting a promotion and being up on what ‘it’ bag to carry. We have the freedom to think, to challenge our own values and behaviour personally, professionally and profoundly. For the first time in a long time we feel free to make changes in our lives and re-evaluate our priorities. We might be choosing to work less before we are forced to do so and finding it’s a positive choice. We might be waking to the realisation that we had not done those things we wanted to because we were too busy planning what to buy next.
The problems we face now are so big and so real that management consultants won’t be able to solve them with powerpoint presentations, these problems will require us to work together at home, at work, as families, communities, nations and international coalitions. The issues we are all preoccupied with extend beyond economics and politics and cannot be solved by the financial community or politicians alone. This is the real opportunity - Who is good at managing conflicting agendas and solving problems? Not the money men and clearly not our current breed of politicians.
This shift is like an overnight collective maturity, rather than being immersed in my current preoccupations I find myself thinking about lying on my deathbed am I going to look back and wish I had nailed that presentation?, been upgraded on my London/NY flight? lived in an even bigger, cooler loft? – no, the truth is I won’t remember any of those things but I would probably kill for a chance to do some of the things I take for granted just one more time – a cuddle with my three year old daughter, the chance to design something really beautiful and useful, the ability to help someone who really needs it, a chance to talk to my parents again. This may seem sentimental but it makes sense – perhaps using this perspective we can all review how we spend our time at work and at home – working on projects that make a difference, standing up for what we believe is right, looking after the people we love and enjoying ourselves more in the process.
The people most able to respond to this crisis and create a progressive agenda are the thinkers philosophers, scientists, engineers and designers. Complex problems require genuine innovation and business seems to be waking up to that realization, a new dynamic is emerging. The world will be forced to innovate to solve the energy crisis, nations will need to innovate to reconnect with their populations and solve the very real social problems affecting health, education, crime and well being. We are entering a phase of genuine innovation, resilience, renewal and a new kind of reward. It is time to be super creative, to focus on well being, to challenge the rules of the past - after decades of fear and introspection we are entering a new age of thoughtfulness and fun! The Editor email@example.com
arcus Wareing opened his eponymous restaurant at The Berkeley in September 2008, awarded two Michelin stars the restaurant has become London’s favourite serious eatery. The restaurant, designed by David Collins, is rich and sumptuous but never feels stuffy, service is excellent and for an even more special experience diners can enjoy the chef’s table or book the opulent Pomerol room for private dining. To make a reservation please call +44 (0)20 7235 1200 or e-mail firstname.lastname@example.org
“We had a stunning meal. Cuisine as haute as you can get in London.” Giles Coren, The Times
“If all this sounds a little glowing and uncritical, there’s a good reason. Marcus Wareing is just that good.” Richard Vines, Bloomberg
APPLICATION INNOVATION 22
1 bump Bump makes swapping contact information and photos as simple as bumping two phones together. No typing, no searching a list for the right person, no mistakes. Contact information is saved directly into your address book, and photos are saved directly to your camera roll.
2 shazam revolutionising music discovery shazam can listen to a few seconds of a song and match the sample to give you the artist and title. You can also use it to tweet your find to a friend and search for matching music and video, everyone loves the DJ!
3 remote turns your iphone into a remote for itunes, simply log in to your apple account on both your iphone and computer and you can control your computers itunes from wherever you are, truly remote control!
4 tweetdeck A favourite desktop app comes to iphone, one of the few good free apps for Twitter, Tweetdeck allows arrangement of columns for default feed, replies, direct messages and searches. It can also be used simultaneously with multiple accounts, sweet tweeting!
5 skype what's not to love about skype and now you can use it on iphone too, for calling and texting. Everything you love about skype on computer, just remember you need to have it open in order to receive calls, as it can't run in the background it is really all about outgoing communication.
APPLICATION INNOVATION 24
our five, favourite, free iphone apps
Bump makes swapping contact information and photos as simple as bumping two phones together. No typing, no searching a list for the right person, no mistakes. Contact information is saved directly into your address book, and photos are saved directly to your camera roll.
Shazam revolutionizes music discovery by listening to a few seconds of a song and matching the sample to give you the artist and title. You can also use it to tweet your find to a friend and search for matching music and video, everyone loves the dj!
Remote turns your iPhone into a remote for iTunes. Simply log in to your Apple account on both your iPhone and computer and you can control your computer’s iTunes from wherever you are. Truly remote control!
Tweetdeck, a favourite desktop app comes to iPhone, one of the few good free apps for Twitter, Tweetdeck allows arrangement of columns for default feed, replies, direct messages and searches. It can also be used simultaneously with multiple accounts, sweet tweeting!
Skype, what’s not to love about Skype and now you can use it on iPhone too, for calling and texting. Everything you love about Skype on computer, just remember you need to have it open in order to receive calls, as it can’t run in the background. It is really all about outgoing communication. To download your free apps go to www.apple.com/downloads
jet set luxury lands in knightsbridge A new range of [Comfort Zone] products is now available at The Berkeley Spa. Each of the products has been conceived according to an innovative, contemporary approach to skin care combining the wisdom of nature and the intelligence of science. The product range of 110 special formulations includes products for men and women, face and body and specific ‘problem solving’ products. ‘In the know’ beauties swear by their illuminating, lifting and remodelling formulations and find [Comfort Zone] combination of innovation and indulgence difficult to resist! [Comfort Zone] products are available at a select group of luxury hotels worldwide. The Berkeley has developed specific programmes for well travelled guests matching treatments to the number of miles travelled. Guests can select 30, 60 or 90 minutes of Jet Set Luxury and enjoy a unique sensorial experience and extraordinary visible results. To book your treatment please call +44 (0)20 7201 1699
“A traditional wet shave with hot towels and face massage at Trumpers – 9 Curzon Street. It’s one of the most relaxing experiences known. Then a walk up Piccadilly to The Vintage Watch Company in Burlington Arcade to purchase a watch from the world’s largest Vintage Rolex Collection, with over 500 pieces dating from c1915-c1970”
“For me, the ultimate gift would be to fully indulge in the Christmas spirit. I would like to walk through London in the snow under the Christmas lights, visiting my favourite shops. To end the day I would have afternoon tea at the Connaught and a signature treatment at their brand new Aman Spa”
Alan Noone Executive Head Concierge, The Berkeley
Karine Veniere Health Club and Spa Manager
“The best gifts are the perfect yet unexpected finds from the people who know you best, however if I had to choose it would be the Balthazar tote in natural grain leather from Mulberry. Travel takes up a large part of my time and a simple, sophisticated bag that is neither too large or too small is the ideal accessory”
“Personally, I find the true essence of Knightsbridge Village is found in the eclectic shops on Motcomb Street, only a short stroll from The Berkeley. Here I find the perfect gifts that make it on my wish list every year, including Rococo’s signature 70% dark chocolate bars and the incredible Christmas puddings from Ottolenghi. A little further down the road, notebooks from Smythson’s like the Little Black Book and presents from David Mellor, one of London’s finest designer kitchenware shops, tick all the boxes!”
Stephen Alden Chief Executive Officer, Maybourne Hotel Group
Klaus Kabelitz General Manager, The Berkeley “The perfect gift for me would be something for my whole family and over the Christmas period I would love to spend a week in a cosy cottage. Somewhere in the country with a log fire and only my wife and three children for company would be perfect – having said that, I will be pleased with anything!”
all i want for christmas Marcus Wareing Head Chef, The Berkeley
skiverbier Ski Verbier creates the ultimate ski holiday experience specialising in fully catered chalet and hotel holidays in the exceptional Swiss resort of Verbier, less than two hours’ drive from Geneva airport. Especially for guests staying at The Berkeley Ski Verbier will offer one of the following privileges for the party leader booking a catered chalet holiday outside peak school holiday season: Either two 1 hour complimentary massage therapies in the comfort of the chalet, or three ½ day ski clinics. For more information or to make a reservation, please contact the experienced London based team on +44 (0)20 7 401 1101 or visit skiverbier.com
london’s winter calendar 10th October – 17th January Maharaja: the splendour of India’s Royal Courts, at the V&A Museum The show will explore the extraordinary culture of princely India, showcasing rich and varied objects that reflect different aspects of royal life.
1st October 2009 – 17th January Pop Life: Art in a Material World Pop Art gets a radical re-sizing at Tate Modern with artists like be Andy Warhol, Jeff Koons and Damien Hirst re-examined.
17th November – 24th January Ice Skating at Somerset House Skate beneath the stars in the heart of London this winter, as Somerset House ice rink celebrates its 10th birthday.
1st December – 6th December Blackrock Masters Tennis at the Albert Hall
Watch inspiring tennis from the master players of all time. This year's participants will include a host of former Wimbledon champions, such as Pete Sampras, Pat Cash, John McEnroe and Goran Ivanisevic.
24th December Midnight Mass, St Paul’s Cathedral In candlelit, majestic surroundings in the middle of the city this is the perfect place to usher in Christmas Day.
31st December New Year’s Eve Fireworks Launched from the foot of the London eye and barges on the Thames, this spectacular display can be seen from all over London. For more information please call The Berkeley concierge on +44 (0)20 7235 6000 or email email@example.com
The Maybourne Papers The Berkeley Wilton Place Knightsbridge London sw1x 7rl
The Maybourne Papers The Berkeley Wilton Place Knightsbridge London sw1x 7rl