MAYA SRIVASTAVA Level 6 OUGD301 Design Practice 3 Brief 6- One Thousand Women
BRIEF Initially set out as a branding brief for the â€˜One Thousand Womenâ€™ campaign for Action Against Cancer, this was a quick turnaround live brief. As things developed, this brief became about character design rather than branding. Working collaboratively in a group of five, we were asked to create a character to be the face of the campaign. The client had a clear vision of what it was that they wanted, so this had a strong influence on the final outcome. The character has a range of expressions, outfits and poses.