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MAYA SRIVASTAVA Level 6 OUGD301 Design Practice 3 Brief 6- One Thousand Women

BRIEF Initially set out as a branding brief for the ‘One Thousand Women’ campaign for Action Against Cancer, this was a quick turnaround live brief. As things developed, this brief became about character design rather than branding. Working collaboratively in a group of five, we were asked to create a character to be the face of the campaign. The client had a clear vision of what it was that they wanted, so this had a strong influence on the final outcome. The character has a range of expressions, outfits and poses.

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FINAL - One Thousand Women Boards  

MAYA SRIVASTAVA BRIEF

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