LABinsights 2023 EN

Page 1

MEDIA KIT

Communicate with the Lab Industry
2023
2 Media kit 2023 Labinsights
3 Media kit 2023 Labinsights Table of Contents Reach the Decision-Makers 4 Cross-Media Communication Platform for the Lab Industry 5 Lab Sectors 6 Magazine 8 Calendar 8 Ad Specs 9 Ad Rates 9 Digital Options 9 Communicate Online 10 Your Company Page 11 Online Rates 13 Newsletter 14 Newsletter Rates 15 Dedicated Newsletter 17 Content Marketing Strategy 19

Reach the Decision-Makers

Content Marketing

Content marketing is all about marketing yourself based on your knowledge and expertise. By conveying content to your target group you position yourself as an authority on the subject. This fosters trust, which is the best basis for a long-term relationship with your customers.

We offer many content marketing options, both in print and online. Our magazines, web portals and newsletters offer a range of options. Create synergy and go for a mix of feature articles written by our professional journalists and news items and white papers you upload to the portal yourself. You’ll increase your reach substantially, make a name for yourself and become known as an authority in the field. You are in control. You set the priorities. Smartly timed communications can generate year-round publicity, reaching the target groups relevant to your business in the lab industry.

4 Media kit 2023 Labinsights

Cross-Media Communication Platform for the Lab Industry

The LABinsights communication platform consists of an online and print magazine in the Benelux, a monthly international newsletter and a web portal featuring news, upcoming events and free resources. As a supplier you administer your own company page, making it easy for potential customers to find you. LABinsights targets the entire lab industry, from suppliers to end users. Our readers work for labs that vary in size from five employees to over a hundred. Practically all our readers have either partial or final decision-making authority in purchasing or policy. They are generally 25 to 65 years old and highly educated. Many hold an academic degree.

5 Media kit 2023 Labinsights

Lab Sectors

6 Media kit 2023 Labinsights
7 Media kit 2023 Labinsights REACH DECISIONMAKERS 62% BSc 15% Voc Ed 2% Other 21% MSc CIRCULATION (PRINT/ONLINE) 12,000+ COPIES ONLINE NEWSLETTER 14,000+ RECIPIENTS WEB PORTAL 25,000+ VISITS/MONTH LINKEDIN 2,000+ MEMBERS 19% 12% 10% 6% 38% AUDIENCE 15% Other Lab Roles Researcher Sales Staff Managing Director/ CEO (Lab) (Lab) Manager Analyst 55% NETHERLANDS 30% ENGLISH 15% GERMAN

Issue Theme Deadline Publication Date

1 Green Analytics

Food, water and environmental analyses, energy-efficient equipment and environmentally friendly methods

2 Laborama 2023 and LabAutomation 2023

Laborama tradeshow (March 16-17) preview and new product overview, preview LabAutomation (March 21)

January 13 February 3

February 17 March 10

3

LIMS and Lab Software Lab management software (LIMS/LES, ELN), lab automation, inventory management, data analysis and logistics; updated overview of LIMS and lab software suppliers

4 Safety in the lab, LabSafety 2023

March 17 April 7

PPE, LFCs, fume hoods, chemical storage, ventilation, regulations, GLP, ergonomics and QHSE; preview LabSafety (May 23) April 28 May 19

5 Life Sciences Tools for life sciences research: from sample prep to DNA and data analysis, including liquid handling solutions

6 LabNL 2023

LabNL tradeshow (September 26-28 )preview and new product overview. Including floor plan with exhibitor overview and seminar program

June 2 June 23

September 1 September 22

6a LabNL 2023 Trade Show Special September 1 September 22

7 Analytical instrumentation

Hybrid instrumentation, high throughput screening

8 Medical Lab Tech Innovative processes and technologies, and medical and biomedical lab automation: from sample tube to (bio)medical analysis

9 Lab of the Future Laboratory developments in the next decade

October 6 October 27

November 3 November 24

December 1 December 22

8 Media kit 2023 Labinsights
Magazine
LABinsights Online Edition
Calendar
9 Media kit 2023 Labinsights Ad Specs LABinsights Online Edition 1x 3x 6x 9x
page € 2,500 € 2,400 € 2,300 € 2,200
page € 1,600 € 1,500 € 1,400 € 1,300
page € 1,250 € 1,150 € 1,050 € 950
page € 900 € 800 € 700 € 650 1/8 page € 600 € 550 € 500 € 450 Ad Rates Full page bleed Full page non-bleed 210 x 297 mm + 3 mm bleed 185 x 270 mm
page horizontal 1/3 page vertical 58 x 270 mm 185 x 98 mm 1/2 page horizontal 1/2 page vertical 185 x 133 mm 90 x 270 mm Full page spread 370 x 133 mm 1/2 page spread 370 x 64 mm 1/8 page 1/4 page 185 x 64 mm 185 x 30 mm 90 x 133 mm 90 x 64 mm Ads are run in both the print and online versions of the magazine. Online edition: Optional Extras • Link to advertiser’s own website or specific landing page • Link to PDF or photographic material • Link to video • € 120 per link
1/1
1/2
1/3
1/4
1/3

Communicate Online

LABinsights’ English, German and Dutch web portals are the main information and resource portals in the lab industry. Create a company page and upload unlimited content like company news and product news, videos, stills, feature articles, backgrounders, upcoming events and job vacancies.

Posting content is simple and fast; publishing is immediate. Regular, scheduled publishing increases your findability.

10 Media kit 2023 Labinsights

Your company page on our portal increases your online findability. This page features a description of your company, products, services and brands, offering visitors a professional presentation of your business and competencies. Add strategically selected key words to ensure your company’s expertise is widely found online.

11 Media kit 2023 Labinsights
Your Company Page
Logo Contact Info Products Brands Company Video Expertise
12 Media kit 2023 Labinsights
13 Media kit 2023 Labinsights Online Rates Packages *Top listing: logo visible in list of suppliers Packages Goud Zilver Standaard Top listing* ✓ ✓ Your logo on your company page ✓ ✓ ✓ Address 3 2 1 Contacts 5 4 3 Company profile, # characters 2000 1500 1000 Link to your website ✓ ✓ ✓ Your expertise 15 10 5 Products with image and link 15 10 5 Brand(s) + description 15 10 5 € 1,260 € 1,020 € 645 *Full banner: 1000 x 160 px, Small banner: 400 x 180 px *Full banner: 1000 x 160 px, Small banner: 400 x 180 px Combination Package Full banner* Box banner* Gold € 2,415 € 1,950 Silver € 2,175 € 1,675 Bronze € 1,900 € 1,415 Banner Ad Full banner* Box banner* Annually € 1,575 € 995 Website-banners *Branded article: your product featured on the homepage Branded article* € 275 per month Branded article Your branded article
14 Media kit 2023 Labinsights
Newsletter
15 Media kit 2023 Labinsights Newsletter Ad Rates *Full banner: 625 x 100 px, Box banner: 156 x 156 px NEWSLETTER AD RATES Number of runs: 1x 6x 12x full banner* € 375 € 1,030 € 1,785 box banner* € 325 € 990 € 1,730 advertorial € 410 € 2,100 € 4,000 MAGAZINE MAIL OPTIONS Number of runs: 1x 3x 6x Text/photo block in Magazine Mail € 345 € 850 € 1,350 *Magazine mail: digital mailing of the magazine
16 Media kit 2023 Labinsights

Newsletter
Dedicated
Dedicated content marketing
Generate quality traffic
Track your results
Metrics through reporting
Warm leads
Link to independent portal boosts persuasiveness A dedicated newsletter allows you to share your strong, content-based message directly with your target group. You share your knowledge and offer solutions to potential customers. This is a highly efficient way to position yourself as an expert in your field.
18 Media kit 2023 Labinsights

Content Marketing Strategy

Communication with your target group requires planning. Use both our platform and your own online presence to effectively target your audience. Leverage your knowledge and expertise, position yourself as an authority in the field and earn your potential customers ’ trust. A multimedia strategy will generate warm leads. We help you create the best possible marketing mix within your budget.

19 Media kit 2023 Labinsights

Communicate with the Lab Industry

We’re happy to assist

Media Consultant: Erik ten Haaf erik@maxusmedia.nl +31 297 223462 / +31 6 10031781

Editor-in-Chief: Vincent Hentzepeter redactie@labinsights.nl +31 6 20592436

Sales: Debbie van den Dool, Marion van Sinderen sales@maxusmedia.nl +31 316 227155

While MaXus Media endeavors to keep the information in this media kit up to date and correct, we cannot guarantee that it is complete and error-free. We accept no liability for changes and/or errors. © 2022-2023 maXus Media.