Content marketing is all about marketing yourself based on your knowledge and expertise. By conveying content to your target group you position yourself as an authority on the subject. This fosters trust, which is the best basis for a long-term relationship with your customers.
We offer many content marketing options, both in print and online. Our magazines, web portals and newsletters offer a range of options. Create synergy and go for a mix of feature articles written by our professional journalists and news items and white papers you upload to the portal yourself. You’ll increase your reach substantially, make a name for yourself and become known as an authority in the field. You are in control. You set the priorities. Smartly timed communications can generate year-round publicity, reaching the target groups relevant to your business in the lab industry.
The LABinsights communication platform consists of an online and print magazine in the Benelux, a monthly international newsletter and a web portal featuring news, upcoming events and free resources. As a supplier you administer your own company page, making it easy for potential customers to find you. LABinsights targets the entire lab industry, from suppliers to end users. Our readers work for labs that vary in size from five employees to over a hundred. Practically all our readers have either partial or final decision-making authority in purchasing or policy. They are generally 25 to 65 years old and highly educated. Many hold an academic degree.
1 Green Analytics
Food, water and environmental analyses, energy-efficient equipment and environmentally friendly methods
2 Laborama 2023 and LabAutomation 2023
Laborama tradeshow (March 16-17) preview and new product overview, preview LabAutomation (March 21)
January 13 February 3
February 17 March 10
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LIMS and Lab Software Lab management software (LIMS/LES, ELN), lab automation, inventory management, data analysis and logistics; updated overview of LIMS and lab software suppliers
4 Safety in the lab, LabSafety 2023
March 17 April 7
PPE, LFCs, fume hoods, chemical storage, ventilation, regulations, GLP, ergonomics and QHSE; preview LabSafety (May 23) April 28 May 19
5 Life Sciences Tools for life sciences research: from sample prep to DNA and data analysis, including liquid handling solutions
6 LabNL 2023
LabNL tradeshow (September 26-28 )preview and new product overview. Including floor plan with exhibitor overview and seminar program
June 2 June 23
September 1 September 22
6a LabNL 2023 Trade Show Special September 1 September 22
7 Analytical instrumentation
Hybrid instrumentation, high throughput screening
8 Medical Lab Tech Innovative processes and technologies, and medical and biomedical lab automation: from sample tube to (bio)medical analysis
9 Lab of the Future Laboratory developments in the next decade
October 6 October 27
November 3 November 24
December 1 December 22
LABinsights’ English, German and Dutch web portals are the main information and resource portals in the lab industry. Create a company page and upload unlimited content like company news and product news, videos, stills, feature articles, backgrounders, upcoming events and job vacancies.
Posting content is simple and fast; publishing is immediate. Regular, scheduled publishing increases your findability.
Your company page on our portal increases your online findability. This page features a description of your company, products, services and brands, offering visitors a professional presentation of your business and competencies. Add strategically selected key words to ensure your company’s expertise is widely found online.
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Communication with your target group requires planning. Use both our platform and your own online presence to effectively target your audience. Leverage your knowledge and expertise, position yourself as an authority in the field and earn your potential customers ’ trust. A multimedia strategy will generate warm leads. We help you create the best possible marketing mix within your budget.
Media Consultant: Erik ten Haaf erik@maxusmedia.nl +31 297 223462 / +31 6 10031781
Editor-in-Chief: Vincent Hentzepeter redactie@labinsights.nl +31 6 20592436
Sales: Debbie van den Dool, Marion van Sinderen sales@maxusmedia.nl +31 316 227155
While MaXus Media endeavors to keep the information in this media kit up to date and correct, we cannot guarantee that it is complete and error-free. We accept no liability for changes and/or errors. © 2022-2023 maXus Media.
