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Leader I

t seems that licensed characters are everywhere at the moment. We know as press that it’s our business to notice them, but they really do seem to be bursting out of all media currently. Not content with the usual channels, they have also infiltrated our TV adverts too – from LEGO Batman telling us all about Sky Broadband and Frozen being the latest to feature in Comparethemarket’s ad messages, through to the host of licensed characters starring in the newest Virgin Fibre and Apple Stickers campaigns, they’re all over our TV ad breaks. The eye catching new ad spot – which features Skeletor strutting his stuff to Irene Cara’s Fame - and the Halifax campaigns with characters from Scooby-Doo to Thunderbirds – also underline the fact that the advertising industry itself is now fully embracing the power that licensed characters hold for audiences. It’s these campaigns that we can point to when questions are asked about how our With industry can continue to grow this issue: Nickelodeon away from the traditional ecial Preschool Sp channels. There is certainly Publication

plentiful incremental revenue to be found for brand owners here. Another area of growth is the brand, lifestyle and corporate licensing sector, as ably demonstrated by the success of the second Brand & Lifestyle Licensing Awards in April. We’d like to thank everyone in the licensing community for their continued support and positive feedback. If you were unable to make it along, you can check out all the winners and photos on pages 84-97. It’s now all systems go towards The Licensing Awards on Tuesday, September 12. Of course, the best place to check out the international industry’s growth – across all sectors – will be at Licensing Expo in May. The LSB team will be out in force and we’re looking forward to catching up with as many of you as possible on the showfloor and at the numerous networking events. To tide you over until then, we hope you enjoy the issue that we’ve put together for you – we’d love to hear your feedback, so please do get in touch. Here’s to a good summer of licensing! Jakki Brown, Ian Hyder, Rob Willis, Samantha Loveday, Fiona Pavely, Michelle Board, Keith Pashley and Dave Roberts. The LSB Team

Publishers of

Ian Hyder - Joint Managing Director Jakki Brown -Joint Managing Director and Editorial Director Rob Willis - Publishing Director Fiona Pavely, Samantha Loveday, Michelle Board, Keith Pashley and Dave Roberts - Wordsmiths Extraordinaire Mark Grayson – Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: Web: Copyright 2017. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

From baby to toddler to starting school



Stories have always been at the heart of Penguin, but now we tell those stories in new and exciting ways. Penguin Ventures brings together our licensing, consumer products, TV production and live event strategies to find brilliant new ways to tell the world’s favourite stories. For licensing and contact information regarding all properties contact:

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What’s Inside? 62-71 Licensing Expo Preview A taster of some of the showfloor treats in store at this year’s event.


State of the Nation: Corporate happenings


State of the Nation: Toys



Statistical Evidence from NPD Group

22-23 Vickie’s Vegas Rockpool’s Vickie O’Malley shares some insider tips on Las Vegas.

26-27 Movers & Shakers

What licensed product would you take to a desert island?

36-37 Caught on Film


We catch up on the new UK office and Moon and Me plans.


84-87 The B&LLAs Gallery We give a pictorial flavour of the big event.

88-97 The B&LLAs 2017: The Winners Your guide to who won what at the Brand & Lifestyle Licensing Awards.

The big movies hitting our cinema screens.

40-45 Retail Round-up

98-101 State of the

Licensed activity that’s keeping the tills ringing.

Nation: Brands

46-47 Chapter and Verse from David Riley


48-51 Licensing Globetrotters How are other territories performing around the world?

52-53 Holiday Experiences

Nuts & Bolts Where, when and what not to miss.

with Brandgenuity LSB finds out more about the agency’s strategic development plans.

106-107 In Tune with Bravado


State of the Nation: Sports

56-57 You Wear It Well 58-59 Licensing Expo

102-103 Face to Face

LSB finds out about its true ‘grass roots’ origin.

How the likes of Butlin’s and Thomas Cook are using licensed characters.

LSB chats to TDP Textiles about its burgeoning licensed portfolio.


BLE’s Retail Mentoring Programme Face to Face with Sutikki

28-29 Downes & Out 32-35 Licensee Feedback

Beano Studios on the evolution of the much-loved brand.

How this year’s initiative is taking shape.

Key people moves in the industry.

Start Licensing’s Ian Downes picks up on some top industry trends.

74-75 Fleet Street Stars

112-177 Licensed


Property Fanfare

179-217 Licensee Showcase



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State of the nation: Corporate

Business Matters It’s been another busy quarter for the licensing industry. LSB rounds up just some of the latest happenings.

Teletubbies celebrations DHX Brands is celebrating a successful start to its 20th anniversary plans for the Teletubbies property – with a raft of healthy press coverage generated since the start of 2017. The celebrations kicked off with a star-studded anniversary party at London’s BFI Southbank Centre attended by a number of celebrities. The party generated significant media coverage with news stories in national news outlets including Metro Online, The Mail Online, The i-newspaper and ITV News online, as well as hundreds of regional online news outlets. The Teletubbies were even trending on Twitter. Another highlight was the appearance of the Teletubbies and The Noo-Noo on BBC One’s flagship magazine show, The One Show, joining fellow guest Holly Willoughby and presenters Matt Baker and Michelle Ackerley. The high profile activity is set to continue through the year, with the launch of the live show tour and extensive retail activities, events and PR stunts to complement the broader roll out across consumer product categories. The Teletubbies will be a key focus on DHX Brands’ booth at Licensing Expo (O236), with six new US licensees signed up in the last year. Right: The Teletubbies made an appearance on The One Show.



Mind Candy secures new funding

Mind Candy has swerved potential bankruptcy, renegotiating a critical loan repayment and securing $1.5 million in new funding from existing investors. Venture capital companies Accel Partners and LocalGlobe led the investment round, with participation from other existing investors. Silicon Valley-based investment company TriplePoint Capital agreed to a two-year extension of the £6.5 million ($8.1 million) loan to Mind Candy. It had said in an earnings call back in March that it took a $2 million markdown on the value of the loan to account for the new terms. Ceo Ian Chambers told Bloomberg that Mind Candy has seen good growth from new product, Petlandia – this allows players to create avatars of their pets and order personalised storybooks featuring them. He also noted that Mind Candy is looking at potential tie ups with other pet-focused products and brands, including celebrity pets with large social media followings. Meanwhile, the relaunch of Moshi Monsters is underway, with the brand now focusing on the four to seven age group. Above: Petlandia has seen good growth.

Imaginative new venture Popular industry executives Warren Traeger and Norman Thompson have joined forces. The duo are working work together on a new licensed jewellery and accessories division of Imagine8. Warren – who was previously licensing director at Icon Live – told LSB that there were “lots of exciting plans for the future, along with some great licences in the process of being signed”. Left: Warren and Norman are combining their talents.

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State of the nation: Corporate

Joe Wicks makes licensing move

Global Merchandising Services has partnered with nutrition and fitness expert, Joe Wicks to expand The Body Coach brand across licensing and merchandising. GMS will act as the exclusive worldwide agent for The Body Coach and will be focusing on building the Joe Wicks programme into various categories. These will include activewear, homewares, gifting, food/FMCG and sporting goods, as well as launching an exclusive range of The Body Coach fitness-wear online. Jens Drinkwater, licensing manager at Global Merchandising Services, said: “We are very excited to work with The Body Coach and enhance Joe’s profile as a key figure in the food and fitness revolution, by creating exceptional Right The Joe Wicks licensing drive will focus on various categories. product offerings for consumers and retailers alike.”

Corsair unveils lifestyle arm

Jane Evans honoured at B&LLAs

Lifestyle licences have become such an important part of Corsair’s growth, that the company has established a separate division. The licensee has also taken on additional staff to focus solely on the sector, Corsair’s head of licensing Terry Lamb told LSB. Terry commented: “We see significant growth within the lifestyle brand sector over the next five years, as many more brand owners recognise the benefits of licensing, Above: Terry Lamb sees not just in generating significant growth in the additional revenues, but also in lifestyle brand sector. building and promoting brand awareness. “It’s this brand building and promotion which has driven our recent licensing deals. Lifestyle licences have now become such an important part of Corsair’s growth, we’ve set up a separate division, and taken on additional staff, to focus solely on this sector.”

Having spent three decades working within the licensing industry, Jane Evans – managing director of agency JELC – was honoured as Brand Licensing Ambassador of the Year at the Brand & Lifestyle Licensing Awards. The accolade recognised Jane’s contribution to the industry in a career that began at CPLG in 1987. During her time in the industry, Jane has also held key roles at FilmFair as licensing director and as md of Beanstalk Europe. She established JELC with Janet Woodward in June 2003. A clearly moved Jane told LSB: “I can’t believe that the industry has chosen to honour me in this way.” Jane thanked several important people who she said had helped her along the way. “Firstly Mike Redfern of Blueprint who introduced me Above: Jane Evans, JELC to Beanstalk and also to my founder at the lecturn delivering an emotional first ever client as JELC, Withit. acceptance speech at the “Secondly, Michael Stone of the B&LLAs. Beanstalk Group who had the faith to appoint me as md of Beanstalk Europe when we opened their offices in the UK and taught me all about brand licensing. Thirdly, Janet Woodward, who I have known for 25 years and who agreed to be my business partner at JELC until her retirement from the industry late last year and with whom we secured some fantastic clients.” The B&LLAs took place on Thursday, April 27 at The Dorchester in London. It was attended by almost 400 brand owners, licensees, retailers and agents, who watched the winners crowned across three categories. You can find out who won what, and check out pictures of the event, on pages 84 to 97.

Paddington booked

HarperCollins Children’s Books has secured a major publishing deal for the Paddington Bear brand. The company has inked a sixyear deal with Vivendi for world publishing rights Above: The new including audio and e-book. partnership will The deal marks the beginning of a launch with a movie new chapter in Paddington’s history tie-in programme. forming a powerhouse partnership of media and content creation that will introduce Paddington to a new generation of readers on the global stage. The partnership will launch with a movie tie-in programme, co-published by HarperCollins US and UK, to coincide with the Paddington 2 movie this autumn.



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State of the nation: Corporate

TSBA adds TfL

Right Nike is one of

TSBA Group has secured a five-year deal with Transport for the brands to feature TfL imagery. London to grow its licensing programme. David Ellis, head of IPR development for TfL, said: “London has always been a global city rich in heritage and innovation and we are proud that our brand has become synonymous with that story. “Our partnership with TSBA provides us with the expertise to re-align and expand our licensing programme and keep pace with the global market to generate new revenue to reinvest in transport.” Ian Mallalue, chief executive at TSBA, added: “TfL has a fantastic design heritage, with instantly recognisable and loved logos, art and vehicles. The team at TfL have already done a fantastic job in building a beautiful, design-led, licensing collection and we look forward to helping them grow their brand in areas such as apparel and homewares, while maximising opportunities abroad.”

Funko feeling acquisitive Pop culture licensing specialist Funko has acquired Underground Toys Limited. The two companies have had a close working relationship for a number of years. In January 2014, Funko and Andy Oddie Underground Toys Limited entered into a European distribution agreement, which saw the latter exclusively distribute Funko products, along with its own range of licensed merchandise, to a network of European retailers including Toys R Us, Tesco, ASDA, Carrefour and FNAC. Funko’s operation of the EMEA business will be led by Andy Oddie, formerly md of Underground Toys Limited, who becomes managing director EMEA.

Born momentum

Anne Bradford joins Blues

Blues Clothing has welcomed Anne Bradford as its new general manager. Anne has joined to strengthen the team with George Christopoulos moving up to take on the broader role of ceo of CWI Holdings Group, which acquired Blues two years ago. Internally, it’s business as usual with Patrick Bailey continuing as group licensing director, supported by Tom Crompton as licensing manager. Anne joins Blues following a four-year spell with TVM/ Fashion Lab as sales director. Commenting on her new position, Anne said: “It’s a great role and I am really looking Above: Anne joins Blues forward to working with the team here at Blues who are well from TVM/Fashion Lab. established and have a fantastic reputation in the industry.” Anne added: “I am looking forward to this next chapter with Blues Clothing and working with the team to build and grow the future.”

Inset: The #EpicSkeletor campaign has been a

Born Licensing is looking to capitalise on its recent success with huge success. the #EpicSkeletor campaign with, looking to reach out to companies across Europe. The ambitious agency moved to London over the last year to be better placed to pursue European markets, as well as continuing with its focus on Australia and New Zealand. A recent trip to Amsterdam has led to licensing deals with T-Mobile and Instagram, while there are also plans to expand its reach to Paris, Berlin, Stockholm and other key advertising cities in Europe. The success of the ad deal – which features the Masters of the Universe character dancing to Irene Cara’s Fame song – has put licensing on the front page for the ad world, featuring in Campaign magazine. In addition, Born Licensing’s Subaru G.I Joe ‘Do Something Out of the Box’ campaign is shortlisted at the LIMA International Licensing Awards in the Best Promotion category. The company has also worked with Tesco, KFC and Simonds Homes. David Born, md, told LSB: “When I launched Born Licensing less than three years ago, I set out to make the process of licensing in advertising smoother for all sides involved, while delivering incremental revenue to licensors.”



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State of the nation: Corporate

Magic first quarter for The Light Fund

A raft of fundraising events have helped to swell the coffers of The Light Fund during the first quarter of 2017. The first official fundraiser of the year saw the industry decamp to Blackpool for an evening of bingo, fish and chips and networking. The event - which also marked Bulldog Licensing’s tenth anniversary and was generously supported by the agency - raised over £12,000. Meanwhile, BBC Worldwide’s Jason Easy and Katie Ball, and Ben Lowe from Roy Lowe & Sons are no doubt still relaxing after completing their epic challenge of six marathons in six days in aid of The Light Fund. As LSB went to press, the trio had raised over £14,300, having ran over 470 miles as a team and 157.2 miles each during the course of their challenge. The Light Fund was also boosted by the generous guests at the Brand & Lifestyle Licensing Awards, with the raffle raising well over £7,000. Upcoming dates for the diary include An Evening of Karaoke on Thursday, May 11 at The Finery in London, plus the annual The Light Fund golf day on Thursday, June 15.

Above and below: The Blackpool event and the Six Marathons in Six Days challenge together raised more than £26,000 for The Light Fund.

WBCP awards partners

Warner. Bros Consumer Products EMEA has honoured a trio of its licensing partners at its recent European Licensing Summit in London. Mattel picked up the award for Licensee of the Year – this was in recognition of its dedication to creating retail specific consumer offerings across a range of properties. Meanwhile, for the second year running, Primark was named Retailer of the Year. As well as ‘phenomenal’ year on year growth, Primark was also praised for its activations around the Harry Potter franchise and for its Batman v Superman: Dawn of Justice campaign. New for 2017, WBCP EMEA added the Promotion of the Year category, with the award presented to Turkish Airlines for its Batman v Superman: Dawn of Justice campaign. With activations across 45 markets and multiple platforms, the ‘Metropolis to Gotham’ adverts, which featured talent from the theatrical film, were watched by over 60 million fans online – setting a new benchmark for promotional partnerships at Warner Bros.

CPLG signs Hatchimals

Recognising achievement

Nickelodeon & Viacom Consumer Products has honoured a number of its retail and licensee partners at a special event at London’s Ham Yard Hotel. The licensor’s annual UK Achievement Awards recognise the accomplishments of UK retail and licence partners across the year. The winners were: Retail Campaign of the Year - Asda PAW Patrol Summer event; Retail Partnership of the Year - The Entertainer; Softlines Partner of the Year - Blues Clothing; Content Partner of the Year - Egmont Publishing; Innovative Hardline Product or Range of the Year - MV Sports (outdoor); Collaboration of the Year - Dr. Martens Teenage Mutant Ninja Turtles range; Licensee of the Year – Sambro; Longstanding Partnership – Danilo. Left Asda was among the winners at the event.

CPLG is set to build up the licensing programme around Spin Master’s Hatchimals property across a number of key territories. The agency will represent the brand across the UK, France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe and the Nordics. Working with Spin Master, CPLG will focus on expanding the hit toy property into new product categories including apparel, home, stationery, food and health and beauty. Penguin Random House Children’s UK is already on board, with a three-year deal to release books based on Hatchimals. The world publishing rights – excluding North America – will see the Puffin imprint roll out fiction, activity books and a collector’s guide. Above: CPLG will be building up the licensing for Hatchimals.



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Maui and Sons surfs into Zara

Inset: The Robot Wars campaign will include an emphasis on STEM.

Licensing Link adds Robot Wars

Licensing Link is to launch hit TV show Robot Wars into the consumer products arena. The agency has teamed with Passion Distribution to develop the programme for the show, in which teams of robot makers put their creations into battle. A key target category for the first phase will be a master toy licensee which will develop themed play-sets including the Robot Wars arena, vehicles and figures. Publishing and apparel are also among the key categories in the campaign, which will be backed by a series of live events building on the success of the initiatives that supported the TV relaunch in 2016. While the campaign will target Robot Wars fans of all ages, it will also include a strong emphasis on STEM (science, technology, engineering and maths) to encourage a new generation into robotics and engineering.

Californian lifestyle active sports and surf company, Maui and Sons has teamed with Zara for a new fashion collaboration. The co-branded Zara Basics x Maui and Sons is in stores now and is also available online. It consists of eight fashion forward pieces, including an embellished crop top, oversized woven shirt featuring classic artwork, embroidered daisy dunks, denim pants and an army style embroidered canvas overcoat. Blake Harrington, licensing director at Maui and Sons, told LSB that Zara has used influences from the brand’s heritage. It has utilised classic prints and graphics based around one of its shark logos. Maui and Sons will be showcasing its full line-up at Licensing Expo in May (booth D74). Above and top right: The Zara range includes eights pieces. Below: Mattel has been running retail activations for Fast & Furious.

Bumper Blyton promo Hachette Children’s Group and Book People have joined forces for a new 18-month direct to consumer partnership to promote the works of Enid Blyton. Following the formation of Enid Blyton Entertainment, in January 2016, this retail partnership is the brand’s biggest to date. The strategic partnership will support initiatives to bring Enid Blyton’s writing to children and families through Book People’s direct to consumer channels. The marketing and PR activity is planned to kick off in June with a focus on Noddy, and will continue later in the year with a national newspaper promotion for The Famous Five. Left: A national newspaper promo is planned for The Famous Five.

Making a Point

The Point.1888 has been appointed as the brand extension partner for Battersea Dogs & Cats Home. The agency will look to extend the iconic brand into new consumer product categories, helping to reflect the rescue centre’s personality and reputation at retail. In addition, The Point.1888 has also partnered with King to build the UK extension programme for the Candy Crush franchise – with Inphase International already on board. The company will be looking to expand the mobile entertainment property – which boasts games including Candy Crush and Candy Crush Jelly Saga – into a number of new categories.



Universal is Expo ready

Universal Brand Development will be showcasing a raft of properties from partners including Universal Pictures, Illumination Entertainment and DreamWorks Animation at Licensing Expo. Anchored by global master toy licensee Mattel, the Fast & Furious franchise will be highlighted by key partnerships with Jada Toys and Affliction, while The Mummy (starring Tom Cruise) will also be showcased. A healthy roll call of partners are already on board for Despicable Me 3, while Illumination’s newly imagined version of Dr Seuss’ How The Grinch Stole Christmas (starring Benedict Cumberbatch) is due in November 2018. The next instalment of the Jurassic World franchise is scheduled for June 2018, which is bound to create a lot of interest. Meanwhile, Universal will continue to collaborate with master toy partner Hasbro on DreamWorks Animation’s Trolls, with a sequel due in 2020. New content across multiple platforms is also planned throughout 2017-2019. From the TV portfolio, the company will focus on new Netflix original series Spirit Riding Free, as well as Trollhunters, Voltron Legendary Defender, Dragons: Race to the Edge, Dinotrux and Noddy: Toyland Detective.

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State of the nation: Corporate

Smiley on a roll

Busy Smiley has secured a clutch of brand collaborations to help mark its 20th anniversary. The varied deals include catwalk collections with the likes of Palm Angels and après-ski attire with Moncler, as well as a lifestyle range with Colette. Longstanding collaborations with Anya Hindmarch, Joshua Sanders and Moschino have also continued. On top of this, Smiley teamed with Brit and Grammy winner Ed Sheeran and Warner Music, featuring in the worldwide promotional campaign for his latest album. The brand is also launching an extensive range of festival fashions. A collaboration with Palladium will see the launch of a new sneaker, as well as a unique rework of the best selling Pampa style, emblazoned with the Smiley icon in trademark yellow and black colourways. Meanwhile, Italian licensee Brekka will launch an exclusive line of festival-wear, while Smiley has also partnered with music-inspired clothing brand Pretty Green. It will also be increasing its presence at this year’s festivals including the Isle of Wight and Glastonbury. Right: Smiley has enjoyed plentiful brand collaborations so far this year.

Big screen power

Below: Peppa has smitten cinema audiences.

eOne’s Peppa Pig has been charming cinema audiences in both the UK and Australia. Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday marked the theatrical debut for Peppa Pig in Australia where the release hit 241 screens and debuted at number six in the overall box office chart. Since it opened on March 16, the release has racked up box office receipts of AUS $2.16 million. Meanwhile, in the UK, Peppa Pig My First Cinema Experience debuted on April 7, screening in over 500 cinemas nationwide. It has also enjoyed tremendous success generating box office sales of just over £3 million since opening and ranking in the overall top five UK box office releases in its opening week.

No Clangers dropped by Coolabi

Coolabi has confirmed a second series of Clangers, while the first series is now available to stream on Netflix US. The brand is also continuing with its #ClangersForKindness marketing initiative in 2017, while the licensing programme now extends to adult lines. This includes a deal with Fashion UK for the brand’s first adult clothing range, launching exclusively online this year. Elsewhere, the Beast Quest brand has secured a deal with video game publisher Maximum Games to develop a console game for Xbox One and PlayStation 4, while there will also be a new mobile gaming deal and theatre show. New agents are also on board for Poppy Cat (Lizenzwerft) and Purple Ronnie (Landmark). Left: The Clangers brand is expanding into adult lines.

UK gets even more Gorjuss

Santoro’s UK licensing programme for the Gorjuss brand is building momentum. Cooneen is securing its first listings for a children’s outerwear and nightwear range, which is due to launch in autumn/winter, while Design Objectives will launch a new paper crafting collection. The seaside-themed Little Fishes and Summer Days will form a colouring-in element, as part of a detailed Colour Me In book and wooden character toppers. Elsewhere, the sell-in success of Sequin Art’s debut line has prompted the development of three new sequin kits, as well as Gorjuss Painting by Numbers kits for autumn/winter. Santoro’s own Gorjuss gift collections were unveiled at Spring Fair, with five new lines for everyday gifts, plus a 100-piece BTS range. On top of this, Peggy Wilkins Textile Fashions becomes the exclusive UK distributor for Emma Home’s jacquard cushions. Left: The Gorjuss programme is growing in the UK.





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State of the nation: Corporate Right: VMC is once again making knitted accessories in the UK.

VMC casts on

The sound of knitting machines is returning to VMC Accessories, with the company taking the decision to begin manufacturing knitted accessories in the UK once again. Following a seven-year break, the company’s md Andrew Clowes attributed the decision to “the need for fast response coupled with a weak £pound”. Most knitted product will continue to be sourced from overseas, however UK knitting provides a strong USP for the business. It enables faster sampling, as well as the ability to complete orders quickly in reaction to sales during the season. VMC initially found success producing hat orders in response to market demand from some of its existing retailers at the end of last year. Andrew added: “We are now geared up to knit accessories all year round.” VMC has over 40 licensed properties in its portfolio including Disney, Marvel, Star Wars, PAW Patrol and Pokémon.

Get Happy

Happy Ink has secured a brace of key deals for its quirky Hamsta World brand. First up, an extensive Italian licensing campaign is set to introduce the property to the territory. Happy Ink has appointed Maurizio Distefano to manage the brand in Italy as it looks to further growth its international recognition. On top of this, the brand will also launch in the US via a collaboration with well-known industry name Brad Bushell. Brad is a familiar face in the US licensing arena. He is the former svp at United Media, while he also served as vp international licensing at Paws, Inc., the owner of the Garfield comic character property, where he led an international network of agents.

Growth for Gemma

Gemma International continues to expand its licensing roster, signing three major brands so far this year. The company will be creating greeting cards, balloons and partyware for Care Bears, while cards, gift packaging and partyware are on Above: Care Bears is one of the way for Miraculous: Tales of Gemma’s recent signings. Ladybug & Cat Noir, following a deal with Bulldog. Meanwhile, the preschool side of the portfolio has been bolstered with the addition of eOne’s PJ Masks. Cards and gift packaging will launch from July, while a party range will arrive from September.

News in Brief

l The Royal Mint has grown its popular Beatrix Potter collection, adding four new designs: a coloured Peter Rabbit, Benjamin Button, Tom Kitten and Jeremy Fisher. l Studio 100 has acquired a majority 68% interest in German brand management and media company, m4e AG. l Misirli has enjoyed a successful debut for its new luxury sock brand, Finch & Belle. The range covers four categories – occasion, city, active and casual – and while the majority of the Finch & Belle product is unlicensed, Mickey Mouse does feature in a subtle lurex embroidered design. l Britain’s Imperial War Museums are expanding into the US market, with Spotlight Licensing and Brand Management on board to grow the programme. Spotlight will be highlighting the brand on its stand at Licensing Expo in May (A196). l The licensing programme for HEAD Sport continues to grow, with the brand securing a multi-year global partnership with tennis practice wall manufacturer, REBO. The UK-based company will be developing and marketing a range of HEAD branded REBO walls across the globe. l The Molang brand has secured a 14-month deal to take over the children’s areas at Charles de Gaulle and Orly airports. Running until late April 2018, the children’s play areas will show Molang episodes throughout each day. In addition, children will also get the chance to play and explore the Molang app on a number of iPad stands. l BolognaFiere – the organiser of Bologna Licensing Trade Fair and Bologna Children’s Book Fair – is to launch a new copyright trade show in New York in 2018. The as yet unnamed show will be dedicated to publishing and international rights and licensing and will take place from May 30 to June 1 2018 at a ‘midtown Manhattan’ location. l Cartoon Network has confirmed a number of new UK apparel and accessories partners for The Powerpuff Girls. Bioworld Europe, H&A, Trademark and Imagin8 are all now on board. The news follows the unveiling of fashion label Fyodor Golan‘s autumn/winter 2017 collaboration inspired by the trio. l Dreamtex has welcomed Miraculous: Tales of Ladybug & Cat Noir to its portfolio, as well as expanding its Power Rangers collection with the introduction of a new movie-themed line. l Rocket Licensing is marking 60 years of The Grinch this year with a raft of activity. Q4 celebrations will include an anniversary logo and targeted marketing. A new Grinch style guide has launched, while new products will be launching from the likes of Cooneen, Misirli, BC International, Park Agencies, Somerbond, Smiffy’s, Dreamtex, Design Group International and Brand International Group. A limited edition version of The Grinch Who Stole Christmas will also arrive in the autumn from HarperCollins. LICENSING SOURCE BOOK EUROPE 2017



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Online impressions between clients


Assets and Objects make-up our brands

UK, USA + CHINA Offices

Let our brands take you on a journey – Our first stop could be one of the world’s most iconic transport brands. Stay a while longer and we’ll stop off in the photography archives of ‘The Summer of Love’. If neither of those are to your taste then let us take you back in time for a tour of the world’s earliest civilisations. At TSBA our brands are constantly taking us on journeys and that’s exactly what we want consumers to experience when they use our products. Depending on where you want to go, and how you want to get there TSBA are built for the task. Come and see us at the Licensing Expo to find out where we can take your products...

Licensing Expo Booth C94 Stephanie Freeman +44 (0)208 332 6642


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statistical evidence

Magic of the movies We’re set for another bumper summer at the box office for licensed properties, with the likes of Cars 3, Despicable Me 3, Wonder Woman and Spider-Man Homecoming to name just a few hitting the big screen. For the toy category, this is sure to bring about a significant sales boost. NPD Group takes a look at the celluloid impact on the toy space.


he UK toy market is a dynamic one where licensing plays an important part. Over the last four years, one of the fastest growing areas of the sector has been toy properties with a movie origin, up +65% in 2016 vs. 2013, growth over x3.5 faster than total toy market and now worth over £337 million (Source: NPD UK Toys Retail Tracking). The largest categories for film licences are action figures and building sets, but there are film properties across all areas of the market. The 2016 movie headlines were still dominated by Star Wars, with the double hit of The Force Awakens momentum from 2015 and new spin-off Rogue One in Q4, leading Star Wars to be the largest UK toy property ever seen by NPD with sales over £101 million. Elsewhere in 2016, super heroes continued to drive toy sales with The Avengers and Batman contributing to toy sales. The top new film property last year for toys was DreamWorks’ Trolls, which sold £12 million of toys – and sales for Trolls have continued to be strong into 2017. The start of 2017 was heavily driven by LEGO Batman sales, with Batman the number two property in the UK at the start of the year (YTD February 2017), while March saw the launch of the new live action Beauty and the Beast licence. Looking ahead to this summer’s big releases, there are a number which have historically been top sellers for the UK toy market. Transformers is a true Above: The hotly tipped Wonder Woman is just one of the super hero movies which could boost the toy sector in 2017.

evergreen property within the action figure market, consistently within the top ten properties. However, it always experiences a significant uplift when there is a movie release, with Transformers: The Last Knight the fourth in the franchise. Expanded cinematic universes from Marvel and DC super hero properties are also strong performers for toys and this looks to continue this year. With Guardians of the Galaxy and Thor sequels, as well as Wonder Woman and DC’s team up film, Justice League towards the end of the year, 2017 could be a bumper year for super heroes. Inset: The The summer also sees action figure Spider-Man swing back into category accounts for action. Traditionally during a 28% of total movie sales. film release, Spider-Man toy sales hit the top 20 properties across total toys and during the previous film release in 2014, sold over £28 million of toys. Another historic big hitter, this time from the animated movie front, is Disney’s Cars. Cars 2 drove the property to be number one for toys in 2011 with £49 million of sales - with sales across a number of different categories - and the latest movie will be a big one to watch. Also in the race is Despicable Me 3 with the return of Gru and the ever-popular Minions, who will be looking across multiple categories for sales this year after selling £35 million of toys in 2015 when the Minions movie was released. With such a heavy line-up of previously strong film licences, as well as new brands like The Emoji Movie and My Little Pony, 2017 could well be a record year for movie licences. NPD’s UK License Tracker aims to equip licensors, manufacturers and retailers to uncover opportunities and grow their share of the licensed products marketplace. You can find out more by contacting NPD on 020 8237 1300.



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Vickie’s Vegas Inset: If you want to make your £s stretch further it’s time to go off-strip!

Vickie O’Malley, md of Rockpool Licensing is the girl in the know – what she doesn’t know about where to eat, drink, party, relax and of course do business in Vegas just isn’t worth knowing. This year LSB can reveal, Vickie’s going off-strip! Listen up to what the blonde bombshell has to say…

It’s Rock(pool) n Roll B

loody Brexit. Last year I checked out of my hotel on the day after the referendum. To add to my general sense of despair, that extra 24 hours in Las Vegas cost me £300 in exchange rate plummet alone [Insert Expletive Here]. A year on, our £pound remains as weak as a kitten and prices in Las Vegas continue to soar. There’s only one thing for it, you gotta get off-strip. If you stray, even just a block away from Las Vegas Boulevard, there are delights, adventures and even bargains to be found. This year, we’re looking at places to eat, drink and be merry where your precious quid can join hands with your sense of adventure, and go a little further.

There’s a Chinatown?! Did you even know there was a Chinatown in Las Vegas? I must confess that I only found out last year. Some of the most highly acclaimed restaurants in LV can be found in the strip malls of Spring Mountain Road. Yes, I said Strip Above: Yes, there really is a Chinatown in Vegas.



Malls and yes, you will panic on arrival. Your taxi will pull up to a row of shops and it will take you a minute to spot your restaurant Above: Raku is reputed to be the place that Strip chefs come after work. sandwiched between the dry cleaners and the nail bar. It will look uninviting. Fear not, once inside, marvellous things will happen. I was Googling ‘best restaurants in Las Vegas’ to take out clients and very lovely people. I kept seeing amazing reviews for a place called Raku but hesitated as it was off the beaten track and it didn’t look expensive enough… I was looking to impress rather than Above: Echo & Rigg is alarm. Eventually, after the another Downtown gem. umpteenth review said it was ‘The Place’ where chefs from the Strip go after work, I booked it. I rang JC in a ‘let’s test the water and if he sounds embarrassed for me, I’ll cancel,’ kinda way. Thankfully, he’s hugely knowledgeable about Japanese food and was very excited. This being all the encouragement I need, I called them back and made a second booking for later in the week for another business dinner. Regrets, I have a few… but this isn’t one of them; outstanding and

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Vickie’s Vegas

creative food with spectacular service. On my second visit, our waitress recognised me and made sure I remembered all the cool stuff JC had suggested from Dinner #1. Both nights we ate like kings (although we drank rather more on the second… which will be a surprise to literally noone!). The bill, much like the size of the restaurant, was a tiny fraction of what it would have been on the Strip. If you want to go, book, it really is very small. I will have done so before this goes to print. Other off-strip gems include Echo & Rigg in Tivoli Village. A butcher with restaurant attached and first class rib eye at less than half the price you’d pay in a major casino steakhouse; Marche Bacchus, a lakeside French restaurant that feels a world away from the strip and Other Mama, a seafood haven where I for one, am headed this year. They have an oyster happy hour for goodness sake… what’s Above: Marche Bacchus is a lakeside not to love?! French restaurant.

Downtown is a Blast! Downtown is filthy with great places to go and others you may wish to try include; Atomic Liquor, the oldest bar in LV, where they used to watch atomic blasts from the roof-top terrace. A Rat Pack hang-out and, apparently, Barbra Streisand had her own seat at the bar. Yes, I was surprised too. There’s Below: Atomic Liquor is the oldest bar in LV, where they used to watch atomic blasts Insert Coin where you can from the roof-top terrace. play Donkey Kong and have a cocktail at the same time or Commonwealth with a great roof top terrace and its own secretdoor bar called the Laundry Room. You need a code to enter, can only stay for two hours and aren’t allowed to take photos. Well, what happens in Vegas kids...

left a single bottle of spirits unmolested. One of their creations tasted like a bonfire. No, really. You couldn’t say it was pleasant, but it was impossible to stop drinking it. The guy at the Golden Nugget was relegated to runner-up in the ‘new best friend stakes’ right there and then, not least because, when the bill was presented, they’d knocked about 70% off because “You guys are fun.” Wow… profound love! We staggered out of there So, Go Downtown! and a few doors away (it’s hard to be exact at this point) …The lights are much brighter there! Oh we found Don’t Tell Mama. Petula, you’re right! Well, they are at least as We knew we’d hit pay dirt as bright and you can certainly “forget all your we opened the door and the troubles”. The gambling, food and drinks are guy was playing Piano Man. practically free! Ahem. My love affair with Eyes closed, it WAS Billy Joel. Downtown began a few years ago. I came to Above: Other Mama is a seafood lover’s paradise. There were only a handful of Vegas on holiday with my dear friends Rich people, each taking turns at the mic/piano and and Lisa (whom many of you will have met as Lisa performing, like pros. Turns out that’s because they now helps me with PD for Rockpool). I’d read were. We discovered that Don’t Tell Mama is where about a place where the cocktails were graded 1 local acts head on their night off. They embraced ‘Universal Appeal’ to 5 us wholeheartedly and even rocked out some ‘Acquired Taste for the Radiohead for Rich. We’d became like family and, Connoisseur’. Thing when Lisa requested was, I couldn’t Below: Don’t Tell Mama is a great place to listen to music. ‘Eldorado’, they somehow remember what it was knew that this was called. My only two Above: If you like cocktails, make sure you pay a visit to Downtown pieces of information just the Bonfire Cocktail Room. cocktail talking and were 1: it was a Cocktail played ‘Desperado’ Room and 2: it was Downtown. We asked our new instead! Rich still says best friend, the bartender at the Golden Nugget it’s in his top three and, based on the scant clues I had provided, he nights out ever and, suggested that I probably meant the “Downtown believe me dear Cocktail Room”. We weaved our way there and oh reader, there’s quite some competition. what a night! Everything was delicious and/or exciting. And I mean everything. I can’t imagine we



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People Matters

The promotions, appointments and start-ups in the licensing industry. l Industry stalwart Simon Gresswell has joined Sanrio as chief operating office. Simon is now responsible for Sanrio’s business in EMEA, Oceania, South Africa and India and Mr. Men Little Simon Gresswell. Miss worldwide. Simon, who joins with 25 years industry experience, was most recently vp licensing Europe and international at global sports, media and fashion agency WME | IMG, where key acquisitions and global clients included UEFA Euro 2016 and Volkswagen. l Julie Michell has joined JELC as director and business partner to the company’s founder Jane Evans. Julie will bring more than two decades of industry Julie Michell and commercial experience across many areas of licensing and branding to the agency. She most recently spent ten years with Hallmark, initially heading up the commercial side of its UK licensing out business and, more recently, as senior licensing manager international. Prior to this, Julie held senior positions at companies including Carte Blanche Greetings, Nici and Vivendi.

Jonathan Tillery.


l Former Asda and Primark exec, Jonathan Tillery has moved over to the supplier side of the


industry by taking on a new role as chief product officer with The Brand Machine Group. The Brand Machine Group is a children’s apparel and accessories company, involved in sports and fashion brands. Its current brand portfolio includes Nike, Jordan, Converse and Firetrap among others. It also produces children’s ranges under the Ben Sherman, the Original Penguin and Franklin & Marshall brands. l Former md of CPLG UK and Eire, Stephen Gould has joined up with former Ragdoll alumnus Andrew Kerr, taking on a new role as territory head for the UK Stephen Gould and EMEA at Sutikki. . With over 28 years of industry experience Stephen is leading Sutikki’s first office in Europe, in London. Sutikki is the kids and family arm of Bento Box Entertainment and was co-founded by Andrew Kerr and Irene Weibel in October 2016. Stephen’s initial focus will be growing licensing opportunities for Moon and Me. (See pages 80-81) l BWI Merchandising (Bioworld International) has significantly strengthened its licensing arm, welcoming Richard Radford to its team. Richard takes on the role of head of licensing for the company, which specialises Richard Radford in products including apparel and accessories. Richard joins from Centum Books, where he was group sales director. Preiously, he was account manager at Roy Lowe & Sons.

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People Matters

l Danilo’s very popular sales director Chris James retires at the end of June after 18 years. He will however continue as a director of the licensed card and calendar company. Chris hands the sales baton Chris James to Brett Smith who joined the company in March as head of sales. Brett joins Danilo from Pioneer balloon company where he was commercial director, prior to which he spent 20 years with Clintons, leaving as buying director. Brett Smith l Penguin Ventures has strengthened its licensing team with the addition of Anna Metcalfe as hardlines category manager where she will focus on licensing opportunities for toys and games, food and beverage Anna Metcalfe and gifting. Anna previously spent 5 1/2 years at Coolabi, working on brands including Clangers, Beast Quest, Poppy Cat and Purple Ronnie across a variety of categories. l CPLG has announced a European restructure and key changes include Joachim Knoedler taking on newly created role of md Central Europe. Joachim, currently md of CPLG Germany, will Joachim Knoedler take on the additional responsibility of heading up CPLG France, in the newly created role of md Central Europe. Concetta Galani is elevated to commercial director, CPLG France and Clementine Goutaine is promoted to retail and marketing director, CPLG France. Both will report to Joachim. Romina Ivanisevic has been promoted to commercial director, CPLG Germany, while Sven Burscher becomes retail and marketing director Germany, also both reporting to Joachim.

Elsewhere in the business, Slawek Ekiert, is promoted to commercial director, CPLG Nordic and CEE. Virginie Kleinclaus-Renard, current md of CPLG France, has decided to leave the company, departing early May. l Industry public relations and communications company MI PR Global has announced the appointment of Ruth Leonard as marketing director. Ruth Leonard In this newly created role, Ruth will be responsible for marketing, new business development and strategic communications. Having spent 15 years in senior management roles, including with PMS, Carte Blanche and Topps, Ruth brings a wealth of industry experience to the role across marketing, brand management and public relations. l Setting out its stall to garner a strong foothold in Latin America, Entertainment One has outlined plans to strengthen its operations with a new appointment to manage its portfolio. Bruna Sawada Bruna Sawada, who joins the company in the newly created role of regional territory manager – Brazil, will be reporting directly to London based Murilo Hinojosa, who leads consumer products for LAT-AM. l Industry veteran Julian Montoya has been promoted to svp, global toys for Warner Bros. Consumer Products (WBCP). In his new role, Julian will develop and direct global sales and licensing strategies that fuel longterm revenue growth and build key brands. Prior to this promotion, Montoya served as vp, global toys for WBCP. In another key appointment, John Louie has been named svp, international for Warner Bros. Consumer Products Julian Montoya (WBCP). LICENSING SOURCE BOOK EUROPE 2017


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Downes & Out

Food for thought Ian Downes, md of Start Licensing, takes a trip to the International Food & Drink Event and discovers some strong examples of companies creating a difference in their portfolios and focusing on long-term development.

Food Glorious Food was obviously the soundtrack when I attended IFE 17 – the International Food & Drink Event at ExCeL. The show features a range of companies from independent food producers and start up businesses through to national trade bodies and multinationals. The common theme is they sell food and drink, but licensing is not on the radar of the majority of exhibitors as many are heavily committed to building their own brand. IFE wasn’t a licensing free zone, however. Among the highlights was Burt’s – British Hand Cooked Potato Chips – extending its Levi Roots crisp range with a new flavour. It has added Caribbean Coconut



Above: Ian Downes from Start Licensing spotted a number of licensing highlights at IFE. Left: Popeye featured on a range of energy drinks from Curly & Smooth Trading Company. Below: The Levi Roots brand is a great licensing success story.

Curry flavour joining Reggae Reggae sauce crisps. The Levi Roots brand is a great licensing success story; the overall brand is reported to be worth £42m and the crisps are number five in the UK crisp market (source: IRI data February 2015). This is a great example of a company using a licence to create a point of difference in its portfolio and focusing on long-term development. Burt’s is also using the Hobgoblin beer brand under licence to create a range. As an outside observer, it has really embraced both brands and maximised the potential of them by strong marketing, well developed packaging and focused NPD. Chef Tom Kerridge launched a range of Hot Flashed Pork Crunch – a pork crackling snack product range, developed in three flavours: Oak Smoked Paprika, Pickled Green Chilli and British Sea Salt. Tom is working with Raygray Snacks on the range and seems to have been really ‘handson’ in the product development.

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Downes & Out

Owning a classic One of the most desirable types of properties to own or represent in licensing is a classic property. They have a great status in the market, normally have long-term partners and are readily recognised by consumers. Owning or representing a classic brings challenges as well – one of these is sustaining consumer, retailer and licensee interest. This can be achieved through an amalgam of techniques such as PR, promotions, design refreshment and the nurturing of key relationships. With this in mind, I have been very impressed by the continuing success of Peter Rabbit. At the trade shows I saw a lot of new products from existing Above: Enesco’s Peter Rabbit First Curl and First Tooth and new licensees – always a good way of boosting a classic. But I have also been keepsake boxes are a great gift extension for the classic brand. impressed by the good work from long standing licensees such as Enesco. I saw its gift range in Squire’s Garden Centre recently – it was made up of ceramic products such as a photoframe and rather neat ceramic keepsake boxes for Baby’s First Curl and First Tooth. This range was blended with a high quality Gund plush line. Enesco has recognised garden centres are a good source of gifting customers, but have also recognised that it is worthwhile creating ‘gifting’ opportunities that encourage consumers ‘to gift’ – the First Curl keepsake box is a great example of this. Classic properties are a vital part of the licensing landscape, but need proactive management and creative product development.

the licensee has recognised that flavour is a key Authenticity seems to be at the centre of this attribute for Tango and that it translates well into product range in development terms and in its product category. sourcing – the product is developed using freeIt has acted in a focused way and only range British pork. It seems like the product has launched with two flavours – Orange and Apple. been developed in a strategic way – looking at a The disciplined approach has worked as the two trend and a market gap rather than grabbing the flavours have been well received and are now in first passing licensing opportunity. retail distribution. Popeye featured on a range of energy drinks Rather like Tom from the curiously named Kerridge being ‘hands Curly & Smooth Trading on’, it is important that Company. These have as licensing been developed with the professionals we global market in mind. remember when to say There is a fit between ‘no’ in NPD and it is energy drinks and encouraging to work Popeye in terms of with licensees which personality and character respect a brand’s traits. In a crowded Above: The two flavours of Tango Popcorn have been well received. values. This simple impulse category brand approach should help licensed products have recognition is important – characters like Popeye more chance of being successful. help with shelf presence and product pick up. IFE was an interesting show in terms of trend From my own portfolio, it was good to see longspotting and new business, although as noted term Britvic licensee Monty Bojangles earlier the majority of exhibitors are focused on (Honeycomb Project Management) launching a their own brands and brand development. new pack format for its Robinson’s Fruit Interestingly, a number of these companies Squashes. It is now in the sixth year of holding this hadn’t thought about licensing their brand to licence and is a good example of a licensee third parties – many companies still don’t developing its offer in a flexible way responding to recognise that licensing can be a useful addition trends in the market. to their activities and not necessarily a Another of the Britvic licensees was at IFE with distraction to their business. Yumsh Snacks exhibiting its Tango Popcorn. Here, LICENSING SOURCE BOOK EUROPE 2017


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COME IN ALL SHAPES AND SIZES For For more more info info please please contact contact licensing.EMEA licensing.EMEA@

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licensee Feedback

Desert Island daydreams Katie Price, licensing director, Hachette Children’s Group “I would take a full set of the Enid Blyton Famous Five books. They might give me an idea of how to escape and I’ve been meaning to read them all again and never get the time.” Above: Katie would while away the time catching up on the adventures of the Famous Five.

Helen Webster, group licensing director, IG Design Group “My desert island licensed product would be one of the many annuals my mother – one of the very first people to work in the new UK licensing industry back in the 1970s and 1980s (she Above: IGD’s Helen Webster with Danilo’s Chris James. was editorial and licensing director at publisher, World International) – gave me every Christmas. I used to look forward to reading one of these licensed treasures every Christmas and could while away many an hour on my desert island with any one of them.” Rachel Wyatt, brand director, Kinnerton “I would take the Character Exchange with me – cheating, I know, but that way I would have a gang of trusted licensing Left: Rachel will be looking for a little help from her Character Exchange friends.



With a large contingent of the licensing industry preparing to jet off to the Nevada Desert, LSB looked to Radio 4 for inspiration and quizzed some key licensees on what their must-have products would be if they found themselves stranded on a desert island. The caveat? It had to be a licensed product and they could only choose one… buddies to chat to and hopefully with an armoury of useful things with them. Books for reading from Emma at Egmont; stationery for writing our notes in a bottle from Lisa at Blueprint; drinks bottles from Alex at Spearmark; party goods from Mel at Amscan to keep our spirits up; clothing from Patrick and Tom at Blues (they may have to brief in some larger sizes); calendars from Dan and Trevor at Danilo so at least we know what day it is and, you never know, we may get some models pop along to our island for a photo shoot; socks from Martin, Rob and Ben at Roy Lowe, I’m sure we could find a use for them (and the socks…); and, finally, maybe a toy boat from Alison at HTI to get us off the island.”

Richard Radford, head of licensing, BWI Merchandising “A bit of ‘journalistic licence’ with my choice as – to the best of my knowledge – no one has produced one yet. It would have to be a Harry Potter invisibility cloak, as it could get you into, or out of, all sorts of fun and mischief.” Above: Richard would be looking to turn into the invisible man.

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licensee Feedback

Daryl Newlands, marketing manager, Finsbury Food Group

Tim Rudd-Clarke, licensing director, Gemma International “I think I need to be practical and, being a part time outdoors-man, I would probably take the basic Bear Grylls survival kit. Plus, if I am allowed, a very big Bear Grylls Parang Machete would be handy for shelter building.” Above and right: Tim would be the licensing industry’s very own Bear Grylls.

Trevor Cash, director, Mad Beauty “The product I would take with me has to be our first award winning design, from the Kellogg’s Vintage collection – the 50’s Bath Milk Carton. Inspired by Kellogg’s Vintage images from their 1950’s advertising, it would remind me of home and good old English breakfasts.” Above and left: Trevor (pictued with creative director, Julia Cash) wants to be reminded of English breakfasts.

Lindsay Hardy, marketing director, Trends UK “If we assume that there will be no facilities or home comforts on our desert island, then anything licensed by Ray Mears or Bear Grylls might come in handy just to survive – a superb Swiss Army knife with a million gadgets and a box of matches or My Girl Guide Handbook; it’s quite an old one but full of jolly useful stuff about tying knots, erecting shelters and the correct way to fly the Union Flag (as I would obviously claim this island in the name of Her Majesty Queen Elizabeth II). If, however, my desert island is all about indulgence, then some Jo Malone scented candles and bubble bath would be lovely, plus a Bollinger ice bucket, ice, an endless supply of champagne and cut glass flutes please.” Above and right: Lindsay has her eye on several luxuries for her desert island.

“I would take a short supply of Peppa Pig cupcakes and also some Peppa plush. Purely born out of it being the first real licence my twin boys became obsessed with from an early preschool age – it would remind me of the quiet times together watching episodes with the boys.” Above and right: Peppa Pig would remind Daryl of time spent with his twin sons.

Alison Downie, global licensing and brand director, HTI “I would take a JCB digger because that is the licence I have worked on the longest throughout my career. It would enable me to build the most amazing sand castle to live in and would also be a nifty ride-on vehicle to transport me around the island. Plus, of course, the digger bucket would make the biggest ice bucket to my drinks perfectly chilled.” Above and left: JCB is the licence Alison has worked on longest throughout her career.

Darran Garnham, ceo, MTW Toys “Easy. My Spider-Man fishing rod and tackle box with Bing Crosby’s Gone Fishing on loop.” Above and right: You’ll find Darran fishing with Spider-man.




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licensee Feedback

Kim Bown, director, Misirli

Helen Shield, director of marketing, Enesco “I would take a large cuddly Peter Rabbit – this is our 30th anniversary year as a licensee for this brand and it remains a firm favourite. I am not sure I could pick between the current version or the cute new Great Ormond Street Hospital version. Either way, I could use this as a pillow or just something to talk to.”

“I’m not sure that I’m a desert island type of girl, so if there was no luxury yacht anchored off shore, I think it would have to be the Chris Pratt version of Star Lord from Guardians of the Galaxy. I’m sure he would have a lot of uses and, as his music is my era, I could even work his Walkman.” Above and left: Chris Pratt as Star Lord would make the experience more enjoyable for Kim.

Above: Enesco is marking 30 years as a Peter Rabbit licensee.

Heather Culpan, md, Burgon & Ball “I’d take our RHSendorsed trowel and pruner gift set to my desert island. I’d choose our latest design – Flora and Fauna – which features dainty birds and elegant foliage, drawing inspiration from the RHS Lindley Library archive of botanical art. It looks beautiful, it will help me cultivate an area to grow some food and the quote that’s engraved on the trowel will make me smile – ‘The love of gardening is a seed once sown, that never dies’.”

Claire White, ecommerce marketing manager, Half Moon Bay “It would have to be the Doctor Who umbrella. The sturdy design would come in handy, keeping the midday sun off me and could be used to collect rain, as well as reminding me of the popular scifi show which I first watched peeking out from behind a cushion with my parents.” Above and left: Rain or shine, Claire would be well covered.

Above: Heather would be the island’s green-fingered resident.

Emily Howarth, international licensing manager, Bonbon Buddies “I would take a big Jamie Oliver stew pot – practical and cooking makes me happy, so I wouldn’t get island fever.” Left: Emily would be able to feed her licensing camp mates.

Martin Grix, director, The Monster Factory “I would, of course, take our VW Coolbox to keep my beers cold.” Above: Martin is all about keeping chilled.



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Caught On Film

Flickers from the flicks

The magic of the movies is still a backbone of the licensing industry. Here’s all the latest news from the silver screen.

Film title


Release Date

Pirates of the Caribbean: Salazar’s Revenge


May 2017



May 2017

Transformers The Last Knight


June 2017

Fantastic Four 2

20th Century Fox

June 2017

Despicable Me 3


June 2017

Wonder Woman

Warner Bros

June 2017

Spiderman Homecoming


July 2017

Cars 3


July 2017 August 2017



The Lego Batman Movie

Warner Bros

August 2017

Doctor Who Deep Breath

Picturehouse Entertainment

September 2017

Animal Crackers


September 2017

Emoji Movie


August 2017

Lego Ninjago

Warner Bros

October 2017

The Snowman


Oct0ber 2017

My Little Pony


Oct 2017 Oct 2017

Thor: Rangarok


Justice League

Warner Bros

Nov 2107

Paddington 2


Nov 2017

Let It Snow


Nov 2017



Dec 2017

Star Wars The Last Jedi


Dec 2017

Early Man


Jan 2018

Black Panther


Feb 2018

Sherlock Gnomes


Feb 2018




Wreck It Ralph 2


March 2018



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Caught On Film Below: Trolls2 will hit cinemas in 2020.

Trolls 2 Announced Quick Pit-Stop In line with the big-screen release of The Fate of the Furious, the eighth chapter in the popular Fast & Furious saga which grossed over £400 million on opening, Universal Brand Development launched an extensive consumer products programme around the franchise. Visitors to Toys R Us in Leeds, Peterborough, Oldbury, Brent Cross and Ipswich were invited into Dom Toretto’s Garage, a unique experiential store-in-store concept where they were able to create their own high-octane Fast & Furious-inspired action scenes using global master toy licensee Mattel’s Fast & Furious Filmmaker app. In addition, an upturned Fast & Furious stunt vehicle, developed in partnership with Universal Pictures, also made pit stops at six major shopping centres and mainline train stations across the UK, spending four days at each location. “Fast & Furious is one of the most popular and enduring film serials of all time,” comments Hannah Mungo, country director of UK and Ireland for Universal Brand Development. “The untapped potential of the brand is vast, and we have an unwavering commitment to developing a broad consumer products offering.” The UK consumer products roll out also includes die-cast vehicles from Jada Toys, collectables from Underground Toys, adult gifts from Thumbs Up, posters from Pyramid and apparel from Somerbond. Above: Some Fast & Furious action.

In Bed With Batman

Below: Character World gets into bed with LEGO Batman.

Character World has launched a new LEGO Batman range to coincide with the release of the hotlyanticipated The LEGO Batman Movie. The Manchesterbased business has designed and produced a full LEGO Batman range, including a duvet cover with matching pillow case, a cushion, poncho and fleece blanket. The new range will be available across the UK and Europe in retailers and online.

Universal has announced that the sequel to the popular DreamWorksTrolls movie, Trolls 2, will hit cinemas on April 10, 2020. Both Justin Timberlake and Anna Kendrick will reprise their roles as Branch and Poppy respectively. Trolls – which launched late last year – has grossed some $339 million worldwide.

Beauty and the Beast Get In Training Footwear specialist Asics has teamed up with Disney to launch a special Beauty and the Beast collaboration with three styles of trainers. The styles are inspired by both Belle and The Beast, and also feature fabrics and patterns found on costumes worn in the movie.

Minions Get Sporty

Sports brand Puma has signed a multi-season partnership with Illumination and Universal Brand Development for Minions footwear and apparel. For autumn/winter 2017, just in time for their next onscreen adventure in Despicable Me 3, the Minions bring their subversive brand of cute to Puma Sportstyle. Minions Stuart, Carl and Kevin have rendered their playful designs on Puma’s sports-inspired styles with splashes of colour, plenty of goggles, and more. Below: The Minions bring their cheeky style to Puma apparel and footwear.






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Retail Round-up

Inset: The Hot Wheels line features 12 styles.

Shop floor fillers Gap revs up

Spring/summer gives the retail scene a chance to refresh its licensed ranges, welcoming new collaborations and brands. LSB takes a look at some of the most recent activity.

M&Co adds to Kite and Cosmic M&Co has launched its second Kite and Cosmic range, in collaboration with TV presenter Kate Garraway and children’s charity ICAN. The arrival of the range was been backed by plenty of PR and activity including magazine and newspaper interviews with Kate herself, discussing her involvement in the development of the range. Julia Redman, head of buying for kids, men’s, Kylie and home at M&Co, told LSB that the range is “cute and quirky, incorporating practical, comfortable fabrics and all the key fun fashion trends of the season”. Below: Kate Garraway has been heavily promoting the new collection.

High street retailer Gap has bolstered its licensing credentials, launching a new capsule collection for Mattel’s Hot Wheels brand. Featuring 12 different styles, the toddler and boys’ line is brought to life using the toy brand’s signature prints and the iconic track. Glow in the dark elements and a ‘pop’ of orange have been used to link back each product to the property.

Matalan ups licensing commitment Matalan is continuing to grow its licensing offer, with the retailer beginning to explore further brands outside of its popular Character Shop. Childrenswear buyer Kate Callender told LSB that a number of brands will be integrated into the fashion areas of the business. These include band t-shirts for toddlers Above: My Little Pony is (Nirvana and The Rolling Stones), one of the new brands featured in Matalan’s Pepsi tees for women and men’s spring brochure. tees featuring The Ramones and The Beatles. Matalan’s spring kids brochure also features a double page feature on the new Character Holiday Shop, incorporating both price point messages and lifestyle photography. “This is something we feel important to bring the true fashion appeal of licensed product to life,” Kate commented. The campaign features PAW Patrol, Batman, Peppa Pig and My Little Pony. “We aim to be the destination for family holidays and character swim is at the forefront of our spring campaign,” Kate continued.



Intu backs Nick Jr Intu shopping centres hosted a series of Nick Jr All Stars experiences throughout the Easter holidays. A raft of activities ran across the centres including Nickelodeon properties such as PAW Patrol, Teenage Mutant Ninja Turtles, Blaze and the Monster Machines and Shimmer and Shine. In addition, Intu added augmented reality technology to its in-centre app, meaning the Nickelodeon characters could be brought to life. Six specially-created augmented reality experiences could be accessed by scanning the images found within Intu’s 14 shopping centres across the UK. This included the chance to pose for a picture with the Shimmer and Shine genies and play a Half Shell Heroes game. Right: New AR technology brought the Nick Jr characters to life at Intu.

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All smiles at Bloomingdales Smiley is continuing to notch up the retail partnerships across the globe – it has launched a new collection with licensee Daydreamer LA at iconic US department store, Bloomingdales. The ‘rock chick’ style collection features distressed over-dyed tanks with choker neck detailing, plus bold plays on the Smiley logo. Smiley ceo Nicolas Loufrani commented: “We are very happy to see Smiley back at Bloomingdales with Daydreamer LA. Thanks to all our high-end collaborations, the Smiley brand is seen all over the world as a strong fashion icon.” Since 2015, Smiley’s growing apparel footprint has helped the brand grow 31% at retail.

recently launched home fragrance range produced under licence by Canova. The Sara Miller London brand is also prominent in JLP’s card and stationery department, with greeting cards from The Art File, giftwrappings from Penny Kennedy and stationery from Blueprint. Below: A dedicated window display has highlighted Sara Miller’s range in John Lewis.

Above: Smiley is back at Bloomingdales.

Hobbs continues Royal link Historic Royal Palaces is continuing its successful collaboration with high street fashion retailer Hobbs, unveiling its latest licensed collection. The spring/summer 2017 range features apparel and accessories. It draws inspiration from a new exhibition launching at Kensington Palace in June entitled Enlightened Princesses: Caroline, Augusta, Charlotte and the Shaping of the Modern World. In addition, the designs have been influenced by items in the Royal Ceremonial Dress Collection held at Hampton Court Palace. Above: Hobbs has linked up once again with HRP.

Sara Miller takes over John Lewis

Licences stay key at Clintons

Clintons has underlined its commitment to the licensing sector – with the retailer’s vp of marketing Tim Fairs telling LSB that brands play a key part in its offering. “Clintons remains committed to the licensed sector,” said Tim. “It all comes back to Clintons offering a wide range of products and designs, of which licensed brands are a key part. “Licences are key as they are instantly recognisable, adding value for customers.” The high street retailer is currently running a special in-store promotion around Beauty and the Beast for consumers to win a trip to Disneyland Paris. The competition and product range for the Disney movie is being heavily promoted online and in-store – indeed, it has been included in the windows of 400 stores. On top of this, it has also worked with Turnowsky, with the company’s designs used on the packaging of a new chocolate range – CoCoa Paradise – displayed at till points in-store. Below: The Beauty and the Beast promo featured in 400 windows.

The growing licensing programme for artist Sara Miller has been fanfared by John Lewis – with the Oxford Street flagship store unveiling a dedicated window display, as well as hosting Sara herself for a special ‘artist in residence’ event. Sara – who won Most Promising Young Designer last October at The Henries greeting card awards (hosted by LSB’s sister title, Progressive Greetings) – first started in greeting cards, but through a growing licensing programme her designs now appear on stationery, kitchen textiles, home fragrance and tableware. The new window display is at the entrance to John Lewis’ popular candleshop and showcases the





HALLOWEEN & PARTY EXPO January 12-15, 2018 | New Orleans, LA Halloween & Party Expo is making it wickedly easy to stay in-the-know about 2018 show details. Take advantage of Halloween & Party Expo’s year-round resources, like The Celebration newsletter and Retail Recipe, to keep up with the industry and receive exclusive show news.


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Next celebrates Pokémon success

Next is celebrating considerable success with its range of Pokémon apparel, with it being its biggest licence within the older boys jersey category. Matt Kinsella, assistant merchandiser for older boys jersey, told LSB that the range had exceeded expectations, with it receiving a “massive reaction”. The retailer was fast to react following the popularity surge of Pokémon Go last summer, getting designs onto shelves by mid September. “We were expecting it to be big and we wanted to be one of the first onto it,” said Matt. “The range exceeded expectations of what it would be – we had a massive reaction across both retail and our Directory sales.” The retailer worked with Fashion UK on the range and has five/six designs across t-shirts and sweatshirts, featuring characters such as Pikachu, Squirtle and the Poké Ball among others. Above: Next’s Pokémon range has exceeded expectations.

Abbey Clancy ties with Argos The latest celebrity and retailer collaboration from Select Licensing has seen model and TV personality Abbey Clancy team up with Argos for an exclusive jewellery collection. Adore by Abbey Clancy has key positioning in the retailer’s spring/summer 2017 catalogue. The aim with the range was to combine the glamorous world of high-end fashion with statement jewellery at high street prices. The collection includes earrings, rings, bracelets and necklaces, all of which incorporate stones into distinctive designs. Prices range from £34.99 to £64.99. Below: Abbey’s jewellery collection has key positioning in the S/S catalogue.

Lidl returns to Ice Age 20th Century Fox Consumer Products and Lidl have strengthened their licensing relationship, revealing the launch of the first baby line for the hit Ice Age franchise. Ice Age Baby at Lidl will incorporate character favourites Scrat, Sid, Peaches and Julien in their original pencil drawing form to give a softer look to the range. The range will be available in stores across Germany, Italy, Ireland, Northern Ireland, Czech Republic, Sweden, Slovakia, Hungary, Croatia, Slovenia, Switzerland and Romania, as well as available online in Germany, Netherlands and Czech Republic. Sandra Vauthier-Cellier, svp consumer products EMEA for 20th Century Fox Consumer Products, said: “Following the success of our summer 2016 Ice Age promotion we are thrilled to once again partner with Lidl to launch a line for our littlest fans across Europe.” Above: Fox has strengthened its partnership with Lidl.

Direct move for Teletubbies DHX Brands’ Teletubbies property was the lead sponsor of Shop Direct’s recent Baby and Toddler event. In addition, the retailer boasted an increased category footprint of the brand to include bedding and blankets from Character World and Above: Teletubbies featured the Teletubbies prominently across the event’s Crayola range. marketing. This was supported by on-site category takeovers and digital support, while Teletubbies featured prominently throughout the event on all the Very and Littlewoods platforms, email marketing materials and digital activities, as well as on third party sites such as Mumsnet.

Big Discovery for Uniqlo Discovery Consumer Products has teamed up with Uniqlo for a new tshirt collection, which aims to embody the brand’s ‘spirit of curiosity’. The move marks the first ever global partnership between the two brands. The range will be supported with a worldwide digital marketing campaign, in-store promotion and cross promotion between the two brands. The unisex fashion forward line will feature the likes of animals, space and dinosaurs.

Above: The new unisex line features animals, space and dinosaurs.




Visit us at the Licensing Expo stand C214 For Licensing opportunities please contact: EUROPE, MIDDLE EAST & AFRICA:



Jason Rice Email: Tel: +44 (0) 208 996 4568

Anoulay Tsai Email: Tel: +1 (747) 400 2410, ext.203

Shigefumi Tanzawa Email: Tel: +81 3 6871 7122


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Disney Store marks 30 years The Disney Store has launched a raft of special edition merchandise as part of its 30th anniversary celebrations. The first store opened in the Glendale Galleria in Glendale, California on March 28 1987. Special product lines marking the milestone include mini Tsum Tsum soft toys, a commemorative snow globe, Mickey and Minnie vinyl figures, a drinks bottle, stationery and a reusable shopper bag. Meanwhile, in the US, 30th anniversary apparel is available along with limited release pin collections of certain characters. Paul Gainer, evp of Disney Retail, commented: “For 30 years, Disney Store has helped fans and families around the world make Disney magic a part of their daily lives. We look forward to the future as we continue to deliver the very best of Disney at retail.” In-store events and activities are also planned to mark the milestone anniversary.

NEWS IN BRIEF ■ Mothercare has reported an increase in UK likefor-likes for its fourth quarter, up 4.5% for the 11 weeks to March 25. Total sales rose 3.2% during the period, while online sales were up 13.6% – meaning they now account for 41% of total sales.

■ The Entertainer has added another store to its growing international portfolio with existing franchise partner, the SEFAM Group in Lahore, Pakistan. SEFAM has already successfully launched four other stores in Lahore and one in Islamabad.

■ Acamar Films has joined forces with apparel licensee Aykroyds to launch a new Bing pyjama line into Tesco.

■ V&A has launched a new spring/summer shoe collection with Ravel in the UK. Four classic styles are featured in the capsule collection.

Above: The Disney Store is marking 30 years.

Tesco honours partners

Tesco has honoured a number of its licensing partners – recognising key contributions made over the past year during its annual conference. Rachel Wakley, head of brand licensing at Tesco, told LSB that they are “really lucky” to be able to work with some amazing people. “[Our conference] was a great opportunity to share with a number of our key partners, our strategy going forwards, as well as take time to reflect back over the last year,” Rachel said. “2016 was a fantastic year for brand licensing at Tesco, but none of that success is possible on our own. By working in collaboration with both our licensors and licensees, we were really able to deliver for our customers – and for that partnership we are truly grateful.” The winners were as follows: ■ Team of the Year 2016 – Bulldog Licensing ■ Tesco Values Award: Individual – Nick Cooke ■ Tesco Values Award: Licensor – The Point.1888 ■ Account Manager of the Year 2016 – Helena Mansell-Stopher, Bulldog ■ Partnership Award 2016 – Warner Bros. ■ Licensor of the Year 2016 – Nickelodeon ■ Innovation Award 2016 – Pokémon ■ Product Champions 2016 – Disney Consumer Products Above: Bulldog Licensing was among the winners at Tesco’s recent awards.

■ Video games retailer Game saw its sales fall 9.1% to £499 million in its interim results. Pre-tax profits dropped 26.7% to £16.5 million, however the retailer expected overall sales to be positive in the second half despite tough conditions continuing. The second half of the year will include sales of the new Nintendo Switch, which has got off to a strong start.

■ Amazon is to expand its anti-counterfeiting programme, bringing in new measures to allow rights holders to register their logos and IP to aid in the removal of fake listings. According to World Trademark Review, a brand registry will be launched which will database logos and IP – including registered trademarks – to reportedly allow Amazon itself to take down listings and suspend seller accounts when counterfeits are flagged.

■ Disney and Lucasfilm have confirmed that retailers across the world will launch the first Star Wars: The Last Jedi products from 12.01am on September 1, 2017 – which has been dubbed Force Friday II.



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Riley’s Chapter & Verse

A Bestseller Year for Children’s Books While the economic future of the country as a whole might be full of question marks, the children’s book sector still has a healthy narrative. Consumers are still buying books and spending more money on them than ever before. To get the illustrated chapter and verse on the market David Riley spoke to Reeta Windsor and Hazel Kenyon of Nielsen Book Research. It seems that 2016 was a record year for children’s books. According to Nielsen Book Research the total market was worth nearly £336m, up 6.6% on 2015. Children’s books now represent 30% by volume and 22% by value of the total UK physical book market (TCM). In tandem with this growth the average selling price for the book market as a whole hit an all-time high hitting £8.14, up from £7.58 in 2015, and the average selling price for children’s books rose to £5.78 from £5.40 in 2015. So what has driven this tremendous growth? Was it licensed characters? Well, the short answer is yes… and no. Look into the detail and there are some big stand-out performances. Of Right: David Walliams was one of the biggest authors of 2016. course, every year

has stand-out performances somewhere or other… but perhaps 2016 was exceptional. By publisher the big winners of 2016 were the Hachette group, Pan Macmillan, Bloomsbury, Scholastic and Walker (although it’s worth remembering that one of the biggest authors of the year, David Walliams was published not by one of these publishers, but by Harper Collins). By category, the picture is distinctly mixed, especially for character books which feature in a range of categories. For instance, annuals have been sickly for a while now and last year the category was down 11%. Preschool and early learning books were also down as was young adult fiction.

The Harry Potter Factor Emma Hopkin, managing director of consumer publishing at Bloomsbury explains: “Harry Potter’s year in 2016 was really a perfect storm. Off the back of an incredibly successful start to the illustrated publishing programme we had a play presenting itself as the ‘eighth story’ so sales of the first seven were in demand – and all the work we had done on re-issuing them paid off. “Then in the autumn Fantastic Beasts movie, written by J.K. Rowling herself, just continued to fuel the Harry Potter fire and ensure our second illustrated title sold as strongly as the first.” In fact, Harry Potter delivered more than double the revenue of the next bestselling authors – David Walliams (£13.7m) and Julia Donaldson (£13.5m). This rise in fiction and non-fiction was also responsible for the lift in average selling price – Harry Potter’s RRP was £20, with an average selling price of £10.92 factored over 1.4 million copies. David Walliams’ hardback books were priced at £14.99 and sold at an average selling price of £7.68, and many other high priced fiction and non-fiction titles contributed to the statistic. Clearly, consumers are willing to buy strong titles and spend money on them. Right: The Fantastic Beasts and Where to Find Them movie in autumn of 2016 fuelled sales of JK Rowling books.



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Riley’s Chapter & Verse

Paw Patrol Among media brands the high flyers on the book front were Disney (all brands) at £5.5m, Peppa at £5.4m, Star Wars at £4.8m and LEGO at just over £4m. But in and among the giants of licensed publishing for children, there were definitely some rather interesting giant killers. According to Nielsen, PAW Patrol, for instance, delivered 24% more retail sales than Minecraft. PAW Patrol was the top preschool annual of the year, and the brand as a whole delivered nearly £3.6m through TCM. “PAW Patrol has shown incredible growth through 2016, with further growth forecast this year with the introduction of new girl orientated titles. The combination of a strong broadcast Above: PAW Patrol was the top selling preschool annual of 2016.

The star categories of the year were children’s nonfiction and children’s fiction (up 26%) and it’s easy to see why when you look at the numbers. Harry Potter delivered over £29m of revenue through the tills, driven by Harry Potter and the Cursed Child (published by Little Brown – part of Hachette) and Fantastic Beasts and Where to Find Them (from Bloomsbury).

Barking Up The Right Tree With An Author-ative Year For me, the striking thing about 2016 was the strength of author-driven brands. Of the top ten properties in the UK, 78% of value was delivered by authors and traditional book series. By age, Julia Donaldson dominates the purchasing for 05s. LEGO, Disney and Star Wars were hugely successful for 5-9 year olds, but Roald Dahl is also up there among the top brands. Above 9 years old, it’s David Walliams, Harry Potter, Wimpy Kid, Girl Online and Cherub. And the story doesn’t end

platform and extensive consumer product activity has driven fantastic awareness and appetite; PAW Patrol is everywhere!” says Duncan Hamilton, UK licensing director at Parragon. “The combination of pups, vehicles, peril, teamwork and adventures put PAW Patrol at the heart of the perfect sales storm with no sign of slowing up. We are proud to be publishing PAW Patrol and look forward to another great year.” “We had a great 2016 with Pokémon,” comments Katie Price, licensing director at Hachette Children’s Group. “The official Pokémon Encyclopedia has sold over 70,000 copies (TCM) and is consistently a top 10 licensed children’s title. We have now signed a longer-term contract and have a bigger range of formats planned including four fiction titles for June 2017. My Little Pony continues to perform exceptionally well for us and this is even before the movie coming later this year. We’re thrilled to see it tracking higher than brands like Thomas the Tank Engine.”

Far left: The Enid Blyton for Grown Ups series saw sales of 350,000 copies of Five On Brexit Island. Left: The official Pokémon Encyclopaedia has been a top seller for Hachette.

there, of course, because for adults we saw huge successes for the Hachette group with one of the most iconic of children’s authors – Enid Blyton. “Enid Blyton…saw a massive increase in 2016, driven by lots of new publishing,” points out Katie Price. “The brand has benefitted from the positive impact of licensing deals such as Quercus’ successful ‘Enid Blyton for Grown Ups’ series. One of the titles: Five on Brexit Island sold over 350,000 copies and was a number one Christmas bestseller.” 2016 was a great year for children’s publishing, full of imaginative, funny, exciting and wonderful books. Will 2017 beat it? It’s impossible to tell, but I can’t wait to find out what’s in store for us. For further information on Nielsen BookScan TCM UK Market and Nielsen Books and Consumers please contact David Riley (David Riley Consulting) - David is an independent publishing and licensing consultant and agent specialising in book and magazine publishing. (



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Globetrotting Reports

World views

Below left: The Chinese market will definitely grow, says LIMA’s Tani Wong.

The UK licensing sector is in pretty rude health at the moment, but how much is this replicated in other countries? LSB checks out the landscape of some key overseas territories with the help of some experts and discovers that there are some challenges – and properties – which are universal, regardless of location.


“Overseas brand owners need to be flexible to tackle local practice and are ready to take on innovative collaboration ideas from Chinese companies. It is recommended to have people on the ground to interact with clients and understand local practice.” In terms of the retail marketplace, ecommerce is an important sector in China, with online retailers such as Alibaba Group and JD having set up dedicated teams to manage licensed merchandise. The Alifish platform has also been launched by Alibaba to facilitate business matching between brand owners and e-merchants. As for areas of growth, Tani says: “In Inset: Super Wings is a Chinese homegrown property. addition to traditional entertainment sectors, mobile internet is a key area to incubate new properties in China. Many local IPs, both short and long-terms, have evolved from mobile internet.” Ultimately, Tani is confident that the market in China will continue to grow. “It will definitely grow bigger and soon surpass Japan to be the biggest market in Asia.”

According to a LIMA survey, in 2015 retail sales of licensed merchandise for China and Hong Kong stood at $7.6 billion, up 24.6% on 2014. And, while the number for 2016 hasn’t yet been released, Tani Wong – the LIMA representative for the territory – is expecting another strong year of business growth. As well as the continued success of local brands, more and more overseas properties were also entering China, says Tani. “Like other parts of the world, Disney is the number one player in the market,” she tells LSB. “The market is predominantly overseas brands, but local properties such as Super Wings and Boonie Bears are beginning to grow.



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Left: PAW Patrol is among the top kids brands in a number of territories.

US “By all indications, 2016 was a solid licensing year in the US over a broad array of property types and product categories,” Marty Brochstein, LIMA’s svp industry relations and information, tells LSB. “The sports category was boosted by the Chicago Cubs winning the World Series for the first time in over a century, releasing a lot of pent-up demand. Overall, the licensing business appears to have performed well.” Perhaps unsurprisingly, in the kids’ space popular brands include PAW Patrol, Shopkins, Peppa Pig, Trolls, DC Super Hero Girls and Teenage Mutant Ninja Turtles among others, while Star Wars and Minions also performed very well. Significant trends include the growth of experiential licensing. Martin continues: “Millennials and their followers are increasingly drawn to spending on experiences rather than ‘things’. There is also the ongoing growth of DTRs and other forms of exclusivity being sought by retailers and accommodated by brand owners and licensees. Another major trend is personalisation/customisation.” The US marketplace isn’t without its challenges though. The retail environment is volatile, with some major chains having closed their doors – including big box sporting goods specialist Sports Authority; teen apparel retailer Wet Seal; and audio/video/pop culture chain Hastings Entertainment. On top of this, Macy’s and JC Penney have announced plans to close 68 and 138 stores respectively. Marty adds: “There’s a general sense that the US has been overstored and the continuing growth of ecommerce has exacerbated that sense. Aside from figuring out the retail piece, the biggest challenges facing brand owners are to get noticed and embraced by an identifiable

consumer segment in an environment in which it’s easy to develop a character or brand but hard to stand out. “There is also the need to be extremely agile in marketing, product development and manufacturing to meet rapidly changing consumer preferences. However, there is still obviously a consumer appetite for well executed mass entertainment.” Left: The US retail market is volatile, says LIMA’s Marty Brochstein.


Perhaps unsurprisingly, Star Wars was the highest value driver licence in 2016 for the territory, according to Miguel Velasquez, senior account manager at The NPD Group Australia. This was followed by Frozen, Teenage Mutant Ninja Turtles, Disney Princess and Batman, while for the first quarter of 2017, Trolls and Beyblade have also performed well. “The share of licensed toys in Australia is close to 32% and this ratio has been rather stable, with peaks of 38% when we have had years with licensed toys that drive significant value, such as 2014 and 2015,” comments Miguel. “Licensing has been and continues to be a great value driver in the toy industry. In the past, it was strongly focused on movies, but in recent years it has reached TV shows and video games. These last two segments have made toys a bit unpredictable in terms of what will be the ‘next big thing’.” Right: Unsurprisingly, Star Wars was the top licence in Australia last year.



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Globetrotting Reports


Above: Licensing in Germany is a

“Licensing in Germany is a growing industry and growing industry, says Peter Hollo. performing really well,” Peter Hollo, LIMA representative in the territory says. “It has been Germany can be a tricky market. “We do significantly growing through the last years and will not have these big three retail companies keep on growing in 2017 as well. German retail has dominating the market, like we know from the US, understood how important products, with the UK or France,” Peter continues. “It takes a lot of matching properties, are when it comes to manpower, time and money to get your licensed driving the business. This has a huge impact on product on the shelves. You have to talk to so many the whole industry.” different people and you have to convince them. The biggest challenge facing retail, Peter believes, “That can be hard sometimes. But it’s also a big is digital disruption. “Taking care that growing their advantage – if you lose a retailer, you never lose own online business doesn’t cannibalise their bricks much market share that you are in danger. If you and mortar business,” he says. “Or even simply to are smart, you can always find a way to change survive, as they are facing some extremely strong your distribution.” competitors, like Amazon. ”For brand owners, too,

Below right: LIMA’s Kaori Taniguchi says the popularity of Japanese properties has extended into the rest of Asia. Below: Pikachu and the Pokémon brand is enjoying success in numerous territories.




With the first ever Licensing Expo Japan having taken place in April, all eyes have been on the territory recently. Kaori Taniguchi, general manager of LIMA Japan, tells LSB: “In terms of licensed properties, Disney and other classic properties are strong. A property type that is increasingly popular are characters based on virtual stickers used for communicating on the SNS messaging system, LINE. “Character and brand-themed cafés and touring exhibitions based on licensed properties are both flourishing sectors. This has led to many new players entering the licensing industry.” Kaori continues: “While the number of physical retail stores is decreasing, overall retail sales are not dropping. This is because retail itself is evolving into these new forms of selling environments.” Kaori says that consumers are now demanding that brands have a strong backstory, while the popularity of Japanese properties has extended out into the rest of Asia. “The important factors to ensure a property’s success are entertainment value, the brand’s world view and the message it delivers to the consumer,” she says. “All these elements are resulting in strong competition between brands.”

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SPAIN One of the biggest trends in the Spanish marketplace is female empowerment, according to Antonella Ceraso, country manager at Planeta Junior Spain. “Traditional female characters like princesses – that are still attractive to the target market – are now facing competition from powerful female characters with a proactive attitude,” she says. Antonella believes the Spanish licensing market was pretty stable in 2016, with Miraculous: Ladybug being a big hit. Indeed, Antonella thinks it will become licence of the year. Again, though, the common theme of lack of space – both on TV and on retail shelves – is an issue. “Competition to gain the best exposure is Above: Antonella believes Miraculous could become very hard,” she adds. “Brand owners have to change their approach to the licence of the year. the market, being able to offer continuity and a 360 degree service, as well as being able to provide effective differentiation to all the players: TV, retail and consumers.” While Antonella sees the market for licensed products continuing to grow, she says the offer has to be “adequate to expectations”. She concludes: “In times of crisis, licensing is still able to bring value to products and help build differentiation between your product and the competition.”

FRANCE The French licensing market benefits from a healthy trade show – Kazachok Licensing Forum, which is held every April. It also has the French Licensing Federation, which was established in 2010 and is open to IP owners and licensing agents based in, and conducting business in the territory. One of the main concerns this year, according to Marina Narishkin, director at TF1 Licences, is the Presidential election. “The toy market was flat in 2016 and that mirrors well the situation of licensing,” she says. “France is still struggling economically and every five years for the Presidential elections, turnover and sales are down in general. However, last year TF1 Licences beat our budget.”

Some of the top performing brands of last year included Star Wars, Spider-Man, Pokémon, PAW Patrol, Frozen and Euro 2016, while Minions, The Smurfs and Disney brands also did well. Miraculous is notching up strong ratings on TV, while hot tips include Yo Kai Watch and Chica Vampiro. Marina says that while French comic characters like Asterix are still strong, toy properties and movies seem to be inching into the lead again. “Hot properties still work but our economy is down so it is tough in France,” Marina continues. “Retail wants trusted properties with events or news and that isn’t easy to find. Licensors with marketing money should use it towards retail activations and look to Left: The Smurfs is a innovative products top performing brand. with tech capacities. Inset: TF1’s Marina Narishkin says the Social media is also agency did well in 2016. getting very strong for advertising and selling.” LICENSING SOURCE BOOK EUROPE 2017


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Inset: A Teletubbies mini show has joined the Butlin’s roster for 2017.

Trend: Holiday Experiences

That holiday feeling Right: Butlin’s has worked with licensed characters for 17 years, says Mike Godolphin. Below: Tree Fu Tom has previously appeared at Haven resorts.

A number of licensed characters will be packing their suitcases for residences at some top resorts over the summer holidays, as brand owners and holiday companies forge closer relationships than ever before. From staycations to overseas trips, the benefits for all parties involved are enormous. LSB takes a look.

Summer is fast approaching (although maybe someone should inform the weather) and thoughts are turning to those all-important family holidays. And, whether it’s a staycation or a trip overseas, more and more brand owners are working with travel and holiday companies to create special experiences featuring licensed characters for a captive audience of children. Butlin’s has been working with licensed characters for 17 years, beginning with Noddy and then the HIT Entertainment stable of properties for many years. This year has seen it add



Teletubbies, Mr. Men Little Miss and Danger Mouse to its roster. “We recognise the value [licensed characters] bring in attracting guests to our brand, but also the value they offer in creating memorable experiences,” says Mike Godolphin, entertainment director at Bourne Leisure, which owns and operates the three Butlin’s resorts in the UK – Bognor Regis, Skegness and Minehead. “Through great delivery we have built a good reputation with brand owners. We try to find brands that work well with our strategy, ones which parents trust and can be entertained by as well as their children.” This year’s activity includes mini shows with Teletubbies and Mr. Men, as well as a main stage 50-minute show with Danger Mouse, marking the first live show for the brand. There are also drive-in movies with Mr Men, with children arriving in toy cars. All characters are also available for meet and greets and photo opportunities. “Butlin’s is the authentic UK seaside holiday brand,” continues Mike. “We use that heritage to our advantage and many guests book solely on this basis. However,

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Trend: Holiday Experiences

the USP of Butlin’s is its immersive Kids club stars entertainment experience. Having For Thomas Cook UK & Ireland, using licensed characters helps ensure that its youngest guests have a great holiday. licensed characters allows Danger Mouse is set to star at Thomas Cook and Airtours kids’ clubs this customers to be excited about summer, after FremantleMedia Kids & Family struck a new deal with the television coming to life with holiday company. brands they know and trust.” Some 40 Thomas Cook and Airtours kids’ clubs will feature special Danger Mouse-themed two-hour sessions, with top secret activities based For Tessa Moore, svp global around the animated comedy TV series. brand management at Tony Hopkins, product director at Thomas Cook UK & Ireland, FremantleMedia Kids & Family, comments: “We want all of our younger holidaymakers to have a great being able to connect with their holiday, and the activities we’ve developed with the Danger Mouse team will definitely help make our kids’ clubs a memorable experience. favourite characters in a live “We’re really looking forward to welcoming Danger Mouse this summer.” environment is a powerful way for Secured in conjunction with kids’ promotions agency Whipper Snapper, kids to engage with brands. As the partnership kicks off in July and will continue until the end of the well as Butlin’s, the company is season in September. The initiative is expected to reach around 65,000 children from the UK also working with Thomas Cook travelling on holiday with Thomas Cook. and Airtours this year (see character ‘content’ for Butlin’s. “We work with separate story), while previous years have seen Butlin’s on an ongoing basis, supporting their Tree Fu Tom appear at Haven resorts. wardrobe team with replacement parts, as well as Merchandise including toys, books and DVD is the initial costumes,” md David Scott tells LSB. also available at resorts. Tessa says: “New to “We also work with Pontins and Center Parcs who Butlin’s this year will be the iconic Mark IV car and also brochure the character appearances.” the Danger Mouse talk and pose figure. Also It’s clear that activity with holiday companies is a available are Penguin’s collection of DM books, win-win for both sides. For the likes of Butlin’s and including the popular Sticker Book, and Thomas Cook, having celebrity characters attracts Universal’s forthcoming Danger Mouse: The families and adds huge value to their visitor Agents Who Saved Summer DVD.” experience. Meanwhile, the brand owner gets to Tessa admits that FMK is currently in discussion see their characters in a quality environment, with other leading resorts about additional brands endorsing children’s affinity with the brand, as within its portfolio, further underlining the well as offering a great opportunity for growing importance of holiday companies to merchandise sell-through in the retail outlets. brand owners. Below: The Celessence range has Roll on summer. The new avenue is also good news for Rainbow enjoyed strong on board feedback. Productions, which is supplying the costume

Come fly with me

Art + Science International has launched an innovative range of products from licensee Matrix – moisturising sleepwear for the skies. Matrix, under the Hydra Active brand, has launched the world’s first moisturising sleepwear for the skies with Emirates, with products available in First Class cabins on global flights operated by the airline, with the innovative approach recognised by the collaboration reaching the finals of the recent Brand & Lifestyle Licensing Awasrds. Using Celessence Microcapsule technology, the range is designed to combat the dry environment generally found in aircraft. Are you ready for the science bit? Billions of microcapsules applied to the sleepsuit fabric gently release active ingredients, giving it moisturising properties that can help skin feel moisturised throughout a flight. Collaborating closely to ensure the sleepsuits reflected the overall Emirates amenity offering, Hydra Active developed a bespoke product infused with microcapsules of Sea Kelp. Peter Rooke, international brand development at Art + Science, commented: “We are delighted that Matrix and Emirates are on board as partners. The new applications are meeting the market demand for enhanced consumer product experiences and Celessence can deliver this through the stimulation of all senses.”



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soo-teek-ee soo-teek-ee 1. adjective: Japanese - STICKY.

2. adverb: the art of building brands that stick.

3. noun: the kids and family division of Bento Box.

be sticky.

For UK & EMEA Licensing Opportunities Contact Stephen Gould 55

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In Conversation With…Dean Greasley, TDP

Inset & below: TDP is proud of its reputation as a leading underwear specialist.

When it comes to nightwear and underwear, TDP Textiles is a leading player, but the company is keen to ‘split the seams’ of its industry positioning. LSB caught up with Dean Greasley, TDP’s head of licensing.

Wearing Well ince TDP’s inception in 1982 it has grown to a £30m+ business, but Dean Greasley, who joined the company a year ago as head of licensing, is keen that it is now recognised as an “apparel supplier” rather than being pigeon-holed into one particular area. “We have portfolio deals with all the major studios – Disney, Warner Bros., Nickelodeon, Hasbro and Universal/DreamWorks – and in total I would say we have around 60+ licences; and that’s counting each studio as just one,” he outlines. The company is incredibly strong in preschool, with kids products representing around 70% of TDP’s business and of that 40% is preschool. “Adult merchandise ebbs and flows depending on the characters, but preschool is




perennially strong,” affirms Dean. “We’re just riding the PAW Patrol wave at the moment; it’s one of those juggernauts that rolls into town every so often. If only they came along more often.” In terms of product trends, Dean points out that people want experiential products: “For example, we had a girl’s nightdress that had a QR code on it and when you scanned it the music from Frozen played.” For Dean though the biggest growth area of the business is outerwear, including lounge wear and men’s and ladies t-shirts. Although it’s a similar process to developing a nightwear range he adds that you do need to look at things with a slightly different eye. The product might also feature less mainstream licences, such as classic or retro properties like The Goonies or the original Transformers. He continues: “Our licensing portfolio is quite diverse with brands such as Volkswagen and the MOD joining our stalwart character brands. My feeling about properties after 25 years in this business is that if I go to a trade show to find out about a property, I’ve failed.”

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Right: Adult apparel is important now for TDP with the likes of this Spiderman hoodie.

In Conversation With…Dean Greasley, TDP

When you mention the company name TDP in the industry it is often inextricably linked with another leading supplier, Aykroyds. When Dean joined the company his remit was simple: to forge ahead with the very strong relationship between the two companies, but also to grow independently in areas where there isn’t a common ground between the two. A Stitch In Time Back in 1996 the two TDP Textiles was formed in 1982 and has grown companies were competing from strength to strength from first trading with for the same licences and only two people in one room to having a dedicated workforce of over 80 people, occupying business so rather than 55,000sq feet of office/distribution space. Its butting horns and eroding current customer portfolio includes: B&M, Tesco, margins Tim Dawson, and Asda, Mothercare, Next, Dunnes Stores, TU David Aykroyd, owners of Clothing (Sainsbury’s) and many more. Above: Nightwear is still TDP’s heartland. TDP and Aykroyds Left: A TDP Chewbacca such a major requirement respectively, decided to create onesie. Below: Outerwear is the for licensors and retailers a strategic alliance. “We have biggest growth area for TDP with men’s tees’s like this that he wanted to lead in a formal joint venture in place Darth Vader design. this regard rather than so if there is a licensing deal to being pulled along so be done in nightwear, we this was put in place would put a joint pitch back in 2010.” together and propose terms A new website has also just launched which of behalf of both parties,” features two tranches; the corporate side, but also explains Dean. a gateway for wholesale customers to buy directly “We are incredibly proud of via e-commerce. “We hold a huge stock our relationship with commitment for our customers and we feel this is Aykroyds, it’s very strong and very important,” adds Dean. “We also carry allows us to work together seamlessly, but stock of blanks of pyjamas and also independently. The majority of nightdresses which can be converted both of our businesses is and over-printed into character nightwear, but Aykroyds is very merchandise within 2-3 weeks.” This strong in swimwear which we worked very favourably for TDP last don’t get involved in and we year when the Pokémon Go craze took supply underwear which the market by storm. they don’t.” Reflecting on the past year Dean says his As part of the company’s tenure at TDP has flown by: “As well as commitment to growth, back in 2012 it managing the company Tim was also opened TDP India which now employs managing all the licensing and he has 50 of the company’s 150 worldwide stepped away from that side of his role and employees. “It’s a significant given me complete freedom, which has been investment, but it allows us to be reactive to amazing. The last 12 months has gone so quickly, materials and to be able to buy with confidence simply because I’ve enjoyed it so much.” from the best factories,” says Dean. As for the next chapter in TDP’s development, In addition, asides from the directors the Dean is playing his cards close to his chest. “We company employs three department heads, will continue to grow our outerwear business, but including one for compliance and ethical trading. we will also be launching into a new category,” Dean explains the rationale: “Tim [Dawson] he smiles. decided that because this was understandably LICENSING SOURCE BOOK EUROPE 2017


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Expo Nuts AnD Bolts

Inset: The international licensing community is heading to Las Vegas a month earlier this year.

The road to Mandalay In 2016, over 16,200 visitors flocked to Las Vegas to see more than 485 exhibitors at Licensing Expo. It’s a bumper three days full of business, networking and meet and greets with existing and potential partners, and 2017 has a couple of new twists up its sleeve. LSB catches up with UBM Americas to find out everything you need to know. Licensing Expo always seems to come round quicker than you expect, but this year it really is true as the show switches to a new May date. And that’s not the only change – 2017 sees the unveiling of Licensing Week, a programme which includes new and returning educational and networking events surrounding the show. Jessica Blue, svp licensing at UBM, is understandably excited about the changes. “This year Licensing Expo will have a completely new look and feel with the launch of Licensing Week, which acknowledges the many licensing events going on in and around the show,” she tells LSB. “The reaction [to the new May date] has been very positive. The strategic shift provides an opportunity for exhibitors and attendees to better leverage the time of year and puts more space between the two major licensing events of the year – Licensing Expo and Brand Licensing Europe.”

An orientation session, an Art & Design mixer and an Agents’ Business Forum are among the new offerings, plus there will also be a series of invitation only Entertainment Showcases. Licensors including Cartoon Network, Disney, Hasbro, Mattel, Nickelodeon, Sony Pictures, 20th Century Fox, Universal Brand Development and WBCP are all taking part. Among the returning events will be the popular Matchmaking service, which debuted last year. Jessica says: “The Matchmaking service was one of the most successful programmes of 2016 – over 2,500 confirmed meetings were booked through the service and the feedback was very positive. “The ability for brand owners to research the attendee database before the show and reach out in advance to people in specific product categories was a bold initiative and a significant benefit to our exhibitors and attendees.”

Licensing Expo 2017: Need to Know WHERE: WHEN:

Mandalay Bay Convention Center, Las Vegas Tuesday May 23 9am-5.30pm Wednesday May 24 9am-5.30pm Thursday May 25 9am-3.30pm WEB: TWITTER: @licensingexpo



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Expo Nuts AnD Bolts

University challenges

Inset: There was a record 461 entries for this year’s LIMA International Licensing Awards.

A popular part of the show, The Licensing University – hosted by LIMA – will consist of over 25 seminars open to all attendees and exhibitors. Kicking off from Monday May 22, a range of subjects will be covered with highlights including Collaborations; Capsules and Limited Editions – Pitfalls & Opportunities; Navigating the Online Retail Environment; and The Changing Landscape of Digital Entertainment. This year’s keynote address will be given by Cole Gahagan, chief commercial officer at sports licensing business, Fanatics. An all-access Licensing University pass costs $170. Below: The popular Licensing University will host over 25 seminars across the week.

There will be more than 140 new exhibitors at the show this year, and Jessica recommends setting clear objectives to make the most of their time at Expo. And for first time visitors, networking as much as possible is a must. “The goal of Licensing Week is to set all of our attendees and exhibitors up for success and provide them with the tools they need to achieve their goals at our event,” she concludes.

Oh what a night The first night of the show plays host to two key networking events which are must attends for both visitors and exhibitors. First up, the LIMA 2017 International Licensing Awards takes place on-site at the Mandalay Bay following the end of the show. LIMA received a record 461 entries – 100 more than in 2016 – with a total of 125 nominees from ten countries on the shortlist for one of the prestigious accolades. In addition, a quarter of the nominees – 31 companies – originate from outside the US, underlining the expanding international reach of the programme. “The LIMA Licensing Awards programme recognises outstanding performance across a range of categories throughout the global licensing industry,” says LIMA president Charles Riotto. “The level of excellence exemplified in this year’s submissions was truly impressive and it is a testament to the impact LIMA members are having all around the globe.” Meanwhile, the party will continue over at the Tropicana from 8.30pm with the official Opening Night Party. Sponsored by LIMA and co-hosted by Sony Music, country music singer/songwriter Jessie James Decker will be performing. The event will once again take place at The Havana Room and Sky Beach Club at the Tropicana, with a complementary shuttle service running from the Mandalay Bay for attendees. Check out for full details and ticket prices. Left: UBM’s Jessica Blue says the ultimate aim of Licensing Week is to help exhibitors and visitors achieve their goals.



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Licensing Expo Preview

The American dream

There will be thousands of brands on display at Licensing Expo this year, with the show floor playing host to newcomers and established favourites, high profile movies and TV shows, digital apps and video games, as well as the odd hidden gem. LSB takes a look at just some of what will be on display at the Mandalay Bay.

Preschool perfection

Hero worship A plethora of super heroes will be guarding Warner Bros. Consumer Products stand – opportunities surrounding Wonder Woman, Justice League and Aquaman will all be showcased. In addition, visitors will be able to discover more on DC Super Hero Girls, which has got off to a strong start in consumer products. WBCP’s partnership with The LEGO Group continues with The LEGO Ninjago Movie, while the Harry Potter and Fantastic Beasts franchises will be a big draw. Characters featured in the animated series Teen Titans Go and Justice League Action, as well as top programming like The Flash, Arrow, Supergirl and Gotham, plus hit comedy The Big Bang Theory all continue to inspire products. And who could forget Looney Tunes, Scooby-Doo and Tom and Jerry? Finally, the studio’s collection of classics – including Willy Wonka and the Above: DC Super Hero Girls has got Chocolate Factory – will off to a strong start at retail. Left: Nella the Princess Knight will also be showcased. be one of the new preschool brands Booth N180 on show from Nickelodeon.

Preschool is a major focus for the Nickelodeon UK team. It will be sharing plans to sustain the popularity of brands including PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine with on-air programming stunts, new style guides and retail initiatives. Partners will also be taken through new properties Rusty Rivets and Nella the Princess Knight. In addition to preschool, Nickelodeon will be sharing plans for the new-look Teenage Mutant Ninja Turtles and teen sensation Jojo Siwa.

Booth O180



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Licensing Expo Preview

British gems Preschool brace Hey Duggee and Go Jetters will be putting on a strong show for BBC Worldwide. Both have considerably upped their licensing presence over the past year – Jazwares is the master toy for Hey Duggee in the US, while Fisher-Price is the global master toy for Go Jetters. Sherlock will also be a key draw, while Doctor Who is undoubtedly a big attraction. A key partner in the US is Hot Topic, with SG@NYC’s clothing and jewellery line launching at the retailer featuring necklaces, bracelets and earrings inspired by the show’s iconic emblems.

Above: Hey Duggee will be a key part of the BBC booth.

Booth N204

Up with the birds The creator of Angry Birds, Rovio Entertainment will once again be flocking to Above: Those Angry Las Vegas to showcase the latest Birds will once again updates in the licensing programme be perching on the for the brand. show floor. In addition, it will also be talking to visitors about Kit ‘n’ Kate, a new educational cartoon for preschoolers for which Rovio is the global master licensee (excluding Russia and China).

Booth C170

Gallery gains

Above: The National Gallery currently has 38 licensees.

The National Gallery is focusing on building its programme in the US and the Far East this year, with an appearance at Licensing Expo undoubtedly helping to raise awareness. The world’s third most visited museum – with over six million visitors per year – the Gallery launched its licensing programme in 2014 and now has 38 licensees. These range from stationery and dated products through to soft furnishings and wall coverings, £4,000 jackets with silk linings to wine and art materials. Its 2016 food gifting range with Boots achieved 90% average sell-through. Booth E98

Music maestros

Epic Rights will be focusing on branded programmes for David Bowie, Celine Dion, Lyrics by Lennon & McCartney and Woodstock’s 50th anniversary, as well as further expansion of Above: David Bowie is the KISS brand, which has among Epic’s music stars. reached 125 new licensing partners worldwide.

Booth A170

Southbank stunners

Below: Thunderbirds Are Go is returning to Las Vegas.

Thunderbirds Are Go continues to expand its global footprint and has now been on air in over 40 markets. Recent high profile collaborations include Bernard Matthews turkey nuggets in the shape of Thunderbirds vehicles and a new range of adventurewear for kids with outdoor retailer Regatta. There has also been a mobile game – Parker’s Driving Challenge. ITVS GE will also be showing Robozuna, which is due to debut on Netflix globally in 2018, and in the UK after its premiere on CITV, with licensing opportunities to follow. A new interpretation of Watership Down will feature the voices of James McAvoy, Sir Ben Kingsley and Olivia Colman, while opportunities for the Supermarionation brands created by Gerry Anderson will also be showcased. Other brands in the roster include Poldark and Victoria, plus Oddbods and Village People. Booth F196 LICENSING SOURCE BOOK EUROPE 2017


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Licensing Expo Preview

Behind the Mask

Peppa Pig is now one of the top performing preschool properties around the world and generates over $1 billion in worldwide retail sales per year. There are more than 800 licensees supplying products globally and eOne will show further content at Licensing Expo. PJ Masks has got off to a strong Above: eOne is looking to build on early start, with initial sales reports success for PJ Masks. exceeding expectations, with many stores reporting sell out lines across the Just Play master toy range. A new collection of shorts is in production and will air on Disney Junior in the US from summer 2017 before rolling out globally. Finally, Ben and Holly’s Little Kingdom is gaining momentum in the US, with Jazwares on board as master toy.

Ben means business Cartoon Network’s presence will be anchored by the relaunch of the Ben 10 franchise. Key announcements, including the addition of new licensing partners, will be made for many of its brands. The Powerpuff Girls will continue to be a high profile opportunity following its successful return this year. Additional franchises to be highlighted will include Adventure Time, The Amazing World of Gumball, We Bare Bears and Steven Universe, as well as Adult Swim’s Rick and Morty. Right: Ben 10 is back. Booth D170

Fine art

Booth G196

MHS Licensing has signed artist Gina Linn Wilder and will be showcasing her portfolio in Las Vegas. The company will also be introducing new images from its existing artists. Collectively these art properties generate over $120 million in annual sales through their licensee partners.

Early birds Early Man will form a key part of Aardman’s presence at the show. The company is working closely with StudioCanal to develop a strong licensing, publishing and promotional programme for the film – which is due for release in 2018 – with Aardman handling UK and StudioCanal covering international rights. Meanwhile, Shaun the Sheep continues to flourish, with a movie sequel planned for 2019 and series five broadcasting in over 170 territories. New short-form content is in the pipeline, while the team is developing licensing programmes for new design themes which will form part of a bigger campaign. Aardman has also recently announced Learning Time with Timmy, a new educational online series for early years English language learners. Booth A220 Below: Early Man is due to hit cinemas in 2018.



Booth G85 Left: Art from Gina Linn Wilder will be shown by MHS.

People Power Saban Brands arrives in Las Vegas on the back of strong success at the cinema for Power Rangers, while the latest TV series – Power Rangers Ninja Steel – on Nickelodeon will roll out globally throughout the year. Above: Power Rangers The franchise will celebrate its is marking 25 years in 2018. 25th anniversary in 2018. Also highlighted will be Netflix original preschool series, Cirque du Soleil Junior – Luna Petunia, while Rainbow Butterfly Unicorn Kitty is a new IP. Finally, the Paul Frank brand will be showcased in terms of its evergreen lifestyle products and impactful brand collaborations. Booth A159

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Licensing Expo Preview

Show floor Tales Based on the Moose Toys stand, Bulldog Licensing will be showcasing collectable favourite Shopkins, alongside a plethora of other brands. These include Garfield; EA video games brand Titanfall, Sims, EA Sports and Mass Effect: Andromeda; children’s author Enid Blyton; and Angry Birds. There will also be two CGI animations from ZAG Studios – Miraculous: Tales of Ladybug & Cat Noir and the hotly tipped Zak Storm. Right: Miraculous will be one of a

Booth D214

brace of ZAG brands on display.

Theatrical thrillers 2017 film licensing opportunities from Sony Pictures Consumer Products include Baby Driver, The Emoji Movie, The Dark Tower, Jumanji and The Star. The Hotel Transylvania franchise is backed with a new TV series, while the third movie arrives in 2018. Other 2018 titles include Peter Rabbit, Goosebumps 2, Slenderman and Barbie. The company will also be celebrating classic properties and marking a number of anniversaries including Ghostbusters (35th); Smurfs Blue Diamond 60th anniversary; Easy Rider Above: Hotel Transylvania (50th); The Karate Kid (35th); is backed by a new movie and TV series. Groundhog Day (25th) and Close Encounters of the Third Kind (40th). There are also several classics in the Sony Vault. Booth O214

Hammer time With $109 million of sales at retail for licensed products last year, and over $375 million when Above: Warhammer 40,000: Dawn of War 3 releases in May. including Games Workshop’s own hobby games, miniatures and publishing ranges, the company is looking for new partners across all categories. Key franchises being discussed will be Warhammer, Warhammer 40,000 and Bloodbowl, as well as video games such as the eight million selling franchise Warhammer 40,000: Dawn of War and mobile title Warhammer 40,000: Freeblade. Booth B111

Turning heads The House of Turnowsky will be launching new collections in partnership with its US agent The Brand Liaison and European agent Art Ask Agency. The brand has a total of 32 collections available for Above: The luxury design house has licensed products licensing for different covering a raft of categories. target audiences, multiple territories and a variety of product applications, featuring 15 designs in each collection. Since opening up its archives just two years ago, the luxury design house has welcomed 20 new licensing partnerships covering categories such as textiles, home décor, fashion accessories and gifts. Booth E154

Sweet deals Collectable brand Num Noms is fast expanding in the licensing space, thanks to the success the toy line has enjoyed to date at retail. The range features over 400 Above: L.O.L Surprise is just characters and MGA is in beginning its licensing journey. development on series four and five. Over 80 partners are on board across categories including softlines, hardlines and publishing. Meanwhile, L.O.L Surprise is just starting out on the licensing journey – the toy brand launched last December, selling out quickly, and a licensing programme is planned for 2018. Finally, MGA will launch Little Tikes Kids and Little Tikes Baby at the show. Booth U226 LICENSING SOURCE BOOK EUROPE 2017


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Licensing Expo Preview

Art matters

Colouring in Series three of Miffy’s Adventures Big and Small launches in July – airing on Nick Jr in the US – with the new episodes seeing Miffy enjoying ‘seasonal adventures’ such as spooky Above: Colour Your World is a new theme for Miffy. Halloween fun, a Christmas dinner party or a summer safari trip. Meanwhile, Colour Your World with Miffy is a new theme which pays homage to Dick Bruna’s colour philosophy, while pulling together a host of creative initiatives to inspire partners.

Booth L204

Streets ahead

Below: Sesame Street is going back on the road in October.

Sesame Street and HBO – in partnership with local TV stations – launched the Sesame Street: K is for Kindness Tour earlier this year. The multi-city experiential tour is in support of the Sesame Street’s 47th season. Meanwhile, Sesame Workshop has teamed with Feld Entertainment to develop new touring Sesame Street shows, which are due to begin in October. Hasbro will also be relaunching Tickle Me Elmo this autumn, while new toy licensees include Headstart (Australia), Sambro (Europe), Sungup (Korea) and Nici Toys (GAS). An ‘Elmoji’ pre-coding app-enabled toy is launching from WowWee, while keep an eye out for further news on trend and apparel partners. Away from Sesame Street, a new series called Esme and Roy will air on HBO in 2018 and is a coventure with Corus Entertainment. Booth F188

The Buffalo Works has secured a deal with Kathy Ireland Worldwide and Larson-Juhl for a new collection of branded art and wall décor for the home. Separately, The Buffalo Works has formed a partnership with Art Brands Studios to secure new Above: The Kathy Ireland licensing partners for properties brand is expanding into a full scale art programme such as Thomas Kinkade and Marjolein Bastin. In addition, the art licensing division has added UK artist Steven Brown to its roster, while Tiffani Taylor has launched a refreshed lifestyle collection. Other artists in the portfolio include Paul Brent, At Peace and Cory Carlson to name just a few. Booth D114

Lifestyle favourites Beanstalk arrives at the show with its diverse portfolio, ranging from food and drink brands to celebrities and FMCG properties. Just some of its clients include Proctor & Gamble; Stanley; Black + Decker; Dewalt; the US Army; Bear Grylls; Energizer; Paris Hilton; Johnnie Walker; Bailey’s; Guinness; Filippo Berio; and TGI Friday’s. Meanwhile, Tinderbox clients include Call of Duty, Xbox and Xbox One, Forza, Halo and Rare to name just a few.

Booth G156 Left: Beanstalk will have a heavyweight presence on the show floor.

Start your engines Brandgenuity is handling the licensing programme for the BMW Group, looking at the toy, lifestyle, die-cast and collectables categories. In Europe, the agency added the NFLPA (National Football League Players Association) to its roster last year and is seeking licensees in accessories, hardlines and experiential categories. The Hawaiian Tropic brand also grew with a collection of four body mists exclusively at Superdrug. Meanwhile, Anheuser-Busch and its portfolio of beer brands has joined the roster in Canada, Europe and Asia in 2017. Above: Hawaiian Tropic body mists

Booth J122



enjoyed success in Superdrug.

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Licensing Expo Preview

Lots of good Bitz FremantleMedia Kids & Family will be showcasing Bitz & Bob, its new preschool series with the principles of STEAM. Also on the menu is Tasty Tales of the Food Truckers, a slapstick comedy adventure series for six to nine year olds, while Danger Mouse is back with season two and a further 26 episodes just commissioned. In addition, season two of Kate & Mim-Mim is rolling out globally with broadcasters including Disney Jr.

Right: Bitz & Bob will be looking to make an impact.

Booth C196

Smiley happy people Smiley is celebrating 20 years since creating the world’s first digital Smileys and will be showcasing a raft of promotions, collaborations and product. The tie up with Vittel continues to take the spotlight, while the food category has new products in candy, fresh and chilled products and beverages. The broad publishing programme will also be on show, while the toy category will be headed by Simba Dickie’s new range of collectables and pocket money toys. Other toy partners include Terrier Toys, Noris Spiele and Multiprint. Smiley will also show its continued development of the Rubik’s brand extension during Licensing Expo with partners including Eaglemoss, Paragon, Egmont and Lagoon Group to name a few. Booth E142 Top and above: Smiley’s Vittel tie up continues to take the spotlight.

High Octane

Above: Octane 5 will explain all about BrandComply.

Licensing has evolved but have your licensing tools? That’s the question which Octane 5 will be asking visitors to its stand, as it showcases offers the only enterprise system for licensing that provides actionable information throughout the licensing lifecycle. Every licensing function – as well as security hang tags and labels – are all contained within one system.

Booth C134

Brand classics TSBA will be bringing a number of brands to Licensing Expo including the British Museum and London Underground and Buses with the famous roundel logo. Celebrity licensing will be lead by the photography archives of Terry O’Neill and Baron Wolman under the Iconic Images brand. TSBA will also be showcasing up and coming fashion brand, Brix + Bailey; epic celebrity driving tour Gumball 3000; YouTube icons the F2 Freestylers; Shell; Top Trumps; TVR; and The AA.

Booth C94 Left: The British Museum is just one of the brands in TSBA’s portfolio. Below: Pikachu is a firm favourite.

Pokémon’s big year It’s been something of a bumper period for Pokémon of late. Pokémon Go has been downloaded more than 650 million times worldwide, while the new Nintendo 3DS games – Pokémon Sun and Pokémon Moon – sold over 13 million units worldwide in just under three months. The Pokémon Trading Card Game also saw a huge uplift in sales during 2016, with the Sun & Moon TCG expansion having recently launched. Within licensing, apparel remains a key category with a number of new deals set to be announced over the coming months. The 20th season of the popular animation, Pokémon the Series: Sun & Moon, will be rolling out across Europe this year. Booth G188 LICENSING SOURCE BOOK EUROPE 2017


Visit us at the Licensing Expo stand C214!

NEW TV! Season 1 airing on Netflix from June 2017 Season 2 set to hit screens in 2017 across EMEA New licensees onboard covering multiple categories

NEW GAMES! 2017 welcomes the release of two major video games Sonic celebrates both past & present! Introducing Sonic Mania™ and Sonic Forces™

NEW CLASSIC ART! Celebrate the heritage of a gaming icon New core and trend guides available now! For Licensing queries, please contact: EUROPE, MIDDLE EAST & AFRICA: Jason Rice Email: Tel: +44 (0) 208 996 4568

US, CANADA & LATIN AMERICA: Anoulay Tsai Email: Tel: +1 (747) 400 2410, ext. 203

REST OF WORLD: Shigefumi Tanzawa Email: Tel: +81 3 6871 7122

© SEGA / Technicolor

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Licensing Expo Preview Left: Discovery Adventures is a new lifestyle brand from the company.

Start your engines

Adventure time A trio of properties will form the focal point of Discovery Consumer Products’ stand. Shark Week on Discovery Channel is TV’s longest running must-see summer TV event and, for the first time, this year it will coincide with the US broadcast in the UK, Canada and Argentina to help globalise the franchise. Say Yes to the Prom is a partnership with Macy’s, with it being the exclusive retailer for prom dress and jewellery lines. A collection of 28 different dress styles are featured as a shop-inshop in the store’s juniors department. Finally, visitors will be bought up to date on the recently launched lifestyle brand Discovery Adventures. Partners include Academy Sports and Outdoors which has branded camping tents and sleeping bags. Booth F204

Royal waves A trio of brands on the Rainbow stand will include Regal Academy – which has a second series in production – and World of Winx, which is a co-production with Netflix and based on the Winx Club brand. In addition, Maggie & Bianca Fashion Friends is Rainbow’s first full live action production, with a third series in production currently.

Booth D196 Above: Regal Academy has a second series in production.

EL makes debut Edutainment Licensing is a first time exhibitor at the show. The agency specialises in properties that are both educational and entertaining, especially those intended for children in their early years. It currently represents the learning through art brand Arty Mouse; Super Geek Heroes; Tiny Tusks; Above: Super Geek Heroes is heading to Las and Flossy and Jim. Vegas for the first time. Booth A94

LMI will be exhibiting properties through international affiliates Moxie & Co and The Sharpe Company. The British Motor Heritage brand (represented by Moxie & Co) covers classic automobile marques including Austin, Morris, Austin-Healey, Wolseley and Rover. Current deals include a worldwide lottery deal with Alchemy 3. The Sharpe Company (booth A106) handles licensing for the BSA Motorcycle brand in North America and will be showcasing BSA licensed products and available artwork. As master licensing agent for both BSA and BMH, LMI’s Andrew Maconie will be present at the show to discuss all properties in the portfolio. These include the newly acquired Royal Armouries and Game of Thrones, represented through associate company Bradford License Europe. Above: The BSA Motorcycle Booth D108 brand will have products

Italian flair

and artwork on show. Below: Heidi, Bienvenida a Casa is Mondo’s first live action show.

A raft of brands will be on display from Mondo TV, providing diverse licensing opportunities. First up, there’s the new YooHoo & Friends animation and Cuby Zoo, in co-production with Aurora World, while Heidi, Bienvenida a Casa is Mondo’s first live action show. Sissi the Young Empress is returning for a second season, while Mondo is acting as the distributor and licensing agent in several territories for Robot Trains. Other properties highlighted will include Invention Story, Adventures in Duckport, the Treasure Island, Eddie is a Yeti, Bug Rangers, Nori – Rollercoaster Boy, Super Wings and Beast Keeper. Booth G214 LICENSING SOURCE BOOK EUROPE 2017


For Licensing opportunities, visit us at the Licensing Expo stand C214 Europe, Middle East & Africa: Jason Rice

Email: Tel: +44 (0) 208 996 4568


Toby Rayfield

Email: Tel: +44 (0) 208 996 4494

© Copyright Games Workshop Limited 2017. Warhammer, the Warhammer logo, GW, Games Workshop, The Game of Fantasy Battles, the twin-tailed comet logo, and all associated logos, illustrations, images, names, creatures, races, vehicles, locations, weapons, characters, and the distinctive likeness thereof, are either ® or TM, and/or © Games Workshop Limited, variably registered around the world, and used under licence. Developed by Creative Assembly and published by SEGA. Creative Assembly, the Creative Assembly logo, Total War and the Total War logo are either registered trade marks or trade marks of The Creative Assembly Limited. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Holdings Co., Ltd. or its affiliates. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. All other trademarks, logos and copyrights are property of their respective owners.

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Licensing Expo Preview

Power of three Genius Brands will be focusing on three key children’s properties at the show. Rainbow Rangers is an animated series currently in development and due for launch in 2018; Fisher-Price is already on board as master toy. Meanwhile, Llama Llama stars the voice talent of A-lister Jennifer Garner. A Netflix original, it is due to premiere globally later this year. Finally, music-driven brand SpacePOP is set for expansion this year after a successful 2016 holiday launch at retail in the US. Right: Llama Llama is a Netflix original.

Booth B134

Crown jewels Jewel Branding & Licensing’s stand will feature a cornucopia of brands. Highlights, to name just a few, will include Nordic design brand Finlayson; New York Above: Nordic design brand Finlayson Botanical Garden; surf will be showcased on Jewel’s stand. brand Hang Ten; LA-based celebrity interior designer Nikki Chu; fashion label Antik Batik; Bouffants & Broken Hearts from Kendra Dandy; Rachael Hale; and Lily & Val. Right: XXX is one of the Booth H94 new additions for CLC.

At the movies If it’s old-school film brands you’re looking for, Creative Licensing Corporation has a strong selection. Basic Instinct, Bill and Ted’s Excellent Adventure, Escape from New York, Evil Dead 2, Halloween, Highlander, The Terminator, Rambo First Blood and This is Spinal Tap will be just some of the classics on the stand. Meanwhile, the likes of Black Hawk Down, XXX and Maid in Manhattan are new for the company.

App success

Monument Valley is one of the most successful and highly rated mobile games in the history of the App Store, and now Ustwo Games is looking to expand into licensing to reach an even wider audience. The game has captured a diverse audience, thanks to a minimal design and balanced puzzles, and it is this simplicity which Ustwo believes lends it to a wide range of product types. Since its launch in 2014, Monument Valley has won awards including Apple Game of the Year, Apple Design Award and two BAFTAs.

Booth C87

Booth H225

Word up The Jim Henson Company will be presenting a number of properties including vocabulary building show Word Party; the classic Fraggle Rock; and Dinosaur Train. Licensing programmes for the company’s newest series are expected to launch in 2018 and include Dot. plus marine-biology themed animation Splash and Bubbles. The Henson classic, Labyrinth – which celebrated its 30th anniversary last year – will also continue to be a focus.

Booth B196 Left: Word Party is a vocabulary building show.

Below: Monument Valley is looking to expand into the licensing arena.

Language lessons The Mojicons follows the innumerable emoticons that populate our digital messages, undertaking a quest to recover the stolen @ symbol. The first series is screening in a number of countries, while there are three movies in development. Also on the Ink Group stand will be Zafari, which follows a group of animals born with a mix of characteristics, and Beat Bugs, an animation which uses Beatles tracks to tell stories. Toy brand BRIO will also have a key presence. Above: The Mojicons are on a quest to recover a Booth C204 stolen @ symbol.



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State of the nation: Toys

Toy stories The toy sector is intrinsically intertwined with the licensing business and, following the run of trade shows at the beginning of the year, the first quarter of 2017 has certainly been a busy one. LSB rounds up some of the activity.

Baby faced Golden Bear has launched its new In the Night Garden Baby range into the nursery sector. Targeting 0-18 month olds, the range includes plush toys in pastel colours, as well as themed blanks, rattles and hanging chimes. A multi-sensory Soothe and Glow Igglepiggle plush joins the line later in the year. Right: Soft plush is part of the new In the Night Garden Baby range.

Streets ahead for Sambro Sesame Workshop has named Sambro as its licensee to develop a range of Sesame Street plush toys, bags and arts and crafts for the UK, Benelux, Iberia, the Nordic countries and CEE. CPLG – Sesame Workshop’s licensing representative in the territories – helped to broker the deal.

Right: Shopkins is the biggest girls’ brand in the UK toy sector.

Royal signing for Vivid

Nickelodeon & Viacom Consumer Products has begun the licensing drive for new preschool show, Nella the Princess Knight – welcoming Vivid as international master toy licensee. The show – which premiered in the US in February and is due to begin rolling out on Nickelodeon and Nick Jr channels internationally from April – aims to offer a ‘unique twist’ on the traditional princess story. Vivid will act as the exclusive master toy licensee in all countries outside of the US. Categories will include dolls, figures, playsets, plush and role-play toys, launching from spring 2018. Right: Nella the Princess Knight is a twist on the traditional princess story.



Seventh heaven for Shopkins Moose Toys is continuing to grow the hugely popular Shopkins brand with the release of season seven. The party-themed season is sure to boost the brand’s bumper sales figures even further – revenue went over $125million in 2016 in the UK alone with strong growth forecast across multiple categories through 2017. The property is the biggest girls’ brand in the UK toy sector, a massive £16.2 million ahead of the next biggest brand, while even Happy Places – the Shopkins subbrand - is bigger than any other girls’ collectable on the market. “Nothing seems to stop Shopkins – it just keeps on growing,” said Vicky Hill, licensing director at Bulldog. “Each new season brings fresh interest and excitement and I’m sure season seven will be no different.”

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State of the nation: Toys

Lansay in for Oggy

Xilam has welcomed Lansay as the new master toy partner for its flagship brand, Oggy & the Cockroaches. As a first step, the deal will see Lansay producing and distributing traditional plush, electronic plush, a full line of 3D plastic figurines, plus board and Inset: Oggy & the card games in France in Q1 2018. Cockroaches has The release of the product at welcomed Lansay as master toy. retail will follow the relaunch of the show by Gulli in France. Marie-Laure Marchand, svp of global licensing at Xilam, said: “We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans. “Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”

Grown up pursuits

Above: LEGO Star Wars is a favourite with grownups and kids.

New research from NPD Group has found that British adults are powering the growth of the toy sector by buying toys for themselves. Last year, one in every 11 toys sold was bought by a grownup for personal use – notably, the ‘kidult’ market has grown 65% in value terms since 2012, increasing by 21% in 2016 alone. The research found that Millennials (18-34) accounted for 50% of spend, Generation X-ers (35-54) accounted for around a third and Boomers (55+) accounted for 18%. Categories where the kidult trend was most prominent included games and puzzles (17% of sales), building sets (16%), action figures (16%) and vehicles (11%). Star Wars and LEGO were identified as key brand favourites.

Mickey revs up Disney has kicked off the licensing programme for Mickey and the Roadster Racers, announcing a trio of toy licensees. Above: A trio of toy partners are IMC Toys, Just Play/Flair on the starting grid with Mickey. and Posh Paws are all on board for the property – which airs on Disney Junior and Disney Channel – with product launching from July. Mike Stagg, svp and general manager for retail, UK and Ireland, said: “The retail ranges from IMC, Just Play/Flair and Posh Paws are a great way for children to bring their favourite shows to life and encourage interaction between play and watching the show.”

Aurora World adds tokidoki

Aurora World has joined the UK licensing programme for the quirky tokidoki lifestyle brand. The company will create a line of plush bearing the distinctive tokidoki look. The launch is planned for later this year. “We’re delighted to be working with tokidoki. It’s such a vibrant, distinctive brand. The initial interest and commitment from retailers and consumers alike has been amazing,” said Martin Ringer, Aurora World’s director of national accounts. “tokidoki is a wonderful addition to Aurora World’s ever growing premium licensed portfolio.” Left: Aurora World will launch its plush later this year.



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Face to face with beano studios Inset: The new CGI Dennis was unveiled last year and has received a great reaction.

Fleet Street Stars It’s the only publisher left on Fleet Street, London’s famous publishing street and now the launch of Beano Studios has meant the much-loved brand is going through its own transformation. From 80th anniversary celebrations for the classic franchise, to the unveiling of a new CGI Dennis, plans for Jackie and Bananaman, plus a fresh digital platform, LSB finds out more about how Beano Studios is looking to create and deliver kids entertainment across numerous channels. Left: Angeles Blanco (left), licensing director, and Allison Watkins, evp consumer products. Below: Jackie is one of the brands earmarked for development in the licensing space.

expand some of the brands in the DC Thomson portfolio across various platforms. “We know kids,” Allison Watkins, evp of consumer products, tells LSB. “For almost 80 years we have been engaging with and

Beano Studios: Need to know


he Beano and its characters have been staples of childhood for decades, with both the comic and the annual remaining firm favourites with fans old and young. However, the launch of Beano Studios last year has added another string to the bow, with the new creative studio actively looking at ways to



Beano Studios was formed as a creative studio in 2016 to house a new multi-platform children’s entertainment offering. The digital platform, – described by Allison as a “feed of digital mischievousness for kids” - is the first step in a new chapter of Beano’s life. Over the coming years, Beano Studios is set to create, curate and deliver entertainment for kids across numerous channels, with TV programmes, theatrical experiences and consumer products joining the existing comic, annual and website. “Published by DC Thomson & Co for almost 80 years, Beano is still very much a part of the family, however Beano Studios has been set up as a standalone business within the group,” Allison explains. There are more than 50 people working within Beano Studios across both London and Dundee. In terms of licensing, Start Licensing’s Ian Downes continues to work on the Classic Beano programme, while Angeles Blanco joined at the end of last year as licensing director. Her remit is to head up Beano Studio’s own vertical licensing business, covering Dennis & Gnasher Unleashed and Jackie, as well as a support for Ian.

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Face to face with beano studios

entertaining kids also been earmarked aged six to 12 – many for development. “The of whom are now critical acclaim for the dads to our target regional tour of Jackie audience. The multithe Musical in 2016 platform approach of demonstrated the Beano Studios across huge affection that traditional media and the brand has with publishing platforms, women,” Allison and what we are states. “Following the creating and musical, we are controlling ourselves focused on the look in the digital space and feel of the is immense. magazine during the “Our own media 70’s, so have created channels allow us to be a design-led licensing ‘always on’ and strategy which incredibly responsive to targets women in what kids like and love. We their 50s which Above: Freddie Fox has been confirmed as the voice of Dennis. are investing heavily in research has told us is A Menacing marvel supporting our brand.” massively Dennis & Gnasher Unleashed is the first output from the That investment is being underserved in a Beano Studios strategy and the excitement has been liberally applied to key number of categories. steadily building, says Allison. The series has been properties including Dennis commissioned by CBBC in the UK and is due to air from They are also the autumn 2017. & Gnasher Unleashed (see fastest growing “We had a huge response to the new CGI Dennis when separate box out) and demographic on that was announced pre-BLE 2016 and we’ve announced Classic Beano – which Facebook so, in Freddie Fox as the voice of Dennis,” Allison says. “Dennis as we see him in this new series is much more active than covers a new design addition to new ‘live’ a comic strip allows, and we wanted to ensure that the direction celebrating plans content for TV and storytelling and play patterns were things that kids would for the 80th anniversary theatres being in engage with globally. “Although there is huge awareness in markets like the UK in 2018. development, we are and Australia, this is introducing him to a new global In addition, following the also looking at an audience and we’ve been overwhelmed by the reaction. success of the Stella expansive social What we love most about Dennis, especially in the new McCartney Dandy collection series, is that he is the hero, without the need of any media campaign to special powers.” earlier this year, Allison and support the licensing Allison continues: “He and his friends have a full armoury her team are working with programme.” of gadgets and gizmos – the ultimate pea shooter and them on additional ideas, as It’s a busy time at launcher device complete with a night vision torch attachment. We have taken a significant step up from well as looking at how the 185 Fleet Street, but Dennis’ beloved catapult in the comic.” characters can work Allison and her team through mainstream are certainly thriving. distribution. On top of this, Bananaman the The long-term aim is simple: “To have Beano, and Musical goes on tour in 2018. all of the characters within it, as loved on a global Meanwhile, 1970’s magazine favourite Jackie has scale as it is in the UK,” concludes Allison.

Left: A selection of the consumer products created for Beano.



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Retail Mentoring

Train of Thought The licensing industry presents endless opportunities for retailers, but how can you be sure of making the best of them while avoiding potential pitfalls along the way? How can you keep abreast of industry trends to spot ‘the next big thing’ and make informed decisions when negotiating new licensing deals? Fortunately, UBM BLE Retail Mentoring Programme covers all bases, giving buyers a sound understanding of the licensing industry, while enhancing their careers with CPD accreditation. Delivered through seminars, workshops, one-to-one consultancy and shadowing licensors in their workplace, the Retail Mentoring Programme provides retailers with the tools they need to get the most out of brand licensing deals. Culminating in a visit to the BLE in October, where delegates can put their newfound knowledge into practice, a further highlight is the opportunity to judge products for the Licensing Awards. With past graduates of the Programme including representatives from Marks & Spencer, Halfords, Claire’s Accessories, ASDA and Mothercare, 2017 is the first year that retailers who complete the course will receive CPD accreditation, enabling



Above: Tina-Louise Foster (MGA), Jo Thomas (Cooneen) and Aysha Kidwai (Disney) taking part in last year’s LIMA Licensing Essentials Course. Below: The Retail Mentoring Programme is a great way for retailers to enhance and grow their contacts.

them to enhance their CVs alongside their knowledge base. Rachel Wakley, head of licensing at Tesco, which will be supporting the Programme this year, says: “We have nominated a number of our colleagues to be a part of the programme, as it offers a unique insight into the world of licensing that is impossible to get anywhere else. “As it is an on-going programme throughout the year, the scheme enables participants to experience many different aspects of our industry, as well as broaden their network and experience.” Mentees on this year’s course represent numerous retail categories and departments, including buyers, marketers and designers from

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Retail Mentoring

apparel, gift, toys and leisure. Joining a whole host of returning companies, there will also be lots of new faces on the 2017 Programme, including representatives from, Toymaster, M&Co, Morrisons and ODEON and UCI Cinemas Group. “This year, we have worked hard to recruit retailers in new categories and in so doing have also seen growth in the number of designers, marketers and merchandisers joining the programme,” comments BLE brand director Anna Knight. “It’s the most diverse line-up we’ve seen for a number of years. “It’s fantastic to have the opportunity to enhance these young professional’s careers and skill sets within licensing with CPD accreditation. They are after all the future of this industry.” Running from April to November, the Retail Mentoring Programme begins with attendance at the LIMA Licensing Essentials Course, where delegates receive an overview of the licensing industry and are given networking tips. One of the

many highlights comes in July, when retailers take part in the UK Licensing Awards (organised by LSB's owner, Max Publishing) judging day, exploring hundreds of licensed products across many different product categories to help judge the ‘best’ and understand what makes a licence successful. During the programme delegates also take part in licensor visits, spending time shadowing licensors to get an insight into their working lives. In September, UBM Advanstar hosts an all-day Licensing Seminar, designed to provide an in-depth understanding of licensing, ahead of BLE. Here, retailers can meet the entire licensing industry under one roof to apply their knowledge. They can meet with licensors, secure new deals and discover the hottest trends to hit the market. The Programme finishes with a review of the past in November. “We would urge any retailers who are looking to learn more about licensing to sign-up before we reach capacity,” adds Anna. Top: Delegates on the programme take part in the product judging for The Licensing Awards. Left: Richard Pink from Pink Key Consulting talking through the Pringles programme. Below: Sam Ferguson (Jazwares), Andrew Carley (eOne) and Kelvyn Gardener (LIMA) at The Licensing Essentials Course.









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face to face with Sutikki

Inset: Andrew Kerr (left), co-founder of Sutikki, and Stephen Gould, territory head for UK and EMEA.

Shoot for the Moon The new kids and family arm of Bento Box Entertainment, Sutikki – which is Japanese for ‘sticky’ – has certainly made its ambitions in the licensing space clear in a short space of time. Its launch last year was coupled with the announcement it would build the programme around Andrew Davenport’s latest preschool show, and a UK office was swiftly set up. LSB catches up with the team to find out more.


ou certainly need to be on your toes when interviewing Above: Andrew Davenport’s new Andrew Kerr and preschool series Moon and Me is due to air on CBeebies in early 2018. Stephen Gould – they both seem to talk at a million miles an hour and you’ll be lucky to get a word in edgeways. But then, they have a lot to be excited about. Sutikki, the new venture set up by Andrew with his former Nelvana colleague Irene Weibel (see separate box out), has landed the



primetime of preschool properties with Andrew Davenport’s latest, Moon and Me. “It is going to be genuinely and completely remarkable,” enthuses Andrew. “Wholly original and yet comfortably engaging, Moon and Me is an evolution of the kind of storytelling to a young audience that I genuinely believe only Andy is capable of delivering to a global audience of preschoolers.” It seems this excitement is shared across the business, too. Hasbro has been named as global master toy partner, while Stephen – who joined as Sutikki’s UK and EMEA territory head earlier this year – has been busy building up the

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face to face with Sutikki

Sutikki and Bento Box: Need to Know Officially unveiled in October 2016, Sutikki is the new kids and family division of Bento Box – the company behind young adult animations such as Bob’s Burgers and Legends of Chamberlain Heights. It was formed by Andrew Kerr and his former Nelvana colleague Irene Weibel – both of whom have strong track records in the kids’ content and licensing businesses. The aim was to focus on creating a small slate of brands that tell great stories, are relevant to kids and commercial partners and, ultimately, deliver healthy consumer products programmes. “Irene and I left Nelvana separately in spring 2016 and came up with the notion and mission statement for Sutikki,” explains Andrew. “We were approached by a number of potential backers and ultimately decided on Bento Box. They are a great fit – entrepreneurial, talent-focused and growth-focused. We are also additive to their already successful core business of millennial/prime time animation.” Stephen Gould was confirmed as Sutikki’s new territory head for the UK and EMEA in March, with an initial focus on the much-anticipated Moon and Me from Andrew Davenport’s Foundling Bird. “To be able to engage the licensing marketplace with a first brand like Moon and Me is both an honour and a privilege,” says Stephen. “I very much look forward to realising the ambitions of all the partners and stakeholders, not only with Moon and Moon, but also a growing portfolio of IP moving forward.” There are several other brands already in the Sutikki locker, with announcements expected around Licensing Expo. Right: Andrew’s fellow Sutikki co-founder, Irene Weibel, has been in the kids content business for 20 years.

licensee portfolio. There are 18 licensees on board in addition to Hasbro, although names and categories are being kept under wraps for the time being. “Quite frankly, we have had a phenomenal response from the licensing trade at large,” Stephen says. “The brand is wholesome and organic and offers a ‘familiar unfamiliarity’ in content. Without exception, all solicited – and indeed unsolicited – interest is palpable with excitement and visionary opportunity.” While exact details about the content, look and feel of Moon and Me (which will air on CBeebies in early 2018) are being closely

guarded for now, it goes without saying that Andrew Davenport’s previous success in the preschool sector – his CV includes both Teletubbies and In the Night Garden from his time at Ragdoll – is a big plus point in its favour. “I think we’re blessed with the pedigree and equity that Andy and the BBC have in combination in the UK market especially,” Andrew continues. “That has proven to be a tremendous advantage in providing comfort to UK partners, as well as global partners like Hasbro. “I think Andy has a very rare dual skill. He understands how to tell stories to young children in a way that is entirely unique to him – his stories are simple and elegant and resonate with his chosen audience. Alongside this is Andy’s ability to engage the parents of his audience.” There are clear aims for where Andrew would like to see Moon and Me this year. “I’ll be very happy to have it bedded in with the best of the best of the UK licensing community, and Stephen is well on his way to doing that. I also feel like we’ll have a who’s who of global and pan regional partners for the brand on board, as well as preferred broadcast platforms in North America and throughout Europe.” Above and beyond Andy’s brands, there are also plans for “multiple announcements” in and around Licensing Expo on other properties in the Sutikki roster, says Andrew. Indeed, by the end of 2017 he would like to have at least two to three other brands in the slate, each allied with key consumer products partners to begin. “It’s a big year for Irene, Stephen and I, and our partners at Bento Box, and we’re incredibly excited about what lies ahead,” he concludes. LICENSING SOURCE BOOK EUROPE 2017


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B&LLA Party Pages 2017.qxp_Layout 1 03/05/2017 10:47 Page 84



Above: All the winners of The B&LLAs 2017 took to the stage of The Dorchester Hotel at the end of the awards event with host Rory Bremner (front left) and LSB’s co-directors Ian Hyder and Jakki Brown joining them on the front steps.

Take 400 leading retailers, licensors and licensees, add in a good reason to celebrate brand licensing achievements, a top celebrity, an inspiring pre-dinner speaker, a gorgeous venue, lots of unexpected extras – and that just about sums up The B&LLAs 2017! LSB gives a taster of the second ever Brand & Lifestyle Licensing Awards. Right: The Dorchester was a perfect setting for rewarding excellence in brand and lifestyle licensing. Left & below: Everyone who attended The B&LLAs was given a surprise gift that was wrapped in bespoke fabric created by Ulster Weavers for the event. Each person on the table received something different. Among the great gifts were cookbooks signed by Nadiya Hussain, Head watches and even some perfume that had been created by Corsair Lifestyle specially for The B&LLAs (pictured).

Right: Co-founder of LEON, John Vincent had the audience inspired and in stitches in equal measure with his pre-dinner speech about an entrepreneur’s journey in brands and life.



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PARTY PAGES Left: Rory Bremner’s impressions of Donald Trump, Boris Johnson, Bill Clinton, Jeremy Corbyn and Barack Obama were fantastic! Right: Jazz trio Midnight Blue provided cool notes in the reception and during lunch. Below: A Debenhams triumvirate! (Leftright) Sarah Theobald, Stephanie Mills and Sophie Marshall.

Below: A thorn between two roses! Brands with Influence’s Dom Wheeler with Tesco’s Anita Serradimigni (left) and Jennifer Judd.

Left: Big smiles from Jonathan Tillery (Brand Machine Group) and LSB’s Jakki Brown. Below: (Right-left) Judi Goodman (Lipsy), Damian Hopkins (Select LIcensing/Matalan), Rhona Sutton (Rhona Sutton), Natasha Dyson (Select Licensing/Blonde Sheep) and Louise Redfern (Matalan).

Above right: Primark’s Cammy Ferriday (right) with CBG’s Sarah Quigley (left) and Danni Oprey. Left: Designer Sara Miller with Canova’s Paul Weedon. Right: Presenter, ‘Strictly’ star and model Abbey Clancy pulled the prize winning raffle tickets which raised over £7,500 for The Light Fund charity.



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EXPOSÉ TRAVEL Your one-stop shop for all Licensing and related exhibitions worldwide. Exposé Travel is proud to be working with the Licensing Industry, helping our clients with flights and hotels wherever you may wish to go. If you go to any of the following exhibitions, then contact Exposé and we will be pleased to help you to get the best possible rates: Brand Licensing Europe, London

10th to 12th October 2017

Dubai International Licensing Fair

29th and 30th October 2017

International CES, Las Vegas

8th to 12th January 2018

Hong Kong International Licensing Show

8th to 10th January 2018

Nuremberg International Toy Fair Toy Fair New York International Home & Housewares Show, Chicago Licensing Expo 2018, Las Vegas

31st January to 4th February 2018 17th to 20th February 2018 10th to 13th March 2018 Dates TBC

If there are other exhibitions you wish to visit then please let us know. We can help! We have some excellent, great value, fares on direct flights to all of the above, saving you up to 60% on the cheapest regular fares, without having to stay over a Saturday night, in all classes of travel. Our hotel rates are also specially negotiated, again offering great savings. We offer a great choice of hotels in all the cities and will be able to offer something to suit all budgets.

Contact us now for any enquiries or reservations. Call us on +44 (0)1883 349576 or email us or We look forward to hearing from you.


Exposé Travel 82 Whyteleafe Road, Caterham CR3 5EF Tel : +44 (0)1883 349576 Website :

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Above: JCB’s Sam Johnson (far right) and Paul Tudor with Fashion UK’s Laura Clowes (second right) and Joanne Dyson (of Progressive Safety Footwear & Clothing). Below: Wild & Wolf’s Mat Thomas and Emily Wallis with Crème D’Or’s Helen Johnson.

Above: The B&LLAs brochure and menu, the latter was attached to a wonderful Country Living cookery book.

Right: Two big hitters! (Left) Brandgenuity’s Teri Niadna and Beanstalk’s Lisa Reiner.

Left: Icefresh Foods’ Scott Wilson and Laura Candler. Right: Imperial War Museum’s Hannah Edwards (left) and David Fenton with its brand licensing consultant Ann Buky. Below: It was the first official outing for former Rubie’s exec David Wootliff (far left) as part of the Pyramid team, out with colleagues (right-left) Mordy Benaiah and Robert Ling.

Inset: Going home time! (Well actually the festivities carried on at the Audley pub for the majority!)



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BEST BRAND LICENSED FASHION ACCESSORIES OR LIFESTYLE PRODUCT OR RANGE 2017 WINNER Below: No wonder Smiley’s Matt Winton has a big smile on his face!

Above: (far right-left) CPLG’s executive vice president, Steve Manners, category sponsor of this category presented the award to Smiley Company’s marketing director Matt Winton, deputy md, Tim Roter and Lori Heiss, global brand director FMCG.

Smiley by Anya Hindmarch Collection FROM ANYA HINDMARCH

OTHER FINALISTS: Abbey Clancy Jewellery from Rhona Sutton l Coca-Cola x Skinnydip Fashion Accessories from Skinnydip l JCB Workwear Range from Progressive Safety l PEZ Classics/Party Animal Footwear from Camilla Elphick l Stanley Lifestyle Accessories Range from Wild & Wolf l TFL Johnston 100 Trainer from Nikelab l V&A Clarks Shoe Collection from Clarks



Happy Jackson Boots Exclusive Range Above: Select Licensing’s ceo, Damian Hopkins (right), sponsor of this category presented the trophy to H&A’s product managers Holly Orton and product manager Rachel Thomson.


OTHER FINALISTS: Hawaian Tropic Body Mists Collection from Designer Parfums/Luxe Brands l Joules Bath & Body Collection from Boots l RHS Poppy Meadows Collection from Bronnley l Pusheen Boots Exclusive Range from Hall & Associates l Ted Baker Sugar Sweet Butterfly Collection from KMI Brands



Above: A very happy Holly and Rachel!

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Below: Louise and Damian are ‘in the swim’ with this win!

Above: (far right-left) Angela Farrugia, EVP group md of CAA-GBG, sponsor of this category presented the award to Matalan’s ladies swimwear merchandiser Louise Redfern and Matalan director, Damian Hopkins.

Love by Julien Macdonald Collection FROM MATALAN

OTHER FINALISTS: Celessence Hydra Active Range for Emirates from Matrix l Coca-Cola X Fyodor Golan Collection from Fyodor Golan l Ed Hardy Collection from Illustrated People l HRP Collection No.6 from Hobbs l PlayStation For The Players Range from Bioworld Europe l V&A Collection from Oasis l VW Fat Face Men’s T-Shirt Range from Brand Alliance




Designers Guild Gift Range FROM BLUEPRINT COLLECTIONS Left: A great win for Designers Guild and Blueprint. Lisa with the trophy.


Above: (Right-left) Josie Lahey-James, licensing manager for Hearst Magazines UK, sponsor of this category presented the trophy to Blueprint Collections’ md Lisa Shand and Pippa Chamberlain, product development director.

Alice Scott Stationery Collection from Portico Designs l A-Z Collection from Paperchase l Help for Heroes Personalised Gifting Range from Tesco l IWM Words of Winston Collection from Widdop & Co l Ladybird Books for Grown-Ups Calendar and Card Range from Danilo l Lola’s Cupcakes Christmas 2016 Range from Kimm & Miller l National Gallery Food Gifting Range from Scoop designs



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Above: (Right) TLP’s director, Ali Dewar, sponsor of this category presented the trophy to Paul Turner, brand owner, of Alf Turner.

Help for Heroes Alf Turner Range FROM ALF TURNER

OTHER FINALISTS: Guinness Pies from Hollands l j20 Frozen Fruit Smoothies from Brand of Brothers l Jamie Oliver Ready to Eat Pulses and Grains Re-Fresh l Magnum Chocolates from Kinnerton Confectionery l Marmite Popcorn from Jo & Seph’s l Men’s Health Kitchen Frozen Ready Meals from Kerry Foods l MTV Up! Energy Drink from Agrokor l Thornton’s Frozen Desserts from Icefresh Foods


Above: (Right-left) Help for Heroes' Marcus with Paul Turner (Alf Turner), Daniel Clinch (Dawn Meats) and Leane McDermid (Alf Turner) in the champagne reception at The B&LLAs.


House Beautiful Sofas Above: (Right-left) managing director of Pink Key Consulting, Richard Pink, sponsor of this category presented the award to Julia Goodwin, editor of House Beautiful magazine, DFS’ merchandise director Jean Brixey and Josie Lahey-James, licensing manager of Hearst Magazines UK.


OTHER FINALISTS: Leon x John Lewis Cookware from John Lewis lLiving by Christiane Lemieux Collection from House of Fraser l The Mary Berry Collection from Hacche Retail l Matthew Williamson Wallpaper Collection from Osbourne and Little l Mini Moderns Kitchenware Range from Ulster Weavers l Sara Miller London Home Fragrance Collection from Canova Home & Fragrance l TfL Underground Collection from l Vintage Kellogg’s Sunrise Collection from Portmeirion



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2017 WINNER Below: Fashion UK’s Laura Clowes with the trophy that rewarded the creative execution of taking such a strong brand and translating it into a stunning children’s collection.

Above: Start Licensing’s director, Ian Downes, sponsor of this category presented the award to Laura Clowes, Fashion UK’s licensing manager.

JCB Childrenswear for M&Co FROM FASHION UK

OTHER FINALISTS: Discovery Digital Metal Detector from Trends UK lFirst JCB Stacking Stanley Mega Truck from Golden Bear l Nick Jr. Ready Steady Dough Range from The Entertainer l Science Museum Cyber Robot from Clementoni l VW Children’s Range for Fat Face from NJ Screen Prints




Right: Angela with the HoMedics award for a range that looks good and sounds even better.

House of Marley Audio Range Above: Golden Goose’s director, Adam Bass, sponsor of the category presented the trophy to Angela Farrugia, EVP/group md of CAA-GBG, who collected it on behalf of HoMedics.


OTHER FINALISTS: Crimestoppers Video Doorbell from Ring l DEWALT Mobile Phone from Global Mobile Communictaions l Jelly Belly Air Fresheners from CAE l RHS Floating Bench from Sitiing Spiritually l RHS FloraBrite Hand Tolls from Burgon & Ball



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FatFace Above: (Right) Beanstalk’s managing director, Europe and Asia Pacific, Lisa Reiner, sponsor of this category presented the award to Kate Brown, FatFace’s head of buying.

Right: Kate Brown with the trophy which recognises how FatFace has embraced licensing both adult and children with its VW collections.

OTHER FINALISTS: M&Co l Hobbs l Oasis l Next l Primark l Skinnydip l Top Shop l Urban Outfitters



John Lewis Above: (Right) Heather Flynn, co-owner of Happy Jackson, category sponsor presented the award to Anna Berry, head of buying for cook and dine at John Lewis.

OTHER FINALISTS: Argos l Debenhams l House of Fraser l M&S l Matalan l Selfridges l WHSmith



Above: John Lewis’ Anna Berry with the award that the department store group won in recognition of its continued commitment to brand licensed merchandise across so many of its departments.

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2017 WINNER Below: All smiles from the Tesco trio. The grocer’s personalised Help for Heroes range which reached The B&LLAs finals is an example of how brand licensing is playing a strong role at Tesco.

Tesco Above: (Right-left) Smiley’s marketing director, Matt Winton, category sponsor presented the award to Tesco’s head of licensing Rachel Wakley, licensing manager Jennifer Judd and brand licensing manager Anita Serradimigni.

OTHER FINALISTS: Asda l Morrisons l Sainsburys l Waitrose




Above: With its House Beautiful sofas having won one of the product awards, DFS’s Jean Brixey was doubly happy to pick up this trophy too.



Above: Brandgenuity’s managing director, Teri Niadna (right), category sponsor presented the award to DFS’ merchandise director Jean Brixey.

Boots l B&Q l Clarks l Game l Paperchase l Poundland l Superdrug l Waterstones



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2017 WINNER Below: A rightfully proud Cathy Snow who has been instrumental in growing the RHS’ licensing programme over the last year.

Above: (Right-left) Brand Licensing Europe’s brand director, Anna Knight presented the award to Royal Horticultural Society’s licensing manager Cathy Snow and licensing executive Shereen Llewellin.

Royal Horticultural Society

OTHER FINALISTS: The British Museum l Flying Scotsman l Help for Heroes l Historic Royal Palaces l Imperial War Museum l The National Gallery l V&A


BEST LICENSED LIFESTYLE BRAND 2017 2017 WINNER Below: Happy Smiley people! A worthy win for a brand that has been super active on the licensing front in the last year right across the spectrum, from prestigious collaborations with leading designers to product ranges with a host of high street retailers.

Above: (Right-left) Dave Collins, founder of category sponsor PowerStation Studios presented the award to Smiley’s marketing director Matt Winton, deputy md Tim Roter and Lori Heiss, global brand director FMCG.

Smiley Company

OTHER FINALISTS: Designers Guild l Discovery Channel l Happy Jackson l House Beautiful l Men’s Health l Santoro’s Gorjuss l VW



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Stanley Above: Samantha Loveday, editor of, sponsor of this category presented the award to Paul Comben, licensing manager of Stanley. The last year has seen the licensing programme for this respected brand extend deeper and wider from its core to also embrace many new licensees in affiliated areas.

Above: LicensingSource's Sam Loveday at the lectern about to the reveal the winner.

OTHER FINALISTS: Eveready l JCB l PlayStation l Poleroid




Britvic Left: Ian Downes with the trophy which was awarded in recognition of the successful licensing activity for brands such as Tango, J20 and Fruit Shoot.

Above: Helene Lens, senior brand manager of category sponsor Corsair Lifestyle presented the award to Ian Downes, director of Start Licensing who has really driven a fantastic licensing programme for many key Britvic brands.

OTHER FINALISTS: Baileys l Chupa Chups l Coca-Cola l Guinness l Hershey l Jelly Belly l Vintage Kellogg’s



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Samantha Loveday

Rob Willis

Jakki Brown

Ian Hyder

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2017 WINNER Below: Kerri Palmer, global head of brand licensing for Jamie Oliver Licensing is clearly delighted with the trophy!

Above: (Far right) Bhavika Pattni, account manager of category sponsor Autumn Fair presented the award to the Jamie Oliver licensing team in recognition of the expansion of the licensing programme which has been underpinned by Jamie Oliver’s quest to improve food values with the consumer.

Jamie Oliver

OTHER FINALISTS: Jane Asher l Jane Packer l Julien Macdonald l Kate Humble l Matthew Williamson



An excerpt of the speech from LSB’s Jakki Brown before the award was presented: “Sometimes in your working life you come across special individuals who do not fit into a pigeonhole; real trailblazers who are not afraid to go against the tide. Today’s award recipient is one of those rare breeds whose strength of character coupled with an innate compass for brand licensing has, time and time again, found a way through largely unchartered waters. With uncanny ambidextrous skills they have, over three decades, demonstrated that they feel equally at home in the corporate world as they do in the entrepreneurial camp. Having cut their teeth in the entertainment side of the industry back in the late 80s, they went on to found and head up the UK office of a multi-national brand licensing agency and then 11 years later went on to more than hold their own as owner and founder of an independent licensing agency, joining forces for several years with a fellow female industry stalwart. The continuum in all of this has been brands. The individual we honour today has an uncanny knack of totally understanding the essence of brands and then finding the right partners to translate this into innovative products that chime with consumer tastes. They saw the potential of brand licensing before the term even came into being. Right from the outset they fearlessly championed brand licensing for stellar multi dollar leading names such as Coca Cola and Harley Davison before rising to the challenge of doing the same with utility and art brands. No sweat. They really were at the forefront of establishing what has become a mighty market sector. In fact so many of the brands whose licensing programmes and merchandise we have recognised in the Bellas today would just not be in the position they are without the magic touch of this special person. Her twinkly smile belies a woman with an inner strength and passion for brand licensing. Her hair colour might change dramatically from time to time, but her focus on brand licensing never falters. In latter years she has deliberately operated under the radar, well this afternoon she cannot avoid the spotlight. The Brand Licensing Ambassador of the Year award goes to Jane Evans.”

Jane Evans Above: Jane Evans, founder of JELC was presented with her trophy by Denise Penn, sales director EMEA of, category sponsor of this prestigious award. Right: A blooming Jane Evans.



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State of the nation: brands

Brand Direction LSB takes a look at what some of the most established names in brand licensing have been doing so far in 2017.

Still rising after Bake Off

Start Licensing is representing Great British Bake Off winner Nadiya Hussain, working with her to develop a brand licensing programme. Since winning the Bake Off Nadiya's profile and popularity has grown significantly, publishing a range of appearing on BBC TV. Ian Downes, md of Start Licensing commented: "Nadiya is an extremely popular media personality with a real passion for the subjects that interest her: we will use this passion, knowledge and enthusiasm to create a focused range of products which Nadiya will be closely involved in developing." Left: Start Licensing signs Bake Off winner Nadiya Hussain.

Pen To Paper V&A is making its first foray into the increasingly popular arena of personalisation, with a new range of customisable products, including stationery, notebooks and wedding invitations. The V&A and Papier have produced a unique set of notecards and journals inspired by the work of architect and designer Owen Jones (1809–74). The wedding collection of invitation suites explores an extensive set of floral imagery, also taken from Jones’ vibrant prints, inspired by ancient Chinese ceramics in the V&A. All invitations are printed in England, using luxe Mohawk paper.

Snack Time In a deal brokered by global brand extension agency Beanstalk, Chaucer Foods UK has partnered with olive oil brand, Filippo Berio to develop a range of baked snacks. Debuting with a line of crostini, made with Filippo Berio extra virgin olive oil, the range will



bring a delicious Mediterranean flavour to Chaucer Food’s portfolio of crunchy snacks. The initial product line will comprise five SKUs that are baked not fried, with 30% less fat than fried crisps and are free from artificial Left: Filippo Berio expands into snack additives.

Saucy Deal Leading US soy sauce brand Kikkoman Corporation has signed Bradford Licensing, to extend the brand into new product categories in North America. Bradford Licensing will initially focus on lifestyle categories such as casual fashion items and home décor including kitchen textiles, and Japanese cutlery.

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State of the nation: brands

Cheeky Pops

Chupa Chups has partnered with Italian leading underwear brand Tezenis to launch a new capsule collection including underwear, clothing, bodysuits, t-shirts, pyjamas and Inset: Chupa Chups gets dressed up items perfect for with Tezenis. athleisure wear, for women, men and kids. The colourful range plays with the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny sloganstake notice of our unique sports-themed products."

Off To A Flyer The most famous locomotive in the world, Flying Scotsman is returning to the rails for its 2017/18 UK-wide tour after a period of winter maintenance at the National Railway Museum in York. As with the 2016/17 tour season, Science Museum Group (of which the National Railway Museum is part) aims to take advantage of the increased interest and publicity to promote their current licensing offer and sign new partners. There has been an unprecedented level of attention from licensees and retailers alike throughout Above: A scotch for a Flying Scotsman. 2016, with eight new signings including Spike Leisurewear for apparel, Speyside Distillery for whiskey, Otter House for puzzles and Historic Times for pocket watches. Peter Black has also designed and produced a gifting range for retailer Marks & Spencer. The brand also reached the finals in the Brand & Lifestyle Licensing Awards in the Best Heritage Brand or Institution category while licensee Carousel Calendars won an award for its Flying Scotsman calendar at the National Calendar Awards. Science Museum Group is currently looking for partners for the Flying Scotsman brand in marketwide gifting, toiletries, ceramics and food and drink.

Bake A Cake Finsbury Food Group has revealed plans to launch a line of Mary Berry cakes. It will launch nine products – including round cakes, loaf cakes and celebration cakes – into supermarkets in the second half of the year.

Museum Pieces Moonpig has expanded further into the world of brands, teaming with the Natural History Museum for a new bespoke greeting card range. The deal is the latest example of Moonpig developing bespoke looks for its partners, as it looks to push boundaries creatively and tap into wider trends. Above: Moonpig is no dinosaur, The new range but it can delve into the archives of includes floral and animal the Natural History Museum. artwork from the NHM illustrations archive.

Ringside Reveal Nitro Circus has partnered with FIST Handwear to launch a range of exclusive gloves designed with the needs of athletes in mind. The launch comes as the Nitro Circus Live Regional Rampage Tour gets set to pack stadiums across Australia this autumn, with details of the global release of the FIST Handwear Nitro Circus series due to be announced soon. Nitro Circus continues to make an extensive licensing push is working hand across a variety of sectors. Above:inNitroCircus glove with FIST Handwear.

Sweet Treats

Krispy Kreme Doughnuts and its master agent, Brand Central, have chosen Metrostar to manage its licensing activities in the UK. Metrostar began working with Krispy Kreme’s UK company at BLE and has already signed four licensees to the programme: Hall & Associates is developing beauty ranges for Boots and other retailers; Kimm & Miller is creating food gift collections; Gibson’s is developing puzzles and BCI is creating women’s nightwear. The first products will be launched in autumn 2017. Above: A sweet deal for Metrostar with Krispy Kreme.




Saturday September 16th 2017

Whittlebury Hall Hotel & Spa, Northamptonshire







The FunFest Influencer Summit will give brands the opportunity to meet with influential parenting bloggers and vloggers from across the country. It is no secret that parenting bloggers and vloggers are some of the most influential in the UK, making great brand ambassadors for a variety of products and using them as a secret weapon in killer marketing strategies. FunFest, now in its 3rd year, is the UK’s only family friendly parenting blogger conference and brand ambassador event. Following feedback and demand from the influencer community, FunFest 2017 will have brands from additional sectors including: Toys, Nursery, Pre-School, Video Games / Apps, Tech, Music and Sports. FunFest provides brands with an excellent opportunity to network, meet and engage with some of the UK’s most established bloggers and vloggers – a perfect solution for companies looking to connect with potential brand ambassadors in a friendly and relaxed environment. The combined social reach of delegates, bloggers & vloggers at FunFest 2016 hit 1,620,668 people. Make sure you’re connected with the next generation of influencers to help build your brands and remain one step ahead!!!

To find out how you can meet up with these influencers – and engage with their audiences – contact or call 07723 028635

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State of the nation: brands

Taste Sensation The Royal Horticultural Society (RHS) has licensed the Gourmet Candy Company to Above: RHS sweets and produce a range of RHS chocolates launch. chocolates and sweets. The Gourmet Candy Company RHS range will include handmade chocolates, nougat, hardboiled sweets and bonbons among more than 20 items. Many of the products in the range will offer a gardening theme, with all packaging branded with the RHS logo and illustrated with images from the RHS Lindley Library.

Burning Rubber The Goodyear Tyre & Rubber Company has renewed its longstanding licensing representation Above: Goodyear renews with IMG. for its non-tyre products with IMG. The multi-year deal will allow IMG to continue to represent the brand on an exclusive worldwide basis, extending a relationship that began between the two organisations in 2009.

Engines Off Whiskey giant Jack Daniels has partnered with Indian Motorcycle to produce a Jack Daniel's Indian Chieftain Inset: The limited edition machine! motorcycle. The individually numbered motorcycles offer an array of custom details, highlighted by a one-of-a-kind white and black crystal paint work with charcoal coloured accents inspired by Jack Daniel's charcoal-mellowing process.

Snack Attack A brace of new licensees have been added to the fast growing licensing programme for the Pringles brand. Pink Key Consulting – the European licensing agent for the property – has Above: Pringles moves into secured deals with Helix stationery with Helix. and High Resolution Design. Helix will be creating three new pencil case designs, each created in the style of the iconic Pringles can. Meanwhile, High Resolution Design has developed a range of Pringles tube-shaped plush cushions, complete with a handy storage compartment.

Positive Ted Lifestyle brand and retailer Ted Baker has reported an increase in its licensing income, up 26.8% to £18.2m (2016: £14.4 million) for the 52 weeks ending January 28, 2017. Ted Baker counts both territorial (which covers specific countries or regions in Asia, Australasia, Europe, the Middle East and North America, where partners operate licensed retail stores or wholesale operations) and product licences within the sector. It said that there were notable performances from its product licensees in childrenswear, eyewear, footwear, homeware, skinwear and suiting.

It’s All Mustard Unilever UK is launching the Colman’s Mustard brand into the snacking category. A deal has been secured with Snaffling Pig to launch Ham and Colman’s Mustard flavoured pork crackling – the first of its Above: Snaffling Pig was keen kind for both brands. as mustard over this deal! The new product will be offered in various formats including 50g foil packs, 2.5kg bags for the on-trade and several gifting formats. These will include Snaffling Pig’s reusable jars which will launch in time for Father’s Day.



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Face to Face: Brandgenuity

Brandgenuity made the leap across the pond to Europe back in 2015, but now expansion plans are spreading around the world. With luxury car brand BMW recently appointing the company for worldwide representation, european managing director Teri Niadna explains why her foot is firmly on the accelerator for strategic development.

Driving Forwards

Inset: Gas Monkey Garage appeals to both petrol heads and those that just like the authentic feel of the artwork.


ounded in 2003 by four industry, execs, categories from apparel and collectibles to video Brandgenuity now represents a wide range games, watches and fashion accessories. Puma is of clients, including CPG and corporate the flagship global apparel partner, while retail trademarks, entertainment properties, and passion, licensee Ports is responsible for the BMW Group authority, and lifestyle brands. In 2015, the mono-branded stores in China. US-based company expanded into Europe to “We intend to create a consistent approach Below: The new Hawaiian provide a global solution for its clients. across all categories for BMW,” Tropic fragrance. The partners approached Teri Niadna, whom explains Teri. “We are interested in the partners had known for more than creating a true lifestyle brand and 15 years, to launch Brandgenuity are keen to expand the apparel Europe. For two decades, Teri has and accessories sector, worked in licensing, both as an agent potentially through coand a client, and most recently, she branding opportunities. BMW led the much-revered NFL has the characteristics of a international licensing effort. lifestyle brand. After all, when Initially, Brandgenuity Europe you think about the brand it took on the brands from its US immediately conjures up counterpart, including Hawaiian strong positive emotions and Tropic, Viacom and Gas Monkey that’s the first criterion that you need.” Garage. More recently, the agency She continues: “If you look the fragrance began with the NFL Players category there are lots of good examples of how Association. And now, in what will automotive brands have had success, and I know definitely be a seminal moment for that there are plenty of opportunities such as in the company, Brandgenuity has eyewear, electronics, sports equipment (playing to announced that it will expand the performance angle) and even building a fastand manage the global fashion programme around the heritage marks licensing programme for the with mainstream retailers.” Teri anticipates that BMW Group. with the exception of fast-fashion, product will hit The BMW Group already the market in late 2018 to early 2019. has a worldwide consumer Brandgenuity plans to grow BMW's licensing products programme that activity in Europe, North America, Korea, Japan offers high-quality products and the Middle East. In addition to lifestyle and to its consumers accessories, the company also intends to expand with additional mono-branded experience stores Above: Teri Niadna. across many



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Face to Face: Brandgenuity

and co-branded Brandgenuity Snapshot products. Aiding the Brandgenuity is an independent global brand growth, Brandgenuity licensing agency headquartered in New York. The added offices in Munich agency is ranked amongst the top 15 licensing and Hong Kong to agencies worldwide. The agency’s clients include Viacom Network, BMW, Staples, Arm & Hammer, further accelerate and expand the programme Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, and MGM Studios, among others. across the world, and Above: Brandgenuity is will also be responsible for managing and determined to create a lifestyle brand for BMW. extending the existing programme in toys, die-cast Below: Brandgenuity and collectibles for the BMW and Mini brands. has enjoyed growing success with NFL “Every great brand is about a promise and a Players thanks to an upward trajectory in relationship,” believes Teri. “We look forward to popularity of the sport. combining this with beautiful, purposeful design and innovation for an inspired, wide range of BBC and in Europe in the last year it has been free great products.” to air. This has made a huge difference and it’s Hawaiian Tropic is another brand that is been a complete game changer in some territories performing strongly for Brandgenuity in such as Germany.” Europe with an initial rollout of fragrance mists in Teri sees huge opportunities for products Superdrug (which reached the finals of such as toys, apparel, personal accessories, the B&LLAs) to be expanded to Boots and other and experiences. retailers for the coming year. Another major recent announcement is that Likewise, Gas Monkey Garage has also seen Brandgenuity is also excited to work with significant growth. The company has recently Anheuser-Busch InBev to help launch global signed a DTR with EMP for a range of apparel licensing programmes for its marquis brands – including woven shirts and jackets. Budweiser, Stella Artois, Corona – and expand “The core fan base is 'petrol head' the licensing programme for its strong men, but interestingly the brand regional brands in Europe, Asia and Canada. has taken on a life of its own,” Looking ahead, Brandgeniuty is seeking to comments Teri. “Because the style expand its roster of properties to create a guide is cool and authentic, some strong mix of brands which will include consumers are buying the entertainment properties. “We have products without knowledge of the two new clients that we are television programme, based purely about to sign and there are on the look.” certainly some very exciting Meanwhile, NFL Players is another times ahead,” hints Teri. stalwart brand for the company. NFL “We’ve just opened an Players is the only company that offers office in Asia and hired exclusive group licensing rights to more our first person there than 2,000 active NFL players, and and we now have a provides manufacturers and retailers presence in Munich access to player names, numbers, too so we are signatures, likenesses, voice and a newly growing our launched NFLPA owned catalogue of capability around player emojis. “The growth of the sport the world.” is astonishing,” enthuses Teri. “There will be four regular season NFL games played in London again this year – all routinely selling out at Wembley and Twickenham. The sport is also receiving good broadcast support on Sky and the LICENSING SOURCE BOOK EUROPE 2017



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Left: David Boyne, Bravado’s UK managing director.

It is now just over a year since Prince sadly died, but his legacy will live on not just in the music for which he is famed, but in a licensing programme currently in development from Bravado. LSB donned a ‘raspberry beret’ and met up with David Boyne, Bravado’s UK managing director to tune in to the company’s ever expanding musical score sheet and learn more about its successful diversification. is to protect the brand so we’re going to spend some time cleaning up the unauthorised product in the market place. Simultaneously, we are working on the strategic plan and have some great ideas so far. Some really amazing collaborations and some innovative programmes." David Boyne, Bravado’s UK managing director, tells the tale of the company’s true ‘grass roots’ origin. “It started in a field, 40 years ago selling black t-shirts with band logos on.” t its heart, licensing is about It might have started very fandom. It fills the gaps when much a live event driven, the core 'thing' just isn't traditional merchandise enough - whether that ‘thing’ is a film, company, but when Universal a brand, a character, or a cat with an bought the business in 2008, oddly doleful face. it really began to transition It exists because of a want for more from a live and a need to tell the world, or just merchandising your friends, that you love this ‘thing’ business into retail. soooo much. The Lulu “It started off with Fandom is perhaps felt most keenly in Right: Guinness Rolling record retailers like the world of music, where passion and Stones collaboration is testament to the HMV and, tribalism run deep. closer links between music licensing and but over the last And that’s where Bravado comes in. fashion. Inset: It is five years we have Part of French media giant Vivendi and now just over a year since Prince died. really expanded sitting within the Universal Music Group, Bravado is well with its into fashion and it is the largest licensing company in the underway licensing strategy for other new areas music sector, now representing over 200 the musical icon. globally,” explains artists all over the world. David. He cites Some of the biggest names on its roster include strengthening the team with personnel with classic ‘heritage’ acts such as The Beatles, The additional expertise as being integral to the Rolling Stones, Queen, The Ramones, David Bowie, broadening of its tack. “We have brought people plus the biggest modern day stars, including Justin into the business with a background in fashion Bieber, The Weeknd and Kanye West. retail and distribution, and that has helped Another truly stellar name was added earlier this increase our business dramatically. We now have year when Bravado announced that it had secured direct relationships across the whole of the retail a worldwide merchandising deal with Prince’s marketplace, from Selfridges to supermarkets estate. It has yet to reveal its full product plans, but and everywhere in between,” says David. ceo Mat Vlasic says: "My instinct, first and foremost,

A Show Of Bravado A



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in tune with bravado

very much on trend and right for their consumer He stresses that every artist, brand or project base. The fusion of fashion and music means that a Bravado works with appeals to a different plain band t--shirt just doesn't work in that demographic and so requires a different approach. environment anymore,” states David. “We are able to put together a bespoke retail Along with an increased eclecticism in product strategy for each individually to create a successful range and demographic, so the way artist merch is campaign in order to reach fans. Live is still a very presented and sold has evolved. As David important part of our business, but today we also elaborates: “Artists like Justin Bieber and Kanye have a real focus on fan engagement and brand West, and their innovative capsule collections and management,” says David. pop-ups, have really helped artist merch A great many of Bravado’s 200+ artists become a global fashion are Universal-signed, but it also works movement, and that has helped with acts from other labels – majors and take the world of music indies. Similarly, merchandise to a whole new level. not all Universal Culturally it has evolved too; the artists sign with pop-up today is an experience for Bravado, its the fan that it wouldn't have been name doesn’t 20 years ago, as it has also become appear in the the photo moment and an small print of the opportunity for social interaction main recording and activity.” contract. It has With offices in over 40 cities and to independently Above: In addition to more than 160 employees win and retain its relationships with a myriad representing over 250 separate artists business on its of high street retailers, Bravado has seen success own merits and is with pop-up retail ventures. or properties, Bravado no longer Left: Music apparel, such as survives on whatever gig-going judged by its own performance. for Bieber remains core for punters have left in their pockets after David acknowledges that “being part of Bravado, but the designs are more reflective of the cost of the ticket and a few beers. Universal Music Group obviously gives us lots fashion trends. Instead, with a nod to its humble of opportunities to work closely with labels roots, it is pretty much in a field of its own. across projects. This close relationship helps us create and conceive innovative and integrated campaigns for our artists.” More to life than music and apparel Those campaigns, and indeed the product In addition to its apparel heartland, Bravado is experiencing great traction in its expansion into other ranges themselves, are created in conjunction product areas with many more commercial opportunities with management teams. “We get together style being landed. Health and beauty is a case in point, a ‘look books’ to help us decide what the feel of the growing area for Bravado. It is also now involved in homewares, jewellery, accessories and everything from campaign should be, which colours, fonts and skis, watches, fruit machines and Monopoly sets right images complement the artist and project style. down to bespoke beer, Every artist will have strong opinions on what they wine and vodka want to achieve and it is our job to balance their for artists like Queen “who are artistic aspirations with the commercial activity always open to for them.” exploring new areas and Although apparel continues to be the staple of items,” reveals the Bravado business, it is a totally different shape David. to even 15 years ago. But it is not music that is “Music apparel today is very much more about hitting the high fashion, the trends we see on the catwalk and the notes for Above: The Queen special Monopoly game. Bravado as it is high street. Our design and sales team work very also working with a range of companies and licences, closely on trends. When dealing with retailers like from the Emoji Company to Grumpy Cat. It also works with Disney on established global brands like Star Wars Selfridges or ASOS, it isn't about just putting great and Marvel. artists into those spaces, but making sure that it is LICENSING SOURCE BOOK EUROPE 2017


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State of the nation: sports

Inset: Sainsbury’s is adding to its leisurewear category

Kicking off the summer Sainsbury’s getting athletic Sainsbury’s is expanding its branded offer with an exciting link up with iconic American brand Russell Athletic. This is Sainsbury’s first step in delivering a brand across both men’s and ladies clothing and comes as the retailer reports strong sales on leisurewear across categories. Established in 1902, Russell Athletic is built on a heritage of on field and off field sports & leisure clothing. In the 1990's, Russell was one of the

Kop calling

Liverpool Football Club has been busy off the pitch, announcing a number of new licensing deals, renewals and brand new club shop opening this summer, the largest in Europe. Pitch has been appointed as its DVD licensee and will produce End of Season reviews. Iconic Treasures will be publishing a Liverpool FC Archive collection book. Sport Media recently launched the Mr Liverpool book, a biography of the late Liverpool great Ronnie Moran. Sport Media will also launch this year a special 125 Anniversary book, celebrating the birthday of Liverpool FC. In addition and reflecting the strength of the brand, some longstanding licensees have been renewed, including Danilo, GB Eye, Nanostad, Winning Moves, Source Lab, CWI Holdings, SCS Trade and Grange Publications. Internationally, Liverpool FC has seen growth in the US with its agent Fermata and the appointment of seven licensees. Reflecting this, Liverpool’s retail footprint continues to expand with stores now in Abu Dhabi, Thailand, Malaysia and Indonesia. Right: Opening summer 2017.



Having been spoiled with a host of grand sports occasions over the past couple of years, things are perhaps a little quieter on the pitch this year. Off the pitch however, things are really hotting up! Apt for Licensing Expo out in Las Vegas, LSB puts on its tracksuit to find out more about how US brands are growing internationally and sees how sports and leisure are starting to merge for licensing. biggest suppliers of NFL and major league baseball kits and one of the first brands to design and manufacture the sweatshirt. The range launched online in April this year and is centred on premium, college-inspired sweats with the iconic Russell Athletic arch logo. The ladies’ collection also delivers fashion sportswear and menswear complements its apparel with accessories. Key pieces include arch logo tees in a range of colours and classic crew neck sweatshirts. With the recent rise of both the athleisure and true active wear trends, the range will be a strong step into the branded market as well as mirroring the success Sainsbury’s has seen from ath-leisure pieces in its Tu portfolio.

NFL touches down with IMG The National Football League (NFL) has named IMG as its exclusive licensing agent to represent the brand across select international markets. Under the new partnership, IMG will focus on developing the NFL’s licensing programme across Europe and Asia, targeting a range of distribution channels and price points, including local men’s, women’s and children’s fan apparel, accessories, home décor, fast fashion collaborations and food and beverage. “We are excited to partner with IMG to grow our brand presence internationally through new product initiatives,” said Akash Jain, vice president of international commercial development, NFL. “We look forward to offering fans an expanded Above: NFL has named IMG as its licensing agent. consumer products

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State of the nation: sports

Keepie Uppie with Leo Messi Manufacturer, distributor and licence rights holder of the brand Lionel Messi on behalf of Leo Messi Management, Funtastic, has announced key updates to the Leo Messi licensing programme. A first in the children’s nightwear market in the UK, Global Licensing will be launching a range of nightwear into retail autumn-winter 2017. Mark Lindsay, head of sales for Global Licensing, said: “This is the most exciting signing in 2017. Messi is a role model to Above: In your dreams! millions of children around the world and for us to bring them their hero for bedtime is what dreams are made of”. In addition and following the success of the Messi Training Ball in 2016, Funtastic’s UK distributor, GP Flair, has expanded its Messi Training System with the launch of new product spring this year. The range includes the 4in-1 Training station, the auto trainer and the training speed system, which have been fully endorsed and advertised by Messi himself.

portfolio, further enhancing our relationship with our growing fanbase.” Bruno Maglione, president of IMG’s worldwide licensing division, added: “Football is America’s most distinctive and unique sport export. Its international appeal is growing rapidly both as a sporting competition, as well as at a more visceral level that transcends sport. The fans are already there, and now is the tie to expand the breadth and accessibility of the NFL’s consumer product offering. We are proud to be entrusted with that mission.”

Action in the scrum Mirroring the record equaling success on the pitch, winner of last year’s UK Licensing Awards for the Best Sports Property, England Rugby, Above: Success on and off the pitch. has announced a raft of new deals, renewals and news off the pitch. KitKase will be launching a range of quality carry on lightweight luggage. The Biltong Farm is launching a range of low calorie, high in protein beef biltong in chili, Peri Peri and original flavours; Ecell has launched a wide range of Englandbranded phone covers and Ultra Sport joins the team with a range of innovative souvenir products. Haynes Publishing is renewing its deal for the popular England Rugby Manual. In addition, OpSec is expanding its deal with an updated hologram logo and new packaging options to better service the England Rugby licensing programme. Just in time for June’s Licensing International Expo in Las Vegas, England Rugby will be launching the next installment of style guide artwork from Skew.

Beachbody launches in UK UK based Brand Co, has been appointed UK and Ireland distribution partner for Beachbody’s new global licensed collections of men’s and ladies apparel, footwear and accessories. The first collections will be available in the UK in autumn 2017. Beachbody is one of the world’s largest health and fitness brands and is the creator of numerous world-class fitness, nutrition, motivation and support programmes including Beachbody on Demand, and the streaming platform featuring iconic fitness brands like P90X, INSANITY, 21 Day Fix and CIZE. Left: Brand Co is distributing Beachbody in the UK.

Custom building Anfield

The Evode Group and its print on demand brand, have announced a global online licence with Liverpool Football Club. The deal includes a wide range of personalised and customised products, including apparel, accessories and gifting. Products will be made available through and online publishers such as fansite Anfield Index and latterly through high street and online retail stores. Above: Personalisation from The Evode Group.



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State of the nation: sports

Game On for the Lions this summer

Game On Glove's rugby operation has successfully secured an official licence for this summer's iconic British and Irish Lions Tour of New Zealand. Already established with products for the National Hockey League in North America, Game On Glove provides fun, wearable novelty drinks holders for sports fans. The Lions range will include a Scrum Glove and Penalty Shot drink holder. "We are delighted to have secured the Lions," said Robin Duff, Above: Novelty drinks head of Game On Rugby. holders from Game On. "Rugby is the world's fastest growing participation sport and we are always on the lookout for more licensors to take notice of our unique sports-themed products."

Galloping ahead Ascot Racecourse has announced five new highprofile licensing deals ahead of its flagship racing festival Royal Ascot. Brokered by IMG, a crosscategory licensee portfolio has been assembled for the 305 year old racecourse, consisting of renowned British brands: Links of London (jewellery), Christy (towels, bath robes and picnic accessories), Christys’ Hats Above: IMG has brokered a cross(panamas, felts category portfolio for Ascot and flat caps), British designer Milly Green (food gifts) and gentlemen’s outfitter, Oliver Brown (top hats and formal wear). The brand’s new collections will be released midJune in licensees’ standalone concessions and web stores, as well as in high-end high street retailers. They will also be available for the first time in Ascot’s new on-site retail stores, which will be managed by IMG.

Upping the CrossFit trainning CrossFit, has signed with WME|IMG for representation across content, marketing and live events. CrossFit, founded by Greg Glassman in 2000, is the largest gym organisation globally,

with over 13,000 affiliates worldwide and an estimated four million athletes regularly participating in its workouts. WME will be expanding CrossFit’s global Above: WME & IMG are getting CrossFit. presence through content opportunities, and IMG will be working to promote the CrossFit brand through its event management, licensing, and sponsorship divisions.

Watching Goodyear like a Hawke American iconic lifestyle and performance brand Hawke & Co has announced a collaboration with the Goodyear Tire & Rubber Company, North America’s largest tyre company, on special edition rain slickers for spring 2017. The rain slickers will retail for $150 and available spring 2017 at Macy’s and Macy’s Online. Above: Goodyear staying dry with Hawke & Co.

Check out the cloth

The Scottish FA has teamed up with quality kiltmakers, Gordon Nicolson to produce a range of tartan products produced under licence. The tartan was one of five that were created using the Scottish National team colours and submitted to the Scotland Supporters Club members, who voted for their preferred choice. This will become the ‘Official National Team Tartan’ and will launch in summer 2017. Steven Romeo, head of retail commented: “Tartan holds a dear place in every Scottish person’s heart, so when we decided to choose Gordon Nicholson as our licensee, we knew we had chosen a partner with a strong heritage and quality in kiltmaking”. Above: Gordon Nicolson is creating the official Tartan



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A5 Lic

For licensing opportunities please contact: t: +44 1903 885 669 e:

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With over 36 million Facebook likes, 8 million Twitter followers, 2 million digital members, a 60,000 sell-out at Emirates Stadium for all home games and a history of success including back to back FA Cup wins in 2014 and 2015; Arsenal are one of the biggest teams in world football. Ever since the club was founded in 1886, Arsenal have consistently been at the forefront of football innovation and success. Be part of our future.

For licensing opportunities with Arsenal, please contact: Matthew Gilmore Senior Global Licensing Manager Arsenal Football Club, Highbury House, 75 Drayton Park, London, N5 1BU

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The story follows Ty, a massive Tyrannosaurus Trux, and his best friend Revvit, a tiny, razor-sharp Reptool. These unlikely friends join forces with a group of Dinotrux and Reptools and discover that together they can build a better community, help others, and team up against D-Structs -- the biggest and baddest Dinotrux of all.







For licensing enquiries please contact Naome Jones, +44 (0)20 36186552

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DINOTRUX © 2017 DreamWorks Animation, LLC. All Rights Reserved. *Based on market research fielded in late 2015 in selected countries.

This Emmy Award winning series combines two of the most exciting things that boys love: dinosaurs and trucks! Built for the adventure-loving kid, Dinotrux celebrates boyhood and tells relatable, heartfelt stories about building friendships, working together, and overcoming challenges.

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Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved.

*Despicable Me, Despicable Me 2 and Minions. **Minion Rush

The team who brought you Despicable Me and the biggest animated hits of 2013 and 2015, Despicable Me 2 and Minions, returns to continue the adventures of Gru, Lucy, their adorable daughters - Margo, Edith and Agnes and the Minions. Despicable Me 3 will be released in theaters June 2017.

For licensing enquiries please contact

Naome Jones, Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved. +44 (0)20 36186552

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Since its launch in 2010, the Dragons franchise has captivated audiences everywhere, with its engaging content, innovative products, and action-packed adventures. The epic Emmy Award -winning television series, Dragons: Race to the Edge, continues to introduce fans to new locations, dangers, and dragons in soaring adventures filled with action, suspense, fun and laughs! And after the first two films took home a Golden Globe win for Best Animated Feature and multiple Academy Award nominations, the entire creative team is now hard at work on How to Train Your Dragon 3.

DreamWorks Dragons Š 2017 DreamWorks Animation LLC. All Rights Reserved.


For licensing enquiries please contact Naome Jones, +44 (0)20 36186552

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From the studios of Toei Animation and the stunning manga of Akira Toriyama; the Animé production of Dragon Ball and its successor Dragon Ball ‘Z’ is reaching out to a whole new audience. Through high end apparel and accessories, Those Licensing People will showcase the incredible global popularity of this immensely influential series. Those Licensing People are excited to offer licensing opportunities across the UK and Eire.

THOSE LICENSING PEOPLE +44 (0)845 901 1657

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For all licensing enquiries please contact: Doctor Who logo © 2009 and TM BBC. Licensed by BBC WW Ltd.

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LSB AWARDS A5 DPS Cats (NEW USE) 2017_Grid 11/01/2017 20:06 Page 110


To enter the 2017 Licensing Awards go to Tuesday September 12 2017

The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN Black Tie/Posh Frocks!


The Awards 2017 Categories ● ● ● ● ● ●

The Retail Award Categories Best Pre-School Retailer of Licensed Products (0-5) Best Kids Retailer of Licensed Products (5-16) Best Retailer of Adult Licensed Products The Radar Award- For retailers that have upped their Licensing activities in the last year Best Licensed Retail Execution Top Retailer Award

For ticket information Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: Supported by Specialist Communication & PR Consultancy

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Supported by Digital Communication Agency


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Best Licensed Toys or Games Range Best Licensed Dress-up or Partywear Range Best Licensed Preschool Apparel Range Best Licensed Childrens Apparel Range Best Licensed Adult Apparel Range Best Licensed Written, Listening or Learning Range Best Licensed Paper Products or Stationery Range Best Licensed Giftware Range Best Licensed Home Décor, Tableware or Housewares Range Best Licensed Food or Drink Range The Innovation Award


The Product Award Categories

● ● ● ● ● ● ● ● ● ● ●

The Licensed Property Categories

● ● ● ● ● ● ●

Best Pre-School Licensed Property Best Children’s or Tween Licensed Property Best Teen or Adult Licensed Property Best Film Licensed Property Best Music or Celebrity Licensed Property Best Sports Licensed Property Best Classic Licensed Property



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Other Awards

● UK Rising Star Award ● Best Licensed Marketing Communication Award ● Honorary Achievement award

category sponsors include

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BIGGEST GLOBAL OPENING OF ALL TIME $532.5MM More Films Coming in 2019 and 2021 Largest social fan following of ANY film franchise

Cross-catetory licensing program targeting both adults and boys 6-11, anchored by master toy partner Mattel


Fast & Furious is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing. All Rights Reserved.

One of the world’s most popular and enduring film franchises, Fast & Furious offers extensive licensing opportunities.


For licensing enquiries please contact

Naome Jones, Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved. +44 (0)20 36186552

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New Vroomster ride just launched at Alton Towers!

Series 2 currently in production, due to air in 2017

Heavy marketing support throughout 2017

For all licensing enquiries please contact:

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New categories rolling out in 2017

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© 2017 & TM Julia Donaldson/ Axel Scheffler. Licensed by Magic Light Pictures Ltd.

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Magic Light Pictures are celebrating The Gruffalo’s nomination in the Best Character/ Toy Brand at the International Licensing Awards 2017 A classic brand based on the much-loved picture book, The Gruffalo, written by Julia Donaldson and illustrated by Axel Scheffler 17.5 million books sold worldwide, translated into 75 languages Oscar nominated films broadcast in 180 countries Award winning licensing programme, territories include UK, Germany, Scandinavia, Benelux, Australia, UAE and USA World’s first Gruffalo ride launched in the UK at Chessington World of Adventures Resort in March, accompanied by hotel bedrooms, a themed Gruffalo shop and Gruffalo Bites food outlet New animated special, The Highway Rat, extends the Magic Light catalogue alongside The Gruffalo’s Child, Room on the Broom and Stick Man, for BBC One Christmas 2017

Magic Light Pictures Daryl Shute, Brand Director +44 (0)20 7631 1800

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HAMSTA ACCORDING TO LICENSING PROFESSIONALS: “High end, instantly appealing” and named “most interesting rising star” by some of the industry’s top licensees!

YOU KNOW WE WANT YOU TO PARTNER UP NOW! Join an exciting line-up of International partners Enjoy our unlimited style guides, with custom opportunities Step into a new world, yet with extensive Global Licensing experience! MEET US AT THE LICENSING EXPO VEGAS! Drop us a line at hello @ for information.



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Airing now on CBeebies and Nick Jnr in the US New categories rolling out in 2017

Heavy marketing support throughout 2017 Over 1 million apps downloaded

Over 100,000 fans on Facebook!

For further licensing information please contact HEY DUGGEE™ and character logos™ & © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd. BBC logo ™ & © BBC 1996.

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25 millio



150-200 million




For more information regarding our li For UK rights: Global Merchandising and Ser For USA rights: One Entertainment For Australia/New Zealand rights: Untapped A

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Store Online m S e c n e i ILoveSc hed 2013 Launc

42% Families

rding our licensing program please contact: ing and Services - rtainment - Untapped Agency -

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OPENS JUNE 8, 2018 Executive Producers Steven Spielberg and Colin Trevorrow will reunite with stars Chris Pratt and Bryce Dallas Howard for the follow-up to one of the biggest blockbusters in the history of cinema, Universal Pictures and Amblin Entertainment’s Jurassic World sequel. Producers Frank Marshall and Pat Crowley once again join Spielberg and Trevorrow in leading the team of filmmakers for the next chapter in the franchise.


TM & © Universal Studios and Amblin.

COMING Q1 2018

For licensing enquiries please contact

Naome Jones, Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All Rights Reserved. +44 (0)20 36186552

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Licensing Source Advert DPS_Layout 1 12/01/2017 13:45 Page 1 is the go-to resource for finding out what’s happening in the global licensing industry. Including news, interviews and analysis, as well as an event diary, a hugely successful jobs board and more, The Source is the central hub of information for the worldwide licensing community. The team behind has over fifty years experience in the licensing industry, and also own and organise The Licensing Awards, publish The Licensing Source Book Europe and an array of other market leading trade titles. With an e-subscriber database of over 9,500 key contacts, advertisers can expect to receive high visibility, not only on the website, but also on the trusted daily news flashes and social media boasting a strong following.

For the very best information...




Samantha Loveday

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Jakki Brown

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Go straight to The Source... ADVERTISING Rob Willis

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Ian Hyder


02/05/2017 17:43

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Miffy by Ixxi

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based on respect for the world of a child and their unique perspective

mi f f y

© Mercis bv

created in 1955 by the graphic designer, artist and illustrator Dick Bruna over 120 books published and translated into more than 50 different languages

a fun classic character supported globally by: • over 250 partners in key licensing categories • fresh story-telling and interactive engagement based on new narratives and original books • exhibitions, events and immersive experiences • DTR partners for fashion, accessories, home and footwear • the launch and retail roll-out of collectable toys in 2017

follow miffy online: © Mercis bv

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‘Miffy and Friends’ © copyright Mercis Media bv, all rights reserved

• brand new HD CGI TV series - 78 episodes

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“PG Live is certainly our favourite trade show of the whole year and we wouldn’t want to ever miss it! The show really is a fantastic showcase of brilliant publishers. The attention to detail, the atmosphere and the way we are all looked after is second to none among trade shows.” Miles Robinson, partner, House of Cards

Book your free tickets now to receive your free show preview and start planning your visit! PG Live 2017 Tuesday 6 - Wednesday 7 June Business Design Centre, London

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Immerse yourself in the greeting card world PG Live 2017 is the UK’s leading launchpad for thousands of original designs and fantastic new card collections. With over 280 major greeting card publishers, new start- ups and creative artists and designers, the must-visit show is essential for everyone who is part of the vibrant greetings sector.


+44 (0) 1635 297070 @PGLiveLondon

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National Gallery Company JELC Ltd Rudloe Court, Rudloe Corsham, Wiltshire SN13 0PG Skype: jane.evans64 +44 (0)1225 819030

JELC represents the National Gallery Company for their global licensing programme. • The National Gallery is the 3rd most visited Museum in the world • The collection includes over 2,300 paintings in the Western European tradition including Van Gogh’s Sunflowers and Monet’s The Water-Lily Pond amongst many other high profile works • With 6 million visitors each year of which 60% are international, the National Gallery is perfectly placed to appeal to international markets • The programme has grown to 35 licensees in the UK within 2 years, with an increased presence in major retailers including John Lewis, Boots and WHSmith • 2017 saw the National Gallery Company shortlisted at the UK B&LLAs Awards for both Heritage Brand and Gifting Licensee - Scoop Designs • The National Gallery Company is now also focussed on international expansion • Exhibiting at Licensing Expo in Las Vegas is an opportunity to present the brand to North American and other international licensees and retailers

Join us as we continue to expand ranges with images of some of the most recognisable and well-known paintings in the world. Vincent van Gogh, 1853–1890, Sunflowers (detail), 1888 © The National Gallery, London

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Inspired by the books of Enid Blyton, DreamWorks Animation introduces its first preschool franchise: Noddy, Toyland Detective. Noddy, Toyland’s most famous resident, takes preschoolers on interactive adventures as he asks questions and uncovers clues to solve the mysteries of Toyland and save the day.


For licensing enquiries please contact Naome Jones, +44 (0)20 36186552

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Noddy © 2017 DreamWorks Distribution Limited. All Rights Reserved.


*From Apple stats Dec 2016

The franchise combines a fantastical world made completely of toys with the critical skills preschoolers are learning – teamwork, problem solving and perseverance. Noddy encourages children to ask the all important questions...Who, What, Why, When, Where and How?

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Alola! Alola Alol a! Pokémon’s Sun & Moon Takes the World by Storm With record-breaking numbers of its new video games, Pokémon sails high for 2017 and beyond.

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Pr Lic


visit us at stand #D214!

©2017 Moose. All rights reserved.

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Property Licensing Agent

Shopkins Bulldog Licensing ltd Metal Box Factory, Unit 335, 30 Great Guildford Street, London SE1 0HS Tel: +44 (0) 20 8325 5455 Email:

Worth $125M UK RSV in 2016 # 1 Girls’ brand in the UK (NPD) and growing fast! In the toy market alone, Shopkins is £16.2M RSV ahead of the #2 brand! Sales continue to see significant growth with each new series - after the launch of season 6, week 43 2016 was the strongest ever for Shopkins sales . After just one year of CP launch Shopkins is a top 3 licensed brand across multiple categories One of the fastest selling brands ever sold in a key high street fashion retailer and the top selling character brand in a major department store Shoppies is the #1 fashion doll in the UK Shopkins Happy Places (sub-brand) alone is bigger than any other girls’ collectable in the market, outside of Shopkins - branded ranges. Universal’s first DVD is the #1 new direct to video of the year. The second DVD will be launching November 2017, with 2 new releases in 2018 1.5 billion views on shopkins youtube channel New Shopkins ‘super-room’ launches on iTunes with all Shopkins content now available in one place

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MAKING THE WORLD A HAPPIER PLACE The Smiley Company is on a mission to drown out negativity and 'Make The World A Happier Place’. Smiley are working with the world's biggest and best retailers to spread happiness by developing creative and engaging products delivered with a positive marketing message. Our vision is to focus on innovation and creativity by taking a unique approach to every partner in order to create truly interesting and inspirational products that leave a lasting Smile. To find out how you can join the Happiness Revolution contact

Visit Smiley at Las Vegas Licensing Expo Stand: E142 Licensing_source_2017_apr.indd 1 000-000_Vegas LSB_2017.indd 100

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DreamWorks Animation Trolls, is a smart, funny, and irreverent comedy about the search for happiness and just how far some will go to get it.

DreamWorks Trolls Š 2017 DreamWorks Animation, LLC. All Rights Reserved. *According to Nov NPD data

This hilarious film transports audiences to a colorful, wondrous world populated by the overly optimistic Trolls, who have a constant dance in their step and song on their lips, and the comically pessimistic Bergens, who are only happy when they have Trolls in their stomachs.


For licensing enquiries please contact Naome Jones, +44 (0)20 36186552

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Our history is written in the movies we make The worlds we create The stories we tell The lasting mark we leave Universal’s 4,000 title library is one of the most celebrated in the industry


Licensed by Universal Studios Licensing. All Rights Reserved.


For licensing enquiries please contact Naome Jones, +44 (0)20 36186552

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WWE (International) Ltd Warwick Brenner VP EMEA Licensing, Consumer Products  5 Jubilee Place, London, SW3 3TD  Tel: +44 (0) 20 7349 1749  Email

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Do you know which brands will be trending in 2018? COME AND FIND OUT! Discover 2,500+ new & innovative brands and secure new deals at the only event dedicated to licensing & brand extension in Europe Sponsored by

Organised by

Register now

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179_Licensees Section Break.qxp_NEW LSB 2008 GRID 02/05/2017 18:00 Page 179






Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.



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Immerse yourself in the greeting card world PG Live 2017 is the UK’s leading launchpad for thousands of fantastic new card collections. With over 280 greeting card publishers, artists and designers, the mustvisit show is essential for everyone who is part of the vibrant greetings sector.

“It’s always a pleasure to visit PG Live. It’s such a treat to see so many card publishers all together and meet with buyers from across the world at one event. Being at PG Live makes you purely focus on cards – I’m looking forward to the 2017 show already!” Emma and Pauline Gillett, owners, Special Occasions.

Book your free tickets now to receive your free show preview and start planning your visit! PG Live 2017 Tuesday 6 - Wednesday 7 June Business Design Centre, London


+44 (0) 1635 297070 @PGLiveLondon

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© Disney/Pixar

TRANSFORMERS, TRANSFORMERS ROBOTS IN DISGUISE, the logo and all related characters are trademarks of Hasbro and are used with permission. ©2017 Hasbro. All Rights Reserved.

© Copyright Character World Ltd

Despicable Me 3 is a trademark and copyright of Universal Studios. Licensed by Universal Studios. All rights reserved.

Web. Tel.0845 004 9217

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t for amazing new ti u o h c tl es Wat m u t in 2017 from Cen

Publishing for a new generation

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20 Devon Square, Newton Abbot, Devon, TQ12 2HR, UK. Office: Fax:

+44 (0)1626 337736 +44 (0)1626 334580

BEN 10, CARTOON NETWORK, the logos, and all related characters and elements are trademarks of and © Cartoon Network. (s17). ©2017 Moose Enterprise (INT) Pty Ltd. Shopkins Shoppies™ and Shoppies™ logos, names and characters are licensed trademarks of Moose Enterprise (INT) Pty Ltd. Despicable Me 3 2017 © Universal Studios Licensing. ANIMAL JAM © 2017 WildWorks, Inc. All rights reserved. © 2017 All Rights Reserved. Nickelodeon, Shimmer and Shine and all related titles, logos and characters are trademarks of Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Blaze © 2014 Viacom International Inc. All Rights Reserved. Nickelodeon, Blaze and the Monster Machines and all related titles, logos and characters are trademarks of Viacom International Inc.The Emoji Movie © 2017 Sony Pictures Animation Inc. All Rights Reserved. MR. POTATO HEAD and MRS. POTATO HEAD are trademarks of Hasbro and are used with permission. © 2017 Hasbro. All Rights Reserved. Licensed by Hasbro. HASBRO and its logo and PLAY-DOH are trademarks of Hasbro and are used with permission. © 2017 Hasbro. All Rights Reserved. Angry Birds HATCHLINGS © 2017 Rovio Entertainment Ltd. Nickelodeon and all related titles, logos and characters are trademarks of Viacom International Inc. WONDER WOMAN and all related characters and elements © & ™ DC Comics and Warner Bros.

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Electronic Accessories

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VEGAS edition Fashion Accessories

The Home of Licensed Character Accessories


188 mm




Proud to announce new

brands to our UK knit range MADE IN GREAT BRITAIN


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129.5 mm

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Greeting Cards and Calendars

CALENDARS DIARIES GREETING CARDS GIFT WRAP & BAGS CONTACT US: +44 (0)1992 702 900 STAR WARS © & TM Lucasfilm Ltd. | DESPICABLE ME 3 © 2016 Universal Studios | HORRIBLE HISTORIES is a registered trademark of Scholastic Inc. MARVEL COMICS © Marvel | MINECRAFT © MOJANG AB AND MOJANG SYNERGIES AB | TRANSFORMERS © 2017 Hasbro

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4 Days and 325mi ( 520KM )

June 12-15th 2018 Join friends & colleagues from the Licensing World to support


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Bigbrand brand Big action. action. Big brand Big brand brand action. brand ion.action. ion.


BY DESIGN BY DESIGN Character Nightwear & Underwear Specialists Specialists Character Nightwear & Underwear

BY DESIGN Character Nightwear & Underwear Specialists

BY DESIGN Character Nightwear & Underwear Specialists

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Big brands for little dreamers.


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Big Characters, for big imaginations. We have the brightest brands with the best designs. Choose Cooneen for star filled children’s and adult nightwear, swimwear and underwear.

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Big brand attitudes. BY DESIGN Character Nightwear & Underwear Specialists

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Nightwear, Underwear & Socks/Hosiery NOW PRODUCING BABYWEAR



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Party Products

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Party Products

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Party Products


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Poster/Merchandising & Gifting







View our full range of products at

2017 02 05 LSB advert.indd 1

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02/05/2017 10:06

02/05/2017 18:36


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PowerStation Studios is the global market leading full service creative agency providing strategies, programs and assets for true brand extension. We deliver creative that excites and re-enforces the consumers’ emotional connection with the brands we work with.

Our Services Brand Strategy Brand Presentations Marcom’s

Co Branding Pitch Presenters Trend Forecasting Insight Consultancy Retail & Retailtainment

Thinking, Strategy and Execution made better through design.

Style Guides Illustration Product Inspiration Motion Graphics Advertising Campaigns

2nd Floor, 220 Queenstown Road, London, SW8 4LP / +44 (0) 203 637 6364 / /

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World Cup merchandise

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World Cup merchandise

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A leading European manufacturer of branded Fragrances, Toiletries and Cosmetics Corsair specialises in the manufacture and distribution of licensed fragrances, toiletries, seasonal gifting and everyday health & beauty products. Working in close partnership with global licensors, we bring together innovative and exciting ranges which appeal to both children and adults alike.


Corsair Toiletries Ltd

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Unit 1, Park Industrial Estate, Frogmore, St. Albans, Hertfordshire, AL2 2DR UK. Tel: +44 (0) 1727 874698 Fax: +44 (0) 1727 875541

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Licensing Source Advert DPS_Layout 1 12/01/2017 13:45 Page 1 is the go-to resource for finding out what’s happening in the global licensing industry. Including news, interviews and analysis, as well as an event diary, a hugely successful jobs board and more, The Source is the central hub of information for the worldwide licensing community. The team behind has over fifty years experience in the licensing industry, and also own and organise The Licensing Awards, publish The Licensing Source Book Europe and an array of other market leading trade titles. With an e-subscriber database of over 9,500 key contacts, advertisers can expect to receive high visibility, not only on the website, but also on the trusted daily news flashes and social media boasting a strong following.

For the very best information...




Samantha Loveday

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Jakki Brown

02/05/2017 17:44




Go straight to The Source... ADVERTISING Rob Willis

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Ian Hyder


02/05/2017 17:44

LSB AWARDS A5 DPS Cats (NEW USE) 2017_Grid 11/01/2017 20:06 Page 110


To enter the 2017 Licensing Awards go to Tuesday September 12 2017

The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN Black Tie/Posh Frocks!


The Awards 2017 Categories ● ● ● ● ● ●

The Retail Award Categories Best Pre-School Retailer of Licensed Products (0-5) Best Kids Retailer of Licensed Products (5-16) Best Retailer of Adult Licensed Products The Radar Award- For retailers that have upped their Licensing activities in the last year Best Licensed Retail Execution Top Retailer Award

For ticket information Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail: Supported by Specialist Communication & PR Consultancy

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Supported by Digital Communication Agency


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Best Licensed Toys or Games Range Best Licensed Dress-up or Partywear Range Best Licensed Preschool Apparel Range Best Licensed Childrens Apparel Range Best Licensed Adult Apparel Range Best Licensed Written, Listening or Learning Range Best Licensed Paper Products or Stationery Range Best Licensed Giftware Range Best Licensed Home Décor, Tableware or Housewares Range Best Licensed Food or Drink Range The Innovation Award


The Product Award Categories

● ● ● ● ● ● ● ● ● ● ●

The Licensed Property Categories

● ● ● ● ● ● ●

Best Pre-School Licensed Property Best Children’s or Tween Licensed Property Best Teen or Adult Licensed Property Best Film Licensed Property Best Music or Celebrity Licensed Property Best Sports Licensed Property Best Classic Licensed Property



LSB AWARDS A5 DPS Cats (NEW USE) 2017_Grid 11/01/2017 20:06 Page 111

Other Awards

● UK Rising Star Award ● Best Licensed Marketing Communication Award ● Honorary Achievement award

category sponsors include

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LSB AWARDS A5 DPS Cats (NEW USE) 2017_Grid 11/01/2017 20:07 Page 120 Tuesday September 12th 2017

Venue - The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN

BOOK NOW! TO AVOID DISAPPOINTMENT IMPORTANT: PAYMENT MUST BE MADE ON BOOKING TO ENSURE YOUR POSITION. I would like _________ tables of 12 @ £2844 + VAT I would like _________ tables of 10 @ £2370 + VAT I would like _________ individual tickets @ £237 + VAT The price includes cocktail reception, gourmet dinner, dancing and smoozing till very, very late! I enclose a cheque for £________ made payable to Max Publishing Ltd Or please debit my Visa/Mastercard account £ ______________________________________ Card no: __________________________________________ Expiry date _________________

You will be sent a paid invoice following receipt of payment

Security Code:_______________ Start date:___/___Expire___/___

Name ............................................................................................................................................................................ Company ................................................................................................................................................................... Address........................................................................................................................................................................ .......................................................................................................................................................................................... Tel..........................................................................Fax................................................................................................... E-mail ........................................................................................................................................................................... Signature..................................................................... Date....................................................................................

Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail:

The Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E:

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For Licensing opportunities, visit us at the Licensing Expo stand C214 or contact: Jason Rice Email: Tel: +44 (0) 208 996 4568 FOOTBALLMANAGER



Š Sports Interactive Limited 2017. Published by SEGA Publishing Europe Limited. Developed by Sports Interactive Limited. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Holdings Co., Ltd. or its affiliates. All rights reserved.SEGA is registered in the U.S. Patent and Trademark Office. All other trademarks, logos and copyrights are property of their respective owners. Football Manager, the Football Manager logo, Sports Interactive and the Sports Interactive logo are either registered trade marks or trade marks of Sports Interactive Limited. All rights reserved. All other company names, brand names and logos are property of their respective owners.

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Licensing Source Book Europe: Summer (Vegas) 2017  
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