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HARROGATE INTERNATIONAL NURSERY FAIR

Inset: Gorgeous colourful cotton designs from Baby Acorn.

2015 is set to be a significant year for the business as it continues to expand and Harrogate offers the perfect opportunity to celebrate that. In fact, Daniel Lucas, founder of We Made Me is going one step further and has chosen Harrogate to be the venue for the UK launch of the new babywearing brand. “For us Harrogate 2015 is the most significant yet and is truly a great milestone in the ten years we have been manufacturing the BabaSling,” he explained. “It will mark the unveiling of our new look and rebrand as well as the new collection of products which deliver a progressive carrying solution for all babywearing needs.” It seems that Harrogate is the place to be for relaunches and new brands. The Little Green Sheep, perhaps best-known for the phenomenal success of the SnüzPod, is also taking the opportunity to rebrand itself, as co-founder Mark Nicholls explained. “Harrogate is set to be our most important show yet as 2015 marks the dawn of a new era for our company.” “The show will mark the launch of our new brand, Snüz and the re-

Left: The Pao Papoose from We Made Me. Above: The JANÉ Crosswalk is a high-performance model with lie-flat positioning.

launch of the Little Green Sheep,” Mark continued, pointing out that the brands will be split across two stands to further emphasise the two identities. “This exciting development has been a natural evolution as it became apparent that SnüzPod had created its own identity within the industry. We can’t wait to see the reaction from retailers at the show!” Another two new brands which will be making their debut appearance at the show are Hardenberg’s new educational toy brand, Sassy and baby products brand Duux. “We’re thrilled to be a part of Harrogate this year,” said marketing and pr executive Liz Oxley. “The show never fails to

Above: New launches and current favourites from Hardenberg.

showcase up and coming product innovations, trends for the year ahead and exciting nursery brands – who wouldn’t want to be a part of it?” The new Duux brand combines innovative, exclusive and reliable baby products with beautiful design, while Sassy offers quality and affordable toys to inspire baby’s senses. Toys are expected to be a real focus at this year’s show, with key new toy exhibitors including Golden Bear, Casdon Toys and Rainbow Designs, among others. After several years’ break from the Nursery Fair, Rainbow Designs will be marking its return with a number of brand new licensed nursery collections, from Peppa Pig and Peter Rabbit to Guess How Much I Love You, Miffy and Eric Carle – all designed specifically for baby. “We’re thrilled to be back at Harrogate for 2015 after being away for a number of years, especially as we have so many strong new nursery lines to introduce to retailers,” said Anthony Temple, Rainbow Designs’ managing director. “Our new Peppa Pig collection has been Inset: Awardwinning cutlery from CleverstiX.

▶ H ARROGATE HIT

First-time exhibitor CleverstiX. com will be presenting its awardwinning, chopstick-style cutlery, endorsed by the Science Museum and legendary chef Ken Hom (whose own grandchildren use them!). The special ergonomic pincer design focuses kids’ hand-eye coordination, increases dexterity and fine motor skills and – hopefully!– improves their eating habits. Successfully incorporating both fun and education, CleverstiX are approved by parents and loved by kids. PROGRES SIVE PRESCHOOL

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Profile for Max Media Group

Progressive Preschool March 2015  

Progressive Preschool March 2015