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Spotlight On... Candles

sophisticated and complex fragrances, as well as those with a masculine feel, both in design and scent, with wood-based fragrances being key favourites. We have aimed to reflect these trends in our new collections with River Rock aimed at a more unisex market. With candles a convenient and appreciated gift, we have also incorporated all the best features of our collections, including soy blend wax, and contemporary formats and fragrances, to produce an array of gift packages.” Vanessa Curry, managing director of Best Kept Secrets, says that contrary to popular belief, candle sales hold up very well in Spring. “It’s the second most important selling season of the year, with the quick

succession of Valentine’s Day, Mothering Sunday and Easter all crucial. The nights are still relatively long, so burning a candle in the evening remains high on the agenda.” Adds Vanessa: “Candles in tins remain a strong choice, perhaps because there is a perception that they are a safer option. However, fragrance, colour and design continue to be the leading criteria in

customer choice. As buyers and users of candles are mainly female, colour favourites are invariably around shades of pink.” She says that top selling fragrances in Spring remain floral with the company’s Pink Pomegranate, Lavender and Peony Blush leading the charge. “It’s as if we are trying to create that outdoor feel, indoors,” she states. “And this year, more than ever, pink is the top choice.” Also ringing up sales are the company’s fruity fragrances. “Watermelon, Raspberry Supreme Top: New from Ashleigh & Burwood, Rhino Saw Us, a new luxury scented candle in the Wild Things collection. Above: Cello from Xystos. Left: Stoneglow’s updated Modern

and Strawberry & Pineapple Punch are the main contenders, with a pink theme to the fore,” Vanessa confirms. At Ashleigh & Burwood, product manager Anna Borrett believes that a new candle is like a cushion, updating an interior look without a total redesign. “Our Wild Things luxury scented candles include three new designs for SS19 featuring vibrant, expressive colour combinations teamed with new animals - a panda, giraffe and rhino. We have also added ten decorative tin candles into The Scented Home collection.” Stoneglow meanwhile, has focused on updating its Modern classics range. “For Spring/Summer we have given our iconic Modern Classics range, featuring candles as well as diffusers, a facelift,” explains Stoneglow’s head of design Winnie Wong. “There are seven, decadent fragrances, with simplicity being key for this collection.” “Consumers are far more discerning than they once were,” says Xystos’ director Tom Sykes, “appreciating that buying the cheapest candle isn’t necessarily a good option, and in the case of the wax market, the saying ‘you get what you pay for’ is particularly true. In our Cello range, we will be featuring the 12 top

selling UK scents which will always be on trend, while continuing to innovate and discover new fragrances.” For Spring/Summer, there will be three new scents - Ginger Fizz, Cucumber Spritz and Poppy Blush - with the company also introducing tea light and electric melt burner products in porcelain, along with new essential oils and glass ultrasonic diffusers. Tapping into the continuing trend for gin, Pintail Candles is launching its popular G&T fragrance across the range, to include the company’s large triple wick candles. Making the most of the trend, they have created a new boutique Rhubarb Gin fragrance, also adding Elderflower Pressé to its candle ranges. “Fresh, invigorating fragrances, evoking dramatic upland landscapes and rugged coastal living are becoming very Continued on page 85

Progressive Gifts & Home Worldwide

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Profile for Max Publishing

Progressive Gifts and Home February 2019  

Trade magazine featuring the latest in gifts and homeware​s.

Progressive Gifts and Home February 2019  

Trade magazine featuring the latest in gifts and homeware​s.