IN NUMBERS Above: Huggle’s window displays change frequently and attract a lot of attention.
• Facebook, Twitter or Instagram? Instagram all the way! • The most common search term used to reach Huggle.co.uk is ‘modern baby store’. • The strangest search term used to reach Huggle. co.uk is ‘Katie Price!’ (It’s something to do with a dating app, apparently!) Below: Huggles’s online offering. Not a dating app.
ON THE WAY “Products for parents who travel frequently or who wish to to remain mobile with kids – the babyzen Yoyo, Stokke Bedbox, JL Childress ultimate car seat bag).””
ON THE WAY
• B abyzen Yoyo pushchair • U PPAbaby Minu pushchair • Monte Design Joya Rocker • S tokke Sleepi Mini • L eander Linea cot • Jetkids Bedbox ( Yes, we know that’s six).
A London-based nursery retailer dedicated to the very best baby and children’s products, Huggle is a unique one-stop-shop where parents have access to the latest in modern parenting must-haves. Launched in 2010, Huggle also offers a number of parenting and ante-natal classes and has a strong online offering. PPS spoke to owner Jason Heller to find out the figures behind the store’s success.
FACT S A N D FI G U RES
HEY, GOOD LOOKING! Above: The Stokke Sleepi Mini is a popular gender-neutral choice.
The Huggle team consists of nine people – Jason and his wife Rachel both still work in the shop they opened nine years ago.
“We change our window displays every six weeks, as we have eight extremely large windows which are very visible to customers passing the store during the day and at night.”
Above: The iconic Huggle counter.
• Huggle is roughly the size of 400 Stokke Sleepi Cots laid alongside each other. • Average spend per transaction is around £250.
Above: Customers can enjoy a proper cup of coffee while they shop – now that’s service!
“We have been working with UPPAbaby since the beginning – I remember my first meeting in our front room with Richard Bamforth when Huggle was just an idea that Rachel and I had come up with.” Left: The UPPAbaby Minu pushchair is a best-seller for the Huggle team.
PROGRES SIVE PRESCHOOL