Licensing Source Book Europe - Summer 2016 Issue

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Above: Some of the LSB team (left-right) Sam Loveday, Ian Hyder, Jakki Brown and Rob Willis at the inaugral Brand & Lifestyle Licensing Awards, held on April 20 at The Dorchester in Mayfair, London.

Summer is in the air and, as we reach the halfway point on

sporting challenges and achievements of those helping The

2016, the licensing industry has got a bounce in its step.

Light Fund build towards its £1 million target. Some £20,000

Since the last LSB, the business has certainly been busy - a

was raised from raffles at the B&LLAs and The Greats gift

raft of clever new collaborations have come through on the

retailing awards, plus the karaoke night and golf day, and

brand front, a strong Easter period provided a lift at retail,

there are still more events to come. Put Thursday July 28 in

while blockbuster films such as Captain America: Civil War,

your diary for the Treasure Hunt now.

Batman v Superman: Dawn of Justice and Zootropolis

Before that though, it’s time for the industry to pack our

among others have crossed over into consumer

collective suitcase and head to Las Vegas for Licensing Expo.

products success.

The LSB team will be out in force, and we are looking

Continuing the theme of new launches, we’d like to thank

forward to catching up with as many of you as possible on

everyone in the industry for their support of the inaugural

the showfloor, at the LIMA US Licensing Awards, Opening

Brand & Lifestyle Licensing Awards in April at The

Night Party (both Tuesday June 21) or

Dorchester – it was a great afternoon!. But if you couldn’t

the many networking events.

make it along, you can check out all the winners and some of the photos on pages 71-82.

One thing is for sure, this industry is never dull!

The one thing causing a slight shadow over not just the licensing industry, but all UK-based businesses, is the upcoming EU referendum on June 23. We asked some licensees to share their views on this divisive issue and – even though no one is completely sure on what would happen (not even the politicians) – they put across a wellbalanced picture on what it could mean for their businesses and the wider industry. Elsewhere in this issue, we take a look at the activities,

Jakki Brown, Ian Hyder, Rob Willis, Samantha Loveday, Fiona Pavely, Michelle Board and Keith Pashley. The LSB Team PS…As LSB went to press our offices were being deluged with entries for the 2016 Licensing Awards. If you haven’t booked your tickets for ‘the big awards night’ on Sept 13 at the Grosvenor House Hotel get in quick as we are selling out fast! See page 134. With this issue: Nickelodeon Preschool Special Publication

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Publishing Director Jakki Brown - Editor in Chief Fiona Pavely, Samantha Loveday and Keith Pashley - Wordsmiths Extraordinaire Rob Willis - Business Development Manager Mark Grayson - Design Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: Web: Copyright 2016. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

Publishers of

The B2B Publication For Preschool Products and Retailers











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What’s Inside? 62-63 Hammersmith Heroes LSB chats to CPLG UK md Stephen Gould about the agency’s upcoming plans.

8-13 State of the Nation:

64-65 Tsum-thing Special

What’s been happening recently?

Why retailers, and licensees, just can’t get enough of the Tsum Tsum craze.

16 Statistical Evidence From NPD


18-19 Vickie’s Vegas Rockpool’s Vickie O’Malley shares some insider tips on Las Vegas.

We give a pictorial flavour of the inaugural event.

Key people moves in the industry.

74-82 The B&LLAs 2016: The Winners

24-25 Downes & Out

Your guide to who won what at the Brand & Lifestyle Licensing Awards.

Start Licensing’s Ian Downes picks up on some top retail trends.

Pounding the pavements for shop action.

30-31 Celluloid Stars What going on the big screens?

How brand owners are using theme parks and attractions to forge deeper connections with the consumer.

71-73 The B&LLAs Gallery

20-21 Movers & Shakers

26-27 Retailer Round-up

66-69 Licensed to Thrill

84-85 Rumble in the Crumble


32-35 The Brexit Debate

Magic Light Pictures on its plans for the growing Gruffalo ‘family’.

86-89 Fantasy Football The industry turns armchair pundit for some Euro 2016 predictions.

Licensees share their views on what a leave vote could mean.

90-91 State of the Nation: Sports

36-37 Chapter and Verse

94-95 In Conversation With…

from David Riley

Forever Collectibles UK LSB finds out more about its aim of ‘ultimate fan reach’.

38-39 The Light Fund Action


An update on the activities pushing the charity closer to £1m.

42-43 Licensing Expo Nuts & Bolts

IMG and UEFA’s plans for a successful licensing programme.

44-53 Licensing Expo Preview A taster of just some of the treats on this year’s showfloor.

99 Liverpool Takes The Lead Howard Clare reveals more about the club’s growing licensing locker.

55 Who You Gonna Call? 57-61 BLE’s Retail Mentoring Programme How this year’s retail initiative is shaping up.

How the 50th anniversary of England winning the World Cup is being celebrated.

97 Q&A With… UEFA

Where, when and what not to miss.

Sony Pictures gear up for Ghostbusters milestone.

96 The FA Focus

100-133 Licensed Properties



135-170 Licensees Showcase LICENSING SOURCE BOOK EUROPE 2016


© 2016 Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd.


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Magic Light Pictures Ltd 21 Goodge Street London W1T 2PJ +44 (0) 207 631 1800 Daryl Shute, Brand Director 7 006-007_Vegas LSB_2016.indd 7

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State Of The Nation

There’s never a dull or quiet moment in licensing. Here’s a roundup of the latest happenings in the sector.

Inset: Warner Bros World Abu Dhabi.

The Buzz of Biz Warner is UAE bound

Awarding Brand Excellence

Abu Dhabi is the destination for a new Warner Bros. theme park and hotel. Situated on Yas Island, one of the world’s leading business, leisure and entertainment destinations, the development will include the only Warner Bros. branded hotel alongside the immersive theme park. The first phase of the project, Warner Bros. World Abu Dhabi, is set to open in 2018, bringing together stories and characters from the Studio's portfolio of DC Comics Super Heroes universe, including Batman, Superman and Wonder Women, as well as Warner Bros. cartoons such as Bugs Bunny, Scooby-Doo and Tom and Jerry.

The inaugural Brand & Lifestyle Licensing Awards, broke new ground in recognising the dynamism and growth of brand licensing. Owned and organised by Max Publishing (publisher of LSB), the awards rewarded excellence in product innovation, brand licensing management as well as retail execution. The winners of the awards were unveiled at an official event held at The Dorchester, Park Lane, London in April, during a lavish afternoon event that was attended by 350 retailers, licensees, brand owners and representatives. The Brand Ambassador award was presented to Angela Farrugia, co founder of TLC. (See pages 70-82 find out the winners as well as photos from the event).

It’s a Wrap The Royal Horticultural Society (RHS) has licensed UK Greetings to produce a wide range of RHS-branded greeting cards and giftwrap. The news comes as RHS also announces a partnership with Jeyes, the outdoor cleaning specialist. RHS annual memberships will be given away as part of an on-pack promotion, with more than 100 prizes up for grabs. Right: New UK Greetings RHS cards.



iPlayer for kids The BBC has launched its new iPlayer app, aimed specifically at children. The app enables children to tell it their age and instantly be presented with content curated specially for their age group. At launch, there were more than 1,700 episodes of CBeebies and CBBC programmes available, as well as the downloads area, plus a search option which automatically filters out CBBC programmes for children aged under 5.

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State Of The Nation

Street life Sesame Studios, an all-new YouTube channel, from the creators of Sesame Street, will showcase new nonMuppet characters, short form series, and original stories, building off the success of the Sesame Street YouTube Channel, which has two million subscribers and almost three billion views. The news comes as Sesame Workshop announced it is pairing with IBM to develop educational platforms and products designed to adapt to the learning preferences and aptitude levels of individual preschoolers.

Down with the kids Kidtropolis a new three day consumer event designed to engage families with ‘all things kids’, will make its debut at London’s Excel in the October half term, supported by an array of consumer brands and companies, expected to involve those from the licensing arena. The event, spearheaded by Simon Pilling (the London Toy Fair’s former director of operations and creator of Toytopia) and Gemma Gallagher, owner of the consumer platform, will enable brands to engage with their consumers in the run up to the most poignant shopping period in the year. Below: Kidtropolis will be a paid for three day event for consumers to debut this October.

Being a good sport Sporting goods manufacturer HEAD is looking to build on its presence in the licensing space. The company – which is split into five divisions: winter sports, racquet sports, sportswear, diving and licensing – is looking to grow the latter for the HEAD brand, while also expanding its licensing programme for tennis racquet ball maker, PENN. There are currently 35 HEAD licensees worldwide, with wholesale revenue for both brands stands at around €150 million.

Silverstone races into licensing Silverstone, home of British Motor Racing, has appointed Blonde Sheep Licensing, which will be the exclusive licensing agent for the company globally. Natasha Dyson, managing director, Blonde Sheep Licensing comments, “It’s a privilege to be working with a British brand with so much heritage in racing, that’s internationally recognised and has such broad appeal.” Opportunities exist for Silverstone across all categories, but the initial focus for Blonde Sheep Licensing will be on apparel (adult and children), toys, video games, paper products, gifts and homewares.

Dream deal

Top Blogs

Collectables company Topps has launched its first Blogger Ambassador programme, a three-month campaign focusing on the latest Star Wars Force Attax Extra collection. Three leading parenting bloggers are taking part in the campaign, bloggng, vlogging, competing in tournaments and taking part in dress up activities as they build their Force Attax Extra collections. Above right: Topps is tapping into the blogger community with its Blogger Ambassador programme.

In a deal worth around £2.6m, DreamWorks Animation has been acquired by NBCUniversal. DreamWorks will become part of the Universal Filmed Entertainment Group, with its current ceo Jeffrey Katzenburg becoming chairman of DreamWorks New Media, as well as being a consultant to NBCUniversal. The acquisition gives NBCUniversal broader reach to a host of new audiences in the highly competitive kids and family entertainment space, in both TV and film. It includes popular DreamWorks Animation film franchise properties, such as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. It also includes a thriving TV operation that is a significant supplier of family programming. Additionally, DreamWorks Classics, a large library of classic characters, including Where’s Waldo, and Rudolph the RedNosed Reindeer, will become part of the NBCUniversal portfolio, along with a successful consumer products business. LICENSING SOURCE BOOK EUROPE 2016


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State Of The Nation

From Springfield to Beijing Beijing is home to the first-ever Simpsons store, featuring over 125 specially curated items, including exclusive apparel, bags, head gear and accessories, each invoking the distinctive style and spirit of the show. Reflecting the mid to high range portfolio of merchandise for sale, The Simpsons store is located within the fashionable Taikoo Sanlitun shopping centre featuring highend international retailers, art galleries, theatres, restaurants and a boutique hotel.

Above: The Simpsons’ first store opens in Beijing.

News In Brief

■ TF1 Licences is the new agent for IMPS’s Smurf brand in France. Appointed to manage spin-off products and promotional licences, TF1 Licences is planning a major licensing program based on this classic, in order to bring the brand renewed recognition among a French audience. Above: TF1 signs up Smurfs.

■ Hasbro Studios has teamed up with Sony Music Entertainment to release Transformers Roll Out, an alt-rock tribute to the popular hit Hasbro Transformers franchise. The album includes tracks from the chart topping rock band ‘Bush’ and front man Gavin Rossdale, lending powerhouse vocals in ‘This House is on Fire’, as well as up-and-coming alt-rock group Mount Holly, who provided the album’s lead title track ‘Roll Out’.

Visit Boj Pesky Productions, producer of the CBeebies hit Boj, has chosen Metrostar to represent him ahead of the launch of its forthcoming visitor attraction. Metrostar will focus initially on retail plush, toys, apparel and book publishing. Boj is a bilby, a protected Australian marsupial. He burrows from the outback to Giggly Park with his musical Mum and Dad (Pops), voiced by Aussie pop icon Jason Donovan. Pesky Productions has joined forces with West Midland Safari Park (WMSP) to create a UK home for bilbies - the first ever to leave Australia. WMSP is also creating a huge Boj soft play area, shop and café. Below: Boj bounces into the Metrostar portfolio.

More Marmalade Sandwiches Following the huge success of the first Paddington movie, which secured over £183m in worldwide box office sales, a second Paddington movie is in development, set to release autumn/winter 2017. New launches for 2017 will include a range of movie tie-in products across plush and feature plush, toys and games, apparel and accessories, confectionery, back-to-school, home textiles, stationery, travel, arts and crafts and books. Further ahead, Paddington celebrates his 60th anniversary in 2018, with a specially designed logo and limited edition products. Right: A new Paddington is set for release in 2017.



Above: Transformer set to rock out.

■ With online game Asterix and Friends gaining a following of more than 2 million players, Bandai Namco has come on board to manage exciting developments for the free to play browser game. Baptiste Cazaux, head of licensing at Les Éditions Albert René, which owns all rights to all rights to the adventures of Asterix, said: “It’s very important for us to have a leader company to help us to continue the development of this fantastic game.”

Digital brain DHX Media has unveiled Wildbrain – a multi-platform kids’ network dedicated to connecting content owners with advertisers on platforms such as YouTube and Dailymotion. WildBrain offers videos for kids from 2-10 years old and generates around 4 billion minutes of watch time monthly. Trialled since 2012, over the last 12 months WildBrain has grown significantly across key metrics: on a year-over-year basis for the month of March 2016, revenue grew by 57%, views increased 114% and minutes of watch time rose by 84%, compared to the month of March 2015.

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State Of The Nation

Toy shop news UK toy sales results for the first quarter of 2016 revealed good news for the sector, with an 8% growth in value since January, according to The NPD Group. The action figures and plush categories led the growth, up 16% and 21% respectively. With almost 54 million toys sold since the beginning of the year, the UK is keeping a firm hold on its leading position as the largest toy market in Europe. More than four months after its theatrical launch and hot on the heels of the release of the Bluray DVD, Star Wars is still driving sales. The licenced property has enjoyed a 249% increase in the first three months of 2016 compared to the same time a year ago, with over 2.1 million toys sold. Star Wars and Lego Star Wars were the top properties during the first quarter of 2016, followed by Shopkins, Disney Frozen and Lego City. Paw Patrol, Lego Nexo Knights, Teletubbies and Tsum Tsum (the mini stackable toys), were some of the top growth properties in Q1 2016. The Batman versus Superman release has generated excitement on the super-hero front, while collectables continue to boost the market. With four products featuring in the top 10 sellers since January, Shopkins has seen sales more than double in the first quarter compared to the same period a year ago. With football related toys sales currently up by 44% compared to the same period in 2014, the UEFA Euro 2016 has been highly anticipated in the toys sector.

Colourful magic

DHX Media has licensed the children’s publishing property, Rainbow Magic, from Mattel. Under the terms of the deal, DHX is granted the exclusive worldwide right to develop and produce new content for Rainbow Magic, while Mattel will oversee global brand management and global toy rights. DHX and Mattel will work together to mutually approve consumer product licensing activities for the Rainbow Magic brand for territories in which DHX has a consumer products presence. Below: DHX signs Rainbow Magic.

Happy chicks

Licensing Link has been appointed by Millimages to represent the fast growing Molang property in the UK and Ireland. The brand has already been a hit in its home territory of Korea, with over 1,000 products available to date. In the UK, Turner has acquired Above: Licensing Link will the TV rights and will air the represent Molang. 104 short-form episodes on Cartoonito. Licensing Link has also been appointed by Surge Licensing to represent the world's largest educational YouTube channel, Little Baby Bum, in the UK and Ireland.

Puzzle time

Jet setters BBC Worldwide has penned a number of deals to create an array of products for the hit CBeebies shows Hey Duggee! and Go Jetters. A new deal with Aykroyd and TDP sees the launch of products including nightwear, underwear and swimwear and Blues Clothing will be creating outerwear and a range of clothing including t-shirts, knitwear, jeans and dresses.

The Smiley Company has been appointed as the master licensee outside puzzles for Rubik’s Brand. The partnership will see the two companies work to shape a licensing programme that will expand the world famous Rubik’s Cube concept into new product categories and to develop the business globally. The partnership will focus on building on Rubik’s DNA and heritage, tapping into its roots in art and intelligence to develop a wide range of lifestyle categories to support the brand extension, while introducing a new segmentation across three consumer profiles: heritage, urban and geeks. LICENSING SOURCE BOOK EUROPE 2016


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State Of The Nation

It’s a Bing thing Independent British studio Acamar Films has won an International Emmy Award for Bing in recognition of the project’s outstanding global success. The children’s television show has been honoured with an International Emmy award in the Kids: Preschool category. The nominations crown an incredible two years for Acamar Films and Dublin-based partners Brown Bag Films since the show launched. The series has already won a Writer’s Guild Award, a BAFTA nomination for best PreSchool Series and has been a ratings hit on CBeebies in the UK. Right: Acamar Films’ Nicky Phelan, Mikael Shields; Emmy winners.

Fairytale Licence Bulldog Licensing is representing the estate of much-loved children’s author Enid Blyton. Her work needs little introduction, as book series such as The Famous Five, Brer Rabbit and The Secret Seven have delighted successive generations of British children and have sold hundreds of millions of copies. The licensing Above: Bulldog signs for Enid Blyton. programme will launch next year, with initial focus on The Famous Five, which celebrates its 75th anniversary in 2017, using a style guide featuring the original illustrations by Eileen Soper. Bulldog will then look to expand across The Secret Seven and other titles in the estate.

Smells Good Jean Paul Gaultier Popeye and Betty Boop Eaux Fraîches fragrances are to launch for summer 2016. Developed under licence from King Features, Jean Paul Gaultier created original character-based labelling designs for the iconic fragrances Classique (Betty Boop) and Le Mâle (Popeye) and their classic tin can packaging. Above right: A new look fragrance for Jean Paul Gautier.



Beastly Books Children’s publisher Scholastic is partnering with Warner Bros. Consumer Products to produce children’s books based on the upcoming Fantastic Beasts and Where to Find Them films, as well as the Harry Potter movie franchise. Launching in September 2016, the licensing deal includes world all language rights for children’s movie tie-in books in multiple formats.

World of Adventure Details of the Cartoon Network Zone within IMG Worlds of Adventure, Dubai’s first mega themed entertainment destination, have been unveiled, ahead of the theme park opening its doors this August. The deal between Ilyas & Mustafa Galadari Group (IMG) and Cartoon Network will see shows Ben 10, Adventure Time, The Powerpuff Girls and The Amazing World of Gumball brought to life in an interactive world of thrilling rides and entertainment. The Cartoon Network zone will also have an exciting line up of branded restaurants and retail locations, including the world’s largest Above: Details of the Cartoon Network Zone in Ben 10 retail store. IMG’s World of Adventure are being revealed.

Peter’s playtime A boost for fans of Silvergate Media’s CBeebies’ Peter Rabbit series, a Peter Rabbit Adventure Playground has recently opened at Willows Activity Farm in Hertfordshire. Over £1million has been invested in developing this new playground and retheming the site, which incorporates the natural landscape and stateof-the-art interactive technology in a safe and wholesome environment. Right: Peter Rabbit making fans very ‘hoppy’ in Herts.

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State Of The Nation

Wiggling it Rocket Licensing, the UK licensing agent for Eric Carle’s The Very Hungry Caterpillar, has announced the third successful year for The Giant Wiggle, the annual event where charity Action for Children partners with Eric Carle’s bestselling children’s classic. This year’s highlights included Very Hungry Caterpillar craft activities and a Giant Wiggle conga line along a carved wooden Very Hungry Caterpillar story scene trail and a celebrity-led Giant Wiggle at Folkestone Children's Centre, including a storytelling session from British Comedy Award winner Jessica Hynes. Below: The Giant Wiggle at Folkestone Children's Centre featuring British Comedy Award winner Jessica

News In Brief

■ Cartamundi has announced a number of new launches inspired by Disney Princess and Disney Pixar Cars. Each of these much-loved names now feature in a Snap game, a two-in-one game and a game box. ■ Cartoon Network has appointed TLC as its licensing representative across France, Germany, Switzerland, Austria and Benelux. Global brands at the forefront of the deal include multi award-winning comedy Adventure Time, as well as the return of The Powerpuff Girls, the newlook Ben10 and The Amazing World of Gumball. ■ Character World has launched a blockbuster new Batman v Superman range, as a movie tie-in to Batman v Superman: Dawn of Justice. The range includes duvet covers, a cushion, curtains, beanbag, fleece blanket, a poncho and a towel.


The Pokémon Company International has partnered with British artist Quentin Devine to create the world’s largest trading card mosaic, made up of 12,987 individual Pokémon Trading Card Game cards. The massive work of art, measuring 71.54 square metres and hanging at over 10 metres tall and 7 metres wide, has been unveiled in Paris. The finished mosaic, which secures a new world record, forms the image of beloved Pokémon character Pikachu. Below: Quentin Devine the artist with the record breaking mosaic

■ Bulldog Licensing has announced a new deal for brand new anime YO-KAI WATCH – with Centum Books on board for a wide-ranging publishing programme, including storybooks, sticker books, chapter books, joke books, annuals and more. ■ Chewits (licensed by Beanstalk) has joined forces with Rose Confectionery to launch a range of Chewits freeze-at-home ice pops. Chewits Tornados are available in classic Chewits flavours Strawberry, Cola and Fruit Salad. Following the success of its Xtreme range, Chewit is also launching Xtreme Tornados in Xtreme Sour Apple, Xtreme Sour Pineapple and Xtreme Sour Tutti Frutti.

Right: Chewits freeze at home ice pops launch.

Never forget Andersen Press, publisher of the classic Elmer the Patchwork Elephant books by David McKee, has appointed Metrostar to assist with its licensing programme. Metrostar will focus on apparel and bedding for babies, toddlers and preschool children. Right: Metrostar trumpets success for Elmer.

HTI’s licence haul HTI has further strengthened its licensed portfolio with the addition of a trio of Nickelodeon properties, as well as the Chicco brand. The company has come on board for Blaze and the Monster Machines, Paw Patrol and Shimmer & Shine. HTI will be producing a mix of wheeled toys, 3D character cases, batteryoperated bubble toys, real musical instruments and pocket money toys for the brands. Meanwhile, HTI will manufacture and supply Chicco dolls prams and pushchairs for EMEA, Asia Pacific and Latin America. “With HTI’s expertise in these product categories, coupled with the fantastic brand marketing support and content commitment from the respective licensors, we are looking forward to long and successful collaborations with these franchise partners,” said Colin Houlihan, HTI’s executive director. Right: HTI’s Colin Houlihan has welcomed the new licences.

Turn Back Time Swiss luxury watchmaker and family owned brand Raymond Weil has produced 3,000 limited edition watches featuring The Beatles. The first in a music ‘icons’ series, these latest timepieces mark 40 years of watchmaking for Raymond Weil. LICENSING SOURCE BOOK EUROPE 2016


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Right On Track

Left: Grocery was the strongest channel for Disney’s Frozen for 0-14 in 2015, contributing a third of all sales, according to NPD’s UK License Tracker.

A staggering £2.5 billion was spent on licensed properties for 0-14 year olds in 2015, but which categories took the lion’s share and just who was buying the product? In the first in a series of regular columns, NPD Group delves into its UK License Tracker to explain a bit more for LSB’s readers.


he licensed market is a dynamic and exciting area to work in and one of the most highly competitive areas is children’s licensing. Adults spend over £11 billion a year on children aged 0-14 years, with £2.5 billion spent on licensed properties in 2015. This accounts for 22% or £1 in every £5 spent on that age group, making the 0-14 year age group a hugely valuable part of the licensed market. But with so many new launches every year sitting alongside long-term favourites, it can be difficult to get a clear view of your brand performance vs. competitors within the market. The NPD Group’s UK License Tracker service specialises in tracking licensed properties purchased for 0-14 year olds. The categories License Tracker covers include toys, clothing, video games, publishing, DVD/BluRay, health & beauty, greeting cards, accessories, footwear, electronics and school equipment. Licensed penetration varies by category with the most heavily licensed area DVD/Blu-Ray, where licensing accounts for 59% of total spend, while in footwear only 5% of sales are licensed. Within each area NPD’s License Tracker can analyse the top performing properties and retailers. While it may surprise few that the top property for 0-14 years in 2015 was Disney’s Frozen, ‘traditional



toys’ only accounted for half of Frozen value with clothing, DVD/Blu-Ray and school equipment the next strongest areas. The strongest channel for Frozen was grocery, which contributed a third of all Frozen sales. NPD’s License Tracker also has insight into the recipients of properties as well as the buyers. For example dads spend more on licensed product than mums, accounting for 27% of all licensing spends, one point more than mums. However, the fastest growing purchaser in the last year has been grandparents, driven by their increased spending on 5-8 year olds. Knowing the right purchaser to target can make a big difference. The recipient age and gender can also make a Inset: The most heavily licensed area is DVD/Blu-Ray, big difference to your where licensing accounts for marketing approach 59% of total spend.) with boys accounting for 57% of total licensed spend for 0-14 years, 13 points more than girls. With competition between licensed properties for children increasingly fierce, having a well-rounded licensed portfolio based on a factual and insightful view of the market can improve the chances of a successful new launch as well encourage continued growth in existing properties. NPD’s UK License Tracker aims to equip licensors, manufacturers and retailers to uncover opportunities and grow their share of the licensed products marketplace. You can find out more by contacting NPD on 020 8237 1300.


BLE is the largest and most prestigious licensing event in Europe where the leading owners of the hottest brands, characters and images come to meet with retailers, licensees and sales promotion professionals to build strategic partnerships.

If licensing is part of your business, can you afford not to be involved in Brand Licensing Europe 2016?

Official publication:

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For more information about exhibiting or visiting please visit:

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Vickie’s Vegas

Vickie O’Malley, md of Rockpool Licensing suggests it is time to move out of our comfort zones during this year’s trip to Vegas’ Licensing Expo.

Above: Calvin Harris whipped up a frenzy at his pool party in Vegas last year.

Time For A Shake Up

Inset: Vickie O’Malley with David Scott, md of Rainbow Productions in the Paris Piano Bar during last year’s Vegas – time for some new tunes this year though!

Below: Calvin Harris is now resident at Omnia.


e’ve [the licensing crew] been coming to Vegas for six years now. Do you feel that you’ve slipped into a bit of a routine? I know I have. Last year, I started the trip with my 5th consecutive jaunt to Absinthe. I was really looking forward to it and it was good. The problem was, I could mouth along with the script. In contrast, at the end of the trip, I did something for the very first time. When I was asked, I didn’t really know what it was, but I knew I didn’t like the sound of it one bit. I was positively Eeyore about the whole thing and had to be practically dragged there by Geoff Reynolds [of Centum Books]. It was the Calvin Harris Pool party. Oh Dear Readers, here’s to trying new things! It was magnificent. One of the best nights out, EVER! The company, atmosphere, spectacle and venue just swept me away. I was giggling within 10 minutes, telling anyone who would listen how amazing it was within 20 and in under an hour, my friend Jane Taylor and I threw ourselves in the pool, fully clothed, out of sheer joyful abandonment. Sure, if it hadn’t been Calvin Harris, if I wasn’t surrounded by chums, if it hadn’t been so generously hosted by the industry companies who pulled it together, it might not have been as



D.I.S.C.O Beginners will be spoilt for choice in Las Vegas and may start with Marquee or Light to check they have a taste for it before investing more heavily. Tryst at the Wynn has been also reborn as Intrigue (apparently it’s a bit less frenetic than the other clubs.) You do get a waterfall thrown in too, which is nice.

magical. But it was and I’m so grateful for having been made to go and try something I didn’t want to do. It was quite the drain on the bank accounts of the hosts but, by way of comfort for y’all, it was truly unforgettable. It inspired me this year, to have a look at some of the adventures to be had in Las Vegas that might be a chance for you to mix it up, try something new and make a memory to last a lifetime. If you’re keen to see my mate Calvin, he’s now resident at Omnia, the newest and ritziest of the uber clubs. He’s not playing until June 24 and so you’ll have to stay on after the show. In a move that would almost be quaint if it wasn’t so creepy, it’s cheaper for girls to get in than boys. Think $120 and up for a ticket but if you like to sit down occasionally then should need to start saving up… tables come between $2K and £15K, and that’s before Tip & Tax. Wowsers.

18-19 Vickies Vegas_NEW LSB 2008 GRID 26/05/2016 14:43 Page 2

Vickie’s Vegas

If you’ve been there and done that then you need the ‘Drais 737’ package at newest of its Vegas Above: You’d best take a deep clubs. Marvellously, it breath if you plan to partake in the Drais 737 package. offers a 50 PAX birthday package that includes a ride in a private jet, a personal three-and-a-half-minute rooftop fireworks display and 100 bottles of Dom Perignon. It’s only $737,000. Who’s in?!

Adrenalin Shot

Below: Hold on to your stomachs for El Loco at Circus Circus.

Adrenalin might be just the thing to lift your spirits after a hard week at the trade show. The beginner may wish to start with a rollercoaster and the El Loco is the hottest new ride in town. The pride of Circus Circus, it includes an unrivalled negative 1.5 G drop, barrel roll, donut roll, inverted drop and 240° reverse roll. Just the thing to help you unwind… Intermediates may prefer ‘Speed Vegas’ where you can become your very own ‘Star in an Unreasonably Above: Drive the super car of Priced Car’. At this race track, your dreams in Speed Vegas. you are given some instruction from a pro driver and then they set you loose in the super car of your choice. They say you don’t even need a driving licence. All I’m saying is, I wouldn’t sit in the stands. Sky Combat Still not enough of a thrill for you, Inset: Ice will have you flying high. huh? Sounds like you need Sky Combat Ace. You wouldn’t think this was legal. Billed as the world’s most extreme aviation experience, you get to go up in a fighter jet. The ‘timid’ can simply be piloted through a series of acrobatic rolls, loops and hammerheads. The more devil-maycare can take the controls of the jet. Yes, they let

Marine Therapy Do you normally just relax with a little lie down by the pool? Well, it’s time to graduate and add some dolphins. The all-day ‘Trainer programme’ at the Above: There’s all sorts you can do Mirage is an opportunity to with the dolphins at the Mirage. spend the day helping out with feeding, training and health checks with Flipper and co!. As it’s Vegas, they also offer a 30-minute ‘Painting with the Dolphins’ package, where, I kid you not, “each guest collaborates with a dolphin - who holds the brush - to create “a unique canvas to take home.” For unique, let’s substitute ‘hideous’. If that’s not batty enough for you, they also do ‘Yoga With the Dolphins’. You do the yoga and the dolphins watch you through the glass. Honestly, this is a thing. Clearly far more fun is to be had at the Golden Nugget. Get there poste haste and chuck yourself down the waterslide. Someone has had the genius idea of running Above: Go down the Golden the pipes through the Nugget water slide and say hi to shark tank. Now I love a shark dive the sharks on your way through. and this definitely sounds fun but it’s not exactly challenging is it? More excitement surely to be had by scuba diving the aquarium at Mandalay Bay. The sharks are bigger, there’s no tube between you and them and the encounter lasts 40-45 mins as opposed to 3– Above: Get up close and 3 ½ seconds. Plus, they have personal with sharks at the sand tigers in there. In reality they’re pretty docile but they’re Mandalay Bay aquarium. definitely sharks, they’re big and have absolutely deadly-looking teeth.

you fly it. This can’t be right can it? For the complete lunatic, the ultimate package is the ‘Top Gun’. You and a chum go up in separate planes and ‘dog fight’ each other to the ‘death’. I assume this isn’t literal. Again, you are happily reassured that you need no licence and no flying experience. They will breathalise you though and so I suggest you do this at the start of your trip rather than the end. LICENSING SOURCE BOOK EUROPE 2016



20-21 Movers & Shakers_NEW LSB 2008 GRID 26/05/2016 11:27 Page 1

People Matters

Here’s a roundup of who’s moving where in our industry. l A new management structure is bedding in at Brand Licensing Europe, following UBM’s acquisition of BLE and Licensing Expo from Advanstar last year. Jessica Blue is now senior vice president of licensing . Blue ica Above: Jess for UBM Americas (responsible for both Expo and BLE), Anna Knight has taken on the new role of brand director and Charlie Cracknell is head of sales. Laura Freedman-Dagg is now marketing manager for the show, supported by Rhiannon Stubbs as marketing executive. l Suzie Howes has joined licensed character soft toy manufacturer Rainbow Designs in the role of head of marketing and licensing. Suzie joins Rainbow with a wealth of marketing experience, including over 15 Above: Suzie Howes. years toy industry knowledge. Her former roles include senior brand manager at Vivid Imaginations and head of marketing at games company, Winning Moves.

Below right: (L – R) Ruth Leonard, John Costi-Mouyia, Steven Beverley.

l Maxine Fox has been appointed as managing director of iGen Insight, promoted from her former position of associate director. Monika Gorasia also joins the company as insight executive, having previously worked at TNS UK as research executive. l Ruth Leonard (formerly of Carte Blanche and Topps) is now in full swing of her new role heading up the development of PMS International’s licensing division and brand strategy. In her new role as head of brand & licensing, Ruth will be working with Steve Beverley (head of licensing product) and John Costi-Mouyia (export business development manager). l Expanding its London-based team, Fremantle Kids & Family has appointed Kirstie Brockett as brand manager. Kirstie joins Fremantle from V&S Entertainment. Meanwhile, Chapman Maddox has moved from LA to London to take on the role of vice president of development and production. Chapman, was formerly director of development, will continue to Above: Kirstie Brockett. executive produce Danger Mouse, and develop new properties.

l The London team at Acamar Films has boosted its team to work on its animated preschool series Bing. Stephanie Gauld joins as head of digital, while Pippa Irvine is the new digital l Sunrise Productions has appointed communications manager. Laura Clarke has Jennifer Burgos to its senior joined the business as licensing manager for management team to drive commercial Bing, with other new faces including Georgia and business development. Jennifer Somerset as licensing assistant and Amy has previously held roles at Turner Williams, previously of ITV, as marketing Broadcasting, Aardman Animations assistant. Ashley O’Kane has now been Above: Chapman Maddox. and Discovery. promoted to director of sales & marketing.



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People Matters

l Thomas Staggs has stepped down from his role as chief operating officer at Disney. He will remain at Disney in the role of special advisor to chief executive Robert Iger through this fiscal year. The board of gs. Stag as Above: Thom directors are broadening the search for a successor for Robert Iger who steps down in 2018. l The Copyrights Group has made a number of new appointments to its creative Above: Lisa Carroll. team. Demi Patel has been promoted to the newly created role of director of creative services, overseeing all creative and product development for the company. In a supporting role, Lisa Carroll becomes head of product development. Lisa joined the company in Above: Demi Patel. 2015, and previously held roles at BBC Worldwide, Discovery Communications and Nickelodeon.

Above: Nicola Webster.

l Nicola Webster has joined Art & Science International as licensing director. She joins from Walker Books where she held the role of licensing manager. Nicola’s role also encompasses work

on Celessence, a fragrance technology that can be applied across numerous categories. l Cecilia Persson has taken up the role of vice president of programming and content at Turner Europe, Middle East and Africa. Cecilia currently manages acquisitions and co-production international and will retain this role, while also leading programming strategy across EMEA for Turner’s kids’ platforms. l Misirli has strengthened its UK team with a number of key appointments. Leanne Churcher has been appointed finance director and joins Ashley Hammond on the Above: Paul Wortley. board, while Paul Wortley has joined the company as technical and compliance executive, overseeing the UK and offshore technical teams. The sales team has also been given a boost, with Alison O’Neil joining as senior sales executive, while Dee Rudman has joined as sales manager. Additionally Faye Hillard has been promoted to the position of design manager.

Above: Alison O’N eil.

Above: Faye Hillard.

Inset: Paul Hodgson from Forever Collectibles UK during part of his challenge. Inset: Alastair McHarrie had to tackle over 12,000 feet of climbing.

Forever Collectibles UK md Paul Hodgson has successfully rowed 1,000,000 metres for The Great Row challenge in aid of Cancer Research UK. So far, Paul has raised £3,280 for the charity, with donations still coming in. Forever Collectibles UK also held a special fundraising coffee morning and raffle in May, with prizes including signed football shirts and NFL signed memorabilia among others. The event raised some £1,000 for Cancer Research.

Sanrio’s head of UK licensing, Alastair McHarrie, showed pedal power when he cycled 112 miles recently. Alastair took part in the Fred Whitton Challenge, completing over 12,000 feet of climbing including the steepest road in England, Hardknott Pass. Not alone in his challenge, Alastair was joined by Mark Nicholls, finance manager at Sanrio, plus head of global licensing at eOne, Andrew Carley, and eOne lawyer Niall Trainor. Alastair was raising money for CALM (Campaign Against Living Miserably), which offers men support and information when they’re down or in crisis.

2016 sees TLC mark its 20th year, and to help celebrate, the agency is pledging to raise $50,000 in a six-month charity fundraising campaign. The company’s 16 offices around the world will take part in TLC20, raising funds for Railway Children. The challenges began with a round the world Interoffice Bikeathon, with TLC’s international offices collectively cycling 2,000 kilometres in just 24 hours. The May challenge, meanwhile, was an Interoffice Come Dine with Me.



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24-25.qxp_NEW LSB 2008 GRID 18/05/2016 15:20 Page 24

Downes And Out

Through The Lens Having contributed a weekly article to (LSB’s daily enewsletter sibling) for the last few months about what he perceives to be good examples of licensing and licensed products at retail, Ian Downes, managing director of Start Licensing now reflects back on some of his highlights.


hile my Licensing Lookout ponderings are a personal survey, I do think they provide a reasonable barometer on trends in licensing and what is going on in retail. Not least it is a weekly snapshot across a range of retailers from supermarkets through to garden centres thinking about it I DO spend far too much time in shops with my cameraphone in hand! One immediate conclusion that I have made is that the licensing community is spending a lot more time and effort on influencing how their properties feature at retail. There have been many more examples of licensed products being grouped together to create focus. This requires licensing agents and licensors engaging with retail buyers regularly, coordinating the activity across categories and possibly funding activity to secure retail space. A key point here is that there needs to be a focus on Return on Investment. Funding retail activity will mean more space in store, a heavier buy-in of product and a wider breadth of product, however, the counterbalance is that the spend needs to result in more sales to cover the increased costs. That said each licensor will have a different rationale for their retail engagement and this may not always be about product sales - for example licensing programmes associated with film releases and DVD releases may see



Above: Ian Downes’ Licensing Lookout column is a popular element of Left: Some excellent retail theatre has been created around the Batman v Superman movie in Sainsbury’s. Below left: The entrance to Tesco saw some great exposure for Star Wars merchandise.

the licensing activity used as a marketing tool to create more buzz. Of course, conversely the buzz around a movie event is also a driver for licensing and a reason for retailers to pay attention. I guess my key point is that the industry needs to be mindful of the economics of this kind of activity - and this is particularly relevant to licensing agents who work on a commission basis and do not 'own' a property. Some of the benefits of this kind of activity are accrued over the longer term and aren't always linked directly to licensed products, such as increased viewing to a TV channel. We also need to be careful that hot licences are not being used as a form of 'retail bait' that is ultimately promoting other activity indirectly. We often see popular licences and licensed products being used in price promotions for example; why discount an in demand licensed product? Some good examples of focused licensing activity at retail over recent months include the coordinated approach to apparel around Batman and Superman to tie in with the Batman v

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Downes And Out

Superman movie. In Sainsbury's there were end caps for each character with a mix of apparel, dress-up and accessories. The recent release of the Star Wars movie on DVD and Blu-Ray saw some fantastic 'retail theatre' with displays at entrances in Tesco stores with a countdown to the release day. This sort of activity Above and below: Mothercare has extends the shelf life of created stand-out by using classic licensed products and characters such as Dangermouse, Tom & Jerry and Bananaman for a gives licensees a longer range of babygros. selling period. Mothercare is a retailer that really has been using licensing in a positive and proactive way recently – it has developed an ongoing range of babygros using licensed characters with an emphasis on classic characters such as Dennis the Menace, Bananaman and Tom & Jerry. This activity has been given prominent space and has stood out, not least because of the innovative use of design on the product range. Here I think Mothercare spotted a gap in the market for apparel based on classic characters and executed it superbly well. These products appeal to part of its customer base as gift purchases for friends and family. Moreover, given the growing tendency for people to talk about products through social media this initiative has probably brought in new customers to Mothercare. It has built on an

Green Fingered Licensing I think there has been some great work in garden centres with the garden product sector using licensing to good effect, including on branded seed ranges. The manufacturers seem to really understand how to leverage a licence and get the most out of it at retail. This has manifested itself in investment in retail displays. A prime example is the way that the Sarah Raven Butterfly & Bee seed collection is sold with dedicated displays. I think this is a good use of a licence combined with a well thought through marketing spend in a focused retail environment. Right: Sara Raven Butterfly & Bee seed collections have proven to be a huge success in garden centres.

apparel trend that was previously confined to gift and boutique retail channels. Mothercare has also put together a very strong retail promotion and range with Peter Rabbit using the 150th anniversary of Beatrix Potter and the activity around this as an anchor point for a range that has a significant element of exclusive design to it. Here a key point is that licensors need to hold back some designs to create collateral for partnerships of this kind and indeed invest in more design concepts so that engagement can be widened across the retail landscape. This may be a better use of the ‘marketing ££s’ than simply buying space. Retail collaborations are not just confined to more mass retailers or entertainment properties. One of the best ones I have seen recently is the partnership between Uniqlo and Liberty of London. Uniqlo has used Liberty prints to create an apparel collection with unique designs sold exclusively in its shops. This sort of partnership has an international reach and lots of benefits for both partners. I have also been impressed by how licensors, agents and licensees seem to have embraced the point that the quality bar for licensed products needs to be constantly raised. Generally, the licensed products I am spotting on my ‘Lookout tours’ are of a higher standard with better design work and packaging than they were say five years ago. I think there is a collective acceptance that licensing is an added value business - the gift industry is particularly good at this. I am looking forward to turning the Licensing Lookout binoculars onto Las Vegas retailers and taking a look at how the US does licensing at retail. I hope you enjoy the show and let's hope we see more good examples of licensing than bad ones as we walk the aisles and shop shelves in Las Vegas. The Licensing Lookout column appears every Thursday on Ian’s Twitter handle is @startlicensing - he would welcome your suggestions for what to look out for.



26-27 Retail Round_Art & Design LSB 26/05/2016 13:14 Page 26

Retail Roundup

Inset: Tommy Walsh is one of three celebrity ranges at Poundland.

High street stories From big name collaborations from the world of fashion and design, through to some exclusive lines and window takeovers, it’s been another busy few months at retail. LSB rounds up some of the latest news.

Uniqlo teams with Liberty

Fashion retailer Uniqlo has teamed with Liberty London, in a tie up which unites British heritage with Japanese innovation, according to the retailer. Prints used include Floral Fusion, Betsy, Mirabelle, Speckle, Edenham, Claire Tepper and Angelica Garla among others.

Poundland’s DIY success Poundland has celebrated the first year anniversary of its tie-up with DIY specialist Tommy Walsh. The discount retailer gave consumers the chance to win one of five DIY:time branded hampers, including products to the value of £10 via its social media channels. The range includes 200 DIY essentials, ranging from hammers and paint brushes, through to screwdrivers, storage boxes and paint rollers. Tommy Walsh is one of three celebrity-branded ranges in the Poundland stable – the retailer has performed well with its Jane Asher baking line, while it recently signed up Charlie Dimmock for a new value gardening range.

Above right: The new Uniqlo range features a variety of Liberty prints.

Storming ideas

The Toy Store is continuing to underline its licensing credentials – with a tie up with Shepperton Design Studios, giving customers the chance to design and win their own Stormtrooper helmet. The retailer – which opened its first UK outlet on London’s Oxford Street last year – unveiled its licensing ambitions in the

Disney takes over Fortnums Disney has taken over the windows of iconic retailer Fortnum & Mason for the first time, to promote Alice Through the Looking Glass. The Tim Burton adaptation of the Lewis Carroll classic hit UK cinemas on May 27. The windows of the Piccadilly store include the likes of looking glasses, oversized chess pieces, butterflies and huge swinging pendulums. The campaign – which was secured by Disneymedia+ – will run until July. Right: Fortnum & Mason has given over its windows for the first time to Disney.



spring edition of LSB. The store’s Star Wars Shepperton Design Studio offering has provided it with a point of difference for the real Star Wars fan, and this is now going one step further with the special competition. Fans had the chance to win an original Stormtrooper helmet created with their own design. Left: The Shepperton Design Studio range has been a big hit at The Toy Store.

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Retail roundup

Argos feels the force Sales of Star Wars: Episode VII The Force Awakens toys are soaring at Argos – with the retailer reporting a 550% increase compared to the same time last year. The villains are also winning the sales battle – with Kylo Ren and Darth Vadar outselling the good guys 2 to 1 on LEGO action figures. Meanwhile, sales of lightsabers are up 280% year on year. Again, the Dark Side is out in front, with its lightsabers outselling the good guys by 20%. The retailer also saw a surge around May 4 – Star Wars Day – with its exclusive BB8, plus the LEGO Millennium Falcon being the most popular products. Chief toy buyer at Argos, Paul Kinge, said: “Star Wars is a much-loved movie franchise and to celebrate annual Star Wars Day we put together our top picks in-store and online.”

jersey casuals and limited edition occasion wear for girls and boys – from newborn up to two years old. The collection is named Smile because “that’s the first thing people do when they look at children” explained Julien. Damian Hopkins, ceo of Select Licensing who spearheaded the collaboration said: “It’s been a fantastic creative journey working with Julien and the Mothercare team to bring to life Julien’s vision for his first newborn and baby collection. “There will be more product categories added for autumn/winter 16 and an extensive international roll out of the Smile collection across the Mothercare store portfolio.”

Above: BB-8 is leading the Star Wars charge at Argos.

Right: The new Mister Maker range is in over 160 Asda stores.

Henry heads to Habitat

Asda gets arty

Asda has joined forces with Zodiak Kids for the launch of its rebranded Mister Maker range. The new product line is in over 160 Asda stores, with the retailer taking a range of 15 products from arts and crafts licensee Creativity International. It also had an exclusive first launch of the new packaging and brand identity. Products include the popular Sock Puppets, Collage Animals Kit and Fun Foam Creatures. Asda stores across the UK will be involved with the initiative, while several Asda Living branches will also be taking the full range of items.

All Smiles at Mothercare The debut collection by fashion designer Julien Macdonald has launched at Mothercare. Smile by Julien Macdonald is available in 70 Mothercare stores across the UK, Ireland and internationally. It includes 31 pieces of ready-to-wear Above: The Smile by Julien McDonald range is available in 70 Mothercare stores.

British fashion designer Henry Holland has launched his first interiors collection, teaming with Habitat for a new collaboration. The limited edition designs will feature a series of artwork from the SS16 House of Holland season translated across both textiles and upholstery. The collection launched at Habitat London flagship stores and online in May. In a piece on the Habitat blog, Henry said: “It’s been a lot of fun translating our SS16 collection for a different creative industry, taking our 1970’s psychedelic, hallucinatory prints from the catwalk and working with new materials and techniques specifically for the home.” Above: The Habitat collection is Henry’s first foray into interiors.

M&S’ model range The new kids’ fashion range designed by supermodel Jourdan Dunn – Lil’ LonDunn – has launched at Marks & Spencer. Inspired by her six year old son Riley, the range celebrates Jourdan’s love of London and includes 22 lines for boys and girls from age five to 16. Global brand agent Fluid World has worked with Jourdan and the licensing division at Storm Management over the last two years on the collection. Andrew Lane, ceo of Fluid World, said: “We have worked closely with Jourdan to create the range and it is exciting to now see it at retail. When I first met with Jourdan we had clear ideas of how we wanted to create the brand. I approached Marks & Spencer who immediately fell in love with the idea.” Right: M&S ‘fell in love’ with the idea for Jourdan’s range.




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When we believe in a project we go in all the way.

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Caught On Film

Lights, Camera... Action

With a wealth of new movies set for release this spring, follow our guide to what’s hot at the flicks to find out which characters will be taking the silver screen by storm.

Film title


Release Date

Pete's Dragon


Aug 2016

David Brent Life on the Road


Aug 2016

Captain Fantastic


Sept 2016

Bridget Jones’ Baby


Sept 2016

Monster High


Oct 2016


Warner Bros

Oct 2016

Dr Strange


Oct 2016



Oct 2016

Fantastic Beasts and Where to Find Them

Warner Bros

Nov 2016



Dec 2016


Warner Bros

Dec 2016

Star Wars Rogue One


Dec 2016

Ross Baby


Jan 2017

The Greatest Snowman on Earth

20th Century Fox

Jan 2017

50 Shades Darker


Feb 2017

Monster Trucks


Feb 2017

LEGO Batman

Warner Bros

Feb 2017

Beauty & The Beast


March 2017

Knights of the Round Table King Arthur

Warner Bros

March 2017

Guardians of the Galaxy 2


April 2017

Power Rangers


April 2017

Smurfs 3


March 2017



May 2017

Pirates of the Caribbean: Dead Men Tell No Tales


May 2017

Captain Underpants


May 2017

Fantastic Four 2

20th Century Fox

June 2017

Despicable Me 3


June 2017



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Caught On Film

Film title


Release Date

Wonder Woman

Warner Bros

June 2017

Transformers 5


June 2017

Cars 3


July 2017

Doctor Who Deep Breath

Picturehouse Entertainment

Aug 2017


Warner Bros

Sept 2017

Justice League

Warner Bros

Nov 2107

Dr Seuss How the Grinch Stole Christmas


Nov 2017

Croods 2

20th Century Fox

Dec 2017

Dream Catching Ahead of the UK release of The BFG in July, a new public art trail is taking to the streets of London and key locations throughout the country. In an initiative from Save the children,, The Roald Dahl Literary Estate and eOne, the art trail will showcase the childhood dreams and aspirations of a number of personalities in giant jars. Steven Spielberg, Mark Rylance, Sophie Dahl, Quentin Blake, Great British Bake Off winner Nadiya Hussain, Game of Thrones’ Maisie Williams and David Weir will all have their dreams turned into sculptures, with the jars placed in locations around the UK, and at key London landmarks. Running until August 31 the trail will raise money for Save the Children, as well as Roald Dahl’s Marvellous Children’s Charity UK-wide specialist nursing programme. All the jars will be auctioned after the trail closes. Right: A public art trail will raise awareness of the BFG movie launch.

Caveman Eddie Aardman and Studiocanal have confirmed that Eddie Redmayne will be the voice of Dug, in Nick Park’s new pre-historic comedy adventure Early Man, which is set Above: Eddie Redmayne is to voice for release in January 2018. Aardman’s protagonist caveman Dug. Set at the dawn of time, when pre-historic creatures and woolly mammoths roamed the earth, Early Man tells the story of how plucky caveman Dug, along with sidekick Hognob, unites his tribe against the mighty Bronze Age in a battle to beat them at their own game. It also marks Nick Park’s first feature film since Academy Award winning Wallace & Gromit: The Curse of the Were-Rabbit.

Flocking Together As The Angry Birds Movie hit the big screen, Sony Pictures teamed with promotional partners around the world to create a campaign building on the massive global appeal of the brand. More than 100 partners worldwide have come together to deliver over £125 million in promotional value. The promotional partnership campaign includes brands such as McDonald’s, Ziploc, Citroen, Panasonic Batteries and Torches, Novotel and the Happy Egg Company. The film is supported by an impressive roster of licensees across multiple categories, including toys, games, electronics, sporting goods, costumes, apparel, accessories, publishing and more. The LEGO collection of six building sets bring the movie story to life with a unique digital integration in the Angry Birds Action! Game unlocking rewards via Birdcodes found on the packaging. Spin Master has developed collectible figures, play sets and games. H&M is producing an exclusive line of children’s apparel, while Amscan is on board for party supplies and children’s costumes in several territories. Above: There are six Angry Birds LEGO building sets.



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Licensee Feedback

Euro Visions On June 23, the UK will go to the polls to decide if we stay or leave the European Union. If the much talked about ‘Brexit’ happens, there is no doubt the ramifications on businesses would be huge, with both positive and negative elements. LSB asks some licensees for their thoughts on how a leave vote could impact their companies, as well as the UK licensing industry as a whole.

Mark Schweiger Joint managing director, Character World What will a leave vote mean for your business? “We are currently in the process of executing our ambitious international growth drive, with Europe being one of our key target markets. In recent years we’ve secured a number of pan-European licences and are actively working to secure new licences in these areas. The referendum is something that is weighing heavily on our plans for the rest of the year and beyond. At the moment, our big problem is that no one can give us a clear indication on exactly what the consequences will be for trade between the UK and Europe, as well as between the UK Top: No one knows what and other international markets.” the outcome will be, even How might it affect the UK the politicians, says Mike. Above left: A leave vote licensing industry as a whole? will create a great deal of “My gut feeling is that nothing will uncertainty in the shortterm, believes Mark. change for us if we vote to leave, Right: A Brexit vote likely immediately as some form of trade agreement would see the devaluation of will be brokered between the UK Sterling, believes Monty Bojangles’ Andrew.



Mike Coles Director, Cooneen What will a leave vote mean for your business? “Buying from Far East sources, using dollars, will likely prove to be more challenging as the pound weakens in all the uncertainty. Fact is, no one knows what the outcome will be – listen to the politicians, who are supposed to be the experts.” How might it affect the licensing industry as a whole? “Potentially, a change in European free trade could alter licence deals. Exclusivity for the UK territory is a possibility – unlikely though!” and Europe fairly quickly. However, in the shortterm a leave vote will create a great deal of uncertainty, not only for Character World but for the whole UK economy.”

Andrew Newlands Founder & md, Monty Bojangles What will a leave vote mean for your business? “A Brexit vote will most likely result in the immediate devaluation of Sterling. In the shortterm, weak Sterling will enable an enhancement in the value we can offer our export customers, resulting in a lift in export volume. Longer term benefits will surface if a low Sterling value remains, such as the emergence of new price cliffs that we can approach with confidence. However, many Euro imports will

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Licensee Feedback

Phil King Managing director, Trademark Products What could a leave vote mean for your business and the UK licensing industry in general? “The idea of losing or putting up a potential trade barrier to a market the size of Europe I believe can only be detrimental to my business. While an exit from the EU could in principle offer some protection from European licensees entering the UK market, something that has had an impact with our sales in certain retailers. I accept that if an exit is voted for, trade agreements can be struck, but it would be a concern that we would have additional costs involved meaning less opportunities.” increase in cost as a juxtaposed by-product, robbing part of the above benefits.” How might it affect the UK licensing industry as a whole? “Where off-shore sourcing is a key factor in the product development and fulfilment process, a Brexit is likely to impact negatively on margins – particularly with products where little UK added value exists. The knock-on challenges to increase pricing will be resisted by retail at a time when affordability and offering value is believed to be key.”

David Scott Managing director, Rainbow Productions What will a leave vote mean for your business? “We export 70% of the costumes we manufacture here in the UK and 50% of those exports go to EU countries, so any potential negative impact on trade with the EU is also a potential negative impact on our business and export growth. In the short-term, however, the pound will drop in value immediately post-Brexit, which will make our costumes cheaper for all our overseas clients and possibly boost our export trade.” What could it mean for the UK licensing industry as a whole? “I don’t believe the licensing of Above: Rainbow’s David Scott doesn’t believe the IP will be much affected by a licensing of IP would be much affected by a Brexit. Brexit and any licensed merchandise sold in the EU will need to meet EU standards anyway, so I don’t see a huge effect on merchandise manufacture either, unless trade barriers do emerge.”

Above: The idea of losing or putting up a trade barrier to a market the size of Europe can only be detrimental, says Phil.

Laurence Prince Managing director, Danilo What could a leave vote mean for your business and the industry in general? “The pound could fall and the cost of goods become more expensive – it’s bad enough as it is and companies can’t keep absorbing costs. If this happens, then we have to get more from the retailer, but they don’t want to pay any more. It is much easier to trade around Europe. Yes, we would negotiate trade agreements, but this could take two or three years to do.”

Chris Rodman VP & group md, Topps Europe What affect could a leave vote have on your business? “Topps currently sells in all 28 EU countries, so the likely regulatory vacuum that will result immediately post Brexit will be challenging. However, as a global business, we also trade in 60 countries outside the EU, so having to deal with one more in the form of the EU is not something that causes us undue concern.” How might it affect the UK licensing industry as a whole? “It is the sale of rights where we are likely to see the most impact. A Brexit will, due to the current free movement of Left: The sale of rights would likely see the most impact, says Topps’ Chris Rodman.



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Licensee Feedback

goods regulations, mean that pan-European deals will be replaced by the need to split out the UK from the rest of the EU. Which, depending on which side of the fence you are on, has both advantages and disadvantages. Companies that currently purchase product licensed for the UK will not have the ‘free movement of goods argument’ allowing them to ship to any EU country.”

Martin Grix Director, The Monster Factory What could a leave vote mean for your business? “I think if there are any changes they will take some time to take effect. They will potentially affect the EC duty tariffs, although it would be in both side’s interests to keep these as they are. The currency could initially take a further hit, as well.” How might it affect the UK licensing industry as a whole? “I don’t actually think it will make any great changes to the industry – if we do exit I think it will be the beginning of a domino effect throughout Europe, so European countries will have to set up trade agreements that work as they do now.” Above: Martin thinks the UK leaving could start a domino effect throughout Europe.

Rob Kimm Managing director, Kimm & Miller What affect could a leave vote have on your business? “I have no doubt that a vote to leave would adversely affect Kimm & Miller, certainly in the short-term and I’m fairly sure in the long-term as well. An already weak pound would devalue further which would make our dollar purchases from the Far East Above: Rob has concerns about how future trade even more expensive. Being a deals with Europe could seasonal business, this would hit look. us particularly hard as our 2016 prices have been set for some time. Going forward, our prices would inevitably need to rise which would lead to more uncertainty. I also have concerns about how future trade deals with Europe would look.” How might it affect the UK licensing industry as a whole? “It’s difficult to judge, but if various companies licensing deals cover the UK only, but they buy in product from abroad, then they will be in the same position as I’d expect we’d find ourselves in. However, I know from various conversations that there are companies in the industry that feel being outside will help them – although nobody really can say in what way this would manifest itself.”

“We’ll be kept even busier protecting our client’s rights” Henna Riaz is md of 360 Audit, which carries out audits across the globe for clients including HIT Entertainment, BBC Worldwide and Gary Barlow. She gives LSB her thoughts on what a leave vote could mean for her sector. “Countries within the EU are all currently subject to the same rules and regulations. Without these safeguards in place, it will be more difficult for UK licensors to protect their intellectual property in these territories. Frankly, this will probably mean 360 Audit being kept even busier protecting our client’s rights. Above: A leave vote make it more [For the UK licensing industry as a whole] it will have to adjust to operating within could difficult for licensors to maintain visibility in differing legal regimes. UK-based licensors could face restrictions on the expansion European markets, says of their portfolio of brands within Europe. It could become more difficult to maintain 360 Audit’s Henna Riaz. visibility in these European markets and their brands risk losing market share. If there was a leave vote, I imagine the relationships between my clients’ offices in these countries and existing European licensees would almost certainly be under more strain, going forward.”



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Riley’s Chapter & Verse

Turning Back The Pages Independent publishing and licensing consultant, David Riley (right) shares an insight into the top book brands and authors revealing who bought what in 2015 and why.

Oh I do love data! Of course there’s no substitute for talented authors and artists. Nothing can beat a great game, movie or TV show – but numbers are so useful to separate the facts from the hyperbole of over-enthusiastic PR departments. So in my quest for the facts behind the performance of licensed character children’s books in 2015 I met with Naomi Peel and Reeta Windsor of Nielsen Book Research. Here’s a taster of some of the juicy data that they shared with me. Left: The Beano was the top selling


s measured by the Nielsen BookScan TCM UK Market panel, the total physical book market (adult and children’s) delivered £1.5bn in 2015, up 8.5% on 2014 in value and 5.5% in volume. Children’s books were also up year on year delivering £358m, a 6.7% increase on 2014. Because of the relatively low retail prices of children’s books compared to adult books the kids sector represented 34% of volume and 24% of value, but these figures remained roughly constant year on year. The licensing industry tends to look at designated brands – we think of Thomas, Paw Patrol, The Gruffalo or LEGO. But in the children’s publishing industry the standard approach is to think of authors and artists rather than brands. Nielsen BookScan can be used to cut data in all sorts of ways, so if you start thinking of authors as brands in themselves, or at least as brand creators, then you get a rather interesting perspective on the marketplace. According to Nielsen



annual in 2015. Below left and below: Julia Donaldson (photo: (c) Alex Rumford) was the top ‘name brand’ authors in 2015, with Stick Man being one her evergreens.

BookScan, the highest earning publishing series, brands or ‘name-brand’ authors of 2015 were, perhaps not surprisingly publishing-led. Top among them were Julia Donaldson delivering TCM value of £13.6m across her various works and properties; David Walliams delivering £10.8m, followed by Wimpy Kid (£6.7m), Harry Potter (£5.9m) and at number 10 Liz Pichon’s Tom Gates, delivering £4.8m. Between them these five author/series delivered TCM value of £40.8m – or 64% more than the combined TCM value of Peppa, Minecraft, LEGO, Frozen and Star Wars (ranked 5th, 6th, 7th, 8th and 9th in the charts). Well there’s a surprise – it seems that book readers love good authors, good writing and good series. By genre, the most popular individual licences in book publishing were: l For preschool and early learning books – Peppa Pig. l For picture books – Peppa Pig again. l For novelty and activity books and annuals – it was LEGO, though the data is based upon the consolidation of all LEGO sub-brands. The best-

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Riley’s Chapter & Verse

bookshops, Tesco, WHSmith, Asda and Waterstones. There were decreases between 2012 and 2015 in the use of book clubs, schools, The Book People and toy shops among parents buying books for 0-13 year olds and for 0-17 year olds buying for themselves. ‘Pound stores’ and Sainsbury’s were used more over this period in each case. Finally, how do 0-17 year old children tend to get books? Using its Books and Consumers resource, Nielsen has compared data between 2012 and 2015. Fewer children were bought new books by their parents in 2015 compared to 2012. Receiving books as gifts stayed constant, but there were decreases in borrowing from schools and public libraries, and also in second-hand purchasing, as well as an increase (near double) in the amount of free downloads. So to summarise, the picture is distinctly mixed: sources of purchasing Above left and above: David Walliams (photo:(c)Simon Emmett) continues to seem to be shifting and there are Nielsen Book Research also be super successful as an author. decreases in parental purchasing and conducts consumer surveys Above right: Paw Patrol has performed on publishing just as it has on TV. borrowing from schools and public through its Books and Below: Peppa Pig (published by libraries. But the market as a whole is Consumers programme, allowing Penguin) continues to storm on the book shelves. strong and kids is holding its own within analysis of the factors influencing the market. Within kids, big brands – whether or encouraging consumer purchases. This data is author, artist, properties or series - are more segmented by age level, but interestingly the important than they have ever been. It’s a most important reason for all consumers – conservative marketplace; perhaps not a great whether they are aged 3-4, 5-7, 8-10, 11-13 or 14-17 market for new entrants, but if you can come up is that they have come across/enjoyed the author with a winning formula and repeat or series before. This analysis confirms that in it, consumers, and retailers, will publishing for every age level over two years, support you. Collectability and collectability is the most significant driver of recognition drives repeat behaviour. The second and third most purchasing. The market for important drivers of behaviour for most age children’s brands may be levels were ‘description’ and ‘extract/inside’. If competitive, but publishing remains publishers ever doubted that blurbs were a strong and viable sector for important – here’s the confirmation. licences, delivering long-term Interestingly, consistently low on the list of revenue and brand reinforcement. factors influencing purchase decisions is price/offer. Clearly if the author/series is good All sales data and analysis © Nielsen Bookscan TCM UK Market and and the story sounds appealing, price is not an Nielsen Books and ConsumersTM issue. According to Nielsen’s Books and Copyright © David Riley, David Riley Consulting Limited Consumers research findings, whether David is an independent publishing and licensing consultant and agent specialising in book and magazine publishing. For further information considering parental purchases for 0-13 year visit or email info@ olds, or self-purchases by all 0-17 year olds, the for independent advice. top sources for buying books were Amazon For further information on Nielsen BookScan TCM UK Market and Nielsen Books and ConsumersTM please contact (number 1 source in both cases) Bargain

selling single title in Children’s annuals was The Beano. l For fiction it was Frozen. l Stretching the definition of non-fiction, the highest performing non-fiction brand was Minecraft. Looking by age range, it’s striking to see how the big franchises dominate. For 0-5s it’s Peppa and Thomas, for 5-7s its Minions and LEGO. Top brands for 7-9 year olds are LEGO and Star Wars, while 9-11 year olds also love Star Wars and Minecraft.



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The Light Fund

The Push For


Going the extra mile (or 26.2 miles to be exact), singing their hearts out risking ridicule, joining the ‘iron’ men/women ‘club’ and racing down the final furlong are just some of the lengths the licensing community has gone to in the last couple of months to take The Light Fund industrywide charity closer to its £1million fundraising milestone and give help to those who need it most. LSB shares some of the recent fundraising highlights of this important year.


ast December The Light Fund Committee shared the collective responsibility of voting for which of the very worthwhile project proposals submitted by over 80 charities should receive funding. Through the generosity of the licensing community last year at the various fundraising events, The Light Fund raised almost £150,000 meaning it was able to give the ‘green light’ to 30 different charity projects. (All are detailed on the charity’s website But as last year’s monis are being put to good use all over the world – from creating schools in Lebanon for Syrian refugees to funding much needed research into life threatening diseases - so the fundraising for this year is well underway. Below: The Light Fund, working with Children on the Edge, has just funded the building of a ‘tent school’ equipped with classrooms, a stove for heating for Syrian refugees in Lebanon’s Beka Valley.



Now, being in with a chance of reaching the significant £1million target (the amount raised since The Light Fund’s humble beginnings in 2004), there is more gusto than ever from the licensing community to support fundraising efforts. Kicking off this year’s fundraising was the Northern Light Fund’s St Patrick’s Day Fun Night in March, which raised an impressive £12,000. Around 200 licensors, licensees and retailers made their way to Manchester, to take part in what proved to Right: Colette Smyth. Far right: Even a fractured bone didn't stop Salty completing the London Marathon.

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The Light Fund

A May Day Call

Inset: Nickelodeon’s Ashley Holman with hair – and reunited with erstwhile colleague Ursula Morgan in karaoke mode.

In one day (May 5), thanks to two events, The Light Fund swelled its coffers by £5,300! A memorable Karaoke event, organised by Nickelodeon’s Ashley Holman and former colleague Ursula Morgan (now of Apple) held on May 5 at The Finery in London raised more than £1,500. Meanwhile The Greats, gift retailer awards organised by Max Publishing (publisher of LSB) raised another £3,800 through a raffle. A few weeks earlier the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), also organised by LSB’s parent company, raised £4,350 through a raffle, prizes for which included a very rare sapphire, donated by Russell Dever, md of Those Licensing People.

Above: Northern Committee’s Martin Lowe (of Roy Lowe and Son) with Karen Addison (of Addison Associates) and her nephew, profession rugby player Will Addison of Sale Sharks who donated a signed shirt to the raffle for the event.

be a special race night – involving both horses The Light Fund and The and pigs! Children’s Trust – the It was, as ever a great fun event, organised by London Marathon and The Light Fund’s Northern committee, which support is overwhelming and very amusing.” includes GB eye, Roy Lowe & Sons, Aykroyds & Meanwhile, Graham Saltmarsh – who had Sons and Dreamtex. battled with injury before the race, having Meanwhile in April, showing their tripped over a manhole cover steely determination Cartoon during one of his training runs – Network’s Graham Saltmarsh and said: “I was overtaken by a can of Global Licensing’s Colette Smyth London Pride, several apples, a both completed the London herd of rhino and a Womble, but it Marathon in aid of The Children’s is an amazing experience.” Trust under the auspices of The Together Colette and Graham Light Fund. raised over £8,300 for The Light Colette told LSB: “Massive thanks Above: Some of the Northern Light Fund for their marathon efforts. Fund Committee (right-left) Anthony to my amazing family, friends and As The Light Fund’s treasurer Duckworth (Dreamtex), David Aykroyd industry colleagues for their huge David Scott, md of Rainbow (Aykroyds), Andy Downie (Dreamtex), Corinne and Jo Duckworth (Dreamtex). Productions summed up: “Once support. It was a blast running for again the UK Licensing Industry has shown its generosity in Driving Forth supporting The Light Fund in Over £10,000 was raised from The Light Fund’s the drive to make 2016 the year annual industry golf day, which was held on Thursday May 12 at The Warwickshire Golf & we achieve the total of £1 million Country Club, Leek Wootton, Warwick. raised for good causes. The Organised by Blues’ Patrick Bailey as well as DRi’s Alicia Davenport and Anthony Temple, marathon efforts by Colette and Sponsors of the event included Aardvark Swift, Graham are astonishing, Golf MV Sports and Keith Chapman Productions, all Day was the best ever and we of whom donated various prizes for the winning teams and individuals. were delighted to be supported This year’s winners were: by the new B&LLAs, which, ■ Best Beginner: Rachel Wakley (Tesco) together with The Greats, raised ■ Winning Beginners team: Mel Thrift (Mattel), over £8k from raffles at the Graham Saltmarsh (Turner), Barbara events. The target for 2016 is a Robinson (Mothercare), Sarah Salmon (Cooneen) tough one but, with such ■ Par 3 Nearest the pin: Jon Diver (Character industry support, it’s definitely Top: The Winning Beginners Group) team: (left-right) Mel Thrift achievable.” (Mattel), Graham Saltmarsh ■ Par 4 Nearest the pin in two: Nick Vellacott (Highlight PR) ■ Straightest Drive: Mark Whitakar (Rubies) ■ Winning Team: Dave Clark (Kinnerton), Phil Hulme (Kinnerton), Graham Gardiner (Rubies), Mark Whitakar (Rubies) ■ Winning Individual: Andy Ward (RFU)

(Turner), Barbara Robinson (Mothercare), Sarah Salmon (Cooneen). Above: Ian Goodall of Ardvark Swift (sponsor of the event) presented Tesco’s Rachel Wakley with her Best Beginners trophy.

Getting It Mapped Out The date for The Light Fund Treasure Hunt has now been set for Thursday 28 July 28, taking place in central London. To book tickets/teams contact LSB’s Ian Hyder on,uk



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Expo Nuts AnD Bolts

Inset: The international licensing fraternity will be turning out in droves to Expo in Vegas.

On With The Show Whether you’re a seasoned veteran or a first-timer, your feet will barely touch the floor throughout the three days of Licensing Expo there’s so much to see and do. To help keep things grounded, LSB touched base with show organiser UBM Americas Advanstar to find out what’s not to be missed at this year’s licensing ‘festival’. In the 36 years that Licensing Expo has been running, the show has continued to attract thousands of visitors and never fails to offer something new, and this year’s event is no exception. Over the course of the three days in June, more than 16,150 retailers, licensees, manufacturers, distributors and licensing agents from over 90 countries will pass through the doors of the Mandalay Bay Convention Center, all eager to see what’s hot in the world of licensing for the year ahead. This is the meeting place for the industry’s decision makers, who travel to Las Vegas not just for the bright lights, but to spot trends, build strategic partnerships and even to secure promotional tie-ins. This year, more than 1,800 brands will exhibit, making this arguably the world's largest and most influential licensing industry event. Exhibitors are made up of consumer goods and lifestyle categories including household, automotive, publishing, sports, food and beverage, corporate and non-profit, with the show floor merchandised into three zones: Characters and Entertainment, Art and Design and Brands and Agents. New for 2016 is the Licensing Expo Matchmaking Service, the ultimate networking tool for exhibitors and



attendees. Helping visitors to really make the most of their time, Matchmaking is a dedicated highprofile networking service enabling preregistered attendees to search and connect with new and existing business contacts ahead of the show. With the Matchmaking portal you can search for connections by their interests, sectors, products, services and geographic location, so visitors can tailor a programme of meetings that will get positive results. The service is complementary and meetings can be arranged to take place in exhibitor booths, private Executive Suites or in the show’s dedicated Matchmaking Meetings Lounge. Wherever the meetings take place, the aim is to help attendees and exhibitors to open the door to new business opportunities while maximising their time at the show. Participants receive a detailed itinerary of all the appointments before the show and on-site meeting reminders will ensure visitors keep on track.

What you need to know before you go Where?: Mandalay Bay Convention Center, Las Vegas, Nevada When?: Tuesday, June 21 9am – 5.30pm Wednesday, June 22 9am – 5.30pm Thursday, June 23 9am – 3.30pm

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Expo Nuts AnD Bolts

View From The Top Jessica Blue (right), senior vp of licensing for UBM Americas explains why this year’s show is set to be the best yet. “I’m most excited about our matchmaking service. It has been a significant investment for us, but we wanted to get it right and it is working fantastically. As soon as somebody registers they can go onto the web portal and start reaching out and making appointments. There are 5,000 brands spread across 480 booths this year and it is a huge area to cover, so we wanted to help people get the most of the show that they possibly could. The party this year is going to be another highlight. We decided we wanted to re-invigorate the event so we’ve moved it to The Tropicana, which has a fabulous indoor and outdoor space. As well as being a lot of fun, the beauty of this venue is that there is a lot of seating which is important because we wanted to facilitate more networking at the party. Next year we’ve announced that the show will be held a month earlier - May 23-25 - instead of June. The rationale for this is that the new time slot ensures a consistent date for UBM Licensing customers around the world and puts some much-needed distance between Licensing Expo and E3, while providing additional time between our sister shows.”

Graduation Game The Licensing University runs throughout the three-day event, with 30 sessions covering topics such as retailing strategies, the legal side of licensing and extending your brand globally. The conference programme offers a strategic look at virtually all major industry segments, including corporate branding, legal, art, international, and digital licensing, as well as a full day of ‘Basics’ programming for industry newcomers. It will also include a full slate of ‘up close and personal’ roundtable discussions, with attendees engaging in smallgroup discussions with experts on topics including 3D printing, food and beverage licensing, key accounting issues, how to negotiate a licensing deal and whether a brand is ready for licensing. Following its debut last year, the Digital Media Licensing Summit will also make a welcome return on the Monday of the show. An All-Access Pass to the Licensing University can be purchased when registering for the show and gives entry to all sessions. Once you’ve decided which ones are right for you, create an agenda and export it to your calendar and get ready for some licensing learning! Left: Expo 16 will bring together FMCG brands as well as a host of entertainment, heritage, sports, collegiate and art properties.

Party Time Attendees will need to save some energy for the opening night party, which moves to a stunning new venue for 2016. Guests will party the night away in true Vegas style at The Havana Room & Sky Beach Club at the recently renovated Tropicana Las Vegas. In what has become the must-attend after-hours networking event, the party attracts the world's most influential brand owners, retailers and licensees. Entertainment for the 2016 party will be provided by Winter Dance Party, a tribute show commemorating the infamous 1959 Tour by rock legends Buddy Holly, The Big Bopper and Ritchie Valens. Visit for tickets and to register for the show. Above: This year’s opening night party moves to The Havana Room & Sky Beach Club at the Tropicana.



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Licensing Expo Preview

Inset: Race to the Edge will be a key part of the DreamWorks line-up.

American All-Stars Thousands and thousands of brands will be showcased at Licensing Expo in Las Vegas, and there will be no shortage of new offerings for visitors to get their teeth into at this year’s show. From established favourites to Brazilian chickens (yes, you read that correctly), LSB offers a taster of what you can expect to see on the show floor this year.

Theatrical thrillers

Highlight of the DreamWorks roster is Trolls, the upcoming film which is poised to be the company’s biggest and most expansive consumer products effort to date. Additional highlighted film releases will be 2017’s The Boss Baby and Captain Underpants. On the TV side, Dinotrux, Voltron and Trollhunters will all be showcased, along with DreamWorks’ How to Train Your Dragon franchise which continues to breathe fire with Dragons: Race to the Edge. DreamWorks Classics, meanwhile, will be led by Noddy and, in the digital space, AwesomenessTV will be highlighted. Booth U200



Preschool polish Nickelodeon heads to Vegas with its widest range of preschool brands ever. The momentum behind Paw Patrol continues, while Half Shell Heroes is growing and Blaze and the Monster Machines is proving to be a success as various lines reach retail. Shimmer and Shine – which launched on Nick Jr in the UK in November – will also be highlighted, alongside UK preschool properties, Lily’s Driftwood Bay and Digby Dragon. Booth O180

Above: Shimmer and Shine is one of Nickelodeon’s new preschool offerings.

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Licensing Expo Preview

Streets ahead With successful Sesame Street apparel collaborations in multiple regions, Sesame Workshop continues to be a force in the fashion world. Fans will see Above: Bathing Ape has a new Sesame Street clothing line. new clothing and accessory ranges from H&M, PUMA, Bathing Ape, Uniqlo, Pancoat, DiLascia, Quiksilver and Crocs. A Sesame Street food programme is also running with Brand & Vision throughout Germany, with foods including fruit and vegetable smoothies, fruit bars and pasta. Sesame Workshop will also be showcasing The Furchester Hotel, which has been recommissioned for a new series and a doublelength Christmas special. Booth R242

Language lessons

The official emoji brand will be leading Global Merchandising Services’ offering this year. With over 80 licensees around the world – across categories including stationery, homewares, toys and apparel – the brand is quickly Above: The emoji brand already has establishing itself over 80 licensees around the world. as one to watch in the licensing space. The company will also be sharing highlights from its roster of iconic music artists including Motorhead, Iron Maiden and Dolly Parton. Booth A122

Booth G144

Hot on the heels of its global launch, the revival of The Powerpuff Girls will spearhead Cartoon Network’s line-up, alongside the fresh take on Ben 10 which will reintroduce Ben Tennyson to a new generation of boys. The playfully anarchic Above: The Powerpuff Girls Adventure Time will also will be zooming into Vegas. feature on the presentation slate, as well as The Amazing World of Gumball, new animation We Bare Bears and digital first, Mighty Magiswords.

Booth D170

Hot property Tottenham Hotspur will be exhibiting for the fourth year running, as the demand for product continues to increase in the US. Licensees Below: Tottenham Hotspur is exhibiting include, for the fourth year running. Outerstuff, Fanatics, Teespring and ‘47 Brand, giving US fans greater access to official Spurs product than ever before. Fermata Partners is the licensing agent in North America and the club is keen to speak to further potential licensees, ahead of its Champions League appearance in 2016-17 and the completion of its new stadium in 2018. Booth C6

Best of British

Luxury designs TLC has the global rights to represent lifestyle and homewares designer, Christiane Lemieux. The company will be looking to build on her modern luxury living brands by leveraging their global network of established manufacturing partners and retailers, and is open to discussions in Vegas.

Girl – and boy - power

Above: Christiane Lemieux has joined the TLC line-up.

Making its first ever appearance at the show, the British Museum is inviting visitors to the TSBA stand for tea. It will be hosting a special daily event called Tea @ Three, complete with tea and cake, where potential partners British Museum is can chat to the team and find Above: The a first time exhibitor. out more about the institution and its licensing aims. Booth A170 LICENSING SOURCE BOOK EUROPE 2016


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Licensing Expo Preview

Shopping spree “We are very excited about Licensing Expo this year,” says Bulldog Licensing md, Rob Corney. “We’ve got Above: Shopkins continues to be a collectable force to be reckoned with. a fantastic range of properties to present to potential partners – from globally established brands to red hot new arrivals.” The company will be talking about further growth for the Shopkins and Angry Birds brands, as well as classic property Garfield and newcomer Yo-Kai Watch. Franchises from gaming company EA will also be showcased.

Booth E214

Striking out Striker Entertainment will be showing several new properties, including video game franchise Five Nights at Freddy’s. It will also be pushing TV shows such as Preacher, The Walking Dead and Fear the Walking Dead, plus theatrical properties including Valerian and the Above: Five Nights at City of a Thousand Planets, Freddy’s is looking to dazzle Expo visitors. Ghost in the Shell and The BFG. Striker also represents Candy Crush Saga, Exploding Kittens, It’s Happy Bunny and Creature Quest in the mobile app space. Booth H236

Tubby time Teletubbies, Twirlywoos and In the Night Garden will form a key showpiece on the DHX Brands’ booth. Above: Teletubbies will be airing on The company will be Nick Jr in the US. looking to build on the success in the UK for Teletubbies in other territories – with the show debuting on Nick Jr in the US – while In the Night Garden highlights will include the new baby product range. Twirlywoos, meanwhile, has recently had a further 25 episodes commissioned for CBeebies in the UK. Booth O236



Topp picks Topps will be revealing a number of new licences that will be joining its portfolio. In addition, it will also be showcasing the English Premier League, Bundesliga, MLS and UEFA Champions League and UEFA Europa League ranges. Last season, the company partnered with over 70 stars of European football including Barcelona’s Luis Suarez, Thomas Mueller from Bayern Munich and legends of the game such as Ruud Gullit and Roberto Carlos. Booth D74 Above right: Topps will be revealing a number of new licensed additions.

No strings attached ITV Studios Global Entertainment arrives at the show hot on the heels of the US and Canadian launch of Thunderbirds Are Go. The brand spearheads the company’s presentation slate, boasting a global licensing programme that has attracted over 75 licensees across all categories. A second series is due to roll out in Q4 2016. Classic Thunderbirds will also feature, alongside the Village People and Poldark. ITVS GE will also show third party brands Super 4 inspired by Playmobil and Oddbods. Booth R226 Below: Thunderbirds Are Go is spearheading the ITVS GE presentation slate.

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Licensing Expo Preview

Below: Jelly Saga will be introduced for licensing at the show.

Sweet treats

Ready for this Jelly? As the Candy Crush franchise continues to grow, King Digital Entertainment will be introducing the third instalment – Candy Crush Jelly Saga – to the licensing programme following its mobile launch earlier this year. FMCG continues to be the strongest category for the franchise, while it has also recently moved into publishing. It is also starting to bridge the gap between in-game experiences and licensed products, with in-game code mechanics being explored. Booth J236

Pokémon’s milestone Pokémon arrives at Licensing Expo riding high on its 20th anniversary celebrations. A raft of activity has been taking Above: Pokémon is celebrating place, including a its 20th anniversary. special commercial which was aired during the Super Bowl and the upcoming arrival of new games, Pokémon Sun and Pokémon Moon, as well as mobile game, Pokémon Go. A tent-pole retail programme is running throughout the year, while sales of the TCG in the UK are up by 75% compared to last year according to NPD. The 19th season of Pokémon the Series: XYZ is also now airing. Booth G188

Perfetti van Melle will be showing its brands Airheads, Chupa Chups and Mentos, and says it has a number of exciting plans in store for 2017. Above: Chupa Chups will line up It has partnered with alongside Mentos and Airheads. Beanstalk to expand Airheads – which is celebrating its 30th birthday with a raft of activity – in the food and drink category in the US, while Jewel Branding & Licensing is handling lifestyle opportunities. The company is also working with Lisa Marks Associates on Chupa Chups and Mentos.

Booth G156/J101/H108

Danger ahead The international toy roll out for Danger Mouse begins in the US and Australia later this year, followed by other territories in 2017. The new look brand is already a hit in the UK, and FremantleMedia Kids & Family is looking to build on this. Classic Danger Mouse also continues to perform well. The company will also be highlighting Kate & Mim-Mim and Tree Fu Tom on its Licensing Expo stand. Booth S197 Abovev: FME is continuing to build the new-look Danger Mouse.

Early risers Aardman is celebrating its 40th anniversary this year and will be presenting style themes for 20162017 and beyond. Series five of Shaun the Sheep will roll out globally this year, while the brand continues to shine on social media channels. New feature film Early Man will arrive in 2018 and Aardman is working closely with Studiocanal on developing a licensing, publishing and promotional programme. Meanwhile, classic characters – including Wallace and Gromit and Morph – continue to feature heavily. Booth 226

Above: Eddie Redmayne will voice Dug in Early Man.




gary barlow

Specialists in working with clients across the globe, in the following sectors: Music / Brands / Sports Technology / Pharmaceutical

Contact 360 Audit: T +44 (0) 161 763 0380 M +44 (0) 7850 377 864 E

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Below: TGI Fridays is just one of the brands in Beanstalk’s portfolio.

Lifestyle winners

Masked marvels Peppa Pig will perhaps unsurprisingly head up the eOne presentation slate. The brand generated over $1 billion in worldwide retail sales in 2015. This will be supported by new animation PJ Masks, making its debut at Licensing Expo having launched with strong audience figures on Disney Junior in the US last September. Ben & Holly’s Little Kingdom will round out eOne’s preschool portfolio. Elsewhere, The BFG will have a strong presence, as will the return of David Brent in Life on the Road.

Booth G196 Above: PJ Masks will be making its Licensing Expo debut.

Bear necessities

Care Bears is celebrating its 35th anniversary in 2017 and American Greetings is switching up the ‘aww’ factor with nostalgic lifestyle products. Netflix original series Care Bears & Cousins is continuing to perform well, while the CP programme boasts over 200 global licensees, with an estimated $5 billion in retail sales around the world. American Greetings will also be showcasing Madballs and Buddy Thunderstruck. Booth N204

Busy Beanstalk will be highlighting a wide range of brands on its booth. These will include the US Army, iconic bar and grill TGI Fridays, motor oil brand Pennzoil, got snacks?/got milk? and Energizer. Consumer electronics and accessories brand Coby will also be showcased, as will plans for Baileys and Guinness from Diageo. In addition, Rare has appointed digital division Tinderbox as the licensing agent for its new game, Sea of Thieves and titles from its back catalogue. Booth G156

Charged up Busy Saban Brands arrives in Vegas with a diverse portfolio. Power Rangers Dino Super Charge is the latest iteration in the hit franchise, while the 24th series will be Power Rangers Ninja Steel, premiering in 2017. Production also began on the Power Rangers movie earlier this year. Popples will also have a heavy presence, as will fellow Netflix series, Glitter Force and Cirque Du Soleil Luna Petunia. La Banda is a new music-based reality competition series, which Saban launched in partnership with Univision and Syco Entertainment. Finally, the iconic Paul Frank brand has been re-energised, with lots of developments to discuss. Booth A159 Below: Popples is just one of the original Netflix series showcased by Saban.

Above: AGP is notching up the cute factor with Care Bears.



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Animal magnetism

Big discoveries Discovery Consumer Products will be showcasing the redefined merchandising programme for its Discovery Kids brand, with a range of new licensing deals and expansion of existing partnerships in the US. Animal Planet Kids will also be highlighted – the company boasts a 15-year partnership in the US with Toys R Us, including a featured space in its future flagship store in New Jersey. Location-based entertainment remains key, with the Discovery at Sea partnership as well as Discovery Destinations, which is a collection of ‘distinct’ destination properties for holidays.

Booth U234

Below: The Discovery Kids brand has a redefined merchandising programme.

Start Licensing has recently been appointed by Dissero Brands to represent the Rachael Hale brand in the UK and Ireland. Comprising 2,500 original animal photographs, it has a base of 130 licensees from Above: Lola is one of the stars of Rachael Hale’s over 50 countries. Start photography series. Licensing is looking to develop areas including apparel, wall art, pet accessories, food gifting, exhibitions, plus promotional and charity partnerships. Booth H102

Rock stars

Film fanatics Visitors to Universal Brand Development will experience The Secret life of Pets, while being greeted by the loveable yellow Minions. The company will also explore its franchise portfolio, which includes Fast & Furious and Pitch Perfect, as well as highlighting the roaring success of Jurassic World. Despicable Me 3 will also be a key focus, alongside other properties from Universal Pictures and Illumination Entertainment. Booth N214 Below: The Secret Life of Pets will be a major highlight for Universal.

The Jim Henson Company will present a trio of new properties. These include vocabulary building show Word Party, animated series Dot. and Splash and Bubbles, which debuts on PBS Kids this autumn. The licensing programme also continues for Dinosaur Train, while Labyrinth is celebrating its 30th anniversary this year and new partners continue to come on board for classic brand, Fraggle Rock. Booth D196 Above: Classic brand Fraggle Rock will be key for JHC in Vegas.

Feeling clucky Lottie Dottie Chicken is something of an animated sensation on YouTube. Born in Brazil, it now has over five billion views to date. Bromelia Productions is planning to roll out a US and European licensing campaign, and will also introduce Lottie Dottie Mini, a new animated series designed specifically for young audiences. Booth S234 Below: Lottie Dottie is a smash hit on YouTube, apparently.






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Tiger feet

Small screen stars Mondo TV is planning a major summit at Licensing Expo for YooHoo & Friends, working with Aurora. It will give an update on the TV series, share the launch strategy for the property and outline plans for the licensing programme. The company will also be showcasing Sissi the Young Empress; The Drakers; The Treasure Island; Adventures in Duckport; Eddie is a Yeti; Nori RollerCoaster Boy; Heidi, Welcome Home; and Yo Soy Franky. Booth G214 Above: Sissi the Young Empress is key among the Mondo TV line-up.

Glamour ties Rainbow is looking to add some further glitz and glamour to the showfloor, bringing with it a trio of properties. Animated comedy Regal Academy will line up alongside Rainbow’s first live action production, Maggie & Bianca Fashion Friends. Meanwhile, World of Winx is the latest spin off from the Winx Club franchise, and sees the Winx fairies visiting Earth as scouts for a talent show.

The licensing programme from The Fred Rogers Company for Daniel Tiger’s Neighbourhood continues to grow and will feature on the Out of the Blue Enterprises booth. A further five partners have recently come on board including Happy Threads, Berkshire, Komar, Smilemakers and FAB Starpoint. Out of the Blue will also be showcasing new developments for the subsidiary Colorforms brand. Right: Daniel Tiger’s Neighbourhood is performing well in apparel.

Live long and prosper This year marks the 50th anniversary of Star Trek, and CBS Consumer Products will be unveiling a number of global events, speaker series, exhibitions, screenings and a line of special licensed merchandise. In addition, CBS will also focus on Hawaii 5-0, MacGyver, The Twilight Zone, Showtime series Billions, as well as its popular late night shows with Stephen Colbert and James Corden. Booth S202 Inset: MAC is just one partnership celebrating Star Trek’s 50th anniversary.

Booth U242 Below: Rainbow will be presenting a trio of glamorous properties.



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Inset: The new-look Ghostbusters hits the box office on July 15 2016.

Who ya gonna call? Think back to 1984, and the pop culture classic that is Ghostbusters was dominating the box office. Over 30 years later, the supernatural comedy is back on July 15 – the cast may be new, but the ‘I ain’t afraid of no ghost’ premise remains the same, and it’s clear that Sony Pictures Consumer Products is having a ball working on the property. “So many people have fond memories of Ghostbusters from their childhoods and the products now on shelf take them back to a happy place,” Mark Caplan, svp at Sony Pictures Consumer Products, tells LSB. “We are very fortunate to have such an expansive consumer base for Ghostbusters.” The company has capitalised on the excitement and has an impressive roster of over 100 licensees for both the original and the new film. In total, says Mark, there are more than 1,000 skus across all major categories including digital and gaming, toys and collectables, apparel, accessories, publishing and more. Partners include Mattel (master toy), LEGO, Funko, Underground Toys, Activision, IGT, Simon & Schuster, Hybrid, Fab Starpoint, New Era and Concept One among others. Mark continues: “The great thing about Ghostbusters is that retailers, partners and consumers are Left and above: LEGO and Funko are just two of the partners launching new Ghostbusters product.

It’s a question that everyone knows the answer to, and over 30 years after the original franchise hit cinemas, Ghostbusters is back and forms a key part of Sony Pictures Consumer Products’ presence at Licensing Expo. LSB fires up Ecto-1 and takes a closer look. Right: “So many people have fond memories of Ghostbusters,” says SPCP’s Mark Caplan.

super engaged with the brand.” Mark and his team have been working closely with Rocket Licensing in the UK on Ghostbusters and programmes have been secured across major retail partners, including Hamleys, Asda, Harrods, Tesco, Primark and C&A. Unsurprisingly, Ghostbusters – and the iconic

Vegas highlights A host of exciting properties will be lining up alongside Ghostbusters on the SPCP booth at Licensing Expo. New on the horizon is Dark Tower, based on Stephen King’s successful book franchise; the fully computer animated Smurfs: The Lost Village (in time for Easter 2017); plus the new, as yet untitled, Emoji movie (summer 2017). Other Sony Pictures’ releases include Underworld: Blood Wars and a new animated TV series based on the Hotel Transylvania franchise. Rounding it out is the classic portfolio featuring Ghostbusters Classic, The Fifth Element, Easy Rider and Talladega Nights among others. Booth 0214 Ecto-1 – will form a key part of SPCP’s presence at Licensing Expo, a show which Mark describes as “extremely important”. “It is a way to show off our franchises in the best light possible. In person. On a big screen,” he says. “We like to make a big splash as we feel we have franchises that are worthy of attention. How many people at LExpo get to sell properties that are often referred to as legendary like Ghostbusters?”





Stories have always been at the heart of Penguin, but now we tell those stories in new and exciting ways. Penguin Ventures brings together our licensing, consumer products, TV production and live event strategies to find brilliant new ways to tell the world’s favourite stories. For licensing and contact information regarding all properties contact:

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Guiding lights The Retail Mentoring Programme has become a staple of the Brand Licensing Europe offering, growing steadily year on year, along with the general retail attendance at the show. LSB catches up with the BLE team to find out more and asks two of this year’s retailers why it’s so important for them to be involved.


rand Licensing Europe’s Retail Mentoring Programme started out back in 2010 with the support of two retailers – Sainsbury’s and Mothercare. Now, seven years on, the trade show has worked with nearly 200 delegates from over 20 separate retail organisations. And 2016 is shaping up to be the most successful year yet. Notably, having been focused on the apparel sector in previous years, this time round the programme is reaching out to – and being picked up by – more product categories than ever before. These sectors include bedding, cycle and outdoor leisure, dining and tabletop, health and beauty, publishing, papershop and stationery, toys and games. New job functions, such as merchandising and design, are also showing increased interest. So far, nine retailers are on board – Argos, Blackpool Pleasure Beach, Claire’s Accessories, Halfords, I Love Fancy Dress, Marks & Spencer, Matalan, Sainsbury’s and The Entertainer. Two of these – Halfords and The Entertainer – are brand new, while M&S is returning to the programme. At time of press, there are nearly 50 retail delegates involved. Jessica Blue, senior vice president, licensing at UBM, explains to LSB: “Through the Retail Mentoring Programme, it is our intention to help

Above and bottom: Just some of the participants of last year’s Retail Mentoring Programme participants, with Keith Pashley (second left) who manages the initiative, at the 2015 Licensing Awards Product Judging.

junior buyers and those with perhaps less experience of the licensing industry to both make more informed licensing decisions and to consider licensing opportunities from across the whole industry. “Understandably, for buyers and retailers new to the industry, licensing can be confusing and complex. There is constant pressure to find the right partners while keeping on top of trends, and therefore it’s vital to choose the right licences in a vast and ever-changing marketplace.” Marks & Spencer first became involved with the programme in 2014 and is returning this year. Pippa Smith, childrenswear licensed character coordinator at the retailer, explains: “We found the programme really insightful and useful as an introduction into licensing, but as teams change and evolve we now have some new colleagues that would find this course very beneficial.



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Left and clockwise: M&S’ Pippa Smith says the programme gives retailers the tools to better understand the licensing industry, helping to build a strategy they can follow as a company.

“The buyer’s top tips was a favourite of mine” We catch up with Pippa Smith, childrenswear licensed character coordinator at Marks & Spencer, to find out why the Retail Mentoring Programme is so important. What benefits did you feel you gained from being involved with the programme before? The benefits gained included understanding the various terminology and what exactly these mean, the jobs roles within licensing from the licensor point of view and the licensees, and getting to meet some key guest speakers whom had a wealth of knowledge and understanding of the industry. The ‘Buyer’s Top Tips’ was a particular favourite of mine.

“I really enjoyed hearing from the key guest speakers. There was a session from a retailer which I found most useful when it comes to filtering through the vast amounts of licences available, and trying to analyse what will be best for your customer.” The six-month programme sees the delegates attend workshops, seminars, the LIMA Licensing Essentials Course and also take part in the judging day for The Licensing Awards. It all culminates with a visit to BLE in October, where the theory is then put into practice.

What are you hoping to gain from being involved again this year? This year the programme has been opened out to other areas of the business, so we are keen to have a representative from men’s, women’s, kids’, beauty and home at this year’s event, including buying, merchandising and design. By giving our colleagues the necessary tools to better understand the licensing industry, we hope to build one key strategy that we can follow as a company, with the customer at the centre of all that we do.

Jessica continues: “Participants tell us that one of the highlights for them is the chance to shadow ‘licensing mentors’ in their offices, and really get to grips with the industry from a licensor’s perspective. We have also been told that just being able to understand the licensing process and terminology is a major stepping stone, as well as learning about which magazines to read and websites to watch.” M&S’ Pippa concurs: “By signing up to the various licensing emails, I am regularly in the loop with all of the latest licensing news and have a

















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good understanding of what is the hottest thing of the moment. “But one of the most valuable learnings is the importance of networking. By speaking to other professionals within the licensing industry you can understand what is working for other licensees and retailers, and what is not. This in turn has helped me to focus our strategy at M&S and also to plan my diary for licensors to visit at Vegas and BLE.” The programme is also beneficial to licensors, too, enabling them to build relationships with some of Europe’s major retailers first-hand.

Jessica adds: “Those retailers who were bold enough to jump in at the start are still with us, and those junior buyers now hold influential roles. Our licensors have been working with them at every stage of their careers.” The number of retailers attending BLE has risen steadily over the years, with 2015 seeing a year on year retail increase of 19%. The success of the Retail Mentoring Programme serves to underline the retailers’ commitment to – and need to better understand - the sector, so don’t be surprised to see this percentage remaining on an upwards trajectory.

Left and clockwise: Danni Slater from Halfords says the team is putting more focus into its licensed goods strategy thanks to BLE.

“BLE helped us make new connections” Halfords’ assistant buyer Danni Slater explains why the retailer has signed up to the programme for the first time. Why has Halfords decided to sign up for the Retail Mentoring Programme? We have had great success with our licensed products in the past, but in seeing such great potential at BLE we as a team are putting more focus onto our licensed goods strategy. There will be four of us involved in the Retailing Mentoring Programme – all from different buying teams. What are you hoping to gain from being involved? For us, this year is all about ensuring we are equipped to offer even stronger and more competitive licensed ranges,

which will appeal to our existing customer base and to new customers too. Have you attended BLE previously? How valuable was it for you? Yes we attended BLE last year for the first time; it was a great day for us and helped us make new connections with potential licensors. The only thing we were missing out on was time. We definitely want to stay for more than one day to really make the most of it.



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In conversation with... stephen gould

Hamm ersmit heroes h

If CPLG has been rather quiet on the press front recently, that’s because it’s been busy, nurturing back catalogue gems as varied as Dirty Dancing, Star Trek and Reservoir Dogs, celebrating England’s 6 Nations success and masterminding the relaunch of the Teletubbies into retail, among other things. And that’s before we talk about a major push on corporate brands. LSB manages to grab an audience with UK md Stephen Gould to find out more.


t’s fair to say that CPLG is rather busy at the moment. The agent is currently celebrating its 42nd year and heading for record revenues this financial year. Since its acquisition by DHX Media back in 2012 – CPLG was originally the licensing arm of Cookie Jar Above: “I don’t know if CPLG has ever really been Entertainment – the company in as strong a position as has undergone a number of this before,” says UK md, Stephen Gould. evolutionary changes, but its portfolio is broader and stronger than ever. Former HIT Entertainment boss, Peter Byrne became ceo in March 2013, and in June 2014, Stephen Gould was officially confirmed as managing director of CPLG UK. And this is a role which he is clearly relishing when LSB meets him at the company’s Hammersmith HQ. “I see myself as a general practitioner,” he jests, “and I’m overseeing an exemplary group of

Corporate choices Corporate brands is a major new focus and growth area for CPLG. It already boasts a strong relationship with Cherokee Global Brands and is looking to build on the DTRs secured with Sports Direct for the Tony Hawk and Tour de France brands.



specialist surgeons. We have fantastic people here at CPLG, they are all specialists in their chosen field and have impeccable connections and a wealth of industry experience and knowledge. The collaborative nature of what we do daily at CPLG really is very special.” Above: Care The relationship with Bears apparel from Paul Dennicci. DHX has also opened a Below: CPLG’s number of new doors for partnership with RFU has been renewed for a CPLG. DHX Media is further five years. currently one of the world’s fastest growing media companies and the world’s largest independent children’s content provider, and CPLG now represents a growing and important significance in its total annual turnover. However, it was following its acquisition of Ragdoll Worldwide in September 2013, and the establishment of DHX Brands that the


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In conversation with... stephen gould

Screen time Paramount, Lionsgate and CBS all have packed back catalogues, as well as the new movies coming through. LSB highlights a few below: Paramount – Baywatch: The Movie, Sherlock Gnomes, Amusement Park, Breakfast at Tiffany’s, Fin CBS – Star Trek 50th anniversary, Penny Dreadful, Cheers, CSI Lionsgate – The Hunger Games, Dirty Dancing (30th anniversary in 2017), Reservoir Dogs (25th anniversary in 2017) Right: Dirty Dancing celebrates its 30th anniversary next year.

true power of the union started to come through. “In the Night Garden is consistently performing well, and has now reclaimed the number four preschool brand position in the UK,” Stephen begins. “Teletubbies needs no introduction and the interest from both licensees and retail has been nothing short of phenomenal. The UK is the lead territory worldwide and next year you will really start to see the licensing and merchandising programme ramp up. The DHX Media and Ragdoll Productions co-production Twirlywoos is also doing particularly well, and then there are a few others that haven’t been announced yet.” The input from DHX alone is both exciting and tangible, but CPLG also represents the major movie studios of CBS, Lionsgate and Paramount, including the back catalogues which are, quite frankly, staggering in terms of licensing potential. Away from Hollywood, and the relationship with Sesame Workshop also remains consistently strong and work continues on both Sesame Street and its preschool coproduction with the BBC, The Furchester Hotel. The popularity of both Elmo and the Cookie Monster shows no sign of waning, Right: Key activity is planned around Care Bears going forward

with much commercial interest now coming from media agencies with clients such as BMW and global product brands such as Puma. The diversity in CPLG’s entertainment portfolio is clear, as Stephen rattles through just some of the brands he’s excited about – the delightful resurgence of Care Bears, Space Invaders transcending into popular culture with high-end ‘halo’ programmes, a dust down for the ubiquitous Pink Panther, the introduction of a brand new preschool show for girls to be unveiled at Licensing Expo and Star Trek turning 50 years old this summer. And they’re just the ones he can talk about. Within the sports arm, the 18-year partnership with the RFU has just been renewed for a further five years, and a raft of new opportunities have opened up for England Rugby following the Grand Slam win at the RBS 6 Nations. “We don’t necessarily see the RFU as just a sports Left: Space Invaders has brand now – we see it also as some high-end ‘halo’ programmes planned. Above: The popularity of a lifestyle brand with a Elmo shows no sign of legacy component in terms waning. of the over-arching operational remit that drives the RFU from strength to strength,” Stephen confirms. There are exciting plans afoot for the St Andrews Links brand, too, while Stephen says that both West Ham and Crystal Palace are consistently stable and evocative brands to work on. It’s a very positive camp at CPLG at the moment, but one thing Stephen would like to procure is a brand which is exclusive to the UK office. “We want to find a property that is unique to the UK, but also that the UK is simply ravenous for… and we think we’ve got it,” he teases. “I don’t know if CPLG has ever really been in as strong a position as this before. We’re still a local, nimble, agile, friendly agency… but we’ve definitely also got impact, reach and credible leverage when and where required.”



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Property focus

Inset: Sales of the Tsum Tsum plush from Posh Paws are showing no signs of slowing, with new characters being regularly released.

Tsum-thing special The licensing community has long known how to spot a craze and get the best out of it, and currently there’s a lot of craziness about Disney’s Tsum Tsum collectables. Retailers seemingly can’t get enough of the cute stackable versions of some of the best-known characters in the world, and the growing cross category appeal is adding to its strength. LSB finds out more.


his summer, one of the big watchwords at retail is ‘stack-ability’ thanks to the arrival of Disney’s Tsum

Tsum. The collectable craze from Japan has exploded onto UK retail shelves, and those licensees who spotted it early are currently reaping the benefits. One of these licensees is Posh Paws, which is enjoying “exceptional” sales of the plush line, as group brand manager Lauren Shipman explains to LSB. “Both the Tsum Tsum app and mini plush were an instant success in Japan. The plush was a sudden craze; we’re not talking just a few hundreds of thousands of pieces sold, we’re talking millions of plush sold in nine months.” Lauren continues: “Our Tsum Tsum plush is performing exceptionally well, with an overwhelming two million pieces and counting sold in under 10 months, since the original launch in Clintons’ stores. The brand is now



listed across supermarkets, mass market toy specialists, independents and online retail.” Lauren admits that not all Japanese crazes always translate overseas and there was some nervousness, but Tsum Tsum shows no signs of slowing down. Luke Hillier, chief operating officer at Click Distribution, tells LSB that the company was tracking Tsum Tsum in Japan for 18 months before it launched in the UK and US. “First time we saw it, it really captured our attention,” he comments. “The artwork is incredible and the fact that it is a highly collectable licence and product was a perfect fit for us.” Click distributes the Zuru range of minifigures in the UK – which Luke says is certainly one of its star performers this year – as well as the Panini sticker collection and bags from Trademark. “The range for the tail end of the year really does

Below: Posh Paw’s Lauren Shipman says over 10 million plush pieces have been sold, and counting.

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Tsum Tsum: Need to know The name of the range of collectable stuffed toys is derived from the Japanese verb ‘tsumu’, meaning ‘to stack’, as the toys are designed to stack on top of each other, forming a pyramid shape. First released in Japan back in 2013, they were originally a tie in to an arcade and mobile game developed by Konami and Line Corporation, according to Wikipedia. There are three sizes – mini, medium and large – and a range of licensees, including Posh Paws, Blueprint, DNC, Sambro, DKL and Jakks Pacific among others. The Disney Store has a Tsum Tsum Tuesday programme, which sees new collections available on the first and third Tuesday of every month. The latest instalment – inspired by Star Wars: The Force Awakens – hits stores and online in the US and Europe from June 21. Left: Posh Paws adds new characters regularly to the Tsum Tsum plush collection.

look fantastic,” he says. “We have new waves from Zuru coming in for autumn/winter and Jakks has a range of figures coming in the summer which look incredible. I know their range is performing extremely well in the US, and hopefully that will continue in this market.” The strategy with the plush, meanwhile, is to introduce new characters each month, keeping customers coming back for more and ensuring there is not surplus stock for characters that have been already purchased leftover at retail. Upcoming launches from Right and below: Blueprint’s Lisa Shand says Posh Paws include Finding the company has further Dory, Jungle Book, Lilo & gift lines in development for the autumn. Stitch, Aladdin, Nightmare Before Christmas, Monsters, Inc, Beauty and the Beast and Moana. “We have also just launched our first Star Wars Tsum Tsum plushies and will have another Star Wars character release in September,” adds Lauren. The Tsum Tsum success story isn’t just confined to the toy category, either. Blueprint Collections has seen strong sales for its novelty ballpen and pick up lines such as erasers, stickers and sticky notes, while ringbinders, pencil cases and notebooks are

popular for back to school. “We have some more gift lines in development, such as money boxes and plush stackable pencil cases for autumn,” explains Blueprint md Lisa Shand. “The whole collection will then be updated for spring 2017. Kids seem to love the collectability and the amount of different characters we have used. Everyone has a personal Disney favourite and we have made sure that the best rated Above: The Zuru characters have been used. There range of minifigures is one of Click are so many characters that Distribution’s star performers this year. haven’t been released yet.” And therein lies the secret to success for a collectable brand – the more characters there are, the better and characters are something that Disney has in abundance. “Everyone knows the characters, from young children to adults,” says Click’s Luke. “It has a broad audience and consumer base, plus the collectability of the products is key for repeat purchases.” Posh Paws’ Lauren adds: “At the moment Tsum Tsum shows no signs of slowing down, we have increasing demand from our retailer base and stores are securing their stock early. We also have a strong line-up planned for 2017 that will continue to capture the heart of the Tsum Tsum fan base. Also, with the introduction of Star Wars Tsum Tsum, this can only bolster the strength of the brand and indeed the craze.” The cross-category presence for Tsum Tsum is certainly building at retail, and as we approach the Christmas period, sales are likely to increase even further as the price point makes them perfect for stocking fillers and Secret Santa presents. It seems that the phrase ‘stack ‘em high’ as never been more positive. LICENSING SOURCE BOOK EUROPE 2016


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Theme Parks & Attractions

Licensed To Thrill Theme parks remain a staple of British holidays and treat days - over recent years a growing number have added dedicated branded zones, working with licensors to create attractions, rides and experiences to forge even deeper connections with the consumer. LSB collects its wristbands and heads through the gates to find out more.


This kind of experiential activity is “extremely ummer season has already begun for the valuable” says Nickelodeon’s svp of recreation and UK’s theme parks and, once the long school business development, Gerald Raines. “These live holidays kick in, the likes of Thorpe Park, experiences allow us to connect with the Blackpool Pleasure Beach and Chessington World consumer in a way that we cannot on television,” of Adventures among others are some of the he explains. “The consumer is afforded an most popular destinations for family days out. opportunity to create a lasting memory with our For licensors, too, theme parks, live events and brands, thereby making an emotional connection.” attractions have become an increasingly Nickelodeon Land opened in spring 2011 at important part of the brand building mix. A Blackpool Pleasure Beach, becoming the first Nick growing number of big name brands are investing attraction in the UK. Gerald explains: in dedicated zones, with the aim of Top: Peppa Pig World has helped put forging an even deeper connection Paulton’s Park on the map, with visitor “The management were looking for numbers rising sharply since it opened an IP to integrate within their park with the consumer. in March 2011. Below: Thomas Land at Drayton Manor that would appeal to families and add increased in size by 40% last year, spark to a part of the park that was in adding new rides and Sodor Airport. need of upgrading. “They saw our Nickland at Movie Park Germany and heard about what it did for that park and its attendance numbers and took immediate interest in our brand.” Down in Hampshire, Peppa Pig World has helped to put Paulton’s Park on the map – the popular attraction launched in March 2011 and visitor numbers to the park have since risen sharply and remained consistently high. Ami Dieckman, head of international licensing at eOne, tells LSB:



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Theme Parks & Attractions

Middle Eastern promise The dedicated Cartoon Network Zone at IMG Worlds of Adventure in Dubai will open its doors on Monday August 15 this year. Brands such as Ben 10, Adventure Time and The Powerpuff Girls will be brought to life in a series of rides and entertainment initiatives. The move, believes Johanne Broadfield, vp EMEA at Cartoon Network Enterprises, will further build on the channel’s already strong position in the Middle East. “Throughout the process, IMG has matched our passion and ambition to bring Cartoon Network’s iconic brands to life – and the attraction is a significant milestone in our strategy to deliver more immersive fan experiences for kids and families,” Johanne says. Fans will be able to check out Ben 10 5D: Hero Time (which will immerse audiences in a real-life battle with Ben and Rook in a 5D multi-sensory theatre experience); ride with Blossom, Bubbles and Buttercup in The Powerpuff Girls: Mojo Jojo’s Robot Rampage; enjoy an Adventure Time themed scenic ride on The Ride of Ooo with Finn and Jake; and take part in an interactive remote game in The Amazing Ride of Gumball. In addition, the zone will also feature a line-up of branded restaurants and retail locations, including the world’s largest Ben 10 retail store.

“Attractions give fans a unique opportunity to step into Peppa’s world and actually experience the adventures that have been enjoyed on television. “It takes the brand to a different dimension and gives it a tangible, physical presence, which in turn drives longevity. We’ve found globally, that the real life experience of a day out engaging with Peppa’s ‘world’ – whether that’s in a theme park, theatre or shopping mall – serves as an excellent way of strengthening fan loyalty and driving back interest in the TV show and merchandise.” For Paulton’s Park, the success of Peppa Pig World has enabled it to continue investing strongly in the overall development of the park itself. “It is absolutely the unique and exclusive nature of Peppa Pig World that has been central to this success, combined with a strong belief in the product which has provided the confidence to continue to market the attraction on national platforms,” says Rob Griffiths, head of marketing at Paulton’s Park. Drayton Manor has also enjoyed first hand experience of the pulling power a

Above: The Powerpuff Girls will be one of the brands featured as part of the Cartoon Network Zone.

strong preschool brand can have - in March 2008, the Staffordshire theme park, resort and zoo officially opened Thomas Land. Such is its success, that April 2015 saw the attraction increase in size by 40% with a £2.5 million expansion, adding a host of new rides, plus Sodor Airport. Thomas Land is now 3,200 square metres bigger and rider capacity has surged by 23% to 5,130 people per hour. “Live events and attractions extend the brand experience like no other touchpoint can,” Julie Freeland, senior director global live events & attractions at Mattel, tells LSB. “The attraction needs to remain true to the brand. It’s essential to have a good partnership with all of our licensees that create and operate the attraction, so we can work together to bring the magic of the brand to life.” Thomas & Friends is also a key part of Mattel Play Liverpool, which opened in March 2016 and is the first branded attraction of its kind in Europe. Above left: The Avatar Airbender is just one of the attractions at Nickelodeon Land in Blackpool Pleasure Beach. Above: It was important the IP mix at CBeebies Land reflected the channel itself.


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Theme Parks & Attractions

Described by Julie as an ‘interactive themed eduplay attraction’, Mattel Play also features Bob the Builder and Fireman Sam, with Mattel anticipating 100,000 visitors annually. “We do plan to open additional locations throughout the region; stay tuned for details,” hints Julie. Repeating the success of UK-based attractions overseas is the next logical step for many brand owners. Mat Way, BBC Worldwide’s commercial director of live events, says there is a focus for location-based attractions in the Asian market, given the increasing number of new mixed use developments. Meanwhile, eOne opened Il Mondo di Peppa Pig at Italy’s Leolandia amusement park in March 2015, providing an immersive experience where kids can explore lifesize replicas of the sets in the show. “The opening drew big crowds and saw visitor numbers surge 40% on the previous year,” says Ami. “Leolandia has plans to add new Peppa Pig attractions to the park beyond 2016.” While a brand clearly needs to be big enough to guarantee a solid return on the investment, themed attractions have offered licensors yet another way to extend consumers’ enjoyment – and connection – to their properties. They also give us another reason to wish it was summer allyear round.

BBC’s brace BBC Worldwide currently has two fixed attractions in the UK – the Doctor Who Experience and CBeebies Land, which is based in Alton Towers. As the only permanent attraction dedicated to the show in the world, the Doctor Who Experience serves as something of a pilgrimage for fans of the Time Lord. It opened its doors at London’s Olympia in 2010-2011, and since 2012 has been based at its purpose built home in Port Teigr, Cardiff Bay. CBeebies Land, meanwhile, houses some of the channel’s most loved brands including Something Special, In the Night Garden, Tree Fu Tom and Mr Bloom’s Nursery, boasting rides, immersive play sections, live experiences and character appearances. “Live events and attractions give us a more meaningful way to interact with the brand and extend fans enjoyment,” says Mat Way, commercial director of live events at BBC Worldwide. “For CBeebies Land, the IP mix needed to reflect the channel, the demographics and the range of emotions we wanted visitors to feel. We’ve been delighted by the way CBeebies has been brought to life at one of Britain’s best loved theme park resorts.” Mat points out that attractions also give fans the chance to buy bespoke products that aren’t available in mainstream retail. Notably, the shop at the Doctor Who Experience is the only retail space in the UK which is dedicated to brand, meaning it is in a unique position to sell a number of exclusives. Above: The Doctor Who Experience is the only retail space in the UK which is dedicated to the brand.

Spell bound The Wizarding World of Harry Potter officially opened at Universal Studios Hollywood on April 7. More than five years in the making, the land claims to be faithful to the visual landscape of the fiction and films, including Hogwarts castle, which serves as its iconic focal point. Billed as a ‘multi-dimensional thrill ride’, Harry Potter and the Forbidden Journey sees guests sport Quidditch-inspired 3D goggles to venture through journeys experienced by Harry and his friends, while Flight of the Hippogriff is Universal Studios Hollywood’s first outdoor roller coaster. Authentic food and drinks are also served at locations such as the Hog’s Head pub, while there are eight retail venues including Ollivanders, Zonko’s Joke Shop and Gladrags Wizardwear. Mayor of LA, Eric Garcetti, says: “In Los Angeles, tourism is surging. The Wizarding World of Harry Potter at Universal Studios Hollywood is monumental in expanding our city’s global reach.” Right: Hogwarts castle serves as a focal point at the new Wizarding World of Harry Potter.



B&LLA TL Advert A5_new_B&LLA TL ad 280x216 26/05/2016 11:50 Page 1

The only awards dedicated to rewarding brand and lifestyle licensing

A huge thank you to everyone who was involved in ensuring that the inaugural B&LLAs were such a success!



Now‌the focus is on making the 2017 awards programme even better!! The B&LLAs online entry forms will go live by early November The 2017 winners will be unveiled on Thursday 27 April 2017 at a lavish afternoon event at The Dorchester, Park Lane, London The B&LLAs bring together retailers, licensees, brand owners and representatives to celebrate excellence in brand and lifestyle licensing.

For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using or calling +44 (0)1183 340085.

For information on sponsorship or any other enquiries please contact: Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 These awards are free to enter. The entering process is online and will be open 1 Nov 2017 (accessed via the website) and will close 17 Feb 2017 Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W:

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B&llas caught on camera

A ‘Brands New’ Event Inset: All of the winners of the B&LLAs 2016 took to the stage of The Dorchester as a fitting culmination of the successful inaugural event.

The very first Brand and Lifestyle Licensing Awards (now known by their friendly moniker of ‘the Bellas’), were presented at a lavish event attended by 350 brand owners, retailers and licensees at The Dorchester on April 20. “Through the Bellas, true justice can be done to the innovation, collaborations and consumer-engagement that brand licensing is increasingly achieving,” said Jakki Brown, joint md of Max Publishing, owner of the B&LLAs (and LSB) in her welcome speech. LSB shares a flavour of the inaugural awards event.

Left: A specially created trophy was designed for the B&LLAs, presented at the awards ceremony on April 20. Right: Hugh Dennis was an ideal choice to host the awards, as prior to becoming a comedian and actor, he was a brand manager for many well known FMCG brands.



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B&llas caught on camera

Above: At this point at the champagne reception the Argos and Cherokee teams didn’t know they would have something to celebrate – as they won an award! (left-right) Sarah Franklin, Steph Hayward, Jacqui Wakefield and Lucy Herrick. Right: Having toured recently with Madness, worked with the Lightning Seeds and The Verve’s Richard Ascroft, The Sorrento Quartet ‘pulled some strings’ to be able to play both in the champagne reception and during lunch at the B&LLAs. Far left: There were lots of happy, shiny people there, including on the BLE table (headline sponsor of the event), (Left-right) Keith Pashley, Sam Phillips and Rhiannon Stubbs. Left: Just before lunch was served, Red or Dead cofounder Wayne Hemingway enthralled the audience with a candid and humorous speech about the life and times of this plucky brand expert. Below left: The ‘voice of the Lottery’ Alan Dedicoat was on site at the B&LLAs to provide live voice overs when the award winners were announced.

Above: (Left-right) Start Licensing’s md Ian Downes with Beams’ senior marketing and licensing manager Emma Coote and Honeycombe Projects/Monty Bojangles’ directors Andrew Newland and Pamela Bateman. Below: Primark’s Steph Strike (left) with CPLG’s Gemma Witts.

Above: Caroline Mickler, founder of the eponymous company with Damian Hopkins (ceo of Select Licensing). Right: As well as a stylish keepsake awards brochure and an official Dorchester pen, Chupa Chups added some fun to the tables, sponsoring the placecards as well as the menu (which included a lollipop for later!).



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Below: It was a great afternoon for Boots’ Joanna Selby (centre) as she took a trophy back to Nottingham HQ Enjoying the reception with (left) Kate Sharrock and Nicola Wildey.

Above: LIMA UK’s md Kelvyn Gardner did the honours of drawing the raffle which raised £4,350 for The Light Fund. Above right: The star raffle prize was a rare sapphire, worth around £1,000, donated by (left) Russell Dever, md of Those Licensing People and won by (right) Neil Harrington, md of Go Entertain.

Above left: (Left-right) UKG’s marketing director Ceri Stirland with RHS’ Shereen Llewellin and Cathy Snow. Left: In the welcome speech, Max Publishing’s MDs Jakki Brown and Ian Hyder thanked the whole industry for all the support given to the B&LLAs. Above right: Happy Jackson co creators (far left) Heather Flynn and Giles Andreae (far right) with Wild and Wolf’s Matt Thomas and Marlene Dixon. Right: (leftright) The RFU’s Jane Barron and Andy Ward with Pam Harper.

Left: It was a Ladybird Books afternoon for ‘grown-ups’! (Right-left) Susan Bolsover (Penguin), Daniel Prince (Danilo) Penguin’s Damien Treece, Melissa Minty and Ronnie Fairweather with Trevor Jones (Danilo) and David Scott (Rainbow Productions). Above: Octane 5’s Denise Penn (bottom right) with (clockwise) Charlotte Wheeler (Arsenal FC), Chris Taday (Licensing Link), Melissa Minty (Penguin), Jenny Goodwin (Octane 5), John Allwoo (The FA), Trudi Bishop (Cartamundi), Matt Glynn (The FA) and Alexis Venn (Iconic Images). Above right: (left-right) M&Co’s Lucy McLaren and Julia Redman with Fashion UK’s Jon Law and Laura Clowes.



B&LLA LSB Winner pages 2016_muk_Layout 1 26/05/2016 10:23 Page 74

Best Licensed Brand Fashion Accessories or Lifestyle Product or Range SPONSORED BY

Open to: All licensed brand fashion accessories or lifestyle products or ranges (including eyewear, luggage, watches, handbags, jewellery, footwear and headwear) that were launched into retail January 1 2015-December 31 2015.

2016 WINNER Off the cuff: “I am delighted to accept the award on behalf of the whole licensing team at Coca Cola.” - Louise King, Coca-Cola

Coca-Cola Sophia Webster Collection from Sophia Webster Above: (Left-right) Steve Manners, executive vice president of CPLG, sponsor of this award category presented the trophy to Coca-Cola’s licensing co-ordinator Louise King and Lisa Shapiro, managing director of TLC.

Other finalists:

Above: A triumphant Louise King.

The Smiley x Anya Hindmarch Collection (Anya Hindmarch) l Innocent Little Hats Go Big (Oliver Bonas) l Pantone Personalised Photobooks ( l Ted Baker Cascading Floral Luggage Collection (Pelham Leather Goods) l V&A Clarks Collection (Clarks).


Best Licensed Brand Health & Beauty Product or Range Open to: All licensed brand health & beauty products (including fragrance, bath and body, cosmetics, personal care items and vitamins) that were launched into retail January 1 2015December 31 2015.


Off the cuff: “It’s a great way to be able to celebrate our brand.” - Emmanuel Veron, Omega Pharma

Men's Health Vitamins & Minerals Range Above: (centre) John Atkinson, managing director of JCB (sponsor of this award category) presented the trophy to Omega Pharma’s (right) Cornelia Honigfort, senior international brand manager, (left) global head of category Emmanuel Veron and Golden Goose’s managing director Adam Bass.

from Omega Pharma

Other finalists: Happy Jackson Gift 2015 for Boots (H&A) l Humble Bath and Beauty Range (Broadoak Toiletries) l Jelly Belly Lip and Nail Range (Amber House) l Kellogg’s Vintage Range (MAD Beauty) l Ted Baker Sugar Sweet Bath and Body Collection for Boots (KMI Brands).



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Best Licensed Brand Adult Apparel Product or Range Open to: All licensed brand adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into retail January 1 2015December 31 2015.


2016 WINNER Off the cuff: “Fantastic & delighted to have won!” Katya Maschenko, Hobbs

Right: All smiles from Hobbs’ Katya Maschenko. Jenny Smyth.

Historic Royal Palaces Hobbs' Collection No. 5 from from Hobbs

Other finalists: Claudia Schiffer Collection (TSE) l Coca Cola Ashley Williams Collection (Ashley Williams) l Jeep 2015 Collection (FCA US) l V&A Oasis Collection (Oasis) l Wall’s Ice Cream x ASOS Summer Fashion Collection (ASOS)

Above: (Far left) Angela Farrugia, group managing director of TLC, sponsor of this award category presented the trophy to (left-right) Hobbs’ buyer Ashley Lister, senior womenswear designer Katya Maschenko and Historic Royal Palaces Enterprises’ business development manager Emma Saunders and licensing executive Jenny Smyth.

Best Licensed Brand Gifting Product or Range


Open to: All licensed brand gifting products or ranges (including novelty gifts, gift-packaged ceramics, composite comestible gift packs, greeting cards, calendars, wrappings, bought with the intention of being given to another) that were launched into retail January 1 2015-December 31 2015.


Off the cuff: “When we have been talking to buyers about the range, they are really getting it, so we are really excited and pleased.” - Aoife Harrington, Newbridge

Guinness Giftware Collection from Newbridge Silverware

Other finalists: Happy Jackson Gift Collection (Wild & Wolf) l Jamie Oliver Gift Range for Debenhams (Merison) l Kellogg’s Vintage Gift Range (Kimm & Miller) l The National Gallery Needlecraft Kits (DMC Creative World) l Science Museum Giftware Range (Wow! Stuff).

Above: (left) Martin Lowde, ceo and founder of Brands with Influence, sponsor of this award category presented the trophy to Aoife Harrington, designer of Newbridge.



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Best Licensed Brand Food or Beverage Product or Range SPONSORED BY

Open to: All licensed brand food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) that were launched into retail January 1 2015-December 31 2015.


Magnum Chocolates Above: (second right) Those Licensing People’s managing director, Russell Neale Anthony Dever, award category sponsor presented the trophy to (left-right) Kinnerton Confectionery’s marketing director Rachel Wyatt, Unilever’s global licensing director Julie McCleave, Emma Perrett, senior innovation manager of Kinnerton and Jamie Brook, global assistant brand manager – Magnum.

from Kinnerton Confectionery

Other finalists: Animal Planet Multi-Pack Lollipops (Chupa Chups) l Guinness Burt’s Potato Chips (Burts Potato Chips) l Jammie Dodgers Celebration Cake (Finsbury Foods Group) l Magnum Chocolates (Kinnerton Confectionery) l Magnum Chocolates (Kinnerton Confectionery) l Sharwood’s Takeaway Range (Kerry Foods).


Off the cuff: “A fantastic result and shows the team’s hard work with our collaboration with Unilever.” - Emma Perrett, Kinnerton Confectionery

Best Licensed Brand Home or Garden Product or Range Open to: All licensed brand home, garden or car products or ranges (including furniture, soft furnishings, bedding, home décor items, wall art, garden furniture, car accessories, kitchen textiles and non-electrical housewares) that were launched into retail January 1 2015-December 31 2015.


Off the cuff: “This has been a very successful collaboration and there is more to come from us. We are delighted to win this award.” - Phil Atherton, Portmeirion Group

Ted Baker The Fine Collection - Rosie Lee Above: (left) Richard Pink, managing director of Pinkey Consulting which represents Pringles (sponsor of this award category) presented the trophy to Phil Atherton, group sales and marketing director of Portmeirion Group.

from Portmeirion Group

Other finalists: Chupa Chups Car Air Fresheners (151 Products) l Designer’s Guild Amrapali Range (Ulster Weavers) l Ted Baker ‘in Bed with Ted’ Bedding Collection (Ashley Wilde) l Volkswagen Wallpaper Collection (SHH Interiors) l William Morris Gallery Strawberry Thief Collection from Briers.



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Best Licensed Brand Children’s Product or Range Open to: All licensed brand products or ranges aimed specifically at children (including apparel, accessories, toy, games, publishing, furniture and home décor items) that were launched into retail January 1 2015-December 31 2015.


2016 WINNER Off the cuff: “This is all about the people – the people at Cherokee and the people at Argos. We are blown away.” Henry Stupp, Cherokee Global Brands

Cherokee Apparel from Argos

Above: It was a full stage! (Third from left) Start Licensing’s director, Ian Downes, sponsor of this award category presented the trophy to: (left-right) Lucy Herrick, Argos buyers’ admin assistant; Steph Hayward, buyer Cherokee; Sarah Franklin, Argos’ head of Clothing; Cherokee Global Brands’ ceo Henry Stupp and account manager UK and Europe Jacqui Wakefield.

Above: It was a happy afternoon for the Argos and Cherokee team.

Other finalists: The Makery Kids Craft Kits (Wild & Wolf) l My First JCB Children’s Furniture Range (Kidsaw) l Natural History Museum Range for M&Co (Fashions UK) l Roald Dahl Stationery (Portico Designs) l Science Museum Anti Gravity Magnetic Levitation (Great Gizmos).

Best Licensed Brand Consumer Electronics or Electricals Product or Range


Open to: All licensed brand consumer electronics or electrical products (including items for the home, car or office, personal or business use) that were launched into retail January 1 2015December 31 2015.

2016 WINNER Off the cuff: “This is excellent – JCB is a long established brand and it’s great to be recognised.” - John Atkinson, JCB

Right: John Atkinson, managing director of JCB proudly takes the trophy back to the table.

JCB Trade Tools from GreatStar from GreatStar for The Kingfisher Group

Other finalists: Energizer Lithium Polymer Jump Starters (Custom Accessories) l EXTREME Audio #Tunedforlife (Otone Audio) l The Official Fifty Shades of Grey Weekend Collection (Lovehoney) l VW Rechargeable Bluetooth Speaker (Blue Sky Design) l VW Remote Control Micro Bus (Bladez Toyz).

Above: (left to right) Adam Bass, director of Golden Goose, sponsor of this award category presented the trophy to JCB’s licensing and merchandise manager Paul Tudor; John Atkinson, managing director of JCB; GreatStar’s sales and marketing manager Tom Milnthorpe and director of sales Scot Harrison.



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Best High Street Fashion Licensed Brand Retailer Execution SPONSORED BY

Open to: All fashion retailers with a presence in the UK who have shown a commitment to (either for a specific activity or ongoing) retailing brand licensed merchandise in the period 1 January 2015-31 December 2015. The activity could be either bricks & mortar and/or online.

2016 WINNER Off the cuff: “We are ecstatic! It was an absolute privilege to work with the V&A – a great award to win!” - Hash Ladha, Oasis

Oasis Right: Oasis’ Aoife McCormick is delighted to have her hands on a trophy!

Above: As category sponsor, Beanstalk’s managing director, Europe and Asia Pacific, Lisa Reiner (left) presented the trophy to Oasis’ chief operating officer Hash Ladha and senior brand design manager, Aoife McCormick.

Other finalists: ASOS l Hobbs l Lipsy l Next l Primark l Shop Direct/ l Top Shop


Best Department Store or Mixed Retailer Licensed Brand Retailer Execution Open to: All department stores (or groups) or mixed retailers with a presence in the UK who have shown a commitment to (either for a specific activity or ongoing) retailing brand licensed merchandise in the period 1 January 2015-31 December 2015. The activity could be either bricks & mortar and/or online.

2016 WINNER Off the cuff: “This is a real surprise! We are delighted – we’ve worked really hard on brands and licences over the last 12 months, and more, so to see it being recognised is brilliant.” Sarah Theobald, Debenhams

Debenhams Above: (left-right) Heather Flynn, co-owner of Happy Jackson, sponsor of this award category presented the trophy to Debenhams’ Hannah MacKenzie-Grieve, junior buyer – gifting; Sarah Theobald, buying manager for gifts and Stephanie Mills, senior assistant buyer for gifts.

Other finalists: Argos l BHS l House of Fraser l John Lewis l Selfridges.



Right: Big smiles from Debenhams’ Sarah Theobald and Hannah MacKenzie-Grieve.

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Best Supermarket Licensed Brand Retailer Execution Open to: All supermarkets or grocers with a presence in the UK who have shown a commitment to (either for a specific activity or ongoing) retailing brand licensed merchandise in the period 1 January 2015-31 December 2015. The activity could be either bricks & mortar and/or online.


2016 WINNER Off the cuff: “We are honoured to be recognised. The whole team will be over the moon!” Rachel Wakley, Tesco

Tesco Left: Tesco’s Rachel Wakley looking very proud indeed!

Above: (left) Michele Kuprewicz, merchandise manager of IFL Science, sponsor of this award category presented the trophy to Rachel Wakley, Tesco’s head of licensing.

Other finalists: Asda l Morrisons l Sainsbury’s l Waitrose.

Best Specialist Licensed Brand Retailer Execution


Open to: All retailers who have a specialism (other than in fashion) with a presence in the UK who have shown a commitment to (either for a specific activity or ongoing) retailing brand licensed merchandise in the period 1 January 2015-31 December 2015. The activity could be either bricks & mortar and/or online.

2016 WINNER Off the cuff: “I am pleased to accept this award on behalf of all the team.” - Joanna Selby, Boots

Right:Joanna Selby is more than happy to take this shiny trophy back to Boots HQ.


Other finalists: B&Q l Halfords l Homebase l Poundland l Specsavers l Superdrug.

Above: (left) Alison Paye, head of creative of international licensing of Discovery Communications, sponsor of this award category presented the trophy to Boots’ buyer of ladies gifts, Joanna Selby.



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Licensed Heritage or Institution Brand SPONSORED BY

Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that executed specific licensed activity (including in the UK) in the period 1 January 2015-31 December 2015.


V&A Above: As sponsor of this award category, Brand Licensing Europe’s brand director, Anna Knight (left) presented the trophy to Lauren Sizeland, head of licensing and business development of the V&A.

Other finalists: Historic Royal Palaces l The National Gallery l National Trust l Royal Horticultural Society l Science Museum.


Above: A triumphant Lauren Sizeland.

Off the cuff: “The competition was so great, with so many brands that are now increasing their activity. I’m just so grateful to the team and our licensees for allowing us to reach such dizzy heights.” - Lauren Sizeland, V&A

Licensed Lifestyle Brand Open to: All licensed lifestyle brands (including automotive, non-food FMCG brands, publishing or toys brands) that executed specific licensed activity (including in the UK) in the period 1 January 2015-31 December 2015.

2016 WINNER Off the cuff: “Very proud on behalf of VW.” - Simon Greswell, IMG Below: All that hard work was worth it! IMG’s Gaby Sims and Simon Gresswell should feel justifiably proud.

Volkswagen Above: (far left) Francesca Ash, publisher of Total Brand presented the trophy on behalf of category sponsor Brand Licensing Select to IMG’s (left-right) licensing director Gabrielle Sims; Simon Gresswell, vice president of licensing Europe and licensing executive Charlotte Hayward-Cook.

Other finalists: Discovery Channel l Happy Jackson l Jeep l Smiley l Stanley.



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Licensed Food or Beverage Brand Open to: All licensed food and beverage brands or all types that executed specific licensed activity (including in the UK) in the period 1 January 2015-31 December 2015. .




Left: It was a double win for Coca-Cola at the B&LLAs, so Louise King was fizzing with happiness.

Above: (left-right) Rob Kimm, managing director of Kimm & Miller, sponsor of this award category presented the trophy to Lisa Shapiro, managing director of TLC and Louise King, Coca-Cola’s licensing coordinator (Europe and APAC).

Other finalists: Baileys l Britvic Brands l Chupa Chups l Guinness l Kellogg’s.

Off the cuff: “So delighted to win a second award!” - Louise King, Coca-Cola

Licensed Talent Brand


Open to: All licensed talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art & design and icons) that executed specific licensed activity (including in the UK) in the period 1 January 2015-31 December 2015.


Off the cuff: “I am totally surprised and astonished, especially considering the competition [in the category]. It is really special and amazing to get the recognition.” - Sophie Conran

Sophie Conran

Other finalists: Emma Bridgewater l Jamie Oliver l Jane Asher l Julie Dodsworth.

Above: (left) Naomi Barton, portfolio director of Autumn Fair, sponsor of this award category presented the trophy to Sophie Conran herself (centre) and Julia Daly, business manager for Sophie Conran.



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Licensed Fashion Brand SPONSORED BY

Open to: All licensed fashion brands (including fashion designer marques or retail fashion brands) that executed specific licensed activity (including in the UK) in the period 1 January 2015-31 December 2015.

2016 WINNER Off the cuff: “Thank you to all our global partners for their hard work and endeavours, making Ted Baker a truly international brand" - Ricky Green, Ted Baker

Ted Baker Above: (left-right) Wendy Hallett MBE, founder and managing director of Hallett Retail, sponsor of this award category presented the trophy to Ted Baker’s license partner manager, Lynette Abbott, brand manager Hayley Borrill and Ricky Green, global wholesale director.

Other finalists: House of Holland l Joules l Laura Ashley l Orla Kiely l Paul Frank.


Right: Ready Ted-dy go! Lynette, Ricky and Hayley are flushed with success.

Brand Ambassador 2016 Open to: Nominations were sought from the entire industry for individuals who have contributed greatly to the evolution of brand licensing. Their involvement could be as a brand owner, licensing agent, licensee or trade supplier.

Off the cuff: “I am so proud to carry this award home – this business is so inspiring for all of us. One of the things I’ve looked for in people whenever we’ve hired, and I have to say there are a lot of TLC-ers in this room who remain very connected to us – I always look for that motivation, but more powerful is inspiration. This industry has no limits – it fills me with joy to go to work in the morning. I have to thank Melvin [Thomas], who has been my work husband for 28 years, and to all at TLC (current and ex) and to you, the industry.” - Angela Farrugia


Angela Farrugia Above: Ever eloquent Angela gave an impassioned acceptance speech in which she paid tribute to her ‘work husband’ Melvin Thomas with whom she founded TLC 20 years ago. Left: (left) Octane Five’s business development director, EMEA, Denise Penn presented this prestigious trophy to TLC co-founder and managing director Angela Farrugia.



An excerpt of the speech from LSB’s Jakki Brown at the event: “This special individual has been involved in licensing for three decades. While their initial focus was on entertainment brands, they spotted the potential of brand licensing way before almost everyone else. It was an initial uphill struggle as you can imagine, convincing brand owners that their IP really should be utilised in other directions, winning over licensees and retailers to share their pioneering vision. In 1996, leaving the safe haven of a leading licensing agency, joining forces with a kindred spirit they took the bold step of setting up their own company, where brand licensing has really come into its own. Through a combination of vision, tenacity, passion and sheer determination, the company today’s winner co-founded has gone onto great heights, spawning 14 offices around the world, representing many leading fashion, auto, food and beverage and lifestyle brands and generating an incredible $8.4billion in retail sales in the last year alone.”

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In Profile

Rumble In The Crumble Inset: The Gruffalo trails with the Forestry Commission really helped to raise awareness for the brand. Below: (left) Daryl Shute proudly holds the trophy for Best Marketing Communications Award 2015 with Josephine Lavelle, head of marketing and supporter development at the Forestry Commission and host Alexander Armstrong.

How many parents have begun their child’s bedtime routine with the immortal words “A mouse took a walk through a deep, dark wood. A fox saw the mouse and the mouse looked good”? Already deemed a classic in the UK, the enduring appeal of the monster with a poisonous wart at the end of his nose – The Gruffalo – is now set to grow to monstrous proportions internationally too. LSB caught up with Daryl Shute, brand director of Magic Light Pictures to talk about growing The Gruffalo ‘family’, how Room on the Broom has become a Halloween perennial in the US and that Stick Man too is ‘branching out’


hether you are used to reading about Gruffalo Crumble; Stick Man with his stick lady love and his stick children three; The Snail and the Whale or the animals clamouring for space in Room on the Broom; as a modern parent the works of children’s author Julia Donaldson and illustrator Axel Scheffler will have seen numerous young minds off to the land of nod. Surprisingly The Gruffalo has only been around since 1999. Surprising how? Well the fact that there is barely a child’s bookshelf in the land that doesn’t boast a copy makes it feel that the character has been around for more than 17


years. “That’s often people’s first response when they hear how old he is,” confirms Daryl Shute, brand director for Magic Light Pictures, which acquired the global rights to the brand back in 2009. Having acquired the global branding, licensing and AV rights to the property seven years ago, Magic Light Pictures then set out to develop a half hour film, which premiered on Christmas Day of the same year. Buoyed by the success of the film a licensing programme ensued (with TLC appointed as the licensing agent) anchored by a strategy to work with high quality licensors, which included Trunki and Shreds. “We were very mindful that we wanted to harness the universal appeal of the books without being gender Left: Despite a declining market for DVDs the Stick Man DVD is still proving popular.


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Right: Room on the Broom is a Halloween perennial property in the US.

In Profile

specific so there were lots of oranges and greens in the designs,” he adds. As the licensing programme evolved conversations began with Sainsbury’s and this DTR partnership is one that has flourished. However, the point when Daryl felt The Gruffalo brand had “really landed” was winning the Marketing Communications category in The UK Licensing Awards last year for its Forestry Commission Gruffalo trails. Monster Steps Today there are some 27 • First published in 1999 by Macmillan Children’s Books these are classics and licensees and several DTR The Gruffalo has been described as a ‘modern classic’ that children and deals in place in the UK. Daryl (The Observer). • The book has been translated into over 75 languages. consumers will describes it as a seismic shift • A second book, The Gruffalo’s Child, was published in naturally come 2004 and together they have sold over 13.5 million from when they were doing to them.” copies worldwide. the marketing for the film to • An animated half-hour produced by Magic Light Pictures The US is another premiered on BBC One, Christmas Day 2009 and was the press back in 2009. primary target and nominated for both an Oscar and BAFTA Film Award. “Back then people would • A companion film The Gruffalo’s Child premiered on BBC interestingly Room on look quizzical, but a parent at One Christmas 2011. Both films have broadcast in over 180 the Broom has already countries and continue to be shown as event screenings the back of the office might across the world each year. established itself there pipe up that they knew it,” • In the UK there are 27 licensees, six Direct to Retail as a Halloween hit. “I relationships, over 350 products which generate annual he laughs. retail sales value of £30million. think we can build on The world of The Gruffalo • Key categories are plush, games, stationery, gifting and this and introduce The apparel ranges for boys and girls. has also expanded too, both Gruffalo as well as in terms of licensing and in perhaps having a Holiday offering at reach. In 2011 The Christmas time with Stick Man,” Daryl explains. Gruffalo’s Child Daryl feels a certain sense of responsibility to premiered as a film ensure The Gruffalo’s longevity and his main on Christmas Day wish for the future is that people will continue signalling the start of to “love and engage with it”. “In a few years a small licensing time there really will be people who grew up programme to reading these books as a child and that will complement it. be an interesting next stage in each Likewise in 2012 property’s development.” another Donaldson/Scheffler creation, Room on The Broom premiered with similar success and Above: A Stick Man puzzle licensing spin-offs. And this run of film success from Ravensburger. was followed up in 2015 with Stick Man. Right: Gruffalo stationery and gifts from Wild & Wolf There is another film in the pipeline for 2017. and Blueprint. “There are 15 books currently published and one to be launched from this successful writer/illustrator partnership so we have a lot to pull from in terms of material,” says Daryl. While he is keen to grow the ‘family’ “the focus is really on growing The Gruffalo both domestically and internationally.” One of the first international territories that Magic Light is keen to develop is Germany. “We are going to this market, and others, with the confidence that we have an amazing book and films, and we have to go with the mindset that LICENSING SOURCE BOOK EUROPE 2016


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Faces that fit: Euro 2016

Inset: Will England be celebrating in France on July 10th, or will they fail to make it out of their group?

Fantasy Football Darran Garnham, vp consumer products EMEA, NBC Universal Tournament winners? France Who will be the player everyone is talking about? “Harry Kane (there might be a little Spurs bias there).” How do you rate England’s chances? “Semi final.” If you were manager, which licensed character would you play in the England team? “Inspector Gadget in goal – Go Go Gadget Arms!” Above right: Inspector Gadget in goal would be Darran’s choice.

Will Stewart, md, The Point 1888 Tournament winners? England Highest goal scorer? “Harry Kane.” Surprise of the tournament? “England actually make us proud.” If you were manager, which licensed characters would you play in the England team? “Mr Tickle in goal, Inspector Gadget in midfield, Road Runner and Speedy Gonzales as wing backs and Harry Kane up front (assuming his licensing programme will start during the tournament).” Above: The Point 1888’s Will (complete with Simpsons makeover) thinks Harry Kane is the man to watch.



Euro 2016 is just around the corner and all eyes are on a seemingly rejuvenated England team to bring home some silverware. To get into the football spirit, LSB gives some industry teamsters the chance to be armchair pundits, picking their tournament winners, top scorers and surprises, all with a licensing twist of course.

Rob Goodchild, head of licensing, Aardman Animations Tournament winners? “Germany.” Player everyone will be talking about? “Diego Costa (Spain), for some moment of madness.” Surprise of the tournament? “No pressure Dele Alli (England)!” England’s chances? “Third place play-offs.” Which licensed characters would you play in the England team? “A good back four would rely on strong communication, be able to cover lots of ground and difficult to get around, so The Teletubbies would fit the bill perfectly; Postman Pat and Jess get my nod in midfield; Wallace and Gromit would be my inventive forward players, with Shaun the Sheep in a ‘droving role’; and as this is a Christmas tree formation, I’d have Rudolph the Red Nosed Reindeer up front.” Above: The Teletubbies would make a sturdy back four in Rob’s dream team.

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Faces that fit: Euro 2016

Damian Treece, brand manager, licensing & IP, Penguin Random House Tournament winners? “Pundits love a cliché, so I’m pulling out the old ‘form is temporary, class is permanent’ favourite and, even though they lost to England, I can’t look past Germany.” Highest goal scorer? “Mario Gomez (Germany)” Surprise of the tournament? “France – they have so much talent but generally tend to implode at tournaments.” England’s chances? “If Hodgson picks on form and ignores bloated reputations, this could be an exciting England team to watch. Quarter finals possibly, obviously losing on penalties.” Which licensed character would you play in the England team? “Flash Gordon was in the Defenders of the Earth, so plugging England’s defence should be relatively straightforward.” Above: Form is temporary, class is permanent for Damian

Ian Downes, md, Start Licensing Tournament winners? “Italy.” Highest goal scorer? “Robert Lewandowski (Poland)” Surprise of the tournament? “Germany lose a match on penalties.” England’s chances? “I think on form we are about 5th or 6th best in the tournament and I don’t think we will do better than that.” Which licensed character would you play in the England team? “With apologies to DC Thomson, I would go with Hot-Shot Hamish (star of a rival publisher’s comic). He was a Highlander with a ferocious shot – he may need to find an English grandparent to qualify but he would bolster the frontline. It was a close call between him and Billy’s Boots and anyone from Lags Eleven.” Right: Hot-Shot Hamish meets our very own licensing hotshot, Ian Downes.

Steve Washbourne, national accounts controller, Jumbo Games Tournament winners? “France.” Player everyone will be talking about? “Dele Alli (England).” Surprise of the tournament? “Northern Ireland – at 500-1 outsiders they can’t help but surprise someone and could possibly beat Germany in the group stages.” Which licensed character would you play in the England team? “Roy of the Rovers, as it would be like having Trevor Francis as a teenager at the Blues in my team.” Above: Steve Washbone (left) could rely on advice from former England goalkeeper Peter Shilton if he was manager.

Adam Bass, md, Golden Goose Tournament winners? If not Leicester, I’m hoping England, but believing France. Highest goal scorer? Cristiano Ronaldo (Portugal) Player everyone will be talking about? Gareth Bale (England) England’s chances? Quarter finals and then losing on penalties. Which licensed character would you play in the England team? I’d put Dora the Explorer up front… a very resourceful, tireless runner who works well in a team. Above: Dora would be a tireless runner up front in Adam’s team.

Neil Mitchell, buyer, toys, Shop Direct Tournament winners? “France.” Surprise of the tournament? “Belgium – I expect them to make the semi final.” England’s chances? “I feel optimistic, but I always do! I think this is England’s best chance in a number of years. I don’t think we’re good enough to win, but would be a big disappointment if we don’t reach the semi final.” Which licensed character would you play in the England team? “I would select Bob the Builder and get him to build a wall in front of our defence.” Right: Bob could fix it for Neil’s England team.





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Faces that fit: Euro 2016

Richard Hollis, head of international consumer products UK, DreamWorks Tournament winners? “France.” Surprise of the tournament? “Croatia.” England’s chances? “They will make the semi final, trail throughout the game, suddenly revive to a dramatic draw in the second half despite having only 10 players and then unexpectedly concede six goals in the last two minutes.” Which licensed character would you play in the England team? “The Penguins of Madagascar would make a highly talented midfield four.” Right: The Penguins of Madagascar could amok in midfield.

George Birtchnell, brand manager, The Point 1888 Tournament winners? “France.” Highest goal scorer? “Antoine Griezmann (France)” Player everyone will be talking about? “Paul Pogba (France).” How do you rate England’s chances? “Semi finals.” Which licensed character would you play in the England team? “Apu Nahasapeemapetilon – wouldn’t that name look great on the back of a shirt?” Above right: Apu would need an extra large shirt to carry his full name.

Graham Saltmarsh, licensing director, Turner Broadcasting Tournament winners? “Is this the game they play with the wrong shaped balls? Is this about Brexit? Will we still be allowed to play?” Player everyone will be talking about? “Does Stanley Matthews still play?” Surprise of the tournament? “I might watch a match out of curiosity. England’s chances? We haven’t won anything since 1966, so I think it’s unlikely there will be any additions to the trophy cupboard – but as you can tell I know nothing.” Which licensed character would you play in the England team? “Someone large enough to block the whole goal… does LSB’s Ian Hyder count (thanks for entering me into the London Marathon, Ian…)?” Above: Erm, Graham? Usain Bolt doesn’t play football either...

Sam Ferguson, senior director of licensing & retail, Jazwares Tournament winners? “Germany.” Highest goal scorer? “Thomas Müller (Germany).” Player everyone will be talking about? “Jamie Vardy (England).” Surprise of the tournament? “Wales getting zero points.” Which licensed character would you play in the England team? “Tigger from Winnie the Pooh as he has some skills.”

Simon Foulkes, sales & marketing director, Rainbow Productions Tournament winners? “Poland (family loyalty!)” Player everyone will be talking about? “Super Victor, as it is the best footballing tournament mascot of 2016.” Surprise of the tournament? “France not making it out of the group stages. England’s chances? On form and if all the players play to their ability, England will beat Wales.” Which licensed character would you play in the England team? “Peppa Pig, as she constantly wins everything anyway.”

Tournament winners? “England.” Highest goal scorer across the competition? “Harry Kane.” Surprise of the tournament? “England winning it.” If you were manager, which licensed character would you play in the England team? “Dennis the Menace because he would be a touch tackling midfielder.”

Above: We’re not entirely sure if this is actually Simon in here…

Above: Stanley licensing manager, Paul Comben, is backing England all the way.

Right: Tigger’s ‘boinging’ skills could certainly come in handy on the pitch.

Paul Comben, licensing manager, Stanley Black & Decker



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Sporting State Of The Nation

Playing The Field Inset and right: Sainsbury’s is inspired by the original designs

Admiral Growth For Sainsbury’s Almost a year into its exclusive three-year agreement with Admiral, Sainsbury’s has added a limited edition ‘Euros’ inspired menswear collection. Targeting a resurgence in the menswear market for retro sportswear, the collection launched in May in 300 stores, ahead of the start of the summer’s UEFA Euro 2016 championships. Seth Harrington, buying manager for menswear at Sainsbury’s explained: “We have called on Admiral’s heritage and its historical relationship with the England national team kits to offer replica retro t-shirts and training tops as worn by key sporting figures in the 1970’s & 80’s”. Inspired by the original design of 1982, v-neck tops capture the spirit and heritage of an iconic England kit; the Wales trophy neck top in classic colours is a reinvention of the original 1970’s design and the track jackets evoke classic England styles - the

Paul Lamond’s Sporting Strength With the football-fuel summer ahead, Paul Lamond Games has launched a limited edition Official UEFA Champions League Subbuteo Game Set in addition to its limited edition Official Arsenal FC and Liverpool FC Game Sets. Paul Lamond is also adding to its range of 3D puzzles of some of the most famous football stadiums across the UK and Europe. New for 2016 is the home of English Football, the famous Wembley Stadium and Tottenham Hotspur’s home ground, White Hart Lane. Finally, the Rubik's Cube Football Club range has expanded and now includes Tottenham Hotspur. The much-loved Rubik's Cube puzzle is branded with the Club’s logo, features images of White Hart Lane and is packaged in a branded presentation box with stand. Licensed Rubik’s Cubes are also available for Manchester City, Liverpool, Arsenal, Chelsea and Celtic. Right: Paul Lamond extends into the Champions League



Can the sporting year get any better? The most exciting and surprising Premier League season for years, a fairytale ending for Leicester City; a triumphant rugby 6 nations; world records all over the place and oh, the small matter of an Olympic Games to follow! There’s a lot happening off the pitch as well as LSB found out.

white track top inspired by the 1974 strip and the blue bomber from the 1975 kit. Sainsbury’s has also signed a deal with Admiral for ‘Athletic’ to compliment the Gold and Retro menswear collections launched last year. “With the menswear market worth in the region of £10bn, of which 40% is estimated to be brands and sportswear, the Admiral Athletic signing is an obvious choice to support Sainsbury’s expanding product ranges,” said Seth. The Athletic range is a collection of 18 pieces of true performance active wear, launching in 60 stores in July in the run up to the Olympics. This will be in addition to the re-launched Admiral Gold and Retro collections in May into 170 stores, including new colours of the iconic tipped polo shirt, gingham shirt and ringer t-shirt.

Cartamundi Scores With Subbuteo

Cartamundi has announced the launch of the Shuffle Subbuteo card game, licensed by Hasbro, a brand new version of the classic Hasbro game in card format. The game is supported by a free app available through Apple Ios and Android platforms. Trudi Bishop, head of marketing and licensing, Cartamundi Group, says: “Shuffle Subbuteo is a great way for football fans of all ages to enjoy their favourite sport in a go-anywhere, play-anywhere format - and the app is a real crowdAbove: Subbuteo shuffling with Cartamundi. pleaser too!”

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Sporting State Of The Nation

Licensing Expo Kicks Off Sports Activation Zone Licensing Expo 2016 has announced the addition of the Sports Activation Zone presented by the NFL Players Association (NFLPA). In addition to exhibiting at the show, the NFLPA, via its licensing and marketing arm, NFL Players Inc, will create an immersive experience allowing attendees to have the opportunity to compete for prizes by going head to head with NFL players and other professional athletes in a number of games. In addition to physical activities, attendees will be able to transport themselves to iconic game moments using photo animation technology and go head to head against NFL players in the EA Sports Madden NFL 16 game.

Shooting For The Moon!

Moonpig has announced a deal with Shoot Magazine, represented by Bulldog Licensing, for a range of greeting cards, mugs and tshirts available for Father’s Day. Tapping into the nostalgic celebration for the 50th anniversary of the 1966 World Cup, Sarah-Jane Porter, head of licensing for Moonpig, hopes this will translate into interest in the range. “Football as a theme is searched for a lot on our site and we feel that Shoot offers us the fab combination of new and nostalgia elements of the game that our customers will love,” says Sarah-Jane. Above right: Moonpig is targeting Father’s Day.

RFU Increases Its Retail Presence

Celebrating their 18th anniversary, The RFU and CPLG are seeing a growth in activity across a host of high street and grocery retailers. Jane Barron, licensing manager at RFU, advises: “The last 18 months have been very rewarding with our England Rugby licensing programme seeing phenomenal growth. Strong performance has been driven by apparel sales from the England kit partner Canterbury and fashion ranges from Tri Distribution and Brecrest (babywear) under the England Rugby label into the high street, grocery and the RFU’s own retail channels.” Buoyed by a successful RBS 6 Nations, retailers including George at Asda and Tu at Sainsbury’s ran customer competitions offering fans the chance to win tickets to sell out games for the upcoming Old Mutual Wealth series. The social media imprint on these

campaigns were amongst the highest of their Spring/Summer 2016 features, suggesting that rugby has earned its place within the mainstream fashion world. To support this, England Rugby’s official mascot Ruckley, made his first appearance on the high street, appearing in Sainsbury’s St Clare’s store to interact with customers, and pose for all important photo opportunities. Sports Direct has also been a supporter for the brand, holding an official direct to retail licence for apparel and accessories on a range reaching over 40 SKUs across men’s, ladies and kidswear. Following England’s first Grand Slam win in 13 years, Sports Direct, CPLG and the RFU worked together to launch an exclusive tshirt within hours of the final whistle allowing fans to buy a celebratory winning garment on the same night.

Above and inset: Champions on the pitch and at Sports Direct.



the original

sports merchandise & licensing show is back at the bridge

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Chelsea FC are hosting the Sports Merchandise & Licensing Show, to be held on Monday 14 November 2016 at Stamford Bridge.

Book a stand with us and in return we can offer you: Low and super competitive prices, email now for a quote: On site facilities: two modern and stylish hotels with preferential room rates, plus two top class restaurants, Marco Grill and Frankie’s Sports Bar & Diner Easy transport links

To book a stand or to register free of charge as a visitor, visit: 00251

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In Conversation with... forever collectibles uk

Ultimate Fan Reach

UEFA Euro 2016 represents a major retailing opportunity this summer across a number of categories, but for Forever Collectibles UK it’s also the start of a long-term plan to bring licenced football product to the masses. LSB finds out more about its aim of achieving ‘ultimate fan reach’.


aul Hodgson, managing director of Forever Collectibles UK, can’t wait for the start of UEFA Euro 2016 in June. Not just because he’s optimistic about England’s chances, but because of what the tournament will mean for his business. As well as being a successful trading period, the long-term implications for the St Albans-based company could be enormous. Forever Collectibles UK is the licensee for England, Wales, Northern Ireland and the Republic of Ireland. This is something that Paul is particularly proud and excited about – not only is there an aura of confidence around a young and rejuvenated England team, it is the first time Wales have qualified for a tournament of note since the 1958 World Cup - and it will



Above and right: Forever Collectibles UK is the licensee for England, Wales, Northern Ireland and the Republic of Ireland.

be their first ever appearance at the Euros, as well as Northern Ireland going to their first major tournament in 30 years after an historic 3-1 victory over Greece. A major national programme has been

European aims “The business has doubled in size in the last five years, and our plans remain ambitious for the next five years,” says Paul. A big part of this growth is coming from the company’s steady expansion across Europe, with Paul and his team looking to emulate the success they have enjoyed in the UK. Forever Collectibles now holds the rights for all major Premier League clubs, major European teams along with NFL, NBA and NHL for Europe and North America across its core categories. “Our plan for the next five years is to establish Forever Collectibles as Europe’s No 1 sports licensee,” says Paul.

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In Conversation with... forever collectibles uk

coordinated with Tesco, which will see stores in Badge of honour England, Wales, Northern Ireland and Republic Another growth area for Forever Collectibles is actually a of Ireland stock a huge programme of product product which it originally enjoyed success with a number of years ago – collectable Pin Badges. for their respective national teams. These will The company is launching a series of limited edition pin be placed in ‘promotional hotspots’, with Tesco badge sets, picking out key moments in a club’s history to focus on, such as events, details of goals, scorers and kit creating fan zones in-store, with Forever changes among others. Collectibles Gift, Novelty & Souvenir products – At the moment there are four sets available including the team of 1966 to commemorate 50 years of England such as glassware, key rings, mugs and lunch winning the World Cup. Forever Collectibles is also bags among others – sitting alongside food, marking 20 years of Arsene Wenger being the Arsenal drinks, BBQs and other outdoor activities in a manager, with a set that includes key statistics such as how many trophies he’s won, number of games in charge bid to create the ultimate football celebration. (including wins, draws Below: The company is launching a Key for Paul, is that this will be a time when and losses), plus series of limited edition pin badge sets. badges depicting all of customers walk into a grocer and buy official the kits the team has licensed football products – achieving what he worn during this time, even Arsene’s famous refers to as ‘ultimate fan reach’. And, if it’s puffa jacket, suit and tie. successful, this opens up a whole new level of The different crests of business for Forever Collectibles, as it will then Tottenham Hotspur over the years are depicted in start further discussions with the grocers about another set, as well as the creating the same opportunity for the Premier 1960-61 double winning Spurs side, including all the League teams in Forever Collectibles portfolio. players who were part of “If you go to North America and look at where the team. Paul explains: “We’ve these licensed sports brands are sold, it’s basically seen a resurgence basically where food in what you would call collectable and drink are purchased, product. We will be they are sold in working our way through the supermarkets,” explains team, and the product allows us to, not only go back and depict a Paul. “You come to the moment in time, but to celebrate current UK, and licensed sports success too!” merchandise doesn’t “For us, it’s all about achieving have the same profile in ultimate fan reach,” the equivalent grocers. For Forever Collectibles, the work it Since it was bought is doing with Tesco on Euro 2016 is its by its US parent in first real chance to prove what fan 2011, Forever reach can achieve. Collectibles UK has It’s not just about the English Premier been busy acquiring League either – the company also has licensing rights with Celtic and Rangers in its portfolio and the Premier League, is the licensee for Barcelona, Real European Clubs and Inset: “For us, it’s all about achieving Madrid, AC Milan and Juventus. North American Team ultimate fan reach,” Paul says. “Even if the consumer is Sports Leagues. Now, says md Paul Hodgson. not a direct supporter, they are an it holds the licence for associated supporter in that a friend or the majority of key relative is a sports fan. For us, our platform will retail categories – home textiles, gift, novelty & be the success of Euro 2016 and then working souvenir, table & glassware and back to school out the placement of teams geographically.” (including bags, lunch bags, stationery and No doubt this is a challenging programme, but water bottles) across the majority of the teams when the Forever Collectibles team is and is in discussions with the grocers about successful, there could be a number of migrating from the Euros into the Premier additions to that weekly shopping basket. League and European Teams. LICENSING SOURCE BOOK EUROPE 2016


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FA Focus

An Historical Marker While the England National Team readies for this summer’s showpiece, UEFA Euro 2016 tournament in France, The FA is looking ahead to another celebration. LSB caught up with The FA’s licensing team, Nicky Stanton and Matthew Glynn, to see how the 50th anniversary of England winning the World Cup is to be marked.


ith a huge demand for tickets and an expectation of over 150,000 England fans travelling to UEFA Euro 2016, The FA is tapping into the excitement of a nation ahead of the tournament. For the first time in nine years, the England team is heading out across the country for their three tournament warm up games. Nicky Stanton, senior commercial acquisitions manager at The FA, believes the ‘England on the road’ initiative aligns with the strong product licensing presence across the nation. “Following a complete business re-structure and a strategic shift of the global licensing programme, retailers have really bought into the enthusiasm of our young squad and the England DNA,” says Nicky, highlighting the key touch points for fans wearing the new Nike Vapor Kit, swapping their Panini England stickers or waving their official England Flag. “Retailers now have the ability to capture the unrivalled passion of the England football fan,” Nicky continues. One such retailer, Lidl, signed a three-year £multimillion deal with The FA in November 2015 to be the official supplier of water, fish, fruit and vegetables for the team. The deal also covers support for grassroots football, including the provision of 1.5 million sessions of professional coaching for children in England, Wales and



Top: Celebrating the 50th anniversary. Above: Vision Sports record the summer of ’66. Below: Swapping with Panini.

Scotland. “Lidl’s recent England Partnership is an example of how retailers see the benefit of supporting the England National Team and our avid following,” observes Nicky. This year also marks the 50th anniversary of England welcoming the footballing world and the resulting celebrations of the famous 1966 World Cup win. A series of events and activities to mark this anniversary kicked off earlier in the year, supporting April’s Football Shirt Friday that was organised by the Bobby Moore Cancer Research Fund. The day encouraged fans to wear their football shirts to work and each make a donation of £2, raising funds for research into bowel cancer. The programme of events continues with gusto including commemorative exhibitions at the National Football Museum and Wembley Stadium from June and culminating in a major event at Wembley Arena on Saturday July 30. A limited, bespoke collection of official commemorative merchandise is being launched this month (June), including a limited edition England shirt by Score Draw and an official book recording the summer of ’66 by Vision Sports Publishing. A donation will be made to the Bobby Moore Fund from the sale of these items so that the legacy of this great player lives on.

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As France prepares to welcome a feast of European footballing talent to its shores for the showpiece UEFA Euro 2016 tournament, IMG and UEFA have been plotting off the field success for some considerable time. LSB fired the questions at Mikael Andreo, licensing director for France IMG and UEFA Euro 2016 global account director, to see just what makes for a successful licensing programme.

Left: Super Victor is preparing for a feast of football this summer! Below: Over 6,000 official licensed products are available.

The Big Kick- ff How far out did UEFA start working on its licensing plan for UEFA Euro 2016? “IMG and UEFA started work on the programme in early 2014, with one of the key aims being to have the artwork, including the mascot design, ready a few months later so that we could identify key partners and develop retailer relationships as soon as possible. As a result, the majority of our licensees were signed by the summer of 2015, which has been vital to the programme’s success. There were three main objectives. Ensuring we were able to deliver a strong programme in a limited period of time, promoting the Euro 2016 brand, connecting with fans on as vast a scale as possible through our qualitative products, and, of course, generating revenue. Those four pillars do not always go hand in hand, and we therefore worked closely with UEFA to ensure the correct balance was struck.” What does UEFA look for in a licensing partner and how does it go about selecting & appointing its partners? “To echo one of the core objectives above, it came down to selecting the partners who were best placed to maximise such a short-term opportunity. Each had to show relevant expertise across territories, distribution channels and on

each product included in their contract. With approximately 6,000 licensed products being developed for the tournament, there was an even bigger emphasis on signing the most tailored partners to ensure a stronger retail impact. How many licensees is UEFA working with on UEFA Euro 2016? “There are 50 licensees covering all major markets across Europe, the US and Asia, as well as Australia and New Zealand.” Have the number of licensees/licensed products grown for this year’s championship? “While we cannot comment on previous UEFA licensing programmes, we do believe that the new format of the competition has offered a much larger scope. With the number of teams qualifying having increased from 16 to 24, retailers have experienced a consequent rise in opportunities around official licensed products. The host nation has also proved a very appealing factor, with France a popular destination for tourists from across the world. As such, we developed a specific ‘French Culture’ theme within our style guide to ensure the products catered for as many fans as possible.” When did product hit the shelves? At the time of writing, the peak retail period (April-June) is in full swing, with 15,000 stores currently stocking products.” LICENSING SOURCE BOOK EUROPE 2016




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Liverpool Takes The Lead

Anfield Upfront

Inset: Liverpool targets success on and off the pitch. Below centre: Headwear from 47 Brand.

With a new manager and direction on the pitch, Liverpool Football Club has also made changes off the pitch, bolstering its licensing team with the appointment of the experienced Howard Clare as head of licensing. LSB chatted to Howard about what to expect from Liverpool’s licensing locker here and abroad.


art of the sports, media and entertainment Fenway Sports Group, Liverpool Football Club is one of the most successful clubs in world football. To help build success off the pitch, Howard Clare joined the club at the end of October 2015 to head up a growing licensing team, including licensing manager, Christina Kilkenny and licensing assistant, Stephanie Whitehead. Commenting on his role, Howard says: “Liverpool is a global brand and the team is focusing on growing and developing the licensing programme, both domestically and internationally.” Recognising the international appeal, Liverpool has been appointing a number of agents in key markets. “We are looking for four distinct qualities,” said Howard. “An experienced agent with strong brand licensing expertise; deep knowledge and passion for sports and football; highly entrepreneurial approach to licensing and senior management from the agency to personally work on our business.” Fermata was appointed in 2015 for North America, and has already appointed 30 licensees who will begin to distribute into the key retailers in the US. In addition, PPW represents Liverpool in China and Hong Kong, Nordic Licensing in Scandinavia, Pro-Enter in Brazil and CRC Sports in Thailand where, in addition, CRC acts as Liverpool’s official retail partner. Above : Printagraph on parade!.

Finding the retail partners is important to the international success of the licensing programme. A number of master retail partnerships have been confirmed including MAP in Indonesia, operating 251 ‘shop in shops’ locations within its sports division and Stream Enterprise in Malaysia, operating a flagship standalone store and 26 shop in shop locations. From a licensee perspective, Liverpool has recently appointed two new global partners. An exclusive deal with 47 Brand has seen new headwear and scarves, while VF Majestic has non-exclusive global rights for adult apparel. Howard is also keen to stress the importance of the home market. In addition to a core licensing programme, built with licensees including World Centre, Hy-Pro, MBI, Winning Moves, Build-a-Bear, Roy Lowe & Sons, Bafiz and Source Lab, Liverpool continues to add new partners. Ecell Global is developing a range of mobile phone covers, Bleacher Creatures has created soft dolls of the players and taking it ‘up a gear’ Printagraph has created a limited edition of 500 Champion League 2015 Parade Lego Bus. Right: VF Majestic adult apparel. LICENSING SOURCE BOOK EUROPE 2016


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With over 36 million Facebook likes, 8 million Twitter followers, 2 million digital members, a 60,000 sell-out at Emirates Stadium for all home games and a history of success including back to back FA Cup wins in 2014 and 2015; Arsenal are one of the biggest teams in world football. Ever since the club was founded in 1886, Arsenal have consistently been at the forefront of football innovation and success. Be part of our future.

For licensing opportunities with Arsenal, please contact: Matthew Gilmore Senior Global Licensing Manager Arsenal Football Club, Highbury House, 75 Drayton Park, London, N5 1BU

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Property Licensing Agent

The Beatles Caroline Mickler Ltd + 44 (0) 20 8392 2439

• Award winning licensing programme. • Over 800 Million streams of The Beatles music since December 2015 with around 60% of listeners under the age of 35. • Ron Howard’s new feature documentary about The Beatles’ touring years to be released September 2016. • 50th Anniversary of the release of Sgt Pepper’s Lonely Hearts Club Band in 2017.

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From the studios of Toei Animation and the stunning manga of Akira Toriyama; the Animé production of Dragon Ball and its successor Dragon Ball ‘Z’ is reaching out to a whole new audience. Through high end apparel and accessories, Those Licensing People will showcase the incredible global popularity of this immensely influential series. As 2016 is the 30th anniversary for Dragon Ball ‘Z’ animation, Those Licensing People thought it would be the perfect opportunity to offer licensing opportunities across UK and Eire.

THOSE LICENSING PEOPLE +44 (0)845 901 1657

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collection Cotton On Australia

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Miffy’s Adventures Big and Small

H D i 7’ at x im 52 I an G C ‘Miffy and Friends’ © copyright Mercis Media bv, all rights reserved


“Miffy and her friends pre-school hit packed full of fun and adventure”

Season 3 now in production and expected in 2017! Already acquired by these partners: ABC Kids (Australia), Knowledge Network (Canada), KRO (Netherlands), KZoom (Belgium), MiniMini+ (Poland), NHK (Japan), Nick Jr. (USA), SVT Barnkanalen, Tiny Pop (UK), TVE (Spain), TVNZ (New Zealand), TVO (Canada), Yoyo (Taiwan).

For information contact: © Mercis bv

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©Moomin Characters™

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Property Licensing Agent

Moomin Caroline Mickler Ltd Tel: + 44 (0) 20 8392 2439 Email:

Moomins is a literary classic with a contemporary appeal and global reach and will be the focus of a new animated TV series for 2018! Charming and magical stories from the Finnish writer, Tove Jansson Endearing characters loved and celebrated from Europe to Asia Massive in Japan, over 100 licensees and a theme park opening in 2017 22 UK Licensees and a dedicated Moomin shop in Covent Garden Will be the focus of high profile events in the 2017/2018 Supported by extensive PR coverage


What’s not to love about the Moomins!

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SEGA has pioneered the gaming industry since the 1980’s launching a host of iconic games as well as the renowned Mega Drive console. Resonating with a global army of gaming fans the retro licensing programme features: - Alex Kidd in Miracle World™ - Alien Syndrome™ - Altered Beast™ - Golden Axe™ - Streets of Rage™ - The Revenge of Shinobi™

For licensing queries please contact: Europe, Middle East & Africa

US, Canada & Latin America

Rest of the world

Jason Rice Email: Tel: +44 (0) 208 996 4568

Anoulay Tsai Email: Tel.(747)400-2410, ext. 203

Rika Shirai Email: Tel: +81-3-6871-7122

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Pr Li


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Property Licensing Agent

Shopkins and shoppies Bulldog Licensing Limited 7TH FLOOR SOUTH TOWER, 26 ELMFIELD ROAD, BROMLEY, KENT, BR1 1WA Tel: +44 (0) 20 8325 5455 Email:

Welcome to the World of Shopville where the Shoppies, and their Shopkins friends, love to hang out! Shopkins is the #1 girls' collectible AND #2 BRAND IN THE UK MARKET OVERALL Shopkins 2-pack is #1 by value in total market* Over 240 million Shopkins sold worldwide SHOPPIES IS THE Top selling Fashion Doll in the UK* In 2016, 6 new shoppies are being released! These will be TV-promoted and added to the app *MARCH NPD

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© SEGA / Technicolor Animation Productions

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SONIC STARS IN HIS FIRST EVER CG-ANIMATED TV SERIES, ADDING TO THE UNIVERSE OF VIDEOGAMES, TOYS AND MERCHANDISE. THE NEW TV SHOW FEATURES COMEDY, FRIENDSHIP, ROBOT BATTLES, AND SAVING THE WORLD AT THE SPEED OF SOUND. • More than 5.4 million Facebook fans. • New CG TV series to continue roll out with major broadcasters across EMEA throughout 2016. • Over 335 million Sonic video games sold or downloaded worldwide. • Sonic has appeared in more than 70 games to date.


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US, CANADA & LATIN AMERICA: Anoulay Tsai Email: Tel: (747)400-2410, ext. 203 @sonic_hedgehog

REST OF WORLD: Rika Shirai Email: Tel: 81-3-6871-7122 /sonic

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© 2010 – 2016 Outfit7 Limited. All Rights Reserved.

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Join our fa of global lic st-growing family ensing part nerships!


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Visit us at



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Look out for Talking Tom and Friends on Turner’s popular channel, Boomerang in the UK! ite character in Find your favour py Meals McDonald’s Hap America! tin in North and La

Enjoy vari Talking Tom ety of a products for nd Friends whole family !

TT & F Licensing Company LIMITED, For licensing opportunities, please contact:

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AROUND THE WORLD SUMMER 2016... On air in 40+ territories Launching merchandise in 13 territories in 2016 / Early 17 Thunderbirds Are Go app launch with Miniclip Amazon Prime US launched April 2016 SERIES 3 in production for 2017

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Zou, the zippy zebra from The Cyber Group Studios, is venturing into the UK and the Republic of Ireland (EIRE) thanks to a deal with Those Licensing People for a full licensing remit across all sectors. Zou is the hero of a CGI TV series adapted from a famous collection of illustrated books, created by Michel Gay. It follows the adventures of a 5-year-old zebra, Zou, his family and his friend Elzee in “Zebratown”. Zou’s books have been an international success in US, France, Germany, Spain, Italy, Denmark, Netherlands, Israel, Japan, Hong Kong, South Korea and New-Zealand. The TV series is a vibrant, colourful and adorable adaptation of the books with each of the episodes, lasting 11 minutes. The first and second series (104x11) have already been a smash accross

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Europe and are broadcast worldwide in 150 territories. It is broadcast by Disney Junior (UK, Ireland, & Latin America), and PBS Kids Sprout as well as NBC Kids (United States).

Did you know... Zou reaches over 150 million kids daily in over 30 languages The third series of Zou has been produced for and prebought by Disney Junior EMEA, and is scheduled to premiere on Disney Junior France by the end of 2016 and in the UK early 2017.The series focuses on the interpersonal relationships in the zebra family. Zou has a big family of parents, grandparents, great grandparents, uncles and cousins… as well as many friends” says Pierre Sissmann, Chairman and CEO of Cyber Group Studios. This core set of family values which resonates

globally makes the series easy to sell. With consumers demonstrating a clear appetite for Zou, Pierre Sissmann says now is the right time to launch a licensing programme in the UK. As Cyber Group responds to social media demands for merchandise from UK fans. For UK Merchandise contact Those Licensing People on

+44 (0)845 901 1657

20/05/2016 09:32

LSB AWARDS A5 Ticket form 2016.qxp_Grid 26/05/2016 16:09 Page 1 Tuesday September 13th 2016 Venue - The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN

BOOK NOW! TO AVOID DISAPPOINTMENT IMPORTANT: PAYMENT MUST BE MADE ON BOOKING TO ENSURE YOUR POSITION. I would like _________ tables of 12 @ £2760 + VAT I would like _________ tables of 10 @ £2300 + VAT I would like _________ individual tickets @ £230 + VAT The price includes cocktail reception, gourmet dinner, dancing and smoozing till very, very late! I enclose a cheque for £________ made payable to Max Publishing Ltd Or please debit my Visa/Mastercard account £ ______________________________________ Card no: __________________________________________ Expiry date _________________ Security Code:_______________

You will be sent a paid invoice following receipt of payment

Start date:___/___Expire___/___

Name ............................................................................................................................................................................ Company ................................................................................................................................................................... Address........................................................................................................................................................................ .......................................................................................................................................................................................... Tel..........................................................................Fax................................................................................................... E-mail ........................................................................................................................................................................... Signature..................................................................... Date....................................................................................

Please send or fax your completed form to: Clare Davies, Createvents Ltd, 450 Brook Drive, Reading, Berkshire RG2 6UU T: 01183 340085 F: 07769 905959 e-mail:

The Licensing Awards are owned and organised by The Licensing Source Book Europe, Max Publishing, United House, North Rd, London N7 9DP T: 020 7700 6740 E:

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Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.




Creators Of Bedrooms...Weavers Of Dreams Award winning bedding…endless possibilities

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夀伀唀刀 䔀唀刀伀倀䔀䄀一 倀䄀刀吀一䔀刀 伀䘀 䌀䠀伀䤀䌀䔀

䄀琀 䌀栀愀爀愀挀琀攀爀 圀漀爀氀搀Ⰰ 眀攀 挀漀渀渀渀甀攀 琀漀 猀琀爀攀渀最琀栀攀渀 漀甀爀 瀀漀猀椀椀漀渀 椀渀 琀栀攀 䔀甀爀漀瀀攀愀渀 洀愀爀欀攀琀 戀礀 猀攀挀甀爀椀渀最 愀 栀漀猀琀 漀昀  洀甀氀氀ⴀ琀攀爀爀椀琀漀爀礀 氀椀挀攀渀猀攀猀 眀椀琀栀 琀栀攀 瀀愀爀琀渀攀爀猀 氀椀猀琀攀搀 愀戀漀瘀攀⸀ 䌀栀愀爀愀挀琀攀爀 圀漀爀氀搀ᤠ猀 䔀甀爀漀瀀攀愀渀 瀀爀漀瀀攀爀琀礀 瀀漀爀爀漀氀椀漀 椀猀  戀甀爀猀猀渀最 眀椀琀栀 戀椀最 渀愀洀攀猀 猀甀挀栀 愀猀 䐀椀猀渀攀礀Ⰰ 唀渀椀瘀攀爀猀愀氀Ⰰ 圀愀爀渀攀爀 䈀爀漀琀栀攀爀猀 愀渀搀 䰀攀最漀 眀栀攀爀攀 眀攀 琀爀愀渀猀昀漀爀洀 琀栀攀椀爀  戀爀愀渀搀猀 椀渀琀漀 搀攀猀椀爀愀戀氀攀 洀攀爀挀栀愀渀搀椀猀攀 琀栀愀琀 愀瀀瀀攀愀氀猀 琀漀 欀椀搀猀 愀渀搀 琀攀攀渀猀 愀挀爀漀猀猀 䔀甀爀漀瀀攀⸀   吀漀 洀攀攀琀 琀栀攀 渀攀攀搀猀 漀昀 氀椀挀攀渀猀漀爀猀 愀渀搀 爀攀琀愀椀氀攀爀猀Ⰰ 眀攀 栀愀瘀攀 搀攀瘀攀氀漀瀀攀搀 愀 猀琀爀漀渀最 䔀甀爀漀瀀攀愀渀 椀渀昀爀愀猀琀爀甀挀琀甀爀攀 琀漀  猀攀爀瘀椀挀攀 攀愀挀栀 洀愀樀漀爀 琀攀爀爀椀琀漀爀礀 眀椀琀栀 愀 氀漀挀愀氀椀猀攀搀 愀瀀瀀爀漀愀挀栀 琀漀 搀攀猀椀最渀Ⰰ 瀀爀漀搀甀挀琀Ⰰ 猀愀氀攀猀 愀渀搀 洀愀爀欀攀攀渀最⸀  吀栀攀 戀甀猀椀渀攀猀猀 猀甀瀀瀀氀椀攀猀 愀 爀愀渀最攀 漀昀 氀椀挀攀渀猀攀搀 戀攀搀爀漀漀洀 愀挀挀攀猀猀漀爀椀攀猀 椀渀挀氀甀搀椀渀最 搀甀瘀攀琀 挀漀瘀攀爀猀Ⰰ 挀甀猀栀椀漀渀猀Ⰰ  戀氀愀渀欀攀琀猀Ⰰ 琀漀眀攀氀猀 愀渀搀 瀀漀渀挀栀漀猀 琀漀 爀攀琀愀椀氀攀爀猀 愀挀爀漀猀猀 䔀甀爀漀瀀攀⸀

吀漀 戀攀挀漀洀攀 愀 瀀愀爀琀渀攀爀 漀爀 昀漀爀 洀漀爀攀 椀渀昀漀爀洀愀愀漀渀 愀戀漀甀琀 漀甀爀 昀甀氀氀 爀愀渀最攀 漀昀 瀀爀漀搀甀挀琀猀 瀀氀攀愀猀攀 最攀琀 椀渀 琀漀甀挀栀


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Coming Soon New licenses for 2017 … WATCH THIS SPACE!

Publishing for a new generation

Universal Global Publishing Partner in 2015 For Minions

Minions 2016 © Universal Studios Licensing LLC. Jurassic World 2016 © Universal Studios Licensing LLC. Secret Life of Pets 2016 © Universal Studios Licensing LLC. Angry Birds MOVIE © 2016 Columbia TriStar Marketing Group Inc. © 2016 Rovio Entertainment Ltd. Angry Birds and all related properties, titles, logos and characters are trademarks of Rovio Entertainment Ltd and Rovio Animation Ltd. All Rights Reserved. Teen Age Mutant Turtle and Half Shell Heroes © 2016 Viacom Overseas Holidays C.C. All Rights Reserved. Teenage Mutant Ninja Turtles and all related titles, logos, and characters are trademarks of Viacom Overseas Holdings C.V. © 2016 Viacom International Inc. All Rights Reserved. Nickelodeon and all related titles, logos and characters are trademarks of Viacom International Inc. Blaze © 2014 Viacom International Inc. All Rights Reserved. Nickelodeon, Blaze and the Monster Machines and all related titles, logos and characters are trademarks of Viacom International Inc. Lilyʼs Driftwood Bay 2016 © Sixteen South Limited 2015. Warner Brothers Copyright © 2016 DC Comics © 2016 DC Comics. BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © and TM DC Comics and Warner Bros. Entertainment Inc. Ghostbusters MOVIE © 2016 Columbia TriStar Marketing Group Inc and elements © & ™ DC Comics and Warmer Bros. Entertainment Inc.

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Christmas Gifts

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Christmas Gifts

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Christmas Gifts

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Christmas Gifts

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Food and Drink


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Page width: 148.5mm (bleed 151.5mm) Fashion Accessories The Home of Licensed Accessories


Licenses Available Now

For latest updates LIKE US ON FACEBOOK For further information please email Or visit us at

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General Giftware

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General Giftware

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General Giftware

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06/05/2016 14:57

General Giftware

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BLE is the largest and most prestigious licensing event in Europe where the leading owners of the hottest brands, characters and images come to meet with retailers, licensees and sales promotion professionals to build strategic partnerships.

If licensing is part of your business, can you afford not to be involved in Brand Licensing Europe 2016?

Official publication:

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Sponsored by:


Organisers of:


Organised by:


For more information about exhibiting or visiting please visit:

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Big brand action.

BY DESIGN Character Nightwear & Underwear Specialists

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Big brands for little dreamers.


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Big Characters, for big imaginations. We have the brightest brands with the best designs. Choose Cooneen for star filled children’s and adult nightwear, swimwear and underwear.

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Big brand attitudes. BY DESIGN Character Nightwear & Underwear Specialists

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The LarGesT CoLLeCTion of Greeting Card Publishers in The WorLd “PG Live 2016 was an excellent show with a lovely friendly atmosphere. We will definitely be coming back next year, thank you for helping us source some very cool new suppliers!” Sara Rao, director, The Lemon Tree You’re All Stars! Thank you all so much for helping us make PG Live 2016 the best show ever - so far!

Be A Part Of It PG Live showcases the wonderful world of cards get in touch now to be part of the 2017 show.

Shoot For The Moon! A very big, star-studded congratulations to all RETAs finalists - you’ve all put in a stellar effort over the last year, and PG Live is delighted to be able to help you celebrate this afternoon. Good luck!

PG Live 2017 Tuesday 6 - Wednesday 7 June Business design Centre, London

+44 (0) 1635 297070 @PGLiveLondon

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Nightwear/Underwear/General Apparel

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Nightwear/Underwear/General Apparel

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Party Products

Great brands for great parties!

Bring the party to life with our portfolio of some of the world’s hottest properties including top TV and movie characters. Our ranges of party products, balloons and costumes create great excitement for all ages! © Disney/Pixar. © 2016 Viacom International Inc. All Rights Reserved. Nickelodeon,Teenage Mutant Ninja Turtles, Half-Shell Heroes and all related titles, logos and characters are trademarks of Viacom International Inc. Based on characters created by Peter Laird and Kevin Eastman. ©2016 Spin Master PAW productions Inc. All rights reserved. Paw Patrol and all related titles, logo and characters are trademarks of Spin master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. JUSTICE LEAGUE and all related characters and elements are trademarks of and © DC Comics. (s16) Angry Birds is a registered trademark of Rovio Entertainment Ltd. All rights reserved. Copyright © 2009-2016 Rovio Entertainment. All Rights Reserved. Teletubbies® and © 2016 DHX Worldwide Limited. All Rights Reserved.

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Party Products

TEL: +44 (0)1908 288 500 E-MAIL: WEB: ©Amscan 2016, ©Anagram 2016 All rights reserved

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Party Products

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Party Products

The world’s leader in licensed costumes 08453 070707

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Playing Cards @cartamundicards

A heart for games

© Disney

f cartamundi

Card- and board games are a fast growing category. Games bring people together to share a good time. Cartamundi is the worlds leading manufacturer of card games and board games, with factories on 4 continents. With over 250 years tradition in innovation. If you’re considering publishing your own games, or running a games promotion, get in touch with one of our games experts in an area near you. Let’s share the magic of playing together.

Since 1765

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A leading European manufacturer of branded Fragrances, Toiletries and Cosmetics Corsair specialises in the manufacture and distribution of licensed fragrances, toiletries, seasonal gifting and everyday health & beauty products. Working in close partnership with global licensors, we bring together innovative and exciting ranges which appeal to both children and adults alike. We pay every attention to ensure Corsair’s licensed brands offer the right kind of value to meet the requirements of our retail customers at all levels.

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Celebrating 40 years in business, in 2016, Corsair has grown to become one of Europe’s leading manufacturers and distributors of licensed health & beauty products.


ces, ng nd Unit 1, Park Industrial Estate, Frogmore, St. Albans, Hertfordshire, AL2 2DR UK.


Tel: +44 (0) 1727 874698 Fax: +44 (0) 1727 875541

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18/05/2016 13:35 is the new go-to resource for finding out what's happening in the global licensing industry. Including news, interviews and analysis, as well as an event diary, the latest jobs and more, The Source will be the central hub of information for the worldwide licensing community. Visit the site today and sign up online to receive daily news, job alerts, awards updates, exhibition information - and much more. For the very best information, always visit

The Source‌ Key Contacts: Advertising and Commercial Ian Hyder: Rob Willis:

News and Editorial Samantha Loveday: Jakki Brown: @LicensingSource @LicensingSource Licensing-Source

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B&LLA TL Advert A5_new_B&LLA TL ad 280x216 26/05/2016 11:50 Page 1

The only awards dedicated to rewarding brand and lifestyle licensing

A huge thank you to everyone who was involved in ensuring that the inaugural B&LLAs were such a success!



Now‌the focus is on making the 2017 awards programme even better!! The B&LLAs online entry forms will go live by early November The 2017 winners will be unveiled on Thursday 27 April 2017 at a lavish afternoon event at The Dorchester, Park Lane, London The B&LLAs bring together retailers, licensees, brand owners and representatives to celebrate excellence in brand and lifestyle licensing.

For information on reserving tickets or tables to the event, please contact: Clare Davies at Createvents Ltd, using or calling +44 (0)1183 340085.

For information on sponsorship or any other enquiries please contact: Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 These awards are free to enter. The entering process is online and will be open 1 Nov 2017 (accessed via the website) and will close 17 Feb 2017 83

Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W:

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