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SPONSORED BY


LETTER FROM THE PRESIDENT Dear Industry Colleagues & Friends, This year marks the 35th annual International Licensing Awards, designed to recognize and celebrate the innovation and accomplishment of our colleagues. While we had looked forward to celebrating in person at Licensing Expo, we instead find ourselves gathering remotely from all over the world due to the global Coronavirus pandemic. It’s not what we had planned, but as all of us have and continue to do, we are adapting to our changing circumstances with as much grace and fortitude as possible, which includes maintaining our long-standing tradition of recognizing the amazing, breakthrough work that takes place in our business. As many of you know, we started 2020 as a strong, productive and profitable industry. Collectively, we grew by 4.5 percent in 2019, the largest year-over-year percentage increase for the business. This fact should give us all confidence in a successful rebound as the world economy works its way out of the shockwave that interrupted commerce for all but essential goods. Not least because, even in the wake of uncertainty, the power of trusted brands and well-known licenses is more critical than ever before. Today, we honor the impact of our business by awarding 23 organizations with the industry’s most prestigious award. We also recognize the incredible slate of nominees this year, who were selected from more than 600 entries from around the globe. We thank Marshall Mizrahi of Handcraft for hosting our first-ever virtual awards, which also includes the official induction of the legendary Martha Stewart into the Licensing Hall of Fame, plus a celebration of this year’s Rising Stars. And finally, since there’s nothing more important than the support of community during difficult times, we are proud to share that as of publication, $109,300 has been raised through direct donations and ads in this Awards Program, which will be put towards grants available to small businesses in the licensing industry impacted by COVID-19. Congratulations to the 2020 honorees – we hope to see you all, and the rest of our tight-knit licensing community, very soon. Maura Regan President Licensing International

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TONIGHT’S PROGRAM WELCOME Marshall Mizrahi, VP, Handcraft & Awards Host Maura Regan, President, Licensing International

SMALL BUSINESS GLOBAL GRANTS UPDATE Maura Regan, President, Licensing International

l Best Art, Design, Celebrity, Fashion Brand l Best Product: Appliances, Automotive, Electronics, Housewares l Best Corporate Brand l Best Retailer for an Entertainment/ Character Brand Initiative l Best Experiential or Location-Based Initiative l Best Product: Apps, Software, Video Games

RISING STARS PRESENTATION AN INTRODUCTION TO THE AWARDS NEW AWARDS TROPHY REVEAL Designed by Alternatives

HALL OF FAME INDUCTION Pt2 Martha Stewart, Founder, Martha Stewart Living Omnimedia

l Best Product: Toys, Games, Novelties for Ages 8+

l Best Product: Health & Beauty Aids l Best Product: Publishing, Social Expression, Back-to-School l Best Food, Beverage, Restaurant Brand

NEW HALL OF FAME TROPHY REVEAL Designed by PowerStation Studios

l Best Digital, App, Video Game Brand l The Newcomer Award l Best Licensed Promotion l Best Product: Apparel, Footwear, Accessories l Best Sports & Collegiate Brand l Best Product: Food, Beverage l Best Retailer for a Corporate/Lifestyle/ Fashion/Sports Brand Initiative

HALL OF FAME INDUCTION Pt1 Martha Stewart, Founder, Martha Stewart Living Omnimedia l Best Product: Home Décor l Best Entertainment/Character Brand – Live-Action l Best Product: Toys, Games, Novelties for Ages 0-8

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THANK YOU TO OUR SPONSORS:

HALL OF FAME INDUCTION Pt3 Martha Stewart, Founder, Martha Stewart Living Omnimedia l Best Entertainment/Character Brand - Animated l Best Collaboration l Best Agency


MEET THE PRESENTERS Today’s winners will be presented by 10 industry leaders, hailing from diverse sectors of the business and all corners of the globe. Let’s take a moment to meet them. CHRISTOPHE DREVET

MIKE DUNN

FRANCE Strategic Advisor / Consultant for Toy & Licensing Industries

USA President, Chief Brand Officer, Octane5

JOEY EGGER

SCHYLON HOFMANN

AUSTRALIA Managing Director, Two Moos

GERMANY Senior Cooperation Marketing Manager, Spielwarenmesse eG

MARK KINGSTON

JIM KUCIA

UK SVP International Licensing, ViacomCBS Consumer Products

USA EVP, Business Development, Octane5

VINCENT LEONI

TAK (TAKAAKI) NAKAZAWA

USA Partner, Miller Kaplan

JAPAN Head of Licensing, International Business Dept., Toho

VICKIE O’MALLEY

KEVIN SMITH

UK Managing Director, Rockpool Licensing

USA Writer/Director/ Podcaster, Smodco

OUR HOST

The host of today’s event is the one-and-only Marshall Mizrahi, VP at Handcraft Manufacturing by day and stand-up comedian by night. Here’s all you need to know about Marshall:

l He loves underwear l He loves licensing l He loves comedy

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LICENSING INTERNATIONAL AROUND THE WORLD As this year’s slate of finalists suggests, licensing truly is an international endeavor, reaching across borders and languages. And even though the world has been turned on its head this year, our mission at Licensing International remains the same – to foster the connections and dialogue that will help the licensing industry grow and thrive. The way we do that just looks a bit different these days…

Hard to believe now, but just this last November professionals in Germany gathered for their regional Awards event, where Paw Patrol won Property of the Year and Katarina Dietrich was honored with the Lifetime Achievement Award.

Juxtapose that with the recent German Day of Licensing earlier in July – quite a different scene but still a hugely successful gathering, this time virtual, for executives in Deutschland.

WEBINARS AROUND THE WORLD

Canada

Nordics

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United States

France

Global Young Professionals Network


NFL Workout

Licensing Essentials Course Licensing Essentials Course took to the virtual stage in July, allowing more than 400 executives from around the world to attend this typically UK-based event.

Live workout with Baltimore Ravens runningback Mark Ingram organized in conjunction with NFLPA during Licensing Week Virtual

2019 Asian Licensing Awards (January)

2019 French Licensing Awards (early March)

2019 Australia New Zealand Licensing Awards (November)

PARTIES! (From back when that was possible. Can you believe we ever stood this close?)

NY Holiday Party

UK Holiday Party

LA Holiday Party

NY Toy Fair Party

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MEET THE GLOBAL TEAM MAURA REGAN

GISELA ABRAMS

President

Senior Vice President, Global Partnerships

MARTY BROCHSTEIN

MARIA UNGARO

Senior Vice President, Industry Relations & Information

Vice President, Member Engagement

SHARON WEISMAN Vice President, Global Business Development

NICOLE SILBERSTEIN

LEAH HUNTER

Director, Communications & Events

Director, Finance & Administration

MARY VERDEGAAL Membership Director

STEVE SPARACINO Integrated Media Manager

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GINGER MCGUIRE Controller

MARK SEAVY Publications Editor


INTERNATIONAL HUBS BRAZIL

CHINA

Marici Ferreira

Tani Wong

FRANCE

FRANCE

Florence Ayem

Laurent Taieb

GERMANY

INDIA

Peter Hollo

Jiggy George

ITALY

JAPAN

Roberta Nebbia

Kaori Tanaka

NORDICS

RUSSIA

Kati Uusi-Rauva

Marina Semenikhina

REGIONAL AMBASSADORS l CANADA Stuart Pollock

l U.S. WEST COAST Deidre Manna Yoshioka

l CANADA Caitlin Stephen

l U.S. WEST COAST Marc Mostman

l U.S. MIDWEST Leigh Ann Schwarzkopf

l U.S. WEST COAST Shane Mang

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BOARD OF DIRECTORS CHAIRPERSON

VICE-CHAIR

JAY ASHER

STEVE SCEBELO

Partner, Brandgenuity

Interim President, NFL Players Inc., NFLPA

BOARD OF DIRECTORS LIZA ABRAMS SVP, Global Licensing & Marketing, Sakar International, Inc.

SOL ARMADA Director of Sales & Retail Development, Warner Bros. Consumer Products

DAVID DIESENDRUCK President, Redibra

ELIAS FASJA President, Tycoon Enterprises

SIMO HÄMÄLÄINEN CEO, Sidekick Simo

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NAZ AMARCHICUEVAS Chief Commercial Officer, SYBO Games

JULI BOYLAN Global Head, Franchise Development & Licensing Out, Spin Master

OMAR FAJER VP, Entertainment and Music Commercialization, Univision Communications

SAM FERGUSON VP, Global Licensing, Jazwares UK

ALAN KRAVETZ President & COO, Leveraged Marketing Corporation of America (LMCA)


BOARD OF DIRECTORS ED LABAY

VINCENT LEONI

VP and GMM, Hot Topic

Partner, Miller Kaplan

VALERIE MITCHELL JOHNSTON Vice President and Deputy General Counsel, Sesame Workshop

ROZ NOWICKI EVP, Peanuts Worldwide LLC, a division of WildBrain

BILL PATTERSON

JASON SUTTON

Vice President, OpSec Security, Inc

VP of Licensing, Polaroid

STEVEN WOLFE PEREIRA CEO and Co-Founder, Encantos

MIKI YAMAMOTO Senior Vice President, IMG

A BIG THANK YOU TO OUR OUTGOING BOARD OF DIRECTORS CINDY LEVITT

CELSO RAFAEL

SVP, Licensing, Mad Engine

Managing Partner, Lotus Global

JJ AHEARN

JAMIE STEVENS

Managing Director, Licensing Street, LLC

EVP, Worldwide Consumer Products, Sony Pictures Entertainment

MARC MOSTMAN Partner, Striker Entertainment

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Congratulations, Martha! Marquee Brands wishes to congratulate our very own, Martha Stewart. You inspire us all to live beautifully and never stop learning.


THE JUDGING PROCESS

This year, more than 600 entries were received from companies in 22 countries. A panel of 152 executives hailing from 20 nations around the globe then winnowed that group down to our final slate of 175 nominees, at which point the Licensing International membership was able to weigh in. Winners will be awarded in 23 categories, including a new category this year – Best Agency. The judges – who were nominated by Licensing International Managing Directors and Reps around the world – had several weeks to review entries in each of the categories they were assigned. Category assignments are designed to minimize biased voting. For example, judges from the retail sector voted on the Product and Brand categories (but not the retail categories, of course). The nominees – or finalists – in each category were determined by the cumulative score of all judges of that category.

The Licensing International membership then weighed in, with a global vote of the finalists to help determine the winner of each category. A special thank you to all the dedicated executives who spent their time and energy judging this year’s awards – your hard work and dedication is what makes our industry great.

The Licensing International Excellence Awards truly are one of the most prestigious, and the global honors in our industry. Congratulations are due not just to the winners today, but to all the nominees, who set the bar for excellence in the years to come.

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NEW TROPHIES FOR A NEW DECADE After five years with the now-retired “Skyscraper” trophy, this year we debut new trophy designs for both the Awards and the Hall of Fame. The winning designs were selected from nearly a dozen submissions after an industry-wide call to help us redefine the physical embodiment of our industry’s highest honor. Here’s a little bit more about the winning designs and the artists who created them.

HALL OF FAME TROPHY

About PowerStation Studios

Designed by PowerStation Studios

PowerStation Studios is a leading creative agency within the licensing industry, specializing in helping brands to maximize the value of their IP. We partner with the world’s top companies within gaming, entertainment and lifestyle every day, to provide trend-led creative with commercial thinking always delivering a wow that sells.

About the Design With a modern, minimal design that frames the Licensing International X icon in etched glass, the new Hall of Fame award is laminated between eco-conscious concrete. The dual-material design offers a contrast for both tactility and visual interest. Inspired by architectural, sculptural and interiors trends (fitting for this year’s honoree, Martha Stewart), this trophy is meant to serve as a piece of sculptural art. The use of mixed media gives the flexibility to easily update the design in future years to use different materials or fabrication techniques.

“We are so thrilled to have our design chosen, and we couldn’t be more excited to see our trophy in the hands of the elite, Licensing International Hall of Fame winners. Congratulations Martha Stewart! You are a powerhouse within the licensing industry and we look forward to watching your continued success. Thank you also for teaching us how to make the perfect roast chicken!”  14

Left: Dave Collins, Co-Founder of PowerStation Studios. Above right: Tamara Dixon, Co-Founder of PowerStation Studios.


AWARDS TROPHY

About Alternatives

Designed by Alternatives

Alternatives is a team of multi-talented, creative people who are strategic thinkers, entrepreneurial by nature and greatly respect the power of brand in commerce. Since the beginning we have always worked to create strong and genuine connections with the brands that we work with and their target audiences. We’ve learned that by creating opportunities for people to love and respect the brands, the brand becomes part of their lifestyle and identity. We feel fortunate that work from the licensing industry, such as brand ideation and extensions, style guides, branding systems and repositioning, is integral to our office and the creative work that we do.

About the Design – ‘The Pinnacle’ The Pinnacle honors the transition into a new era for the licensing industry, paying homage to the previous “Skyscraper” award, which was inspired by the Empire State Building, the pinnacle of the New York City skyline and home to Licensing International’s U.S. Headquarters. This new interpretation is meant to expand that ethos with a design that more universally reflects our global industry. Alternatives worked with the fine craftsmanship of metalsmiths, acrylic artisans and screen-printing artists to create the trophy, which is fabricated in precision laser cut, hand-polished stainless steel and hand-cut and polished, solid cast, clear acrylic. The design was informed by the one of the key concepts in licensing – that brands reflect our culture and create deeper meaning in our lives beyond the core product or property. The combination of the solid clear block, enveloped in stainless steel, symbolizes the possibilities when imagination is applied and new ideas are brought to light to reflect the brand – both parts reflect on each other and become one.

“Alternatives has been fortunate to work with many amazing brands, agencies and manufacturers who are integral to the licensing industry, many of whom have won these awards over the years for work that we were grateful to be a part of. For us, having our design selected is an opportunity for us to say thank you to everyone we've had the honor of working with in this industry. This year's winners are an amazing group of deserving people, companies and brands who raise the bar for the industry and we are humbled to think that the award that you deserve, and we helped create, will find a home in your company!” Above: Julie Koch-Beinke, Partner, Alternatives. Right: Mark Koch, Partner, Alternatives

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INDUSTRY HELPING INDUSTRY The Licensing International Small Business Global Grants Fund $109,300 Already Raised! Small businesses are the foundation of our communities, our economy and the lifeblood of Licensing International (59% of our membership are small businesses.) That’s why in July, Licensing International proudly launched the Small Business Global Grants Fund, designed to help small businesses in the brand licensing sector that are struggling during the COVID-19 outbreak. The new Global Grants Fund will provide $5,000 grants (in local currency) to as many small employers internationally as possible to create and maintain safe, healthy and sustainable work environments in response to the global pandemic. The program is being funded by donations made to Licensing International’s Foundation arm in a collective effort among the leaders in our industry to support and strengthen the

global brand licensing community. In fact, each of the companies that have taken space in this very Awards Program are among the biggest donors to the Global Grants Fund, with all proceeds from these promotional spots going directly to the Fund. A number of other companies and individuals have also made generous, direct contributions to the Fund, which has so far collected a total of more than $100,000! Small businesses in the brand licensing industry that employ between 3 and 20 people and have been harmed financially by the COVID-19 pandemic have until September 15, 2020 to apply for a grant, and grants will be awarded by September 30, 2020. The Global Grants Fund would not be possible without the drive and commitment of the members of the Licensing International Foundation Board and the Licensing International Fundraising Committee. We thank them for their dedication to this important cause!

“If recent events have taught us anything, it’s how absolutely vital community is. The central idea behind the Licensing International Small Business Global Grants fund is industry supporting industry – our hope is that these supplemental funds will give businesses in need a boost to get through the next days and weeks so that the licensing community as a whole emerges from this global crisis stronger and even more united.” 26 16

Maura Regan, President, Licensing International


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LICENSING INTERNATIONAL FOUNDATION BOARD MARILU CORPUS Click! Licensing Asia

JOANNE LORIA The Joester Loria Group

MACA ROTTER Panaderia Licensing & Marketing

TED LARKINS Brainbase

ERIC MORSE Redbubble

MARC SCHNEIDER Beanstalk

LICENSING INTERNATIONAL FUNDRAISING COMMITTEE CO-CHAIR LIZA ABRAMS

CO-CHAIR TED LARKINS

Sakar International, Inc.

Brainbase

COMMITTEE MEMBER

COMMITTEE MEMBER

JULI BOYLAN

ROZ NOWICKI

Spin Master

Peanuts Worldwide

HOW TO HELP You can support the Global Grants Fund by making a direct donation any time prior to September 15, 2020: www.licensinginternational.org 27 17


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A LITTLE TE EAMWORK K AND A HELP PING HAND D GO A LONG G WAY.

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NFL players support s the Small Busineess Global Gra


2020 INDUSTRY DONORS We would like to thank the following companies and individuals for their generous support of the Small Business Global Grants Fund. As of July 30, more than $100,000 has been raised to support small businesses in the licensing community!

$15,000 NFL Players Association ($10,000 to Grants Fund; $5,000 to Children’s Brain Tumor Foundation)

$12,000 Discovery Communications

Marquee Brands

Peanuts Worldwide

$10,000 Nickelodeon

Spin Master

$5,000 BEN/Greenlight Franco Manufacturing Hybrid Apparel Miller Kaplan EVENT SPONSOR!

NBCUniversal Partnerships & Licensing Octane5 EVENT SPONSOR! Warner Bros. Consumer Products

$2,500 Accessory Innovations

Hallmark

ADDITIONAL CONTRIBUTORS ($1 - $2,499) Marty Brochstein Sam Hafif

Eric Morse

2020 FUNDRAISER PARTICIPANTS Even though this year’s Charity Bike Ride at Licensing Expo was cancelled, a number of participants chose to have their registration charges donated to the Children’s Brain Tumor Foundation, rather than be refunded. We thank them!

Liza Abrams JJ Ahearn Adam Beder Gaye Dean Eyal Eskenazi

Kirsten Fallon Karen Gagnon Scott Halpern Amy Kule

Ted Larkins Cindy Levitt Jason Sutton Andrew Topkins

* This list includes all donors who have contributed as of July 30, 2020.

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2020 RISING STARS Krystyna Braxton, Apparel Licensing Manager, NFL Players Inc. Based in Washington, D.C. In her role at NFL Players Inc., Krystyna Braxton manages all relationships and business objectives for more than 20 apparel licensees of the NFL Players Association’s for-profit licensing and marketing arm, including Fanatics, Dallas Cowboys Merchandising, New Era and many more. Krystyna’s passion to help athletes leverage their off-field sources of income through licensing has positioned her for long-term success. She started as Licensing Coordinator with NFL Players Inc. and has worked up to her current management role. Krystyna holds a Masters in Sports Industry Management with a focus on Business, Management and Operations from Georgetown University. She also graduated Magna Cum Laude from Howard University with a B.A. in Journalism.

Allison Cimino, CEO & Designer, RockLove

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Based in New York City One look is all it takes to see that Allison Cimino has a distinctive sense of style. From an early age, she was rebellious in her fashion, in addition to making and wearing a nearly comical amount of jewelry – strong choices for her upbringing in conservative St. Louis, Missouri. She started her own accessories line, RockLove, in 2007. Equal parts artist and entrepreneur,

Allison’s line melds her love of storytelling with her keen eye for the marketplace. It was not, however, until CBS called upon Allison to create a line of Star Trek jewelry in 2014 (a passion project of hers, having been a Trekkie since age seven) that she was propelled into the current licensing deals that have brought RockLove center stage. With an ever-expanding repertoire of franchises, RockLove honors these beloved properties through sophisticated and clever design, with authenticity and artistic integrity as the foundation of the brand – a cornerstone, since Allison only creates collections for which she is personally a fan.

Carolina Garcia Souza, Senior Category Manager, Stationery, Home & FHBP, Cinecolor Colombia, representative of The Walt Disney Company Based in Bogota, Colombia Carolina Garcia Souza joined Cinecolor in June 2020, but it was under her previous role as Senior Account Manager of Universal Studios for Tycoon Colombia that she was submitted and selected as a 2020 Rising Star. She held her role at Tycoon for 5 years until May 2020, during which time she was named Salesperson of the Year by Universal Studios in 2019. The Colombianborn fashion designer started her career by launching her own handbag label in her very early ‘20s. It was through travelling the world doing trade shows and building her own brand, that she discovered her passion for brands and sales.


RISING STARS COMMITTEE CHAIRPERSON: Ivonne Feliciano, Beanstalk Sharon Weisman, Licensing International David Buckley, Copyrights Asia

Gao Qiang, Video Commercialization Center Licensing Director, Tencent Based in Beijing, China Gao Qiang has been in the licensing industry for 7 years and joined Tencent Technology (Beijing) in 2018 where he handles the IP licensing management of animation, variety shows, TV dramas, and documentaries from the Tencent Video division. His work won the company the Licensee of the Year Food/Beverage at the 2019 China Licensing Awards. Prior to Tencent, Qiang worked for Beijing Dream Castle Culture Co. where he was responsible for the business development and management of Ali the Fox and other IP. Over the past few years, he has also actively worked to develop China's licensing industry with talent training, participation in the Super IP ecological conference "Lemon Awards" and serving as a guest speaker and/or juror at a range of industry events.

Hannah Stevens, Senior Commercial Manager and Head of Retail, The Point.1888 Based in Hertfordshire, United Kingdom Hannah Stevens has had an impressive career in the licensing world since starting in the sector 6½ years ago. She joined the industry straight out of university, after completing a placement year, and took her learnings from working at two licensing agents and a brand to now being an

Dalia Benbassat, Tycoon Aysha Kidwai, The Social Store Kobi Tadmor, Turnowsky

integral part of UK brand extension agency The Point.1888. Hannah has delivered large-scale brand licensing programs across all of the UK retail landscape for brands including England Rugby, In the Night Garden, Minions, LOL, Team GB and many more. She has been laser-focused on clients’ goals and the driving force behind the agency’s pioneering retail-first approach. She is also involved in recruiting and inspiring new talent into the industry via her university and The Point.1888's graduate scheme.

Louis Yenik, Licensing Manager, Crunchyroll Based in San Francisco Louis Yenik is the Licensing Manager at Crunchyroll – the world’s most popular anime brand, with more than 60 million registered users – where he leads a team overseeing merchandise approvals, managing more than 2,500 product submissions yearly. During Yenik’s time at Crunchyroll he has streamlined the approvals process for the company to better serve the business, the partners, and the anime community. Prior to Crunchyroll, Yenik got his start in anime working at Toei Animation, where he was a production and marketing intern working on the translation, adaptation, and localization of scripts, subtitles and promotional materials. Yenik originates from Kyoto, Japan where he spent the first 18 years of his life. He currently resides in San Francisco.

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CONGRATULA T T TIONS TO THE

2020 No ominees Rising g Stars AN ND 2020 Hall of Fame Inductee

MARTHA STEWART A

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Congratulations to all the nominees. We are proud of our licensing community and partners as we work to plan what comes next.

GREENLIGHTRIGHT S.C COM

7/31/2020 8:04:17 AM


THE LICENSING HALL OF FAME Home to the most esteemed global licensing executives of the last three decades, the individuals in the Licensing Hall of Fame have all had a unique and lasting impact on our industry. Honorees are selected by a committee of industry executives from nominations received from the global licensing community at large with input from the Licensing International Board of Directors.

Martha Stewart 2020 Martha Stewart

2003 Beverly Cannady, Lois N. Sloane

2019

Pam Lifford, Michael Stone

2002 Fred Favata

2018

Elias Fasja-Cohen, Brian Goldner

2001

Walt Disney

Allan Feldman, Dell Furano,

2000 Arnold Bolka

Cyril Speijer

1999

Jack L. Weissman

2016

Danny Simon

1998

Pete Rozelle

2015

Cheryl Stoebenau

1997

Joseph P. Grant, George Lucas

2014

Debra Joester, Joanne Loria

1996

Marvin D. Melnikoff

2013

Bernard Leifer

1995

Daniel R. Romanelli

2012

Stan Clutton, Howard Roffman

1994

Gary Caplan, Charles Schulz

2011

Leigh Anne Brodsky

1993

Jim Davis, Mark McCormack

Alan G. Hassenfeld, Stephen

1991

2017

2010

2009 Greg Battersby 2008 Nancy Bailey, William “Bill” Battle 2007 Neil B. Friedman

Joseph Barbera, William Hanna, Jim Henson

D. Hassenfeld 1990

Herman “Kay” Kamen, Walter Wormser

1989 – Charter Members: Murray Altchuler,

2006 Shintaro Tsuji

Connie Boucher, Raymond Butman,

2005 Al Kahn

Jack Chojnacki, Jerrold Robinson,

2004 Brad Globe

Stanley Weston

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HALL OF FAME INDUCTEE Martha Stewart is the Founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an Emmy Award-winning television show host, entrepreneur, bestselling author of over 96 books, and trusted lifestyle expert and teacher, relied upon by millions for useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care. The Martha Stewart brand reaches approximately 100 million consumers across its various media and merchandising platforms each month and her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

Martha Stewart, Founder, Martha Stewart Living Omnimedia Martha Stewart was one of the pioneers of the modern licensing model, beginning with her trailblazing direct-to-retail deal with Kmart in the late ’90s, after she founded her company Martha Stewart Living Omnimedia in 1996. Martha recognized immediately that her passionate base of readers and viewers would translate to consumers in search of trustworthy products. Over the last two decades those products have touched almost every category from fashion to food, craft paint to pet products, and even expanding into media, with the licensing of Martha’s eponymous magazine to Meredith. Partnerships include major retailers such as Macy’s,

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Staples, Michaels, TJX Companies, and QVC. In 2019, Marquee Brands acquired the company with a renewed focus on media, lifestyle products and a foray into food and beverage. Most recently the brand launched a robust shop on Wayfair including various product categories, announced plans to develop branded real estate communities in markets around the globe, and partnered with Canopy Growth on the development of a branded line of pet and human CBD products to be released later this year. Martha continues to innovate, launching a new series, Martha Knows Best, on HGTV this month. The home-focused series was filmed under quarantine and shares her guidance on the new way of “living” during COVID. She is

proud to celebrate the 30th Anniversary of Martha Stewart Living magazine this year. “I am very honored to be inducted into the Licensing International Hall of Fame. I have spent my life creating carefully researched and well-written and illustrated content for the homemakers of the world and practical, functional, and innovative products offered at affordable prices to enhance one’s lifestyle and home,” says Martha Stewart. “I look forward to sharing more of the expertise we have developed over the years and to expanding our media and product categories and distribution worldwide.”

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LICENSED PRODUCT AWARD

HEALTH & BEAUTY AIDS

Lipsmacker Crayola Lip Care Line

Murdock London Peaky Blinders Shave & Grooming Range

Mad Beauty Disney Villains Bath & Beauty Range

Peaches & Cream Pink Panther Pigment Line

Sally Hansen Jelly Belly Nail Care

Perfect Diary The Metropolitan Museum of Art, Royal Camp Lipstick Line

Shiseido V&A Beauty Range

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LICENSED PRODUCT AWARD

PUBLISHING BACK-TO-SCHOOL

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Carlton Books Rubik’s Puzzle Book

Clarkson Potter MasterChef Junior Bakes! Cookbook

Crane Stationery Downton Abbey Stationery Collection

IDW Publishing Rick & Morty vs Dungeons & Dragons Graphic Novel

Party City Pantone’s 2019 Color of the Year Partygoods & Tableware

Penguin Random House Tasty Dessert & Tasty Everyday Cookbooks

Quirk Books William Shakespeare ‘Get Thee Back to the Future’ Mash-Up

Random House Children’s Books Dr Seuss’s Horse Museum

UHU Smiley UHU Limited Edition Glue Stick


LICENSED BRAND AWARD

FOOD BEVERAGE RESTAURANT BRAND

Baileys Diageo / Beanstalk

Cinnabon Focus Brands

Coca Cola The Coca-Cola Company

Corona Constellation Brands / The Joester Loria Group

Guinness Diageo / Beanstalk

Hershey’s Reese’s The Hershey Company / MDR Brand Management

Oreo Mondelēz International / Brand Central

Tasty Buzzfeed

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LICENSED PRODUCT AWARD

HOME DÉCOR

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Beast The Little Prince Giftware, Tableware and Bedding

Ecology by CWM Homewares May Gibbs Homewares Collection

Dreamtex National Geographic Recycled Bedding

Jay Franco & Sons Hayley & Ivy Designs & The Little Mermaid Home Collection for Teens

Larousse Peaky Blinders Drinkware & Giftware Range

Little Greene National Trust Paint Range

Modernica SpongeBob SquarePants Furniture Line

Selamat Morris & Co. Furniture & Home Décor Collection

Skechers USA BOBS for DOGS Pet Accessory Range


LICENSED BRAND AWARD

ENTERTAINMENT CHARACTER BRAND LIVE ACTION

JoJo Siwa ViacomCBS

MasterChef Endemol Shine Group

Mr Bean Endemol Shine Group

Peaky Blinders Endemol Shine Group

Ryan’s World / Mystery Playdate pocket.watch

Sesame Street Sesame Workshop

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LICENSED PRODUCT AWARD

TOYS GAMES NOVELTIES 8+

Bandai Warhammer 40,000 Primaris Intercessor Action Figure

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Funko Games Harry Potter Funkoverse Board Game

Hasbro / Nerf Fortnite Blaster Range

Jazwares Fortnite Battle Bus Drone

Lagoon Group Professor Rubik Games & Puzzles Range

Lego Stranger Things Lego Set

Mattel Ziggy Stardust “Barbie as Bowie” Doll

Orientavida E.T. Eco-ethical Denim Plush


LICENSED BRAND AWARD

ART DESIGN CELEBRITY FASHION BRAND

Andy Warhol The Andy Warhol Foundation

David Bowie Epic Rights & Perryscope

Drew Barrymore Flower Home Drew Barrymore / CAA-GBG

Morris & Co Morris & Co. / Style Library

Ninja (Tyler Blevins) Loaded, Brand Central

Smiley The Smiley Company

The Very Hungry Caterpillar World of Eric Carle Eric Carle Studio / The Joester Loria Group

V&A Victoria and Albert Museum

33


LICENSED PRODUCT AWARD

APPLIANCES AUTOMOTIVE ELECTRONICS HOUSEWARES

Bullit Mobile Caterpillar “Cat” Smartphone

ezpz Sesame Street All-in-one-Placemat

Haier COSMOPLAT YIHE Fairyland (Summer Palace) Home Fixtures

Pro-Ject Audio Systems The Beatles Turntable

34

Cuisinart Tasty Kitchen Electrics

Stern Pinball Inc The Beatles Pinball

Personalized Plates Queensland emoji® License Plates


LICENSED BRAND AWARD

CORPORATE BRAND

American Red Cross American Red Cross / Seltzer Licensing Group

Cat by Caterpillar Caterpillar Inc.

Craftsman Stanley Black & Decker / Beanstalk

Energizer & Eveready Energizer / Beanstalk

Febreze P&G / Beanstalk

Frigidaire The Electrolux Group

Goodyear The Goodyear Tire & Rubber Co.

Hewlett-Packard Hewlett-Packard / LMCA

35


RETAILER AWARD

RETAILER FOR CHARACTER ENTERTAINMENT BRAND

Box Lunch Friends 25th Anniversary

Galeries Lafayette Batman

Peter Alexander Dr. Seuss

36

Cotton On The Simpsons & Family Guy, Father’s Day #DadBods

H&M Stranger Things

Myer Harry Potter

Spencer’s Rick and Morty


EXPERIENTIAL & LBE

EXPERIENTIAL & LBE INITIATIVE

Evil Dead 2 Official Escape Room Hourglass Escapes

Jurassic World Live! Feld Entertainment

MasterChef, the TV Experience The First Group

Peaky Blinders The Live Escape Game Escape Live

Room on the Broom ‘A Magical Journey’ Merlin Entertainments

SpongeBob SquarePants ‘The Bikini Bottom Experience’ ViacomCBS

Taco Bell ‘The Bell – A Taco Bell Hotel’ United Entertainment Group

The Beatles Pop-Up Shop The Thread Shop at Sony Music

The Very Hungry Caterpillar at the Royal Horticultural Society Royal Horticultural Society

37


LICENSED PRODUCT AWARD

APPS SOFTWARE VIDEO GAMES

Epic Games Fortnite Cross-Console POSA

38

PBS Kids Dr. Seuss App

Salesforce Salesforce Einstein

Samsung Galaxy (Brazil) Hello Kitty Smartphone Themes

Steel Wool Games Five Nights at Freddy’s VR: Help Wanted

Story Toys / Touch Press Lego DUPLO World App

Walmart / Buzzfeed Tasty Online Grocery Pickup

Weyo The Wiggles App


LICENSED PRODUCT AWARD

TOYS GAMES NOVELTIES 0-8

Bonkers Toys Ryan’s World Cap’n Ryan’s Mega Mystery Treasure Chest

Bright Starts Sesame Street Baby Toy Collection

Giochi Preziosi Frozen 2 Whisper & Glow

Kid Trax Paw Patrol Rubble’s Digger

Mattel Jurassic World Destroy ‘N Devour Indominus Rex

Mattel Toy Story 4 Range

Sakar Paw Patrol 3-D Scooters

Spinmaster DreamWorks Dragons “Hatching Toothless”

WowWee Pinkfong Baby Shark Song Puppets w/ Tempo Control

39


LICENSED BRAND AWARD

DIGITAL APPS VIDEO GAME BRAND

Brown & Friends LINE Friends

Five Nights at Freddy’s Scottgames

40

emoji ® emoji company GmbH

Fortnite Epic Games


NEWCOMER AWARD

NEWCOMER AWARD

Boonie Cubs Fantawild Animation

Brainbase Brainbase Assist

Fly with Yaya Tohoku Creative Minds

Forthglade National Trust & Forthglade Dog Dinners

Frito Lays Cheetos / The Joester Loria Group

Ghost Whey Protein Ghost & Chips Ahoy! Whey Protein

Harrogate Tipple Ltd Downton Abbey Gin & Whisky

US Postal Service USPS

41


LICENSED PROMOTION AWARD

LICENSED PROMOTION

Crayola & Kraft Macaroni and Cheese Crayola & Kraft

McDonald’s ‘Discovery Space with Snoopy’ McDonald’s & Peanuts Worldwide & NASA

42

JoyPixels 2Degrees ‘Fighting For Fair’ JoyPixels / Born Licensing

Peppa Pig TMall Super Brand Day eOne / Hasbro & TMall

Squarespace & Sesame Street ‘A Cautionary Tale’ Sesame Workshop & Squarespace

Rubik’s & SmileyWorld Happymeal McDonald’s & Rubik’s & SmileyWorld

The World of tokidoki at Changi Airport Changi Airport & Tokidoki / Pacific Licensing Studio


LICENSED PRODUCT AWARD

APPAREL FOOTWEAR ACCESSORIES

Água de Coco Coca-Cola Beach Wear

Black Milk Clothing Harry Potter Collection

Coco de Mer V&A Luxury Lingerie

People Tree V&A Pop Generation Line

Peter Alexander Harry Potter Sleepwear

Puma Sesame Street Range

Sahinler emoji® Capsule Collection

Vans David Bowie Line

Vans Shark Week Line

43


LICENSED BRAND AWARD

SPORTS & COLLEGIATE BRAND

Cricket World Cup 2019 International Cricket Council / Velocity Brand Management

NFL Players Association NFLPA

Rugby World Cup World Rugby / IMG

44

US Women’s National Team Players Assc USWNTPA

WWE WWE


LICENSED PRODUCT AWARD

FOOD & BEVERAGE

Coca-Cola tic tac Ferrero / The Coca-Cola Company

Cookies United Oreo Gingerbread House Kit

Grupo Herdez Baileys Ice Cream

Harrogate Tipple Ltd Downton Abbey Gin & Whisky

Mondelēz / Oreo Game of Thrones Oreos

Tea Forté New York Botanical Garden Jardin Collection

Tingyi-Asahi Boonie Bears Water

Twinings V&A William Morris Tea

45


RETAILER AWARD

RETAILER FOR CORPORATE LIFESTYLE FASHION SPORTS

Aldi emoji®

Barbour International Steve McQueen

Forever 21 Hershey’s, Reese’s, Jolly Rancher

NBA Stores Brazil NBA

Spencer’s Corona

46

TUDN Fan Shop TUDN / Univision


LICENSED BRAND AWARD

ENTERTAINMENT CHARACTER TOY BRAND ANIMATED

44 Cats Rainbow

Batman Warner Bros. Consumer Products

Bing Acamar Films

Boonie Bears Fantawild Animation

BT21 LINE Friends

Peppa Pig eOne / Hasbro

PJ Masks eOne / Hasbro

Pop! Funko

Warhammer Games Workshop

47


COLLABORATION AWARD

COLLABORATION

Coca-Cola x Diesel The Coca-Cola Company & Diesel

Kikkoman x Primitive Skateboarding Kikkoman & Primitive Skateboarding

48

Crayola x Levi’s Crayola & Levi’s & Haddad Apparel Group

Peaky Blinders x Kent & Curwen Endemol Shine Group & Kent&Curwen

SpongeBob SquarePants x Nike x Kyrie Irving ViacomCBS & Nike

Peppa Pig x Hunter eOne / Hasbro & Hunter

Stranger Things x Nike Netflix & Nike


AGENCY OR REP AWARD

LICENSING AGENCY

Haven Global

La Panaderia

Pacific Licensing

Redibra

Retail Monster

Seltzer Licensing Group

The Joester Loria Group

The Point.1888

WildBrain CPLG

49


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ABOUT LICENSING INTERNATIONAL Resources, Insights and Community: Licensing International Elevates and Advances Your Business to the Next Level Licensing International has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership. Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Connect • Discover • Advance

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Profile for Max Media Group

Licensing International Virtual Excellence Awards  

The 35th annual International Licensing Awards guide.

Licensing International Virtual Excellence Awards  

The 35th annual International Licensing Awards guide.

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