Spice Route August 2014

Page 94



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Enabling women of Kutch to earn their livelihood, Shrujan was started to provide economic support to the artisans. W ords | n ee l am si n gh


n 1969, drought had affected many regions of Kutch. For about three years before this calamity occurred, there had been an absolute lack of rainfall. At that time, Ramakrishna Mission had started a kitchen in Dhaneti Village of Kutch to help the droughtaffected areas. Chandaben Shroff visited this area with her family to offer their help.

As a follower of Shri Ramakrishna Mission, Chandaben Shroff strongly believes that alleviation of poverty and hunger must occur before spiritual teaching can have any impact

While working there, she noticed specific types of embroidery on the outfits of women in this region. In order to develop a unique, sustainable means of income generation for them, she bought a few plain saris and asked some women to embroider them. Thereafter, she took those saris to Mumbai and exhibited them in October 1969. The idea was an

Shrujan recently showcased its first book and instructional film 'Under the Embroidered Sky: The Embroidery of the Ahirs of Kutch', that depicted the research work, documentation and filming of embroidery styles of other communities August 2014 | www.spiceroutemag.com